# Best Customer Data Platforms (CDP) for Medium-Sized Businesses - Page 3

*By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*


Products classified in the overall Customer Data Platform (CDP) category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Customer Data Platform (CDP) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Customer Data Platform (CDP) category.

In addition to qualifying for inclusion in the Customer Data Platforms (CDP) category, to qualify for inclusion in the Medium-Sized Business Customer Data Platforms (CDP) category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.





## Top Customer Data Platforms (CDP) at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) | 4.3/5.0 (299 reviews) | Salesforce-native unified customer profile activation | "[Unifies Customer Data into Actionable Insights Across Salesforce](https://www.g2.com/survey_responses/salesforce-data-360-formerly-data-cloud-review-13038632)" |
| 2 | [Insider One](https://www.g2.com/products/insider-one/reviews) | 4.8/5.0 (1,395 reviews) | Unified CDP with omnichannel journey orchestration | "[Insider One unifies data and channels with a truly fluid Journey Orchestration](https://www.g2.com/survey_responses/insider-one-review-13037392)" |
| 3 | [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) | 4.6/5.0 (766 reviews) | Omnichannel personalization with unified customer-event data | "[Bloomreach Makes Personalisation Easy with Powerful Segmentation and Automation](https://www.g2.com/survey_responses/bloomreach-review-13078543)" |
| 4 | [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) | 4.3/5.0 (445 reviews) | Real-time customer data unification and audience activation | "[Unifies Customer Data and Enables Real-Time Marketing Activation](https://www.g2.com/survey_responses/tealium-customer-data-hub-review-12708029)" |
| 5 | [Customer.io](https://www.g2.com/products/customer-io/reviews) | 4.4/5.0 (831 reviews) | Behavior-triggered lifecycle messaging with unified CDP | "[Powerful Automation with Excellent Personalization Capabilities](https://www.g2.com/survey_responses/customer-io-review-12798023)" |
| 6 | [Adobe Real-Time CDP](https://www.g2.com/products/adobe-real-time-cdp/reviews) | 4.1/5.0 (178 reviews) | Real-time unified profiles with cross-channel activation | "[A Centralized Customer Profile Platform for Real-Time Personalization](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-12332816)" |
| 7 | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.5/5.0 (1,311 reviews) | Ecommerce behavioral data for retention flows | "[Easy-to-Use Platform for Email Marketing Automation](https://www.g2.com/survey_responses/klaviyo-review-12959044)" |
| 8 | [Dotdigital](https://www.g2.com/products/dotdigital/reviews) | 4.4/5.0 (1,195 reviews) | Omnichannel customer data unification with lifecycle automation | "[Effortless Segmentation, Quick Setup](https://www.g2.com/survey_responses/dotdigital-review-12951247)" |
| 9 | [Planhat](https://www.g2.com/products/planhat/reviews) | 4.5/5.0 (935 reviews) | Post-sales customer health data unification | "[Powering Our AI-Driven Customer Success Transformation](https://www.g2.com/survey_responses/planhat-review-10542084)" |
| 10 | [D·engage](https://www.g2.com/products/d-engage/reviews) | 4.6/5.0 (133 reviews) | Omnichannel journey orchestration with unified CDP | "[Powerful Omnichannel Engagement and Personalization with D·engage](https://www.g2.com/survey_responses/d-engage-review-13112522)" |


## G2 Grid® for Customer Data Platforms (CDP)
![G2 Grid® for Customer Data Platforms (CDP) plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-data-platform-cdp/grids.png?focus%5B%5D=43119&focus%5B%5D=1173013&focus%5B%5D=19103&focus%5B%5D=24829&focus%5B%5D=22329&focus%5B%5D=1759&focus%5B%5D=18316&focus%5B%5D=54136)
Highlighted products: Insider One, Salesforce Data 360 (formerly Data Cloud), Bloomreach, Planhat, Klaviyo, Dotdigital, Customer.io, and Tealium Customer Data Hub.
Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-data-platform-cdp/grids.json?focus%5B%5D=insider-one&focus%5B%5D=salesforce-data-360-formerly-data-cloud&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=planhat&focus%5B%5D=klaviyo&focus%5B%5D=dotdigital&focus%5B%5D=customer-io&focus%5B%5D=tealium-customer-data-hub&segment=mid-market)


## How Many Customer Data Platforms (CDP) Products Does G2 Track?
**Total Products under this Category:** 293

### Category Stats (Jul 2026)
- **Average Rating**: 4.46/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: D·engage (+0.39%) - Among all products in this category, D·engage recorded the largest rating increase compared to last month
*Last updated: July 17, 2026*


## How Does G2 Rank Customer Data Platforms (CDP) Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 24,200+ Authentic Reviews
- 293+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.



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---

## What Are the Top-Rated Customer Data Platforms (CDP) Products in 2026?
### 1. [Openprise](https://www.g2.com/products/openprise/reviews)
Openprise makes your GTM data smarter with AI and automation. As the only data and AI orchestration platform built for modern go-to-market teams, Openprise automates your processes, unifies your data silos, and consolidates point solutions so Ops leaders can build smarter GTM data — your data, your way, your timeline. Fortune 500 companies and high-growth enterprises alike rely on Openprise and its partner ecosystem to unlock cleaner data, more efficient operations, and AI-ready pipelines. See how Openprise makes your GTM data smarter at www.openprisetech.com and follow us on LinkedIn. For more information, please visit www.openprisetech.com.


**Average Rating:** 4.9/5.0
**Total Reviews:** 63
**How Do G2 Users Rate Openprise?**

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 8.3/10 (Category avg: 8.0/10)
- **Data Enrichment:** 9.8/10 (Category avg: 8.6/10)
- **Expandability:** 10.0/10 (Category avg: 8.6/10)

**Who Is the Company Behind Openprise?**

- **Seller:** [Openprise](https://www.g2.com/sellers/openprise)
- **Year Founded:** 2014
- **HQ Location:** San Mateo, US
- **Twitter:** @openprisetech (3,573 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3526047/ (125 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 59% Enterprise, 34% Mid-Market


#### What Are Openprise's Pros and Cons?

**Pros:**

- Booking Efficiency (1 reviews)
- Data Management (1 reviews)
- Data Quality (1 reviews)
- Flexibility (1 reviews)
- Lead Generation (1 reviews)

**Cons:**

- Poor Navigation (1 reviews)


### What Do G2 Reviewers Say About Openprise?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **booking efficiency** of Openprise due to its advanced database and flexible lead routing options.
- Users value Openprise for its **strong database and flexible lead routing options** , enhancing their data management capabilities.
- Users value the **robust database and flexible lead routing options** of Openprise, enhancing data management efficiency.
- Users value the **flexible options** in Openprise for complex lead routing and robust database management.
- Users value the **strong database and flexible lead routing options** of Openprise, enhancing their lead generation capabilities.

**Cons:**

- Users find the **navigation and configuration difficult** , indicating a need for improvements in the Openprise UI.

#### What Are Recent G2 Reviews of Openprise?

**"[Robust and versatile tool for Lead routing process automation](https://www.g2.com/survey_responses/openprise-review-10755221)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Computer Software*

[Read full review](https://www.g2.com/survey_responses/openprise-review-10755221)

---

**"[Great Tool, Even Better Implementation and Support Teams!](https://www.g2.com/survey_responses/openprise-review-5210577)"**

**Rating:** 5.0/5.0 stars
*— Veronica K.*

[Read full review](https://www.g2.com/survey_responses/openprise-review-5210577)

---


#### What Are G2 Users Discussing About Openprise?

- [What is Openprise used for?](https://www.g2.com/discussions/what-is-openprise-used-for)

### 2. [Zeta Marketing Platform](https://www.g2.com/products/zeta-marketing-platform/reviews)
Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth.


**Average Rating:** 4.0/5.0
**Total Reviews:** 114
**How Do G2 Users Rate Zeta Marketing Platform?**

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 6.9/10 (Category avg: 8.0/10)
- **Data Enrichment:** 7.5/10 (Category avg: 8.6/10)
- **Expandability:** 7.5/10 (Category avg: 8.6/10)

**Who Is the Company Behind Zeta Marketing Platform?**

- **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global)
- **Company Website:** https://zetaglobal.com/
- **Year Founded:** 2007
- **HQ Location:** New York, NY
- **Twitter:** @ZetaGlobal (16,660 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/zetaglobal/posts/?feedView=all (2,991 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 44% Mid-Market, 38% Enterprise


#### What Are Zeta Marketing Platform's Pros and Cons?

**Pros:**

- Ease of Use (24 reviews)
- Customer Support (19 reviews)
- Features (18 reviews)
- Helpful (17 reviews)
- Performance Results (15 reviews)

**Cons:**

- Learning Curve (14 reviews)
- Campaign Issues (9 reviews)
- Missing Features (9 reviews)
- Complex Usability (8 reviews)
- Poor Usability (8 reviews)


### What Do G2 Reviewers Say About Zeta Marketing Platform?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Zeta Marketing Platform, enhancing their campaign building and navigation experience.
- Users value the **responsive customer support** of Zeta Marketing Platform, appreciating timely assistance and effective collaboration.
- Users love the **intuitive interface and efficient features** of Zeta Marketing Platform, enhancing campaign management and performance.
- Users appreciate the **intuitive interface and efficient reporting** , making campaign building quick and straightforward.
- Users highlight the **improved performance** of email campaigns with Zeta, significantly reducing time to market.

**Cons:**

- Users find the **learning curve steep** , making dynamic personalization feel complicated and overwhelming, especially for beginners.
- Users report **campaign issues** like slow loading, poor search functionality, and lacking folder structures complicating their experience.
- Users note the **missing features** in Zeta Marketing Platform, leading to complexity and diminished user experience.
- Users find Zeta Marketing Platform's **complex usability** makes it challenging to navigate and set up effectively.
- Users experience **poor usability** with Zeta Marketing Platform due to its complex, overwhelming, and outdated interface.

#### What Are Recent G2 Reviews of Zeta Marketing Platform?

**"[Streamlined Email Campaigns with Room for Improvement](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)"**

**Rating:** 4.0/5.0 stars
*— Max R.*

[Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)

---

**"[Simple, Intuitive ESP for Managing Campaigns and Analytics](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Broadcast Media*

[Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)

---


#### What Are G2 Users Discussing About Zeta Marketing Platform?

- [How much does Zeta global cost?](https://www.g2.com/discussions/how-much-does-zeta-global-cost)
- [Is Zeta a SaaS company?](https://www.g2.com/discussions/is-zeta-a-saas-company)
- [What does Zeta Global do?](https://www.g2.com/discussions/what-does-zeta-global-do)
- [What is the main tool of Zeta?](https://www.g2.com/discussions/what-is-the-main-tool-of-zeta)

### 3. [Blueshift](https://www.g2.com/products/blueshift/reviews)
Stop fighting your tech stack and start talking to your customers with a platform that actually works for you. We built Blueshift because we were tired of clunky tools that add more work to your day. It is not another confusing box of parts that leaves you to figure it out on your own. We brought your data, AI, and channels together so you can focus on your message instead of your technical setup. Most marketers spend more time cleaning messy spreadsheets than actually sending emails. Our platform aggregates customer data to create meaningful profiles. You can see what people are doing in real time instead of looking at what they did weeks ago. This lets you send messages that feel personal because they are based on how people really act. It is about being relevant without the manual struggle. You should not need a math degree or an IT team to run a basic campaign. Our Customer AI handles the heavy lifting by predicting what your customers want and when they want to hear from you. It points out which groups to target and suggests the right products for each person. This AI even runs your A/B tests for you. It saves the average team about 40 hours of work every month. That is a lot of time you could spend on things that actually matter. You can coordinate everything from email and SMS to your website in one place. Your customers get a smooth ride no matter where they interact with your brand. We integrate seamlessly with your current tools so you can get started quickly. It is a simple way to increase sales and satisfy your customers without the usual operational nightmare.


**Average Rating:** 4.4/5.0
**Total Reviews:** 273
**How Do G2 Users Rate Blueshift?**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 8.4/10 (Category avg: 8.0/10)
- **Data Enrichment:** 8.7/10 (Category avg: 8.6/10)
- **Expandability:** 8.8/10 (Category avg: 8.6/10)

**Who Is the Company Behind Blueshift?**

- **Seller:** [Blueshift Labs](https://www.g2.com/sellers/blueshift-labs)
- **Company Website:** https://blueshift.com
- **Year Founded:** 2014
- **HQ Location:** San Francisco, CA
- **Twitter:** @blueshiftlabs (1,884 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3768967/ (96 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Email Marketing Manager, Email Marketing Specialist
- **Top Industries:** Financial Services, Marketing and Advertising
- **Company Size:** 53% Mid-Market, 34% Small-Business


#### What Are Blueshift's Pros and Cons?

**Pros:**

- Ease of Use (27 reviews)
- Customer Support (20 reviews)
- Features (14 reviews)
- Personalization (14 reviews)
- Market Segmentation (13 reviews)

**Cons:**

- Learning Curve (19 reviews)
- Missing Features (9 reviews)
- Feature Development (8 reviews)
- Complexity (7 reviews)
- Expensive (7 reviews)


### What Do G2 Reviewers Say About Blueshift?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Blueshift to be **easy to learn and user-friendly** , making onboarding and building email journeys straightforward.
- Users value the **responsive customer support** of Blueshift, appreciating quick assistance and helpful training resources.
- Users value the **advanced features and seamless integration** of Blueshift, enhancing customer engagement and marketing effectiveness.
- Users value Blueshift for its **advanced AI personalization** capabilities, enhancing customer engagement through tailored marketing experiences.
- Users appreciate the **powerful segmentation capabilities** of Blueshift, enabling targeted communication and advanced personalization.

**Cons:**

- Users find the **learning curve steep** , requiring significant resources and training to effectively utilize Blueshift.
- Users find Blueshift's **missing features** in reporting and workflow builders hinder their overall experience and usability.
- Users find the **lack of essential features** frustrating, but appreciate the support team's responsiveness to requests.
- Users find Blueshift's **complexity** challenging, noting difficulties in reporting and navigating the platform effectively.
- Users find Blueshift to be **expensive** , making it challenging for smaller teams and businesses to afford.

#### What Are Recent G2 Reviews of Blueshift?

**"[Easy Segmentation and Multichannel Workflows in One Powerful Platform](https://www.g2.com/survey_responses/blueshift-review-12372401)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Online Media*

[Read full review](https://www.g2.com/survey_responses/blueshift-review-12372401)

---

**"[Powerful Blueshift Functionality That Brings Enterprise Features to Hospitality](https://www.g2.com/survey_responses/blueshift-review-12824266)"**

**Rating:** 5.0/5.0 stars
*— Bryce P.*

[Read full review](https://www.g2.com/survey_responses/blueshift-review-12824266)

---


#### What Are G2 Users Discussing About Blueshift?

- [What is Blueshift used for?](https://www.g2.com/discussions/what-is-blueshift-used-for)

### 4. [Endear](https://www.g2.com/products/endear/reviews)
Endear is the AI-powered clienteling platform for modern retail brands that want to build meaningful customer relationships at scale. With over 2,000 retail stores around the globe driving more than $1 billion in attributed sales, Endear empowers store teams with unified customer profiles, real-time data, and AI that automatically identifies who to reach out to, when, and what to say so associates spend their time selling, not searching. By streamlining outreach across channels like text, email, and WhatsApp, Endear helps deliver personalized, high-impact customer experiences that increase foot traffic and boost sales. With every engagement trackable and actionable, Endear is redefining retail ROI so every store becomes a performance channel and every interaction becomes a revenue moment.


**Average Rating:** 4.4/5.0
**Total Reviews:** 34
**How Do G2 Users Rate Endear?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 8.9/10 (Category avg: 8.0/10)
- **Data Enrichment:** 8.0/10 (Category avg: 8.6/10)
- **Expandability:** 7.4/10 (Category avg: 8.6/10)

**Who Is the Company Behind Endear?**

- **Seller:** [Endear](https://www.g2.com/sellers/endear)
- **Company Website:** https://www.endearhq.com/
- **Year Founded:** 2016
- **HQ Location:** New York, New York, United States
- **LinkedIn® Page:** https://www.linkedin.com/company/endear (35 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 56% Mid-Market, 38% Small-Business


#### What Are Endear's Pros and Cons?

**Pros:**

- Personalization (16 reviews)
- Ease of Use (15 reviews)
- Customization (14 reviews)
- Features (12 reviews)
- Customer Engagement (11 reviews)

**Cons:**

- Limited Customization (7 reviews)
- Difficult Customization (6 reviews)
- Missing Features (6 reviews)
- Template Issues (5 reviews)
- Learning Curve (4 reviews)


### What Do G2 Reviewers Say About Endear?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **personalization features** of Endear, enhancing customer engagement and driving store revenue effectively.
- Users appreciate the **ease of use** of Endear, enabling simple client connections and seamless navigation.
- Users love the **customization features** of Endear, enhancing customer engagement and driving tailored communications effectively.
- Users appreciate the **seamless integration with Shopify** , enhancing personalized marketing and driving customer engagement effectively.
- Users value the **personalized marketing and clienteling** features of Endear, enhancing customer relationships and engagement.

**Cons:**

- Users find the **limited customization** of Endear restrictive, impacting their ability to tailor the platform to specific needs.
- Users find the **difficult customization** in Endear hampers their ability to tailor the platform to their needs effectively.
- Users find the platform lacks **missing features** like more organization options and better email selection capabilities.
- Users find the **template issues** limiting, citing complications in searching and a lack of customization options.
- Users find the **learning curve steep** , with complicated customer searches and unclear profiles challenging at first.

#### What Are Recent G2 Reviews of Endear?

**"[Easy to Use and Responsive to Customer Feedback](https://www.g2.com/survey_responses/endear-review-12772708)"**

**Rating:** 4.0/5.0 stars
*— Jason L.*

[Read full review](https://www.g2.com/survey_responses/endear-review-12772708)

---

**"[Effortless Clientelling with Stellar Support](https://www.g2.com/survey_responses/endear-review-12746677)"**

**Rating:** 5.0/5.0 stars
*— Cristina E.*

[Read full review](https://www.g2.com/survey_responses/endear-review-12746677)

---


#### What Are G2 Users Discussing About Endear?

- [What is Endear used for?](https://www.g2.com/discussions/endear-cdp-what-is-endear-used-for) - 1 comment
- [What is Endear used for?](https://www.g2.com/discussions/what-is-endear-used-for) - 1 comment

### 5. [Ortto](https://www.g2.com/products/ortto/reviews)
Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale.


**Average Rating:** 4.4/5.0
**Total Reviews:** 610
**How Do G2 Users Rate Ortto?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 6.6/10 (Category avg: 8.0/10)
- **Data Enrichment:** 7.7/10 (Category avg: 8.6/10)
- **Expandability:** 8.1/10 (Category avg: 8.6/10)

**Who Is the Company Behind Ortto?**

- **Seller:** [Ortto](https://www.g2.com/sellers/ortto)
- **Company Website:** https://ortto.com/
- **Year Founded:** 2015
- **HQ Location:** Sydney, Australia
- **Twitter:** @ortto (180 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/ortto (25 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Marketing Manager, CEO
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 71% Small-Business, 27% Mid-Market


#### What Are Ortto's Pros and Cons?

**Pros:**

- Ease of Use (32 reviews)
- Customer Support (26 reviews)
- Intuitive (24 reviews)
- Features (22 reviews)
- Integrations (20 reviews)

**Cons:**

- Expensive (13 reviews)
- Learning Curve (12 reviews)
- Limited Features (12 reviews)
- Limited Customization (10 reviews)
- Steep Learning Curve (10 reviews)


### What Do G2 Reviewers Say About Ortto?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Ortto, making marketing automation and customer data management effortless.
- Users commend the **responsive support team** of Ortto, enhancing their experience with efficient problem-solving and assistance.
- Users love the **intuitive interface** of Ortto, making it easy to manage customer journeys and launch campaigns quickly.
- Users love Ortto for its **powerful marketing features** , simplifying automation, lead management, and analytics in one platform.
- Users value Ortto's **robust data integration** capabilities, enhancing marketing strategies and facilitating informed decision-making.

**Cons:**

- Users find Ortto **expensive** , especially as pricing increases with contact growth and essential features are behind a paywall.
- Users find the **learning curve steep** , particularly for complex automations, requiring additional training for effective use.
- Users find Ortto's **limited features** hinder effective reporting, customization, and overall functionality for advanced needs.
- Users express frustration with the **limited customization options** in Ortto, hindering their ability to tailor reports effectively.
- Users find that Ortto has a **steep learning curve** , requiring extensive training to unlock its full potential.

#### What Are Recent G2 Reviews of Ortto?

**"[Automation options are incredible](https://www.g2.com/survey_responses/ortto-review-8022737)"**

**Rating:** 5.0/5.0 stars
*— Diana C.*

[Read full review](https://www.g2.com/survey_responses/ortto-review-8022737)

---

**"[Extensive Features, Fast Support, Great Value](https://www.g2.com/survey_responses/ortto-review-12951693)"**

**Rating:** 5.0/5.0 stars
*— Kenji S.*

[Read full review](https://www.g2.com/survey_responses/ortto-review-12951693)

---


#### What Are G2 Users Discussing About Ortto?

- [What is Ortto used for?](https://www.g2.com/discussions/ortto-what-is-ortto-used-for) - 1 comment
- [What's another word for autopilot?](https://www.g2.com/discussions/what-s-another-word-for-autopilot)
- [What does it mean to be on autopilot?](https://www.g2.com/discussions/what-does-it-mean-to-be-on-autopilot)

### 6. [Hull](https://www.g2.com/products/hull/reviews)
Hull allows sales, marketing and customer success teams to make sense of the whole customer journey and use all customer data that’s otherwise locked up and siloed away in dozens of separate tools and databases. It puts everyone customer-facing in your organization on the same page by creating one common set of customer data across the whole customer journey.


**Average Rating:** 4.6/5.0
**Total Reviews:** 41
**How Do G2 Users Rate Hull?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 2.5/10 (Category avg: 8.0/10)
- **Data Enrichment:** 9.3/10 (Category avg: 8.6/10)
- **Expandability:** 8.9/10 (Category avg: 8.6/10)

**Who Is the Company Behind Hull?**

- **Seller:** [Hull](https://www.g2.com/sellers/hull)
- **Year Founded:** 2013
- **HQ Location:** Atlanta, GA
- **Twitter:** @hull (2,501 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2853032/ (50 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Computer Software, Financial Services
- **Company Size:** 49% Small-Business, 49% Mid-Market



#### What Are Recent G2 Reviews of Hull?

**"[Flexibility of connectors is amazing](https://www.g2.com/survey_responses/hull-review-6799854)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/hull-review-6799854)

---

**"[Hull is awesome to connect all kind of data but reliability...](https://www.g2.com/survey_responses/hull-review-4442394)"**

**Rating:** 4.5/5.0 stars
*— Jordan C.*

[Read full review](https://www.g2.com/survey_responses/hull-review-4442394)

---



### 7. [Omeda](https://www.g2.com/products/omeda/reviews)
Omeda is the only audience engagement platform built for organizations that rely on audience relationships to drive their business. With a suite of products combining customer data platforms (CDP), marketing automation, and subscription management, Omeda enables media companies and publishers to unify and harness the power of first-party data from every channel to deliver new products and programs that engage audiences and advertisers — all from one platform. Omeda has over 40 years of experience in audience relationship management. We send over 5.5 billion emails annually, manage over 25,000 brands and products, and cleanse and manage millions of records for our clients.


**Average Rating:** 4.5/5.0
**Total Reviews:** 48
**How Do G2 Users Rate Omeda?**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 8.3/10 (Category avg: 8.0/10)
- **Data Enrichment:** 8.1/10 (Category avg: 8.6/10)
- **Expandability:** 7.9/10 (Category avg: 8.6/10)

**Who Is the Company Behind Omeda?**

- **Seller:** [Omeda](https://www.g2.com/sellers/omeda)
- **Year Founded:** 1978
- **HQ Location:** Chicago, Illinois
- **LinkedIn® Page:** https://www.linkedin.com/company/omeda/ (155 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Publishing, Media Production
- **Company Size:** 53% Mid-Market, 45% Small-Business



#### What Are Recent G2 Reviews of Omeda?

**"[Very educational](https://www.g2.com/survey_responses/omeda-review-8077446)"**

**Rating:** 5.0/5.0 stars
*— Drew L.*

[Read full review](https://www.g2.com/survey_responses/omeda-review-8077446)

---

**"[Omeda is apart of my life everyday!](https://www.g2.com/survey_responses/omeda-review-4914474)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/omeda-review-4914474)

---


#### What Are G2 Users Discussing About Omeda?

- [What is Omeda used for?](https://www.g2.com/discussions/what-is-omeda-used-for)

### 8. [Solitics](https://www.g2.com/products/solitics/reviews)
Solitics is a real-time marketing automation platform for iGaming, online trading and retail banking brands. The platform helps teams turn live customer data into personalised engagement across the full user lifecycle, with AI helping translate user behaviour and business goals into the next best action. From first visit to long-term retention, Solitics helps brands respond to what users are doing while the moment still matters. Solitics is built around Adaptive Engagement, an approach that brings Marketing Automation, Smart Gamification and Agentic AI into one connected platform. Marketing Automation gives teams the tools to build real-time user journeys, create segments, trigger messages and coordinate communication across email, SMS, push, in-app messaging and WhatsApp. Multiple channels can work together within the same journey, so each interaction feels more relevant and connected. Smart Gamification adds another layer to the experience. Teams can use missions, widgets, mini-games, tournaments, leaderboards, progress tracking and rewards to guide user behaviour and increase participation. The Agentic AI layer helps teams move faster from insight to action. It supports strategy, segmentation, journey logic, content ideas, performance analysis and optimisation using natural language, while autonomous AI agents handle the heavy lifting up to approval by preparing strategies, logic, insights and recommendations. Teams keep full control over what goes live, so goals and KPIs can turn into practical marketing actions without manual work at every step. Solitics processes live data and responds within 0.8 seconds of user activity. The platform also offers a no-code interface and a guaranteed 45-day integration process, helping teams move from setup to live engagement quickly. Founded in 2013, Solitics works with hundreds of brands, helping them engage millions of users and process billions of customer events every day.


**Average Rating:** 4.6/5.0
**Total Reviews:** 29
**How Do G2 Users Rate Solitics?**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 4.2/10 (Category avg: 8.0/10)
- **Data Enrichment:** 8.9/10 (Category avg: 8.6/10)
- **Expandability:** 10.0/10 (Category avg: 8.6/10)

**Who Is the Company Behind Solitics?**

- **Seller:** [Solitics](https://www.g2.com/sellers/solitics)
- **Company Website:** https://www.solitics.com
- **Year Founded:** 2013
- **HQ Location:** Tel Aviv
- **Twitter:** @solitics (1 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/solitics/ (37 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Financial Services, Gambling & Casinos
- **Company Size:** 66% Mid-Market, 31% Small-Business


#### What Are Solitics's Pros and Cons?

**Pros:**

- Customer Engagement (4 reviews)
- Data Segmentation (3 reviews)
- Journey Creation (3 reviews)
- Personalization (3 reviews)
- Personalization Services (3 reviews)

**Cons:**

- Learning Curve (4 reviews)
- Complex Reporting (1 reviews)
- High Complexity (1 reviews)
- Insufficient Guidance (1 reviews)
- Integration Issues (1 reviews)


### What Do G2 Reviewers Say About Solitics?
*AI-generated summary from verified user reviews*

**Pros:**

- Users love the **real-time customer engagement** features of Solitics, enhancing personalized outreach and campaign relevance.
- Users value the **easy data segmentation** in Solitics, enhancing personalized campaigns and improving customer engagement significantly.
- Users praise the **user-friendly journey creation** in Solitics, enabling dynamic personalization without technical expertise.
- Users value the **real-time personalization** features of Solitics, enhancing customer engagement and campaign relevance significantly.
- Users highly value the **real-time personalization services** of Solitics, enhancing customer engagement and campaign relevance effortlessly.

**Cons:**

- Users find the **learning curve steep** initially, requiring technical help to navigate the setup and interface.
- Users find the **complex reporting** in Solitics challenging, impacting their ability to utilize advanced features efficiently.
- Users find the **initial setup complex** , often requiring technical assistance to navigate effectively.
- Users find the **insufficient guidance** challenging during initial setup, especially for those unfamiliar with data integration.
- Users struggle with a **learning curve for integration** in Solitics, wishing for better onboarding and support.

#### What Are Recent G2 Reviews of Solitics?

**"[A powerful and flexible customer engagement platform.](https://www.g2.com/survey_responses/solitics-review-11418360)"**

**Rating:** 4.0/5.0 stars
*— ✪ KHaled S.*

[Read full review](https://www.g2.com/survey_responses/solitics-review-11418360)

---

**"[Solitics gives us a clear, real-time view of how customers move through our site and apps](https://www.g2.com/survey_responses/solitics-review-11438733)"**

**Rating:** 5.0/5.0 stars
*— Nour E.*

[Read full review](https://www.g2.com/survey_responses/solitics-review-11438733)

---


#### What Are G2 Users Discussing About Solitics?

- [What is Solitics used for?](https://www.g2.com/discussions/what-is-solitics-used-for)

### 9. [Zeotap CDP](https://www.g2.com/products/zeotap-cdp/reviews)
Zeotap is the AI-powered Customer Data Platform that helps enterprises unlock the true value of their customer data - faster, smarter, and with enterprise-grade precision. With plug-and-play connectors and a flexible, modular design, Zeotap integrates effortlessly into existing ecosystems, delivering 3x faster time-to-value than traditional CDPs. Trusted by leading global brands, Zeotap combines the industry’s most advanced ID Extension and identity resolution with AI-powered orchestration - enabling unmatched match rates, smarter segmentation, and real-time activation. Designed for business teams and loved by IT, Zeotap makes it easy to unify, activate, and scale customer data - while staying fully compliant with global privacy regulations. Smarter data. Stronger outcomes. Built for business.


**Average Rating:** 4.4/5.0
**Total Reviews:** 52
**How Do G2 Users Rate Zeotap CDP?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 7.0/10 (Category avg: 8.0/10)
- **Data Enrichment:** 8.6/10 (Category avg: 8.6/10)
- **Expandability:** 8.1/10 (Category avg: 8.6/10)

**Who Is the Company Behind Zeotap CDP?**

- **Seller:** [Zeotap](https://www.g2.com/sellers/zeotap)
- **Year Founded:** 2014
- **HQ Location:** Berlin, Berlin
- **Twitter:** @zeotap (1,946 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/zeotap/ (168 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Consumer Goods
- **Company Size:** 47% Enterprise, 27% Small-Business


#### What Are Zeotap CDP's Pros and Cons?

**Pros:**

- Customer Support (5 reviews)
- Ease of Use (5 reviews)
- Customer Engagement (4 reviews)
- User Identification (2 reviews)
- User Interface (2 reviews)

**Cons:**

- Data Management (2 reviews)
- Limited Functionality (2 reviews)
- Poor Usability (2 reviews)
- Bugs (1 reviews)
- Data Discovery (1 reviews)


### What Do G2 Reviewers Say About Zeotap CDP?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **exceptional customer support** from Zeotap CDP, noting quick responses and helpful assistance.
- Users value the **easy-to-use interface** of Zeotap CDP, enhancing their overall experience with effective support.
- Users value the **ease of customer engagement** with Zeotap CDP, enhancing connections with their audiences effectively.
- Users benefit from the **robust identity resolution** of Zeotap CDP, ensuring compliance with privacy regulations for data operations.
- Users value the **great UI** of Zeotap CDP, which enhances usability and brand engagement effectively.

**Cons:**

- Users report **issues with match rates** and lack of insights on data ingestion failures, impacting the overall experience.
- Users find the **limited functionality** of Zeotap CDP limiting, particularly regarding customer-level interactions and segment updates.
- Users find **poor usability** in Zeotap CDP, with challenges in the interface and data visualization impacting their experience.
- Users face issues with **data ingestion failures** and experience shortcomings in some UX features of Zeotap CDP.
- Users experience **lack of insights** when ingested data fails, impacting the usability of Zeotap CDP.

#### What Are Recent G2 Reviews of Zeotap CDP?

**"[Simple Integration but Data Management Could Be Improved](https://www.g2.com/survey_responses/zeotap-cdp-review-12236569)"**

**Rating:** 5.0/5.0 stars
*— SERGIO R.*

[Read full review](https://www.g2.com/survey_responses/zeotap-cdp-review-12236569)

---

**"[Flexible Audience Routing to Any Destination](https://www.g2.com/survey_responses/zeotap-cdp-review-12244305)"**

**Rating:** 5.0/5.0 stars
*— Julian M.*

[Read full review](https://www.g2.com/survey_responses/zeotap-cdp-review-12244305)

---


#### What Are G2 Users Discussing About Zeotap CDP?

- [What is a customer intelligence platform?](https://www.g2.com/discussions/what-is-a-customer-intelligence-platform)
- [When was Zeotap founded?](https://www.g2.com/discussions/when-was-zeotap-founded)
- [Who owns Zeotap?](https://www.g2.com/discussions/who-owns-zeotap)
- [What does Zeotap do?](https://www.g2.com/discussions/what-does-zeotap-do)

### 10. [BlueConic](https://www.g2.com/products/blueconic/reviews)
BlueConic, the leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 350 companies worldwide, including Forbes, Heineken, Michelin, Telia Company, and VF Corp, use BlueConic to unify data into persistent, individual-level profiles and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more. BlueConic is a global company with offices in the US and Europe.


**Average Rating:** 4.1/5.0
**Total Reviews:** 19
**How Do G2 Users Rate BlueConic?**

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 7.9/10 (Category avg: 8.0/10)
- **Data Enrichment:** 9.2/10 (Category avg: 8.6/10)
- **Expandability:** 8.7/10 (Category avg: 8.6/10)

**Who Is the Company Behind BlueConic?**

- **Seller:** [BlueConic](https://www.g2.com/sellers/blueconic)
- **Company Website:** https://www.blueconic.com
- **Year Founded:** 2010
- **HQ Location:** Boston, Massachusetts
- **Twitter:** @blueconic (2,267 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5057388/ (166 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 53% Mid-Market, 32% Enterprise



#### What Are Recent G2 Reviews of BlueConic?

**"[Good middelware CDP for feed your advertising campaigns](https://www.g2.com/survey_responses/blueconic-review-8397883)"**

**Rating:** 4.0/5.0 stars
*— Remy d.*

[Read full review](https://www.g2.com/survey_responses/blueconic-review-8397883)

---

**"[Lots of interesting features, easy to use, great support](https://www.g2.com/survey_responses/blueconic-review-8488004)"**

**Rating:** 4.0/5.0 stars
*— Guido N.*

[Read full review](https://www.g2.com/survey_responses/blueconic-review-8488004)

---


#### What Are G2 Users Discussing About BlueConic?

- [What is BlueConic net?](https://www.g2.com/discussions/what-is-blueconic-net)
- [What does Simon data do?](https://www.g2.com/discussions/blueconic-what-does-simon-data-do-04d098d4-1137-4187-bc03-b19ecb162c98)
- [What does Simon data do?](https://www.g2.com/discussions/blueconic-what-does-simon-data-do)
- [How does BlueConic work?](https://www.g2.com/discussions/blueconic-how-does-blueconic-work)
- [How does BlueConic work?](https://www.g2.com/discussions/how-does-blueconic-work)

### 11. [Amperity](https://www.g2.com/products/amperity/reviews)
With the Amperity customer data platform, brands can build a first-party data foundation to fuel customer acquisition and retention, personalize experiences that build loyalty, and manage privacy compliance. Using patented AI and machine learning methods, Amperity stitches together all customer interactions to build a unified view that seamlessly connects to marketing and technology tools. Amperity delivers the data confidence brands need to unlock growth by truly knowing their customers. More than 400 brands worldwide rely on Amperity to turn data into business value, including Alaska Airlines, DICK’S Sporting Goods, Endeavour Drinks, Planet Fitness, Seattle Sounders FC, Under Armour and Wyndham Hotels & Resorts.


**Average Rating:** 4.4/5.0
**Total Reviews:** 52
**How Do G2 Users Rate Amperity?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 7.6/10 (Category avg: 8.0/10)
- **Data Enrichment:** 8.3/10 (Category avg: 8.6/10)
- **Expandability:** 8.5/10 (Category avg: 8.6/10)

**Who Is the Company Behind Amperity?**

- **Seller:** [Amperity](https://www.g2.com/sellers/amperity)
- **Company Website:** https://amperity.com
- **Year Founded:** 2016
- **HQ Location:** Seattle, Washington
- **Twitter:** @amperity (1,308 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/amperity/ (295 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 45% Enterprise, 36% Mid-Market


#### What Are Amperity's Pros and Cons?

**Pros:**

- Analytics Expertise (3 reviews)
- Data Accuracy (2 reviews)
- Ease of Use (2 reviews)
- Platform Integration (2 reviews)
- AI Technology (1 reviews)

**Cons:**

- Access Control (1 reviews)
- Difficult Learning (1 reviews)
- Expensive (1 reviews)
- Learning Curve (1 reviews)
- Poor Support (1 reviews)


### What Do G2 Reviewers Say About Amperity?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value Amperity for its **analytics expertise** , providing clear insights from unified customer data for better decision-making.
- Users value the **data accuracy** of Amperity, as it provides a complete view of user behavior and preferences.
- Users appreciate the **ease of use** of Amperity, which simplifies data management and boosts insight generation.
- Users value the **unified customer data** provided by Amperity for clear and actionable insights.
- Users value the **AI-driven identity resolution** in Amperity for its effectiveness in building first-party identity graphs swiftly.

**Cons:**

- Users express concerns about **access control issues** , highlighting potential privacy risks and dependence on third parties.
- Users find the **difficult learning curve** challenging, impacting their ability to effectively use Amperity.
- Users find Amperity **expensive** , alongside concerns about its learning curve and potential privacy risks.
- Users find the **learning curve challenging** , which can hinder effective usage and adoption of Amperity.
- Users express dissatisfaction with Amperity's **poor support** , noting unresponsive customer service and limited communication from managers.

#### What Are Recent G2 Reviews of Amperity?

**"[Amperity - Advanced customer segmentation](https://www.g2.com/survey_responses/amperity-review-8403812)"**

**Rating:** 4.0/5.0 stars
*— Sivabalan R.*

[Read full review](https://www.g2.com/survey_responses/amperity-review-8403812)

---

**"[Unifies Customer Data for Actionable Insights](https://www.g2.com/survey_responses/amperity-review-12128481)"**

**Rating:** 5.0/5.0 stars
*— Sahana R.*

[Read full review](https://www.g2.com/survey_responses/amperity-review-12128481)

---


#### What Are G2 Users Discussing About Amperity?

- [What does Simon data do?](https://www.g2.com/discussions/amperity-what-does-simon-data-do)
- [Is SaaS an Amperity?](https://www.g2.com/discussions/is-saas-an-amperity) - 2 upvotes
- [Is Amperity a CDP?](https://www.g2.com/discussions/is-amperity-a-cdp)
- [What does Amperity do?](https://www.g2.com/discussions/what-does-amperity-do)

### 12. [RedEye](https://www.g2.com/products/redeye/reviews)
Born in 1997 and headquartered in the UK, RedEye is an AI driven marketing automation provider that uses data, technology and people to empower UK based B2C brands to drive strategies that attract, engage, convert and retain customers. We’re proud of our track record of generating significant ROI for our clients by providing them a sophisticated solution which enables them to better understand and respond to their customers. Our platform draws data from multiple sources, consolidates and enables you to gain richer insights about your customers & their behaviour, allowing you to build customer relationships through multi-channel personalisation, maximise opportunities within the customer lifecycle and increase Customer Lifetime Value.


**Average Rating:** 4.2/5.0
**Total Reviews:** 84
**How Do G2 Users Rate RedEye?**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 7.7/10 (Category avg: 8.0/10)
- **Data Enrichment:** 7.9/10 (Category avg: 8.6/10)
- **Expandability:** 8.5/10 (Category avg: 8.6/10)

**Who Is the Company Behind RedEye?**

- **Seller:** [Spotler Group](https://www.g2.com/sellers/spotler-group-a3f6b7c0-24fb-4205-9f31-02f8a1d43e29)
- **Year Founded:** 2001
- **HQ Location:** Rotterdam, NL
- **LinkedIn® Page:** https://www.linkedin.com/company/spotler-group/ (164 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Retail, Leisure, Travel & Tourism
- **Company Size:** 40% Mid-Market, 29% Small-Business


#### What Are RedEye's Pros and Cons?

**Pros:**

- Ease of Use (6 reviews)
- Automation Efficiency (4 reviews)
- Analytics Expertise (3 reviews)
- Time Efficiency (3 reviews)
- Customer Engagement (2 reviews)

**Cons:**

- Expensive (3 reviews)
- Missing Features (3 reviews)
- Learning Curve (2 reviews)
- Access Restrictions (1 reviews)
- Complex Reporting (1 reviews)


### What Do G2 Reviewers Say About RedEye?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of RedEye, enjoying its intuitive setup and straightforward operation across devices.
- Users appreciate the **automation efficiency** of RedEye, making campaign management and customer engagement effortless and effective.
- Users value RedEye's **analytics expertise** , enabling effective campaign reporting and insightful data-driven personalization.
- Users appreciate the **time efficiency** RedEye provides, helping them manage campaigns and access documents seamlessly.
- Users appreciate the **easy customer engagement** features of RedEye, which streamline campaign management and reporting.

**Cons:**

- Users find RedEye to be **expensive** , especially for midsize companies seeking additional features and support.
- Users find the **reporting features lacking** , with suggestions for deeper insights and improved customer support.
- Users find the **steep learning curve** challenging for newcomers, affecting their overall experience with RedEye.
- Users face **access restrictions** , limiting features based on levels and complicating the overall experience with RedEye.
- Users find the **reporting features lacking** , suggesting improvements for a more robust experience.

#### What Are Recent G2 Reviews of RedEye?

**"[Effective for Automation, Needs Better Reporting](https://www.g2.com/survey_responses/redeye-review-12091677)"**

**Rating:** 4.5/5.0 stars
*— OMKAR S.*

[Read full review](https://www.g2.com/survey_responses/redeye-review-12091677)

---

**"[A Lifesaver for Version Control and Accessibility](https://www.g2.com/survey_responses/redeye-review-12284518)"**

**Rating:** 5.0/5.0 stars
*— Abdullah  M.*

[Read full review](https://www.g2.com/survey_responses/redeye-review-12284518)

---


#### What Are G2 Users Discussing About RedEye?

- [What is RedEye used for?](https://www.g2.com/discussions/what-is-redeye-used-for)

### 13. [Lytics](https://www.g2.com/products/lytics/reviews)
Lytics is a premier customer data platform for Google Cloud customers and 100% Google Cloud-native CDP. Lytics CDP offers a composable and modern architecture that fits with and accelerates your cloud data strategy. Integrated with existing cloud data warehouses, Lytics helps companies build a unified first-party data foundation, resolving identities to construct and maintain comprehensive profiles that are compliant, extensible, and accessible. Lytics connects to a robust ecosystem for third-party enrichment and activation using reverse ETL, generative AI, and the most comprehensive set of real-time connections into DSPs and action systems in the industry. Lytics unique approach enables brands to work without silos from a reliable source of truth, reimagining how they leverage their own customer data to increase customer engagement and boost ROI, empowering business users with the insights and tools they need to drive action while enabling compliance with global consumer data residency and privacy regulations.


**Average Rating:** 3.9/5.0
**Total Reviews:** 67
**How Do G2 Users Rate Lytics?**

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 7.7/10 (Category avg: 8.0/10)
- **Data Enrichment:** 9.1/10 (Category avg: 8.6/10)
- **Expandability:** 8.1/10 (Category avg: 8.6/10)

**Who Is the Company Behind Lytics?**

- **Seller:** [Lytics](https://www.g2.com/sellers/lytics)
- **Year Founded:** 2012
- **HQ Location:** Portland, OR
- **Twitter:** @lytics (1,268 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2752977/ (22 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Publishing, Marketing and Advertising
- **Company Size:** 57% Mid-Market, 27% Enterprise


#### What Are Lytics's Pros and Cons?

**Pros:**

- Audience Activation (1 reviews)
- Data Management (1 reviews)
- Data Segmentation (1 reviews)
- Flexibility (1 reviews)
- Journey Creation (1 reviews)



### What Do G2 Reviewers Say About Lytics?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value Lytics for its **effective audience activation** , enhancing retargeting and segmentation for better targeting outcomes.
- Users value Lytics for its **excellent data management capabilities** , enhancing retargeting and segmentation for effective targeting.
- Users value the **effective segmentation capabilities** of Lytics, enhancing their targeting and retargeting efforts significantly.
- Users value the **flexibility** of Lytics for effective retargeting and segmentation, enhancing their targeting strategies.
- Users value the **journey creation capabilities** of Lytics, enhancing retargeting and segmentation for improved targeting.


#### What Are Recent G2 Reviews of Lytics?

**"[Game-Changer Platform for Marketers](https://www.g2.com/survey_responses/lytics-review-8360493)"**

**Rating:** 5.0/5.0 stars
*— Babita C.*

[Read full review](https://www.g2.com/survey_responses/lytics-review-8360493)

---

**"[Simple, Powerful UI with Seamless CDP Integrations](https://www.g2.com/survey_responses/lytics-review-12639410)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Information Technology and Services*

[Read full review](https://www.g2.com/survey_responses/lytics-review-12639410)

---


#### What Are G2 Users Discussing About Lytics?

- [What is ActionIQ?](https://www.g2.com/discussions/what-is-actioniq)
- [What is lytics io?](https://www.g2.com/discussions/what-is-lytics-io)
- [What does Simon data do?](https://www.g2.com/discussions/what-does-simon-data-do)
- [What is lytics used for?](https://www.g2.com/discussions/what-is-lytics-used-for)

### 14. [CDP Agent](https://www.g2.com/products/cdp-agent/reviews)
ActionIQ by Uniphore is a new kind of customer data platform for enterprise brands, giving marketers easy and secure ways to activate data anywhere in the customer experience. ActionIQ’s unique composable architecture means data can stay securely where it lives, and marketing teams only use the tools they need. ActionIQ recently joined Uniphore to bring native AI capabilities to the CDP — bridging the gap between data, AI and CX. ActionIQ helps dozens of G2K companies across financial services, media, retail, B2B-Tech, and Travel Hospitality to help grow customer acquisition and retention.


**Average Rating:** 4.1/5.0
**Total Reviews:** 44
**How Do G2 Users Rate CDP Agent?**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 7.2/10 (Category avg: 8.0/10)
- **Data Enrichment:** 7.1/10 (Category avg: 8.6/10)
- **Expandability:** 8.2/10 (Category avg: 8.6/10)

**Who Is the Company Behind CDP Agent?**

- **Seller:** [Uniphore](https://www.g2.com/sellers/uniphore)
- **Year Founded:** 2008
- **HQ Location:** Palo Alto , US
- **Twitter:** @uniphore (2,302 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/uniphore (875 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Retail
- **Company Size:** 56% Enterprise, 22% Mid-Market



#### What Are Recent G2 Reviews of CDP Agent?

**"[Great partnership, transparent roadmap, accessible leadership.](https://www.g2.com/survey_responses/cdp-agent-review-8393918)"**

**Rating:** 5.0/5.0 stars
*— Michael B.*

[Read full review](https://www.g2.com/survey_responses/cdp-agent-review-8393918)

---

**"[Valuable CDP with great Customer Support](https://www.g2.com/survey_responses/cdp-agent-review-8545844)"**

**Rating:** 4.5/5.0 stars
*— Jenna P.*

[Read full review](https://www.g2.com/survey_responses/cdp-agent-review-8545844)

---


#### What Are G2 Users Discussing About CDP Agent?

- [What is the difference between CDP and MDM?](https://www.g2.com/discussions/what-is-the-difference-between-cdp-and-mdm)
- [What does Simon data do?](https://www.g2.com/discussions/actioniq-what-does-simon-data-do)
- [Is ActionIQ a good company?](https://www.g2.com/discussions/is-actioniq-a-good-company)
- [What does ActionIQ do?](https://www.g2.com/discussions/what-does-actioniq-do)


## What Is Customer Data Platforms (CDP)?

[Marketing Software](https://www.g2.com/categories/marketing)

## What Software Categories Are Similar to Customer Data Platforms (CDP)?

- [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)
- [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)
- [Personalization Software](https://www.g2.com/categories/personalization)


---

## How Do You Choose the Right Customer Data Platforms (CDP)?

### What You Should Know About Customer Data Platform (CDP) Software

### Customer data platforms buying insights at a glance

[Customer data platforms (CDPs)](https://www.g2.com/categories/customer-data-platform-cdp) help businesses collect, unify, and activate customer data across marketing, sales, service, and analytics functions. CDPs enable centralized customer data management, audience segmentation, real-time engagement, and analytics-driven personalization.

Organizations primarily use customer data platforms to create unified customer profiles, break down data silos, automate customer journeys, and deliver personalized marketing experiences across channels like email, SMS, digital ads, and ecommerce platforms.

Most cdp software follows tiered pricing models based on data volume, number of customer profiles, or usage. Entry-level CDPs typically start at $1,000 to $3,000 per month for core functionality, while mid-market to enterprise solutions range from $5,000 to $20,000 or more per month depending on advanced features, scalability, and support.

If you’re evaluating CDP software, consider your organization’s data complexity, integration needs, pricing flexibility, feature depth, ease of use, and vendor support quality. Essential questions include:

- What is included in your pricing tiers, and how does pricing scale with data growth?
- What onboarding, training, and customer success resources do you provide?
- What pre-built integrations and API capabilities are available?
- How responsive is the vendor’s customer support and technical assistance?
- Does the CDP offer real-time engagement, personalization, or AI-driven recommendations?

G2's top-rated Customer data platforms currently include Insider, Bloomreach, WebEngage, Fullstory, and Planhat.

According to G2’s Customer Data Statistics, 94% of business leaders say understanding customer needs is essential to delivering personalized experiences, and 78% of organizations say data silos are a major challenge—further validating the need for CDPs with specialized capabilities. ([_Source 1_](https://www.g2.com/articles/customer-data-statistics))

### What are customer data platforms?

G2 defines a [customer data platform](https://www.g2.com/categories/customer-data-platform-cdp) as a software system that collects, unifies, and organizes customer data from various sources into a single, centralized database. Its core purpose is to create a real-time, comprehensive view of each customer to help businesses deliver personalized marketing experiences and make data-driven decisions. Unlike traditional databases or marketing tools, CDP software automatically integrates both online and offline data, including first-party data such as website activity, mobile interactions, email engagement, transaction history, and sometimes third-party data from external sources.

Customer data platforms are designed to be used primarily by marketing teams, requiring minimal technical support, and offer the ability to segment customers, track behavior over time, and trigger automated actions based on that behavior. What makes a CDP unique is its ability to continuously update customer profiles as new data becomes available, structuring that information in a way that is actionable, whether for targeting ads, personalizing communications, or analyzing campaign performance.

A CDP is different from a CRM, data warehouse, or [DMP](https://www.g2.com/categories/data-management-platform-dmp). CRMs are generally focused on sales workflows and rely heavily on manual data entry, while CDPs automatically gather and maintain a broader range of behavioral and demographic data. Data warehouses are typically IT-managed systems for storing and querying historical data, lacking the real-time agility and marketing focus defining CDPs. DMPs, on the other hand, are built for advertising and primarily use anonymous third-party data to improve targeting, whereas CDPs focus on identifiable individuals and long-term relationship building.

By pulling together fragmented data from across platforms such as websites, mobile apps, social channels, and offline sources, a CDP empowers marketers to better understand customer journeys, personalize experiences, and drive long-term customer value.

The global customer data platform market is experiencing rapid growth as businesses prioritize unified customer data management and personalized marketing strategies. According to Fortune Business Insights, the CDP market was valued at USD 2.65 billion in 2024 and is projected to grow from USD 3.28 billion in 2025 to USD 12.96 billion by 2032, reflecting a compound annual growth rate (CAGR) of 21.7% during the forecast period. ([_Source 3_](https://www.fortunebusinessinsights.com/industry-reports/customer-data-platform-market-100633))

G2 currently covers 263 CDP products, with 1,521 reviews published in the last 12 months, making it one of the most reviewed and comprehensive software categories on our platform. ([_Source 2_](https://documentation.g2.com/docs/research-scoring-methodologies))

### What are the top reviewed customer data platforms on G2?

Here are the five highest-reviewed CDP products on G2 in this category:

#### 1. [Insider](https://www.g2.com/products/insider/reviews)

- Number of Reviews: 765
- Satisfaction: 100
- Market Presence: 99
- G2 Score: 100

#### 2. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews)

- Number of Reviews: 463
- Satisfaction: 76
- Market Presence: 93
- G2 Score: 85

#### 3. [WebEngage](https://www.g2.com/products/webengage/reviews)

- Number of Reviews: 174
- Satisfaction: 84
- Market Presence: 70
- G2 Score: 77

#### 4. [Fullstory](https://www.g2.com/products/fullstory/reviews)

- Number of Reviews: 179
- Satisfaction: 74
- Market Presence: 77
- G2 Score: 75

#### 5. [Planhat](https://www.g2.com/products/planhat/reviews)

- Number of Reviews: 312
- Satisfaction: 79
- Market Presence: 64
- G2 Score: 71

These rankings are determined by combining verified user ratings and publicly available web search popularity data:

- The **Satisfaction Score** measures user satisfaction with software products based on user feedback, review quality, quantity, and recency. It helps buyers easily understand how well a product meets user expectations. ([_Source 2_](https://documentation.g2.com/docs/research-scoring-methodologies))
- The **Market Presence Score** measures a product's prominence in its market. It combines data from G2 user reviews and external sources, focusing primarily on product-specific factors to reflect real-world popularity and vendor influence. ([_Source 2_](https://documentation.g2.com/docs/research-scoring-methodologies))
- G2 ranks products using a unique scoring system called the **G2 Score** , calculated from real user reviews, online data, and social signals. This score makes it easy to compare and evaluate different software products within each G2 category. ([_Source 2_](https://documentation.g2.com/docs/research-scoring-methodologies))

### Customer data platform pricing and cost considerations

Customer Data Platform (CDP) pricing can vary widely based on vendor offerings, business size, data volume, and the required features. Most CDPs follow a tiered pricing model, with costs typically scaling based on the number of customer profiles, data processed, or additional features like real-time personalization, advanced analytics, or integrations.

According to G2 data, the average annual price per license for CDPs is approximately _$1,294.70_. Pricing generally ranges from a minimum annual price of _$598.80_ per license to a maximum of _$4,272.00_ per license, depending on the product edition and feature set.

Entry-level CDPs for small to mid-sized businesses often start around _$600 to $1,200 per year_ per license. These plans typically include core features such as data collection, customer segmentation, and basic integrations with marketing tools.

Pricing can increase significantly for mid-market and enterprise-grade organizations, with advanced plans reaching _$4,000 or more per year_ per license. Higher pricing reflects support for larger data volumes, additional users, enhanced privacy and compliance features, AI-powered recommendations, and extensive customization options.

Beyond subscription costs, businesses should consider additional fees such as:

- Data storage overages
- Access to premium analytics or reporting modules
- API usage beyond included limits
- Implementation and onboarding services (which may range from several thousand to tens of thousands of dollars)

When evaluating CDP pricing, it’s important to factor in not only the base subscription fees but also the total cost of ownership. This includes internal resource requirements, training, integration complexity, and potential cost savings from replacing multiple disconnected systems with a unified customer data platform.

### Types of customer data providers on G2

The customer data platform market has matured, leading to the emergence of different types of platforms built for specific use cases. While all CDPs collect and unify customer data, they vary in how much functionality they provide beyond data management. Most fall into one of three categories:

- [Multiple Devices CDPs](https://www.g2.com/categories/customer-data-platform-cdp/f/multiple-devices): Multiple Devices CDPs are built to deliver consistent and personalized customer experiences across any device or channel. They help businesses track customer interactions across smartphones, tablets, desktops, and other connected devices to maintain a unified customer view. This type of CDP is best suited for organizations aiming to create seamless cross-device engagement, ensuring customers receive relevant messaging and experiences no matter how or where they interact with the brand.
- [Marketing Metrics-Focused CDPs](https://www.g2.com/categories/customer-data-platform-cdp/f/marketing-metrics): Marketing Metrics-focused CDPs provide advanced analytics and reporting capabilities that help businesses measure marketing performance and ROI. They enable organizations to track customer engagement, campaign effectiveness, and revenue attribution across multiple channels. This type of CDP is ideal for companies looking to gain deeper insights into their marketing efforts, optimize strategies, and make data-driven decisions while managing customer data in a centralized platform.
- [Recommendation Engine CDPs](https://www.g2.com/categories/customer-data-platform-cdp/f/recommendation-engine): Recommendation Engine CDPs use artificial intelligence and machine learning to deliver personalized content, product recommendations, and next-best actions across customer touchpoints. By analyzing customer behavior, preferences, and purchase history, they help businesses increase engagement and drive conversions. This type of CDP is well-suited for organizations aiming to enhance personalization strategies, improve product discovery, and deliver relevant experiences in real time across marketing channels.
- [Content Marketing CDPs](https://www.g2.com/categories/customer-data-platform-cdp/f/content-marketing): Content Marketing CDPs combine customer data management with content delivery tools to support personalized marketing at scale. They enable businesses to create, manage, and distribute content tailored to customer profiles, behaviors, and preferences. This type of CDP is ideal for organizations focused on automating content-driven campaigns, delivering targeted messaging across multiple channels, and driving customer engagement with personalized, data-informed content experiences.
- **Integration with AI Assistants** : As businesses adopt AI-powered customer service tools, CDPs provide accurate customer profiles and history. This integration enables AI assistants to offer more relevant, efficient, personalized interactions, enhancing overall customer satisfaction.

### Top customer data companies on G2 features rated by G2 reviewers

There is no single best customer data platform for every business. Different CDP features offer unique benefits depending on the organization’s goals, data complexity, and marketing maturity. These features can support users in several ways:

- Data enrichment: Use external data sources to enhance and complete customer profiles.
- Expandability: Add new data sources and adapt to changing data requirements over time.
- Content marketing: Manage and deliver content as part of personalized customer journeys.
- Multiple devices: Deliver consistent, personalized experiences across all customer devices.
- Marketing metrics: Measure the performance and ROI of marketing programs and campaigns.
- Predictive modeling: Forecast customer behaviors and outcomes using statistical models.
- Recommendation engine: Suggest next-best actions or products based on customer data and AI.

### Top CDP benefits identified by G2 reviewers

Effective customer data platform implementation can deliver a range of strategic business benefits, including:

**Ease of Use** : Users often highlight that these CDPs are intuitive and user-friendly, reducing the learning curve.

_“A customer data platform is a very potent, all-in-one platform that functions smoothly like clockwork. It has proven highly capable and effective for us, and we have witnessed consistent growth in CTR using their Smart Recommender.”_ - [Hung Ho, Digital Transformation Executive](https://www.g2.com/products/insider/reviews/insider-review-6920189)

**Data Management** : The ability to collect, unify, and manage customer data efficiently is a standout feature.

_“A customer data platform provides analytics and insights to help businesses understand user behavior, measure the performance of their digital experiences, and make data-driven decisions for optimization and personalization.”_ - [Hlengi Khanyile](https://www.g2.com/products/bloomreach-bloomreach/reviews/bloomreach-review-9184260)

**Personalization Capabilities:** Many users mention strong functionality around segmentation and delivering personalized customer experiences.

_“We send personalized notifications and messages that match each user’s interests and activity. This helps us keep users returning to the app by offering them exactly what they’re looking for. Personalization has made our connection with users stronger and more meaningful.”_ - [Sanjeev Arora, SDE - 1](https://www.g2.com/products/webengage/reviews/webengage-review-10487589)

**Automation** : Automating campaigns and data flows is frequently seen as a time-saver and a key value driver.

_“The customer portals are invaluable for tracking onboarding objectives with customers, keeping everyone aligned. Its robust automation capabilities allow us to create a wide range of alerts based on real-time data, ensuring we never miss critical updates.”_ - [Rocky Radu, Sr. Operations Engineer](http://ws/planhat-review-10533063)

**Customer Support** : Reviewers appreciate responsive and helpful support teams.

_“While the application is intuitive, there are a lot of hidden tricks and tips. Whenever I go to my support team with the question I'm trying to answer, they do everything they can to help me answer that question.”_ - [Tim Oliver, Product Director - Analytics & Data Science](https://www.g2.com/products/fullstory/reviews/fullstory-review-9719408)

### Top customer data platform challenges identified by G2 reviewers

Implementing a customer data software can drive significant marketing and operational value, but G2 user reviews highlight several common challenges that organizations may encounter. These challenges often relate to pricing, complexity, data integration, feature limitations, and support quality. Below are the most frequently reported hurdles, along with key questions to ask vendors and practical advice to address them:

**1. Pricing and cost complexity:** Reviewers frequently mention that CDP software can involve high costs, especially for advanced features, data volume, or enterprise-level use cases. Unclear pricing models or additional costs for integrations and support can be a barrier.

- **Essential questions to ask your CDP vendor** : What is included in your pricing tiers? Are there extra costs for data storage, API access, or integrations? How do costs scale with increasing customer profiles or data usage?
- **How to overcome the challenge** : Look for transparent pricing models that clearly outline what is included. Choose vendors that offer flexible, scalable pricing options aligned with your data needs and growth plans.

**2. Data complexity and steep learning curve:** Customer data platforms often require technical expertise to implement and operate effectively. Users report challenges managing data integration, identity resolution, and advanced segmentation features, especially without dedicated support.

- **Essential questions to ask your CDP vendor** : What onboarding, training, and documentation do you provide? Is your platform designed for marketers, or will technical teams need to be heavily involved? What customer success resources are available?
- **How to overcome the challenge** : Select CDPs that emphasize ease of use, intuitive interfaces, and strong customer enablement programs. Ensure that adequate training resources are available for both technical and non-technical users.

**3. Limited or underdeveloped features:** Many users cite missing features, lack of customization, or limitations in reporting and analytics tools as pain points that hinder their ability to fully leverage the CDP.

- **Essential questions to ask your CDP vendor** : What are your platform’s current core features, and how mature are they? Can you provide a product roadmap or outline of upcoming features? Are there limitations or known gaps in key areas like reporting, integrations, or personalization?
- **How to overcome the challenge** : Select a CDP vendor that is transparent about its product capabilities and development roadmap. During evaluation, prioritize platforms that actively engage with customer feedback and release regular feature updates. Consider whether the available features align with your highest-priority use cases, and avoid over-investing in platforms that require long wait times for critical functionality.

**4. Customer support quality:** Reviewers frequently note slow response times or inadequate assistance when solving technical issues, which negatively impacts their experience with the product.

- **Essential questions to ask your CDP vendor** : What support channels do you offer, such as email, live chat, phone, or dedicated account managers? What is your average response time for support inquiries? Do you provide guaranteed service levels through Service Level Agreements (SLAs)? What resources do you offer for onboarding, training, and ongoing customer success support?
- **How to overcome the challenge** : Evaluate CDP vendors based on proven customer support performance. Look for platforms with responsive, multi-channel support and clearly defined SLAs. Prioritize vendors that offer proactive customer success programs, training resources, and dedicated support contacts to ensure your team receives guidance during implementation and ongoing use.

**5. Data integration complexity:** Many users report difficulties integrating their CDP with existing tools, systems, and data sources. Challenges include limited pre-built connectors, complex API configurations, custom integration requirements, and inconsistent data formatting across platforms. Without seamless integration, a CDP’s ability to unify customer data and deliver insights is significantly reduced.

- **Essential questions to ask your CDP vendor** : What pre-built integrations do you offer with common tools like CRMs, marketing automation platforms, e-commerce systems, and analytics tools? How flexible is your API, and what technical resources are required for custom integrations? Do you provide support or services to help with integration setup and troubleshooting? How do you ensure data accuracy and consistency across connected systems?
- **How to overcome the challenge** : Prioritize CDPs that offer a wide range of pre-built integrations with your existing tools. Confirm that the platform provides clear API documentation, integration support, and technical resources to streamline setup. Engage internal IT teams early in the evaluation process to assess technical compatibility and avoid unexpected complexity during implementation.

### What are customer data platforms used for?

Customer Data Platforms (CDPs) are primarily used to unify customer data, improve marketing performance, and deliver personalized customer experiences. According to G2 reviewers, businesses rely on CDPs to collect and manage customer data from multiple sources and create a single, comprehensive customer view.

Common use cases include improving customer engagement, enabling personalized marketing campaigns, and optimizing customer journeys across channels. Many businesses use CDPs to track customer behavior, automate campaign delivery, and segment audiences for targeted messaging. CDPs also support reporting, real-time analytics, and help teams make data-driven decisions.

Reviewers frequently mention that CDPs help break down data silos, connect online and offline customer interactions, and increase operational efficiency in marketing, sales, and customer service teams.

### Who uses customer data platforms?

Customer data platform solutions are used by businesses to unify customer data, personalize marketing, and improve customer engagement across teams and channels.

- **Marketing teams** : Use CDPs to unify customer data, segment audiences, and personalize campaigns across channels.
- **Sales teams** : Access real-time customer profiles to identify leads, track activity, and deliver personalized outreach.
- **Customer experience teams** : Leverage CDPs to track customer interactions and provide consistent, personalized support.
- **Data and analytics teams** : Use CDPs to collect, analyze, and report on customer data from multiple sources.
- **Ecommerce and retail businesses** : Rely on CDPs to power personalized product recommendations and optimize customer journeys.
- **B2B and B2C companies** : Use CDPs to understand customer behavior, drive engagement, and improve marketing performance.

### Common customer data platform integrations

Customer data platforms integrate with a wide range of tools to collect, unify, and activate customer data across systems. Common integrations include:

- [CRM systems](https://www.g2.com/categories/crm): Connect customer relationship management tools to sync contact data, sales activity, and customer interactions.
- [Marketing automation platforms](https://www.g2.com/categories/marketing-automation): Integrate with email marketing, SMS, and campaign tools to deliver personalized messaging.
- [E-Commerce platforms](https://www.g2.com/categories/e-commerce-platforms): Sync product data, purchase history, and customer behavior from online stores.
- **Advertising platforms** : Connect with ad networks and social media channels to optimize audience targeting and ad personalization.
- [Analytics](https://www.g2.com/categories/analytics-platforms) **and** [BI tools](https://www.g2.com/categories/embedded-business-intelligence): Feed unified customer data into reporting platforms for deeper analysis and insights.
- [Data warehouses](https://www.g2.com/categories/data-warehouse) **and** [cloud storage](https://www.g2.com/categories/cloud-file-storage): Integrate with cloud data systems to centralize large volumes of structured and unstructured data.
- **Customer support tools** : Connect customer service platforms to provide personalized support based on complete customer profiles.

### **Software and services related to customer data platforms**

1. [Data warehouses](https://www.g2.com/categories/data-warehouse) store large volumes of integrated business data for reporting and analytics. Managed by IT teams, they focus on cross-departmental data rather than marketing-specific customer profiles.
2. [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp) collect third-party, cookie-based data for audience targeting and digital advertising. Unlike CDPs, DMPs focus on anonymous data and short-term storage for ad campaigns.
3. [CRM software](https://www.g2.com/categories/crm) store customer contact details, sales activity, and interaction history. While CRMs manage known customer records, CDPs unify data from all channels to create a complete customer view for marketing personalization.

### Future of customer data platforms

The future of customer data platforms will focus on deeper AI-driven personalization, stronger real-time data processing, expanded privacy and compliance features, and increased integration with emerging technologies to help businesses deliver more connected, predictive, and privacy-first customer experiences.

1. **AI-Powered Personalization** : CDPs are increasingly integrating artificial intelligence and machine learning to deliver hyper-personalized customer experiences in real time. By analyzing behavioral signals and customer preferences, businesses can tailor content, offers, and journeys dynamically. ​
2. **Real-Time Data Activation** : The growing demand for agility and responsiveness is driving CDPs to process and activate customer data instantly. Real-time decision-making helps brands respond to customer behavior as it happens, enhancing engagement and satisfaction. ​
3. **Privacy-First Data Collaboration** : With increasing data privacy regulations, CDPs are adopting technologies like data clean rooms that allow companies to analyze shared data sets without exposing personally identifiable information. This approach protects user privacy while maintaining valuable insights. ​
4. **Cross-Channel Customer Engagement** : CDPs are expanding beyond traditional marketing use cases, enabling personalized engagement across a growing number of touchpoints, including mobile apps, social media, e-commerce, and customer service platforms. This holistic approach ensures consistent messaging and experiences across all customer interactions. ​
5. **Integration with AI Assistants** : As businesses adopt AI-powered customer service tools, CDPs play a crucial role in providing accurate customer profiles and history. This integration enables AI assistants to offer more relevant, efficient, and personalized interactions, enhancing overall customer satisfaction. ([_Source 4_](https://www.cdpinstitute.org/news/customer-data-platform-growth-shifts-to-new-markets-cdp-institute-report/))

### Customer Data Platform (CDP) FAQs

#### What are customer data platforms?

A customer data platform, or CDP, is software that collects customer data from multiple sources such as websites, mobile apps, CRMs, email tools, and advertising platforms, then unifies it into a single, centralized customer profile. The goal of a CDP is to create a complete view of each customer by connecting identity and behavior across channels, even when data is fragmented. 

CDPs help teams segment audiences, personalize experiences, and activate customer data in other systems, such as [marketing automation](https://www.g2.com/categories/marketing-automation), [analytics](https://www.g2.com/categories/analytics-platforms), and [ad platforms](https://www.g2.com/categories/digital-advertising-tech), making them a foundational tool for customer-centric marketing and engagement.

#### CDP vs CRM: what are the differences?

The main difference between a CDP and a CRM is the type of data they manage and how that data is used. A [CRM](https://www.g2.com/categories/crm) is designed mainly for sales and customer service teams to manage relationships with known contacts by tracking communication history, storing contact and account details, and supporting pipeline workflows. 

A CDP is designed to unify both known and anonymous data across many systems, including real-time behavioral signals, and turn it into continuously updated customer profiles. While CRMs focus on relationship management and revenue workflows, CDPs focus on data unification, identity resolution, audience building, and activation for personalization and marketing performance. Many companies use both together, with CDPs enriching the CRM and improving targeting and customer engagement.

#### What is the best customer data platform?

There is no single best customer data platform for every business because the right choice depends on your goals, data complexity, customer journey, and existing tech stack. The best CDPs typically excel at unifying customer data across channels, accurately resolving customer identities, enabling real-time segmentation and activation, integrating smoothly with other tools, and supporting both privacy and governance requirements. 

A reliable way to evaluate the best CDP for your needs is to compare platforms based on verified user reviews, feature fit, and performance for companies of a similar size and industry. On G2, the leading CDPs are identified using verified customer feedback and satisfaction signals, which helps buyers see which tools perform best in real-world use cases.

The best CDP software are [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews), [Insider One](https://www.g2.com/products/insider-one/reviews), and [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews).

### Sources

1. [50+ Customer Data Statistics for Successful Marketing Plans](https://www.g2.com/articles/customer-data-statistics), G2
2. G2 reviews data: G2 reviews are sourced from verified software users and factor in satisfaction ratings, market presence, and real-time popularity data. Rankings in this guide are based on an analysis of G2 user reviews published within the last 12 months. For more details, read [G2’s full scoring methodology](https://documentation.g2.com/docs/research-scoring-methodologies).
3. [Customer Data Platform Market Size, Share & Industry Analysis](https://www.fortunebusinessinsights.com/industry-reports/customer-data-platform-market-100633), Fortune Business Insights
4. [Customer Data Platform Growth Shifts to New Markets](https://www.cdpinstitute.org/news/customer-data-platform-growth-shifts-to-new-markets-cdp-institute-report/), CDP Institute