# Gubagoo Reviews **Vendor:** Gubagoo **Category:** [Automotive Marketing Software](https://www.g2.com/categories/automotive-marketing) **Average Rating:** 4.3/5.0 **Total Reviews:** 13 ## About Gubagoo Gubagoo's ChatSmart is an advanced live chat and messaging platform tailored for automotive dealerships, designed to enhance customer engagement and streamline communication. By integrating seamlessly with dealership websites, ChatSmart facilitates real-time interactions between customers and dealership representatives, ensuring prompt responses to inquiries and fostering a more personalized shopping experience. Key Features and Functionality: - Inventory Sharing: Over 72% of customer chats pertain to vehicle inventory. ChatSmart allows dealerships to share vehicle specifications, images, and videos directly within the chat interface, providing customers with immediate access to detailed information. - LivePlays: This feature enables the launch of automated, customized chat experiences triggered by specific customer actions or targeted campaigns, leading to higher conversion rates. - Dynamic Greeters: ChatSmart employs advanced greeter technology that personalizes greetings based on customer behavior and intent, maximizing chat engagement. - Quick Replies: The platform offers short, targeted messages to guide customers efficiently toward desired outcomes. - Publisher: This tool delivers hyper-relevant offers to web visitors based on their unique behavior, enhancing lead conversion. - SMS Integration: Customers can seamlessly transition conversations from desktop to SMS, providing flexibility in communication channels. - Third-Party Integrations: ChatSmart integrates with platforms like Facebook Messenger and Google Analytics, allowing dealerships to connect with customers across multiple channels and track lead sources effectively. Primary Value and Solutions Provided: ChatSmart addresses the need for automotive dealerships to engage with online visitors effectively, converting casual browsers into potential buyers. By offering real-time, personalized communication, the platform enhances the customer experience, builds trust, and increases the likelihood of lead conversion. The integration of inventory sharing, automated chat experiences, and multi-channel communication ensures that dealerships can meet customers where they are, providing timely and relevant information. This comprehensive approach not only improves customer satisfaction but also drives higher-quality leads and boosts sales performance for dealerships. ## Gubagoo Reviews ### 1. Exceptional User-Friendly Chat Solution with Room for AI Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Cheryl B. | BDC Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Gubagoo?** I find Gubagoo very easy to use and intuitive. It's simple, allowing us to quickly access and manage website chats without complications. I like that it provides basic handle responses with common phrases, such as introducing ourselves, and makes it easy to look back at conversation history. The reporting features are straightforward and easy to understand. It's not overly complex, which is great because I don't think a website chat tool needs to be. Additionally, the setup was extremely easy, with only basic information like name and email required, most of it already being set up by Gubagoo. It's the most intuitive platform we've used, fitting our company's needs best. I appreciate that it's user-friendly, which is exactly what we need in a busy call center. **What do you dislike about Gubagoo?** There are some areas of the managed chat, which is via an AI tool, that just aren't accurate. When speaking with the customer, we've seen some service questions be responded to as if they were sales questions. For example, a customer needing to service a 2018 Camry sometimes is mistaken for a customer shopping for a 2018 Camry. In those instances, it could be a little embarrassing because it's put on to the customer as if it's a human, and it makes us look a little silly back at the dealership. **What problems is Gubagoo solving and how is that benefiting you?** Gubagoo manages chat when human agents are unavailable, answers basic customer questions, and captures conversations for follow-up during business hours. ### 2. Gubagoo Chat Help **Rating:** 4.0/5.0 stars **Reviewed by:** Sierra G. | Social Media and Marketing Manager, Automotive, Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2025 **What do you like best about Gubagoo?** I like that Gubagoo helps to reach out to customers if any of our staff can't do it! The customer service rep is really great at responding to us and solving our issues! We seem to get chats everyday so it is a feature that helps us greatly. **What do you dislike about Gubagoo?** I dislike that sometimes when it comes to a simple question that can be answered our AI chatbot can't answer the question that would a simple question. We just need to have our staff watch it more to better understand the questions that are going on or train our AI a bit better to be able to answer the questions easier. **What problems is Gubagoo solving and how is that benefiting you?** It is helping us respond to customers who inquire about a question they may have. We can add in our hours and which days we are closed so then the AI chatbot can handle any questions that would come in when we aren't staffed. ### 3. Gubagoo handles what you miss **Rating:** 3.5/5.0 stars **Reviewed by:** Marina P. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Gubagoo?** I like that Gubagoo is able to take chats on our website, but also messages that start on Facebook. And not just what comes through messenger directly, but Gubagoo supplies our feed to Facebook marketplace, so they take the chats of people who are interested in a used vehicle. They are great at getting a phone #/email first so that if the chat falls through, they still have a lead they can send into our CRM. **What do you dislike about Gubagoo?** Multiple times, it seems, the reps taking the chats do not look at dealership notes to make sure they are providing the correct information. For example, not all our vehicles are located at the same physical address, so we have information to Gubagoo on what address to tell a customer if they ask. It's only about a 70% chance they will get it correct. Low in my opionion (all you need is one mad customer to consider that # too low). **Recommendations to others considering Gubagoo:** If at all you feel like you want to go with Gubagoo, be sure to evaluate your represenative they give you. If you don't feel the support you would like, change right away because you will probably speak with them more often than you think. I have learned this mostly because of Facebook - Facebook will change something and all of a sudden our feed breaks, or those chats start getting missed. A lot of times it is because of a third party change that happens unexpectedly. Also, be sure to let them know if you want their reps to respond differently. Initially, their goal was first to set up an appt and then get contact info. We changed it that their goal is to get contact info and not always set up an appt (because they assume a vehicle is available when it could have been sold already but still not off the site yet). **What problems is Gubagoo solving and how is that benefiting you?** Gubagoo is solving our missed opportunities in Facebook marketplace. After we started our feed there our budget lot vehicle leads exploded and we have learned that is a great avenue to reach budget and as-is car buyers. A big benefit for us are all the chats that Gubagoo takes on when our dealership is closed. We are able to take over chats when we are open if we like, then it goes fully Gubagoo during off-hours. So it's nice to see leads already in the bucket in we come to work the next morning. Monday mornings are busy! ### 4. The next level of livechat, chat with people not AI **Rating:** 5.0/5.0 stars **Reviewed by:** Dan P. | Sales and Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2024 **What do you like best about Gubagoo?** That fact that the live chat was manned by a real person 24hrs a day, 7 days a week. And customer could have the ability to talk to a real person. **What do you dislike about Gubagoo?** The advisors have limited knowledge of our business. So tend to just take messages. **What problems is Gubagoo solving and how is that benefiting you?** Manning the live chat 24hrs a day ### 5. Did not enjoy Gubagoo **Rating:** 3.5/5.0 stars **Reviewed by:** Tammy T. | BDM, Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2024 **What do you like best about Gubagoo?** That it responded to all the information that was provided. **What do you dislike about Gubagoo?** That it would ask the same question even when the customer gave an answer. **What problems is Gubagoo solving and how is that benefiting you?** It did not solve anything other than the customer felt they had reached someone at all times, until it started repeating itself asking the same question over and over. ### 6. Great messaging app for dealers! **Rating:** 5.0/5.0 stars **Reviewed by:** Pedro G. | Multimedia Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 10, 2024 **What do you like best about Gubagoo?** I loved the UI and UX very modern and user friendly **What do you dislike about Gubagoo?** I disliked the comuter responses very robotic and not human like **What problems is Gubagoo solving and how is that benefiting you?** Gubagoo helped us engage with our website visitors. increased lead conversion ### 7. Gubagoo - Excellent Automotive Dealership Tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Manya V. | Content Writing & Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2023 **What do you like best about Gubagoo?** Gubagoo is a tech company specializing in developing digital communication not only for automotive dealers but also for OEMs. From a range of products and services to chatbots, texting solutions, live chat software and more such features, Gubagoo has truly helped in increasing customer engagement, improving lead conversions, and driving more sales. The comprehensive messaging service allows you to instantly connect with dealerships and ensures smooth communication. **What do you dislike about Gubagoo?** There are a few issues that the software can work on fixing including - a lack of personal touch/improvement in response tone for the chat option and the frequent appearance of chat agent pop-up window. **What problems is Gubagoo solving and how is that benefiting you?** With the live chat feature, real agents can seamlessly provide immediate responses and deliver a more interactive experience. The platform is user-friendly and offers enhanced customer experience. ### 8. Cost effective staffed chat & solution **Rating:** 4.0/5.0 stars **Reviewed by:** Bill T. | IT Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2023 **What do you like best about Gubagoo?** Gubagoo ensures their agents are familiar with your website and services so they can answer most user inquiries. Those needing assistance from our staff are more qualified and arrive through our CRM integration. **What do you dislike about Gubagoo?** The chat agent pop-up window can frustrate users visiting our website since it continues to pop up once dismissed. This behavior is detrimental; several users believe the agent is a bot instead of a real person. **What problems is Gubagoo solving and how is that benefiting you?** Consumers have different tendencies and preferences for communication. In addition to forms, emails and phone numbers, live chat offers potential customers something else. Real agents can answer questions and look up information creating a more engaging experience. ### 9. Extremely Useful Product for Automative Dealerships **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2022 **What do you like best about Gubagoo?** Gubagoo is an automotive messaging as well as a digital retailing platform. Customers start their car purchase online and finish it in-store without repeating any steps. I loved their informal business tools to create confidence and subsequently make a tremendous experience for clients. This has to be one of the leading chat tools for Business to Customer Businesses. **What do you dislike about Gubagoo?** Occassionally the chats miss the human touch and responses sound extremely robotic. I have also come to know that their employees are not particularly pleased with the work culture within their organization. **What problems is Gubagoo solving and how is that benefiting you?** Gubagoo is extremely easy to use and it has not only enhanced the customer experience but also it's assisted greatly in online lead conversion which has led to a substantial increase in business performance. ### 10. Better ROI from your digital marketing campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Germán D. | Head of V Sales, Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2021 **What do you like best about Gubagoo?** The ability to truly understand the customer, this is because the chats are handled by humans, this does make a difference, it's not perfect but that's a human condition, that makes us human. **What do you dislike about Gubagoo?** It's difficult to set very specific processes or lines, because most operators are not exclusive to your account and need to follow a specific process. But the ability that your sales reps can jump into the conversation in real time solves this. **Recommendations to others considering Gubagoo:** Bots may seem cheaper, but you still need human hours to filter, supervise. Also conversion is lower. So in the end is not a saving **What problems is Gubagoo solving and how is that benefiting you?** Customers wants instant answers to their queries, and filling out forms it's not that attractive to them, they are not that willing to leave their personal info... So a live chat helped us to go around this problems and increase conversions from the website and also reduce the response time to the customer, this last thing translates to better sales conversion. ### 11. It works good for chats but less so for virtual retailing **Rating:** 2.5/5.0 stars **Reviewed by:** James C. | BDC DIRECTOR, Enterprise (> 1000 emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Gubagoo?** The chat features work great. They allow quick communication with customers. **What do you dislike about Gubagoo?** The virtual retailing tool is less intuitive than some competitors **What problems is Gubagoo solving and how is that benefiting you?** They are solving our chat problems, which helps us gain more leads. ### 12. Best chat solution available for B2C Business **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2021 **What do you like best about Gubagoo?** Gubabgoo is the chat provider for all the dealership account under Humberview Group. And so far we have never faced any challenges in terms of chat leads, support and integration. **What do you dislike about Gubagoo?** Since we have 19 stores under multiple brands, sometimes chats are transferred to incorrect store. This is mainly because of the customer location and device location. **What problems is Gubagoo solving and how is that benefiting you?** We receive high quality chatleads from Gubagoo and one of the best advantage we get is that the leads are filtered by the Gubagoo team members before the sales team receive it. ### 13. Best Chat Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Shane G. | Digital Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2019 **What do you like best about Gubagoo?** One of the easiest chat platforms on the market. Gubagoo takes the 24/7 chat experience seriously. They're quick to respond and are able to carry a conversation. **What do you dislike about Gubagoo?** Sometimes we don't know who our rep is for some of our accounts so that makes it a little bit difficult when we encounter an issue. **What problems is Gubagoo solving and how is that benefiting you?** They make acquiring leads for our company simple as they handle all incoming chats responding in seconds. it's great for that always there approach. ## Gubagoo Discussions - [What is Gubagoo io?](https://www.g2.com/discussions/what-is-gubagoo-io) - 1 comment - [View Gubagoo pricing details and edition comparison](https://www.g2.com/products/gubagoo/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+09%3A57%3A24+-0500&secure%5Bsession_id%5D=252c758f-84a0-4583-a136-719c7b064cb6&secure%5Btoken%5D=0d34029ae996a994948b878b32187b149c141b8f12217c46f15c5f195d67cd56&format=llm_user) ## Gubagoo Features **Platform Basics** - Reporting - Interoperability - Performance **E-commerce** - Online Store - Branding - Search - Inventory **Platform Data** - Dashboard - Alerts and Notifications **Sales** - Lead Management - Deals - Configurator **Platform Additional Functionality** - Cloud - Mobility - Messaging **Retailing** - Digital - In-Store - Virtual Showroom **Platform Content** - Automation **Financing** - Credit Application - Loan Application **Analytics** - Buyer Satisfaction - Sales Performance **Agentic AI - Automotive Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Automotive Digital Retailing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Gubagoo Alternatives - [Podium](https://www.g2.com/products/podium/reviews) - 4.6/5.0 (2,012 reviews) - [The Ansira platform](https://www.g2.com/products/the-ansira-platform/reviews) - 4.9/5.0 (280 reviews) - [Dabadu XRM](https://www.g2.com/products/dabadu-xrm/reviews) - 5.0/5.0 (129 reviews)