--- title: Impel Reviews meta\_title: 'Impel Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 16 reviews by the users' company size, role or industry to find out how Impel works for a business like yours. aggregate\_rating: rating\_value: 3.8 review\_count: 16 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Automotive url: https://www.g2.com/categories/automotive --- # Impel Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Impel but has limited features. Are you part of the Impel team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Impel is harnessing the power of AI to transform automotive retailing and has become one of the largest vertical AI companies in the world. The company’s industry-leading Automotive AI Operating System helps more than 8,000 retailers and OEMs unify the entire customer journey across webchat, sales, service, marketing, and merchandising—fueling faster decisions, deeper connections, and measurable impact at every step along the way. To learn more, visit impel.ai. * * * Seller [Impel](https://www.g2.com/sellers/impel) Discussions [Impel Community](https://www.g2.com/products/impel/discuss) Overview by Carly DiCocco Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement \<1 month [ View More Pricing Information ](https://www.g2.com/products/impel/pricing) ## Top-Rated Alternatives [ ![Podium](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Podium") Podium 4.5/5(2,109) ](https://www.g2.com/products/podium/reviews) [ ![Matador](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matador") Matador 4.8/5(47) ](https://www.g2.com/products/matador/reviews) [ ![Dealer Car Search](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dealer Car Search") Dealer Car Search 4.7/5(12) ](https://www.g2.com/products/dealer-car-search/reviews) [ View All Alternatives ](https://www.g2.com/products/impel/competitors/alternatives) ## User Insights Average based on 16 real user reviews. Implementation Time \<1 month [Log in to unlock pricing and user insights](/login) ## Impel Integrations (1) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") CDK ](https://www.g2.com/products/cdk/reviews) Show More ![Verified User in Automotive](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Automotive") EA Verified User in Automotive Mid-Market (51-1000 emp.) 5/22/2026 "Great Idea, Poor Implementation & Follow-Through" 0/5 What do you like best about Impel? The idea of the technology is nice. That is it. Their implementation is more than faulty. Review collected by and hosted on G2.com. What do you dislike about Impel? I’m a director at a multi-location auto group in the Midwest. Based on our experience, I do not recommend Impel.ai. Sales engagement: Their AI does respond to leads, but the downstream execution breaks down—sales notifications, internal handoffs, and consistency were persistent issues. For example, leads triggered incorrect team alerts due to default messaging logic that was never properly fixed. Billing and accountability: After their rep acknowledged “Failure to Launch” on certain services, billing took over five months to address it. We have not paid for five months, and there has been no urgency to resolve the situation. Support and leadership: After six months of ongoing issues, a VP joined a call and stated the tech “sounds like it’s working—you’re expecting perfection.” I emphasized we just needed follow-through. He offered no solutions, was unprepared, and simply reiterated they would not void our contract. Results: We sell 300+ vehicles per month with or without Impel and have seen no sales lift. Their “engagement rate” counts a single reply as success, which they reported as 25–30%. We have never had a monthly performance review despite repeated issues. Stability and consistency: We experienced rep changes, inconsistent communication, and internal teams that admitted shortcomings but did not resolve them, over a 5 month time frame (we've been a customer for 7) Bottom line: The company appears to be moving too fast and has lost control of execution. After months of unresolved problems, no meaningful improvement, and no measurable impact on sales, I recommend choosing another provider or hiring a better team. We are, as soon as this contract is up. Review collected by and hosted on G2.com. What problems is Impel solving and how is that benefiting you? Nothing, integrations they claim will work, then will fail Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Automotive](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Automotive") AA Verified User in Automotive Mid-Market (51-1000 emp.) 4/21/2026 "Onboarding Delays and Support Confidence Issues" 1.5/5 What do you like best about Impel? The "out of the box" service/fixed operations campaigns are the reason we decided to sign with Impel Review collected by and hosted on G2.com. What do you dislike about Impel? The onboarding of this product was awful. It took weeks longer than expected and at the end of the day some products were never launched because we were not confident in their ability to support us. Review collected by and hosted on G2.com. What problems is Impel solving and how is that benefiting you? Customer outreach for service and customer loyalty was lacking and Impel would help automate that. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Automotive](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Automotive") UA Verified User in Automotive Mid-Market (51-1000 emp.) 11/5/2024 "Unreliable Product" 1.5/5 What do you like best about Impel? The automatic response is good for clients that submit leads overnight or after hours. Review collected by and hosted on G2.com. What do you dislike about Impel? The product is overpriced and does not deliver a Return on Investment for the company. I am locked into a 12 month contract with them which I would exit immediately if I was able. If you sign with them, do not agree to a 12 month contract. The responses to specific clients are not intelligent and often aggravate them. They often make no sense to the client and the Internet Manager or Salesman involved with the client. This leads to unnecessary tension created with our customers attached to a large price tag. The Impel staff has taken feedback on these conversations for months but has not taken any action to make their product better for us. This lack of support attached to their product has only created further distraction amongst our staff. This product is not appreciated (nor should it be) by our staff or myself. I have learned a valuable lesson. AI is not a solution in a customer service business. Review collected by and hosted on G2.com. What problems is Impel solving and how is that benefiting you? The biggest issue solved is automatic responses to our clients after hours. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic WL Wayne L. Small-Business (50 or fewer emp.) 3/28/2023 "Impel increased the quality of my work while freeing up time to for my other responsibilities." 5/5 What do you like best about Impel? The convenience and ease of use. Honestly, enter some data, and begin the process. The App is menu-driven and easy to navigate. Uploads are a simple "button-push". Review collected by and hosted on G2.com. What do you dislike about Impel? Indoor photos, especially spins, can be underexposed. Review collected by and hosted on G2.com. What problems is Impel solving and how is that benefiting you? Impel creates time. Website maintenance is a collateral duty that absorbed most of my time. I formerly spent hours editing photos before uploading them to the website. Now, Impel does all that for me, allowing me to concentrate on my primary responsibilities. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Jeffrey P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeffrey P.") JP Jeffrey P. Automotive Sales and Finance Professional Small-Business (50 or fewer emp.) 2/25/2022 "SpinCar at an independent dealership" 5/5 What do you like best about Impel? Extremely easy to use. The software makes it almost foolproof to complete photographs for the vehicles on the lot. It is also fantastic that all you have to do is hit the upload button, and the rest is completely automated. Review collected by and hosted on G2.com. What do you dislike about Impel? Occasionally the camera for the inside of the vehicle shots has to be reset along with the application. Overall this is not anything terrible, but it can be frustrating when you have reset multiple times with multiple vehicles to photograph. Review collected by and hosted on G2.com. Recommendations to others considering Impel: If you plan on using SpinCar I highly recommend using a device that you do not have to use for personal use. Using an older device that you do not have to remove from the camera mount makes it very easy. Review collected by and hosted on G2.com. What problems is Impel solving and how is that benefiting you? We are using SpinCar to take photos of the vehicles we are selling on our lot. The quality and style that SpinCar gives in not what one usually sees coming from an independent pre-owned car dealership. This puts us in a category all our own in our local market. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Automotive](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Automotive") AA Verified User in Automotive Mid-Market (51-1000 emp.) 2/24/2022 "Great innovative product, but could be done better." 4/5 What do you like best about Impel? The ability to shoot 3D interiors and interactive exterior spins. Review collected by and hosted on G2.com. What do you dislike about Impel? There are a lot of kinks to be worked out, and our photographers really prefer to use their professional cameras over an iPhone. Review collected by and hosted on G2.com. What problems is Impel solving and how is that benefiting you? More interactive and engaging shots of our vehicles. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite AW amanda w. Mid-Market (51-1000 emp.) 1/13/2021 "Pulsar is great software that allows you to maintain contact with your customers" 5/5 What do you like best about Impel? i really like the way pulsar works. i like that you can set up some procedures and functions and the software will answer the customers questions or direct them to a team member or a location on our website immediately. the software maintains contact with our customers and allows us to diligently follow up with them. Review collected by and hosted on G2.com. What do you dislike about Impel? We were missing a couple of features in the beginning, for instance, if we marked the customer lost in our CRM, the software did not pick up on that, but that is fixed now. Review collected by and hosted on G2.com. What problems is Impel solving and how is that benefiting you? Pulsar allows us to maintain contact with our customers, regardless if the customer is responding or not. The software helps us ensure customers don't fall thru the cracks. People would tend to stop contacting the customer because the customer did not respond. The software continues long after people would give up. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Shane G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shane G.") SG Shane G. Digital Account Executive Small-Business (50 or fewer emp.) 12/28/2020 "SpinCar Review" 4.5/5 Validated ReviewerSource: Organic MH Matthew H. Mid-Market (51-1000 emp.) 12/15/2020 "Quality service." 5/5 What do you like best about Impel? Prompt and personalized customer care at every interaction. The product offers a great light-touch approach prior to our sales folks engaging and working with clients. Performance reps are friendly and helpful in gettings things lined up between the businesses. Review collected by and hosted on G2.com. What do you dislike about Impel? Backend customization is still in development. Time zone difference can be a bit of a hindrance but they are overwhelmingly available during our business hours for meetings. Review collected by and hosted on G2.com. What problems is Impel solving and how is that benefiting you? We are able to contact our customers and engage at a much higher rate than before. Plenty of customers would fall through the cracks before but now we are able to retain contact at a much higher rate. We are now able to work with a larger lead load without shedding clients. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic DM debbie m. Small-Business (50 or fewer emp.) 12/9/2020 "pulsar" 5/5 What do you like best about Impel? First and foremost, the most significant achievement ever since we integrated Pulsar AI is that we never miss a lead without trying to get the most out of it, and we have 100% of follow-ups. But more importantly, I would emphasize the quality of engaged leads and appointments set by our AI assistant and the fact that when the number of leads grows Pulsar can handle all of it. Review collected by and hosted on G2.com. What do you dislike about Impel? at times we have trouble receiving emails from human alerts Review collected by and hosted on G2.com. What problems is Impel solving and how is that benefiting you? we are engaged with our customers Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Impel? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Impel ](https://www.g2.com/products/impel/discussions/new) GU Guest User What is Impel used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-impel-used-for) [ View all Discussions ](https://www.g2.com/products/impel/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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