Sinch
Sinch is a cloud communications platform as a service (CPaaS) solution that helps businesses engage customers across messaging, voice, email, and verification channels. Founded in 2008 and headquartered in Stockholm, Sweden, with additional operations in Atlanta, Georgia, Sinch serves more than 200,000 businesses worldwide, including 8 of the 10 largest U.S. technology companies. The company operates in more than 65 countries and is publicly traded on Nasdaq Stockholm (XSTO: SINCH). Sinch's platform combines APIs, applications, and a directly connected global network to deliver customer communications at scale. Key capabilities include: - Messaging: SMS, RCS, MMS, and WhatsApp APIs and applications for marketing campaigns and customer notifications - Voice: Programmable voice APIs and SIP trunking for call routing and voice-based customer service - Email: Transactional and marketing email infrastructure for deliverability at scale - Verification: Phone number, SMS, and flash-call verification APIs for identity checks and fraud prevention - Agent Tools: MCP, Functions, and Skills for connecting AI agents to Sinch's communication channels, alongside support for third-party AI and partner platforms Sinch is built for organizations that need to reach customers reliably across multiple channels without managing separate vendor relationships for each one. Direct connections to more than 600 carriers and operators, along with ISO 27001, ISO 9001, PCI DSS, and SOC I and II certification and GDPR and HIPAA compliance, support use cases ranging from marketing campaigns and account notifications to identity verification and customer service. The platform is recognized as a Leader in the 2026 Gartner Magic Quadrant for CPaaS and the IDC MarketScape for Communications Engagement Platforms.
Average Rating: 3.8/5.0
Total Reviews: 33
How Do G2 Users Rate Sinch?
- Has the product been a good partner in doing business?: 6.8/10 (Category avg: 9.0/10)
- Ease Of Integration: 7.1/10 (Category avg: 8.8/10)
- Professional Support: 5.7/10 (Category avg: 8.7/10)
- Unified Communications: 6.7/10 (Category avg: 8.6/10)
Who Is the Company Behind Sinch?
- Seller: Sinch
- Company Website:
- Year Founded: 2008
- HQ Location: Stockholm, Sweden
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Twitter: @wearesinch
3,648 Twitter followers -
LinkedIn® Page: www.linkedin.com
4,417 employees on LinkedIn®
Who Uses This Product?
- Top Industries: Computer Software, Information Technology and Services
- Company Size: 43% Small, 37% Medium
What Do G2 Reviewers Say About Sinch?
AI-generated summary from verified user reviews
Pros
- Users value the versatile connectivity options of Sinch, making client communication seamless and effective across multiple platforms.
- Users find Sinch to be an easy-to-use tool that simplifies business messaging and enhances customer engagement.
- Users value the flexibility of Sinch for integrating various messaging services and enhancing customer communication.
- Users value the easy integration of Sinch for seamless multi-channel business messaging across various platforms.
- Users appreciate the versatile user interface of Sinch, making it easy to connect through various messaging services.
Cons
- Users report receiving numerous robocalls daily from scammers utilizing the Sinch platform, leading to frustration.
- Users find the complex features initially challenging, but usability improves with familiarity over time.
- Users find Sinch's complex hierarchy challenging, especially smaller businesses or newcomers to communication solutions.
- Users find Sinch's setup complex, especially challenging for smaller businesses and newcomers to communications platforms.
- Users report experiencing connectivity issues with Sinch, particularly concerning frequent robocalls from scammers.
What Are Recent G2 Reviews of Sinch?
"Easy to Use, Time-Saving Templates, and Smart Contact Recognition"
Rating: 4.5/5.0 stars
— Lorena P.
"A very easy to use business messaging software"
Rating: 4.5/5.0 stars
— Armando D.

