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Compare Sensor Tower and Similarweb 
At a Glance
Market Segments
Mid-Market (47.5% of reviews)
Mid-Market (42.0% of reviews)
Entry-Level Pricing
No pricing available
Free Trial
Sensor Tower
Star Rating
(142)4.3 out of 5
Market Segments
Mid-Market (47.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Sensor TowerSimilarweb
Star Rating
(1,119)4.5 out of 5
Market Segments
Mid-Market (42.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Similarweb excels in providing comprehensive website analytics and competitor insights, making it a go-to tool for marketers looking to evaluate both organic and paid competitors effectively. Users appreciate the platform's ability to differentiate data, enhancing their market analysis.
- Users say that Similarweb's implementation process is notably smooth, with many highlighting the intuitive onboarding wizard that simplifies initial setup. This ease of use is a significant advantage for teams looking to get started quickly without extensive training.
- Reviewers mention that Sensor Tower offers valuable insights for app performance analysis, particularly in tracking competitive apps and keyword performance. Users find the app overview tab particularly useful for monitoring metrics like revenue and downloads, which can be crucial for app developers.
- According to verified reviews, Similarweb stands out with a higher overall satisfaction score, reflecting its strong market presence and user trust. The platform's depth of clickstream data allows marketers to craft informed digital strategies, a feature that many users find indispensable.
- Users highlight that while Sensor Tower provides robust app tracking capabilities, it has fewer recent reviews compared to Similarweb, which may indicate a less active user base or slower updates. This could affect the reliability of insights for potential buyers looking for the latest data trends.
- G2 reviewers note that both platforms have their strengths, but Similarweb's superior quality of support and user experience ratings suggest a more reliable partnership for businesses. Users appreciate the dedicated account and services teams that enhance their overall experience with the platform.
Pricing
Entry-Level Pricing
Sensor Tower
No pricing availableSimilarweb
Free trial
Free Trial
Ideal for Individual marketers who want to have basic data about their competitors.
- Basic Traffic Overview
Free Trial
Sensor Tower
Free Trial is available
Similarweb
Free Trial is available
Ratings
Meets Requirements
8.2
113
8.4
879
Ease of Use
8.1
118
8.6
890
Ease of Setup
8.1
39
8.7
387
Ease of Admin
8.4
38
8.6
280
Quality of Support
8.6
106
8.7
780
Has the product been a good partner in doing business?
8.4
40
8.6
286
Product Direction (% positive)
8.9
119
8.9
841
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
7.4
65
Not enough data
7.4
60
Not enough data
8.4
62
Not enough data
Tracking & Reporting
6.8
48
Not enough data
7.5
62
Not enough data
7.2
52
Not enough data
8.1
67
Not enough data
7.1
49
Not enough data
7.5
53
Not enough data
Metrics
8.0
49
Not enough data
7.1
38
Not enough data
8.0
46
Not enough data
7.5
38
Not enough data
7.3
41
Not enough data
Optimization
7.4
29
Not enough data
7.7
31
Not enough data
7.8
31
Not enough data
8.1
37
Not enough data
8.8
30
Not enough data
7.5
29
Not enough data
7.1
23
Not enough data
Reporting & Alerts
8.6
31
Not enough data
7.8
21
Not enough data
8.3
25
Not enough data
7.9
22
Not enough data
Competition Monitoring
8.0
21
Not enough data
8.3
25
Not enough data
7.5
21
Not enough data
9.3
27
Not enough data
Platform Additional Functionality
7.3
22
Not enough data
8.2
25
Not enough data
8.5
26
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
32
8.4
492
6.6
30
8.4
236
Agentic AI - Competitive Intelligence
Not enough data
7.3
22
Platform Data
7.5
29
Feature Not Available
8.3
30
Feature Not Available
7.9
28
8.2
521
Platform Content
6.7
31
Feature Not Available
Platform Reporting
8.0
35
8.2
515
8.2
34
8.4
529
SEO Auditing & Monitoring
Not enough data
7.6
53
Not enough data
8.2
55
Not enough data
8.2
137
Not enough data
7.4
48
Agentic AI - SEO Tools
Not enough data
7.6
11
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
11
SEO Content & Rankings
Not enough data
7.6
137
Not enough data
8.5
199
Not enough data
8.2
160
Not enough data
7.9
146
Not enough data
8.1
149
SEO Reporting
Not enough data
9.1
204
Not enough data
8.7
177
Not enough data
8.3
163
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data collection
6.7
26
7.2
270
8.3
29
Feature Not Available
7.7
27
7.8
344
|
Verified
7.0
25
Feature Not Available
8.3
26
7.8
339
|
Verified
Segment Trending
6.5
27
8.4
447
|
Verified
6.5
27
7.5
377
8.2
28
8.3
427
|
Verified
7.1
28
Feature Not Available
Analysis
8.1
30
8.3
421
8.2
30
8.4
447
|
Verified
7.6
28
7.7
329
|
Verified
Platform
8.0
27
8.5
461
|
Verified
8.5
29
8.3
390
|
Verified
8.6
28
7.3
316
|
Verified
8.2
28
7.5
306
|
Verified
8.2
28
7.8
334
|
Verified
8.0
28
8.0
313
Agentic AI - Market Intelligence
Not enough data
8.5
13
Not enough data
Feature Not Available
Platform Insights
8.2
36
7.6
199
7.0
27
7.5
180
8.1
32
7.8
196
6.7
33
7.2
210
7.3
31
8.1
220
7.6
34
8.0
209
7.5
32
7.9
207
Agentic AI - Digital Advertising Intelligence
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Additional Functionality
7.8
33
7.9
206
7.7
32
7.0
165
Platform Basics
Not enough data
8.4
217
Not enough data
7.4
193
Not enough data
8.1
226
Platform Data
Not enough data
7.4
163
Not enough data
8.0
188
Not enough data
8.7
226
Not enough data
7.6
184
Agentic AI - Operational Risk Management
Not enough data
Feature Not Available
Data Management
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
Feature Not Available
Data as a Service
Not enough data
9.4
6
Not enough data
9.7
6
Architecture
Not enough data
Feature Not Available
Not enough data
Feature Not Available
AI Visibility & Tracking
Not enough data
8.6
7
Not enough data
8.8
8
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.7
141
Not enough data
Feature Not Available
Metrics
Not enough data
8.1
116
Not enough data
8.3
130
Not enough data
8.3
128
Not enough data
8.0
119
Not enough data
7.7
117
Not enough data
8.7
129
Agentic AI - Content Analytics
Not enough data
7.7
13
Not enough data
7.6
13
Not enough data
7.9
13
Not enough data
8.3
13
Not enough data
8.8
13
Metrics
8.0
49
Not enough data
7.1
38
Not enough data
8.0
46
Not enough data
7.5
38
Not enough data
7.3
41
Not enough data
Categories
Categories
Shared Categories
Sensor Tower and Similarweb are categorized as Competitive Intelligence, Market Intelligence, and Digital Advertising Intelligence
Unique Categories
Sensor Tower is categorized as App Store Optimization and Mobile App Analytics
Similarweb is categorized as Answer Engine Optimization (AEO), Paid Search Intelligence, Data as a Service (DaaS), Content Analytics, and SEO Tools
Reviews
Reviewers' Company Size
Sensor Tower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Similarweb
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Games
23.0%
Information Technology and Services
10.8%
Marketing and Advertising
10.1%
Entertainment
5.8%
Retail
4.3%
Other
46.0%
Marketing and Advertising
26.2%
Retail
7.3%
Financial Services
6.4%
Information Technology and Services
5.9%
Computer Software
4.2%
Other
50.0%
Discussions
What does App Annie do?
1 Comment
AJ
Aggregates Data on app KPI's from the app stores and presents it through graphs and other visuals. It provides estimates on user metrics such as retention...Read more
Sensor Tower has no more discussions with answers
ffffff
2 Comments
PM
It's awesome tool, the only one that helps to have a clear overwiew about traffic and competition.
Read more
Can I see what e-Commerce platform that use by the website?
1 Comment
OB
Hi Lifnur,
Similarweb provides a premium feature called 'Website Technologies' which provides a list of the web plugin applications or integrations...Read more
When will Similarweb APIs be available for new metrics like Sessions per user, Avg Session time in App analysis catgeory
1 Comment
OB
Hi Kishore, good news! This data is now available through our App Intelligence tool. You can read more about this here:...Read more
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