The unifcation of the customer data on one platofrm, data lakes for scalibility, connectivity with third parties, customer journeys, SMS and Paid Media, and Mail capabilities. They also have a wonderful support staff in case you need assistance. Plus data intergation is simple and can be done in many ways including real time. Review collected by and hosted on G2.com.

I'm not too fond of jinja code but do like that you have a generator. Review collected by and hosted on G2.com.