# Trend Reviews **Vendor:** Trend **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.5/5.0 **Total Reviews:** 64 ## About Trend Trend is an image and video creative services platform. We've simplified the way that brands source content ranging from product photography, lifestyle photos/videos, product action photos/videos, unboxings, testimonials, and more! Our network of opted-in curated creators gives you the ability to run dozens of content projects every month making sourcing high-quality, converting content quickly and pain-free. Campaigns are completed fast due to Trend's industry-first apply process. Instead of searching for creators, our network applies to your campaign within minutes of posting. With Trend, brands also receive full licensing rights to the content that they can repurpose for any marketing efforts. Become the visual content hero on your team by leveraging Trend! ## Trend Reviews ### 1. How Trend helps Improve the Quality of My Content **Rating:** 4.5/5.0 stars **Reviewed by:** Ricardo C. | Especialista, Mid-Market (51-1000 emp.) **Reviewed Date:** October 09, 2024 **What do you like best about Trend?** help me organize my tasks at work and bring me agility, spending time on other tasks with added value **What do you dislike about Trend?** Often, the suggestions are not relevant to my specific interests or needs. **What problems is Trend solving and how is that benefiting you?** Trend helps to structure and organize ideas in a clear and logical way, facilitating the writing process and ensuring that the flow of the book is cohesive. ### 2. DON’T USE TREND.IO **Rating:** 0.0/5.0 stars **Reviewed by:** Matthew N. | Marketing Leader, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Trend?** Nothing, terrible support. We sent 5 influencers items and they didn't make content, trend didn't return our money **What do you dislike about Trend?** Terrible support, took our money and have not responded to this day. **What problems is Trend solving and how is that benefiting you?** None, it's giving us more problems ### 3. Standard UGC Platform **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2020 **What do you like best about Trend?** What we love about this platform is that the influencers apply to the campaigns that they are interested in. **What do you dislike about Trend?** We dislike is not having more creators to choose from that are specifically, in the fitness, nutrition or wellness niche. **What problems is Trend solving and how is that benefiting you?** N/A ### 4. Great Value and Easy to Use! **Rating:** 5.0/5.0 stars **Reviewed by:** Tim W. | Founding Partner & President, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2020 **What do you like best about Trend?** I like that Trend takes care of the negotiation and follow-up processes for me. This is time that our team usually loses on every single campaign. With Trend, we don't have to worry about it. The quality of the creator seems to be comparable to much higher-priced platforms in our testing so far. **What do you dislike about Trend?** The only downside is that, currently, it is only available for Instagram influencers. If it every expanded to other platforms, it would be fairly unrivaled in our eyes. **Recommendations to others considering Trend:** Make sure that you have a comprehensive Instagram strategy before using Trend. This will ensure that you create the best brief possible for creators. This is the most important part of the process. **What problems is Trend solving and how is that benefiting you?** We are able to quickly find and select creators to work with. It's also GREAT that we have full rights to use any content created by the collaborators. ### 5. Amazed by quality and ease-of-use **Rating:** 5.0/5.0 stars **Reviewed by:** Sara A. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2020 **What do you like best about Trend?** Extremely user-friendly user interface. High-quality influencer results. Very friendly customer service! **What do you dislike about Trend?** There is nothing I dislike. It's a fantastic service and platform. **Recommendations to others considering Trend:** Don't think twice. It's reasonably priced, user-friendly, and offers a high-quality experience. **What problems is Trend solving and how is that benefiting you?** Trend is helping our startup connect with passionate influencers that align with our brand. Reach is one of the ultimate challenges for brands. Today's consumer does not want to see another banner ad. They want to see real people with real stories. Trend allows us to increase our reach while maintaining authenticity! This, in turn, creates true connections and enhances relationships. It is a pleasure to work with beautiful people on a super intuitive platform built to help brands stand apart from the competition. When using Trend, you will get results. Perhaps results that exceed your expectations. The quality of influencers on this platform is incredible. It can be difficult to make a selection due to the simple fact that everyone who puts in an application has excellent content. We are choosing to work with those whose voice aligns most closely with our brand voice. ### 6. Trend is a great platform to find impactful influencers **Rating:** 5.0/5.0 stars **Reviewed by:** Cindy F. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2020 **What do you like best about Trend?** Trend saves me a ton of time trying to find and negotiate with influencers who have audiences interested in my brand. My experience with their influencers has been extremely positive. The influencers I've worked with have been extremely professional. They have done a great time with the videos they created for us and shared with their audience. We're happy with the engagement they receive and believe it is helping to build brand awareness. **What do you dislike about Trend?** I've been very happy with Trend. The only thing I can think of that I would like to see is more details of the influencers Instagram page on the Trend site, But honestly that is an extremely minor concern. **What problems is Trend solving and how is that benefiting you?** I am able to find impactful influencers without having to spend a ton of time finding, contacting and negotiating. They have influencers that I would never come across in my own searches. ### 7. GREAT PLATFORM FOR BRANDWARENESS **Rating:** 5.0/5.0 stars **Reviewed by:** Sanja H. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2020 **What do you like best about Trend?** I love TREND because it offers such an interactive platform for you and your content creator. You can directly communicate with your content creator so the transaction is much more personal. You have the opportunity to disapprove or approve the content which you also get to keep. Their post help with brand awareness, and I love that you can select the region you want your influencers to be in. The price is right too. **What do you dislike about Trend?** I cannot think of any elements that I dislike at this moment. **Recommendations to others considering Trend:** It's a great and helpful tool to grow your brand awareness, sales and audience. **What problems is Trend solving and how is that benefiting you?** 1. brand awareness 2. sale increase 3. gaining followers 4. building relationships 5. obtaining creative content that I can re-utilize beyond just reposting what the Influencer posts. ### 8. Easy to Use, Great Content Creators **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole L. | Content & Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2020 **What do you like best about Trend?** All of the content creators are known to be responsive and high quality, and all of the interaction is done right within Trend, so there is no extra work required to reach out to an influencer, keep track of their posts, etc. **What do you dislike about Trend?** I wish that we could "invite" certain content creators to apply for certain campaigns. If they didn't fit well with our last campaign, but would be perfect for the next one, I would have liked an opportunity to reach out to them for that specific campaign. **Recommendations to others considering Trend:** Give it a shot with the 5 initial credits and run one campaign - you can always walk away if it doesn't work out! But the content creators on this platform are high quality, and you'll find some that you are delighted to work with. **What problems is Trend solving and how is that benefiting you?** I am saving a lot of time finding the right influencers and reaching out to them. Having everyone in the same platform and having THEM come to us for a campaign shows that they are really interested in what we are offering and what we are doing, and that gives us the highest quality content. ### 9. I LOVE this service! **Rating:** 5.0/5.0 stars **Reviewed by:** Danielle E. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2020 **What do you like best about Trend?** I am so happy I came across Trend.io! I would spend so much time searching and searching for influencers to work with. Then spend more time coordinating sponsorship fees and details. And in the end, we didn't have the rights to photos. With this, it's all worked out for us PLUS we get the unlimited rights to use the photos forever for whatever we'd like. It's almost too good to be true! The influencers have been lovely! We had nearly 100 to choose from for the last campaign query we ran. Their content was gorgeous. Plus they were all so nice and grateful for the products we sent. I can't say enough good things about this site. I just love it and would recommend it to any brand. For the cost, you cannot beat it. It's so super affordable. **What do you dislike about Trend?** There's nothing I've disliked so far. I guess one thing is the tracking info for the package I sent disappeared after I entered it. Maybe just a glitch in the site. This is my first time using the service and I haven't received all the photos from the influencers back yet, so I can't really comment on the quality of all the photos yet but based on their content on their feed I'm not worried about what I will receive. **Recommendations to others considering Trend:** Try it! You will not be disappointed! **What problems is Trend solving and how is that benefiting you?** I'm saving endless hours of searching and vetting influencers. I'm saving tons of money on costly sponsorship fees. I love that the process is already lined out and worked out in advance and it's the same for everyone. ### 10. Awesome concept, making it easy to navigate "influencers" **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2020 **What do you like best about Trend?** Trend has flipped the script of influencers, letting us approve or deny them, instead of the other way around. It certainly saves a ton of time for us small business owners. It's nice to have a laid out easy to use platform, where we can chat and communicate with the influencers we choose. Freaking game changer. **What do you dislike about Trend?** Some of the influencers on the platform (and probably in general) seem like "swag whores" for lack of better term, where their entire feed is essentially just ads and promos. The good thing is you can see that and filter those people out, so the posts are more natural. **Recommendations to others considering Trend:** Pre-plan your campaigns with purpose, so you can have the right content when you need it. Use tracking discount codes for each influencer so you can see how effective they are and if their audience is a good fit. Lots of testing. **What problems is Trend solving and how is that benefiting you?** Creating a "campaign" helps us focus our needs, and choose who we are looking for. Then, we can choose the right fit based on applications. It saves a lot a lot of time on my end, because I don't have to excel spreadsheet who I have reached out to, where we are with everything, follow-up, etc. It's al in the platform. ### 11. Fantastic influencers that come to you! **Rating:** 4.5/5.0 stars **Reviewed by:** Michele W. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2020 **What do you like best about Trend?** The Trend software is intuitive and easy to use. We have tried other Affiliate Marketing Agencies and most of the time is spend learning the software. This is not the case with Trend, we launched to campaigns with in an hour. **What do you dislike about Trend?** Not so much a dislike, but the buy-in is $500 each time, I think that should be a bit more transparent. **Recommendations to others considering Trend:** I highly recommend Trend, it is easy to use and allows you to connect with high-quality influencers of all demographics. Great value. I would recommend researching the influencers that apply to the campaign and not rushing the decision. **What problems is Trend solving and how is that benefiting you?** We are a start-up CPG company - we are using trend to expose more consumers to our brand - generating Social Media traffic. ### 12. Trend IO & Aila **Rating:** 5.0/5.0 stars **Reviewed by:** Katie W. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2020 **What do you like best about Trend?** Love the ability to search through influencers based on their engagement rates, as well as see the influencers feeds right in the platform to match content to our own **What do you dislike about Trend?** So far so good! I guess I would say being able to accept more applications, because I got flooded with a ton in the beginning and it stopped accepting! Would also love to see a fitness category, or just wellness **What problems is Trend solving and how is that benefiting you?** Scaling my micro-influencer partnerships has been super helpful with Trend. I've realized it's also a great way to garner more content heading into the colder months/Covid times when content shoots are a bit difficult! ### 13. Trend - The New Marketing Team **Rating:** 5.0/5.0 stars **Reviewed by:** Maxwell K. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 08, 2020 **What do you like best about Trend?** Get great content for reasonable pricing that's genuine, no middle man with insane costs **What do you dislike about Trend?** The platform could use some work, it's very close to perfect but needs some minor buggy fixes like when creating a campaign I had to do it twice because it was deleted. **Recommendations to others considering Trend:** The barrier to entry is very small, try it, it could be life-changing for your content strategies. **What problems is Trend solving and how is that benefiting you?** The biggest problem we are solving is getting quality content for social ads, working with different kinds of influencers that have experience with promoting product on social and then using the powerful social ad platform to reap in your investment. Also avoiding these influencer agencies with high prices for ok content because of the ROI you would need is insane ### 14. Trend is Amazing! **Rating:** 5.0/5.0 stars **Reviewed by:** Jeff L. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2020 **What do you like best about Trend?** Trend removes your fears from working with influencers. When you start your campaign, influencers apply to work with you. Our first campaign had over 35 influencers that want to work with us. We were able to go through there each of their accounts and see which ones would work best with us. We chose 7 (4VIP and 3non-VIP). VIP influencers have >50k followers and non-VIP have <50k followers. From there we sent out our product and within 7 days after they received their product they post. The whole time you're in constant communication with your approved influencers. Great experience overall!! **What do you dislike about Trend?** I would say their iSO app. It's a bit buggy when it comes to sending notifications. **Recommendations to others considering Trend:** Ask for Jamie, he's has been amazing to work with. **What problems is Trend solving and how is that benefiting you?** Trend has created a "one-stop-shop" for companies that want to work with influencers. Stress-free environment. ### 15. High quality influencers, min $500 spend **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2020 **What do you like best about Trend?** I have a brand and I'm looking for influencers to create video content to run as paid ads. After having tried other influencer platforms, which have had low quality influencers and require a monthly fee, I was excited to discover trend.io. Trend.io is definitely way more professional and has way higher quality influencers than the other platform I was on. **What do you dislike about Trend?** Only after signing up and taking the time to create a campaign, I found out that you have to buy credits in units of 5. Each credit costs $100. As a new user, I wanted to try out working with 1-2 influencers first, to see if it's worth the investment. While a bunch of definitely talented influencers have reached out, none of them are exactly my niche (as I am in a niche), but it's interesting to see who responds back because it widens my understanding of who might be interested in my product too. **What problems is Trend solving and how is that benefiting you?** Problems trend.io is solving for me, and likewise the benefits it's solving for me - finding influencers who can create high quality content. Saves me lots of time as a brand to have the influencers come to me, instead of me going to them. ### 16. Great application for influencer marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2020 **What do you like best about Trend?** It's very simple to put up a campaign! Within a few minutes, influencers were submitting to the campaign. The platform does allow you to see information about each influencers Instagram account and statistics. It definitely saved a lot of time and energy from doing an influencer campaign outreach on your own and for the fact they handle all payments with the influencers. **What do you dislike about Trend?** I did have to do some due diligence on the influencers still. I did find some with what looked like questionable engagement or followers. It would be great if they could add information on what percentage of the influencer following base is from the U.S. (my business is solely U.S. based, therefore this is an important marketing component). **What problems is Trend solving and how is that benefiting you?** Solving finding influencers that are interested in my brand/business. It's a total time saver and very simple to use. ### 17. Turnkey and effective **Rating:** 5.0/5.0 stars **Reviewed by:** Lynn P. | CEO & Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2020 **What do you like best about Trend?** We just launched our first campaign on Trend and I have to say I'm impressed. There are quality influencers to work with and the process is seamless. A great way to create engagement and content. **What do you dislike about Trend?** So far, I'm not seeing any downsides but as we become more familiar with it, there may be some opportunities. **Recommendations to others considering Trend:** make sure they have the right influencers in your vertical. Easy for us, we're in beauty **What problems is Trend solving and how is that benefiting you?** We are looking to find easier ways to engage high quality influencers -- and be able to own the content. This solves for that without a monthly retainer or agency fee. ### 18. Best Product For Influencer Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Rishi S. | CEO and Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2020 **What do you like best about Trend?** I like the Customer Service and the Intuitive interface both on desktop and mobile . It makes easy to go thru all the applications. **What do you dislike about Trend?** I disliked the onboarding process, I wish there was a lot more upfront best practices given on how you should run an Influencer Marketing Campaign. **Recommendations to others considering Trend:** Try with a Small Campaign first and Verify all the influencers you have chosen with the Trend team first. It will save you grief. **What problems is Trend solving and how is that benefiting you?** The problem I found was with Communication with influencers, some became on responsive, so I think you need to understand that there will be some issues influencers not posting accordingly but Trend work with us to get it resolved by either credits or get the influencer to publish. I would recommend they add feature on how long the influencer has been on the platform. ### 19. Cool APP **Rating:** 3.5/5.0 stars **Reviewed by:** Christina M. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2020 **What do you like best about Trend?** Easy to use! Easy to set up there are a variety of influencers to help review your brand. **What do you dislike about Trend?** Not many African American influencers. Needs more diversity. The 1st influencer I chose didn't respond. But I was received a credit **Recommendations to others considering Trend:** Need more Diverse influencers. **What problems is Trend solving and how is that benefiting you?** I am a new company so I needed some influencers to help promote my brand. Trend assisted me with that. ### 20. Helping An Anonymous Brand! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2020 **What do you like best about Trend?** We're a small regional company who needs affordable and quick exposure to lots of eyes in the Northeast. For a very reasonable ad spend Trend has enabled us to connect with IG influencers who have actively engaged audiences to help spread the word about our brand. **What do you dislike about Trend?** Very tiny critique on the execution of campaigns some alert emails are getting spammed unexpectedly so we've missed an alert or two but small issue and easily correctable. **Recommendations to others considering Trend:** It's an incredible tool to get off the ground and rolling quickly. No hoops to jump through. Receive ROI and returns very quickly. Again, I can't stress it enough, at a truly excellent value. **What problems is Trend solving and how is that benefiting you?** We're just getting started but our biggest problem is getting on a platform and beginning to build brand recognition in a crowded marketplace. The value that Trend provides for a small company in that light is incredible. ### 21. Easy-To-Use W/ Great Influencers! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2020 **What do you like best about Trend?** How simple the platform is to use and set up multiple campaigns! The turnaround is also quick all-around. After starting a campaign, I had several influencers already applying to work with my brand. Once approving an influencer, they get me content within 7 days! **What do you dislike about Trend?** I do wish there was a feature for exporting influencers who have applied into a CSV, and I wish there was an option to see what campaigns are running or what influencers are available outside of who has applied for a campaign. It would also be cool to include an IG Reels option in addition to the IG Story option! **Recommendations to others considering Trend:** N/A **What problems is Trend solving and how is that benefiting you?** Before, I was doing my own research through IG to find potential influencers and reaching out through a DM. Trend makes the process faster, easier, and more straightforward! ### 22. Great for creating content easily **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2020 **What do you like best about Trend?** The software is very easy to use and it makes it quite easy to review creators with simple clicks. **What do you dislike about Trend?** Guidelines have changed and Trend has made it more difficult for non-luxury priced brands to maximize content. They have changed the minimum amount (in dollars) worth of product that creators need to receive to receive 2 photos. The new retail value is $150, this amount is not achievable for us based on the retail cost of our products. I also would like to see read receipts in the messages after confirming a creator. Sometimes communicating with creators can be tedious if they are not actively checking their messages. **Recommendations to others considering Trend:** It's a great option if you simply want to create content easily and frequently. **What problems is Trend solving and how is that benefiting you?** Problem that is being solved: Getting content at a steady flow so we can have fresh content for social media and promotional efforts. Benefits: Discovering new creators to work with. ### 23. So Far, So Good!! **Rating:** 5.0/5.0 stars **Reviewed by:** Mark J. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2020 **What do you like best about Trend?** It's an easy and informative platform. The site is set up to be user friendly and intuitive. **What do you dislike about Trend?** I'm in the middle of my first campaign. I haven't found anything I don't like yet. **Recommendations to others considering Trend:** If the influencers do their job, I think it will be a great addition to our marketing program. **What problems is Trend solving and how is that benefiting you?** I need to get my product in front of the correct eyeballs. It seems that the influencers that have been interested are very relevant for what I need. ### 24. Very Good Influencer Platform that all e-com businesses need to key into **Rating:** 5.0/5.0 stars **Reviewed by:** Ezra A. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2020 **What do you like best about Trend?** The ease of using the platform, no back and forth with influencers and just being straight forward **What do you dislike about Trend?** I think the influencers should reach out to the brands before posting or being told so as not to delete a post already getting engagement. **What problems is Trend solving and how is that benefiting you?** No problems at all. The support is so amazing, even before I joined the platform, they would respond like I was already on it. ### 25. Amazing platform to work with influencers. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2020 **What do you like best about Trend?** Trend significantly streamlines the process of working with influencers. Previously, there was a lot of manual workflow steps to source, contact, negotiate, and approve influencers. Trend's platform makes this very streamlined. The pre-negotiated rate with influencers is very reasonable and the amount saved in time is well worth it vs. trying to source even free influencers. The platform is well designed and makes the process of finding and working with influencers very simple. **What do you dislike about Trend?** This is minor, but it'd be great to be able to add more information in the campaign brief around what we're looking for (including linking to other example posts) vs. the currently allowed "style guide" photos. **What problems is Trend solving and how is that benefiting you?** We were interested in increasing our efficiency in sourcing user-generated content from influencers. With Trend, this process became significantly faster (more than a 10x speed improvement). ### 26. Great Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2020 **What do you like best about Trend?** The platform makes it really simple to create my campaign and target the right influencers based on interest and location. The application process works well - the dashboard gives a great overview of the applications received and allows us to seamlessly evaluate which influencers will serve the brand best. **What do you dislike about Trend?** Haven't had any major downsides yet. Only complaint would be the application dashboard. I find it tough to sift through all of the influencers info/profile. Also, need influencer's name for mailing packages - we used IG handles. Nothing major, small tweaks. **What problems is Trend solving and how is that benefiting you?** The aggregation of influencers is time consuming. Trend has done that. ### 27. Painless & Easy To Use **Rating:** 4.0/5.0 stars **Reviewed by:** Hill C. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2020 **What do you like best about Trend?** Trend made it super easy to connect with qualified content creators and influencers on instagram. **What do you dislike about Trend?** It isn't mandatory for the influencer or content creator to submit their content for approval BEFORE submitting it to instagram. **Recommendations to others considering Trend:** Use Trend if you don't have the time to reach out to influencers/content creators on your own. **What problems is Trend solving and how is that benefiting you?** Trend is helping me reach out to multiple influencers and content creators without having to do the outreach myself. ### 28. Simplifies the micro-influencer campaign process **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2020 **What do you like best about Trend?** Ease of use. Makes it easy to find influencers, manage multiple campaigns, and manage communication between myself and multiple influencers within each campaign. **What do you dislike about Trend?** There is an app for the creators, but I wish there was an app for the brands. Would be easier to communicate with them on the fly if I could do it from a mobile app with push notifications, so I could see if there was something actionable for a campaign. I couldn't even find a way to log in via mobile browser... **Recommendations to others considering Trend:** There are cheaper options, but Trend saves you LOTS of headaches in terms of communication and ease of use. **What problems is Trend solving and how is that benefiting you?** I'm getting an influencer campaign with general ease and then I own all the content so it simplifies the making of my digital ads and promotion. ### 29. Excellent platform that is easy to use! **Rating:** 5.0/5.0 stars **Reviewed by:** Jen E. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2020 **What do you like best about Trend?** Trend is a super easy platform to use and has top quality content creators. Creating a brief is simple and applications come in fast. I also love that you don't need to spend time negotiating. I would highly recommend Trend. **What do you dislike about Trend?** It would be helpful to invite content creators to the brief. **Recommendations to others considering Trend:** Be very specific in your brief to your content creators. Not necessarily on the content (as after all, they are the experts here) but if you have certain requirements e.g. image size, specific links, key messaging, call to action etc. ensure it's on the brief to avoid having to reject content. **What problems is Trend solving and how is that benefiting you?** I haven't ran into any issue with the platform. It is fast and easy to use. ### 30. Great for budget-conscious startups **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2020 **What do you like best about Trend?** Trend made it very easy for us to quickly find influencers who were a fit for our brand while also offering an affordable option to build our content library. **What do you dislike about Trend?** It'd be great to better understand the demographics of an influencer's community and ensure that their engagement is real v. fake. An option to review content before its posted would also be a great addition. **Recommendations to others considering Trend:** I do not have any recommendations to share at this time. **What problems is Trend solving and how is that benefiting you?** We needed an affordable, simple, and turnkey solution to not only find and work with micro influencers, but also create a library of content that can help sustain our owned social media presence. ### 31. Great Way to Create Original Content **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2020 **What do you like best about Trend?** The best part about using trend is the ease of use. It allows you to create affordable and original content in just a few clicks. **What do you dislike about Trend?** The downside is that not every influencer provides the same value. You really have to do your own research on the influencers and be very clear about what you expect on the post. Given clear instructions, they generally preform very well. **What problems is Trend solving and how is that benefiting you?** Trend helps us resolve the issue of creating 3rd party content. In one swoop you can create original content and build brand awareness -all at a reasonable cost compared to traditional influencer marketing. It also takes the scouting and negotiation with influencers off the table, as each party comes to the table knowing what is expected. ### 32. Makes Influencer marketing easy! **Rating:** 4.5/5.0 stars **Reviewed by:** Jessica V. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2020 **What do you like best about Trend?** The platform is easy to use, saves time, no more back and forth with influencers **What do you dislike about Trend?** My first campaign had a glitch where the influencers received a shipment delivery notification before they received their package which caused a little confusion. **What problems is Trend solving and how is that benefiting you?** No more back and forth, love the analytics ### 33. Trend is easy to use and track influencers that are appropriate for your digital campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica Y. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2020 **What do you like best about Trend?** The analytics provided on each influencer is really powerful and makes selection an easy process. **What do you dislike about Trend?** I'd like to see more influencers who are located in different regions. **Recommendations to others considering Trend:** Start small to test before scaling. **What problems is Trend solving and how is that benefiting you?** It's hard to generate awareness effectively on digital platforms. Trend enables you to find the right audience through their data analytics and provides a cost effective campaign that really cuts through. ### 34. Super easy to use and a great way to connect with like-minded influencers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2020 **What do you like best about Trend?** I like how organized everything is. You don't have to worry about 25 different emails with influencers, negotiating pricing, sending shipping, etc. It's all right there in the platform. **What do you dislike about Trend?** It's hard to see the Instagram profile when you're going through the many applications. **Recommendations to others considering Trend:** If you have a larger budget you can save some money with credits. Make sure you have a clear picture in mind for what you want your campaign to look like. **What problems is Trend solving and how is that benefiting you?** It saves me a lot of time and helps me gain brand awareness faster. ### 35. Changing the Influencer Game Forever **Rating:** 5.0/5.0 stars **Reviewed by:** Adam S. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2020 **What do you like best about Trend?** All of the creators are vetted and apply to be on the site. It allows me to create a very specific campaign and have the creators come to me. I typically have been spending up to 20 hours per week searching and vetting influencers, this takes care of that for me in minutes. The cost of the credits is significantly lower than working with other influencers which continues to make our leadership happy. **What do you dislike about Trend?** I wish the create a campaign offered a bit more flexibility. **What problems is Trend solving and how is that benefiting you?** I typically have been spending up to 20 hours per week searching and vetting influencers, this takes care of that for me in minutes. The cost of the credits is significantly lower than working with other influencers which continues to make our leadership happy. ### 36. one of the best platform for Insta influencers. **Rating:** 4.5/5.0 stars **Reviewed by:** Srini S. | Cofounder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2020 **What do you like best about Trend?** it is super easy to get started. they have on-boarded really good and quality micro/macro influencers. we were able to sign up 10 influencers in no time. quality of posts by these influencers are quite good. **What do you dislike about Trend?** nothing so far. our experience so far is really awesome. **Recommendations to others considering Trend:** give a try, i don't think you will be disappointed. **What problems is Trend solving and how is that benefiting you?** they have solved one the most challenging problem with whole influencer marketing - negotiation. With fixed pay, it is easy for us to get started with influencer marketing. ### 37. Exceptional **Rating:** 5.0/5.0 stars **Reviewed by:** rachel m. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2020 **What do you like best about Trend?** Trend is professional and easy to use. It takes the complicated work out of connecting with influencers. Thank you, Trend! **What do you dislike about Trend?** Nothing! But if we had to pick one, it would be that it wasn't FREE! But nothing in life is free :) **Recommendations to others considering Trend:** To grow your business strategically with a loyal audience and network, use Trend. **What problems is Trend solving and how is that benefiting you?** N/A ### 38. Simple, Easy Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Kyle S. | Co-Founder | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2020 **What do you like best about Trend?** It was very easy to get set up and influencers almost immediately responded to my campaign. **What do you dislike about Trend?** It would be nice if the chat with the influencer feature would allow photos to be sent. It would have helped when trying to explain setting up and using the product. **Recommendations to others considering Trend:** If you are looking for influencers to help spread the word about your product, this is the quickest and easiest way I have seen to do so. I enjoyed receiving the influencer applications rather than trying to scower through Instagram in search of the right people. **What problems is Trend solving and how is that benefiting you?** The platform helped with sourcing influencers in the right categories quickly. ### 39. Time saver (and life too). **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food Production | Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2020 **What do you like best about Trend?** Trend came in handy when I needed the most, I was wasting so much time trying to recruit influencers. At first I didn't believe on trend but decided to give it a try and I'm glad I did, only 10 minutes after creating my first campaign I had over 100+ applications. It is saving me so much time and so far I'm happy with the results. **What do you dislike about Trend?** So far nothing yet, I'm happy with Trend services. **Recommendations to others considering Trend:** Go for it. **What problems is Trend solving and how is that benefiting you?** Saving time when time is precious in my business. Saving also money, since now I can find influencers and publishers working for affordable prices. ### 40. Rarely do I gush over a B2B SaaS, but these guys are good... **Rating:** 5.0/5.0 stars **Reviewed by:** Shaun C. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2020 **What do you like best about Trend?** Amazingly easy, automated, quick and friendly service. **What do you dislike about Trend?** Genuinely nothing at this point, just wish I found them sooner. **Recommendations to others considering Trend:** Honestly for the price just do it. Give it a go, thank me later. **What problems is Trend solving and how is that benefiting you?** Getting testimonial videos and images and building relationships with influencers. ### 41. Great for Ad Content! **Rating:** 4.5/5.0 stars **Reviewed by:** Jennifer S. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2020 **What do you like best about Trend?** Variety of content creators, ease of use **What do you dislike about Trend?** Sometimes have to follow up with influencers to get the content on time/influencers don't always post in a timely matter **What problems is Trend solving and how is that benefiting you?** Great content for client ad campaigns - has improved a client's ROAS by 2X. Especially great for beauty, skincare, and lifestyle industries since user generated content is so helpful for running high converting Facebook and Instagram advertising campaigns. ### 42. Content creation simplified! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2020 **What do you like best about Trend?** I love that influencers can apply - so there's no outreach and time spent back and forth. Also, the pricing is set, so there are no hidden surprises. **What do you dislike about Trend?** Apparently, the creators have to post within a short time frame of receiving the goods however I would have liked them to post a little later - good to know for next time. **What problems is Trend solving and how is that benefiting you?** Spending less time with back and forth influencer communication ### 43. Quick troubleshooting and easy set up! Platform is simple and effective! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2020 **What do you like best about Trend?** Trends is a pay as you go platform unlike many others out there that require long term commitments. The set up was quick and efficient. I originally had an issue with receiving my login, but the founder personally resolved this issue almost immediately and now have been able to easily use the platform for what we are seeking to accomplish for our organization. **What do you dislike about Trend?** I have not discovered any issues that we dislike yet. **What problems is Trend solving and how is that benefiting you?** Finding and streamlining our social media influencer campaigns. ### 44. Great for UGC content **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** September 11, 2020 **What do you like best about Trend?** Very easy to get inbound interest for UGC content. Much easier than outbounding **What do you dislike about Trend?** Reviews of posters are hard to see / understand and you have to be very explicit about what you want from the influencers. **What problems is Trend solving and how is that benefiting you?** Sourcing low-cost UGC content. I really like how the rates are pre-negotiated and it is a flat fee. It's a much more efficient process than trying to folks on your own ### 45. Streamlines the time consuming part of influencer marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2020 **What do you like best about Trend?** Trend recommends a shortlist of influencers and makes it easy to vet them without clicking through tons of different apps. Trend provides great tracking and communication. **What do you dislike about Trend?** As always, there's only so much you can speed up the shipping of products and waiting for the influencers to do their creative work. **What problems is Trend solving and how is that benefiting you?** Sourcing influencers and user generated content. ### 46. Influencer wrangling made easy! And affordable too? **Rating:** 5.0/5.0 stars **Reviewed by:** Peter C. | Co-founder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2020 **What do you like best about Trend?** Influencers whipped into being professionals with deliverables? WTF? The interface is quite easy to use. No bugs with the software. Somehow - working with some influencers seems like quite a value for only $100 **What do you dislike about Trend?** There are some features such as rich text messaging - tools to help organize and pick through many many many MANY applicants for posting would be nice. Is having too many applicants a bad problem? they really deliver on the influencer applicants. **What problems is Trend solving and how is that benefiting you?** Researching influencers, getting them to follow through. Well done Trend! ### 47. A very nice platform where you can find a lot of amazing influencers **Rating:** 5.0/5.0 stars **Reviewed by:** Mateo C. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2020 **What do you like best about Trend?** Influencers text you right away whenever you start a campaign and you can see all of that stats! **What do you dislike about Trend?** I don't dislike anything because it is really helpful and easy to use! **Recommendations to others considering Trend:** Use it! it is really simple to manage and most importantly it will help you with everything you want in terms of campaigns. **What problems is Trend solving and how is that benefiting you?** New followers, new sales, new engagement with people, and more! Very satisfied ### 48. Trend has helped us grow our audience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2020 **What do you like best about Trend?** Trend makes it very easy to work with top influencers with strong reach and engagement **What do you dislike about Trend?** I would like if Trend offered the ability for brands to search influencers and invite them to a campaign **What problems is Trend solving and how is that benefiting you?** We are using Trend to manage the communications with influencers. We have benefited from using Trend by saving countless hours finding and reaching out to influencers on our own. ### 49. Extremely useful, scalable UGC solution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2020 **What do you like best about Trend?** I've been waiting for a software like this for some time. Really helps me a lot with getting UGC on autopilot, which has been a considerable pain point for my business. **What do you dislike about Trend?** Honestly, there's maybe only a few tiny feature requests that I've had but they're all in the pipeline. Maybe being able to break out billing by brand under one master account? That would be helpful. But I also understand why it is like it is. **Recommendations to others considering Trend:** Use it! **What problems is Trend solving and how is that benefiting you?** UGC gathering and influencer wrangling. ### 50. Decent but VIP system was not communicated clearly **Rating:** 3.0/5.0 stars **Reviewed by:** Anthony G. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2020 **What do you like best about Trend?** Easy to use, Straightforward UI, Lots of Influencers **What do you dislike about Trend?** 2 Credit cost for 'VIP' influencers, which was never communicated beforehand. **What problems is Trend solving and how is that benefiting you?** I think it is one of the better influencer platforms out there, but could use improvement. ## Trend Discussions - [I like Trend but I would love for it to be and app for brands as well. Is there plans to do this or is there another service that has an app for brands as well?](https://www.g2.com/discussions/30054-i-like-trend-but-i-would-love-for-it-to-be-and-app-for-brands-as-well-is-there-plans-to-do-this-or-is-there-another-service-that-has-an-app-for-brands-as-well) - [View Trend pricing details and edition comparison](https://www.g2.com/products/trend/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+11%3A32%3A51+-0500&secure%5Bsession_id%5D=78db7306-8e29-4355-9c5f-555e43defeff&secure%5Btoken%5D=88ad9ca484c17f3407903b753030e8f438247d6df88335358fb2de0b6783b9af&format=llm_user) ## Trend Features **Content Creation** - Content Creation Tools - Content Curation - Buyer Personas - Content Management **Visual UGC** - Campaign Customization - Widget Customization - Widget - Media Library **Influencer Marketing** - User-Generated Content (UGC) Management - Content Approval - Data Importing and Exporting Tools **Planning** - Scheduling Integration **Optimization** - SEO - A/B Testing - Dashboards & Reporting - Audience Targeting - ROI Reporting **Integrations** - Social Media - Content Creation - Marketing Automation - Rights Management **Publishing** - Execute Content Publication **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Logistics** - Customizable Templated Workflows - Internal Communication - Version Control - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Support** - Onboarding - 24/7 Client Support **Social Media** - Social Media Integration **Planning** - Collaborative Editorial Calendars / Scheduling Content **Performance** - UGC Analytics - Lazy-Loading **Generative AI** - AI Text Generation - AI Text Generation - AI Text Summarization - AI Text-to-Image - AI Text-to-Video **Agentic AI - Content Creation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Trend Alternatives - [#paid](https://www.g2.com/products/paid-paid/reviews) - 4.7/5.0 (412 reviews) - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews) - [Insense](https://www.g2.com/products/insense/reviews) - 4.5/5.0 (377 reviews)