--- title: Kantar Advertising Insights Reviews meta_title: 'Kantar Advertising Insights Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 14 reviews by the users' company size, role or industry to find out how Kantar Advertising Insights works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 14 scale: '5' date_modified: '2026-08-18' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Kantar Advertising Insights Reviews **Vendor:** Kantar **Category:** [Digital Advertising Intelligence Software](https://www.g2.com/categories/digital-advertising-intelligence) **Average Rating:** 4.2/5.0 **Total Reviews:** 14 **AI Enabled:** This product embeds AI to enhance or extend its core functionality. ## About Kantar Advertising Insights With Kantar Advertising Insights, make the best media decisions, deliver performance and increase sales opportunities. It is your competitive advertising intelligence platform to understand the dynamics shaping the media landscape, through meaningful data and personalised actionable insights. Access to the most comprehensive advertising intelligence in the market with a coverage of all paid media channels : TV, Print, Radio, Outdoor, Online, Mobile, Video, Social, and Search. Get a complete view from creatives (visual, format, lengths…), occurrences, impressions, and spend estimations. Kantar helps the world’s top agencies, brands, and publishers to optimize their Advertising strategy. ## Kantar Advertising Insights Reviews ### 1. Competitive Analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Nicole V. | Senior Media Planner, Strategy, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** February 11, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Kantar Advertising Insights?** How easy to navigate through the platform for competitive analysis against other CPG's. **What do you dislike about Kantar Advertising Insights?** Limited brands and not most up to date data. **What problems is Kantar Advertising Insights solving and how is that benefiting you?** Figuring out competitive landscape for planning. ### 2. KANTAR: Smart Advertising and media solution **Rating:** 4.0/5.0 stars **Reviewed by:** Bhaskar S. | Consultant, Information Technology and Services, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 24, 2023 **What do you like best about Kantar Advertising Insights?** They have been helping our company for years in planning advertising strategies and providing market insights (people's thinking). Their data is so accurate and reliable that we depend on them heavily and always seek statistics on various factors before making major administrative decisions. Easy-to-use dashboard. Tremendous customization options. Quite quick and detailed insights. **What do you dislike about Kantar Advertising Insights?** Sometimes it works slowly, especially during weekends and festivals. Data interpretation requires skill and should be more simplified. **What problems is Kantar Advertising Insights solving and how is that benefiting you?** Provides us with detailed insights into market competition and people's thinking. Helps in understanding people's needs. Aids in decision-making. ### 3. Useful Studies and Media Planning **Rating:** 3.5/5.0 stars **Reviewed by:** Krystle J. | Paid Media Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 12, 2023 **What do you like best about Kantar Advertising Insights?** I've worked with Kantar across multiple accounts and agencies. They have great insights into what's happening in the industry and help with pivoting media planning based on trends. **What do you dislike about Kantar Advertising Insights?** Kantar should be more proactive with their response times. If you're having an issue with the site or need further help on something, if you do not have a rep or a point of contact, it can take days for a response. The site servers are dated, if you're pulling an extensive report, the page will take a lifetime to load or may crash altogether. **What problems is Kantar Advertising Insights solving and how is that benefiting you?** They help us see what our competitors are doing with their media. My main account is a technology/software client, and in an industry as oversaturated as this one, knowing how big players are doing media is helpful. ### 4. Relevant Insights that help you take important decisions effectively **Rating:** 4.0/5.0 stars **Reviewed by:** Saish S. | Project Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 13, 2023 **What do you like best about Kantar Advertising Insights?** The relevance of the insights is something totally different from the other products in the market. The reports are also detail-oriented and are many ways better than the competition. **What do you dislike about Kantar Advertising Insights?** The response time could be better in the overall experience. The dedicated sales manager should also be preceded with a point of contact for technical and other issues one can face during the timeline of use. **What problems is Kantar Advertising Insights solving and how is that benefiting you?** The best use of this service is to gauge the market for activity and movement of all the players. When you know the playing field well, it better helps plan strategies. I was a part of the sales and marketing team in a ecom-retail store. ### 5. Extremely useful, with some limitations **Rating:** 3.5/5.0 stars **Reviewed by:** Matt C. | Director - Consumer & Market Intelligence, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 11, 2023 **What do you like best about Kantar Advertising Insights?** Kantar's data is extremely granular and allows for a holistic view of a given competitive landscape. The data is also easily exported. **What do you dislike about Kantar Advertising Insights?** There are a few larger vertical-specific data blindspots and issues around finding the correct brands and manipulating the data in-platform. **What problems is Kantar Advertising Insights solving and how is that benefiting you?** Competitive spend analysis, regional deep dives, and creative/spend analysis. ### 6. Helpful and easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 05, 2023 **What do you like best about Kantar Advertising Insights?** Kantar offers useful and accurate data to help better make decisions. The data is also extensive and covers a lot of industries. **What do you dislike about Kantar Advertising Insights?** There is a lot of data which can be hard to get to the data you want. **What problems is Kantar Advertising Insights solving and how is that benefiting you?** The biggest benefit is being able to make better and more accurate informed decisions. ### 7. Finally, actionable data presented in a useable format that is highly customizable! **Rating:** 4.5/5.0 stars **Reviewed by:** David W. | VP/Business Development, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 04, 2022 **What do you like best about Kantar Advertising Insights?** Real time insights that provide more meaningful information. Helps me to better understand competitive media strategies while providing a more detailed analysis of my campaigns. **What do you dislike about Kantar Advertising Insights?** Right now, there really is nothing I dislike. The information is compiled in real time. No more waiting for campaigns to finish or to have someone else compile the data. **What problems is Kantar Advertising Insights solving and how is that benefiting you?** We are able to address our clients needs quickly, relying upon data from Kantar to help us with campaign revision/direction and more. We can adjust KPI's, trending and more, based upon this reporting. ### 8. Kantar Advertising Insights Review **Rating:** 4.5/5.0 stars **Reviewed by:** Raghvendra P. | Associate Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 03, 2021 **What do you like best about Kantar Advertising Insights?** It is easy to use, and you can quickly search for information using the dashboard feature. Using the real-time insights and getting all information on advertising performance faster helps me compete with competitors. I also like end-to-end solutions on advertising like other platforms like complete view of creatives, impression, and spend estimation. **What do you dislike about Kantar Advertising Insights?** The only thing I don't like about it is, it gets slow sometimes, but you get the results in any case. We would also love to have more transparency on spend estimation, which is not available in many tools available online. **What problems is Kantar Advertising Insights solving and how is that benefiting you?** It helps me to optimize advertising spending and also allows me to increase sales opportunities and generate leads. ### 9. Visibility into digital and tv spend **Rating:** 3.5/5.0 stars **Reviewed by:** Jay M. | Director, Head of Competitive Intelligence, Benchmarking, and Market Health, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 30, 2021 **What do you like best about Kantar Advertising Insights?** Helpful for monitoring competitor strategy and updating our media spend strategy. **What do you dislike about Kantar Advertising Insights?** Data is directionally correct, but the scale of inaccuracy changes often, so we typically look at ratios and deltas. I also wish we had better geo granularity. **What problems is Kantar Advertising Insights solving and how is that benefiting you?** Monitoring competitor ad spend. ### 10. Good for competitive research **Rating:** 5.0/5.0 stars **Reviewed by:** Renae V. | Media Planner, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 21, 2021 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Kantar Advertising Insights?** I like that it's easy to use. The dashboard feature makes it really quick and easy to search for information. **What do you dislike about Kantar Advertising Insights?** It can be a little slow at times, but it just takes some patience and you can get the job done. **What problems is Kantar Advertising Insights solving and how is that benefiting you?** Finding competitive advertising spend ### 11. Helps with Media Planning **Rating:** 5.0/5.0 stars **Reviewed by:** Liz M. | President and Owner, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 30, 2021 **What do you like best about Kantar Advertising Insights?** Helpful insights to direct media planning **What do you dislike about Kantar Advertising Insights?** Nothing really but had to dig deep to find the methodology **What problems is Kantar Advertising Insights solving and how is that benefiting you?** Better understanding of my target audience and the best way to reach them ### 12. Advertising Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 04, 2022 **What do you like best about Kantar Advertising Insights?** Competitive spend Keyword suggestions Identify missed keyword opportunities **What do you dislike about Kantar Advertising Insights?** Slow performance Ranking options are not detailed enough **What problems is Kantar Advertising Insights solving and how is that benefiting you?** Allow to access and customize SEM data ### 13. Everything I need to know about my competition's advertising strategies **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 28, 2021 **What do you like best about Kantar Advertising Insights?** With this too I can unlock insights in real time and get all information on advertising performance faster, to stay ahead of my competitors. **What do you dislike about Kantar Advertising Insights?** The industry I am in now (Legal) doesn't have so much insights so far. **What problems is Kantar Advertising Insights solving and how is that benefiting you?** Searching insights about competitors. ### 14. Clunky but valuable insights **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 25, 2021 **What do you like best about Kantar Advertising Insights?** Love the reporting options and data available and how that data can be layered **What do you dislike about Kantar Advertising Insights?** It's clunky and not user friendly or intuitive to pull reports. Also some data is not available quickly **What problems is Kantar Advertising Insights solving and how is that benefiting you?** Pulling competitive data and other insights ## Kantar Advertising Insights Discussions - [What is the advertisement monitoring?](https://www.g2.com/discussions/what-is-the-advertisement-monitoring) - [What does Kantar media do?](https://www.g2.com/discussions/what-does-kantar-media-do) - [What does Kantar track?](https://www.g2.com/discussions/what-does-kantar-track) - [What is advertising insights?](https://www.g2.com/discussions/what-is-advertising-insights) - [View Kantar Advertising Insights pricing details and edition comparison](https://www.g2.com/products/kantar-advertising-insights/reviews?section=pricing&secure%5Bexpires_at%5D=2026-09-21+14%3A52%3A45+-0500&secure%5Bsession_id%5D=91f839b3-f6ee-4bd4-9ee0-06b3cff2e30b&secure%5Btoken%5D=cc7f8a46f4923d2d54e4981d39de1e2e2cc021f44e5feb454135d63cabc8e0fb&format=llm_user) ## Kantar Advertising Insights Features **Platform Insights** - Ad Creatives - Buying Strategies - Publisher Data - Advertising Spend - Websites and Social Channels - Device Insights - Ad Intelligence Reporting **Agentic AI - Digital Advertising Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform Additional Functionality** - Ad Competitive Benchmarking - Alerts ## Top Kantar Advertising Insights Alternatives - [Pathmatics by Sensor Tower](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews) - 4.3/5.0 (319 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,195 reviews) - [Nielsen Ad Intel](https://www.g2.com/products/nielsen-ad-intel/reviews) - 4.0/5.0 (21 reviews)