G2

Cori L.

Senior Content Marketing Lead, APAC

Mid-Market (51-1000 emp.)

4/14/2026

"Streamlined Campaign Management, Costly Fees"

4/5

What do you like best about Creator.co?

I use Creator.co for managing influencer and creator marketing campaigns. I really like the centralized payment system where I only need to fund the wallet once to distribute payments, which saves a lot of time when managing multiple influencers across different markets. Another thing I value about Creator.co is that it allows me to find and manage creators all in one place. Having discovery, outreach, campaign management, and payments all under one roof keeps everything streamlined. The initial setup was super easy too; a 30-minute onboarding with a customer success manager helped us adjust the settings. Review collected by and hosted on G2.com.

What do you dislike about Creator.co?

I don't love that Creator.co has a 5% fee for us and the creator. We end up paying 10% which is well above market rate. It's fine to charge us 5% for each creator, but they also charge the creators 5% of their total fee to use the platform, and that is not really fair. Review collected by and hosted on G2.com.

What problems is Creator.co solving and how is that benefiting you?

Creator.co helps us find creators and manage campaigns efficiently. The centralized payment system saves us time by allowing one wallet fund for multiple payouts, streamlining our operations significantly. It also keeps discovery, outreach, campaign management, and payments under one roof. Review collected by and hosted on G2.com.