Best Customer Data Platforms (CDP) - Page 18

How Many Customer Data Platforms (CDP) Products Does G2 Track?

Total Products under this Category: 315

Category Stats (Sep 2026)

  • Average Rating: 4.46/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Salespanel (+0.5%) - Among all products in this category, Salespanel recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Customer Data Platforms (CDP) Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 27,100+ Authentic Reviews
  • 315+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Customer Data Platforms (CDP)

G2 Grid® for Customer Data Platforms (CDP) plotting products by satisfaction and market presence

Highlighted products: Data 360 (formerly Salesforce Data Cloud), Insider One, Bloomreach, Customer.io, Adobe Real-Time CDP, Tealium, Brevo Marketing Platform, and Klaviyo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-data-platform-cdp/grids.json?focus%5B%5D=data-360-formerly-salesforce-data-cloud&focus%5B%5D=insider-one&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=customer-io&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=tealium-2026-08-12&focus%5B%5D=brevo-marketing-platform&focus%5B%5D=klaviyo)

Mobio CDP & CEM Platform

MOBIO is a CDP & CEM platform that provide technology solution for data management and operations in Marketing, Sales and Service for mid-size and large enterprises. MOBIO Solution is tailored for Corporations, Banks, Retail chains and receives positive feedbacks from customers.

Who Is the Company Behind Mobio CDP & CEM Platform?

  • Seller: Mobio.io
  • Year Founded: 2017
  • HQ Location: Hanoi, VN
  • LinkedIn® Page: www.linkedin.com
    51 employees on LinkedIn®

Nash360

Nash360 is a Customer Data Platform that gives you access to all your data even from most inaccessible sources, at one place. It integrates predictive AI & machine learning to enable businesses to extract value from streaming data sources, take strategic decisions with real-time intelligence.

Who Is the Company Behind Nash360?

  • Seller: Tuple Technologies
  • Year Founded: 2016
  • HQ Location: Singapore, SG
  • Twitter: @DataTuple
    49 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    8 employees on LinkedIn®

Naviga Discover

Good data is imperative to making well informed decisions. Uncover actionable insight around both new and longtime subscribers to deliver impactful audience campaigns, and deepen the conversation across the full engagement lifecycle with Naviga Discover.

Who Is the Company Behind Naviga Discover?

  • Seller: Naviga
  • Year Founded: 2013
  • HQ Location: Bloomington, MN
  • Twitter: @NavigaGlobal
    740 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    403 employees on LinkedIn®

NectarOM

The NectarOM platform was built to meet the needs of Enterprises looking to build, operate, and scale their personalization function end-to-end.

Who Is the Company Behind NectarOM?

  • Seller: NectarOM
  • Year Founded: 2014
  • HQ Location: Dallas,
  • Twitter: @nectarOM
    705 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Nessie

Nessie bridges the gap between marketing and data science and helps companies make the most of their existing customer data. The solution supplements and enhances the complete marketing tool stack, addressing problems such as siloed teams, the lack of accessibility to valuable data held in multiple tools spread across the organization, the lack of technical knowledge to manage a Customer Data Platform and the difficulty to activate data in marketing campaigns. The technology enables a complete view of first-party data of every single customer, aggregated in once place. Its AI-based recommendation engine ensures each customer can be targeted with highly personal advertising, relevant to them, using the data they have shared. Nessie sets out to support the full customer journey with features dedicated to predict and prevent customer churn and optimize remarketing spend.

Who Is the Company Behind Nessie?

NP6 CM

NP6 offers an activation marketing platform to more than 400 customers allowing them, thanks to a single customer repository, to simply activate their cross-channel marketing messages via various marketing scenarios, such as email retargeting by example.

Who Is the Company Behind NP6 CM?

OpenText Customer Data

OpenText™ Experience CDP unifies customer data to enable organizations to deliver the right interaction at the right time, in the right place and in the right context. Providing a common view of customer profile and audience data across various touchpoints, Experience CDP allows businesses to provide relevant and contextual customer experiences and communications.

Who Is the Company Behind OpenText Customer Data?

  • Seller: OpenText
  • Year Founded: 1991
  • HQ Location: Waterloo, ON
  • Twitter: @OpenText
    21,565 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    23,048 employees on LinkedIn®
  • Ownership: NASDAQ:OTEX

OptiKPI

OptiKPI is the #1 CRM and marketing automation platform for iGaming operators, designed to increase FTD conversion rates, build player loyalty through smart engagement, and maximize revenue. With real-time targeting, automated retention campaigns, and data-driven segmentation, OptiKPI helps casinos, sportsbooks, and gaming platforms drive higher engagement and reduce churn. Easily reactivate dormant players with timely, automated campaigns while keeping VIPs engaged with personalized offers. Our seamless integration requires minimal setup, and our Customer Success team ensures a smooth onboarding process. Trusted by 50+ top gaming brands across Europe, Asia, LATAM, and Africa to boost conversions, retain more players, and maximize revenue.

Average Rating: 4.0/5.0

Total Reviews: 1

Who Is the Company Behind OptiKPI?

  • Seller: OptiKPI
  • Year Founded: 2016
  • HQ Location: Espoo, FI
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 200% Large, 100% Small

What Do G2 Reviewers Say About OptiKPI?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of OptiKPI, enabling quick decision-making and efficient campaign management across channels.
  • Users value the time efficiency of OptiKPI, enabling swift decision-making with real-time insights and easy campaign management.
  • Users value the real-time monitoring of OptiKPI, enhancing campaign management and decision-making efficiency across channels.
  • Users appreciate the real-time user analytics of OptiKPI, enhancing audience targeting and decision-making efficiency.
  • Users value the analytics expertise of OptiKPI for facilitating timely audience engagement and informed decision-making.
Cons
  • Users find the slow loading times of reports in OptiKPI can hinder their overall experience, especially with large data sets.
  • Users experience slow loading times on the dashboard, particularly with larger reports, impacting their efficiency.
  • Users experience slow performance with OptiKPI, especially when loading larger reports, impacting their efficiency.
  • Users note that customization options are limited, impacting their ability to tailor reports effectively.
  • Users experience occasional template issues with loading times and limited customization options affecting their overall experience.

What Are Recent G2 Reviews of OptiKPI?

OuterSignal

OuterSignal is a customer intelligence and enrichment platform for Shopify and direct-to-consumer brands. It takes the customer data a brand already collects through orders and adds context to it -- who the customer is, what they likely care about, and whether they're worth special attention -- so marketing, retention, and CX teams can act on a fuller picture of each shopper. The platform connects to a Shopify store in one click and begins enriching every customer profile, not just suspected high-value ones. For each customer, OuterSignal adds more than 100 attributes drawn from publicly available information, including occupation and seniority, demographic indicators, social presence, interests, and signals related to spending capacity. The result is a customer database that goes beyond email address and order history to describe the actual person behind each purchase. Brands use OuterSignal in four main ways: - Signal Feed. A live view of recent customer activity, filterable by segment, attribute, or recency. Teams use it to monitor incoming orders, surface notable customers, and spot patterns as they happen. - VIP Detection. Automatic flagging of high-value customers: executives, founders, celebrities, influencers, and other recognizable buyers. Influencer, CX, and retention teams can prioritize outreach instead of treating every order the same. - Segments and Personas. Audience definition using any combination of enriched attributes, plus AI-generated personas that group customers into recognizable buyer types. Segments stay updated as new orders come in. - Outbound Sync. Enriched customer data is sent to the tools brands already use, including Klaviyo, HubSpot, Postmark, and Slack, so the same enrichment powers email flows, CRM records, and team alerts. OuterSignal is built specifically for Shopify and Shopify Plus stores. Installation is one click, billing runs through the Shopify Billing API, orders and products sync automatically through native webhooks, and historical orders can be backfilled at install. Brands not on Shopify can connect through CSV import and direct subscription. Typical use cases include identifying VIPs the moment they place an order, building segments based on attributes that aren't visible in Shopify alone (such as professional context or interest categories), personalizing email and SMS flows with richer audience definitions, and giving CX teams more context on who they're talking to. OuterSignal is intended for growth, retention, lifecycle, and customer experience teams. It is most relevant to operators who feel that Shopify, Klaviyo, and similar tools describe what customers do but not who they are, and who want that gap closed without manual research or a data-engineering project.

Who Is the Company Behind OuterSignal?

Oyster CDP

Oyster CDP - An Engine that drives customer intelligence. Oyster is not just a customer data platform (CDP). It is the world’s first customer insights platform (CIP). Why? At its core is your customer. Oyster is a “data unifying software”. When added to the top of an enterprise’s Martech stack, it helps manage your customer experience across every touchpoint – marketing, customer service, and product. Oyster adds agility to an enterprise’s analytics. The AI-infused Oyster CDP (customer data platform) is packed with automation capabilities that make day-to-day marketing tasks highly effective. Unlike other CDPs, the Oyster CIP goes beyond just merely integrating various sources of data and provides actionable intelligence obtained from various data points that can be integrated across all the business cells. Oyster’s CDP algorithm auto-checks incoming data quality. Then, the identity resolution CDP algorithm is deployed to identify customers. On an ongoing basis the addresses, emails, phone numbers, and other aspects of a customer profile are updated Oyster’s recommendation engine provides suggestions to your marketing team at every step of the way.

Who Is the Company Behind Oyster CDP?

Passenger Experience Platform

The Home Button for Your Airport The FetchyFox AI Passenger Experience Platform (PEP) empowers airports to deliver a unified, predictable journey for every traveler - without requiring an app download. PEP is a real-time, AI-powered platform that personalizes the airport experience across the entire journey, from Home to Gate. Designed to integrate effortlessly with existing airport infrastructure, it gives passengers the information, access, and confidence they need - while giving airports the data, insight, and control they’ve never had before.

Who Is the Company Behind Passenger Experience Platform?

Personæ

Product, Marketing, and Sales rarely see the same customer. Interview notes live in Notion, calls sit in Gong, tickets pile up elsewhere, and last year's persona deck hasn't been opened since launch. Each team works from a different, outdated picture of the customer. Personæ turns your customer data (interviews, CRM, tickets, call recordings, surveys...) into living AI personas: interactive personas anyone can query in natural language, grounded in real data and continuously updated. Built for B2B and B2C teams at fast-growing companies where customer knowledge is scattered and alignment has real cost. Teams use Personæ to challenge a roadmap, validate messaging, prep for sales calls, onboard hires, and keep understanding current without re-running research. Misalignment isn't just friction, it's linked to lost revenue and longer sales cycles. Personæ fixes the root cause: one living source of truth every team uses. Plans start free.

Who Is the Company Behind Personæ?

Personalisation

Finshape Personalisation & AI Financial Intelligence is a banking personalisation platform that enables financial institutions to transform transaction data into personalised customer insights, AI-driven interactions, and contextual financial experiences. The solution is designed to help banks deliver relevant customer engagement through digital banking channels by combining transaction enrichment, behavioural analytics, and artificial intelligence. The platform builds a personalisation layer on top of Finshape's Digital Bank Operating System (DBOS), using customer transaction data to generate financial insights, event-triggered notifications, personalised widgets, and conversational AI experiences. It supports real-time transaction enrichment, customer profiling, and AI-powered financial assistance, allowing customers to explore their finances through natural language conversations and contextual recommendations. Key capabilities include: - Real-time transaction enrichment and customer profiling - Personalised financial insights and behavioural analytics - AI Financial Assistant with conversational interactions - Event-triggered notifications and personalised widgets - Next-best-offer and next-best-action decisioning - ESG and carbon footprint insights - API-based integration with digital banking platforms and banking data infrastructure - Multi-language user interface with localization support Finshape Personalisation & AI Financial Intelligence is part of the Finshape digital banking portfolio and is intended for financial institutions that want to deliver data-driven customer experiences within their digital banking applications. The solution integrates with existing banking environments while enabling banks to provide personalised financial guidance and AI-powered customer interactions.

Who Is the Company Behind Personalisation?

  • Seller: Finshape
  • Year Founded: 2021
  • HQ Location: Prague, Prague, Czechia
  • LinkedIn® Page: www.linkedin.com
    371 employees on LinkedIn®

Platform X by Commanders Act

With the Cookieless Marketing Data Platform (aka Platform X), Commanders Act is the only European company to provide a unique set of tools helping digital teams to operate in a cookieless environment. From performance measurement to campaign optimization, from tag management to first-party user data activation, Commanders Act guarantees its customers with a full data ownership in the absolute respect of increasingly tightened regulatory constraints. Founded at the dawn of the 2010s under the name TagCommander to help advertisers better manage their customer tracking systems, the company has maintained its technological leadership by integrating a unique Customer Data Platform feature and a Cookie Consent Management System. In 2022, Commanders Act Platform X took a major step forward in anticipating the inevitable death of cookies by setting up a fully server-side tracking, compliant with increasingly demanding regulations of internet users' privacy. This leading-edge technological expertise ensures the trust of more than 500 customers and 10,000 users worldwide and is recognized by Gartner and Forrester among the leading Customer Data Platforms. With the acquisition, in October 2023, of the marketing analytics platform Adloop, Commanders Act is strengthening its ability to help advertisers improve the performance of their campaigns in a context of shrinking advertising budgets.

Average Rating: 3.5/5.0

Total Reviews: 1

Who Is the Company Behind Platform X by Commanders Act?

  • Seller: Commanders Act
  • Year Founded: 2010
  • HQ Location: Paris, FR
  • Twitter: @CommandersAct
    1,473 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    60 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are G2 Users Discussing About Platform X by Commanders Act?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 3, 2024