Best Demand Side Platform (DSP) - Page 4
Demand side platforms (DSP) enable advertisers to buy digital ad placements in real time through automated, impression-level bidding. They allow advertisers to reach and engage target audiences across websites, mobile apps, streaming services, and other digital environments.
DSPs function as centralized hubs for programmatic advertising, used by in-house marketing teams, agencies, and trading desks to plan, run, and optimize campaigns. They support media buying across display, mobile (web and in-app), video, connected TV (CTV), audio, native, and social channels while offering targeting, budgeting, pacing, creative optimization, and performance analytics features.
To access inventory, DSPs integrate with ad exchanges or supply side platforms (SSP) and may also participate in private marketplaces (PMP) for preferred deals. By providing transparency into impressions, clicks, conversions, and return on ad spend (ROAS), DSPs help advertisers optimize performance, allocate budgets more effectively, and maximize ROI.
A key differentiator among DSPs is media ownership. Some platforms own or are affiliated with media companies and sell their own inventory, while others operate independently as neutral buying tools. This distinction allows advertisers to evaluate whether a DSP maintains independence from supply sources or acts as a seller of media.
To qualify for inclusion in the Demand Side Platforms (DSP) category, a product must:
Best Demand Side Platform (DSP) At A Glance
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- Overview
- User Satisfaction
- Seller Details
Leverage Adform’s DSP to reach your audience by first-party data, third-party data, ISP, location, behavior, context, device and keywords to connect with the consumers most likely to engage, click or
- 50% Mid-Market
- 50% Small-Business
- Overview
- User Satisfaction
- Seller Details
Brandzooka makes it possible for anyone to put their ads on Primetime TV, Internet Radio and the Web affordably in minutes. Our revolutionary self-service platform is built with the mission of making
- Marketing and Advertising
- 75% Small-Business
- 18% Mid-Market
11,201 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Epsilon Digital is a comprehensive DSP that combines onboarding, activation, and measurement all under one roof to enable you to find the RIGHT customers for your business goals. By combining these th
- Marketing and Advertising
- 52% Small-Business
- 28% Mid-Market
6,535 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Vertoz is a programmatic advertising company that offers engaging and innovative advertising and monetization solutions which replaces the traditional methods of media buying and selling of advertisem
- 43% Mid-Market
- 43% Small-Business
1,495 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Adcash is a global online advertising platform for advertisers and publishers worldwide. We have over 10 thousand active campaigns shown in 195+ countries that reach more than 200 million unique inter
- Marketing and Advertising
- 70% Small-Business
- 30% Mid-Market
2,824 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Largest Programmatic Digital Media Purchasing Marketplace. Efficiency And Scale Report. Use your own DSP (Demand Side Platform) or SSP (Supply Side Platform) platform with your own logo, brand, and ad
- 57% Small-Business
- 43% Mid-Market
- Overview
- User Satisfaction
- Seller Details
The Integrated Advertising Platform provides a centralized command center for creating, activating, and managing campaigns across all channels and the corresponding media in one place with a unified e
- Marketing and Advertising
- 55% Small-Business
- 45% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Blindspot is a Digital Out of Home marketplace connecting over 1,5 million digital billboards worldwide and servicing over 20,000 advertisers. Blindspot offers location based transparent pricing, cont
- 67% Small-Business
- 33% Mid-Market
560 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Broadsign is an end-to-end software solution for media owners and buyers to holistically plan, manage and deliver out-of-home media. For Media owners: Broadsign empowers media owners to efficiently s
- Marketing and Advertising
- 47% Small-Business
- 27% Enterprise
5,844 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Bridge’s Connect platform makes digital advertising seamless, offering agencies, small businesses, media companies, and enterprises a powerful way to plan, build Data Safe℠ audiences, activate, and me
- Marketing and Advertising
- Broadcast Media
- 52% Small-Business
- 22% Enterprise
- Overview
- User Satisfaction
- Seller Details
Connexity Shopping Ad Platform is a technology and data-driven marketing services company that enables retailers and brands to understand their consumers.
- 67% Small-Business
- 33% Enterprise
6 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Displayce is a pioneering specialist technology suite for Out-of-Home advertising, designed to meet the needs of brands, media agencies and publishers, globally. Through its Media Platform (DSP), Dis
- 67% Mid-Market
- 33% Small-Business
- Overview
- User Satisfaction
- Seller Details
Getintent. AI-powered bidder, service powered by people. Getintent is the platform that fuels programmatic business. The Getintent highly customizable AI-powered programmatic suite empowers agencies,
- 100% Small-Business
89 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
HarmonyAds is a digital advertising platform designed to transform how brands and agencies connect with their audiences. With access to over 90% of mainstream digital inventory, including apps, Smart
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Perpetua’s all-in-one retail media platform helps brands take ad performance to a new level. We give you the tools, automation and control you need to reach your full advertising potential across Amaz
- Marketing and Advertising
- Health, Wellness and Fitness
- 76% Small-Business
- 23% Mid-Market
