--- title: Sensor Tower Reviews meta\_title: 'Sensor Tower Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 144 reviews by the users' company size, role or industry to find out how Sensor Tower works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 144 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Mobile Analytics url: https://www.g2.com/categories/mobile-analytics ---

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# Sensor Tower Reviews & Product Details

Claimed

###### Profile Status

This profile is currently managed by Sensor Tower but has limited features.  
  
Are you part of the Sensor Tower team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile!

Sensor Tower is a global provider of digital intelligence solutions, empowering companies to understand consumer behavior and market performance across mobile apps, digital platforms, and gaming ecosystems. Headquartered in San Francisco, Sensor Tower's insights are trusted by more than 2,500 enterprises worldwide.

* * *

Seller
[Sensor Tower](https://www.g2.com/sellers/sensor-tower)
Discussions
[Sensor Tower Community](https://www.g2.com/products/sensor-tower/discuss)
Languages Supported

English, Japanese, Korean, Chinese (Traditional)

Solution Type

All-in-One

Overview by
Ben Rabner

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## Typical Contract Price

Pricing provided by BetterCloud and others.

$$k - $$k

Per Year

[Log in to unlock pricing](/auth/linkedin?return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsensor-tower%2Freviews%3Ffilters%255Bnps_score%255D%255B%255D%3D5)

## User Insights

Average based on 144 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

[Sign in to view](/login)

Per Year

[Log in to unlock pricing and user insights](/login)

JE

John E.

Mid-Market (51-1000 emp.)

11/23/2023

"Excellent Resource for Monitoring App Performance"

4.5/5

What do you like best about Sensor Tower?

Data.ai is an excellent platform for grasping the big picture of the market and how app performances shift. It allows for the analysis of competitor data, the tracking of their marketing initiatives, and aids in connecting the dots between significant occurrences and user engagement patterns. Review collected by and hosted on G2.com.

What do you dislike about Sensor Tower?

Connecting to the app store and google play store wasn't necessarily easy. The platform doesn't offer customization for the chart line colors, which would be more convenient if one could personalize them according to each competitor's brand identity. Currently, the colors are automatically assigned and vary with the number of apps analyzed, which can be less intuitive. Review collected by and hosted on G2.com.

What problems is Sensor Tower solving and how is that benefiting you?

It's instrumental in monitoring user behavior, for instance, illustrating the effect of national events on app engagement and identifying which apps gain the most. It's also valuable for strategizing market entries, decoding the competitive field, and assessing the significance and potential of new partnerships." Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Begum Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Begum Y.")
BY

Begum Y.

Small-Business (50 or fewer emp.)

7/25/2023

"Market Researcher"

5/5

What do you like best about Sensor Tower?

As a market researcher, doing day-to-day comprehensive market analysis of the gaming market is the first thing for me. Having fast paced knowledge via product, become one step ahead from the others. The SensorTower team captures market updates and applies them very quickly to their products, such as Facebook Feeds. Review collected by and hosted on G2.com.

What do you dislike about Sensor Tower?

First of all, I love SensorTower and happy to use this product. Of course,like every product, this product has its shortcomings, but as long as you reach users and get feedback, you are likely to improve yourself. So, thanks for reaching users. My thoughts are like that; First of all, SensorTower can be reached directly to users for efficient use of the updated product, for example, by arranging a short webinar, the user experience can be improved.The advantages of using the product related to specific areas should be presented to the users, for example, what are the issues that match-3 game studio pay attention to when analyzing the market or how people in different titles use this product etc. It would be useful to see the effect of application updates on downloads and revues in a short and concise way. We saw that the SoV and network data on the creative side are not healthy, some parts are wrong and missing (we checked our products), I think this should be improved. It would be nice to be notified and visible when applications and games are transferred to another account. Finally, it would be nice to be able to see the App icon and Screenshot changes along with the updates of the applications. Review collected by and hosted on G2.com.

What problems is Sensor Tower solving and how is that benefiting you?

Rapid implementation of new ad networks on the ad intelligence. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

GK

Gala K.

Product Marketing Lead

Mid-Market (51-1000 emp.)

8/2/2023

"Great tool to track apps performance"

4.5/5

What do you like best about Sensor Tower?

it's a great tool to understand the overall market landscape and performance dynamics. You can review the data on the competitors, track their advertising camapigns. Also it helps to evaluate users' behavoir: to see correlations about how some major events impact users' activity. Review collected by and hosted on G2.com.

What do you dislike about Sensor Tower?

It doesn't allow to change to color of lines on the charts. It could've been way eaier if I could set my own colors for each competitor that associaties with its brand color. While now the colors even change for each app depending on the number of apps selected Review collected by and hosted on G2.com.

What problems is Sensor Tower solving and how is that benefiting you?

Track user behavour. E.g. how major events in the country can impact user behavior in terms of time spent in app, which app is benefiting the most.

Also it helps to prepare entering new markets, understanding competitive landscape.

Or to evaluate potential partnership with another app - understanding how big and impactful it is Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Berk S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Berk S.")
BS

Berk S.

Small-Business (50 or fewer emp.)

7/24/2023

"Growth Manager"

5/5

What do you like best about Sensor Tower?

Sensor Tower helps its users to analyze other Application and Games in every way. I believe that the best thing about Sensor Tower is to observe what your competitors focus on and give opportunity to your company for analyzing and applying new features to your application. Review collected by and hosted on G2.com.

What do you dislike about Sensor Tower?

I'm using Sensor Tower from the almost the beginning of the new year, 2023 and honestly, there is nothing to say about disliking anything about Sensor Tower. I'm just loving it! Review collected by and hosted on G2.com.

What problems is Sensor Tower solving and how is that benefiting you?

Analyzing Google Play for Android and App Store for iOS is not enough because they're not sharing the Data's we're looking for but the Data's that Sensor Tower share is really helpful for me and my company because you're able to deep dive what're you looking at. For example I'm able to anaylze a Game or this Game's Creatives or my Competitor in which I need to analyze to improve myself and my company's statistics. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Mert E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mert E.")
ME

Mert E.

Mid-Market (51-1000 emp.)

7/24/2023

"SensorTower has exceed our initial reasons & expectations and provided wider range of services"

5/5

What do you like best about Sensor Tower?

SensorTower is always iterating their tools, products & filtering according to the needs of their customers. Those iterations provide significant impact practically. The biggest upside is the support, reports and analysis they are providing to us. They are providing what we are asking for and as an equally important thing Review collected by and hosted on G2.com.

What do you dislike about Sensor Tower?

Personally, SensorTower's visual side is not my favourite tool out there. It isn't really affecting the functionality but I think there are room for improvement visually.

As an additional side, I would rather work with a full set of products without having to decide drop-off which products to reduce the cost. However, since it's a monetization & user experience decision of the firm, I'm not sure if this is a valuable feedback. Review collected by and hosted on G2.com.

What problems is Sensor Tower solving and how is that benefiting you?

SensorTower is helping us what improvements can be made on our ASO, ASA. Keep an eye on the competition and make sure we aren't missing anything major, and if we are what's the impact of the products & marketing side.

We are keeping an eye on competitors launch strategies, app's scale on different countries and identify where to improve on product & marketing.

We are able to kill or start new projects based on their performance indicators and historical data of the genre/game. We are able to set expectations and goals to our new & current projects even before starting them. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Ravinder B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ravinder B.")
RB

Ravinder B.

Sr Market Research Analyst

Enterprise (\> 1000 emp.)

10/26/2023

"Tracking made easy"

5/5

What do you like best about Sensor Tower?

Data.ai reporting and visualization tools are top-notch. It provides clear, visually appealing reports that are easy to understand. I really like the Insights Generator tool where its easy to compare multiple apps in one go and check for enagagement analysis like Audience Attention, Engagement Depth etc. I use the tool frequently to track competitotrs Review collected by and hosted on G2.com.

What do you dislike about Sensor Tower?

The demographic data should also be available in the compare apps feature. This is currently not available Review collected by and hosted on G2.com.

What problems is Sensor Tower solving and how is that benefiting you?

Its helps with the below:

1. Competition Tracking and Maret Intelligence

2. Engagement Depth Understanding and Audience attention

3. Comparing apps across categories Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Gabrielle V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gabrielle V.")
GV

Gabrielle V.

Product Manager, Mobile Apps

Enterprise (\> 1000 emp.)

11/2/2023

"Great platform & partners"

5/5

What do you like best about Sensor Tower?

Data.ai is an incredibly user-friendly and intuitive platform that effortlessly provides valuable insights and competitor analysis with just a few clicks. It's your one-stop shop for accessing essential data about your own product and others. Review collected by and hosted on G2.com.

What do you dislike about Sensor Tower?

I would like to see more features and enhancements for the dashboard product. Such as, editing the whole dashboard date ranges vs individual widgets. Review collected by and hosted on G2.com.

What problems is Sensor Tower solving and how is that benefiting you?

I can get my app data + other apps data all in one place. It also helps me with app store optimatzations because i can easily see what competitors are doing. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Ana Barbara T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ana Barbara T.")
AT

Ana Barbara T.

Investor Relations Analyst

Enterprise (\> 1000 emp.)

11/22/2023

"Really great insights for Apps"

5/5

What do you like best about Sensor Tower?

You can access a big variety of features to see app downloads and usage data in a very simple and visual way. The customer support is very helpful and always ready to help. Review collected by and hosted on G2.com.

What do you dislike about Sensor Tower?

Nothing in particular, I think it would be nice if you could add some insights about big changes in the historical data. Review collected by and hosted on G2.com.

What problems is Sensor Tower solving and how is that benefiting you?

It helps us track app downloads data without any traction, going straight to the platform and extracting the information in a organized way Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Thiely M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Thiely M.")
TM

Thiely M.

Mid-Market (51-1000 emp.)

11/6/2023

"Powerfull insights"

5/5

What do you like best about Sensor Tower?

My favorite tools are "Top Apps" so I can see which apps are on trend, and also "Competitors' insights" to have a more strategic conversation with clients and prospects. They also have a very nice customer support that is always available and willing to help Review collected by and hosted on G2.com.

What do you dislike about Sensor Tower?

Sometimes it's hard to filter the subcategories if you don't have the add-on. Review collected by and hosted on G2.com.

What problems is Sensor Tower solving and how is that benefiting you?

Our data team isn't that big, sometimes would take weeks to get information that I can easily find with Data.ai. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Jen D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jen D.")
JD

Jen D.

Global Head of Publishing & Marketing

Small-Business (50 or fewer emp.)

8/1/2023

"Great resource for mobile game analytic benchmarks"

5/5

What do you like best about Sensor Tower?

I've been using Data.ai for almost ten years and have come to rely on the platform for all of my competitive research needs. I find the UI/UX easy to understand and use. The compare feature allows me to group apps in my competitive set. GameIQ is relatively new and is helpful when doing higher genre/sub-genre analysis. Review collected by and hosted on G2.com.

What do you dislike about Sensor Tower?

All data analytics platforms aren't 100% accurate, but they are all on fairly equal footing with access to data from scraping the app stores.

Some of the add-on features are great but can be on the pricey side for companies on a budget. Review collected by and hosted on G2.com.

What problems is Sensor Tower solving and how is that benefiting you?

Identify top games by genre and sub-genre to identify market gaps and opportunities.

Helps with benchmarking KPIs across acquisition, engagement, and monetization for forecasting and pitching. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

## Questions about Sensor Tower? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Sensor Tower
](https://www.g2.com/products/sensor-tower/discussions/new)

GU

Guest User
•
Last activity over 4 years ago

What does App Annie do?

0 Upvotes

1

[
Join the conversation
](https://www.g2.com/discussions/what-does-app-annie-do)

[
View all Discussions
](https://www.g2.com/products/sensor-tower/discuss)

## Pricing Insights

Averages based on real user reviews.

### Time to Implement

1 month

### Return on Investment

21 months

### Average Discount

15%

### Perceived Cost

$$$$$

[
View More Pricing Information
](https://www.g2.com/products/sensor-tower/pricing)

## How much does Sensor Tower cost?

Data powered by [BetterCloud](https://www.bettercloud.com).

Estimated Price

### $$k - $$k

Per Year

Based on data from 6 purchases.

Get Price Estimate

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##### 
##### Sensor Tower Features

Metrics

Engagement

Exit Tracking

Retention

User Identification

Demographics

User Segmentation

Geolocation

Tracking & Reporting

Custom Event Tracking

Real-Time Insights

Attribution

Optimization

Keyword Tools

[
View More Features
](https://www.g2.com/products/sensor-tower/features)

##### Categories on G2

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