Best Customer Data Platforms (CDP) - Page 18
Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of the customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual. Marketing automation software, data warehouse software, and other platforms that store data can typically integrate with a CDP.
There are a few different types of CDPs to help businesses with varying use cases. A data CDP is the most common system of unified customer data to create a single consumer profile. A campaign CDP is used for campaign management, cross-channel, and multichannel marketing hubs. And an analytics CDP is strictly for the analysis of the type of data it holds.
To qualify for inclusion in the Customer Data Platforms (CDP) category, a product must:
Best Customer Data Platforms (CDP) At A Glance
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Uniting data from marketing, sales, operations and finance systems and gluing it together with public datasets to create an enriched, trustworthy single view; Used by the next generation of British
- 100% Small-Business
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TRACARDI free open-source customer data platform that offers you excellent control over your customer data. TRACARDI offers: - Customer Data Integration - Customer Data Modelling - User Experience P
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We built the world’s first fully-automated,optimized and truly OPEN multi-channel marketing platform.
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TrueSource is a Xoogler-founded data monetization platform for data providers. We create white-labeled self-serve data storefronts for data providers to increase their revenues and decrease their manu
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Unilyze is the customer data technology platform from Plinc (formerly Planning-inc). Unilyze is the AI-enhanced, real-time data platform, connecting millions of customers and billions of interaction
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Unified Data Platform
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A Marketer Omni-Channel Customer Data Platform with powerful CRM, Customer Engagement Tools, and Loyalty capabilities to build personalized and long-term relationships in real time.
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Voyantis | Focus on the Right Customers at the Right Time Voyantis is a Prescriptive AI platform built to empower growth teams to acquire, nurture, and retain their most valuable customers at scale
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The VOZIQ AI Predictive Churn Reduction Solution Trial on AWS is a self-service, proof-of-value program designed to help subscription business leaders rapidly explore VOZIQ AI award-winning predictive
12,691 Twitter followers
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Unify Customer Data To Accelerate Your Optimization Program Collect, aggregate, and enrich your customer data in real-time with VWO Data360. Ensure data quality and enforce governance across all chan
7,374 Twitter followers
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Weborama Audience Manager is a DMP (Data Management Platform) used by over 60 companies in the world. This platform distinguishes itself particularly by a high level interconnexion with the adtech &am
1,891 Twitter followers
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Whenwhyhow is a Customer Data Platform API integrable with CRMs, Digital Channels and other data sources in order to provide actionable customer-mindset insights (with a pioneering way to measure exte
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Not just a Captive Portal Wiacom CDP is the all-in-one solution that transforms your venue’s just-guests into qualified leads for your sales funnel We support business to grow and thrive: 1. Wi
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Seamlessly manage customer interactions across the entire lifecycle with an integrated CRM suite that enhances engagement, loyalty, and retention. Gain a unified view of customers, personalize interac
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Introducing Zymphony: Revolutionize Your Sales Strategy with Unified User Profiles Experience the power of Zymphony and transform your sales approach. With our Unified User Profiles, gain complete vi
