How easy to navigate through the platform for competitive analysis against other CPG's. Review collected by and hosted on G2.com.
Limited brands and not most up to date data. Review collected by and hosted on G2.com.
They have been helping our company for years in planning advertising strategies and providing market insights (people's thinking). Their data is so accurate and reliable that we depend on them heavily and always seek statistics on various factors before making major administrative decisions. Easy-to-use dashboard. Tremendous customization options. Quite quick and detailed insights. Review collected by and hosted on G2.com.
Sometimes it works slowly, especially during weekends and festivals. Data interpretation requires skill and should be more simplified. Review collected by and hosted on G2.com.
I've worked with Kantar across multiple accounts and agencies. They have great insights into what's happening in the industry and help with pivoting media planning based on trends. Review collected by and hosted on G2.com.
Kantar should be more proactive with their response times. If you're having an issue with the site or need further help on something, if you do not have a rep or a point of contact, it can take days for a response. The site servers are dated, if you're pulling an extensive report, the page will take a lifetime to load or may crash altogether. Review collected by and hosted on G2.com.
The relevance of the insights is something totally different from the other products in the market. The reports are also detail-oriented and are many ways better than the competition. Review collected by and hosted on G2.com.
The response time could be better in the overall experience. The dedicated sales manager should also be preceded with a point of contact for technical and other issues one can face during the timeline of use. Review collected by and hosted on G2.com.
Kantar's data is extremely granular and allows for a holistic view of a given competitive landscape. The data is also easily exported. Review collected by and hosted on G2.com.
There are a few larger vertical-specific data blindspots and issues around finding the correct brands and manipulating the data in-platform. Review collected by and hosted on G2.com.
Kantar offers useful and accurate data to help better make decisions. The data is also extensive and covers a lot of industries. Review collected by and hosted on G2.com.
There is a lot of data which can be hard to get to the data you want. Review collected by and hosted on G2.com.
Real time insights that provide more meaningful information. Helps me to better understand competitive media strategies while providing a more detailed analysis of my campaigns. Review collected by and hosted on G2.com.
Right now, there really is nothing I dislike. The information is compiled in real time. No more waiting for campaigns to finish or to have someone else compile the data. Review collected by and hosted on G2.com.
It is easy to use, and you can quickly search for information using the dashboard feature. Using the real-time insights and getting all information on advertising performance faster helps me compete with competitors. I also like end-to-end solutions on advertising like other platforms like complete view of creatives, impression, and spend estimation. Review collected by and hosted on G2.com.
The only thing I don't like about it is, it gets slow sometimes, but you get the results in any case. We would also love to have more transparency on spend estimation, which is not available in many tools available online. Review collected by and hosted on G2.com.
Helpful for monitoring competitor strategy and updating our media spend strategy. Review collected by and hosted on G2.com.
Data is directionally correct, but the scale of inaccuracy changes often, so we typically look at ratios and deltas. I also wish we had better geo granularity. Review collected by and hosted on G2.com.
I like that it's easy to use. The dashboard feature makes it really quick and easy to search for information. Review collected by and hosted on G2.com.
It can be a little slow at times, but it just takes some patience and you can get the job done. Review collected by and hosted on G2.com.
Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more.
