Best Automotive Marketing Software - Page 2

How Many Automotive Marketing Software Products Does G2 Track?

Total Products under this Category: 103

Category Stats (Nov 2026)

  • Average Rating: 4.38/5 (↑0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Fullpath (+0.53%) - Among all products in this category, Fullpath recorded the largest rating increase compared to last month

Last updated: November 02, 2026

How Does G2 Rank Automotive Marketing Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 2,900+ Authentic Reviews
  • 103+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Automotive Marketing Software

G2 Grid® for Automotive Marketing Software plotting products by satisfaction and market presence

Highlighted products: Podium, Fullpath, DealerSocket, Spyne, Matador, Dealer Inspire, Dabadu XRM, and CDK CRM.

Underlying data: [Grid® JSON](https://www.g2.com/categories/automotive-marketing/grids.json?focus%5B%5D=podium&focus%5B%5D=fullpath&focus%5B%5D=dealersocket&focus%5B%5D=spyne&focus%5B%5D=matador&focus%5B%5D=dealer-inspire&focus%5B%5D=dabadu-xrm&focus%5B%5D=cdk-crm)

Impel

Impel is harnessing the power of AI to transform automotive retailing and has become one of the largest vertical AI companies in the world. The company’s industry-leading Automotive AI Operating System helps more than 8,000 retailers and OEMs unify the entire customer journey across webchat, sales, service, marketing, and merchandising—fueling faster decisions, deeper connections, and measurable impact at every step along the way. To learn more, visit impel.ai.

Average Rating: 3.9/5.0

Total Reviews: 17

How Do G2 Users Rate Impel?

  • Ease of Admin: 9.7/10 (Category avg: 8.7/10)
  • Messaging: 8.3/10 (Category avg: 8.6/10)
  • Mobility: 7.2/10 (Category avg: 8.6/10)
  • Reporting: 5.7/10 (Category avg: 8.4/10)

Who Is the Company Behind Impel?

  • Seller: Impel
  • Year Founded: 2014
  • HQ Location: New York, US
  • LinkedIn® Page: www.linkedin.com
    582 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Automotive
  • Company Size: 71% Medium, 18% Small

What Are Recent G2 Reviews of Impel?

What Are G2 Users Discussing About Impel?

Car Portal

Car Portal is a customizable PHP web software for running multi-user auto classified portal websites.

Average Rating: 4.3/5.0

Total Reviews: 20

How Do G2 Users Rate Car Portal?

  • Ease of Admin: 9.4/10 (Category avg: 8.7/10)
  • Messaging: 9.4/10 (Category avg: 8.6/10)
  • Mobility: 8.9/10 (Category avg: 8.6/10)
  • Reporting: 8.9/10 (Category avg: 8.4/10)

Who Is the Company Behind Car Portal?

Who Uses This Product?

  • Top Industries: Automotive
  • Company Size: 67% Small, 24% Medium

What Are Recent G2 Reviews of Car Portal?

Used Car Dealer Websites

More than just a website. Friday Systems’ dealer sites include Inventory Management, SEO integration, Lead Notifications and run on WordPress. Priced to Compete.

Average Rating: 3.9/5.0

Total Reviews: 14

How Do G2 Users Rate Used Car Dealer Websites?

  • Ease of Admin: 8.3/10 (Category avg: 8.7/10)
  • Messaging: 7.3/10 (Category avg: 8.6/10)
  • Mobility: 7.0/10 (Category avg: 8.6/10)
  • Reporting: 7.3/10 (Category avg: 8.4/10)

Who Is the Company Behind Used Car Dealer Websites?

Who Uses This Product?

  • Company Size: 79% Small, 14% Medium

What Are Recent G2 Reviews of Used Car Dealer Websites?

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Composer

Composer is a next-gen automotive platform that has been designed from the ground up to give you an intuitive way to promote your stock. You have extensive stock management options, and you'll gain a brilliantly responsive new website to advertise your stock, starting at just £34.99/month

Average Rating: 4.8/5.0

Total Reviews: 12

How Do G2 Users Rate Composer?

  • Ease of Admin: 9.2/10 (Category avg: 8.7/10)
  • Messaging: 8.8/10 (Category avg: 8.6/10)
  • Mobility: 9.3/10 (Category avg: 8.6/10)
  • Reporting: 9.0/10 (Category avg: 8.4/10)

Who Is the Company Behind Composer?

  • Seller: Haswent
  • Year Founded: 2019
  • HQ Location: Stockton-on-Tees, England
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services
  • Company Size: 42% Large, 42% Medium

What Are Recent G2 Reviews of Composer?

What Are G2 Users Discussing About Composer?

Campaign 365

Campaign 365 has been designed to simplify and automate all direct marketing, reducing the administration overhead involved in carrying out regular campaigns.

Average Rating: 4.3/5.0

Total Reviews: 12

How Do G2 Users Rate Campaign 365?

  • Ease of Admin: 8.3/10 (Category avg: 8.7/10)
  • Messaging: 8.3/10 (Category avg: 8.6/10)
  • Mobility: 7.8/10 (Category avg: 8.6/10)
  • Reporting: 7.9/10 (Category avg: 8.4/10)

Who Is the Company Behind Campaign 365?

Who Uses This Product?

  • Company Size: 50% Medium, 33% Large

What Are Recent G2 Reviews of Campaign 365?

Dealer Car Search

Dealer Car Search is a comprehensive suite of products for car dealerships, from CRM system and website builder toinventory and reputation management.

Average Rating: 4.7/5.0

Total Reviews: 10

How Do G2 Users Rate Dealer Car Search?

  • Ease of Admin: 8.3/10 (Category avg: 8.7/10)
  • Messaging: 8.3/10 (Category avg: 8.6/10)
  • Mobility: 5.0/10 (Category avg: 8.6/10)
  • Reporting: 7.8/10 (Category avg: 8.4/10)

Who Is the Company Behind Dealer Car Search?

Who Uses This Product?

  • Top Industries: Automotive
  • Company Size: 75% Medium, 67% Small

What Are Recent G2 Reviews of Dealer Car Search?

Gubagoo

Gubagoo's ChatSmart is an advanced live chat and messaging platform tailored for automotive dealerships, designed to enhance customer engagement and streamline communication. By integrating seamlessly with dealership websites, ChatSmart facilitates real-time interactions between customers and dealership representatives, ensuring prompt responses to inquiries and fostering a more personalized shopping experience. Key Features and Functionality: - Inventory Sharing: Over 72% of customer chats pertain to vehicle inventory. ChatSmart allows dealerships to share vehicle specifications, images, and videos directly within the chat interface, providing customers with immediate access to detailed information. - LivePlays: This feature enables the launch of automated, customized chat experiences triggered by specific customer actions or targeted campaigns, leading to higher conversion rates. - Dynamic Greeters: ChatSmart employs advanced greeter technology that personalizes greetings based on customer behavior and intent, maximizing chat engagement. - Quick Replies: The platform offers short, targeted messages to guide customers efficiently toward desired outcomes. - Publisher: This tool delivers hyper-relevant offers to web visitors based on their unique behavior, enhancing lead conversion. - SMS Integration: Customers can seamlessly transition conversations from desktop to SMS, providing flexibility in communication channels. - Third-Party Integrations: ChatSmart integrates with platforms like Facebook Messenger and Google Analytics, allowing dealerships to connect with customers across multiple channels and track lead sources effectively. Primary Value and Solutions Provided: ChatSmart addresses the need for automotive dealerships to engage with online visitors effectively, converting casual browsers into potential buyers. By offering real-time, personalized communication, the platform enhances the customer experience, builds trust, and increases the likelihood of lead conversion. The integration of inventory sharing, automated chat experiences, and multi-channel communication ensures that dealerships can meet customers where they are, providing timely and relevant information. This comprehensive approach not only improves customer satisfaction but also drives higher-quality leads and boosts sales performance for dealerships.

Average Rating: 4.3/5.0

Total Reviews: 13

How Do G2 Users Rate Gubagoo?

  • Ease of Admin: 8.6/10 (Category avg: 8.7/10)
  • Messaging: 8.6/10 (Category avg: 8.6/10)
  • Mobility: 8.3/10 (Category avg: 8.6/10)
  • Reporting: 9.3/10 (Category avg: 8.4/10)

Who Is the Company Behind Gubagoo?

  • Seller: Gubagoo
  • Year Founded: 2012
  • HQ Location: Boca Raton, FL
  • LinkedIn® Page: www.linkedin.com
    326 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Automotive
  • Company Size: 85% Medium, 8% Small

What Are Recent G2 Reviews of Gubagoo?

What Are G2 Users Discussing About Gubagoo?

Upstart Auto Retail

Upstart Auto Retail combines online and in-store digital retail capabilities with financing and manager tools to help you create an omni-channel car buying experience. Upstart Auto Retail | Online: Engage customers with an innovative and comprehensive digital retail platform. Designed with dealers and car buyers in mind, customers can complete their entire deal online with support from staff via live chat and video walk- through tools, or they can pick up where they left off in the showroom. Upstart Auto Retail | In-Store: Delight guests in your showroom by joining them on their car-buying journey — online and in store. Upstart Auto Retail saves a car-buyer’s online progress and presents deal details to the sales consultant in store, including inventory information, upgrade and accessory options, and instant loan decisions — creating a streamlined and transparent car-buying experience. Upstart Auto Retail | Manager Portal: Invite sales consultants to interact with leadership via live chat to structure deals without ever leaving a guest’s side. Access a single portal to manage multiple deals, track analytics, view sales reports, identify trends, and much more. To learn more about Upstart Auto Retail, visit upstart.com/dealers.

Average Rating: 4.8/5.0

Total Reviews: 34

How Do G2 Users Rate Upstart Auto Retail?

  • Ease of Admin: 8.9/10 (Category avg: 8.7/10)
  • Messaging: 10.0/10 (Category avg: 8.6/10)
  • Mobility: 10.0/10 (Category avg: 8.6/10)
  • Reporting: 10.0/10 (Category avg: 8.4/10)

Who Is the Company Behind Upstart Auto Retail?

  • Seller: Upstart
  • Year Founded: 2012
  • HQ Location: San Mateo, CA
  • LinkedIn® Page: www.linkedin.com
    1,937 employees on LinkedIn®
  • Ownership: NASDAQ: UPST

Who Uses This Product?

  • Top Industries: Automotive
  • Company Size: 50% Small, 44% Medium

What Are Recent G2 Reviews of Upstart Auto Retail?

What Are G2 Users Discussing About Upstart Auto Retail?

ZopDealer

ZopDealer is an all-in-one solution to manage your Inventory, leads, and website.

Average Rating: 4.2/5.0

Total Reviews: 7

How Do G2 Users Rate ZopDealer?

  • Ease of Admin: 9.2/10 (Category avg: 8.7/10)
  • Messaging: 9.2/10 (Category avg: 8.6/10)
  • Mobility: 8.3/10 (Category avg: 8.6/10)
  • Reporting: 8.3/10 (Category avg: 8.4/10)

Who Is the Company Behind ZopDealer?

Who Uses This Product?

  • Company Size: 71% Medium, 29% Small

What Are Recent G2 Reviews of ZopDealer?

Bluesky Interactive

Bluesky Interactive offers car websites and automobile marketing solutions.

Average Rating: 4.5/5.0

Total Reviews: 5

How Do G2 Users Rate Bluesky Interactive?

  • Ease of Admin: 10.0/10 (Category avg: 8.7/10)
  • Messaging: 9.4/10 (Category avg: 8.6/10)
  • Mobility: 9.4/10 (Category avg: 8.6/10)
  • Reporting: 8.3/10 (Category avg: 8.4/10)

Who Is the Company Behind Bluesky Interactive?

Who Uses This Product?

  • Company Size: 60% Medium, 40% Small

What Are Recent G2 Reviews of Bluesky Interactive?

Convertus

Convertus offers digital marketing solutions for Canadian automobile dealerships.

Average Rating: 4.8/5.0

Total Reviews: 5

How Do G2 Users Rate Convertus?

  • Ease of Admin: 8.3/10 (Category avg: 8.7/10)
  • Messaging: 10.0/10 (Category avg: 8.6/10)
  • Mobility: 10.0/10 (Category avg: 8.6/10)
  • Reporting: 7.5/10 (Category avg: 8.4/10)

Who Is the Company Behind Convertus?

Who Uses This Product?

  • Company Size: 60% Small, 20% Large

What Are Recent G2 Reviews of Convertus?

Dealer Pro Edge

Dealer Pro Edge combines deep industry insights with advanced data to serve as the ultimate digital growth solution for automotive retailers. We’ve replaced traditional friction with a streamlined platform featuring optimized Websites, expert SEO work, and real-time live chat widgets. Designed for dealer groups and agencies, Dealer Pro Edge utilizes sophisticated technology to turn digital interactions into meaningful customer connections faster than ever before.

Average Rating: 5.0/5.0

Total Reviews: 6

Who Is the Company Behind Dealer Pro Edge?

Who Uses This Product?

  • Company Size: 117% Small

What Are Recent G2 Reviews of Dealer Pro Edge?

Kenect

Kenect is an AI-powered customer communication platform specifically designed for automotive and specialty dealerships. Its flagship product, Service AI, focuses on streamlining service operations by automating various customer interactions, thus enhancing efficiency and driving measurable revenue growth. By leveraging advanced artificial intelligence, Kenect transforms how dealerships manage their service lanes, ensuring that customer communication is both timely and effective. The primary audience for Kenect includes automotive dealerships aiming to optimize their service departments and improve customer engagement. Service AI addresses several critical use cases, such as automating appointment scheduling, sending maintenance reminders, and managing post-service follow-ups. By utilizing intelligent, two-way text messaging, the platform facilitates seamless communication between dealerships and their customers, ensuring that inquiries are handled promptly and accurately. This approach not only enhances customer satisfaction but also enables dealerships to capture more service opportunities. One of the standout features of Kenect is its Engage AI, which provides instant responses to inbound website leads and text inquiries. This capability ensures that potential customers receive immediate attention, significantly reducing the likelihood of lost opportunities. Additionally, the Voice AI component operates around the clock, answering inbound service calls, booking appointments, and addressing common questions. This 24/7 availability helps eliminate missed calls, which can have a substantial impact on a dealership's revenue. Kenect also offers integrated dealership texting and reputation management tools that go beyond mere automation. The platform is designed to generate more 5-star Google reviews, enhancing the dealership's online presence and credibility. Furthermore, the secure text-to-pay functionality simplifies payment processes for customers, making transactions more convenient and efficient. The unified nature of these features within a single platform distinguishes Kenect from generic AI tools, as it is specifically tailored to meet the unique workflows of dealerships. By integrating with leading Dealer Management Systems (DMS), Kenect triggers real-time, automated communication that aligns with dealership operations. This integration results in higher appointment show rates, reduced phone volume, a stronger online reputation, and ultimately, increased service revenue. Kenect's purpose-built approach ensures that dealerships can effectively harness the power of AI to enhance their service operations and improve customer experiences.

Average Rating: 4.6/5.0

Total Reviews: 17

How Do G2 Users Rate Kenect?

  • Ease of Admin: 9.6/10 (Category avg: 8.7/10)
  • Messaging: 8.9/10 (Category avg: 8.6/10)
  • Mobility: 10.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Kenect?

  • Seller: Kenect
  • Company Website:
  • HQ Location: Pleasant Grove, Utah, United States
  • LinkedIn® Page: www.linkedin.com
    240 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 53% Small, 24% Medium

What Do G2 Reviewers Say About Kenect?

AI-generated summary from verified user reviews

Pros
  • Users value the exceptional client interaction with Kenect, praising personalized support and effective issue resolution before reviews go live.
  • Users love the ease of use of Kenect, making tasks seamless and efficient across various operations.
  • Users commend the easy setup of Kenect, making onboarding a smooth and efficient process.
  • Users value the efficiency of Kenect, enjoying seamless operations and improved productivity in their daily tasks.
  • Users appreciate the simple setup of Kenect, enabling easy customer communication and effective review management.
Cons
  • Users find the usage difficulty of Kenect frustrating due to unexpected locks and extra steps required for tasks.
  • Users express frustration with the poor customer support due to time zone differences impacting responsiveness.

What Are Recent G2 Reviews of Kenect?

Social Drive Platform

DIY Facebook Advertising Tools for Advanced Marketers

Average Rating: 3.0/5.0

Total Reviews: 5

How Do G2 Users Rate Social Drive Platform?

  • Ease of Admin: 0.0/10 (Category avg: 8.7/10)
  • Messaging: 7.5/10 (Category avg: 8.6/10)
  • Mobility: 7.5/10 (Category avg: 8.6/10)
  • Reporting: 5.0/10 (Category avg: 8.4/10)

Who Is the Company Behind Social Drive Platform?

  • Seller: Friendemic
  • Year Founded: 2010
  • HQ Location: Pleasant Grove, Utah, United States
  • LinkedIn® Page: www.linkedin.com
    240 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 80% Small, 20% Medium

What Are Recent G2 Reviews of Social Drive Platform?

What Are G2 Users Discussing About Social Drive Platform?

Car Studio AI

Car Studio AI is an AI-powered automotive imaging and visualization software designed to standardize, enhance, and scale vehicle photography for automotive businesses. It helps dealerships, OEMs, marketplaces, and fleet operators transform raw car photos into consistent, studio-quality visuals optimized for online listings and digital sales channels. The platform is used by automotive teams that need faster listing times, visual consistency across large inventories, and reduced dependency on physical photo studios. Car Studio AI operates as a cloud-based solution and integrates into existing listing, inventory, and content workflows without requiring specialized hardware or on-site installations. Car Studio AI supports a wide range of automotive merchandising and visualization use cases, including: * AI-based background removal and replacement for vehicle photos * Image enhancement and lighting normalization for consistent quality * Shadow, reflection, and ground realism generation * Brand-compliant and market-specific visual templates * High-volume photo processing for large dealer groups and marketplaces The software is commonly used by: * OEM digital teams managing brand consistency across markets * Dealer groups and used-car operations handling thousands of listings * Online automotive marketplaces and classified platforms * Fleet, leasing, and remarketing companies Car Studio AI helps automotive businesses address operational challenges such as slow time-to-market, inconsistent visual standards, and high photography costs. By automating image processing with AI, teams can publish listings faster, reduce manual editing effort, and maintain a unified visual identity across regions and channels. The platform supports multiple languages and markets, making it suitable for international automotive operations. Car Studio AI is delivered as a cloud-based SaaS product and is used by automotive organizations across multiple countries to improve digital vehicle presentation and online sales performance.

Average Rating: 5.0/5.0

Total Reviews: 4

How Do G2 Users Rate Car Studio AI?

  • Ease of Admin: 8.3/10 (Category avg: 8.7/10)

Who Is the Company Behind Car Studio AI?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Car Studio AI?

Neya Kumaresan
NK
Researched and written by Neya Kumaresan
Updated October 3, 2024