--- title: Popular Pays Reviews meta_title: 'Popular Pays Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 272 reviews by the users' company size, role or industry to find out how Popular Pays works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 272 scale: '5' date_modified: '2026-07-13' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Popular Pays Reviews **Vendor:** Popular Pays **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.4/5.0 **Total Reviews:** 272 ## About Popular Pays Popular Pays is your ultimate collaboration gateway and all-in-one platform for influencer marketing and visual content creation, designed for brands of all sizes. With direct access to thousands of vetted, responsive creators across industries, we streamline your entire creator marketing lifecycle - from discovery to campaign launch and beyond. Our intuitive platform and AI-powered tools make collaboration easy and intuitive, enabling you to scale your content creation efforts and launch impactful marketing campaigns without juggling multiple touchpoints. Popular Pays’ dedicated team handles everything from creator vetting and contract management to campaign oversight, ensuring quality content delivery on time, every time. Popular Pays empowers you to optimize campaigns, demonstrate tangible results, and drive significant business impact. Experience the power of seamless creator collaboration that not only aligns with your brand values and audience but also delivers strong ROI. Popular Pays is an official partner of Meta, TikTok, Amazon, and Pinterest, and works with brands such as Kellogg, Kraft, Delta, and Lyft. ## Popular Pays Pros & Cons **What users like:** - Users appreciate the **ease of use** of Popular Pays, praising its straightforward setup and user-friendly platform. (11 reviews) - Users appreciate the **helpful staff** at Popular Pays, providing exceptional support and guidance throughout their campaigns. (9 reviews) - Users appreciate the **efficient communication** with support staff, enhancing their experience in managing creators effectively. (8 reviews) - Users praise the **intuitive platform** of Popular Pays, making it easy to use and teach others effectively. (8 reviews) - Users value the **quick response** from support and team, enhancing collaboration and campaign effectiveness. (8 reviews) - Users value the **excellent customer support** provided by Popular Pays, enhancing their onboarding and platform experience. (6 reviews) - Users appreciate the **helpfulness** of the Popular Pays team, ensuring a seamless and efficient campaign experience. (6 reviews) - Users value the **ease of launching campaigns** with Popular Pays, enhancing productivity and creator connections across industries. (5 reviews) - Client Interaction (5 reviews) - Efficient Matching (5 reviews) **What users dislike:** - Users face **creator issues** like inactive profiles, bot followers, and inconsistent communication, impacting campaign effectiveness. (5 reviews) - Users experience various **technical issues** including bugs, login difficulties, and problems with content uploads on Popular Pays. (4 reviews) - Users note that **collaboration is limited** due to a narrow creator pool and slow communication responses. (3 reviews) - Users find the **navigation confusing** due to limited creator options and a clunky review process affecting campaign flow. (2 reviews) - Users find the **pricing confusing** and encounter issues with influencer vetting and return on investment. (2 reviews) - Freelancer Issues (2 reviews) - Users find the **inefficient vetting** process problematic, leading to issues with creator authenticity and campaign management. (2 reviews) - Learning Difficulty (2 reviews) - Limited Opportunities (2 reviews) - Low Quality (2 reviews) ## Popular Pays Reviews ### 1. Great experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Popular Pays?** I like how easy it is to manage the creators I am accepting into my campaign. Additionally, I love the whole set up with creators having to apply and that I can easily check out their social media channels. The platform is quite intuitive and just streamlines the whole creator management process which I appreciate. Also special shout out to out to Betty, I love working with her, she replies so quickly and helps me with everything. It is so easy to work with her and just the speed at which she is getting back to me is amazing. **What do you dislike about Popular Pays?** There were a few bugs with the platform but my contact person was also so fast to reply to me and help me with the bugs. One thing that I also dislike is creator related. For our campaigns we usually require that the creators have children which is listed in the brief but we constantly have creators apply who don't have kids. **What problems is Popular Pays solving and how is that benefiting you?** Prior to Popular Pays, we had to find creators using Instagram, which was very time-consuming, and the negotiating part was tedious. PPs helps streamline this and allow us to move much quicker. ### 2. Popular Pays connects us with quality creators with ease! **Rating:** 3.5/5.0 stars **Reviewed by:** Madison J. | Sr. Planner, Social and Partner Marketing Solutions, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Popular Pays?** It's very easy to use - straightforward and clean, and easy to teach others on the team how to use. It's been a great resource for us to connect clients to quality creators, and we appreciate the sharing capabilities for clients from an agency. The brief creation process is is simple and allows for lots of detail and easy duplication and implementation. It allows us to partner with smaller creators at scale in a timely manner across social channels. Our customer support has been wonderful, with our dedicated team periodically checking in to lend a helping hand. **What do you dislike about Popular Pays?** Availability of large creators, no feature to show the budget inputted vs. current spend, many creators on Popular Pays are no longer active on social channels that they are listed for, API connection issues, issues with creators applying to campaigns and barely answering questions or being a good applicant. **What problems is Popular Pays solving and how is that benefiting you?** We needed a platform to manage influencer content creation front to back, and Popular Pays has done just that! It's allowed us to sell our service to clients along with the ease of the platform. We focus on smaller influencers, and it allows us to easily source them, get product to them, edit the videos, and have content made in an easy and timely manner. **Official Response from Joshua Brook:** > Thank you for your positive feedback about our customer support team and the ease of use of our platform. We understand your concerns about the availability of large creators and the feature to show budget inputted vs. current spending. We'll make sure to pass this feedback along to the appropriate teams for review. ### 3. Hands-on support and Intuitive Dashboard **Rating:** 4.0/5.0 stars **Reviewed by:** Alexa C. | Senior Social Content Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2024 **What do you like best about Popular Pays?** - Strong support from reps! - The dashboard is SO user friendly and makes keeping track of multiple activations a breeze. - Awesome pool of influencers and it's so easy to invite additional influencers to the platform. **What do you dislike about Popular Pays?** Would love if paid performance could be viewed in real time similar to organic performance! **What problems is Popular Pays solving and how is that benefiting you?** Streamlining influencer sourcing, contracting, communications and reporting! Popular Pays has saved our team a lot of time while also increasing the quality of influencers we're able to work with, resulting in higher quality content! **Official Response from Joshua Brook:** > Thank you for your positive feedback about our support team and user-friendly dashboard. We appreciate your feedback regarding real-time paid performance viewing and will take that into consideration for future updates. ### 4. A self service yet full service Influencer Program! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2025 **What do you like best about Popular Pays?** The team. I never felt alone, even though I was able to navigate the platform on my own and communicate directly with the influencers, I always had the support of the Pop Pays team to answer any questions I had (however rudimentary it was!). **What do you dislike about Popular Pays?** There isn't a lot to dislike, but I do feel like there could be some improvements on the platform capabilities to make it easier to navigate between assets and better understand what has been delivered and what was still outstanding. There were some glitches along the way in using it, but overall it was very user friendly. **What problems is Popular Pays solving and how is that benefiting you?** The ability to gain 8 influencers to talk very uniquely about your product with a budget that could usually only afford 1 or 2. ### 5. PopPays through the Meta MBA. Programs have been organized & completed to my expectations. **Rating:** 5.0/5.0 stars **Reviewed by:** Kaitlin C. | Director of Brand Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Popular Pays?** How organized the process is - everything seems to flow nicely. I also feel that the support our team gives us is really great. Any requests to extend the talent pool are handled well. I also feel like the the talent options have been great and we appreciate all the tools that speak to the creators follower demographics. **What do you dislike about Popular Pays?** The only thing I can think of is the level of talent sometimes doesn't feel super "luxe" which is what our client is looking for! **What problems is Popular Pays solving and how is that benefiting you?** It is solving our lack of creative assets! ### 6. Great Creator Database - High Quality Deliverables **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 11, 2025 **What do you like best about Popular Pays?** The quality of content has been great. Most creators are very responsive and willing to make revisions. Betty, our rep has always been incredibly helpful and quick to respond. **What do you dislike about Popular Pays?** Unable to track insights on multiple platforms per campaign. Search tool lacks features like searching multiple platforms at the same time with different parameters. Fee structure for all transactions on the platform on top of monthly rate. Unable to edit campaigns independently. **What problems is Popular Pays solving and how is that benefiting you?** Finding creators that are willing and ready to produce content on a relatively short notice. ### 7. Popular Pays makes the often tumultuous experience of working with influencers easy and effective. **Rating:** 5.0/5.0 stars **Reviewed by:** Jeb S. | Associate Connections Planning, Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2025 **What do you like best about Popular Pays?** The representatives are incredibly responsive and helpful. They share knowledge excitedly and give exceptional insights. **What do you dislike about Popular Pays?** If there is a downside, I have yet to find it. **What problems is Popular Pays solving and how is that benefiting you?** Influencer marketing for client campaigns ### 8. A seamless platform for influencer marketing campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** BAHA' A. | Freelance Digital Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2025 **What do you like best about Popular Pays?** Popular Pays makes it incredibly easy to connect with talented creators and manage campaigns from start to finish. The interface is clean, communication tools are built-in, and reporting is intuitive. It's perfect for fast, collaborative marketing. **What do you dislike about Popular Pays?** Occasionally, the creator pool can be limited in niche markets. Also, a few UX elements could be improved for smoother navigation between campaigns. **What problems is Popular Pays solving and how is that benefiting you?** Popular Pays helps us efficiently manage influencer campaigns without the hassle of manual outreach and coordination. It solves the problem of creator discovery, contract handling, and content tracking — saving us time and improving the quality of collaborations. ### 9. Review for Popular Pays Platform - Connecting with Creators and UGC Content Moderation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2025 **What do you like best about Popular Pays?** Ease of Use- The platform has a great layout and is easy to use! Ease of Implementation - We love that Popular Pays offers a link to a detailed campaign brief with a Sign Up link for those interested in working with our brand. The sign up process is thorough and it offers creators other ways to connect with brands, offering value for signing up. Customer Support- Our CM is always available to help and has a quick response time. Truly appreciated! Frequency of Use- The platform is used daily without any issues from the brand side. **What do you dislike about Popular Pays?** Many of our users have experienced issues submitting content or logging in- particularly on the app compared to the web. Uploads often get stuck on a loading screen and never complete. It would be great to see these issues resolved. On a related note, while Customer Support is responsive via email, it would be incredibly helpful to receive an email notification whenever an applicant submits a request. This would help us stay in the loop, especially since applicants sometimes face login issues and it may seem like they haven't reached out or responded- when they actually have. **What problems is Popular Pays solving and how is that benefiting you?** We use PopPays as our central hub for all influencer and creator collaborations. It streamlines the process of accepting creators, conceptualizing campaigns, and moderating content. We especially appreciate being able to view all campaign assets in one place and review them internally before providing feedback. ### 10. MediaNug review of Popular Pays **Rating:** 5.0/5.0 stars **Reviewed by:** Mike S. | Head of Talent, Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2025 **What do you like best about Popular Pays?** We have tried many platforms for our company. The quality of creators and their content has been superior to all other platforms. **What do you dislike about Popular Pays?** That you can only select one platform for the creator to post to on a campaign. Our clients usually post across multiple platforms. **What problems is Popular Pays solving and how is that benefiting you?** Creator sourcing is our biggest problem. Lack of communication with creators and meeting their deadlines. So far, Popular Pays has helped with these pain points. ### 11. The most intuitive and helpful platform for social media influencer teams **Rating:** 5.0/5.0 stars **Reviewed by:** Patrycja M. | Media Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 07, 2024 **What do you like best about Popular Pays?** We've had an incredible experience using the Popular Pays platform for our campaigns. From the start, their **customer service team** has been nothing short of exceptional—always responsive, helpful, and ready to provide solutions whenever needed. Whether it's technical support or strategic advice, they've been a true partner every step of the way. One of the best aspects of Popular Pays is how **user-friendly** the platform is. Setting up and running campaigns is a breeze, even for those who may not be as tech-savvy. The intuitive interface makes it easy to navigate, track progress, and manage every aspect of a campaign with minimal effort. Working with creators on this platform has been an absolute pleasure. The **creators are talented, professional, and bring such creative energy** to each collaboration. They truly understand how to connect with audiences in authentic ways, making the content more engaging and impactful. The platform has also been a game changer in helping us **reach a new audience of users** that we couldn't have connected with through traditional methods. The combination of creator talent and data-driven targeting has allowed us to expand our reach and grow our brand in ways that simply weren't possible with other platforms. Overall, we highly recommend Popular Pays for anyone looking to elevate their campaigns and tap into new audiences with ease. **What do you dislike about Popular Pays?** Nothing at all we love everything about the platform **What problems is Popular Pays solving and how is that benefiting you?** Popular Pays has been instrumental in helping us **quickly and efficiently create high-quality UGC (user-generated content)** and hire influencers for our brand. The platform streamlines the process of finding, vetting, and collaborating with creators, allowing us to generate authentic content that resonates with our audience in a fraction of the time it used to take. With its robust network of influencers and seamless workflow, we can easily manage multiple campaigns, ensuring that our brand stays relevant and engaging. The speed and ease of finding influencers who align with our brand values have been a huge advantage, allowing us to scale our marketing efforts effectively. ### 12. Wonderful experience with Popular Pays **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Fund-Raising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2025 **What do you like best about Popular Pays?** Popular Pays makes sourcing credible, talented creators for our clients a breeze! What could be a very tedious process has been streamlined into one reliable platform. **What do you dislike about Popular Pays?** The review/approval and edit request process is a little clunky. You can't undo an approval, which is tough if last minute edits come in. Some creators submit content multiple times, because prompted to, and it makes it confusing. **What problems is Popular Pays solving and how is that benefiting you?** Popular Pays is helping us service our nonprofit clients. This streamlined platform makes implementing client campaigns far easier than trying to do it on our own. ### 13. PopPays, the partners you want in building a creator community! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2024 **What do you like best about Popular Pays?** Our working relationship with our account reps and product managers. As the client, we feel heard when there are product/platform suggestions and the PopPays team works to integrate those improvements. **What do you dislike about Popular Pays?** Quality of creators has started to diminish a bit. Not necessarily the quality of the individuals (although that can be the case), rather the quality of final assets. We know our parent company has steep and strict standards for campaign briefs, but it's become quite a heavy lift to chase creators to ensure all points of the briefs are met. The quality of final videos don't always meet our expectations, but creators themselves are usually willing to work with us to get to a good middle ground. **What problems is Popular Pays solving and how is that benefiting you?** Creators have a unique way of connecting to our audiences that brand accounts cannot accomplish on their own. We love working with creators and seeing their individual styles and creativity come to life with our products! **Official Response from Joshua Brook:** > Thank you for sharing your feedback! We're thrilled to hear that you appreciate our account reps and product managers' responsiveness to your suggestions. We understand your concerns about the quality of final assets and are committed to ensuring that creators meet your campaign brief standards. We will address this internally as we continue to enhance the quality assurance process and provide additional support to creators. Your partnership is valuable to us, and we are dedicated to delivering exceptional results for your campaigns. Thank you for choosing Popular Pays as your partner in building a creator community! ### 14. PopularPays makes influencer management simple! **Rating:** 5.0/5.0 stars **Reviewed by:** Cala W. | Social Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2024 **What do you like best about Popular Pays?** I really appreciate how Popular Pays makes influencer management simple. From vetting and approving to briefing and collecting content, the whole process is possible in the platform which makes my life as a social media manager easier! I appreciate how easy it is to use too. It is very user friendly, anyone can learn it from just a brief demo. **What do you dislike about Popular Pays?** I think sometimes users I want to invite have a hard time understanding what the platform is and that is a challenge, but there is nothing that I really dislike about the platform itself. **What problems is Popular Pays solving and how is that benefiting you?** Popular Pays is making influencer management a whole lot easier! It makes finding creators easy and also staying on top of deliverables. I also love how the brief sets the expectations for creators from the very beginning so there is no confusion on what they agreed to come content creation time. ### 15. Social Media Specialist **Rating:** 5.0/5.0 stars **Reviewed by:** Leah D. | Social Media Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Popular Pays?** There is a wide net of influencers with all types of niches making it easy to find ones that fit your brand. They have created quality content for my client and posted on their accounts which has generated more followers for us. **What do you dislike about Popular Pays?** We do get a lot of applicants that are outside of what my brand is looking for (mom/lifestyle content) and Perfect Hydration is more athlete focused. Therefore, we have to sort out a lot of those influencers. **What problems is Popular Pays solving and how is that benefiting you?** They're generating much more UGC posts for us and supporting brand awareness at specific new retailers we are shelfing product at. This has helped be able to spread the news of the retailer launches easier and potentially generate more sales. ### 16. Great way to get UGC for your brand **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2025 **What do you like best about Popular Pays?** The user experience as a brand is great. Very straightforward and easy to set up. It was my first time using a UGC company, so I was satisfied with the experience and result. They have a great network of UGCs. Appreciate our account manager for always following up. **What do you dislike about Popular Pays?** I don't have any complaints about Popular Pays since this was my first time working with a UGC company. **What problems is Popular Pays solving and how is that benefiting you?** Popular Pays definitely helps with our social media/content. Highly important for all brands nowadays. ### 17. An Organized Platform for Sourcing Influencer Campaigns **Rating:** 3.5/5.0 stars **Reviewed by:** Mallory G. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2024 **What do you like best about Popular Pays?** What I like best about Popular Pays is how organized and streamlined the platform is, the ability to chat with support and an actual human being instantly, and the ease of finding your next influencer campaign. **What do you dislike about Popular Pays?** The least helpful thing about Popular Pays is that a lot of users take their time in answering messages, or may not answer at all. If there was a method of communication like text or email that we'd be able to connect to them right away, perhaps it would help ease the initial collaboration process. **What problems is Popular Pays solving and how is that benefiting you?** Find the right influencer for our hotel marketing strategies and seasonal campaigns. **Official Response from Joshua Brook:** > Thank you for your feedback! We're pleased to hear about your positive experience on our platform. We understand the importance of efficient communication and will explore options to improve this aspect of our service. ### 18. Social Community Coordinator **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2024 **What do you like best about Popular Pays?** Love how simple and easy it is to put together a campaign brief, aesthetically pleasing and the team at PopPays is extremely helpful. Implementing our previous campaigns has been extremely easy as well. This is my first time using popular pays and I am wowed by the amount of features/capabilities it has as well as how easy it is to integrate into my current workstreams **What do you dislike about Popular Pays?** There is not much that I currently dislike but I have yet to be fully immersed in the Popular Pays experience. Thus far, very pleased with it all! **What problems is Popular Pays solving and how is that benefiting you?** Popular Pays helps ease the recruitment process, UGC process, and overall influencer marketing process. Overall, all of these processes can be lengthy and time consuming. Popular Pays definitely lowers the workload by providing an smooth and simplified process with also a ton of help from their team! **Official Response from Joshua Brook:** > Thank you for your positive feedback! We're always glad to hear how our platform truly supports our users' needs. Thank you for choosing Popular Pays! ### 19. Great Customer Support & Quick Turnarounds **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2025 **What do you like best about Popular Pays?** Love working with Kelly and Emma as they turnaround plans very quickly and help work with the influencers to get approvals. **What do you dislike about Popular Pays?** There could be more clarity around the pricing and payments to the influencers. **What problems is Popular Pays solving and how is that benefiting you?** They are great at helping us find influencers quickly and easily that provide exactly what my clients need to see success. ### 20. I have not participated in any work for the company before. **Rating:** 2.5/5.0 stars **Reviewed by:** Eman M. | Search Engine Optimization Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2025 **What do you like best about Popular Pays?** I think it is a company with a good reputation and excellent management, but I have not had the experience of that. **What do you dislike about Popular Pays?** As I said before, I was not actively involved in the company. **What problems is Popular Pays solving and how is that benefiting you?** It helps me a lot in doing my job perfectly. ### 21. Social Media Specialist **Rating:** 4.0/5.0 stars **Reviewed by:** Molly G. | Associate Community Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2024 **What do you like best about Popular Pays?** I like how user friendly it is to use. Being able to communicate with influencers, request edits and more is very efficent. Our consultants are also really helpful and supportive of all of our campaign wants, needs and switches. **What do you dislike about Popular Pays?** As of right now, there are not many things I dislike about Popular Pays. I recently started using the platform, so no call outs as of now. **What problems is Popular Pays solving and how is that benefiting you?** Popular Pays helps our agency with Influencer budgeting costs, ensuring we stay within our targeted budget and reaching out to influecners to negotiate budgets. This is helpful and ensures that we can continue working on what we need to as an agency, while Popular Pays works on the numerical logistics on the back end for us. **Official Response from Joshua Brook:** > Thank you for sharing your positive experience with Popular Pays. We're glad to hear that the platform is meeting your agency's needs and look forward to continue working together. ### 22. Really great company to partner with on influencer camapigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2025 **What do you like best about Popular Pays?** Popular Pays made the whole campaign process incredibly smooth on our end! They helped source the perfect creators for our campaign, helped us through each step of the campaign process, and responded quickly when we had questions. We were really happy with our campaign performance as well as our experience working with the Popular Pays team." **What do you dislike about Popular Pays?** Honestly, nothing. They were great to work with. **What problems is Popular Pays solving and how is that benefiting you?** Managing influencer campaigns in house is time consuming, but working with popular pays made it easy and seamless, which benefited both us and ultimately our client. ### 23. Had an amazing experience working on the Lay’s Roarin’ Ranch Influencer Campaign **Rating:** 5.0/5.0 stars **Reviewed by:** Niharika D. | Shopper Marketing Sr. Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** November 21, 2024 **What do you like best about Popular Pays?** The briefing process with Popular Pays was incredibly easy and seamless. The team was highly efficient in ensuring everything ran smoothly throughout the campaign, making the entire experience stress-free and effective. **What do you dislike about Popular Pays?** While the platform was easy to navigate, the messaging feature could be more user-friendly to improve communication efficiency **What problems is Popular Pays solving and how is that benefiting you?** Popular Pays is helping us find influencers tailored to our specific needs, ensuring that our campaigns effectively reach the right audience and drive meaningful engagement. **Official Response from Joshua Brook:** > Thank you for your positive feedback on the Lay’s Roarin’ Ranch Influencer Campaign! We're glad to hear that the briefing process was easy and seamless for you. We'll definitely take your feedback on the messaging feature into account to improve communication efficiency. It's great to know that Popular Pays is helping you effectively reach the right audience and drive meaningful engagement for your campaigns. ### 24. Great tool for streamlining influencer campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Popular Pays?** Popular Pays has been a great tool for us to work with a larger number of microinfluencers per campaign, without the headaches of individual contracts and payment processing. Customer support is fantastic; our rep is helpful, knowledgeable, and quick to respond. **What do you dislike about Popular Pays?** This is both a pro and a con, but it feels like the campaign-building process changes often. It always seems to be under development, which is great that they're always improving, but we never fully know what to expect from campaign creation to campaign creation. **What problems is Popular Pays solving and how is that benefiting you?** Finding microinfluencers, scaling the number of influencers we work with, streamlining contracts and payment processing ### 25. Easy and Efficient **Rating:** 4.5/5.0 stars **Reviewed by:** Molly P. | Sr. Marketing Communications Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2024 **What do you like best about Popular Pays?** The ability to work with creators without separate legal contracts is a plus for us. In addition, recruiting multiple creators at once yet having the ability to message them for unique storylines so not all of your content is the same is a nice feature as well. The dashboard makes it easy to see metrics and results for easy reporting. **What do you dislike about Popular Pays?** As with all influencer campaigns, we often have to remind creators of due dates therefore would be nice if there was some vetting process or ability to keep campaigns on specific timelines better. **What problems is Popular Pays solving and how is that benefiting you?** We are in constant need of new fresh content as well as amplifying new product launches. More eyeballs to their audiences and content for our audiences is critical for success. ### 26. Worth Trying Out **Rating:** 4.0/5.0 stars **Reviewed by:** Zsanelle L. | Social Community Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2024 **What do you like best about Popular Pays?** I like that Pop Pays offers a concierge to guide you through each campaign and help support finding talent. Betty was fantastic and very helpful at keeping content creators on chat. **What do you dislike about Popular Pays?** Some of the creators use bots for their followers and they do not appear to be properly vetted. We learned this the hard way after paying (handsomly, I might add) a creator only to discover that majority of his followers were fake. Not a good ROI. **What problems is Popular Pays solving and how is that benefiting you?** Pop pays helps curate creators that align with our campaigns without us having to do outreach on our own. **Official Response from Joshua Brook:** > Thank you for sharing your experience with Popular Pays. We're glad to hear that Betty provided excellent support during your campaign. We understand your concerns about fake followers and we are continuously working to streamline our vetting process to ensure a better ROI for our clients. ### 27. Easy to Use Influencer Tech **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Popular Pays?** Clean UI, very intuitve. Like the creator application flow and their customer support is top notch. Onboarding was smooth and Popular Pays is particulary well set up for agency business with ways to house and organize several campaigns for different clients. **What do you dislike about Popular Pays?** Would love to see more variety in creator marketplace - B2B influencers for example are lacking. Additional APIs with other platforms like YouTube and LinkedIn would be good so we can see reporting in real-time. **What problems is Popular Pays solving and how is that benefiting you?** Popular Pays helps us with both influencer sourcing/identification and campaign management. **Official Response from Joshua Brook:** > Thank you for your positive feedback! We're delighted to hear that you find our platform well-suited for agency business and that the onboarding process was smooth for you. We appreciate your suggestions for more variety in the creator marketplace and additional APIs, and we'll certainly keep that in mind as we continue to enhance our platform. Thank you for choosing Popular Pays! ### 28. Great platform to source content creators **Rating:** 4.5/5.0 stars **Reviewed by:** Maritza C. | SOCIAL MEDIA MANAGER, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Popular Pays?** Great resource to identify content creators. Communicating with the creators within the platform is very easy. Diverse pool of creators to collaborate with. **What do you dislike about Popular Pays?** More difficult to find individuals to collaborate with for influencer campaigns. A lot of the content on these influencer's feeds is very sales focused, making the content seem less authentic. **What problems is Popular Pays solving and how is that benefiting you?** We do not have many content creators in-house and so we are using Pop Pays as a resource to get content that can't be developed internally. **Official Response from Joshua Brook:** > We're glad to hear that you find Popular Pays to be a great resource for identifying content creators and that the platform makes it easy to communicate with them. We're continuously working to improve the platform and the quality of content available. Thank you for sharing your feedback! ### 29. Easy to use UI **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2024 **What do you like best about Popular Pays?** I liked their UI and the fact that it's very flexible. They have an AI option to help you write. I also liked the customer success manager that helped me onboard. **What do you dislike about Popular Pays?** There isn't much to dislike. I haven't run into any problems yet. **What problems is Popular Pays solving and how is that benefiting you?** It is solving the way I find and communicate with Influencers. It makes it easy because I don't have to go out and find them, I can have them apply to my posting. **Official Response from Joshua Brook:** > Thank you for the positive feedback! We're always striving to provide a seamless experience for our users. ### 30. It's been great! **Rating:** 4.0/5.0 stars **Reviewed by:** Asia T. | Lay’s & Miss Vickie’s Senior Community Manager and Contenr creator, Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Popular Pays?** I love how easy it is to use the platform and working with our partners **What do you dislike about Popular Pays?** The platform needs more creators, specifily diverse cultures **What problems is Popular Pays solving and how is that benefiting you?** connecting with creators and the new vetting tool!!!! **Official Response from Joshua Brook:** > We're glad to hear that you are benefiting from our platform and the new vetting tool. We are committed to continuously improving and expanding our creator network to provide you with a diverse range of options. ### 31. Vic President, Digital Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Popular Pays?** PopPays support is always helpful and available to answer questions. They constantly try to improve the platform's UX through client feedback. Variety of creators **What do you dislike about Popular Pays?** Would like some additional vetting by PopPays - maybe you get something if you reiew creators in a campaign after it is completed, and PopPays could reference those to note summary of feedback in the platform. **What problems is Popular Pays solving and how is that benefiting you?** findings and seamlessly working with creators for advocacy campaigns **Official Response from Joshua Brook:** > We're happy to hear that you appreciate our support and the variety of creators on our platform. Thank you for your feedback on the vetting process, we recently launched a new tool, SafeCollab which makes vetting influencers fast and efficient. ### 32. I am newer but the onboarding to the tool was very thorough and helpful as a part of my process. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2024 **What do you like best about Popular Pays?** I like the submission/vetting process for influencers to apply for campaigns. **What do you dislike about Popular Pays?** From what I have seen so far sometimes it is more difficult to get the exact influencers you want in a campaign. **What problems is Popular Pays solving and how is that benefiting you?** Help with attaining influencer interest in a campaign and negotiating on budget to fit our needs. **Official Response from Joshua Brook:** > Thank you for your feedback! We're pleased to hear that you found our onboarding and vetting tools helpful. We're constantly working to enhance our matching process to make selecting the creators you want to work with easier. We're committed to helping you attain influencer interest and negotiate a budget to fit your needs. ### 33. Great service, successful campaigns! **Rating:** 4.5/5.0 stars **Reviewed by:** Lauren D. | Director, Social Media, Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2024 **What do you like best about Popular Pays?** The team was really helpful and pleasant to work with. We have worked with vendors in the past where this has not been the case, and it has made such a difference! They were always willing to assist, offer guidance, take something off our plates, etc. **What do you dislike about Popular Pays?** The dashbaord did have several technical glitches throughout our campaigns, but I will say that each and every one was resolved VERY quickly by the tech team as soon as we let them know. **What problems is Popular Pays solving and how is that benefiting you?** We have utilized Popular Pays to find, vet, contract with, and manage influencers and their content for several client campaigns. Having a team and tool to assist with all that is involved in this process is tremedously helpful as we would need multiple full time staff members dedicated to this effort without them. We see great success from the campaigns and the client is excited about having a new tactic to reach audiences, so we hope to continue to run more. ### 34. Senior Strategist **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2024 **What do you like best about Popular Pays?** The account service piece is unmatched. Our team is so helpful, so timely. I wouldn't want to work with another vendor because I don't think their service can be matched. **What do you dislike about Popular Pays?** The creator pool can feel a little shallow at times and the content can lag a bit depending on who you work with, but it gets better as you get more familiar with which creators are better than others. **What problems is Popular Pays solving and how is that benefiting you?** Generating content for my brands that's authentic **Official Response from Joshua Brook:** > We're glad to hear that our account service has been exceptional for you. We're committed to addressing the challenges you've mentioned and continuously improving our creator pool and content quality to better serve your needs. ### 35. Platform is easy to use and the team is wonderful to work with! **Rating:** 5.0/5.0 stars **Reviewed by:** Meghana K. | Social + Content Strategy Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2024 **What do you like best about Popular Pays?** I like that you're able to invite creators to a campaign and that the team is very helpful in finding the perfect creators for your brand's needs. **What do you dislike about Popular Pays?** Sometimes it's weird to type out revision request edits on the platform. It shows up in an odd format. **What problems is Popular Pays solving and how is that benefiting you?** The platform is helping our agency find creators that are right for specific campaigns and working through budgeting differences to get the most out of our dollars. ### 36. Useful Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Popular Pays?** It's easy to view applicants' portfolio / content. Oh the customer support is incredible. Mel is always on top of it. **What do you dislike about Popular Pays?** Selection of creators isn't always the greatest. **What problems is Popular Pays solving and how is that benefiting you?** Being able to comb through creators without seeking them out **Official Response from Joshua Brook:** > Thank you for the positive feedback! We're thrilled that you find our platform easy to use and that you've had a great experience with our customer support, especially with Mel. We understand the importance of having a diverse and high-quality selection of creators, and we are actively working to enhance this aspect of our platform. ### 37. positive ! **Rating:** 4.0/5.0 stars **Reviewed by:** Lauren K. | Sr. Associate Social Director, Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2024 **What do you like best about Popular Pays?** The fast turnaround is nice and super efficient **What do you dislike about Popular Pays?** The variety of creators has recently been lackluster **What problems is Popular Pays solving and how is that benefiting you?** the vetting process via Safe Collab has been good **Official Response from Joshua Brook:** > Thank you for sharing your feedback! We're happy to hear that you appreciate our fast turnaround and efficiency. We understand your concern about the variety of creators and will certainly look into ways to enhance this aspect of our service. If you have any specific suggestions or preferences for creators, please feel free to share them with us. We value your input and are committed to making improvements based on your feedback. Thank you for choosing Popular Pays! ### 38. Great Experience With Popular Pays **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2024 **What do you like best about Popular Pays?** The quality of influencers and their hands on Customer Support. I've worked with Emma and Tyler at two different companies and they are incriebely knowledge in the influencer space and about Popular Pays Platform. Its a very user friendly platform. **What do you dislike about Popular Pays?** The Process of finding the right influencers. I think a lot of this comes back to making sure the brief is tight. **What problems is Popular Pays solving and how is that benefiting you?** Seamless Access to thousands of high quality influencers. **Official Response from Joshua Brook:** > Thank you for your positive feedback! We're glad to hear that you've found our platform user-friendly and have had a great experience with our customer support team. We understand the importance of finding the right influencers and are continuously working to streamline the process for our users. ### 39. Great experience with Popular Pays **Rating:** 4.0/5.0 stars **Reviewed by:** Lauren A. | Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** November 21, 2024 **What do you like best about Popular Pays?** Loved how the platform was set up. It was very helpful and organized. **What do you dislike about Popular Pays?** Communication was difficult with the influencers. Via email would have been easier. **What problems is Popular Pays solving and how is that benefiting you?** Helping us find the right influencers for campaigns. **Official Response from Joshua Brook:** > We're glad to hear you had a great experience with our platform! We appreciate your feedback about communication and will work on improving that process. Thank you for using Popular Pays! ### 40. PopPays makes things POP! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 21, 2024 **What do you like best about Popular Pays?** The customer service from my contacts and ease of use. **What do you dislike about Popular Pays?** I always get emails regarding other brand campaigns **What problems is Popular Pays solving and how is that benefiting you?** sourcing creators in a timely manner **Official Response from Joshua Brook:** > We're delighted to hear that you've had a positive experience with our customer service team and find our platform user-friendly. We understand your concern about receiving emails regarding other brand campaigns and will work to ensure that our communications are more targeted to your needs. Thank you for sharing your feedback with us. ### 41. A Trusted Agency Partner, Across Multiple Industries **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2020 **What do you like best about Popular Pays?** The UX, the dashboard, and the ease of launching a campaign brief are all great features and tools. I've had success with Popular Pays in two of the most highly-regulated industries in the past and continue to be able to use them across multiple industries. It's pretty easy to get things started and am very grateful for our account support team. **What do you dislike about Popular Pays?** It's hard to tell if creators have worked with other brands in the space to ensure we're not working with someone who has already worked with a competitor. A way to make that easier on brands and agencies would be a huge help. Also working hard to keep costs low as brands continue to shrink budgets. **What problems is Popular Pays solving and how is that benefiting you?** Popular Pays has helped us by increasing our reach on social when our clients have limited marketing budgets. It also enables us to have more creative freedom when it comes to content, compared to what we can post from the brand's channels. ### 42. PopPays has helped our brand grow by bringing our product straight into the hands of GenZ **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** November 21, 2024 **What do you like best about Popular Pays?** The customer service, the ease of the platform and the amount of creators they have access to **What do you dislike about Popular Pays?** Sometimes it takes a while to get any bites on briefs we create. **What problems is Popular Pays solving and how is that benefiting you?** Brings us straight to the creators and lets us be a part of their world **Official Response from Joshua Brook:** > We're delighted to hear that Popular Pays has been a valuable tool in connecting your brand with Gen Z and creators. We appreciate your positive comments about our customer service, platform ease, and creator access. We understand the frustration of waiting for responses to briefs and are committed to improving our processes. Thank you for sharing your experience! ### 43. Popular Pays Brand Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2024 **What do you like best about Popular Pays?** Popular Pays makes contacting creators convenient under one campaign. **What do you dislike about Popular Pays?** Most creators don't thoroughly read the campaign brief and submit content that does not align with the campaign. **What problems is Popular Pays solving and how is that benefiting you?** Popular pays assists me in getting in contact with creators who are unresponsive. **Official Response from Joshua Brook:** > We're sorry to hear about your experience with creators not thoroughly reading the campaign brief. We're constantly working to improve communication between brands and creators to ensure better alignment with campaign goals. We're constantly working to improve communication between brands and creators to ensure better alignment with campaign goals. ### 44. My PopPays experience **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan H. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2024 **What do you like best about Popular Pays?** The account service team is unmatched, they are experts in the tool and they are so good about helping you every step of the way to make sure you are maximizing the platform and being as efficient as possible. The platform is also very intuitive and easy to use, and the creator base is large. **What do you dislike about Popular Pays?** Working with the creators, but that comes with the dinner, doesn't it? **What problems is Popular Pays solving and how is that benefiting you?** They help us generate authentic content for our channels as well as amplifying our brands from creators who are a good fit ### 45. Popular Pays - Live Savers!!! **Rating:** 5.0/5.0 stars **Reviewed by:** AJ P. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Popular Pays?** The platform is extremely easy to use, quality of influencers and the customer service is excellent. The team was able to turn on the platform extremely quickly and with ease. **What do you dislike about Popular Pays?** In the time that I used that platform, I didn't have any major issues or dislikes. **What problems is Popular Pays solving and how is that benefiting you?** For me - I needed a solution VERY quickly to a unique problem that I couldnt think that could be solved. Rachel P and Rachel F were there every step of the way to help and ensure that we and the team were successful. ### 46. Popular Pays has been an incredible partner to get the most out of every campaign. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Popular Pays?** Their communication is exceptional. I've never worked with a partner that consistently provides updates, has check-ins during process stages and adapts to the amount of budget allocated. Their plans and recommendations are always flexible and meets our needs. The platform itself is very easy to navigate and is a great resource between client and creators. **What do you dislike about Popular Pays?** I can't say anything negative about the platfrom or the people we work with. Both are extremely helpful and put our needs first. **What problems is Popular Pays solving and how is that benefiting you?** The direct communicaion from brand to creator has been incredible. It can be difficult to get into contact with creators and making it easy to communicate with them and apply to live campaigns vs. manual research is such a time saver and huge asset of the platform. ### 47. A Game Changer **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan K. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 29, 2024 **What do you like best about Popular Pays?** Popular Pays eliminates the noise and makes it easy to draft, launch, and connect with creators for a campaign on the same day. **What do you dislike about Popular Pays?** It takes a bit more legwork to make sure that creators do what they need to in a timely manner, but that's more on the creator's end. The platform could benefit from placing stricter guidelines for creators to protect the time and ROI of brands. **What problems is Popular Pays solving and how is that benefiting you?** Popular Pays solves the problem of spending hours searching and communicating with quality creators. ### 48. Great way to scale UGC! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2024 **What do you like best about Popular Pays?** Popular Pays has been a great way for us to scale our production of UGC and videos for paid ads. We are able to easily put together a campaign brief that allows people to apply to a campaign instead of having to hunt around social to find partners that are a good fit. There customer support is also great and super helpful! **What do you dislike about Popular Pays?** You do have to sort through a lot of applications to find enough quality partners to use in campaigns, but they are there! The applications are limited to ~50, so just be sure to review regularly to allow for new applicants to come through. **What problems is Popular Pays solving and how is that benefiting you?** Scaling UGC production for paid ads. ### 49. Easy to use platform and helpful team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 29, 2024 **What do you like best about Popular Pays?** The platform itself is very easy and intuitive to use. It's easy to share content with the team or client for review and to chat with the content creators. The Popular Pays team was also incredibly helpful. They jumped in any time we needed it to communicate with the creators, address feedback, etc. **What do you dislike about Popular Pays?** I did not experience any issues with the platform itself. Working with creators is a lot of work, but the platform makes it as simple as it can be. **What problems is Popular Pays solving and how is that benefiting you?** Easily connects you to content creators that are well-suited for your brief. ### 50. Great team to work with and awesome experience **Rating:** 5.0/5.0 stars **Reviewed by:** Kelly Z. | Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Popular Pays?** Always having someone to go to who knows exactly what to do. We use it across 3 brands, and 4 campaigns per brand per year! **What do you dislike about Popular Pays?** Sometimes, not a lot of people apply to our campaigns, so we have to go looking for people, but the team is always there to help! **What problems is Popular Pays solving and how is that benefiting you?** Finding influencers ## Popular Pays Discussions - [What is Popular Pays used for?](https://www.g2.com/discussions/what-is-popular-pays-used-for) - [Is there a way we can contact brands beforehand for negotiation purposes, or show a range of our rate that we’re willing to work for?](https://www.g2.com/discussions/is-there-a-way-we-can-contact-brands-beforehand-for-negotiation-purposes-or-show-a-range-of-our-rate-that-we-re-willing-to-work-for) - 1 upvote - [View Popular Pays pricing details and edition comparison](https://www.g2.com/products/popular-pays/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-14+15%3A08%3A04+-0500&secure%5Bsession_id%5D=5cadc4ee-8538-451d-8401-e9f2e7809758&secure%5Btoken%5D=2acf9f85d3bcb399839e0a8eb4d9570ec3b481ec081a57527edded042c2c28e3&format=llm_user) ## Popular Pays Features **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation **Hiring** - RFP Creator - Messaging - Freelance Screening - Freelance Profiles **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Project Management** - Calendar - Guidelines and Policies - Workflow Builder - Digital Asset Management **Payment** - Payment Automation - Secure Payments - Multi-Currency Payments - Multiple Payment Methods ## Top Popular Pays Alternatives - [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) - 4.6/5.0 (554 reviews) - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews) - [#paid](https://www.g2.com/products/paid-paid/reviews) - 4.7/5.0 (420 reviews)