The breadth of data is the biggest strength. I can look up download and revenue estimates for almost any competitor app across markets, which makes benchmarking our performance quick. The ad intelligence section is also really valuable: being able to see which creatives competitors are running, on which networks, and how long they’ve been live helps our team spot trends and plan our own creative strategy. The dashboards are intuitive, so I can pull insights quickly without much setup, and the market and category trend views make it easy to see where a category is heading. Review collected by and hosted on G2.com.

The main drawback is cost. Pricing is on the higher end, and some of the most useful modules sit behind separate or higher-tier plans, which can make it hard to justify for smaller teams or to get full access across the organization. A more flexible pricing structure would make it easier to roll out more widely. Review collected by and hosted on G2.com.