--- title: Upstart Auto Retail Reviews meta\_title: 'Upstart Auto Retail Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 34 reviews by the users' company size, role or industry to find out how Upstart Auto Retail works for a business like yours. aggregate\_rating: rating\_value: 4.8 review\_count: 34 scale: '5' date\_modified: '2026-07-07' parent\_category: name: Automotive url: https://www.g2.com/categories/automotive --- # Upstart Auto Retail Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Upstart Auto Retail but has limited features. Are you part of the Upstart Auto Retail team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Upstart Auto Retail combines online and in-store digital retail capabilities with financing and manager tools to help you create an omni-channel car buying experience. Upstart Auto Retail | Online: Engage customers with an innovative and comprehensive digital retail platform. Designed with dealers and car buyers in mind, customers can complete their entire deal online with support from staff via live chat and video walk- through tools, or they can pick up where they left off in the showroom. Upstart Auto Retail | In-Store: Delight guests in your showroom by joining them on their car-buying journey — online and in store. Upstart Auto Retail saves a car-buyer’s online progress and presents deal details to the sales consultant in store, including inventory information, upgrade and accessory options, and instant loan decisions — creating a streamlined and transparent car-buying experience. Upstart Auto Retail | Manager Portal: Invite sales consultants to interact with leadership via live chat to structure deals without ever leaving a guest’s side. Access a single portal to manage multiple deals, track analytics, view sales reports, identify trends, and much more. To learn more about Upstart Auto Retail, visit upstart.com/dealers. * * * Seller [Upstart](https://www.g2.com/sellers/upstart) Discussions [Upstart Auto Retail Community](https://www.g2.com/products/upstart-auto-retail/discuss) Languages Supported English Solution Type Best-of-Breed Overview by Justin Billig Show More ## Pricing Pricing provided by Upstart Auto Retail. ### Upstart Auto Retail $599.00 1 Rooftop Per Month [ View More Pricing Information ](https://www.g2.com/products/upstart-auto-retail/pricing) ## Top-Rated Alternatives [ ![Podium](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Podium") Podium 4.5/5(2,110) ](https://www.g2.com/products/podium/reviews) [ ![Dabadu XRM](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dabadu XRM") Dabadu XRM 5/5(129) ](https://www.g2.com/products/dabadu-xrm/reviews) [ ![CDK](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CDK") CDK 4/5(117) ](https://www.g2.com/products/cdk/reviews) [ View All Alternatives ](https://www.g2.com/products/upstart-auto-retail/competitors/alternatives) ## User Insights Average based on 34 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Month [Log in to unlock pricing and user insights](/login) MR Mitch R. Marketing and Internet Sales Manager Small-Business (50 or fewer emp.) 8/11/2022 "Customer Value and Customer Service" 4.5/5 What do you like best about Upstart Auto Retail? Upstart is a very clean-looking program that is easy to follow. It provides great information for the customers and assists them in comparing and pricing vehicles. It allows them to shop and play with finances from home. One of the best things about Upstart is their customer service. Our customer service rep is always available and ready to help. They are not only reactive to problems, they are proactive in reaching out and making sure things are going well. They've come to our dealership multiple times to provide training and refresh training. They have been a great partner to work with. Review collected by and hosted on G2.com. What do you dislike about Upstart Auto Retail? The only dislike is some integrations with other tools. Our trade-in value tool is CARFAX and it is not yet compatible with Upstart. I don't think there are any other improvements I can think of. Review collected by and hosted on G2.com. What problems is Upstart Auto Retail solving and how is that benefiting you? Upstart is providing customers with a way to shop from home and get information before they come in and start the process. It saves them time at the dealership. The in-store program on iPads provides our sales team members a way to work wit the customer without having to walk away. They also allow the sales team member to scan documents, driver's licenses, and more on the iPad. It's very helpful in staying with the customer Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Automotive](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Automotive") AA Verified User in Automotive Enterprise (\> 1000 emp.) 8/11/2022 "Best DR tool on the market!" 5/5 What do you like best about Upstart Auto Retail? Ability to give our customer's the power to work their deal from the comfort of their home and save their valuable time that used to be spent waiting in the dealership. Review collected by and hosted on G2.com. What do you dislike about Upstart Auto Retail? There have been some bugs but updates to the platform seem to fix many of the issues that we have had. The performance manager (Charles) has been outstanding! Review collected by and hosted on G2.com. What problems is Upstart Auto Retail solving and how is that benefiting you? The automotive retail business is going through a transformation as the process that used to be in place decades ago has become antiquated. Many people value their time above all else and studies show that consumers want to save time by getting much of the sales process out of the way before visiting a dealership. The dealers are still, very much, a necessary entity for the customer and Upstart's platform introduces an e-commerce experience in a business that has required that customer's come into the store to complete a transaction. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller BM Bethany M. Internet Manager Small-Business (50 or fewer emp.) 5/23/2022 "Easy Dive into Digital Retailing" 5/5 What do you like best about Upstart Auto Retail? For a local, small-town dealership to take a jump into digital retailing, it can sometimes take a village to get off the ground. The team at Upstart - starting with Chris Marks - made sure we knew exactly what to expect, what we would be getting into, and how things would work with our existing platforms. Review collected by and hosted on G2.com. What do you dislike about Upstart Auto Retail? We were unaware that we would need certain abilities with other platforms and services that we utilize in order to fully integrate the Upstart platform. We were able to circumvent a good bit of issues without delaying our launch and were online much sooner than anticipated. Review collected by and hosted on G2.com. Recommendations to others considering Upstart Auto Retail: This is an amazing start to any digital retailing experience. Most impressive was after the demo, when I was still able to freely access and move thru their tool to discuss and show my management team and answer their questions in real time. Even if you are familiar with CDK and other Digital Retailing tools but haven't implemented them into your business, this is a great place to start. Review collected by and hosted on G2.com. What problems is Upstart Auto Retail solving and how is that benefiting you? We did not have a strong digital presence. We recognized the need for a stronger, more home-friendly environment to shop for a car and really prove that we can limit the amount of time spent at the dealership. The biggest benefit has been giving our customers the freedom to move thru their own deal and reach out with more informed information to solve their needs. Review collected by and hosted on G2.com. Show More 11/23/2022 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Joshua F. K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joshua F. K.") JK Joshua F. K. Facilitator of Positive Change Mid-Market (51-1000 emp.) 5/23/2022 "Intuitive customer focused platform for automotive trailblazers." 5/5 What do you like best about Upstart Auto Retail? I like the integration very much but most important is the congruency it provides between in-dealership and online purchasing experiences. This is the beginnings of a quality platform that would be at home in any industry. Review collected by and hosted on G2.com. What do you dislike about Upstart Auto Retail? The platform/ application is young and it shows. There need to be additional integrations with DMS providers and the functionality from the manager's station is rudimentary. Additional features such as customer info/address view, multiple vehicle desking, and roll payment options would be helpful. We are here at the epoch and understand it takes time to develop these features, but are waiting anxiously for the next, more robust, offering. Review collected by and hosted on G2.com. Recommendations to others considering Upstart Auto Retail: Remember it is a growing platform that will become more and more functional. Review collected by and hosted on G2.com. What problems is Upstart Auto Retail solving and how is that benefiting you? It is difficult working in an industry that has been taken hostage by two or three software conglomerates. It is even more difficult when you realize the product offerings are sub-par. Our industry is painfully tech resistant and I hope this product will help springboard us into a new, more transparent future. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Michelle C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michelle C.") MC Michelle C. Internet Director Small-Business (50 or fewer emp.) 5/24/2022 "The staff and tool is amazing" 5/5 What do you like best about Upstart Auto Retail? The tool is very easy to use, our customers are working out their deals on the site. More leads are coming through with this tool. Our Success Manager Keira is so knowledgable of the tool and is quick to respond to any of my questions. Review collected by and hosted on G2.com. What do you dislike about Upstart Auto Retail? I have not found anything yet that I can say I dislike about upstart. Review collected by and hosted on G2.com. Recommendations to others considering Upstart Auto Retail: Most important it is easy for the customers to use. The BDC can see everything they have done is pulled into the CRM. The launch process is quick and easy. Review collected by and hosted on G2.com. What problems is Upstart Auto Retail solving and how is that benefiting you? More interest with the tool, it is easy for our customers to use. Increase in leads to the dealership with trade-in info and credit applications Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Automotive](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Automotive") AA Verified User in Automotive Mid-Market (51-1000 emp.) 5/24/2022 "Constantly Innovating, Consistent Customer Service" 5/5 What do you like best about Upstart Auto Retail? I love how dedicated the Upstart team is to upgrading and innovating its tools. The dev team seems to move fairly quickly on certain projects compared to most vendors I've worked with. Additionally, the customer service from both the Support team and Account reps has been timely, thorough, friendly, transparent, and consistent across the board. We like to get into the nitty-gritty details when it comes to problem-solving or customization requests and I have yet to meet someone on the Upstart staff, no matter their role, who hasn't been able to play ball and get us the in-depth answers or solutions we need. Our previous account rep, Jesse, helped us all along the way since the launch of the tool on our site and never left us feeling stranded or out of the loop. Even upon transitioning to a new account rep, there were zero growing pains with both reps making the transition seamless. Our new rep, Charles Rowe, hasn't skipped a beat in keeping our team updated on the latest news and being our main liaison for anything we need help with. It's hard to find a company with this much consistency across the board, so thank you for all that you do! Review collected by and hosted on G2.com. What do you dislike about Upstart Auto Retail? Haven't found much we dislike at the moment! We are always going to be one of those dealer groups who want to be able to drill down and do the most granular customizations on our sites - so that can sometimes be a bummer when certain things are limited. But we also understand the boundaries and appreciate the transparency about projects in your queue and whether our expectations are even realistic, rather than being strung along. For us, as long as communication is honest and consistent, we can usually make the best of what we've got. Review collected by and hosted on G2.com. What problems is Upstart Auto Retail solving and how is that benefiting you? We've been able to offer a cleaner, more flexible customer experience with the Upstart tool. Being able to see all the steps of the checkout process and jump to the one we want, is a great improvement from what we previously had. We also see all the features that continue to be built in and realize the huge benefit of working with a company that is trying to check off all the boxes of what dealers need most. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![JOHN B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "JOHN B.") JB JOHN B. GM Small-Business (50 or fewer emp.) 5/23/2022 "Great tool for the digital age" 5/5 What do you like best about Upstart Auto Retail? I like that it is easy for our customers to construct a car deal that fits their needs and allows our staff to communicate effectively with them throughout the whole car buying experience! Review collected by and hosted on G2.com. What do you dislike about Upstart Auto Retail? We were using another tool prior to this and changeover is always tough. There are a few things I have to relearn, but the tool has been a great addition so far. Review collected by and hosted on G2.com. Recommendations to others considering Upstart Auto Retail: It's a great tool for a great price. It is hard to beat the value that the product offers Review collected by and hosted on G2.com. What problems is Upstart Auto Retail solving and how is that benefiting you? Customers want to be able to shop on their terms and we are giving them that opportunity. It has created great experiences for our employees and customers alike. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller RM ROBERTO M. Kia Sales manager Small-Business (50 or fewer emp.) 5/26/2022 "Upstart review" 4.5/5 What do you like best about Upstart Auto Retail? I like the feature that the program shows the finance, lease and cash options, most sales reps have a higher closing ratio using the upstart sales options Review collected by and hosted on G2.com. What do you dislike about Upstart Auto Retail? very glitchy, on the ipad we have to log out and re-login to get the updated structure and on the desktop at times we have to refresh so we can get the next customer name and vin number, on the "search box" is hard to find customers not firendly use Review collected by and hosted on G2.com. Recommendations to others considering Upstart Auto Retail: make sure you have a strong and fast wifi signal Review collected by and hosted on G2.com. What problems is Upstart Auto Retail solving and how is that benefiting you? we are solving the waiting process, with upstart we can work on multiple quotes at the same time. Fast selling process. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Mike A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mike A.") MA Mike A. Partner Small-Business (50 or fewer emp.) 8/12/2022 ""Modern Retail" done right!" 5/5 What do you like best about Upstart Auto Retail? With several clients using Upstart as their Digital Retail tool I can say with great confidence that Upstart is the most consumer/dealer competent solution available today. Review collected by and hosted on G2.com. What do you dislike about Upstart Auto Retail? Nothing. The Upstarts team is nimble and committed to constant improvement. Review collected by and hosted on G2.com. What problems is Upstart Auto Retail solving and how is that benefiting you? There are two key elements that Upstart is working diligently on that are industry differentiators. First is a unique lending solution that will is supported by a robust F&I product presentation. Review collected by and hosted on G2.com. Show More 2/12/2023 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller MS Michael S. Business Development and Digital Marketing Director Small-Business (50 or fewer emp.) 5/24/2022 "Meeting and Exceeding Expectations" 4/5 What do you like best about Upstart Auto Retail? I had some hesitation when we first considered Upstart. At that time they were a small company with roughly 100 Automotive accounts. Their customer service, quality platform and technology have been more than a pleasant surprise. They have met and exceeded all expectations and promises. Review collected by and hosted on G2.com. What do you dislike about Upstart Auto Retail? Nothing so far. The product has performed even better than the goals set by Upstart team. If I had to nitpick the back-office tool is a bit clunky but that is me looking for something to put on here. Review collected by and hosted on G2.com. Recommendations to others considering Upstart Auto Retail: I know Autofi is a great product and has great support. Give Upstart a shot, they provide excellent service and products for digital retailing. Review collected by and hosted on G2.com. What problems is Upstart Auto Retail solving and how is that benefiting you? Creating a digital retail automotive purchase process for our website. The program has helped us identify which leads are further down the purchase funnel and made a seamless process for purchasing a vehicle online. Review collected by and hosted on G2.com. Show More 5/24/2024 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Upstart Auto Retail? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Upstart Auto Retail ](https://www.g2.com/products/upstart-auto-retail/discussions/new) ![Joshua F. K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joshua F. K.") JK Joshua F. Kirby • Last activity over 4 years ago I would love to help or Beta. 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/i-would-love-to-help-or-beta) GU Guest User What is Upstart Auto Retail used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-upstart-auto-retail-used-for) [ View all Discussions ](https://www.g2.com/products/upstart-auto-retail/discuss) ## Pricing Options Pricing provided by Upstart Auto Retail. ### Upstart Auto Retail $599.00 1 Rooftop Per Month [ View More Pricing Information ](https://www.g2.com/products/upstart-auto-retail/pricing) Upstart Auto Retail Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_752f7ed923a1a8b1d825323634a55784/autoalert.png "Product Avatar Image") AutoAlert 4.5/5(10) [ Compare Now ](https://www.g2.com/compare/autoalert-vs-upstart-auto-retail) ##### ##### Upstart Auto Retail Features E-commerce Online Store Branding Search Sales Lead Management Deals Configurator Retailing Digital In-Store Virtual Showroom Financing Credit Application Loan Application [ View More Features ](https://www.g2.com/products/upstart-auto-retail/features) ##### Categories on G2 [Automotive Marketing](https://www.g2.com/categories/automotive-marketing)[Automotive Digital Retailing](https://www.g2.com/categories/automotive-digital-retailing) ##### Explore More [What's the best Occupational Health and Safety (OHS) platform for consolidating site compliance across HR and payroll systems, similar to VelocityEHS?](https://www.g2.com/discussions/what-s-the-best-occupational-health-and-safety-ohs-platform-for-consolidating-site-compliance-across-hr-and-payroll-systems-similar-to-velocityehs)[Is hackajob worth it for recruiters and talent acquisition partners who want a trusted platform, based on user reviews?](https://www.g2.com/discussions/is-hackajob-worth-it-for-recruiters-and-talent-acquisition-partners-who-want-a-trusted-platform-based-on-user-reviews)[Best fleet management app for a small delivery business](https://www.g2.com/discussions/best-fleet-management-app-for-a-small-delivery-business) [Is Lightspeed Golf actually worth it for Operations Manager professionals based on user reviews?](https://www.g2.com/discussions/is-lightspeed-golf-actually-worth-it-for-operations-managers-based-on-user-reviews)[Which file recovery software platforms reduce manual file handling and save time?](https://www.g2.com/discussions/which-file-recovery-software-platforms-reduce-manual-file-handling-and-save-time)[Recommendations for the best accounting service provider](https://www.g2.com/discussions/what-are-the-best-accounting-service-providers) [Show MoreShow Less](javascript:void(0);)