Best Digital Advertising Intelligence Software - Page 5
Digital advertising intelligence software monitors competitors’ advertising campaigns and optimizes ad spend by providing ad revenue data. Companies use ad intelligence software to evaluate where competitors are advertising, the ad creatives their competitors are running, and how much their competitors are spending on their ads. Competitive intelligence is a main component of this type of software, as it can help businesses identify which ad creatives are performing best for their competitors (i.e., types of messaging, CTAs, ad sizes and images, etc.). Digital advertising intelligence software can also track competitors’ key performance indicators, like cost per impression (CPI) and click-through rate (CTR).
Marketers and digital advertisers use this type of software to evaluate direct or indirect (programmatic) purchasing channels to determine where ad spend should be allocated. Companies then leverage this information to test out what has already been proven to work for their competitors. For advertisers, ad intelligence software can help inform strategy, ad execution, and reporting. For publishers, this type of software can assist with prospecting for advertisers and pitching for new business. Based on this, digital ad intelligence software fits into the advertiser campaign management software and publisher ad management software technology stack.
To qualify for inclusion in the Digital Advertising Intelligence category, a product must:
Best Digital Advertising Intelligence Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- User Satisfaction
- Seller Details
Adspy is an AI-powered tool designed to streamline the ad creation process by enabling users to identify and replicate successful advertisements from leading brands. By automating the detection of hig
- Overview
- User Satisfaction
- Seller Details
AI tools like ChatGPT, Gemini, and Perplexity are changing how people discover products. AI Brand Rank shows you how often your brand is recommended when users ask for top tools, services, or products
- Overview
- User Satisfaction
- Seller Details
aiCMO.io is an AI-powered marketing platform designed to help brands connect authentically with their audiences through empathy, purpose, and innovation. It was created by Zero Company, an award-winni
- Overview
- User Satisfaction
- Seller Details
All Eyes on Screens (AEOS) is an adtech company specializing in AI-driven solutions for optimizing TV and video advertising campaigns. Founded in 2012 and headquartered in Croatia, AEOS leverages big
- Overview
- User Satisfaction
- Seller Details
Amanda AI is a cloud-based marketing software that helps businesses automate tasks, such as creating exclusion and remarketing lists and monitoring stock level checks. By automating paid marketing pro
- Overview
- User Satisfaction
- Seller Details
Appranking is now Foxdata! New Brand, New Features. Appranking is an all-in-one data analytics platform for improving app visibility and leveling up app marketing performance. Our variety of smart ins
- Overview
- User Satisfaction
- Seller Details
AppVajra helps SDK companies sell their SDK faster by identifying high-growth mobile apps that are the perfect fit, based on installs, SDK usage, etc. Most teams rely on cold lists and guesswork. AppV
- Overview
- User Satisfaction
- Seller Details
AudienceReport is a cross-media measurement platform developed by AudienceProject. It allows advertisers to compare ad performance across the open web, social media, CTV and linear TV in one unified m
- 100% Enterprise
356 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Autowise.ai, founded in 2017, specializes in the development and commercialization of autonomous driving technology, with a primary focus on the sanitation industry. The company has successfully deplo
- Overview
- User Satisfaction
- Seller Details
Crux is an AI-powered copilot designed to enhance performance marketing by providing media buyers and planners with actionable insights and recommendations. By analyzing data from various advertising
- Overview
- User Satisfaction
- Seller Details
GoodsFox is a leading website ad intelligence platform that empowers global businesses to monitor competitor advertising, analyze website traffic, and discover top-performing creatives. Covering 49 co
49 Twitter followers
- Overview
- User Satisfaction
- Seller Details
GoodSpy focuses on global Ecommerce ad intelligence and product research, fetches advertising data that covers mainstream media such as Meta, Instagram, YouTube, TikTok, etc., and explores popular ad
- Overview
- User Satisfaction
- Seller Details
Growth Channel helps marketers plan, launch, and optimize digital campaigns across 225+ channels including Display, Digital Out of Home, Mobile, Connected TV, Audio, Video, and streaming services from
- 52% Small-Business
- 28% Mid-Market
429 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Unlock the power of precision data to confidently navigate the media landscape—built on actual billing data from major holding groups and leading independent agencies. - Spend: Experience the pinna
- Overview
- User Satisfaction
- Seller Details
LoopMe is a technology company that uses artificial intelligence (AI) to improve brand advertising performance and outcomes. LoopMe was the first to apply AI to brand advertising and its Intelligent M
- 91% Small-Business
- 9% Mid-Market
2,464 Twitter followers
