
Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of the customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual. Marketing automation software, data warehouse software, and other platforms that store data can typically integrate with a CDP.
There are a few different types of CDPs to help businesses with varying use cases. A data CDP is the most common system of unified customer data to create a single consumer profile. A campaign CDP is used for campaign management, cross-channel, and multichannel marketing hubs. And an analytics CDP is strictly for the analysis of the type of data it holds.
To qualify for inclusion in the Customer Data Platforms (CDP) category, a product must:
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We built the world’s first fully-automated,optimized and truly OPEN multi-channel marketing platform.
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TrueSource is a Xoogler-founded data monetization platform for data providers. We create white-labeled self-serve data storefronts for data providers to increase their revenues and decrease their manual engineering burden in data discovery, data delivery, payments, invoicing, etc. We're basically Shopify for Data.
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Unilyze is the customer data technology platform from Plinc (formerly Planning-inc). Unilyze is the AI-enhanced, real-time data platform, connecting millions of customers and billions of interactions. It's optimised for both insight and activation, and is flexibly engineered to suit your brand's unique strengths. Backed by our expert services team, Unilyze helps brands boost their relevance, resonance and revenue by enabling hyper-personalised customer experiences across channels.
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Unified Data Platform
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A Marketer Omni-Channel Customer Data Platform with powerful CRM, Customer Engagement Tools, and Loyalty capabilities to build personalized and long-term relationships in real time.
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Voyantis | Focus on the Right Customers at the Right Time Voyantis is a Prescriptive AI platform built to empower growth teams to acquire, nurture, and retain their most valuable customers at scale. By leveraging first-party data and real-time predictive modeling, Voyantis helps companies like Miro, Rappi, Nerdwallet, Procter & Gamble, Deel and many more, unlock smarter growth strategies with measurable impact. Voyantis is purpose-built to optimize full-funnel customer lifecycle performance. Our platform integrates seamlessly into existing marketing workflows, serving as a Value-Bidding partner across Google, Meta, and TikTok to help brands acquire high-value users from day one. Once acquired, our AI continues to drive value by triggering timely and personalized actions that activate, engage, and retain users—boosting long-term profitability and lifetime value. With a focus on quality over quantity, growth teams using Voyantis typically report: - 20%–50% lift in return on ad spend (ROAS) - At least 25% reduction in customer acquisition cost (CAC) - More than 25% increase in average revenue per user (ARPU) - At least 35% increase in high-value subscriptions Voyantis brings you the AI-powered insights and automation needed to make the right decisions—at exactly the right time. Our platform transforms predictive signals into prescriptive actions that help you scale customer growth more efficiently and profitably. Trusted by leading global brands across SaaS, fintech, consumer tech, and digital commerce, Voyantis helps teams move to data-backed precision. The result? Lower acquisition costs, higher revenue per user, and more meaningful customer relationships that drive scalable growth. Discover how Voyantis is redefining growth with Prescriptive AI at www.voyantis.ai.
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The VOZIQ AI Predictive Churn Reduction Solution Trial on AWS is a self-service, proof-of-value program designed to help subscription business leaders rapidly explore VOZIQ AI award-winning predictive churn analytics using their own data and demonstrate the transformational potential of subscriber-level predictive intelligence. Within a secure and scalable AWS environment, users can quickly upload sample enterprise data, and leverage VOZIQ AI Enterprise AI platform, equipped with ML models, which are pre-trained on 20 million subscribers, and third-party data enrichments such as geolocations. The intuitive platform guides you through data preparation and integration, making it easy to generate highly actionable subscriber-level predictions and their unique churn risk attributes that inform enterprise-wide decisions. The trial is designed to demonstrate proven best-customer modeling capabilities of VOZIQ AI technology and uncover untapped churn reduction opportunities using subscriber-level predictions for attrition risk, lifetime value, survival analytics and geolocational intelligence. Transitioning to Production - For full-scale production deployments, VOZIQ AI offers AI-powered churn reduction delivered as a service which includes ongoing AI model customization, continuous data integration, third-party data enrichment, and expert-managed infrastructure on AWS. During the full-scale deployment, our dedicated team of solution consultants, data scientists, and AI engineers acts as an extension of your team and ensures continuous optimization, governance, and business value delivery tailored to unique growth challenges and priorities of your organization.
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Unify Customer Data To Accelerate Your Optimization Program Collect, aggregate, and enrich your customer data in real-time with VWO Data360. Ensure data quality and enforce governance across all channels to optimize experiments, personalize buying journeys, and fine-tune marketing campaigns. VWO Data360 centralizes your data to build a holistic profile of your customers. Our customer data platform makes every bit of granular customer data much more meaningful, accessible, actionable, and ready to use.
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Weborama Audience Manager is a DMP (Data Management Platform) used by over 60 companies in the world. This platform distinguishes itself particularly by a high level interconnexion with the adtech & martech ecosystem and a transparent access to the database intelligence
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Whenwhyhow is a Customer Data Platform API integrable with CRMs, Digital Channels and other data sources in order to provide actionable customer-mindset insights (with a pioneering way to measure external events impact) to create loyalty building #digitalempathy.
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Not just a Captive Portal Wiacom CDP is the all-in-one solution that transforms your venue’s just-guests into qualified leads for your sales funnel We support business to grow and thrive: 1. WiFi Portals with an outstanding design to streamline the KYC process and achieve up to 80% known catchment area coverage for shopping malls, restaurants, hotels, airports, stadiums and other large venues 2. Comprehensive approach for any venue digitization using Wiacom Managed Services availability for zero-touch integration 3. Boost the ROI of your digital campaigns by up to 8x with Wiacom CDP‘s comprehensive features and seamless integrations with Meta and Google 4. Data Protection Compliance. Wiacom CDP provides a unique approach that enables venues to collect personal data without any GDPR or DPA risks. Achieve 100% compliance with zero risks.
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Seamlessly manage customer interactions across the entire lifecycle with an integrated CRM suite that enhances engagement, loyalty, and retention. Gain a unified view of customers, personalize interactions, and drive business growth with AI-powered automation and insights. Key Features: Customer Data Platform • Consolidate customer data from multiple sources (web, mobile apps, CRM, social media, POS, customer feedback). • Create a unified customer profile with behavioral insights, purchase history, and preferences. • Use the actionable insights to provide recommendations basis purchase behaviour. Personalized Segmentation for Targeted Campaigns • Leverage AI-powered segmentation to classify customers based on demographics, purchase behavior, engagement history, and location. • Automate customer journeys with behavior-based triggers, ensuring the right message reaches the right audience at the right time. Customer Analytics • Gain actionable insights into customer behavior, engagement trends, and campaign performance with AI-powered analytics. • Use predictive analytics to forecast customer needs, optimize marketing efforts, and improve retention strategies. • Monitor customer lifetime value (CLV), churn rates, and purchase patterns to refine business strategies. Visualization & Insights – Intuitive Dashboards for Smarter Decisions • Access an AI-driven analytics dashboard that transforms raw data into meaningful insights. • Use real-time data visualization to identify trends, optimize marketing campaigns, and enhance customer experience.
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ZEPIC is an AI-infused, unified Customer Engagement Platform that makes possible hyper-personalised customer experiences. With its built-in Customer Data Platform (CDP), ZEPIC provides a Customer 360 view that acts as a single source of truth for all customer-facing teams. Key capabilities that include Audience Segmentation, Customer Journeys and Omnichannel Activation enable businesses to build real-time, hyper-personalized experiences throughout the customer lifecycle. Used by enterprises and small business alike, the award-winning platform's self-serve, drag & drop interface empowers multiple customer-facing teams to create meaningful connections with their customers.
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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Introducing Zymphony: Revolutionize Your Sales Strategy with Unified User Profiles Experience the power of Zymphony and transform your sales approach. With our Unified User Profiles, gain complete visibility into every visitor, lead, and customer. No more fragmented data—Zymphony collects information from every touch point and presents it in a single user timeline. Unlock the potential of Powerful Segments, effortlessly filtering visitors, subscribers, and customers based on behavior. Run personalized automations tailored to each segment, maximizing the impact of your sales efforts. Achieve actionable insights with our custom dashboard, visualizing your key performance indicators (KPIs) for better tracking and real-time adjustments. Take control of your sales strategies and achieve your goals faster than ever before. Efficiently categorize your audience using Tagging. Create tags to identify multiple audience segments, ensuring targeted marketing and sales strategies that align with individual preferences. Access our Actionable Dashboard, making data-driven decisions effortless. Monitor conversion rates, track customer visits, and measure customer lifetime value (CLV) in real-time, enabling swift adjustments and optimization. Identify when identified customers or leads visit your sites, triggering automations to increase conversions or boost CLV. Deliver personalized messages or exclusive offers at the perfect moment of engagement. Elevate your sales strategy with Zymphony. Empower your business with Unified User Profiles, Powerful Segments, Insights Leading Action, Tagging, Actionable Dashboards, and Customer Visit Identification. Unleash the true potential of your customer data today with Zymphony. Experience the transformation firsthand.
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