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Sensor Tower

By Sensor Tower

4.3 out of 5 stars

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Gaurav O.
GO
Sr Consultant
Information Technology and Services
Enterprise (> 1000 emp.)
"App Annie Intelligence Review"
Sensor Tower

Sensor Tower Reviews & Product Details

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Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

22 months

Sensor Tower Media

Sensor Tower Demo - Breakdown the vast gaming landscape through proprietary Gaming Taxonomy filters
Dive deeper into the complex and evolving mobile gaming universe by layering Game Intelligence onto Store Intelligence insights. Analyze games down to the sub-genre level with the best gaming taxonomy on the market and a dedicated dashboard. Quickly identify top games with a specific mechanic for...
Sensor Tower Demo - See what translates into success for the top apps in the mobile economy
Parse critical mobile app store data such as downloads and revenue in the App Store, Google Play Store, or unified across the two. Plus, examine global data as well as granular regional and country data, and apply Sensor Tower’s industry-attuned filters-- or create your own custom tags and fields.
Sensor Tower Demo - Identify the user base of popular mobile apps
Understand the daily, weekly and monthly active users of the mobile app economy’s top apps, both in historical and current views, to understand changes in audience growth over time. Filter by Sensor Tower global fields, custom fields or Game Intelligence genre taxonomy to segment the apps your bu...
Sensor Tower Demo - Create engagement benchmarks for the world’s biggest apps
Discover relevant user behavior trends in the mobile app economy and compare engagement performance among the world’s biggest apps. From social networks to SVOD platforms and gig economy apps, understand user behavior by mobile category, or groups of select apps. Zoom into time spent by different...
Sensor Tower Demo - Analyze and optimize search strategy with ASO
Despite an increased focus on paid acquisition, 60% of app downloads still result from organic search. App Intelligence accurately measures the success of your organic user acquisition strategy — and those of your competitors. Understand which keywords are driving downloads, and explore potential...
Sensor Tower Demo - Find your most effective ad network
Finding the right network is critical, so assess the options with a side-by-side comparison of all major mobile ad networks. From YouTube to Snapchat, see how a particular app is performing in share of voice over time across all networks where they have creative bids. Plus, quickly determine whic...
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Sensor Tower Reviews (142)

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Sensor Tower Reviews (142)

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4.3
142 reviews

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JE
Mid-Market (51-1000 emp.)
"Excellent Resource for Monitoring App Performance"
What do you like best about Sensor Tower?

Data.ai is an excellent platform for grasping the big picture of the market and how app performances shift. It allows for the analysis of competitor data, the tracking of their marketing initiatives, and aids in connecting the dots between significant occurrences and user engagement patterns. Review collected by and hosted on G2.com.

What do you dislike about Sensor Tower?

Connecting to the app store and google play store wasn't necessarily easy. The platform doesn't offer customization for the chart line colors, which would be more convenient if one could personalize them according to each competitor's brand identity. Currently, the colors are automatically assigned and vary with the number of apps analyzed, which can be less intuitive. Review collected by and hosted on G2.com.

Jane A.
JA
Business Development Manager
Mid-Market (51-1000 emp.)
"More than 5 years with Data.ai"
What do you like best about Sensor Tower?

I love working with top charts of companies. The option to choose companies with HQs in specific countries and filter by parent company or by a daughter company makes it so easy to watch how companies' revenues grow/decrease in certain regions. Review collected by and hosted on G2.com.

What do you dislike about Sensor Tower?

I am not completely happy with the taxonomy: not enough granularity within the farming genre. We strictly distinguish between adventure/expedition based games and classic farming games since they have a lot of differences. Review collected by and hosted on G2.com.

Kandi T.
KT
Growth Marketer
Mid-Market (51-1000 emp.)
"I love the platform but would love to see more new features in the future."
What do you like best about Sensor Tower?

data.ai is a platform designed to help app marketers better understand their app, their competitors, and the industry. It provides ASO and ASA information for app marketers to gain insights and make informed decisions. Review collected by and hosted on G2.com.

What do you dislike about Sensor Tower?

One feature that I really like about AppTweak is that it allows me to see estimated downloads, for example, if I change the keyword targeting in my metadata. Additionally, AppTweak provides a better overview of industry performance. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market (51-1000 emp.)
"Data AI has been a valuable tool for ASO and competitive insights"
What do you like best about Sensor Tower?

Data AI's dashboard makes it easy to track daily rankings of our app, top keywords, and other KPI's that assist in our ASO efforts. Our customer success managers are also great in pulling insights and compiling learnings into a digestable fashion. Review collected by and hosted on G2.com.

What do you dislike about Sensor Tower?

All of the Data AI insights are useful in some capacity. I wouldn't say this is something that I dislike about Data AI but I wish there was a way to view a heat map of where users spend time on your app store profile (i.e. are they seeing the 7th screen or reading the whole long description) Review collected by and hosted on G2.com.

Begum Y.
BY
Small-Business (50 or fewer emp.)
"Market Researcher"
What do you like best about Sensor Tower?

As a market researcher, doing day-to-day comprehensive market analysis of the gaming market is the first thing for me. Having fast paced knowledge via product, become one step ahead from the others. The SensorTower team captures market updates and applies them very quickly to their products, such as Facebook Feeds. Review collected by and hosted on G2.com.

What do you dislike about Sensor Tower?

First of all, I love SensorTower and happy to use this product. Of course,like every product, this product has its shortcomings, but as long as you reach users and get feedback, you are likely to improve yourself. So, thanks for reaching users. My thoughts are like that; First of all, SensorTower can be reached directly to users for efficient use of the updated product, for example, by arranging a short webinar, the user experience can be improved.The advantages of using the product related to specific areas should be presented to the users, for example, what are the issues that match-3 game studio pay attention to when analyzing the market or how people in different titles use this product etc. It would be useful to see the effect of application updates on downloads and revues in a short and concise way. We saw that the SoV and network data on the creative side are not healthy, some parts are wrong and missing (we checked our products), I think this should be improved. It would be nice to be notified and visible when applications and games are transferred to another account. Finally, it would be nice to be able to see the App icon and Screenshot changes along with the updates of the applications. Review collected by and hosted on G2.com.

GK
Product Marketing Lead
Mid-Market (51-1000 emp.)
"Great tool to track apps performance"
What do you like best about Sensor Tower?

it's a great tool to understand the overall market landscape and performance dynamics. You can review the data on the competitors, track their advertising camapigns. Also it helps to evaluate users' behavoir: to see correlations about how some major events impact users' activity. Review collected by and hosted on G2.com.

What do you dislike about Sensor Tower?

It doesn't allow to change to color of lines on the charts. It could've been way eaier if I could set my own colors for each competitor that associaties with its brand color. While now the colors even change for each app depending on the number of apps selected Review collected by and hosted on G2.com.

Berk S.
BS
Small-Business (50 or fewer emp.)
"Growth Manager"
What do you like best about Sensor Tower?

Sensor Tower helps its users to analyze other Application and Games in every way. I believe that the best thing about Sensor Tower is to observe what your competitors focus on and give opportunity to your company for analyzing and applying new features to your application. Review collected by and hosted on G2.com.

What do you dislike about Sensor Tower?

I'm using Sensor Tower from the almost the beginning of the new year, 2023 and honestly, there is nothing to say about disliking anything about Sensor Tower. I'm just loving it! Review collected by and hosted on G2.com.

Mert E.
ME
Mid-Market (51-1000 emp.)
"SensorTower has exceed our initial reasons & expectations and provided wider range of services"
What do you like best about Sensor Tower?

SensorTower is always iterating their tools, products & filtering according to the needs of their customers. Those iterations provide significant impact practically. The biggest upside is the support, reports and analysis they are providing to us. They are providing what we are asking for and as an equally important thing Review collected by and hosted on G2.com.

What do you dislike about Sensor Tower?

Personally, SensorTower's visual side is not my favourite tool out there. It isn't really affecting the functionality but I think there are room for improvement visually.

As an additional side, I would rather work with a full set of products without having to decide drop-off which products to reduce the cost. However, since it's a monetization & user experience decision of the firm, I'm not sure if this is a valuable feedback. Review collected by and hosted on G2.com.

Ravinder B.
RB
Sr Market Research Analyst
Enterprise (> 1000 emp.)
"Tracking made easy"
What do you like best about Sensor Tower?

Data.ai reporting and visualization tools are top-notch. It provides clear, visually appealing reports that are easy to understand. I really like the Insights Generator tool where its easy to compare multiple apps in one go and check for enagagement analysis like Audience Attention, Engagement Depth etc. I use the tool frequently to track competitotrs Review collected by and hosted on G2.com.

What do you dislike about Sensor Tower?

The demographic data should also be available in the compare apps feature. This is currently not available Review collected by and hosted on G2.com.

Gabrielle V.
GV
Product Manager, Mobile Apps
Enterprise (> 1000 emp.)
"Great platform & partners"
What do you like best about Sensor Tower?

Data.ai is an incredibly user-friendly and intuitive platform that effortlessly provides valuable insights and competitor analysis with just a few clicks. It's your one-stop shop for accessing essential data about your own product and others. Review collected by and hosted on G2.com.

What do you dislike about Sensor Tower?

I would like to see more features and enhancements for the dashboard product. Such as, editing the whole dashboard date ranges vs individual widgets. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

22 months

Average Discount

15%

Perceived Cost

$$$$$

How much does Sensor Tower cost?

Data powered by BetterCloud.

Estimated Price

$$k - $$k

Per Year

Based on data from 6 purchases.

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Sensor Tower Features
Engagement
Exit Tracking
Retention
Demographics
User Segmentation
Geolocation
Custom Event Tracking
Real-Time Insights
Attribution
Keyword Tools
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