# Best Customer Data Platforms (CDP) for Small Business - Page 4

## How Many Customer Data Platforms (CDP) Products Does G2 Track?

**Total Products under this Category:** 296

### Category Stats (Aug 2026)

- **Average Rating:** 4.46/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Stibo Systems MDM (+1.38%) - Among all products in this category, Stibo Systems MDM recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Customer Data Platforms (CDP) Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 26,900+ Authentic Reviews
- 296+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Customer Data Platforms (CDP)
 ![G2 Grid® for Customer Data Platforms (CDP) plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-data-platform-cdp/grids.png?focus%5B%5D=43119&focus%5B%5D=1173013&focus%5B%5D=22329&focus%5B%5D=18316&focus%5B%5D=54136&focus%5B%5D=1393260&focus%5B%5D=146931&focus%5B%5D=1366965)

Highlighted products: Insider One, Salesforce Data 360 (formerly Data Cloud), Klaviyo, Customer.io, Tealium, Adobe Real-Time CDP, D·engage, and Brevo Customer Data Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-data-platform-cdp/grids.json?focus%5B%5D=insider-one&focus%5B%5D=salesforce-data-360-formerly-data-cloud&focus%5B%5D=klaviyo&focus%5B%5D=customer-io&focus%5B%5D=tealium-2026-07-21&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=d-engage&focus%5B%5D=brevo-customer-data-platform&segment=small-business)

**Sponsored**

### Saleswings

SalesWings is an AI-powered revenue acceleration platform that helps marketing, sales, and emerging agentic teams make every engagement timely, relevant, and impactful. It provides a holistic, first-party view of buyer interests, intent, and sales-readiness across leads and accounts, and is purpose-built to complement B2C marketing clouds with the missing “B2B layer.” Built for Salesforce-centric stacks and adjacent engagement tools, SalesWings delivers best-in-class native integrations with Salesforce Sales Cloud, Marketing Cloud (all editions), Data Cloud and Agentforce, plus Braze, Segment, and others—so insights land where teams already work. It is a certified Salesforce ISV and Braze Alloys partner. Core capabilities include rich behavioral data collection, lead/account scoring (point-based, predictive, and fit/grading), interest tagging, real-time sales alerts (email/Slack/browser), an AI sales assistant for next-best actions, and CRM-native attribution and campaign impact reporting. SalesWings Interactions adds high-performing, behaviorally targeted on-site pop-ups to capture and qualify demand without heavy ops lift. Who benefits: Demand gen and marketing operations improve audience targeting, channel ROI, and attribution; SDR/BDR teams boost speed-to-lead and conversion with prioritized lists and alerts; Sales operations orchestrate cleaner hand-offs; AEs gain account-level interest maps to expand deal size and timing. Differentiation: Versus Salesforce Einstein Lead Scoring, SalesWings adds native first-party behavioral signals, actionable interest areas (not just a number), real-time alerts, and MAP activation inside Salesforce Marketing Cloud and Braze. Against 6sense and Demandbase, SalesWings stays lightweight—no third-party intent/data credits or DSP to run—while deepening first-party signal activation inside SFMC/Braze and Salesforce. Compared with Qualified, SalesWings augments existing journeys with scoring, tags, and Interactions rather than replacing them with an autonomous AI SDR. Outfunnel focuses on sync and rules-based scoring; SalesWings provides AI assistance, CRM-native attribution, and on-site engagement. Why it matters now: For teams running Salesforce/Braze who need B2B precision without stack sprawl, SalesWings offers faster time-to-value, lower change-management, and decision-grade reporting—power with simplicity, embedded where revenue work happens.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1202&secure%5Bchosen_at%5D=2026-08-04T07%3A29%3A03Z&secure%5Bdisplayable_resource_id%5D=1674&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1674&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=27744&secure%5Bresource_id%5D=1202&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%2Fsmall-business%3Fp%3D1392%26page%3D4&secure%5Btoken%5D=6a2237a8f7a1bffbf3167b35d32b990a2fa40816abf627131a5c3352fe986047&secure%5Burl%5D=https%3A%2F%2Fwww.saleswingsapp.com&secure%5Burl_type%5D=company_website)

### [Listrak](https://www.g2.com/products/listrak/reviews)

Listrak is the person-first marketing automation platform built to help retailers and ecommerce brands deliver hyper-personalized customer experiences at scale. By seamlessly integrating data, identity, and cross-channel messaging, Listrak empowers marketers to unify the customer journey and activate real-time engagement strategies that drive measurable growth and revenue. Designed for enterprise-level businesses across verticals like fashion, beauty, sporting goods, and more, Listrak goes beyond traditional marketing tools. It offers a truly unified platform that eliminates silos between channels—email, SMS, push notifications, and web—giving marketers full control over how, when, and where they connect with customers. With Listrak, brands can segment audiences with precision, personalize messaging based on predictive insights, and orchestrate campaigns that resonate deeply with individual customer needs. At the heart of Listrak’s platform is Listrak Intelligence, a suite of AI-powered capabilities including identity resolution, predictive segmentation, and recommendation engines. These tools enable marketers to anticipate customer behavior, tailor experiences in real time, and increase conversions while improving retention. Whether reactivating lapsed contacts or nurturing long-term loyalty, Listrak’s lifecycle marketing capabilities ensure brands stay connected with their customers beyond the first purchase. Listrak also stands out for its strategic partnership model. More than just a technology provider, Listrak offers hands-on guidance from retail experts who work as an extension of your team. From compliance support to campaign optimization, this collaborative approach helps brands navigate complexity and maximize impact. Efficiency is another core advantage. With an intuitive user interface, pre-built automation workflows, and real-time analytics, Listrak enables marketers to execute faster, make smarter decisions, and scale seamlessly. Its enterprise-grade infrastructure ensures reliability, security, and scalability—delivering billions of messages across channels with confidence. Ultimately, Listrak is built for marketers who demand results. Every feature is designed to increase engagement, reduce churn, and accelerate profitability. By turning insights into action and delivering deeply personalized experiences, Listrak helps brands build stronger customer relationships and achieve lasting business success.

**Average Rating:** 4.5/5.0

**Total Reviews:** 300

#### How Do G2 Users Rate Listrak?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 7.1/10 (Category avg: 8.0/10)
- **Data Enrichment:** 7.7/10 (Category avg: 8.6/10)
- **Expandability:** 7.9/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Listrak?

- **Seller:** [Listrak](https://www.g2.com/sellers/listrak)
- **Company Website:** www.listrak.com
- **Year Founded:** 1999
- **HQ Location:** Lititz, PA
- **Twitter:** @Listrak  
3,182 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=104945efaae81184c7477285bf63c97327eb36d00bbf5a312777b7cadebc6e64&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F118908%2F&secure%5Burl_type%5D=linkedin_company_website)  
247 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Retail, Consumer Goods
- **Company Size:** 56% Medium, 33% Small

#### What Do G2 Reviewers Say About Listrak?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend Listrak for its **exceptional customer support** , praising their knowledgeable and responsive team dedicated to client success.
- Users find Listrak to be **easy to navigate** , efficiently consolidating marketing efforts across multiple channels in one platform.
- Users value the **exceptional account management support** from Listrak, fostering strong partnerships and enhancing their marketing efforts.
- Users appreciate Listrak for its **unified cross-channel experience** , enhancing marketing efficiency through integrated email and SMS capabilities.
- Users value the **automation efficiency** of Listrak, streamlining marketing efforts through a seamless cross-channel experience.

##### Cons

- Users often find the **learning curve steep** , requiring significant support to navigate Listrak's complex features.
- Users find Listrak's interface **not intuitive** , leading to cumbersome navigation and frustrating user experiences.
- Users find Listrak to have a **difficult learning curve** , requiring extensive support and technical knowledge for effective use.
- Users find Listrak's **limited features** challenging, especially for advanced design and campaign setup without technical support.
- Users report **slow performance** in Listrak, affecting usability and the effectiveness of product recommendations across browsers.

#### What Are Recent G2 Reviews of Listrak?

**["Game-Changer for B2B E-Commerce Automation"](https://www.g2.com/survey_responses/listrak-review-12448237)**

**Rating:** 4.0/5.0 stars

_— Hagner H._

[Read full review](https://www.g2.com/survey_responses/listrak-review-12448237)

**["Unifies E-commerce Marketing, Boosting Sales"](https://www.g2.com/survey_responses/listrak-review-12449307)**

**Rating:** 4.0/5.0 stars

_— Sebastian R._

[Read full review](https://www.g2.com/survey_responses/listrak-review-12449307)

#### What Are G2 Users Discussing About Listrak?

- [What is Listrak used for?](https://www.g2.com/discussions/what-is-listrak-used-for)

### [Retention Science](https://www.g2.com/products/retention-science/reviews)

Retention Science is the best way to target, engage and retain your customers. Our data-driven, SaaS-based Retention Marketing platform predicts customer behavior and delivers targeted multi-channel communications that increase revenue and encourage customer advocacy. We make sophisticated data science and marketing automation simple and accessible for marketing teams of all sizes. Retention Science, a Constant Contact company, is a provider of ecommerce-focused digital marketing services powered by intelligent technology and customer support to help sell more in less time. Our data-driven platform sends the right messages to the right customers at the right time and delivers personalized, multi-channel communications that help drive big results. Learn more at retentionscience.com.

**Average Rating:** 4.5/5.0

**Total Reviews:** 34

#### How Do G2 Users Rate Retention Science?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 8.9/10 (Category avg: 8.0/10)
- **Data Enrichment:** 9.2/10 (Category avg: 8.6/10)
- **Expandability:** 9.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Retention Science?

- **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076)
- **Year Founded:** 1995
- **HQ Location:** Waltham, US
- **Twitter:** @ConstantContact  
67,137 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8b1f70774b20876cbd6f2e58e03d1e39c91352c8e3e3b2c4795aca37ecef11c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fconstant-contact%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,147 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 44% Small, 38% Medium

#### What Do G2 Reviewers Say About Retention Science?

_AI-generated summary from verified user reviews_

##### Pros

- Users value Retention Science for its **automated intelligent decision-making** that enhances customer retention and marketing efficiency.
- Users value the **automation efficiency** of Retention Science, streamlining customer targeting and campaign personalization effortlessly.
- Users value the **analytics expertise** of Retention Science, noting improved campaign insights and conversion rates.
- Users value the **automation features** of Retention Science, enabling efficient and intelligent customer retention strategies.
- Users value the **effective customer engagement** of Retention Science, enhancing lead outreach and conversion rates successfully.

##### Cons

- Users note **limited transparency and customization** in Retention Science, affecting trust and usability in campaign workflows.
- Users find the **learning curve steep** due to complex UI and limited transparency in AI decision-making.
- Users find **reporting options complex** , lacking detail on campaign performance and making analysis challenging.
- Users find the **limited pre-built US fintech compliance templates** insufficient for their specific retention needs.
- Users find the **website design overly complex** , making it challenging for new employees to navigate effectively.

#### What Are Recent G2 Reviews of Retention Science?

**["US-Focused Churn Prediction with Strong Compliance Features"](https://www.g2.com/survey_responses/retention-science-review-12292953)**

**Rating:** 4.0/5.0 stars

_— Hayden L._

[Read full review](https://www.g2.com/survey_responses/retention-science-review-12292953)

**["Automates Customer Retention with Predictive Precision"](https://www.g2.com/survey_responses/retention-science-review-12320824)**

**Rating:** 4.0/5.0 stars

_— padma k._

[Read full review](https://www.g2.com/survey_responses/retention-science-review-12320824)

#### What Are G2 Users Discussing About Retention Science?

- [How do you use Retention Science?](https://www.g2.com/discussions/how-do-you-use-retention-science)
- [What is ReSci?](https://www.g2.com/discussions/what-is-resci)
- [What is retention science definition?](https://www.g2.com/discussions/what-is-retention-science-definition)
- [What does Retention Science do?](https://www.g2.com/discussions/what-does-retention-science-do)

### [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews)

Netcore is an agentic marketing platform trusted by 6,500+ brands across 40 countries for customer engagement, marketing automation, and personalization. We help marketing teams in ecommerce, retail, BFSI, large enterprise, and D2C build profitable growth through meaningful, data-driven customer connections. Our all-in-one MarTech platform brings together everything marketers need to engage, convert, and retain customers across channels: email marketing, WhatsApp marketing, push notifications, SMS, in-app messaging, and web personalization. With customer data platform (CDP) capabilities, customer journey orchestration, AI-led product recommendations, and onsite search, Netcore puts the customer at the core of every campaign. Netcore brings AI agents into the marketer's workflow to automate campaign creation, customer segmentation, and 1:1 personalization at scale. With predictive analytics, A/B testing, and autonomous optimization, our agents help brands lift engagement rates, improve conversions, and maximize marketing ROI. Customers using our platform report measurable results, including up to 6X revenue uplift, 70X marketing-generated ROI, and 5X digital engagement. At global scale, Netcore powers 50 billion+ emails, 5 billion+ push notifications, 200 million+ WhatsApp messages, and 1 million+ AI-driven interactions every month. From email service provider capabilities to a complete customer lifecycle management (CLM) and customer engagement suite, Netcore helps you deliver the right message, on the right channel, at the right time. Looking for a fullstack customer engagement platform with agentic capabilities? Explore Netcore.

**Average Rating:** 4.5/5.0

**Total Reviews:** 564

#### How Do G2 Users Rate Netcore Customer Engagement Platform?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 7.6/10 (Category avg: 8.0/10)
- **Data Enrichment:** 8.2/10 (Category avg: 8.6/10)
- **Expandability:** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Netcore Customer Engagement Platform?

- **Seller:** [Netcore Private Limited](https://www.g2.com/sellers/netcore-private-limited)
- **Company Website:** netcore.ai
- **Year Founded:** 1998
- **HQ Location:** Mumbai, IN
- **Twitter:** @netcore\_cloud  
1,828 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=072da5485ee3b0c6d6e4fc5020e552f88a7af3281ad9a2f4e524605854c6eb94&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnetcore-solutions%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,278 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Financial Services, Insurance
- **Company Size:** 49% Medium, 33% Large

#### What Do G2 Reviewers Say About Netcore Customer Engagement Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of Netcore's platform, especially the intuitive drag-and-drop journey builder.
- Users value the **helpful support** provided by Netcore, enhancing engagement strategies and ensuring smooth implementation.
- Users appreciate the **intelligent automation and personalization** capabilities of Netcore's platform for seamless omnichannel engagement.
- Users value the **responsive and dedicated customer support** of Netcore, enhancing their overall experience with the platform.
- Users value the **intelligent automation and personalization features** of Netcore, enhancing customer engagement across multiple channels.

##### Cons

- Users face challenges due to **missing features** like timely reporting and comprehensive error explanations in campaigns.
- Users find a **slight learning curve** with the interface, noting challenges in usability and journey creation.
- Users experience **slow performance** when uploading large data or during peak email delivery times, affecting overall efficiency.
- Users report **slow loading times** , which hinder performance and detract from the overall experience with the platform.
- Users find the **limited features** of the Netcore platform restrict their ability to implement complex marketing strategies.

#### What Are Recent G2 Reviews of Netcore Customer Engagement Platform?

**["Efficient Engagement with Agile Support"](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-11527942)**

**Rating:** 4.5/5.0 stars

_— Marcelo L._

[Read full review](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-11527942)

**["Netcore Delivers Speed to Value with Seamless, Powerful Omnichannel Journeys"](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-12828108)**

**Rating:** 5.0/5.0 stars

_— Yash G._

[Read full review](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-12828108)

#### What Are G2 Users Discussing About Netcore Customer Engagement Platform?

- [When was Netcore founded?](https://www.g2.com/discussions/when-was-netcore-founded)
- [What is Netcore email?](https://www.g2.com/discussions/what-is-netcore-email)
- [What is Smartech Netcore?](https://www.g2.com/discussions/what-is-smartech-netcore)

### [Omeda](https://www.g2.com/products/omeda/reviews)

Professional media, publishers and content creators partner with Omeda to grow their revenue and their audience. With a suite of products combining customer data platforms (CDP), marketing automation, and subscription management, Omeda enables media companies and publishers to unify and harness the power of first-party data from every channel to deliver new products and programs that engage audiences and advertisers — all from one platform. Omeda has over 40 years of experience in audience relationship management. We send over 7.6 billion emails annually, manage over 25,000 brands and products, and cleanse and manage millions of records for our clients.

**Average Rating:** 4.5/5.0

**Total Reviews:** 48

#### How Do G2 Users Rate Omeda?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 8.3/10 (Category avg: 8.0/10)
- **Data Enrichment:** 8.1/10 (Category avg: 8.6/10)
- **Expandability:** 7.9/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Omeda?

- **Seller:** [Omeda](https://www.g2.com/sellers/omeda)
- **Year Founded:** 1978
- **HQ Location:** Chicago, Illinois
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3903a723fad1a6a52543c7818e700cafc302f0a2f0f6a8e7eb3dc156d34619c8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fomeda%2F&secure%5Burl_type%5D=linkedin_company_website)  
155 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Publishing, Media Production
- **Company Size:** 53% Medium, 45% Small

#### What Are Recent G2 Reviews of Omeda?

**["Omeda is apart of my life everyday!"](https://www.g2.com/survey_responses/omeda-review-4914474)**

**Rating:** 4.5/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/omeda-review-4914474)

**["Very educational"](https://www.g2.com/survey_responses/omeda-review-8077446)**

**Rating:** 5.0/5.0 stars

_— Drew L._

[Read full review](https://www.g2.com/survey_responses/omeda-review-8077446)

#### What Are G2 Users Discussing About Omeda?

- [What is Omeda used for?](https://www.g2.com/discussions/what-is-omeda-used-for)

### [Catalyst](https://www.g2.com/products/totango-catalyst/reviews)

Catalyst, now part of Totango, empowers teams to identify and capitalize on expansion and upsell opportunities, driving recurring revenue growth. Built to simplify complex strategies, it helps businesses achieve sustainable success by aligning each action with your customer’s key objectives, ensuring they achieve their desired outcomes for your product or service. Catalyst unlocks your team’s potential to deliver smarter, faster, and scalable results, paving the way for long-term success. Learn more here!

**Average Rating:** 4.5/5.0

**Total Reviews:** 656

#### How Do G2 Users Rate Catalyst?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 7.8/10 (Category avg: 8.0/10)
- **Data Enrichment:** 8.2/10 (Category avg: 8.6/10)
- **Expandability:** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Catalyst?

- **Seller:** [Totango](https://www.g2.com/sellers/totango)
- **Company Website:** www.totango.com
- **Year Founded:** 2010
- **HQ Location:** New York, NY
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3c055ca1d4406b1442de250192896a32c751981491e45014b5bb40827df34236&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F760976%2F&secure%5Burl_type%5D=linkedin_company_website)  
124 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Customer Success Manager, Senior Customer Success Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 75% Medium, 13% Small

#### What Do G2 Reviewers Say About Catalyst?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **intuitive interface** of Catalyst, enabling efficient customer management and clear, practical problem-solving.
- Users appreciate the **automation features** of Catalyst, enhancing efficiency and ensuring proactive customer engagement.
- Users value the **exceptional customer engagement** capabilities of Catalyst, enhancing relationships and driving meaningful outcomes.
- Users appreciate the **seamless integrations** of Catalyst, enhancing efficiency and centralizing customer success data effectively.
- Users find Catalyst's interface to be **intuitive and clean** , making navigation and report pulling effortless.

##### Cons

- Users note a notable **learning curve** with Catalyst, especially for those new to customer success platforms.
- Users find significant **integration issues** with Catalyst, hindering workflow efficiency and complicating customer communication.
- Users are frustrated with the **missing integrations and limited features** in Catalyst, hindering effective workflow management.
- Users find Catalyst to be **not intuitive** , complicating simple tasks and leading to frustration with its functionality.
- Users find the **limited customization** options in Catalyst restrict their ability to tailor dashboards to specific needs.

#### What Are Recent G2 Reviews of Catalyst?

**["Chat and Email-to-File Features Make Workflows Effortless"](https://www.g2.com/survey_responses/catalyst-review-12459474)**

**Rating:** 5.0/5.0 stars

_— Kelli W._

[Read full review](https://www.g2.com/survey_responses/catalyst-review-12459474)

**["Customer Health Monitoring That Simplifies Usage Tracking and Renewals"](https://www.g2.com/survey_responses/catalyst-review-12905872)**

**Rating:** 4.0/5.0 stars

_— Jai M._

[Read full review](https://www.g2.com/survey_responses/catalyst-review-12905872)

#### What Are G2 Users Discussing About Catalyst?

- [What makes Cisco different?](https://www.g2.com/discussions/what-makes-cisco-different)
- [Do you need smartnet to upgrade IOS?](https://www.g2.com/discussions/do-you-need-smartnet-to-upgrade-ios)
- [What is a Cisco switch used for?](https://www.g2.com/discussions/what-is-a-cisco-switch-used-for)
- [What is Catalyst in networking?](https://www.g2.com/discussions/what-is-catalyst-in-networking)

### [Simon AI](https://www.g2.com/products/simon-ai/reviews)

Simon AI helps marketing teams achieve 1:1 personalization. Simon AI combines a composable CDP with agentic AI, allowing marketers to set goals like reducing churn or increasing repeat purchases, and AI handles the rest. It uncovers hidden signals, activates 100x more data, and automates execution across channels, enabling small teams to perform like large ones. Brands like ASOS and SeatGeek trust Simon for faster launches, scalable personalization, and revenue growth.

**Average Rating:** 4.2/5.0

**Total Reviews:** 259

#### How Do G2 Users Rate Simon AI?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 6.4/10 (Category avg: 8.0/10)
- **Data Enrichment:** 8.2/10 (Category avg: 8.6/10)
- **Expandability:** 8.2/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Simon AI?

- **Seller:** [Simon AI](https://www.g2.com/sellers/simon-ai)
- **Year Founded:** 2014
- **HQ Location:** New York
- **Twitter:** @simon\_data  
672 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe12b960f40eb17433d876814392f99cdbe47ca8d1ee22ccc5cf5265cd658346&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10126701%2F&secure%5Burl_type%5D=linkedin_company_website)  
70 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Email Marketing Manager, Lifecycle Marketing Manager
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 55% Medium, 24% Small

#### What Do G2 Reviewers Say About Simon AI?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** of Simon AI, enjoying its intuitive design and smooth user experience.
- Users praise the **excellent customer support** at Simon AI, noting the quick and helpful assistance from the team.
- Users commend the **helpful and responsive support** from Simon AI, enhancing their overall experience and satisfaction.
- Users appreciate the **flexible data segmentation** capabilities of Simon AI, enabling precise audience targeting efficiently.
- Users value the **easy integration** with various platforms, ensuring efficient management of first-party data.

##### Cons

- Users find the **learning curve steep** with Simon AI, requiring training to navigate its complex features effectively.
- Users find the **data management limitations** of Simon AI challenging, requiring SQL knowledge and additional support for effective use.
- Users find the **slow performance** of Simon AI frustrating, impacting their ability to efficiently build campaigns and search resources.
- Users find the **bugs in the UI/UX** frustrating, impacting overall ease of use and campaign building.
- Users face **segmentation issues** that complicate data management and can confuse those unfamiliar with the platform's UI.

#### What Are Recent G2 Reviews of Simon AI?

**["Simon Data is the future of CRM"](https://www.g2.com/survey_responses/simon-ai-review-9575408)**

**Rating:** 5.0/5.0 stars

_— Michael C._

[Read full review](https://www.g2.com/survey_responses/simon-ai-review-9575408)

**["Great platform and quick response"](https://www.g2.com/survey_responses/simon-ai-review-9577589)**

**Rating:** 5.0/5.0 stars

_— Romani C._

[Read full review](https://www.g2.com/survey_responses/simon-ai-review-9577589)

#### What Are G2 Users Discussing About Simon AI?

- [What is Simon Data used for?](https://www.g2.com/discussions/what-is-simon-data-used-for)

### [BuyerGenomics](https://www.g2.com/products/buyergenomics/reviews)

BuyerGenomics is a Predictive Marketing Automation toolset that democratizes the capabilities of elite Fortune 500 marketers. "BG" uses targeted AI to automate target definition, and acquire the highest value net-new customer for each brand and automates their retention and growth.

**Average Rating:** 4.9/5.0

**Total Reviews:** 27

#### How Do G2 Users Rate BuyerGenomics?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 9.3/10 (Category avg: 8.0/10)
- **Data Enrichment:** 9.5/10 (Category avg: 8.6/10)
- **Expandability:** 9.2/10 (Category avg: 8.6/10)

#### Who Is the Company Behind BuyerGenomics?

- **Seller:** [BuyerGenomics](https://www.g2.com/sellers/buyergenomics)
- **HQ Location:** New York, New York
- **Twitter:** @BuyerGenomics  
22 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=741478c7996b9b363e26e62645865037a55ea74ee18162f16458fe6e540ed9cd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F27236578%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 71% Small, 25% Medium

#### What Do G2 Reviewers Say About BuyerGenomics?

_AI-generated summary from verified user reviews_

##### Pros

- Users note the **significant business growth** achieved with BuyerGenomics, aligning perfectly with their budget and customer preferences.
- Users praise **effective business support** from BuyerGenomics, aligning well with budget and customer preferences for success.
- Users praise the **exceptional customer service** of BuyerGenomics, highlighting their responsiveness and support.
- Users commend the **exceptional customer service** of BuyerGenomics, enhancing their overall experience with the product.

##### Cons

- Users experience a **steep learning curve** initially, but the tool becomes beneficial with time and practice.

#### What Are Recent G2 Reviews of BuyerGenomics?

**["Obsessed with BG on every level as it pertains to email marketing!"](https://www.g2.com/survey_responses/buyergenomics-review-8524475)**

**Rating:** 5.0/5.0 stars

_— Kristy W._

[Read full review](https://www.g2.com/survey_responses/buyergenomics-review-8524475)

**["On of the best software for marketing"](https://www.g2.com/survey_responses/buyergenomics-review-10626304)**

**Rating:** 5.0/5.0 stars

_— priyanshu r._

[Read full review](https://www.g2.com/survey_responses/buyergenomics-review-10626304)

#### What Are G2 Users Discussing About BuyerGenomics?

- [What is BuyerGenomics used for?](https://www.g2.com/discussions/what-is-buyergenomics-used-for)

### [RedEye](https://www.g2.com/products/redeye/reviews)

Born in 1997 and headquartered in the UK, RedEye is an AI driven marketing automation provider that uses data, technology and people to empower UK based B2C brands to drive strategies that attract, engage, convert and retain customers. We’re proud of our track record of generating significant ROI for our clients by providing them a sophisticated solution which enables them to better understand and respond to their customers. Our platform draws data from multiple sources, consolidates and enables you to gain richer insights about your customers & their behaviour, allowing you to build customer relationships through multi-channel personalisation, maximise opportunities within the customer lifecycle and increase Customer Lifetime Value.

**Average Rating:** 4.2/5.0

**Total Reviews:** 84

#### How Do G2 Users Rate RedEye?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 7.7/10 (Category avg: 8.0/10)
- **Data Enrichment:** 7.9/10 (Category avg: 8.6/10)
- **Expandability:** 8.5/10 (Category avg: 8.6/10)

#### Who Is the Company Behind RedEye?

- **Seller:** [Spotler Group](https://www.g2.com/sellers/spotler-group-a3f6b7c0-24fb-4205-9f31-02f8a1d43e29)
- **Year Founded:** 2001
- **HQ Location:** Rotterdam, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7b56c0f59c6bec30134538449063af8ce8521d26f28197bced3170e60a9fc965&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fspotler-group%2F&secure%5Burl_type%5D=linkedin_company_website)  
164 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail, Leisure, Travel & Tourism
- **Company Size:** 40% Medium, 29% Small

#### What Do G2 Reviewers Say About RedEye?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of RedEye, enjoying its intuitive setup and straightforward operation across devices.
- Users appreciate the **automation efficiency** of RedEye, making campaign management and customer engagement effortless and effective.
- Users value RedEye's **analytics expertise** , enabling effective campaign reporting and insightful data-driven personalization.
- Users appreciate the **time efficiency** RedEye provides, helping them manage campaigns and access documents seamlessly.
- Users appreciate the **easy customer engagement** features of RedEye, which streamline campaign management and reporting.

##### Cons

- Users find RedEye to be **expensive** , especially for midsize companies seeking additional features and support.
- Users find the **reporting features lacking** , with suggestions for deeper insights and improved customer support.
- Users find the **steep learning curve** challenging for newcomers, affecting their overall experience with RedEye.
- Users face **access restrictions** , limiting features based on levels and complicating the overall experience with RedEye.
- Users find the **reporting features lacking** , suggesting improvements for a more robust experience.

#### What Are Recent G2 Reviews of RedEye?

**["Effective for Automation, Needs Better Reporting"](https://www.g2.com/survey_responses/redeye-review-12091677)**

**Rating:** 4.5/5.0 stars

_— OMKAR S._

[Read full review](https://www.g2.com/survey_responses/redeye-review-12091677)

**["A Lifesaver for Version Control and Accessibility"](https://www.g2.com/survey_responses/redeye-review-12284518)**

**Rating:** 5.0/5.0 stars

_— Abdullah M._

[Read full review](https://www.g2.com/survey_responses/redeye-review-12284518)

#### What Are G2 Users Discussing About RedEye?

- [What is RedEye used for?](https://www.g2.com/discussions/what-is-redeye-used-for)

### [RevSetter](https://www.g2.com/products/revsetter/reviews)

RevSetter is a cutting-edge CS and revenue platform built on a unique data model and insights engine to super-charge customer success, account management, and revenue teams across the globe. RevSetter unlocks the efficiency of your revenue-facing teams – starting with a streamlined onboarding and fast time-to-value, it’s fully customizable for ICs, managers, and the C-Suite and capable of powering the actions and workflows of the full revenue journey. We built our platform to address the market’s current challenges, while also future-proofing the evolving needs of revenue teams worldwide. It’s time to empower your business with a comprehensive set of solutions ranging from automated workflows, robust data management, dynamic customer journeys, product usage analytics, and much more – all in one innovative solution.

**Average Rating:** 4.8/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate RevSetter?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 8.5/10 (Category avg: 8.0/10)
- **Data Enrichment:** 9.3/10 (Category avg: 8.6/10)
- **Expandability:** 8.9/10 (Category avg: 8.6/10)

#### Who Is the Company Behind RevSetter?

- **Seller:** [RevSetter](https://www.g2.com/sellers/revsetter)
- **Year Founded:** 2020
- **HQ Location:** Santa Monica, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0bf9b1206506ad8c51f243c517b47eca1f04483d4c3476b5a0f8927bb2662bfb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frevsetter%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Games
- **Company Size:** 92% Small, 8% Medium

#### What Are Recent G2 Reviews of RevSetter?

**["Powerful platform for our CS-team."](https://www.g2.com/survey_responses/revsetter-review-8872900)**

**Rating:** 5.0/5.0 stars

_— Hasan A._

[Read full review](https://www.g2.com/survey_responses/revsetter-review-8872900)

**["Great CS Platform"](https://www.g2.com/survey_responses/revsetter-review-8889739)**

**Rating:** 4.5/5.0 stars

_— Melinda S._

[Read full review](https://www.g2.com/survey_responses/revsetter-review-8889739)

### [Lytics](https://www.g2.com/products/lytics/reviews)

Lytics is a premier customer data platform for Google Cloud customers and 100% Google Cloud-native CDP. Lytics CDP offers a composable and modern architecture that fits with and accelerates your cloud data strategy. Integrated with existing cloud data warehouses, Lytics helps companies build a unified first-party data foundation, resolving identities to construct and maintain comprehensive profiles that are compliant, extensible, and accessible. Lytics connects to a robust ecosystem for third-party enrichment and activation using reverse ETL, generative AI, and the most comprehensive set of real-time connections into DSPs and action systems in the industry. Lytics unique approach enables brands to work without silos from a reliable source of truth, reimagining how they leverage their own customer data to increase customer engagement and boost ROI, empowering business users with the insights and tools they need to drive action while enabling compliance with global consumer data residency and privacy regulations.

**Average Rating:** 3.9/5.0

**Total Reviews:** 67

#### How Do G2 Users Rate Lytics?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 7.7/10 (Category avg: 8.0/10)
- **Data Enrichment:** 9.1/10 (Category avg: 8.6/10)
- **Expandability:** 8.1/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Lytics?

- **Seller:** [Lytics](https://www.g2.com/sellers/lytics)
- **Year Founded:** 2012
- **HQ Location:** Portland, OR
- **Twitter:** @lytics  
1,268 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dfca0bcb2561cee926a8c6cfb0cbe68cc5104a03897fde611bcfe39082bbeeda&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2752977%2F&secure%5Burl_type%5D=linkedin_company_website)  
22 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Publishing, Marketing and Advertising
- **Company Size:** 57% Medium, 27% Large

#### What Do G2 Reviewers Say About Lytics?

_AI-generated summary from verified user reviews_

##### Pros

- Users value Lytics for its **effective audience activation** , enhancing retargeting and segmentation for better targeting outcomes.
- Users value Lytics for its **excellent data management capabilities** , enhancing retargeting and segmentation for effective targeting.
- Users value the **effective segmentation capabilities** of Lytics, enhancing their targeting and retargeting efforts significantly.
- Users value the **flexibility** of Lytics for effective retargeting and segmentation, enhancing their targeting strategies.
- Users value the **journey creation capabilities** of Lytics, enhancing retargeting and segmentation for improved targeting.

#### What Are Recent G2 Reviews of Lytics?

**["Simple, Powerful UI with Seamless CDP Integrations"](https://www.g2.com/survey_responses/lytics-review-12639410)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/lytics-review-12639410)

**["Game-Changer Platform for Marketers"](https://www.g2.com/survey_responses/lytics-review-8360493)**

**Rating:** 5.0/5.0 stars

_— Babita C._

[Read full review](https://www.g2.com/survey_responses/lytics-review-8360493)

#### What Are G2 Users Discussing About Lytics?

- [What is ActionIQ?](https://www.g2.com/discussions/what-is-actioniq)
- [What is lytics io?](https://www.g2.com/discussions/what-is-lytics-io)
- [What does Simon data do?](https://www.g2.com/discussions/what-does-simon-data-do)
- [What is lytics used for?](https://www.g2.com/discussions/what-is-lytics-used-for)

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 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated 

Products classified in the overall Customer Data Platform (CDP) category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Customer Data Platform (CDP) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Customer Data Platform (CDP) category.

In addition to qualifying for inclusion in the Customer Data Platforms (CDP) category, to qualify for inclusion in the Small Business Customer Data Platforms (CDP) category, a product must have at least 10 reviews left by a reviewer from a small business.

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