# Creator.co Reviews **Vendor:** Creator.co **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.6/5.0 **Total Reviews:** 124 ## About Creator.co Founded in 2018, Creator.co emerged with a bold vision: to shift influencer marketing away from celebrity endorsements and toward authentic, scalable partnerships. While others chased high-profile names, we focused on empowering small and medium-sized businesses through the power of micro-influencers—everyday creators with highly engaged communities and real influence. Today, we’re an all-in-one platform built to simplify and supercharge influencer marketing for both brands and creators. We connect over 250,000 creators with top brands, helping them grow together in the new era of social commerce. For Brands: End-to-End Influencer Marketing We streamline the entire process—from finding creators to managing campaigns and measuring results. Influencer Discovery & Collaboration - Access over 400 million influencers across Instagram, TikTok, and YouTube - Precision targeting to find creators who truly align with your audience - Campaign-ready briefs crafted to attract top talent - Hands-on support to help vet, select, and onboard creators Campaign Creation & Management - Build and launch campaigns that align with your brand’s goals - End-to-end management: from messaging and budgeting to content approvals - Flexible workflows, whether you prefer full control or want our team to manage everything Advanced Analytics & Reporting - Real-time insights to monitor performance and ROI - In-depth metrics on reach, engagement, sales, and conversions - Identify your top-performing creators and optimize for long-term success Seamless Integrations Our platform connects with tools you already use to make influencer marketing part of your broader strategy: - Shopify – Automate product orders and track campaign-driven sales - Google Analytics – Attribute web traffic and conversions to influencer activity - TikTok Shop – Connect social commerce with creator-led campaigns Whether you're a creator building your brand or a business scaling your reach, Creator.co provides the tools, community, and support to help you grow with confidence. Let’s create something powerful, together. ## Creator.co Pros & Cons **What users like:** - Users enjoy the **ease of use** of Creator.co, appreciating seamless communication and smooth campaign management on one platform. (14 reviews) - Users appreciate the **attentive and proactive team** of Creator.co, ensuring seamless influencer management and efficient communication. (13 reviews) - Users commend the **seamless setup** of Creator.co, appreciating its efficiency and user-friendly interface for campaign management. (9 reviews) - Users find Creator.co’s **attentive and responsive support** invaluable, enhancing the overall efficiency of influencer management. (8 reviews) - Users praise Creator.co's **exceptional customer support** , noting quick responses and proactive solutions that enhance campaign success. (6 reviews) - Users appreciate the **communicative support** from Creator.co, making campaign management and outreach effortless and effective. (5 reviews) - Users commend the **excellent communication** of Creator.co, facilitating seamless collaboration and support for managing multiple brands. (5 reviews) - Intuitive (4 reviews) - User Interface (4 reviews) - Partnerships (3 reviews) **What users dislike:** - Users are frustrated with **low compensation offers** for content creation, feeling undervalued and unrecognized for their efforts. (5 reviews) - Users face **brand challenges** due to limited awareness and misunderstandings among creators about the platform's terms. (2 reviews) - Users find Creator.co to be **expensive** , particularly with low compensation for content and added management fees. (2 reviews) - Users feel there are **limited influencers** on Creator.co, restricting their ability to find suitable matches for their niche. (2 reviews) - Users experience **search functionality issues** , finding filters too broad and wallet sections hard to locate. (2 reviews) - Small Business Challenges (2 reviews) - Users face **authentication issues** , with difficulties linking emails and influencers struggling to activate their accounts. (1 reviews) - Users find the **campaign management process cumbersome** , requiring manual coordination and lacking flexibility for activation or pausing. (1 reviews) - Users find the **complexity of content cataloging** in Creator.co to be a challenging aspect of the experience. (1 reviews) - Users find the **dashboard a bit challenging** to navigate, particularly for managing multiple campaigns effectively. (1 reviews) ## Creator.co Reviews ### 1. Streamlined Campaign Management, Costly Fees **Rating:** 4.0/5.0 stars **Reviewed by:** Cori L. | Senior Content Marketing Lead, APAC , Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Creator.co?** I use Creator.co for managing influencer and creator marketing campaigns. I really like the centralized payment system where I only need to fund the wallet once to distribute payments, which saves a lot of time when managing multiple influencers across different markets. Another thing I value about Creator.co is that it allows me to find and manage creators all in one place. Having discovery, outreach, campaign management, and payments all under one roof keeps everything streamlined. The initial setup was super easy too; a 30-minute onboarding with a customer success manager helped us adjust the settings. **What do you dislike about Creator.co?** I don't love that Creator.co has a 5% fee for us and the creator. We end up paying 10% which is well above market rate. It's fine to charge us 5% for each creator, but they also charge the creators 5% of their total fee to use the platform, and that is not really fair. **What problems is Creator.co solving and how is that benefiting you?** Creator.co helps us find creators and manage campaigns efficiently. The centralized payment system saves us time by allowing one wallet fund for multiple payouts, streamlining our operations significantly. It also keeps discovery, outreach, campaign management, and payments under one roof. ### 2. Effortless Campaign Management with Robust AI **Rating:** 4.0/5.0 stars **Reviewed by:** Jolie R. | Influencer Marketing Specialist, Consumer Goods, Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Creator.co?** I like the ease of creating and launching campaigns with Creator.co. It's easy to use their AI to tell it what I'm looking for in the campaign with as much detail as I like, and it will create that for me, which means less work on my end to get the campaign up and running. Additionally, it helps creators discover campaigns, helping us scale and spend less time on discovery. The initial setup of Creator.co was very easy. **What do you dislike about Creator.co?** I wish there was more of a vetting process involved for the people applying to the campaign, where they submit more information. For example, answering a few questions beforehand. **What problems is Creator.co solving and how is that benefiting you?** Creator.co helps discover campaigns efficiently, allowing me to scale and reduce time on discovery. The AI simplifies creating and launching campaigns by understanding my detailed needs, reducing my workload. ### 3. Empowered Our Influencer Campaigns Perfectly **Rating:** 5.0/5.0 stars **Reviewed by:** Dana G. | Digital Marketing Specialist, Health, Wellness and Fitness, Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2023 **What do you like best about Creator.co?** I appreciate being able to work with great creators and the flexibility of selecting through the campaign process. Creator.co helps us reach a wide variety of creators with different styles of content, which allows us to promote our CBD products on social media platforms effectively. It enables us to work with our specific niche of creators who truly bring our products to life and help us get the word out to new customers. Switching to Creator.co gave me more control over our campaigns, requirements, and creators, which is fantastic. The initial setup was very easy, and we had our account set up within a couple of hours, with campaigns rolling out within 48 hours. **What do you dislike about Creator.co?** Activating new campaigns or pausing would be nice. Currently right now, it has to be done through our account rep instead of allowing us the freedom to do so. **What problems is Creator.co solving and how is that benefiting you?** Creator.co helps me access a variety of creators for diverse content to promote our CBD products on social media. It gives more control over campaigns, ensuring content aligns with our brand, unlike previous companies. ### 4. Intuitive UI with Unmatched Influencer Engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Katerina K. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Creator.co?** I find Creator.co's interface quite motivating and nice to navigate, making it easy to actually use the different functionalities. There's a nice level of organization, especially with the campaign tab, outreach and lists, and the messaging center. My experience with Creator.co has been greatly enhanced by the support from Maria Balak. **What do you dislike about Creator.co?** There were a few bugs when I first set up our account. I couldn't make the campaign 'affiliate', the response rate was not great from influencers, and the access to the marketplace was not straightforward. I also think the dedicated account manager is too expensive for a small brand. **What problems is Creator.co solving and how is that benefiting you?** Creator.co solves research, outreach, and provides a one platform solution to engaging influencers. ### 5. A Valuable and Easy to Use Tool for Growing Our Creator Program **Rating:** 4.5/5.0 stars **Reviewed by:** Madison D. **Reviewed Date:** December 18, 2025 **What do you like best about Creator.co?** I really appreciate the team at Creator.co. They’re consistently on top of things, communicate clearly, and do a great job keeping us on track. The platform’s tools make it easy to find creators who truly fit our needs, which is especially important since we operate in a niche category. I also love how intuitive the platform is and that everything lives in one place, from discovering creators and reviewing insights to communication and payments. The onboarding process was seamless, which I expected based on my previous positive experience using Creator.co in the beauty and skincare space. On top of that, the price-to-quality value is exceptional, making it a highly valuable service overall. **What do you dislike about Creator.co?** Since we’re not selling a physical product, sourcing creators can be a bit more involved. Having additional tools or discovery features specifically geared toward B2B creators, or creators who support more niche service-based verticals like ours, would be incredibly helpful and make the process even more efficient. **What problems is Creator.co solving and how is that benefiting you?** As a brand that’s newer to the influencer space, Creator.co helps us bridge the gap between managing our existing affiliate program and expanding into creator partnerships. Balancing both can be resource-intensive, and Creator.co simplifies that process by supporting creator sourcing and communication, allowing us to confidently grow in the influencer space without adding unnecessary complexity. ### 6. Streamlined Influencer Marketing Platform with Stellar Support **Rating:** 4.5/5.0 stars **Reviewed by:** Lauren B. **Reviewed Date:** December 16, 2025 **What do you like best about Creator.co?** I like how straightforward the platform is and how it's easy to vet influencers and track everything. Their managed services are A+, and their communication is top notch. It helps us stay organized as a team by having everything in one platform, which is invaluable as we manage multiple brands. Creator.co has created a platform that is a one-stop-shop for brands and agencies. Also, the initial setup was very easy and seamless. **What do you dislike about Creator.co?** I've only had an issue with linking our emails for recruiting influencers. I also think it's going to be a struggle recruiting influencers on our own because some influencers might not want to opt-in to the platform. I think that Creator.co could do a better job of making sure all influencers know about the platform, like most know about Grin. **What problems is Creator.co solving and how is that benefiting you?** Creator.co extends our small marketing team, helping manage influencer content from start to finish and keeps us organized by having everything in one platform, making it a one-stop-shop for brands and agencies. ### 7. All-in-One Solution for Influencer Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Isa G. **Reviewed Date:** December 17, 2025 **What do you like best about Creator.co?** I think it's very convenient and helpful to do all at one single platform. The platform helps with finding influencers that are aligned with our demographics and campaign goals, and allows me to communicate with them, negotiate rates, manage briefing, content, and issue payments. I find it easy to manage campaigns and handle general information, which makes the campaigns easier to run. The communication with influencers is seamless as it's all in one space. Also, their team support is really good and made the initial setup pretty easy with some training, further simplifying the process. **What do you dislike about Creator.co?** I would love that they had more influencers available on the platform, so we could find more good matches. **What problems is Creator.co solving and how is that benefiting you?** Creator.co helps me find influencers aligned with our demographics, communicate, negotiate rates, manage briefs, content, and payment all in one platform with good team support. ### 8. Effortless Influencer Connection with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Corey W. **Reviewed Date:** December 14, 2025 **What do you like best about Creator.co?** I really love Creator.co for its white glove service, which has been incredibly helpful with the influencer manager being so professional. Randi has been a great contact point and her structured approach is pro, succinct, and helpful. I'm also extremely grateful that Curtis reached out to us. They have whitelisting terms with creators which is a big plus. The initial setup of Creator.co was very easy, and this ease of use makes it an excellent tool for connecting with influencers. **What do you dislike about Creator.co?** I think the interface might need some work, but it's working well for now. If there is a messaging app for Creator.co to communicate with influencers would be beneficial to all of us. **What problems is Creator.co solving and how is that benefiting you?** Creator.co helps in managing influencer relationships and provides a white glove service that includes whitelisting terms, which is especially useful given our limited HR resources. ### 9. Exceptional Tool for Influencer Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Alexa R. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2025 **What do you like best about Creator.co?** I really appreciate how engaged each team I've worked with is. Whenever we get new people on the account, they're equally passionate and helpful in helping us achieve our marketing goals. Creator.co works very well for us, and so far I really like it. I heard the initial setup was seamless. **What do you dislike about Creator.co?** Nothing so far **What problems is Creator.co solving and how is that benefiting you?** Creator.co helps us directly liaise, negotiate, and contract with influencers. ### 10. I have an awesome account manager! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2023 **What do you like best about Creator.co?** The creator pool is very diverse -- this hasn't always been the case with other tools I have tried. They have also expanded their team recently and I find that everyone is knowledgeable and keen to help. **What do you dislike about Creator.co?** ➡️The creator pool is primarily based in N. America, so creating awareness in other regions using their tool is a bit challenging. ➡️Not all creators seem to know about platform terms (that they pay a % of payment to platform, and about the usage rights of their deliverables). This can lead to post-collab friction. **What problems is Creator.co solving and how is that benefiting you?** With it becoming increasingly challenging to organically grow your community on social media, using the network of creators from CreatorCo. has helped us build awareness about our product over time. ### 11. A total lifesaver for scaling our influencer campaigns! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2026 **What do you like best about Creator.co?** I really love how intuitive the interface is. Finding creators who actually fit our brand's aesthetic used to take hours of manual searching, but the discovery tools here make it so much faster. Also, the customer support team is incredibly responsive and actually helps you find solutions rather than just sending generic links. It’s made our latest seasonal photoshoot planning much more organized. **What do you dislike about Creator.co?** If I had to pick something, I’d say the search filters can sometimes be a bit broad when I’m looking for very specific local creators for our mall locations. It takes a little extra clicking to niche down to exactly what we need, but once you find them, the process is smooth. I’d love to see even deeper location-based filtering in the future. **What problems is Creator.co solving and how is that benefiting you?** Before Creator.co, we were drowning in spreadsheets and endless email threads trying to coordinate with influencers for our promotions. The platform solves the "outreach fatigue" by keeping everything in one spot. It has benefited us by significantly cutting down the time from initial contact to the final content delivery, which is huge when we’re on a tight deadline for things like our winter sales and holiday campaigns. ### 12. User-Friendly Social Media Management with Strong Support **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan K. **Reviewed Date:** December 23, 2025 **What do you like best about Creator.co?** I really appreciate how Creator.co makes our job easier by taking away the load of social media management. Our contact Alyssa is incredibly kind, collaborative, and easy to work with; she is always willing to make necessary changes and updates to ensure we are satisfied. I also value the content calendar because it allows me to see all the posts before they go live, so I can mention any changes needed. **What do you dislike about Creator.co?** So far so good! **What problems is Creator.co solving and how is that benefiting you?** Creator.co makes social media management easier by taking away the load of managing these tasks. The content calendar allows me to see and request changes to posts before they go live. ### 13. Creator Co is Professional and Efficient and has helped us Grow our Program **Rating:** 5.0/5.0 stars **Reviewed by:** Isabela N. | Retail Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** September 24, 2025 **What do you like best about Creator.co?** Working with Ishita has been truly wonderful! She is easy to talk to, very communicative, and is always open to listed to feedback and adjust to what our brand needs. **What do you dislike about Creator.co?** I dont dislike anything, I would say the dashboard could be a little easier to use! **What problems is Creator.co solving and how is that benefiting you?** Creator Co is helping us manage our College Ambassador Program which was a lot harder to manage on our own. They have made it easy to recruit creators, taking the weight off of us to search for people who will be a right fit. ### 14. Great Platform & Team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2025 **What do you like best about Creator.co?** Creator.com allowed our team to manage influencer recruitment campaigns from start to finish with ease. Having worked both with and without the platform, I truly came to appreciate the convenience of managing every aspect of the process—especially legal, financial, tracking, and CRM—within a single, unified tool. Maria, our Account Manager at Creator.co, did an outstanding job understanding the unique characteristics of our products and recruiting the most suitable profiles on our behalf, perfectly aligned with our target audience and budget. We really felt like she was part of our Team! Thank you. **What do you dislike about Creator.co?** The only drawback is that, occasionally, the login process doesn’t function properly—you’re able to log in, but the campaigns fail to load or display. **What problems is Creator.co solving and how is that benefiting you?** Creator.co significantly reduced the time and effort required to recruit and manage influencers. It centralizes campaign workflows, compliance, tracking, and compensation, making influencer marketing much more scalable and less time-consuming. More specifically, when working outside the platform, it took a lot of iterations to get the legal agreements signed (averagely 3 weeks, with 5-10 email threads per influencer). Having all the legal aspects handled directly within the platform saved us countless hours of back-and-forth communication. ### 15. Great way to trial influencers as part of your strategy **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2025 **What do you like best about Creator.co?** The best part of Creator is working with our Account Director, Ishita. She quickly picked up on our likes and dislikes and has been happy to pivot with us as we evaluate impact from the campaign. **What do you dislike about Creator.co?** We have a very specific niche and brand which makes the volume of Creators we can work with smaller than originally expected. This is something we knew going in, but will likely readjust goals slightly after using the platform. **What problems is Creator.co solving and how is that benefiting you?** Creator solves the problem of reaching audiences beyond our own by tapping into lifestyle and tech influencers who have trusted relationships with their followers. This is beneficial for any growth stage company seeking to increase awareness. ### 16. Would Recommend! **Rating:** 4.5/5.0 stars **Reviewed by:** French T. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Creator.co?** I use it for two brands. One is the self serve plan and the other is more full service. I do well with both. The full service is obviously less work on my end and they do a nice job of finding good creators. **What do you dislike about Creator.co?** I'd like to see more creators over 40 who speak good english. Not that they aren't there, they just aren't necessarily opting into our lower budget collaborations. **What problems is Creator.co solving and how is that benefiting you?** We needed more UGC to keep our ads relevant and fresh. We also benefit from the social collaboration. ### 17. Influencer marketing made easy by Creator.co **Rating:** 4.5/5.0 stars **Reviewed by:** Saloni S. | Social Media Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2025 **What do you like best about Creator.co?** The tool is a great help for having influencer marketing done easily. Having access to a huge number of creators, and that too according to our needs. We can have the creators according to our niche and budget, and the representative goes to their extreme lengths to make the process easy. **What do you dislike about Creator.co?** The platform is great right now, and there's nothing to dislike. **What problems is Creator.co solving and how is that benefiting you?** The creator.co is solving our problem to find creators for our brand. We are taking the platform help to find creators who are into our niche and able to deliver a content which can be used for both organic and paid social media activity. ### 18. Perfect Solution for Marketers Looking to Build/Scale Influencer Programs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2024 **What do you like best about Creator.co?** Creator.Co has been instrumental in helping our brand team build and deepen our relationships with targeted creators. We continue to broaden our team of partners and love working with the Creator Co team - they feel like in-house team members! **What do you dislike about Creator.co?** Not much to add here - we've been really happy with our work together! **What problems is Creator.co solving and how is that benefiting you?** We have a smaller team, so leveraging the Creator.co platform allows us to scale and develop stronger relationships with our partners. They're always bringing new ideas to the table to help us continue to expand and grow! ### 19. A Solid Platform that Saves Us Time! **Rating:** 5.0/5.0 stars **Reviewed by:** Doug A. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2025 **What do you like best about Creator.co?** My favorite feature of Creator.co is the 'Collaborator Hub,' which allows us to clearly define and post our campaigns while influencers opt in organically—eliminating the need for constant outreach and recruitment. This has been a huge time saver for our small marketing team while still enabling us to discover high-quality content and quickly vet influencers for brand alignment. While we still use the search and recruit tools for broader reach, we've been extremely happy with the quality of UGC we've acquired through the Collaborator Hub alone. **What do you dislike about Creator.co?** When searching for influencers, we manually vet each account to ensure brand alignment. Since some filtered searches return hundreds or even thousands of results, and we often review them over multiple days, it would be incredibly helpful to have a feature that marks accounts we've already viewed. This would make it easier to pick up where we left off without rechecking the same profiles. **What problems is Creator.co solving and how is that benefiting you?** After evaluating a dozen influencer platforms, we chose Creator.co because their $495 self-serve option fit within our budget—something many others couldn't offer. Our primary goal was to significantly increase UGC collabs while drastically reducing recruiting time, and this platform has successfully delivered on both. ### 20. Maria, our account manager, was the best!! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2025 **What do you like best about Creator.co?** I've used all types of creator platforms over the last few years and can confidently say that Maria made our Creator.co experience worthwhile. My company is a startup and team members have very limited bandwidth, but Maria was attentive, organized, and kept us on track through our campaigns on the Trailblazer package. **What do you dislike about Creator.co?** Feedback is more creator platforms in general and the way the creator industry has changed. As a startup, we have limited budget... can't execute on scaled campaigns without the additional $$$. **What problems is Creator.co solving and how is that benefiting you?** Sourcing, onboarding, and paying creators. ### 21. Influencer Management Campaigns on Creator.co **Rating:** 5.0/5.0 stars **Reviewed by:** Alyssa C. | Associate Influencer Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 27, 2024 **What do you like best about Creator.co?** I have had an incredible experience with Creator.co. It has been nothing short of transformative for managing influencer campaigns across our client portfolio. The platform combines innovative technology with a seamless design, making it an essential tool for optimizing influencer management. One of Creator.co’s standout features is its ease of use. The platform’s navigation is simple and straightforward, allowing our team to dive into campaign details, track progress, and analyze performance metrics all in one place. The consolidated dashboard offers a comprehensive overview of campaigns, providing us with valuable insights instantly. The collaboration tools offered by Creator.co has allowed us to focus more on building meaningful partnerships and less on administrative tasks. From onboarding influencers and negotiating contracts to approving content and monitoring deliverables, every step is seamlessly integrated. The customer support from Creator.co deserves a special shoutout. The team’s quick response times and proactive problem-solving have made a significant impact, ensuring our campaigns run smoothly even when challenges arise. Their dedication to client success truly sets them apart in the industry. Overall, Creator.co has elevated the way we approach influencer marketing. **What do you dislike about Creator.co?** There are a few minor enhancements that could further improve Creator.co, but the team has assured us that they are actively working on fixing them. Some of these include implementing a most-recent message order in the inbox and adding an option to mark messages as 'unread' for easy follow-up in the future. **What problems is Creator.co solving and how is that benefiting you?** Creator.co has been a tremendous help in sourcing, recruiting, and managing influencer campaigns for our clients. ### 22. As a creator, I would warn all creators to stay away from this platform **Rating:** 0.0/5.0 stars **Reviewed by:** Mark M. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2024 **What do you like best about Creator.co?** Really, nothing. I've had a terrible experience as a creator using this platform, and while brands may love it, on the creator side, most campaigns offer no or very little money and ask for a lot of content in return. **What do you dislike about Creator.co?** As a creator, I should be paid for my content creation, platform reach and time, but more than half the campaigns I've seen on the platform don't offer any compensation, and if they do, it's very little for what seems to be a big ask. Wanting 10 pieces of content and offering $180 is truly disgusting, in my opinion, and that seems to be the case often. Many ask for a reel and stories and offer $25 - $75. It's been 3 years since I've checked it out, and I watched campaigns come and go. I'm always astounded at how little brands are offering and that Creator.co seems much more concerned about making money than paying the creators fairly. **What problems is Creator.co solving and how is that benefiting you?** It may be the case that brands want a place to find new creators, or creators with a small following, but even if that's the case, not paying people or offering $25 for a slew of content just doesn't sit right with me. ### 23. Creator Co Review **Rating:** 4.5/5.0 stars **Reviewed by:** Kyle M. | Key Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2025 **What do you like best about Creator.co?** Am happy working with the team at Creator Co as they are very accessible and easy to work with. They give frequent updates and documents and data are easily accessible. **What do you dislike about Creator.co?** In general we don't have any complaints or dislikes in relation to Creator.co. **What problems is Creator.co solving and how is that benefiting you?** Ability to provide targeted information about influencers so that our money goes a longer way in terms of hitting the right target market. ### 24. Professional and Helpful! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2025 **What do you like best about Creator.co?** Working with our account manager, Maria, at Creator.Co has made finding and building relationships with creators a dream! Creator worked with our tight budget to produce UGC and Influencer content that we've been able to run as ads, and their guidance through the process has been invaluable. **What do you dislike about Creator.co?** The online platform is a little confusing. I would have difficulty navigating it without the help of our account manager. **What problems is Creator.co solving and how is that benefiting you?** Creating content for a challenging product to capture. ### 25. Great platform with an even greater team behind it! **Rating:** 4.5/5.0 stars **Reviewed by:** Katie L. | Associate Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about Creator.co?** Creator.co makes influencer marketing and management much more streamlined. They have so many different features that really help find high quality influencers for brands to work with and the team is super knowledgeable and eager to help. The onboarding process was also amazing, they gave detailed instructions and presentations but also helped teach how influencer marketing works in general with tips and tricks. **What do you dislike about Creator.co?** Creator.co can be a bit pricy for brands with a smaller budget who just want to test out the world of influencer marketing. Since there is a management fee on top of campaign fees, it isn't always feasible for brands that are already paying an agency. **What problems is Creator.co solving and how is that benefiting you?** Creator.co provides an easier platform to find and build influencer relationships, which allows for greater partnership opportunities. ### 26. Creator.co - Simply amazing influencer marketing platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Maggie K. | Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about Creator.co?** The most helpful about Creator.co is how easy the platform is to use. The implementation process is smooth, and there are amazing representitives to help you every step of the way. The though and detail that went into the creation of this platform is like no other! **What do you dislike about Creator.co?** There is currently nothing that is deemed not useful for me in the Creator.co platform. Everything included is useful in every step of the influencer process. **What problems is Creator.co solving and how is that benefiting you?** Creator.co is helping us solve the problem when clients are looking for the right influencer marketing platform in their price range. They have helped us train on this platform for 7 modules, therefore helping us explain the benefits and helping solidify our recommendations to clients. ### 27. Solid social media solution for small/mid-sized brands **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2025 **What do you like best about Creator.co?** Once up to speed on your brand and your brand's voice / positioning, creator.co is an effective and efficient agency to handle ongoing social media and influencer content. **What do you dislike about Creator.co?** There has been a not-insignificant amount of turnover, resulting in the need to re-educate new people. **What problems is Creator.co solving and how is that benefiting you?** Creating engaging social media and influencer content without having to hire someone internally. ### 28. Wonderful Account Management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2025 **What do you like best about Creator.co?** Amazing account management & world class influencer integration. Creative campaign pitches surrounding our goals & success metrics was always top of mind. **What do you dislike about Creator.co?** No dislikes- one learning curve was the ramp up period when Creator.Co was onboarded. Recruiting influencers sometimes takes a bit longer on new campaigns. **What problems is Creator.co solving and how is that benefiting you?** Influencer account management and fast campaign launches. ### 29. 5 Star Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Eddie W. | Creative & Strategic Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2025 **What do you like best about Creator.co?** As a brand, we love how creator gives us the opportunity to collaborate with influencers on campaigns. **What do you dislike about Creator.co?** If there was a feature that allowed us to only see credible opt-ins, that would be great **What problems is Creator.co solving and how is that benefiting you?** Creator is solving the need for influencer content and collaborations for both small and large businesses ### 30. Connect with a variety of influencers to get your message out **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2025 **What do you like best about Creator.co?** Creator makes influencer campaigns simple and effective. Easy to use and reliable. **What do you dislike about Creator.co?** Influencer marketing isn't the right channel for every brand, product, or campaign. **What problems is Creator.co solving and how is that benefiting you?** Creator helps us manage, plan, and execute social media influencer campaigns. ### 31. Great Customer Service! **Rating:** 5.0/5.0 stars **Reviewed by:** Mae C. | Publisher Acquisition Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 17, 2024 **What do you like best about Creator.co?** The customer service at Creator Co is unmatched! Ishita is always really prepared for our calls and provides timely follow-ups. Their platform is also very easy to navigate and pull content from. **What do you dislike about Creator.co?** There is nothing I dislike about Creator.co! I think the quality of content that the creators are providing isn't exactly what I was expecting but this is due to our campaign not being a paid initiative. **What problems is Creator.co solving and how is that benefiting you?** Creator Co is helping us get access to influencers and test an affiliate model within the creator landscape. ### 32. Easy to use platform with lots of helpful features **Rating:** 4.5/5.0 stars **Reviewed by:** Gustavo M. | Sr. Partnership Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about Creator.co?** I really enjoy the different filters you can use to search for influencers (although even more would be even better.) And I particularly like their Deep Insights reports which gives you a great amount of info to back your decision to whether to partner with an influencer or not. **What do you dislike about Creator.co?** Once you have a list of discoverable influencers I wish the option to sort through that list were more functional, like different filters there. **What problems is Creator.co solving and how is that benefiting you?** It's making influencer discovery and communication easier, helping save time when running the influencer team for brands. ### 33. Best platform for influencer marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Priya K. | Social Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2025 **What do you like best about Creator.co?** Very easy to connect with good influencers. **What do you dislike about Creator.co?** Influencer confirmation took time but it's fine. **What problems is Creator.co solving and how is that benefiting you?** Connect with influencers which is perfect fr our brand is very difficult but creator.co made it easy. ### 34. Creator.Co is an Extension of Our Team! **Rating:** 5.0/5.0 stars **Reviewed by:** Rachel Q. | Senior Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Creator.co?** We have had the best expereince during a very busy product launch. Being able to rely on our Creator.Co project manager, Jenny Sutton, has been so helpful and stress-free. I have never worked with a third-party that is so proactive and prompt in their replies and actions. Jenny truly listens to what we expect and delivers each and every time. If you are a small business, or large business and do not want to spedn ours on your influencer marketing I would highly recommend Creator.Co as a solution. **What do you dislike about Creator.co?** I can't really think of any downside, besides maybe not being able to work directly with the influencers and building those one-on-one relationships with them like I have been used to in the past. The Creator.Co team is so responsive and on top of things that you really don't miss this piece too much. **What problems is Creator.co solving and how is that benefiting you?** We are a small team with many moving parts and we rely heavily on influencer marketing to help make our business a success. With Creator.co they find top-notch influcers and do all the footwork for us so it is one less thing we have to worry about during a very busy time for us. ### 35. Love working with CreatorCo! **Rating:** 5.0/5.0 stars **Reviewed by:** Eric T. | Product Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Creator.co?** The team at CreatorCo is amazing - they make working with creators so much easier and take out all of the hard management work. Content on demand! **What do you dislike about Creator.co?** Sometimes it's hit or miss with the creators, but I don't think that's the fault of creatorco. I also wonder sometimes if larger or higher quality creators prefer working directly with the brand vs being on a platform like creatorco, but I don't know that. **What problems is Creator.co solving and how is that benefiting you?** We would spend so much time finding, communicating with, and managing relationships with creators and it really was a time suck from other areas of the business we needed to work on. This lead to poor communication on our part, and often led to poor results from creators. CreatorCo allows us to have better communication and conversations with creators, so we get better content out! ### 36. Maximize Creator Impact with Less Work **Rating:** 5.0/5.0 stars **Reviewed by:** Abigail K. | Director of Brand Management - Bird, Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2024 **What do you like best about Creator.co?** Creator.co has been a lifesaver for our small team. It makes it really easy to connect with ambassadors and get great content. The metrics provided on the campaigns make it easy to communicate the vlaue of the tool to executives. I am in the platform every day but thanks to how well all the features are integrated, I feel like every moment spent in it is useful. **What do you dislike about Creator.co?** I do wish that there was an easier way to catalog all the content you recieve. That part is a bit challenging. **What problems is Creator.co solving and how is that benefiting you?** We have a very small team and ambassador and infleuncer marketing is often a full time job in and of itself. We don't have that luxury but Creator.co makes it easy to launch an ambassador program quickly. ### 37. Great Platform for Influencer Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Joanna C. | Client Business Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2024 **What do you like best about Creator.co?** The platform is straight forward and easy to use. The support team is great. The information and data available on potential influencers for collaboration is in-depth. The process stream is quite simple to follow. **What do you dislike about Creator.co?** There could be better reporting functionalities. Some of the potential influencers had trouble connecting their accounts to the platform. Not all of the functions work as well as they should. **What problems is Creator.co solving and how is that benefiting you?** It is helping us search for influencers on the various platforms. It is a great one-stop platform for all campaign related management, e.g. influencer communication, process management, ROI information. ### 38. Effective Influencer Agency! **Rating:** 5.0/5.0 stars **Reviewed by:** Mark P. | Creative Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Creator.co?** Creator.co functions as an effective extension of our team, they save us time and money in selecting and activating influencers, and creating a turn key on-brand program that continues to help us achieve our goals. **What do you dislike about Creator.co?** Nothing specific about Creator.co, but I would like to be able to scale our program faster with more creator activations, but that is probably more about the creator market than creator.co. **What problems is Creator.co solving and how is that benefiting you?** We save a lot of time using Creator.co as they manage our whole program, plus make sure the content that is created is activation ready for ads with all rights of use granted. I have managed these programs internally at many companies in the past, using popular software that aspires to be a hypr solution, but that did not produce the same results as Creator.co! ### 39. Creator.co Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2024 **What do you like best about Creator.co?** I love all the people I've been able to work with. Account Managers and Social Media Coordinators are all very responsive and easy to work with. I like how we are able to effectively work on strategy together and how easy it is to manage social media channels with the team. **What do you dislike about Creator.co?** I wasn't a huge fan of the creator dashboard. Might have been a way to make it a bit more organized for brands especially with a large number of campaigns. Was a lot of manually having to chase influencers for videos even after confirming details and sending over packages. In terms of content creation, although I completely understand the need for a 2 week review period in advance of a month, sometimes this makes it difficult for us to stay on top of trends as they pop up and we tend to miss the wave. **What problems is Creator.co solving and how is that benefiting you?** Creator.co does provide great graphic design/content strategy services and a good influencer database. For small brands with less capacity this is super helpful! ### 40. Great tool to source creators, not all creators are great **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Creator.co?** What's most helpful + some upsides about Creator.Co is the ability to see deep insights about creators you're interested in. Furthermore, having one platform where you can track all the creators you're working with is super helpful! It keeps everything organized. Client support is also really helpful, we always get a swift response from the Creator.Co team. **What do you dislike about Creator.co?** Sometimes the metrics don't seem too accurate; when you're working with a creator too, and you continue with the steps, you cannot really go backwards. Also, wallet top up fee can feel unnecessary at times. Some of the creators we have worked with end up seeming like they buy likes/comments as the engagement and analytics with a reel we've organized will drastically change when looking at the reel 2 weeks after posting vs. when first posting, meaning there's a bit of hesitancy when trusting new creators. **What problems is Creator.co solving and how is that benefiting you?** creator.co solves the following problems: - quick sourcing of new influencers - easily view creators' engagement rates, following counts, and niches - able to filter creators by age, niche, industry, country, etc which really helps with sourcing specific influencers ### 41. Onboarding Was a Great **Rating:** 5.0/5.0 stars **Reviewed by:** John T. | Associate Director client Sucess, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2024 **What do you like best about Creator.co?** They have a really wide range of influencers it seems **What do you dislike about Creator.co?** Some of the onboarding was basic and I felt it wasn't needed. **What problems is Creator.co solving and how is that benefiting you?** Scaling up influencer marketing ### 42. Incredible tool with great support on influencer campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Reagan A. | Affiliate and Influencer Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Creator.co?** The team is very communicative and easy to work with! We feel supported in our campaigns and are very happy with the content and results we are seeing. **What do you dislike about Creator.co?** We don't really have any complaints about the tool! **What problems is Creator.co solving and how is that benefiting you?** Creator.co is working both as a recruitment tool for us and a campaign management platform. This makes running campaigns much faster on our end. ### 43. User friendly and requires no skills! **Rating:** 4.0/5.0 stars **Reviewed by:** AD C. | Executive Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2024 **What do you like best about Creator.co?** The software interface is simple and my staffs can pick up easily without much effort. **What do you dislike about Creator.co?** Some of the influencers told us that they cannot activate their accounts. **What problems is Creator.co solving and how is that benefiting you?** We can set up our own influencer campaigns without paying tons of money to the marketing agencies. ### 44. Creator.Co is great! **Rating:** 5.0/5.0 stars **Reviewed by:** Chelsea T. | Affiliate and influencer specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Creator.co?** ease of implementation and customer service is always really great. they make it easy to navigate the portal and find solutions to questions i have. **What do you dislike about Creator.co?** the features can sometimes be overwhelming- **What problems is Creator.co solving and how is that benefiting you?** helps collab with other brands and process campaigns easily. ### 45. A quick and effective way to connect with potentai creators **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food Production | Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2024 **What do you like best about Creator.co?** How easy it is to create a campain brief **What do you dislike about Creator.co?** The creators that opt it aren't always suited to the brief. I always have difficulty finding the wallet section. **What problems is Creator.co solving and how is that benefiting you?** The speed of finding and onboarding creators ### 46. Love the campaign management features! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2024 **What do you like best about Creator.co?** Creating and hosting campaigns within creator.co for influencers to opt into has simplified the outreach process. I love how easy it is to add creators, and manage the relationships through the direct messaging. Customer support has been quick to respond. **What do you dislike about Creator.co?** The platform can be slow to load or crash unexpectedly. **What problems is Creator.co solving and how is that benefiting you?** Creator.co has simplified and automated the outreach and influencer management process for us. ### 47. Great platform for creator program **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about Creator.co?** It allows us to keep all the communications, tracking, payment, and content submissions in one place for a seamless process. **What do you dislike about Creator.co?** The only complaint I have is we have had at least one creator stop responding to us once they received the product. **What problems is Creator.co solving and how is that benefiting you?** It is solving the issue of the amount of time and resources typically needed for us to work with creators. This includes receiving and submitting invoices, writing and signing contracts, etc. ### 48. Teamwork makes the dream work! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Creator.co?** I love how easy it is to communicate with the team (especially Julia!), to share ideas and collaborate on ways to best engage creators for different campaigns, and talk about what's working/what's not working. It is easy to reach out and garner interest from creators to meet our needs! **What do you dislike about Creator.co?** Mostly just the time it takes to discover creators who match the type of content we want. **What problems is Creator.co solving and how is that benefiting you?** It is organizing our influencer collaborations and partnerships in one place and it's been a breeze not having to manually reach out to influencers and just hope they get back to us. CreatorCo makes it a more streamlined process. ### 49. An exciting, enjoyable, flexible, and efficient experience always with Creator.co! **Rating:** 4.5/5.0 stars **Reviewed by:** Melanie C. | Content Creator and Social Media Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2023 **What do you like best about Creator.co?** I love that Creator.co is a flexible, efficient, communicative, and more affordable way to create brand connections through influencer marketing. From the moment I reached out, the teams were responsive, welcoming, and communicative, and implementing Creator.co did not take long at all! I love how Creator.co customizes plans and influencer marketing to each company that they work with, and allows options to take almost any path of influencer marketing. The team members are incredibly kind and friendly as well as versed and skilled in marketing, public relations, and more. My account managers, Sinead and Ishita, are incredibly kind, approachable, and skilled and make working with Creator.co a joy. Creator.co has allowed my company to explore influencer marketing so quickly and efficiently while forming partnerships that can be super affordable and beneficial! **What do you dislike about Creator.co?** There is not much I dislike! Sometimes there are small lapses in communication or some processes take longer than preferred or expected. Other times, I feel my account managers are sometimes not assertive enough when influencers are not creating according to guidelines. Both of these things are extremely adaptable and not inherently negative, and due to so many things—from the team members working with so many clients and being busy to simply being kind people that value and respect creators! **What problems is Creator.co solving and how is that benefiting you?** Creator.co is solving the months we went without having a strong influencer presence in our brand. It is also solving the issue of influencer marketing being too expensive—the creators my account managers Ishita and Sinead discover are talented, flexible, and affordable, allowing us to work with so many more creators and form valuable partnerships. It is also helping us maintain and grow relationships with creators rather than just have one-time, transactional partnerships as we did in the past often. It is also allowing us to easily connect with large and coveted creators quickly and to secure partnerships that we weren't able to secure in the past! All of this benefits us by giving my company immense exposure, an increased positive reputation, clicks on our products, sales, and more. ### 50. Creator.co is a game-changer for influencer marketing! **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica C. | Principal and Creative Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2024 **What do you like best about Creator.co?** The content produced by the influencers has been outstanding, generating excellent traction and bringing in new customers. Within just one week of our campaign going live, we had hundreds of on-brand influencers ready to work with us. This level of efficiency and quality has surpassed our expectations. **What do you dislike about Creator.co?** Thank you, Creator.co, for your incredible support and for helping our brands shine! **What problems is Creator.co solving and how is that benefiting you?** Support as you are the extension of our Marketing team! - [View Creator.co pricing details and edition comparison](https://www.g2.com/products/creator-co/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+06%3A19%3A47+-0500&secure%5Bsession_id%5D=3a51409a-8d7a-4608-b1c2-988f5d3c7e78&secure%5Btoken%5D=729368580611d646c77f9e63f14ec4c0c40e70cbb6c5926271612e3b123d9839&format=llm_user) ## Creator.co Integrations - [Awin](https://www.g2.com/products/awin-com/reviews) - [CJ Affiliate Marketing Solution](https://www.g2.com/products/cj-affiliate-marketing-solution/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) - [Rakuten Advertising](https://www.g2.com/products/rakuten-advertising/reviews) ## Creator.co Features **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Social Commerce - E-Commerce Integration **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Creator.co Alternatives - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews) - [#paid](https://www.g2.com/products/paid-paid/reviews) - 4.7/5.0 (412 reviews) - [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) - 4.7/5.0 (502 reviews)