Similarweb
At Similarweb, we are committed to unlocking the full potential of the digital landscape. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketing channels to Gen AI visibility, to large-scale data insights. With Similarweb, you gain access to: - Extensive Data Coverage: Explore over 1 billion websites, 8 million apps, and 3 million brands. - Real-Time Insights: Stay ahead with real-time data on 5 billion search terms, 250 million display ads, and 10 billion content pages. - Global Reach: Analyze and understand markets across 190 countries and 210 industries. Trusted by industry leaders ranging from startups to Fortune 500 companies, Similarweb is the choice for thousands of businesses seeking a competitive edge and sustainable growth.
Average Rating: 4.4/5.0
Total Reviews: 1,302
How Do G2 Users Rate Similarweb?
- Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.0/10)
- Quality of Support: 8.8/10 (Category avg: 9.1/10)
- Ad Intelligence Reporting: 7.9/10 (Category avg: 8.7/10)
- Ad Competitive Benchmarking: 8.0/10 (Category avg: 8.4/10)
Who Is the Company Behind Similarweb?
- Seller: Similarweb
- Company Website:
- Year Founded: 2007
- HQ Location: New York
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LinkedIn® Page: www.linkedin.com
1,251 employees on LinkedIn® - Ownership: NYSE: SMWB
Who Uses This Product?
- Who Uses This: Account Manager, Product Manager
- Top Industries: Marketing and Advertising, Retail
- Company Size: 40% Medium, 31% Large
What Do G2 Reviewers Say About Similarweb?
AI-generated summary from verified user reviews
Pros
- Users appreciate the easy-to-use interface of Similarweb, enabling effortless access to valuable market insights.
- Users value the SEO Intelligence feature of Similarweb, enabling effective keyword research and competitive market analysis.
- Users value the highly accurate competitor insights from Similarweb, enhancing their market analysis and benchmarking capabilities.
- Users appreciate the easy access to traffic insights and competitor performance provided by Similarweb, enhancing research efficiency.
- Users appreciate the quick and actionable insights from Similarweb, making market analysis and trend spotting efficient.
Cons
- Users note that the data inaccuracy can lead to unreliable estimates, particularly for smaller websites or niche markets.
- Users note that inaccurate data can undermine trust in Similarweb's estimates, especially for smaller websites and niche markets.
- Users express frustration with the limited features of Similarweb, wishing for more customization and access to data.
- Users find the limited data access a drawback, as deeper insights require costly premium plans.
- Users find platform limitations frustrating, particularly regarding customization and access to more advanced data insights.
What Are Recent G2 Reviews of Similarweb?
"Solid competitive and keyword intelligence for retail"
Rating: 4.5/5.0 stars
— Julio C.
"Bridging the Gap Between Technical Data and Real-World Relevance"
Rating: 5.0/5.0 stars
— Thorsten J.











