Popular Pays Reviews & Product Details

Popular Pays Overview

What is Popular Pays?

Popular Pays is a creative collaboration software that makes it easy for brands to work with content creators and influencers at any scale. Quickly discover our community of over 60K individuals with a robust search engine and set of relationship management features. Collaborate 1:1 with your selected partners via Threads or at scale through our Campaign workflow tools. Use data to report on your work with creators and influencers, all-in-one place. Through our platform, you can maximize efficiency, reduce costs, and seamlessly execute your influencer or content production strategies.

Popular Pays Details
Product Description

Popular Pays is a platform that connect content creators with brands who want content to tell their stories, it has an in-house built iOS app (for creators) and dashboard (for brands) that delivers direct communication & powerful statistics to help user run a multiplatform campaign.


Seller Details
Seller
Popular Pays
Company Website
Year Founded
2013
HQ Location
Chicago, IL
Twitter
@popularpays
1,401 Twitter followers
LinkedIn® Page
www.linkedin.com
56 employees on LinkedIn®
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Popular Pays Reviews

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Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
Customer Success Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

I like how accessible the content was and how easy it was to find influencers that match our company. The campaign brief was easy to make and we had a great number of applicants that wanted to participate. We got amazing content from each influencer and have been able to use said content across all our marketing platforms. Review collected by and hosted on G2.com.

What do you dislike?

There was nothing major that we did not like about Popular Pays. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Set a budget for your influencers. Even if it is small, it can go a long way. Also, Use the resources that they provide for you. There is always someone available to help you with anything that you may need. I appreciate the staff that has helped us through this process. Sara, Nicole, and Kathryn for making out experience wonderful. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We were able to gain a lot of new influencers and create lasting relationships for future campaigns. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Popular Pays is a great marketplace to connect with creators, and manage creative projects. I like that they found a package within their platform that fit our budget. Most platforms have a high cost of entry and Popular Pays did too until recently. Review collected by and hosted on G2.com.

What do you dislike?

Nothing so far, Popular Pays has hit the mark.

*Coming back months later, and still happy with Popular Pays and it's Influencer Community! Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Give it a look, talk with their account people, try it out, you won't regret it Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We've been able to connect with an engaged base of creators that want to go out and create content for us. The creators we've worked with so far have been great with communication and producing great work.

*Coming back to say there is some super talent on the platform and we've been enjoying working with them the past 6 months. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

This platform is truly one of a kind. As a start up brand, it is the best way to get content and find new influencers. I like that we can message people in the platform and streamline communication. Shortlisting potential creators is also a great feature. Review collected by and hosted on G2.com.

What do you dislike?

I don't like that we can't negotiate price within the tool. I did hear it's coming soon! Review collected by and hosted on G2.com.

Recommendations to others considering the product:

No advice other than sign up! You won't regret it and it will change your content strategy entirely. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are a new business during COVID. Since we can't have traditional photo and video shoots, popular pays is invaluable to getting content created. We have realized that we don't need huge budgets and shoots to get what we need! Review collected by and hosted on G2.com.

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Lead Barista
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

They made it so easy to find creative help and saved me a ton of time! Without their help, I would have spent a lot more time hiring/contracting folks out, and instead, I’ve been able to spend that time on other things! Review collected by and hosted on G2.com.

What do you dislike?

There aren’t really any downsides to Popular Pays. It’s definitely the best platform out there for finding creatives and influencers, and connecting your brand with talented individuals couldn’t be any easier. Popular Pays is also constantly growing and improving: Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I would take the time to sit down and talk with one of their friendly employees; they will give you all the info that you need and show you how to access the things you need! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Quality marketing content was a big problem for my company, and working with Popular Pays has completely changed our marketability. We’re much more visible now and our content is leagues beyond what it used to be! Review collected by and hosted on G2.com.

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Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Direct messaging system w creators. Also, that Pop Pays shows exactly where in the process of content creation we are in (reaching out to creator, awaiting approval from project owner, product shipped, product delivered, awaiting content, etc). It makes it very easy to track the development of a project and keep track of the status. Review collected by and hosted on G2.com.

What do you dislike?

A lot of the most influential social media content creators don't refer to themselves as "content creators" and so they don't seek out to join services like Pop Pays. These are artists, personalities, etc that are really rooted in certain communities but still have influence w the content they post. I wish Pop Pays would expand to include more of these "authentic" influencers that aren't expert content creators but just very niche influential personalities that brands could tap into. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Much easier to reach communities and target specific consumers without the hassle of having to find content creators and handle the logistics creating content ourselves. Huge time saver and much more organized way of creating content at scale with ease. Review collected by and hosted on G2.com.

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Marketing Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

I love how easy that makes it to find and book quality talent while also sending tips to get the most out of the campaign. I work at a small startup that heavily relies on influencer marketing. I oversee and manage all our campaigns on my own which is very time-consuming. A friend recently recommended PopularPays and I was instantly blown away by how simple they have made it. I currently use it for their new Creator search tool which helps me quickly identify stats and potential creative partners. Looking forward to using more of the tools soon! Review collected by and hosted on G2.com.

What do you dislike?

I haven't found any downsides to the platform yet. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Like I mentioned above, my team is very small but we rely on influencer marketing. I was spending hours and hours scrolling through TikTok for the right potential partners. Their new Creator Search tool has cut down on that time because I can quickly narrow down my required parameters and find a lot of good fits for my needs! Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

I really love the ability to find potential collaborators from many different platforms. I've recommended Popular Pays to so many influencer friends I know and also to small local businesses looking to forge relationships. Review collected by and hosted on G2.com.

What do you dislike?

There need to be more features and capabilities to filter people. For example, it would be SO useful to filter by country. Also, you should be able to sort collaborators from followers high to low and low to high. Lastly when you have already sent someone a message and you click "send new message" it takes you away from your search and you have to restart from the top to attempt to find where you left off. When sending an additional message to people you have already contacted you should be able to do this in a pop-out window just like if it were the first time you reached out. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

n/a Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Trying to find very specific influencers to assist with providing insight into their work. Review collected by and hosted on G2.com.

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UF
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

I enjoy the simplicity and ease that Popular Pays provides. Uploading briefs and finding content creators that fit our aesthetic and brand ethos has been so simple, and I really enjoy how all of our assets are saved in an easy to access content library. I also really enjoy the timelines that are set up for our content creators. It allows us to know when we should be receiving content, and holds everyone accountable.

I also really enjoy being able to review the content that is submitted to us. It's great to be able to see the captions and photos our creators come up with before they are posted on social media so we can request our edits if need be. Review collected by and hosted on G2.com.

What do you dislike?

It would be nice to be able to make some edits and changes to briefs after it has been uploaded. For example, once our brief was uploaded we had to make a last minute product change and instead of being able to go in and make those changes, I had to reach out to our customer success manager to do it for me. She was very quick to make those changes, but sometimes it would be nice to be able to have that ability as well. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I would recommend a trial period or free demo to see if it's the right platform for all of your needs. Take a look at what you plan on using Popular Pays for, and see if it has all of those features that will help you accomplish your goals for your business. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Popular Pays has definitely helped us to build our content library with assets that we are really happy with and have been able to share on our social media. We've easily been able to set up small campaigns for all of our needs. For example, we were looking for creators to help us with our blog content and we've been able to find creators to do that for us! Review collected by and hosted on G2.com.

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Senior Account Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The Popular Pays team! They're always available to help and great to work with. Influencer programs aren't plug and play and there's quite a bit of communication with each influencer. It's good to know that they're standing by to help however they can whether that's with strategy, influencer communication, content recommendations, and more. Review collected by and hosted on G2.com.

What do you dislike?

The influencers ask a lot of logistical questions to our brand team rather than to Popular Pays directly, which takes a bit of time and extra emails to get these questions sorted out for them. I've noticed the platform and UX change quite a bit in the last few months, so perhaps this will get sorted out to make the experience easier for both influencers and the brand. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Content creation with a wide range of influencers has been a great benefit. Review collected by and hosted on G2.com.

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UW
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

It's an easy way to implement an Influencer Campaign and track all the processes. Review collected by and hosted on G2.com.

What do you dislike?

The platform is awesome for National campaigns but when a brand is looking for a local/regional campaign it's hard to find Influencers with local audiences.

It misses some audience total reach (like how the person performs in a specific state), that would be better to approve state campaigns.

It also feels a commercial relationship instead of a close relationship between the brand and influencers.

The influencers apply for campaigns available. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Build national campaigns to drive consumer consideration Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I was looking for complementary media with local reach and drive consideration to support the national media investments.

It's an easy-to-implement platform that can deliver in a short time a live program. Review collected by and hosted on G2.com.

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Managing Director
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Popular Pays' platform makes it easy to find, engage, and manage the right talent for the assignment. Review collected by and hosted on G2.com.

What do you dislike?

Not really a criticism, but we find that Popular Pays is best when we think of it as a source of strong creative talent (or "makers") vs. thinking of it as an influencer network. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

A good solution when looking for effective and efficient digital content. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

As brands look to shift from "campaign" work to digital content and solutions, Popular Pays delivers on content that is: 1) Relevant to the audience/category, 2) Endemic to the channels, 3) Cost-efficient, 4) Drives performance, and 5) Able to use elsewhere Review collected by and hosted on G2.com.

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Manager, Social Strategy
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The PopPays interface is very intuitive, responsive, and clean. The network of creators is pretty vast and the brief process is incredibly easy to use. The support team with PopPays is very responsive and accommodating as well. Some of our best content Review collected by and hosted on G2.com.

What do you dislike?

Going through the applicants for each campaign gets to be a bit tedious, especially when you have a lot of the same folks apply for all jobs and bypass the qualifications/requirements. I wish it was easier to easily decline applicants or have a simpler way of bulk declining. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Content creation without having a big production set that would interrupt our operations. We realized a lot of these content creators provide a lot higher quality content than our agency and charge a lot less. Review collected by and hosted on G2.com.

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UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

It's a very easy to use platform that gives you access to users and and influencers that can help capture your brand in unique ways. Review collected by and hosted on G2.com.

What do you dislike?

Although the tool is very intuitive, the task of working with these individuals is not easy. It is very time intensive. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Do it! It does exactly what you need it to. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We need content that looks like it comes from a variety of places to keep social feeds fresh, this is giving us just that and more! Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The team at PopPays is super collaborative and personable. They take the time to understand the brand and ensure an easy set up and successful campaigns. They are also quick and nimble always adapting to the changing Influencers landscape and rise in popularity of new social media platforms. Review collected by and hosted on G2.com.

What do you dislike?

Some improvements could be made to the platform backend to make it a bit easier to use. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Content creation and influencer partnerships. Popular Pays makes this a really easy thing to activate quickly. The platform also has a large variety of creators making it great for any type of campaign where we need influencers or content creators.

We've benefited from the ability to quickly turn on new campaigns for different brands we work with to meet our clients goals. Review collected by and hosted on G2.com.

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AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The system is robust; it seems very user friendly. If we have questions, they are quick to respond. Also, the influencers that we have seen via their site seem to fit in with our brand. We are excited to see how this service will work to bring about national brand awareness and online sales. Review collected by and hosted on G2.com.

What do you dislike?

Nothing as yet; as I said, we just started working with them. The only reason I did not give a "10" is because we have yet to work with them on a campaign as yet. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Again, we have just started working with Popular Pays. We believe they will help our social media platforms expand as well as brand awareness via influencers. Review collected by and hosted on G2.com.

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Senior Digital Producer
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

We partnered with Popular Pays on a large campaign following the COVID Pandemic. Their software made it quick and easy to connect and collaborate with influencers. We tasked influencers with creating unique content for our campaign. The platform allowed for great control over the creative, and once the brief went live on Popular Pays we were able to go live with our first social post within a week - which was crucial. Overall it was a huge success and generated the results we were looking for. Review collected by and hosted on G2.com.

What do you dislike?

Nothing! Popular Pays has a great team readily available to you and your campaign. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We were able to solve speed to market with a vast amount of influencers and creative at our fingertips. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Very little, the initial presentation was slick but in reality, it's a very empty platform, maybe early in their development? Review collected by and hosted on G2.com.

What do you dislike?

No trial period, so lots and lots of promises to get you to sign up from very aggressive sales people Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Do not use unless they change policies and offer a trial. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

None - we moved to GRIN Review collected by and hosted on G2.com.

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UW
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The easiest and best part of this is finding influencers is specific regions or geographic territories that will apply to your end goal/audience. For instance, we don't get a lot of opportunities in my Control States such as Utah, Wyoming or Montana, and being able to specifically target these regions is a uge help and a win. It's exciting to be able to utilize and leverage influencers that will reach different target audiences. Review collected by and hosted on G2.com.

What do you dislike?

Honestly - don't have feedback here as of yet. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It's great to work together on different briefs and programs that will complement my marketing pillars. The benefits are reaching new audiences. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Having a full portal to communicate with multiple creators all in one place was a huge time-saver in the ideation and review phase! Helps streamline chatter on the shipping/delivery of products as well. Huge plus!

Very simple portal for review, editing and approval of content helps save time and keep your inbox clear of multiple notes with attachments. A much more savvy way to review content in real-time with your creators. Review collected by and hosted on G2.com.

What do you dislike?

I did not fully understand the built-in search tool and also did not understand how the search engine was tagging photos, videos, creators who specialized in a certain vertical.

I understand the briefing process now, having gone through multiple campaigns, but having more clarity on the requested deliverable section would have been nice. Multiple creators came back with questions on what their content packages, too, so i'm wondering if that section of the brief might leave more questions than it answers? Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Even if your budgets are small, the Pop Pays team will help guide you to the best use of those dollars to ensure you're meeting your clients' goals/expectations with influencers.

I would also suggest Pop Pays if you're looking to create a massive UGC content library for use across all marketing avenues (website, collateral, social channels, etc.)

Refinement of the deliverables section to make it abundantly clear what you're asking for and what you'll plan to receive. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I am solving my agency's problem of securing high-quality social media content, at scale, with scrappy budgets for clients of all sizes.

Our client roster has a need for authentic/lifestyle content to stand out among the crowded marketplace, and Pop Pays helps pair brands to the perfect creators who build assets that have an impact.

Love the Pop Shop element! Having creators strictly focus on handing over premium content that performs helps put your mind at ease. What you're getting in return from creators will certainly move the needle, rack up engagements, etc. These creators know what audiences of all sorts crave. Review collected by and hosted on G2.com.

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CC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

they are able to create quality assets quickly and more suitable for the platform is was being shown on. The upside of using them is being able to transform a raw asset quickly rather than relying on an internal creative team Review collected by and hosted on G2.com.

What do you dislike?

The turnaround time on edits can take awhile and therefore slow down the process of going live with the assets and the feedback process can be unclear Review collected by and hosted on G2.com.

Recommendations to others considering the product:

The final assets turn out the best if the raw asset is good. It allows for more creative freedom for the PopPays team. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I have not worked with PopPays enough to have had any problems. Our team did appreciate how they transformed the assets they were given to be much more engaging Review collected by and hosted on G2.com.

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UM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

I absolutely love the collaboration Pop Pays provides. I'm easily able to chat with influencers and filter through content. It saves us a lot of time sifting through different partners to work with and makes the process so much easier. Review collected by and hosted on G2.com.

What do you dislike?

We were unhappy with one batch of content we received and the influencer had been labeled as a 5-star creator. I wish in that case we would've been able to know that the content of hers would be so "out there." Review collected by and hosted on G2.com.

Recommendations to others considering the product:

For anyone looking to use Pop Pays, work closely with their team and communicate exactly what you're looking for. They're extremely helpful and will aid in finding the perfect creators for you. Also, be very detailed in your briefs so you receive the exact content you set out to obtain. Super important. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We have been able to find new creators and have premium content created with ease. We also love the collaboration with the creators in the platform. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Access to so many creators in 1 organized platform. Review collected by and hosted on G2.com.

What do you dislike?

Communication and content approvals are not as fluid and linear and additional content submitted by the creator disappears once you send through your approval. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Content creation, brand awareness, campaign and product launches Review collected by and hosted on G2.com.

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EC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Unfortunately, nothing. Client success team was only focused on getting fees for 3 months which we were never informed about. We started as a 1 month trial and found out later that it's 3-months contract that can't be canceled! Review collected by and hosted on G2.com.

What do you dislike?

Most of the influencers were dormant- there was not a single successful campaign! We started as a 1 month trial and found out later that it's 3-months contract that can't be canceled! Client success team was only focused on getting fees for 3 months instead of deep-diving into the problem to help clients succeed. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

You can save money by working directly with the influencers and content creators without being frustrated with a platform Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

If you are looking to scale influencer marketing- it's probably not the right fit- influencers are mostly dormant so it's better to work with influencers on your own if you are a young start-up Review collected by and hosted on G2.com.

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Do you work for Popular Pays?