Popular Pays Reviews & Product Details

The campaign is easy to execute from brief to deliverables. Having the brief act as legal documentation is also super helpful. Review collected by and hosted on G2.com.

There are occasional glitches and miscounts, and on V2 I have to keep toggling back and forth to access messages to and from creators from older rounds of content. Review collected by and hosted on G2.com.

PopularPays makes influencer campaigns for our many different clients, with many different objectives and priorities, as easy as possible. Review collected by and hosted on G2.com.

Communication efficiency with influencers could be improved. The notification system for messages could also be better—for example, receiving an email when someone messages you in the app, and vice versa, so you don’t miss anything. Review collected by and hosted on G2.com.

The team is extremely friendly and personable, and they always make sure our clients are satisfied with the final content. Review collected by and hosted on G2.com.

Some of the influencers seemed under-qualified and we didn't love the content they delivered, so we ended up needing quite a few edit requests. That said, the team stepped in quickly and offered helpful solutions and advice for future campaigns. Review collected by and hosted on G2.com.

Simple interface, easy to execute, quality content Review collected by and hosted on G2.com.

Cost could be more efficient for programs Review collected by and hosted on G2.com.

I like how easy it is to manage the creators I am accepting into my campaign. Additionally, I love the whole set up with creators having to apply and that I can easily check out their social media channels. The platform is quite intuitive and just streamlines the whole creator management process which I appreciate. Also special shout out to out to Betty, I love working with her, she replies so quickly and helps me with everything. It is so easy to work with her and just the speed at which she is getting back to me is amazing. Review collected by and hosted on G2.com.

There were a few bugs with the platform but my contact person was also so fast to reply to me and help me with the bugs. One thing that I also dislike is creator related. For our campaigns we usually require that the creators have children which is listed in the brief but we constantly have creators apply who don't have kids. Review collected by and hosted on G2.com.

It's very easy to use - straightforward and clean, and easy to teach others on the team how to use. It's been a great resource for us to connect clients to quality creators, and we appreciate the sharing capabilities for clients from an agency. The brief creation process is is simple and allows for lots of detail and easy duplication and implementation. It allows us to partner with smaller creators at scale in a timely manner across social channels. Our customer support has been wonderful, with our dedicated team periodically checking in to lend a helping hand. Review collected by and hosted on G2.com.

Availability of large creators, no feature to show the budget inputted vs. current spend, many creators on Popular Pays are no longer active on social channels that they are listed for, API connection issues, issues with creators applying to campaigns and barely answering questions or being a good applicant. Review collected by and hosted on G2.com.

- Strong support from reps!

- The dashboard is SO user friendly and makes keeping track of multiple activations a breeze.

- Awesome pool of influencers and it's so easy to invite additional influencers to the platform. Review collected by and hosted on G2.com.

Would love if paid performance could be viewed in real time similar to organic performance! Review collected by and hosted on G2.com.

The team. I never felt alone, even though I was able to navigate the platform on my own and communicate directly with the influencers, I always had the support of the Pop Pays team to answer any questions I had (however rudimentary it was!). Review collected by and hosted on G2.com.

There isn't a lot to dislike, but I do feel like there could be some improvements on the platform capabilities to make it easier to navigate between assets and better understand what has been delivered and what was still outstanding. There were some glitches along the way in using it, but overall it was very user friendly. Review collected by and hosted on G2.com.

How organized the process is - everything seems to flow nicely. I also feel that the support our team gives us is really great. Any requests to extend the talent pool are handled well. I also feel like the talent options have been great and we appreciate all the tools that speak to the creators' follower demographics. Review collected by and hosted on G2.com.

The only thing I can think of is the level of talent sometimes doesn't feel super "luxe" which is what our client is looking for! Review collected by and hosted on G2.com.

The quality of content has been great. Most creators are very responsive and willing to make revisions. Betty, our rep has always been incredibly helpful and quick to respond. Review collected by and hosted on G2.com.

Unable to track insights on multiple platforms per campaign. Search tool lacks features like searching multiple platforms at the same time with different parameters. Fee structure for all transactions on the platform on top of monthly rate. Unable to edit campaigns independently. Review collected by and hosted on G2.com.