# Best Influencer Marketing Platforms - Page 3

## How Many Influencer Marketing Platforms Products Does G2 Track?

**Total Products under this Category:** 396

### Category Stats (Aug 2026)

- **Average Rating:** 4.58/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** CreatorDB (+5.56%) - Among all products in this category, CreatorDB recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Influencer Marketing Platforms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 19,500+ Authentic Reviews
- 396+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Influencer Marketing Platforms
 ![G2 Grid® for Influencer Marketing Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/influencer-marketing-platforms/grids.png?focus%5B%5D=19813&focus%5B%5D=101035&focus%5B%5D=21056&focus%5B%5D=130113&focus%5B%5D=28276&focus%5B%5D=61006&focus%5B%5D=2814&focus%5B%5D=97128)

Highlighted products: impact.com, Sprout Social Influencer Marketing, Later Influence, Insense, Influential powered by Captiv8, PartnerStack, Meltwater, and HypeAuditor.

Underlying data: [Grid® JSON](https://www.g2.com/categories/influencer-marketing-platforms/grids.json?focus%5B%5D=impact-com&focus%5B%5D=sprout-social-influencer-marketing&focus%5B%5D=later-influence&focus%5B%5D=insense&focus%5B%5D=influential-powered-by-captiv8&focus%5B%5D=partnerstack&focus%5B%5D=meltwater&focus%5B%5D=hypeauditor)

**Sponsored**

### Tabs

Tabs is the AI-native revenue automation platform built for modern finance teams.Tabs pulls data directly from the signed PDF to automate workflows including billing, collections, payments, revenue recognition, and reporting all in one place. Tabs integrates with your tech stack - including CRMs like Salesforce and HubSpot, ERPs like NetSuite, Quickbooks, and Rillet, and more - to automatically sync all data across your systems, ensuring consistency with your contract as the source of truth. Hundreds of businesses - including Statsig, Cursor, and Anrok - have been able to scale and supercharge their finance teams, closing books 5x faster, reducing DSO by 50% and scaling revenue without scaling headcount.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=681&secure%5Bchosen_at%5D=2026-08-03T20%3A31%3A24Z&secure%5Bdisplayable_resource_id%5D=90&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=1404547&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1404547&secure%5Bresource_id%5D=681&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Finfluencer-marketing-platforms%3Fpage%3D3%26selected_view%3Dgrid&secure%5Btoken%5D=ac94784763ce8a765ddc09e2885d9b36684ac9c833bed73078c5762e26ddeaac&secure%5Burl%5D=https%3A%2F%2Fwww.tabs.com%2Fdemo-pm-nb-billing%3Futm_source%3DG2%26utm_medium%3DDirectories%26utm_campaign%3DG2_Directories&secure%5Burl_type%5D=custom_url)

### [SARAL](https://www.g2.com/products/saral/reviews)

SARAL is a simple and user-friendly Influencer Marketing Operating System designed with emerging DTC brands in mind. We know managing influencer programs can feel overwhelming, juggling spreadsheets, tracking metrics manually, and trying to build relationships that actually deliver results. That’s why SARAL exists: to make influencer marketing simpler and more impactful. Here’s how SARAL works in just a few steps: 1. Find influencers: Quickly discover creators anywhere in the world. SARAL provides detailed metrics, audience insights, and contact info to help you connect with the right influencers for your brand. 2. Streamline outreach: Send personalised outreach campaigns at scale, saving time while ensuring authentic communication. 3. Build relationships: Develop long-term relationships with influencers, moving beyond one-off collaborations to create meaningful partnerships. 4. Track sales: Provide affiliate links and monitors performance, so you can see exactly how each influencer contributes. 5. Track UGC: Leverage SARAL’s social listening tools to automatically monitor user-generated content, ensuring you never miss valuable mentions or opportunities to engage. On top of simplifying influencer management, SARAL also supports your strategy with unmatched support. Our team is here to guide you in structuring your program for maximum impact, ensuring every step aligns with your goals. SARAL eliminates the need for tedious manual processes, giving you hours back each week to focus on growing your brand. Instead of wasting time on tasks that don’t move the needle, you’ll be able to prioritise strategy, creativity, and profitability. If you’re ready to leave spreadsheets behind and take your influencer marketing to the next level, let’s chat. Book a meeting with our team to see if SARAL is the right fit for your needs.

**Average Rating:** 4.8/5.0

**Total Reviews:** 56

#### How Do G2 Users Rate SARAL?

- **Social Commerce:** 7.2/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 5.0/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 8.0/10 (Category avg: 8.2/10)

#### Who Is the Company Behind SARAL?

- **Seller:** [Saral](https://www.g2.com/sellers/saral)
- **Year Founded:** 2022
- **HQ Location:** Mumbai, Maharashtra
- **Twitter:** @getsaral  
785 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e50084029edffc885e680ba30da09f23f135839878d7df80e0b7ea8c6e887899&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgetsaral%2F&secure%5Burl_type%5D=linkedin_company_website)  
41 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Health, Wellness and Fitness, Food & Beverages
- **Company Size:** 89% Small, 11% Medium

#### What Do G2 Reviewers Say About SARAL?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **excellent customer support** of SARAL, highlighting timely assistance and user-friendly onboarding.
- Users find SARAL to be extremely **easy to use** , facilitating smooth communication and efficient integrations.
- Users love the **all-in-one influencer management** capabilities of SARAL, simplifying outreach and enhancing campaign effectiveness.
- Users find SARAL's **extremely helpful support** invaluable, assisting them effectively throughout onboarding and platform use.
- Users appreciate the **time-saving capabilities** of Saral, streamlining influencer management and enhancing productivity.

##### Cons

- Users report **technical issues** with SARAL, including bugs and difficulties in training the AI SIA feature.
- Users feel the absence of a **campaign overview page** hinders easy access to product briefs for influencers.
- Users find SARAL **expensive** compared to competitor brands offering similar services, impacting overall value perception.
- Users find the **initial complexity** of SARAL challenging, making it hard to utilize effectively.
- Users note a **learning curve** when migrating from other platforms, but support is readily available to assist.

#### What Are Recent G2 Reviews of SARAL?

**["Easy to Use and the Best Tool for Finding New Creators"](https://www.g2.com/survey_responses/saral-review-12762088)**

**Rating:** 5.0/5.0 stars

_— Tamsin E._

[Read full review](https://www.g2.com/survey_responses/saral-review-12762088)

**["The ONE platform that streamlined our entire influencer marketing workflow!"](https://www.g2.com/survey_responses/saral-review-12876754)**

**Rating:** 5.0/5.0 stars

_— elyza F._

[Read full review](https://www.g2.com/survey_responses/saral-review-12876754)

### [LTK](https://www.g2.com/products/ltk/reviews)

LTK is the community where Creators run their businesses and personally share their content with 40M avid monthly shoppers, who can scale brand awareness and sales faster. LTK pioneered an industry over 13 years ago. Founded by a Creator to help brands and lifestyle Creators monetize the digital space - resulting in nearly 1,100 LTK millionaires across brands and Creators. Today, LTK is a global community of more than 800 team members, top-tier Creators, 8,000 retailers, and 1 million brands across more than 165 countries.

**Average Rating:** 4.0/5.0

**Total Reviews:** 93

#### How Do G2 Users Rate LTK?

- **Social Commerce:** 7.3/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 5.8/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 6.8/10 (Category avg: 8.2/10)

#### Who Is the Company Behind LTK?

- **Seller:** [LTK](https://www.g2.com/sellers/ltk)
- **Year Founded:** 2011
- **HQ Location:** Dallas, TX
- **Twitter:** @shopLTK  
2,625 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c0a8aa3b42adec0287501086aeef496c69addbf16bc60d1ad6b11abc6dc625fc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fshopltk&secure%5Burl_type%5D=linkedin_company_website)  
937 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner
- **Top Industries:** Apparel & Fashion, Retail
- **Company Size:** 49% Small, 29% Medium

#### What Do G2 Reviewers Say About LTK?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **effective influencer matching** that aligns perfectly with their brand and campaign requirements.

##### Cons

- Users feel there is **insufficient information** regarding past influencer performance, limiting insights for future marketing strategies.
- Users express frustration over **limited data** regarding past influencer performance, hindering their ability to analyze effectiveness.

#### What Are Recent G2 Reviews of LTK?

**["LTK provides a good sub-affiliate Influencer Platform"](https://www.g2.com/survey_responses/ltk-review-7298524)**

**Rating:** 4.0/5.0 stars

_— Verified User in Cosmetics_

[Read full review](https://www.g2.com/survey_responses/ltk-review-7298524)

**["Strong platform for influencer marketing"](https://www.g2.com/survey_responses/ltk-review-7294599)**

**Rating:** 5.0/5.0 stars

_— Verified User in Apparel & Fashion_

[Read full review](https://www.g2.com/survey_responses/ltk-review-7294599)

#### What Are G2 Users Discussing About LTK?

- [What is your primary use case for LTK, and how has it supported your influencer marketing efforts?](https://www.g2.com/discussions/what-is-your-primary-use-case-for-ltk-and-how-has-it-supported-your-influencer-marketing-efforts)

### [SKEEPERS Influencer Marketing](https://www.g2.com/products/skeepers-influencer-marketing/reviews)

Skeepers connects brands and consumers through authentic experiences with our fully integrated one-stop-shop suite of UGC solutions. With Skeepers, brands authentically nurture consumer relationships, amplify reach, boost engagement, drive sales, and improve consumer retention. Our solutions make it easy to create, collect, manage, and activate UGC, effectively and at scale. Build trust among prospective customers with authentic content and keep your campaigns fresh with next generation Influencer Marketing. Our community of 100,000+ nano and micro influencers generate original, authentic content about brands and products to drive conversion and boost campaign performance. Utilize Influencer posts and Gifted Reviews to allow your prospective customers to explore what you offer, engage with your content, and ultimately, influence purchase decisions.

**Average Rating:** 4.4/5.0

**Total Reviews:** 78

#### How Do G2 Users Rate SKEEPERS Influencer Marketing?

- **Social Commerce:** 8.3/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 8.9/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 7.5/10 (Category avg: 8.2/10)

#### Who Is the Company Behind SKEEPERS Influencer Marketing?

- **Seller:** [Skeepers](https://www.g2.com/sellers/skeepers)
- **Year Founded:** 2012
- **HQ Location:** Marseille, FR
- **Twitter:** @Skeepersgroup  
201 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=207a550f98318247b16a3ef0c71442b71a6d2d4d984e664418e1890f663237e4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fskeepers%2F&secure%5Burl_type%5D=linkedin_company_website)  
400 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Community Manager
- **Top Industries:** Cosmetics, Food & Beverages
- **Company Size:** 57% Small, 26% Medium

#### What Are Recent G2 Reviews of SKEEPERS Influencer Marketing?

**["Great site. Great products."](https://www.g2.com/survey_responses/skeepers-influencer-marketing-review-5082675)**

**Rating:** 5.0/5.0 stars

_— Charey J._

[Read full review](https://www.g2.com/survey_responses/skeepers-influencer-marketing-review-5082675)

**["Octoly is the perfect platform for Influencers!"](https://www.g2.com/survey_responses/skeepers-influencer-marketing-review-5338504)**

**Rating:** 5.0/5.0 stars

_— Erica B._

[Read full review](https://www.g2.com/survey_responses/skeepers-influencer-marketing-review-5338504)

#### What Are G2 Users Discussing About SKEEPERS Influencer Marketing?

- [How has SKEEPERS Influencer Marketing helped your brand, and what challenges have you faced?](https://www.g2.com/discussions/how-has-skeepers-influencer-marketing-helped-your-brand-and-what-challenges-have-you-faced)
- [What is SKEEPERS Influencer Marketing used for?](https://www.g2.com/discussions/what-is-skeepers-influencer-marketing-used-for)

### [Tiger Finder](https://www.g2.com/pt/products/tiger-finder/reviews)

Tiger Finder é uma plataforma de descoberta de influenciadores do TikTok impulsionada por IA que ajuda as equipes de marketing a encontrar os criadores certos 10 vezes mais rápido do que os fluxos de trabalho de pesquisa tradicionais. Em vez de passar horas clicando em filtros e exportando centenas de perfis, você descreve o criador que precisa em linguagem simples. Algo como "criadores de beleza na França com alto engajamento". A IA do Tiger Finder entrega correspondências precisas em segundos, com base no conteúdo visual real em vez de apenas biografias e hashtags. A plataforma examina um banco de dados de mais de 5 milhões de criadores do TikTok usando análise semântica treinada em 16 anos de dados de mídia social da YouScan, a premiada plataforma de escuta social confiada por Samsung, Coca-Cola, McDonald's e Vodafone. O que você pode fazer com o Tiger Finder: - Pesquisar influenciadores do TikTok usando linguagem natural ou filtros avançados. - Obter resultados correspondidos por IA com base na análise de conteúdo visual, dados de audiência e sinais de engajamento. - Filtrar por criadores que têm detalhes de contato públicos para que você possa entrar em contato no mesmo dia. - Salvar influenciadores em listas organizadas para diferentes campanhas, marcas ou mercados. - Comparar criadores e construir listas curtas em menos de um minuto. Desenvolvido para: Agências de marketing que gerenciam campanhas de influenciadores para vários clientes. Equipes de marca que buscam parcerias com criadores baseadas em dados sem fluxos de trabalho complexos. O Tiger Finder é gratuito para começar. Não é necessário cartão de crédito.

**Average Rating:** 4.9/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate Tiger Finder?

- **the product tem sido um bom parceiro comercial?:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Tiger Finder?

- **Vendedor:** [YouScan](https://www.g2.com/pt/sellers/youscan)
- **Website da Empresa:** www.youscan.io
- **Ano de Fundação:** 2010
- **Localização da Sede:** Kyiv, Kyiv City
- **Twitter:** @YouScan\_io  
441 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a0672b1309b31065f60c6ef8b85793c01d831a362043c9070d90ee72c0e3828e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F525639%2F&secure%5Burl_type%5D=linkedin_company_website)  
96 funcionários no LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 25% Medium

#### What Are Recent G2 Reviews of Tiger Finder?

**["Ferramenta de pesquisa de influenciadores que economiza seu tempo"](https://www.g2.com/pt/survey_responses/tiger-finder-review-13181963)**

**Rating:** 4.5/5.0 stars

_— Alex O._

[Read full review](https://www.g2.com/pt/survey_responses/tiger-finder-review-13181963)

**["Tiger Finder encontra os criadores certos em segundos"](https://www.g2.com/pt/survey_responses/tiger-finder-review-13158602)**

**Rating:** 4.5/5.0 stars

_— Solomia H._

[Read full review](https://www.g2.com/pt/survey_responses/tiger-finder-review-13158602)

### [Influencer Hero](https://www.g2.com/products/influencer-hero/reviews)

Influencer Hero is an all-in-one influencer marketing platform designed to assist brands in managing their influencer marketing campaigns from inception to completion. This comprehensive software solution encompasses a wide range of functionalities, including influencer search, outreach, customer relationship management (CRM), affiliate marketing, user-generated content (UGC) capture, product gifting, and detailed reporting. By streamlining these processes, Influencer Hero enables brands to effectively leverage influencer partnerships to drive return on investment (ROI). Targeted primarily at marketing teams and brand managers, Influencer Hero caters to businesses of various sizes looking to enhance their marketing strategies through influencer collaborations. The platform is particularly beneficial for brands seeking to expand their reach, engage with new audiences, and foster authentic connections with consumers. With the rise of social media and the increasing importance of influencer marketing, this solution provides the tools necessary for brands to navigate the complexities of influencer relationships and maximize their marketing efforts. The platform's key features include an extensive influencer database that allows users to search for and identify potential influencers based on specific criteria such as niche, audience demographics, and engagement metrics. This targeted approach ensures that brands can find the right influencers who align with their values and marketing goals. Additionally, the outreach and CRM functionalities facilitate seamless communication and relationship management, enabling brands to build and maintain strong partnerships with influencers over time. Influencer Hero also offers capabilities for affiliate marketing and UGC capture, allowing brands to incentivize influencers to promote their products while simultaneously gathering valuable content created by users. This dual approach not only enhances brand visibility but also fosters community engagement and authenticity, as consumers are more likely to trust recommendations from real users. The product gifting feature further supports influencer collaborations by enabling brands to send products directly to influencers, encouraging organic promotion and authentic reviews. Finally, the platform's robust reporting tools provide brands with insights into campaign performance, allowing for data-driven decision-making and optimization of future marketing strategies. By offering a comprehensive suite of tools designed to simplify the influencer marketing process, Influencer Hero empowers brands to effectively harness the power of influencers, ultimately driving ROI and achieving marketing success.

**Average Rating:** 4.8/5.0

**Total Reviews:** 31

#### How Do G2 Users Rate Influencer Hero?

- **Social Commerce:** 9.3/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 8.8/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 9.3/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Influencer Hero?

- **Seller:** [Influencer Hero](https://www.g2.com/sellers/influencer-hero)
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a9b8b663b51a588c02901b81178a405a44510407dcde470f94f30ab56a2c31c0&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finfluencer-hero&secure%5Burl_type%5D=linkedin_company_website)  
30 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail
- **Company Size:** 84% Small, 10% Medium

#### What Do G2 Reviewers Say About Influencer Hero?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **centralized campaign management** of Influencer Hero, which simplifies outreach and tracking seamlessly.
- Users appreciate the **user-friendly interface** of Influencer Hero, simplifying campaign management and influencer outreach.
- Users value the **intuitive influencer management** features of Influencer Hero, enhancing efficiency in marketing campaigns and outreach.
- Users find the **initial setup easy** , enabling quick campaign launches and efficient influencer management.
- Users commend Influencer Hero for its **time-saving automation** , simplifying influencer marketing and enhancing overall campaign management.

##### Cons

- Users face **technical issues** like rare bugs and frequent email reconnections, though support resolves them quickly.
- Users find it **difficult to onboard individual creators** without launching separate campaigns, complicating the campaign management process.
- Users find the **overwhelming complexity** of Influencer Hero challenging, especially without a detailed onboarding guide.
- Users report **connection issues** that disrupt functionality, like frequent email account reconnections without notifications.
- Users experience **messaging issues** like slow reporting and follow-ups sent in new threads, complicating communication.

#### What Are Recent G2 Reviews of Influencer Hero?

**["A Time-Saving Gem for Influencer Marketing"](https://www.g2.com/survey_responses/influencer-hero-review-12628158)**

**Rating:** 5.0/5.0 stars

_— Cody A._

[Read full review](https://www.g2.com/survey_responses/influencer-hero-review-12628158)

**["Streamlines Influencer Search, Needs Better Automation"](https://www.g2.com/survey_responses/influencer-hero-review-13104662)**

**Rating:** 5.0/5.0 stars

_— Verified User_

[Read full review](https://www.g2.com/survey_responses/influencer-hero-review-13104662)

### [Popular Pays](https://www.g2.com/products/popular-pays/reviews)

Popular Pays is your ultimate collaboration gateway and all-in-one platform for influencer marketing and visual content creation, designed for brands of all sizes. With direct access to thousands of vetted, responsive creators across industries, we streamline your entire creator marketing lifecycle - from discovery to campaign launch and beyond. Our intuitive platform and AI-powered tools make collaboration easy and intuitive, enabling you to scale your content creation efforts and launch impactful marketing campaigns without juggling multiple touchpoints. Popular Pays’ dedicated team handles everything from creator vetting and contract management to campaign oversight, ensuring quality content delivery on time, every time. Popular Pays empowers you to optimize campaigns, demonstrate tangible results, and drive significant business impact. Experience the power of seamless creator collaboration that not only aligns with your brand values and audience but also delivers strong ROI. Popular Pays is an official partner of Meta, TikTok, Amazon, and Pinterest, and works with brands such as Kellogg, Kraft, Delta, and Lyft.

**Average Rating:** 4.4/5.0

**Total Reviews:** 266

#### How Do G2 Users Rate Popular Pays?

- **Social Commerce:** 8.3/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 8.2/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 8.5/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Popular Pays?

- **Seller:** [Popular Pays](https://www.g2.com/sellers/popular-pays)
- **Company Website:** popularpays.com
- **Year Founded:** 2013
- **HQ Location:** Chicago, Illinois
- **Twitter:** @popularpays  
1,553 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a243d165e3b63708af6f069021fc6ccf75b01cc3b1752824d7ff2be8c8680326&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3142185%2F&secure%5Burl_type%5D=linkedin_company_website)  
23 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Social Media Manager
- **Top Industries:** Marketing and Advertising, Consumer Goods
- **Company Size:** 40% Medium, 38% Small

#### What Do G2 Reviewers Say About Popular Pays?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Popular Pays to be **intuitive and easy to use** , enhancing their overall experience and satisfaction.
- Users laud the **helpful staff** at Popular Pays, consistently providing exceptional and timely support throughout their experience.
- Users appreciate the **exceptional customer support** of Popular Pays, enhancing their experience with onboarding and ease of use.
- Users find Popular Pays to be **extremely intuitive and easy to use** , simplifying the campaign creation process significantly.
- Users appreciate the **exceptional communication** from Popular Pays, highlighting responsiveness and support throughout their experience.

##### Cons

- Users encounter **creator issues** with inactive profiles, poor vetting, and communication difficulties, impacting campaign effectiveness.
- Users struggle with **inefficient vetting** processes, leading to complications and poor returns on investment from creators.
- Users experience **limited collaboration options** with Popular Pays, hindering effective communication and influencer connections across platforms.
- Users report **technical issues** with bugs, search limitations, and a clunky review process affecting their experience.
- Users face **brand challenges** with improperly vetted creators, leading to concerns over fake followers and return on investment.

#### What Are Recent G2 Reviews of Popular Pays?

**["Hands-on support and Intuitive Dashboard"](https://www.g2.com/survey_responses/popular-pays-review-10568513)**

**Rating:** 4.0/5.0 stars

_— Alexa C._

[Read full review](https://www.g2.com/survey_responses/popular-pays-review-10568513)

**["Great experience"](https://www.g2.com/survey_responses/popular-pays-review-11527938)**

**Rating:** 5.0/5.0 stars

_— Verified User in E-Learning_

[Read full review](https://www.g2.com/survey_responses/popular-pays-review-11527938)

#### What Are G2 Users Discussing About Popular Pays?

- [What is Popular Pays used for?](https://www.g2.com/discussions/what-is-popular-pays-used-for)

### [Traackr](https://www.g2.com/products/traackr/reviews)

Traackr is the all-in-one influencer marketing platform that helps organizations build performance-driven programs on a global scale. The platform enables marketers to optimize spend, unify data, streamline processes, standardize measurement, and ensure compliance. We are honored to power the most advanced influencer marketing programs in the world for brands including L'Oréal, Tiffany & Co, Pandora, Diageo and Samsung. Our company was born global and thrives on enabling effective coordination across 70 countries and 26 languages. You can find us in San Francisco, New York, Boston, London, Paris, and Singapore. Visit www.traackr.com to learn more.

**Average Rating:** 4.3/5.0

**Total Reviews:** 373

#### How Do G2 Users Rate Traackr?

- **Social Commerce:** 6.6/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 7.0/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 6.7/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Traackr?

- **Seller:** [Traackr](https://www.g2.com/sellers/traackr)
- **Company Website:** www.traackr.com
- **Year Founded:** 2009
- **HQ Location:** San Francisco, CA
- **Twitter:** @traackr  
7,380 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=90e75bc9b1a36ceebd40aacea58bc0a99eff1611b9f6ece88cc0a3244410b48e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F510601%2F&secure%5Burl_type%5D=linkedin_company_website)  
112 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising, Cosmetics
- **Company Size:** 39% Small, 35% Large

#### What Do G2 Reviewers Say About Traackr?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Traackr to be **incredibly easy to use** , streamlining influencer tracking and campaign management effectively.
- Users appreciate the **comprehensive campaign management** capabilities of Traackr, enhancing influencer strategy and decision-making.
- Users appreciate the **efficiency in managing influencer campaigns** with Traackr, enhancing collaboration and performance tracking.
- Users commend the **responsive customer support** of Traackr, enhancing their overall experience and satisfaction.
- Users value the **ease of influencer vetting and discovery** with Traackr, simplifying marketing campaign effectiveness.

##### Cons

- Users experience **slow loading** times, leading to frustration, especially when trying to quickly access results.
- Users experience **technical issues** with slow loading times, inaccurate measurements, and non-functional reporting tools.
- Users find the **analytics and measurement tools inaccurate** , causing frustration in assessing campaign success and influencer insights.
- Users find the **complexity** of Traackr challenging, often leading to confusion and tedious manual checks for campaigns.
- Users experience **limited data** insights with Traackr, affecting the accuracy of campaign performance assessments.

#### What Are Recent G2 Reviews of Traackr?

**["Powerful Campaign Insights, But Pricing and Data Accuracy Need Improvement"](https://www.g2.com/survey_responses/traackr-review-11831131)**

**Rating:** 4.5/5.0 stars

_— Ifeoma E._

[Read full review](https://www.g2.com/survey_responses/traackr-review-11831131)

**["A practical tool, at the service of business, and a team that listens"](https://www.g2.com/survey_responses/traackr-review-10870059)**

**Rating:** 4.5/5.0 stars

_— Carolane C._

[Read full review](https://www.g2.com/survey_responses/traackr-review-10870059)

#### What Are G2 Users Discussing About Traackr?

- [What is Traackr used for?](https://www.g2.com/discussions/what-is-traackr-used-for)
- [What does Traackr do?](https://www.g2.com/discussions/what-does-traackr-do) - 1 comment
- [How do you track influencers?](https://www.g2.com/discussions/how-do-you-track-influencers)
- [What is grin influencer marketing?](https://www.g2.com/discussions/what-is-grin-influencer-marketing)
- [How much does traackr cost?](https://www.g2.com/discussions/how-much-does-traackr-cost)

### [Swavy](https://www.g2.com/products/swavy/reviews)

Swavy is an AI-powered platform that fully automates influencer marketing, creator discovery, outreach, negotiation, contracts, and performance tracking, all managed end-to-end by AI agents, built for brands and agencies in the GCC and globally. Swavy offers two ways to work: 1. Managed Agency Service: Done-for-you influencer campaign execution with a dedicated team. Performance-based pricing means brands pay on results, not retainers. Zero upfront financial risk. 2. Self-Serve Platform: Starting at $30/month, brands run their own campaigns powered by Swavy's AI agents. From creator discovery to payments, everything happens in one centralized platform. It supports Instagram, TikTok, YouTube, and Snapchat, and is the only influencer marketing platform with native Arabic language campaign support.

**Average Rating:** 5.0/5.0

**Total Reviews:** 20

#### How Do G2 Users Rate Swavy?

- **Influencer Compensation:** 10.0/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Swavy?

- **Seller:** [Swavy Marketing](https://www.g2.com/sellers/swavy-marketing)
- **Year Founded:** 2022
- **HQ Location:** Dubai, AE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f1271fc7ac5697eef2a58a54014fc4c2dc5005a71401b532e1c99ac5260a6420&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fswavyapp%2F&secure%5Burl_type%5D=linkedin_company_website)  
18 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 65% Small, 35% Medium

#### What Are Recent G2 Reviews of Swavy?

**["All-in-one platform that simplified our influencer outreach"](https://www.g2.com/survey_responses/swavy-review-12853994)**

**Rating:** 5.0/5.0 stars

_— Anthony A._

[Read full review](https://www.g2.com/survey_responses/swavy-review-12853994)

**["Streamlined Influencer Campaigns with AI-Powered Creator Matching"](https://www.g2.com/survey_responses/swavy-review-12993407)**

**Rating:** 4.0/5.0 stars

_— marguerite g._

[Read full review](https://www.g2.com/survey_responses/swavy-review-12993407)

### [Storyclash by Kolsquare](https://www.g2.com/pt/products/storyclash-by-kolsquare/reviews)

A Storyclash foi adquirida pela Kolsquare, a principal tecnologia de marketing de influenciadores da Europa e uma B Corp certificada. A Storyclash é a Plataforma de Marketing de Influenciadores que utiliza uma tecnologia de conteúdo única, alimentada por IA, para ajudar marcas e agências a expandirem seus programas de criadores. Descubra criadores autênticos, meça o impacto de suas campanhas e gerencie todos os seus dados em um só lugar. Empresas DTC de rápido crescimento como Wild, KoRo ou Athletic Greens, bem como grandes empresas estabelecidas como Vodafone, Lululemon ou Kaufland usam a Storyclash para obter mais de seu marketing de influenciadores.

**Average Rating:** 4.4/5.0

**Total Reviews:** 102

#### How Do G2 Users Rate Storyclash by Kolsquare?

- **Comércio Social:** 4.8/10 (Category avg: 7.8/10)
- **the product tem sido um bom parceiro comercial?:** 9.3/10 (Category avg: 9.1/10)
- **Lista de Permissões de Influenciadores:** 6.2/10 (Category avg: 8.0/10)
- **Remuneração de influenciadores:** 5.8/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Storyclash by Kolsquare?

- **Vendedor:** [Storyclash](https://www.g2.com/pt/sellers/storyclash)
- **Ano de Fundação:** 2014
- **Localização da Sede:** Linz, Upper Austria, Austria
- **Twitter:** @Storyclash  
483 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=12fe518ccd9623c075f25e91242b34f9a67b1b15b67e69638f1a3d3fa2703c2d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10970775&secure%5Burl_type%5D=linkedin_company_website)  
41 funcionários no LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing e Publicidade, Bens de Consumo
- **Company Size:** 74% Small, 24% Medium

#### What Do G2 Reviewers Say About Storyclash by Kolsquare?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários adoram a **UX/UI intuitiva** do Storyclash, tornando a navegação e o fluxo de trabalho impressionantemente suaves e eficientes.
- Os usuários adoram o **design intuitivo** do Storyclash, elogiando sua navegação sem esforço e a acessibilidade de informações úteis.
- Os usuários valorizam os recursos de **gestão eficiente de campanhas** do Storyclash, melhorando seu fluxo de trabalho e simplificando a colaboração com influenciadores.
- Os usuários acham o **suporte de IA e o rastreamento de campanhas** do Storyclash extremamente úteis para gerenciar seus esforços de marketing.
- Os usuários apreciam a **interface intuitiva** do Storyclash, permitindo uma navegação sem esforço e uma descoberta de conteúdo simplificada.

##### Cons

- Os usuários acham que a **imprecisão das métricas** no Storyclash afeta negativamente a confiabilidade dos relatórios e a experiência geral.
- Os usuários acham a **piscina limitada de criadores** do Storyclash frustrante, impactando sua capacidade de descobrir talentos diversos de forma eficaz.
- Os usuários acham que **problemas de visibilidade de conteúdo e confiabilidade de relatórios** prejudicam a eficácia geral do Storyclash.
- Os usuários acham a **disponibilidade dos criadores limitada** , muitas vezes precisando verificar manualmente a adequação da marca e a qualidade para criadores menores.
- Os usuários relatam problemas de **imprecisão de dados** com o Storyclash, afetando a confiabilidade das estatísticas e do rastreamento de postagens.

#### What Are Recent G2 Reviews of Storyclash by Kolsquare?

**["Ferramenta de pesquisa de influenciadores forte com suporte de primeira – UX e mensagens ainda com espaço para melhorias"](https://www.g2.com/pt/survey_responses/storyclash-by-kolsquare-review-12112535)**

**Rating:** 4.0/5.0 stars

_— Jenny A._

[Read full review](https://www.g2.com/pt/survey_responses/storyclash-by-kolsquare-review-12112535)

**["O iPhone dos Softwares de Marketing de Influenciadores"](https://www.g2.com/pt/survey_responses/storyclash-by-kolsquare-review-11876174)**

**Rating:** 5.0/5.0 stars

_— Ina K._

[Read full review](https://www.g2.com/pt/survey_responses/storyclash-by-kolsquare-review-11876174)

### [NeoReach](https://www.g2.com/products/neoreach/reviews)

NeoReach is a tech-enabled influencer marketing agency and software solution who manages world-class influencer campaigns for leading brands and global Fortune 500s. They offer the best-in-class influencer search, management, and tracking with enterprise-grade analytics that make it easy to build influencer relationships and create effective campaigns at scale. NeoReach’s end-to-end influencer marketing platform includes creator discovery, creator transactions, campaign management, analytics and reporting, and creator payments. Additionally, NeoReach’s API allows users to filter through datasets in their database in order to pull exact parameters for their campaign. Their API’s features include sponsorship pricing data, audience matching, the ability to track fast-growing influencers, competitor spend analysis, historical price & ROI data, fraud detection, and more.

**Average Rating:** 4.5/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate NeoReach?

- **Social Commerce:** 10.0/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 8.3/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 8.3/10 (Category avg: 8.2/10)

#### Who Is the Company Behind NeoReach?

- **Seller:** [NeoReach](https://www.g2.com/sellers/neoreach)
- **Year Founded:** 2014
- **HQ Location:** San Francisco, California
- **Twitter:** @NeoReach  
2,723 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a4181ce811230faf74c980991d52af877532d2edccea960688c83cf65b78d30d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3757484%2F&secure%5Burl_type%5D=linkedin_company_website)  
44 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 64% Small, 27% Medium

#### What Are Recent G2 Reviews of NeoReach?

**["Amazing Experience"](https://www.g2.com/survey_responses/neoreach-review-9865327)**

**Rating:** 4.5/5.0 stars

_— Tulsi R._

[Read full review](https://www.g2.com/survey_responses/neoreach-review-9865327)

**["Reliable Platform for Influencer Marketing and Paid Media"](https://www.g2.com/survey_responses/neoreach-review-9870482)**

**Rating:** 4.5/5.0 stars

_— Ryan C._

[Read full review](https://www.g2.com/survey_responses/neoreach-review-9870482)

#### What Are G2 Users Discussing About NeoReach?

- [What is NeoReach used for?](https://www.g2.com/discussions/what-is-neoreach-used-for)

### [SocialBook](https://www.g2.com/products/socialbook/reviews)

Finding influencers who can increase sales and deliver results is the main goal of any brand! Don’t hire influencers that have no influence, use SocialBook. SocialBook is an extremely powerful, end-to-end influencer marketing management software tool. With SocialBook you can do the following: 1) Search a real-time database of over 3 million influencers from YouTube, Instagram, and Twitch. 2) Verify influencers by checking the most in-depth and accurate data to make sure they are real. 3) Easy reach out to influencer by bulk email or bulk direct messages 4) Manage the campaign toward your KPIs. 5) The payout system makes your life easy. 6) Social Listening to monitor all your competitors to win the market share.

**Average Rating:** 4.7/5.0

**Total Reviews:** 137

#### How Do G2 Users Rate SocialBook?

- **Social Commerce:** 9.5/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 9.6/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 9.5/10 (Category avg: 8.2/10)

#### Who Is the Company Behind SocialBook?

- **Seller:** [SocialBook](https://www.g2.com/sellers/socialbook)
- **Year Founded:** 2019
- **HQ Location:** Foster City, CA
- **Twitter:** @Boostinsider  
1,604 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4f4d1f327095aa03bb21c772db0e76214a7afd4fa616bb79084ad5f338b6bfe1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsocialbook-io%2F&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Virtual Assistant
- **Top Industries:** Marketing and Advertising, Apparel & Fashion
- **Company Size:** 58% Small, 40% Medium

#### What Are Recent G2 Reviews of SocialBook?

**["THE COMPLETE INFLUENCER MARKETING SOLUTION"](https://www.g2.com/survey_responses/socialbook-review-9111952)**

**Rating:** 5.0/5.0 stars

_— Angel C._

[Read full review](https://www.g2.com/survey_responses/socialbook-review-9111952)

**["Best Influencer Marketing Platform To Increase Business Awareness"](https://www.g2.com/survey_responses/socialbook-review-9226665)**

**Rating:** 5.0/5.0 stars

_— Nafees B._

[Read full review](https://www.g2.com/survey_responses/socialbook-review-9226665)

#### What Are G2 Users Discussing About SocialBook?

- [What is SocialBook used for?](https://www.g2.com/discussions/what-is-socialbook-used-for) - 1 upvote

### [Dash Social](https://www.g2.com/products/dash-social/reviews)

Dash Social is a social media management platform built for modern marketing teams. It combines social media analytics, influencer marketing, social listening, and social commerce tools to help brands effortlessly plan, publish, measure, and optimize content for the best impact. It delivers brand-specific intelligence that turns social into a driver of market insight, competitive advantage, and revenue growth. Key Features & Benefits: - Brand predictive insights to optimize content and investment decisions - Fully customizable cross-channel social media analytics with actionable data - Campaign reporting across owned, earned, paid, and creator content - In-depth competitive analysis, share of voice, and industry benchmarking - Social listening to track trends, audience sentiment, and brand health - Social media scheduling tool for efficient content planning and publishing - Collaborative social media inbox management to engage audiences across channels - Link-in-bio and UGC galleries to drive sales from social - End-to-end creator discovery, management, and measurement to scale influencer partnerships Trusted by leading consumer brands across retail, beauty, fashion, media, and CPG, Dash Social ensures teams can effectively link social performance to revenue, unify fragmented data into executive-ready insights, and confidently scale their brand reach across markets and channels.

**Average Rating:** 4.7/5.0

**Total Reviews:** 406

#### How Do G2 Users Rate Dash Social?

- **Social Commerce:** 10.0/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Dash Social?

- **Seller:** [Dash Social](https://www.g2.com/sellers/dash-social)
- **Company Website:** www.dashsocial.com
- **Year Founded:** 2013
- **HQ Location:** Halifax, NS
- **Twitter:** @DashSocialHQ  
1,856 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7a3ff2b9ef950267cb1559972563b165886a5b5d0fcbedef54e9ac05c7a7bd41&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdashsocialhq%2F&secure%5Burl_type%5D=linkedin_company_website)  
299 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Social Media Manager, Social Media Coordinator
- **Top Industries:** Apparel & Fashion, Cosmetics
- **Company Size:** 41% Small, 40% Medium

#### What Do G2 Reviewers Say About Dash Social?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **user-friendly design** of Dash Social, praising its inviting interface and easy navigation.
- Users appreciate the **analytics focus** of Dash Social, which helps in tracking insights and competitors effectively.
- Users value the **robust analytics** of Dash Social, enhancing content performance understanding and marketing strategy effectiveness.
- Users love Dash Social for its **intuitive scheduling and analytics** , making social media management effortless and effective.
- Users value the **robust analytics and scheduling features** of Dash Social, making marketing campaigns more effective and organized.

##### Cons

- Users express frustration over **Instagram limitations** , particularly with auto-posting and tracking engagement for reels.
- Users note **missing features** , such as limited integration with certain channels and inadequate Salesforce connectivity.
- Users desire more **robust features** in Dash Social, including Reddit integration and enhanced influencer tools.
- Users highlight the **API limitations** of Dash Social, impacting scheduling and reporting capabilities for various platforms.
- Users feel the **feature limitations** of Dash Social hinder effective scheduling, reporting, and in-depth data insights.

#### What Are Recent G2 Reviews of Dash Social?

**["Streamlined Social Media Scheduling with Powerful Analytics and Insights"](https://www.g2.com/survey_responses/dash-social-review-12861498)**

**Rating:** 5.0/5.0 stars

_— Veronica G._

[Read full review](https://www.g2.com/survey_responses/dash-social-review-12861498)

**["Dash Makes Scheduling Effortless with a Clean UI and Reliable Posting"](https://www.g2.com/survey_responses/dash-social-review-12846720)**

**Rating:** 4.0/5.0 stars

_— Ryan M._

[Read full review](https://www.g2.com/survey_responses/dash-social-review-12846720)

#### What Are G2 Users Discussing About Dash Social?

- [What is Dash Hudson used for?](https://www.g2.com/discussions/what-is-dash-hudson-used-for)

### [Trend](https://www.g2.com/products/trend/reviews)

Trend is an image and video creative services platform. We've simplified the way that brands source content ranging from product photography, lifestyle photos/videos, product action photos/videos, unboxings, testimonials, and more! Our network of opted-in curated creators gives you the ability to run dozens of content projects every month making sourcing high-quality, converting content quickly and pain-free. Campaigns are completed fast due to Trend's industry-first apply process. Instead of searching for creators, our network applies to your campaign within minutes of posting. With Trend, brands also receive full licensing rights to the content that they can repurpose for any marketing efforts. Become the visual content hero on your team by leveraging Trend!

**Average Rating:** 4.5/5.0

**Total Reviews:** 64

#### How Do G2 Users Rate Trend?

- **Social Commerce:** 3.3/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 5.0/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 5.0/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Trend?

- **Seller:** [Trend](https://www.g2.com/sellers/trend)
- **Year Founded:** 2018
- **HQ Location:** Miami, FL
- **Twitter:** @trend  
1,636 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aedc8727dd5386927125822af028085d4346129f7f7d6882ac44f355e3192917&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftrend-io%2Fabout&secure%5Burl_type%5D=linkedin_company_website)  
62 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Health, Wellness and Fitness, Consumer Goods
- **Company Size:** 94% Small, 5% Medium

#### What Are Recent G2 Reviews of Trend?

**["How Trend helps Improve the Quality of My Content"](https://www.g2.com/survey_responses/trend-review-10354546)**

**Rating:** 4.5/5.0 stars

_— Ricardo C._

[Read full review](https://www.g2.com/survey_responses/trend-review-10354546)

**["Great Value and Easy to Use!"](https://www.g2.com/survey_responses/trend-review-4292742)**

**Rating:** 5.0/5.0 stars

_— Tim W._

[Read full review](https://www.g2.com/survey_responses/trend-review-4292742)

### [Audiense](https://www.g2.com/products/audiense/reviews)

At Audiense we are creating a one-stop shop for all your audience research needs powered by social data. We are here to empower your audience and marketing strategies. Traditional market research is faced with limitations in this fast-moving digital age. It’s time to unlock digital and social intelligence to develop informed audience strategies and address the fundamental challenge of culture always being on the move, making it difficult for existing consumer segmentation to keep up. Audiense aims to create brand relevance through cultural understanding. Our social consumer segments are derived from consumers’ behaviour “in the wild”, making it more likely to reflect real affinities and passion points becoming a powerful new input to the segmentation strategy. Audiense provides a great data-foundation to persona development, understanding the audiences that matter to your business, finding new audience pocket opportunities, identifying sponsorships/partnerships, content ideation, targeted advertising and so much more. We are proud to have served more than 100k+ customers globally since 2012 from our offices in the UK and Spain. Over the last 2 years Audiense has risen as a consolidator in the space acquiring SOPRISM, Tweet Binder and Affinio. As a result we have developed a suite of products powered by a variety of data sources diversifying our offering. We currently offer a range of products and services across 2 core Hubs: 1) Audiense Intelligence [3 products] Demand, Social and Digital Intelligence 2) X Marketing: [2 products] X advanced analytics & tracking and Community management

**Average Rating:** 4.5/5.0

**Total Reviews:** 242

#### How Do G2 Users Rate Audiense?

- **Social Commerce:** 6.7/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 7.9/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 7.1/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Audiense?

- **Seller:** [Audiense](https://www.g2.com/sellers/audiense)
- **Company Website:** www.audiense.com
- **Year Founded:** 2011
- **HQ Location:** London, England
- **Twitter:** @AudienseCO  
170,861 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f5636fe434ecb3e03fc19533643d839bf18f2539b60c9084873b52c2b282ab2f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10529043&secure%5Burl_type%5D=linkedin_company_website)  
101 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO
- **Top Industries:** Marketing and Advertising, Market Research
- **Company Size:** 50% Small, 33% Medium

#### What Do G2 Reviewers Say About Audiense?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **flexibility and depth** of Audiense for insightful audience exploration and effective stakeholder communication.
- Users appreciate the **flexibility and detailed insights** of Audiense, enhancing audience understanding and stakeholder communications.
- Users value the **flexibility and depth of insights** Audiense offers, enhancing audience understanding and client presentations.
- Users appreciate the **flexibility** of Audiense, enhancing audience exploration and efficient reporting for stakeholder presentations.
- Users value the **flexible analytics and deep audience insights** of Audiense, streamlining research and reporting considerably.

##### Cons

- Users find the lack of **audience search flexibility** limiting, preferring to avoid returning to Meltwater for refinements.
- Users find the **complex features** of Audiense overwhelming, making navigation challenging initially.
- Users find the **complexity of navigation** initially overwhelming due to the numerous features available on Audiense.
- Users find **data inaccuracy** in Audiense's reports, making them less reliable for overall audience representation.
- Users note the **data limitations** of Audiense, finding insights based on publicly available data may not fully represent audiences.

#### What Are Recent G2 Reviews of Audiense?

**["Saves me hours of time!"](https://www.g2.com/survey_responses/audiense-review-10066252)**

**Rating:** 5.0/5.0 stars

_— Verified User in Media Production_

[Read full review](https://www.g2.com/survey_responses/audiense-review-10066252)

**["Invaluable to the Business"](https://www.g2.com/survey_responses/audiense-review-4630506)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/audiense-review-4630506)

#### What Are G2 Users Discussing About Audiense?

- [What is Audiense used for?](https://www.g2.com/discussions/what-is-audiense-used-for)

### [Roster](https://www.g2.com/products/roster/reviews)

Everyone has influence, and the best brands use Roster to harness it. With Roster, companies convert passionate customers into brand ambassadors that drive awareness on social media, boost marketing initiatives like reviews, and drive revenue. Roster's comprehensive toolset helps companies: (1) Recruit, Engage, and Reward a Community (2) Amplify Brand Awareness (3) Leverage User Generated Content (4) Drive Word of Mouth Revenue

**Average Rating:** 4.4/5.0

**Total Reviews:** 61

#### How Do G2 Users Rate Roster?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Influencer Compensation:** 8.3/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Roster?

- **Seller:** [Roster](https://www.g2.com/sellers/roster)
- **Year Founded:** 2016
- **HQ Location:** Lehi, Utah
- **Twitter:** @get\_roster  
873 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e57229bed3b263f9a019e6801d6d27d8e2f7cad8742dd4d06367dc40828ca12f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgetroster%2F&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Consumer Goods, Health, Wellness and Fitness
- **Company Size:** 76% Small, 16% Medium

#### What Do G2 Reviewers Say About Roster?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Roster's **ease of use** invaluable for managing campaigns and affiliate activities all in one centralized location.
- Users value Roster for its **exceptional customer support** , which includes personalized assistance and quick service responses.
- Users find Roster's **easy setup** invaluable, enjoying seamless integration and helpful guidance throughout the onboarding process.
- Users value Roster's **effective campaign management** , appreciating its ease of use and robust support for affiliate success.
- Users appreciate the **centralized and intuitive system** of Roster, which streamlines management and enhances efficiency across campaigns.

##### Cons

- Users express concern over **missing features** like a mobile app and YouTube integration, impacting their experience with Roster.
- Users report **inaccuracy in campaign metrics** , lacking detailed insights and reliable tracking of influencer actions.
- Users express a desire for an **easier way to credit affiliates retroactively** for phone transactions initiated by customers.
- Users express concern over **delayed feature updates** , particularly regarding the long-awaited YouTube integration for branding needs.
- Users find the **initial complexity** of Roster overwhelming, though support is excellent in providing clarification.

#### What Are Recent G2 Reviews of Roster?

**["Comprehensive Influencer Management with Unmatched Support"](https://www.g2.com/survey_responses/roster-review-12295501)**

**Rating:** 5.0/5.0 stars

_— Madison H._

[Read full review](https://www.g2.com/survey_responses/roster-review-12295501)

**["Centralized, Intuitive Hub for Scaling Our Ambassador Program"](https://www.g2.com/survey_responses/roster-review-12213413)**

**Rating:** 5.0/5.0 stars

_— Verified User in Consumer Goods_

[Read full review](https://www.g2.com/survey_responses/roster-review-12213413)

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Spotlight Categories

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[CRM Software](https://www.g2.com/categories/crm)

[Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i)

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Similar Categories

- [Other Social Media](/categories/other-social-media)
- [Social Media Analytics](/categories/social-media-analytics)

- [Social Media Listening Tools](/categories/social-media-listening-tools)
- [Social Media Management](/categories/social-media-mgmt)

- [Social Media Suites](/categories/social-media-suites)

[Browse Influencer Marketing Platforms Themes](/categories/influencer-marketing-platforms/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Influencer marketing platforms provide organizations with an end-to-end solution for discovering social influencers, managing influencer-generated content, and analyzing influencer marketing campaigns. This type of software enables brands to tap into new acquisition channels and promote new products or services through partnerships with celebrities, content creators, micro-influencers, and brand ambassadors. Influencer marketing platforms are most frequently used by marketing and advertising teams in consumer goods industries like retail, fashion, and beauty, as well as e-commerce businesses and direct-to-consumer (DTC) brands.

There are two distinct methods for sourcing influencers through an influencer marketing platform. Some vendors provide a large, searchable influencer database that contains information about verified influencers across multiple social networks. These products often use artificial intelligence to analyze influencers and their audiences. Other providers grant access to a private, opt-in network of social influencers who want to partner with brands. Regardless of the sourcing method, both types of influencer marketing platforms allow businesses to filter through influencers by establishing detailed search criteria. Marketers can then use built-in collaboration and content management features to communicate with influencers, manage influencer-generated content, and analyze the performance of social influencer campaigns.

Influencer marketing platforms are often implemented to support other [social media marketing software](https://www.g2.com/categories/social-media-marketing). Some influencer marketing solutions may offer features of [user-generated content software](https://www.g2.com/categories/user-generated-content) or [customer advocacy software](https://www.g2.com/categories/customer-advocacy) to help brands leverage social proof and convert existing advocates into social influencers.

To qualify for inclusion in the Influencer Marketing Platforms category, a product must:

- Provide tools that enable users to search for social influencers within an influencer network or across social networks
- Allow users to filter through and segment influencers according to a series of factors
- Offer campaign management and communication tools with which users can communicate and manage influencers
- Provide a dashboard through which users can visualize and evaluate influencer campaign performance
- Facilitate importing and exporting of influencer data, including contact information

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