GRIN
GRIN is a software designed to help marketers build and scale creator programs by managing the full lifecycle of influencer and affiliate partnerships. The software provides creator discovery, content management, payment processing, and campaign performance measurement by leveraging a centralized creator marketing platform. It automates payment workflows and content tracking and reduces the operational complexity of managing creators, affiliates, and brand ambassadors across multiple channels. GRIN addresses the challenge of scaling creator programs by consolidating partner discovery, relationship management, and analytics into a single solution. The software supports awareness-driving and growth-focused campaigns for consumer goods and apparel brands, predominantly serving small and mid-market businesses.
Average Rating: 4.5/5.0
Total Reviews: 482
How Do G2 Users Rate GRIN?
- Social Commerce: 7.3/10 (Category avg: 7.9/10)
- Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)
- Influencer Whitelisting: 6.0/10 (Category avg: 8.1/10)
- Influencer Compensation: 8.3/10 (Category avg: 8.2/10)
Who Is the Company Behind GRIN?
- Seller: Grin
- Year Founded: 2014
- HQ Location: Sacramento, California
-
LinkedIn® Page: www.linkedin.com
104 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Influencer Marketing Manager, Social Media Manager
- Top Industries: Consumer Goods, Apparel & Fashion
- Company Size: 67% Small, 32% Medium
What Do G2 Reviewers Say About GRIN?
AI-generated summary from verified user reviews
Pros
- Users value GRIN for its all-in-one influencer management, making it easy to streamline collaboration and track success.
- Users value the ease of use of GRIN, finding it simple to navigate and effective for brand management.
- Users appreciate the quick and helpful customer support of GRIN, enhancing their influencer campaign management experience.
- Users find GRIN's support and features extremely helpful for managing campaigns and connecting with creators efficiently.
- Users value GRIN for its all-in-one UGC management, streamlining influencer and affiliate organization and collaboration.
Cons
- Users often face technical issues with GRIN, including bugs and slow site performance affecting efficiency.
- Users report poor customer support, experiencing slow responses and unresolved issues affecting their workflows significantly.
- Users express frustration over poor reporting in GRIN, citing inaccurate metrics and lack of customization options.
- Users report slow loading times and occasional glitches, which can hinder efficiency during critical tasks.
- Users find GRIN's complexity and learning curve challenging, impacting ease of use and overall user experience.
What Are Recent G2 Reviews of GRIN?
"The Influencer Management Tool I Was Missing"
Rating: 5.0/5.0 stars
— Linda Q.
"Great way to run multiple campaigns at once will tracking all the incoming content!"
Rating: 4.0/5.0 stars
— Lia P.
What Are G2 Users Discussing About GRIN?
- What is GRIN used for?
- What does influencer marketing do?
- What is influencer marketing software? - 2 comments
- What is grin influencer marketing? - 3 comments
- What is grin app? - 3 comments

