Sensor Tower Features
Metrics (5)
Engagement
As reported in 49 Sensor Tower reviews. Configures and accurately measures an appropriate measure of engagement, such as average session length.
Exit Tracking
Based on 38 Sensor Tower reviews. Accurately determines where users close the app during their sessions.
Retention
Accurately measures bounce rate. This feature was mentioned in 46 Sensor Tower reviews.
Return
Tracks user return rates and related metrics. This feature was mentioned in 38 Sensor Tower reviews.
Conversions
As reported in 41 Sensor Tower reviews. Tracks what proportion of users convert via a certain action.
User Identification (3)
Demographics
Based on 65 Sensor Tower reviews. Identifies user demographics like gender or age.
User Segmentation
As reported in 60 Sensor Tower reviews. Enables the view of analytic data based on user segment.
Geolocation
Based on 62 Sensor Tower reviews. Identifies users locations.
Tracking & Reporting (6)
Custom Event Tracking
Enables you to define custom events for analysis. 48 reviewers of Sensor Tower have provided feedback on this feature.
Real-Time Insights
Provides real-time reports. This feature was mentioned in 62 Sensor Tower reviews.
Attribution
Measures user acquisition analytics. This feature was mentioned in 52 Sensor Tower reviews.
Dashboard
Provides a holistic summary of your data. 67 reviewers of Sensor Tower have provided feedback on this feature.
User Path Tracking
Displays a users progress throughout specific paths in an application. This feature was mentioned in 49 Sensor Tower reviews.
User Activity History
Displays a users activity history. 53 reviewers of Sensor Tower have provided feedback on this feature.
Optimization (7)
Icon Testing
Provides A/B testing for app icons to determine which icons lead to more app downloads. 29 reviewers of Sensor Tower have provided feedback on this feature.
Screenshot Testing
As reported in 31 Sensor Tower reviews. Provides A/B testing to optimize screenshots in the Apple App Store and Google App Store to increase conversion rates.
App Store Page Design & Preview
Provides collaborative tools for building and managing app store creatives to allow users to preview their representation in app stores. 31 reviewers of Sensor Tower have provided feedback on this feature.
Keyword Tools
Provides tools that allow users to research keyword metrics such as volume, difficulty, popularity, organic installs, and more. This feature was mentioned in 37 Sensor Tower reviews.
Reviews & Ratings
As reported in 30 Sensor Tower reviews. Ability to track progress of overall average, total, and rating of app, which can help identify what people like or dislike about the app.
Keyword Localization
Ability to optimize app in any language, which can include factors like keyword auto-suggestions, automated translations, etc. This feature was mentioned in 29 Sensor Tower reviews.
Conversion Rate Benchmarks
Based on 23 Sensor Tower reviews. Provides the installation conversion rate for each traffic source per day of the week and has the ability to compare it with benchmarks.
Reporting & Alerts (4)
Reports and Dashboards
Provides reports and dashboards around keywords, rankings, and movement to track ASO KPIs and app performance. This feature was mentioned in 31 Sensor Tower reviews.
Traffic Source Reporting
Based on 21 Sensor Tower reviews. Provides reporting around traffic source to analyze app downloads, product page views, and impressions.
Featured App Alerts
Based on 25 Sensor Tower reviews. Provides notifications before the App Store or Google Play promotes your app.
Alert Delivery
Provides alerts with reports directly to different communication channels (i.e. Slack or email) with information like keywords, rankings, and featured apps data. 22 reviewers of Sensor Tower have provided feedback on this feature.
Platform Basics (2)
Centralized Platform
As reported in 32 Sensor Tower reviews. Provides a centralized platform for all competitive intelligence for teams to review and analyze.
Web Tracking
Based on 30 Sensor Tower reviews. Ability to capture changes your competitors make to their website to keep tabs on their features, plans, pricing, promotions, etc.
Platform Data (3)
Product Details
Provides competitive intelligence related to product details, inlcuding the latest product feature additions and removals. This feature was mentioned in 29 Sensor Tower reviews.
Customer Feedback & Reviews
Provides competitive intelligence around unfiltered customer feedback and reviews. 30 reviewers of Sensor Tower have provided feedback on this feature.
Channel Acquisition
As reported in 28 Sensor Tower reviews. Ability to evaluate the effectiveness of how competitors are acquiring customers through different channels.
Platform Content (1)
Battlecards
As reported in 31 Sensor Tower reviews. Ability to create battlecards to showcase comparison of your products or services against multiple competitors.
Platform Reporting (2)
Customizable Dashboard
As reported in 35 Sensor Tower reviews. Allows users to create a customizable dashboard to curate and highlight specific competitive data.
Benchmark Reporting
Based on 34 Sensor Tower reviews. Provides competitive benchmarking and monitors growth and market share over time.
Data collection (5)
Natural Language Processing (NLP)
Provides NLP features for filtering data collection down to specific data points This feature was mentioned in 26 Sensor Tower reviews.
Data Sources
Provides a wide selection of data sources for aggregated news and MARKET data This feature was mentioned in 29 Sensor Tower reviews.
Custom Research Sources
Based on 27 Sensor Tower reviews. Allows users to make custom data collection queries
Lead Enrichment
As reported in 25 Sensor Tower reviews. Provides features for users to verify, correct, and include additional information to a lead in order to enhance data accuracy
Advanced Data Collection
Based on 26 Sensor Tower reviews. Provides advanced data points including but not limited to company size, org charts, technology installs, company funding history,
Segment Trending (4)
Web
Provides features for tracking competitors websites including information such as pricing changes or new product features This feature was mentioned in 27 Sensor Tower reviews.
Social
Provides features for tracking competitor activity on social media This feature was mentioned in 27 Sensor Tower reviews.
Benchmarks
As reported in 28 Sensor Tower reviews. Allows users to benchmark their product against other competitors in order to understand competitive position in the market
Finance
Allows users to know how much financing has flowed to a particular industry with real deal activity visualizations This feature was mentioned in 28 Sensor Tower reviews.
Platform (6)
Search
Based on 27 Sensor Tower reviews. Provides users with search tools in order to find the data they need quickly
User, Role, And Access Management
As reported in 29 Sensor Tower reviews. Allows users to grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Mobile User Support
Allows software to be easily used on multiple mobile devices, including phone and tablet devices This feature was mentioned in 28 Sensor Tower reviews.
Alerts
Provides features for email and messaging alerts surrounding contact and company updates 28 reviewers of Sensor Tower have provided feedback on this feature.
Collaboration
Allows multiple users to access and collaborate on the platform This feature was mentioned in 28 Sensor Tower reviews.
Compliance
As reported in 28 Sensor Tower reviews. Provides features for users to follow domestic and international privacy and data colelction compliance laws
Analysis (3)
Custom Dashboards
Allows users to create custom market intellignece dashboards 30 reviewers of Sensor Tower have provided feedback on this feature.
Reports
Allows users to build and export reports for market data 30 reviewers of Sensor Tower have provided feedback on this feature.
Integrations
Allows users to inegrate dashboards with analytics platforms, CRMs and marketing automation software 28 reviewers of Sensor Tower have provided feedback on this feature.
Platform Insights (7)
Ad Creatives
Provides competitve intelligence insights for ad creatives and formats (i.e. image, text, and text) for any advertiser. This feature was mentioned in 36 Sensor Tower reviews.
Buying Strategies
Ability to showcase where and how advertisers are buying (direct vs. programmatic). This feature was mentioned in 27 Sensor Tower reviews.
Publisher Data
Provides data on which publishers competitors are buying the most traffic from. 32 reviewers of Sensor Tower have provided feedback on this feature.
Advertising Spend
Based on 33 Sensor Tower reviews. Provides data on ad spend and ranking reports of top competitive ad spenders.
Websites and Social Channels
Based on 31 Sensor Tower reviews. Provides data on which websites and social channels advertisers are spending the most.
Device Insights
Ability to track and compare impressions and spend across devices types (i.e. desktop vs. mobile). 34 reviewers of Sensor Tower have provided feedback on this feature.
Ad Intelligence Reporting
Provides the ability to generate and export reports that include ad creatives and other data including but not limited to budget, CPM, CTR, etc. 32 reviewers of Sensor Tower have provided feedback on this feature.
Platform Additional Functionality (5)
Ad Competitive Benchmarking
Ability to benchmark competitor's ad spend, share of voice, and ad creatives. 33 reviewers of Sensor Tower have provided feedback on this feature.
Alerts
Provides alerts, or automated notifications, to when advertisers launch new campaigns. This feature was mentioned in 32 Sensor Tower reviews.
Integrations
Ability to connect app store consoles to monitor and benchmark app performance across countries and competitors. This feature was mentioned in 22 Sensor Tower reviews.
Organic Keyword Protection
As reported in 25 Sensor Tower reviews. Ability to identify who is running ads on your top performing organic keywords and compare your ad visibility with your competitors.
App Suggestions
Provides a list of apps the App Store or Google Play Store are suggesting on your app page or your competitor’s page. This feature was mentioned in 26 Sensor Tower reviews.
Competition Monitoring (4)
Timeline
Provides a timeline to identify competitor's metadata updates and A/B tests and allows users to go back in time to analyze competitor’s past ASO updates. This feature was mentioned in 21 Sensor Tower reviews.
Store Performance
Ability to monitor app downloads over time and compare performance with competitors. This feature was mentioned in 25 Sensor Tower reviews.
Financial Analysis
Ability to monitor app's revenue over time and compare performance with competitors. 21 reviewers of Sensor Tower have provided feedback on this feature.
Category Ranking
Ability to monitor app's category rankings over time and compare performance with competitors. This feature was mentioned in 27 Sensor Tower reviews.
Agentic AI - Market Intelligence (2)
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Competitive Intelligence (1)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Agentic AI - App Store Optimization (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Digital Advertising Intelligence (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
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