---
title: Sensor Tower Reviews
meta_title: 'Sensor Tower Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 144 reviews by the users' company size, role or industry
  to find out how Sensor Tower works for a business like yours.
aggregate_rating:
  rating_value: 4.3
  review_count: 144
  scale: '5'
date_modified: '2026-07-12'
parent_category:
  name: Mobile Analytics
  url: https://www.g2.com/categories/mobile-analytics
---

# Sensor Tower Reviews
**Vendor:** Sensor Tower  
**Category:** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)  
**Average Rating:** 4.3/5.0  
**Total Reviews:** 144
## About Sensor Tower
Sensor Tower is a global provider of digital intelligence solutions, empowering companies to understand consumer behavior and market performance across mobile apps, digital platforms, and gaming ecosystems. Headquartered in San Francisco, Sensor Tower&#39;s insights are trusted by more than 2,500 enterprises worldwide.




## Sensor Tower Reviews
  ### 1. Great competitive Platform to use

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 27, 2021

**What do you like best about Sensor Tower?**

their paid app store analysis that you can compare yourself to other apps

**What do you dislike about Sensor Tower?**

their navigation system between apps is not straightforward

**What problems is Sensor Tower solving and how is that benefiting you?**

I can see what my competitors are doing and get ideas

  ### 2. Great Ad Analytics Tool from AppAnnie with no fluff

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 31, 2021

**What do you like best about Sensor Tower?**

Easy to use, accurate for the most part, great tool to share cross-department. The UI is very easy to navigate and the integrations are great! There are over 1,000 integration points so most products you use will be supported.

**What do you dislike about Sensor Tower?**

Not much beyond price point but can't complain, its a great product

**What problems is Sensor Tower solving and how is that benefiting you?**

- Analytics and Transparency into ad performance is why we use this
- Visualizing complex data models 
- Integrating data

  ### 3. App Annie Intelligence Review

**Rating:** 4.5/5.0 stars

**Reviewed by:** Gaurav O. | Sr Consultant, Information Technology and Services, Enterprise (> 1000 emp.)

**Reviewed Date:** December 28, 2020

  ### 4. Best Tool for Organic Growth

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ramki J. | Chief Growth Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 17, 2021

**What do you like best about Sensor Tower?**

Sensor Tower various features my favorite ones are the app profiles that offer insights into other apps in the app store and the ability to find the most profitable keywords to target. Also this is the best tool for competitor analysis and gives a detailed list of keywords my competitor ranks for.

**What do you dislike about Sensor Tower?**

They have the best features no doubt in that. But the pricing is bit high in my opinion

**Recommendations to others considering Sensor Tower:**

If you are into ASO and need to keep track of your app rankings and increase organic growth, sensor tower is must have.

**What problems is Sensor Tower solving and how is that benefiting you?**

Sensor tower solves the problem of ASO for me. With sensor tower was able to create reports easily for the keyword and category rankings of our app.

  ### 5. Nice UI, best for comparing competition

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Primary/Secondary Education | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 04, 2021

**What do you like best about Sensor Tower?**

Quickly being able to check your competition's download/revenue rates

**What do you dislike about Sensor Tower?**

With these types of tools, it's best to have a few other ones to compare and contrast to ensure you're well informed. There is unfortunately no single source of truth but that's not Sensor Tower specific

**What problems is Sensor Tower solving and how is that benefiting you?**

Mainly to track our performance and to track other app performances. They have a faster and easier UI than something like App Annie (which we still use).

  ### 6. sensor tower

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ciaran D. | Sales Rep, Enterprise (> 1000 emp.)

**Reviewed Date:** September 02, 2021

**What do you like best about Sensor Tower?**

the way everything is displayed is easy to view

**What do you dislike about Sensor Tower?**

sometimes takes a little longer to open than I would like

**What problems is Sensor Tower solving and how is that benefiting you?**

It helps me realize what the trends are

  ### 7. App Annie Review

**Rating:** 4.5/5.0 stars

**Reviewed by:** Will R. | Senior Financial Analyst - Games, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 25, 2021

**What do you like best about Sensor Tower?**

Ease of use on searching for games by revenue

**What do you dislike about Sensor Tower?**

Sometimes the interface isn't as intuitive as it could be.

**What problems is Sensor Tower solving and how is that benefiting you?**

I can track competitor data and ensure that the company I work for is performing well.

  ### 8. Very insightful and Easy to use

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** May 25, 2021

**What do you like best about Sensor Tower?**

The Compare feature once it allows seeing the performance of other competitors and Shopee at the same time with very relevant metrics.

**What do you dislike about Sensor Tower?**

It should have ways to extract data and graphics easily.

**What problems is Sensor Tower solving and how is that benefiting you?**

At the moment, I can see the traffic improvement and identify which mechanics and strategies are working better to improve traffic at the platform.

  ### 9. The Mobile Gaming Market Compass

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 25, 2021

**What do you like best about Sensor Tower?**

App Annie offers user-friendly tools you can leverage towards understanding market trends and identifying new opportunities.

**What do you dislike about Sensor Tower?**

There's often data I need that's not available

**What problems is Sensor Tower solving and how is that benefiting you?**

Without a tool like App Annie, it isn't easy to know whether you're doing the right things. Understanding a market segment can be challenging, but it's essential for benchmarking our products.

  ### 10. A complete solution for aggregating data across many sources

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mark R. | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 26, 2020

**What do you like best about Sensor Tower?**

The Pivot table is a very responsive and quick tool which gives me ways to manipulate my data.
The Normalization tool is easy to use and provides a solution to the issue that many people that work in data are having at the moment, dealing with data that has slightly different naming conventions across many different places.
The email support is very impressive and quick to respond. Usually emailing support at companies is a rabbit hole and a time sink, but all my issues have been solved in a timely manner. Our account manager has also been brilliant and is always responsive on Slack and has been a big help in getting us set up on the platform.

**What do you dislike about Sensor Tower?**

Sometimes the site (pivot + normalisation) is a bit slower to use in the mornings when I assume it is collecting all the data.

**What problems is Sensor Tower solving and how is that benefiting you?**

I like that Ascend is in control of around 50 of my API connections, pulling and normalizing the data daily for me. It's a scalable solution which has saved me a lot of time each day when I was having to manage each of these before.

  ### 11. Absolutely

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 25, 2021

**What do you like best about Sensor Tower?**

The market trend of the industry and the benchmark data.
The creatives of the competitors.

**What do you dislike about Sensor Tower?**

The duration for some part of the function is limited to only in week level.

**What problems is Sensor Tower solving and how is that benefiting you?**

The growth trend of our clients' app that comparing with other competitors or leading players in the segment market.

  ### 12. App Annie has a lot of interesting data

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

**Reviewed Date:** May 25, 2021

**What do you like best about Sensor Tower?**

The interesting ways in which the data is presentation and the UI, and our account manager

**What do you dislike about Sensor Tower?**

There is a lot of missing data from our market

**What problems is Sensor Tower solving and how is that benefiting you?**

We are trying to improve our ASO and understand our mobile environment

  ### 13. Innovative features to track and improve quality of the apps

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kashif N. | Game Researcher & App Store Optimizer, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 11, 2021

**What do you like best about Sensor Tower?**

Quality metrics 
Market analysis 
Download change 
Market size

**What do you dislike about Sensor Tower?**

Data is little delay sometimes other tools give data real time but app annie after a day

**Recommendations to others considering Sensor Tower:**

Use its paid version that have lot of features and data

**What problems is Sensor Tower solving and how is that benefiting you?**

To track my app and compared with others to get higher rank and quality of my app

  ### 14. Very good product to start your ASO journey

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jigar R. | Assistant Manager - Digital Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 24, 2021

**What do you like best about Sensor Tower?**

Simplicity of the platform and focus on core parameters

**What do you dislike about Sensor Tower?**

There should be a basic subscription as well to get basic stats without worrying about contract

**What problems is Sensor Tower solving and how is that benefiting you?**

Optimization of my apps for App Store and Play Store

  ### 15. It has a variety of marketing objectives from market in-depth research.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Naresh R. | Founder & Chief Executive Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 19, 2021

**What do you like best about Sensor Tower?**

New paradigm of marketing objectives for better marketing research

**What do you dislike about Sensor Tower?**

Can be lengthy sometimes to use the legacy performance for better approach

**What problems is Sensor Tower solving and how is that benefiting you?**

It has variety of marketing objectives from marketing research which is making a difference for me

  ### 16. Its a great tool to get insights about trends for top ranking apps.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 26, 2021

**What do you like best about Sensor Tower?**

Seeing metrics like download, revenue etc for most of the top competitive apps within the market.

**What do you dislike about Sensor Tower?**

Only being able to see the trend for ranking apps

**What problems is Sensor Tower solving and how is that benefiting you?**

To be able to foresee what the market will throw at our service.

  ### 17. Just the only real complete option in the market for APP analysis

**Rating:** 2.5/5.0 stars

**Reviewed by:** David V. | Operations Manager (COO Deputy), Mid-Market (51-1000 emp.)

**Reviewed Date:** April 09, 2020

**What do you like best about Sensor Tower?**

It really has a 360º view of apps metrics, allowing to keep track of your competitors movements and your real position on the market.
 It has a lot of actionable insights on ASO, MK investment and App improvement. Useful for different departments of the company.

**What do you dislike about Sensor Tower?**

Not always has coverage in your markets.
Specially when moving from Tier1 markets to other markets there are few metrics available. 
Some menus are difficult to manage and you can easily lost the track of where an option is placed.
Lack of actionable dashboards really customized for our necessities

**What problems is Sensor Tower solving and how is that benefiting you?**

It has helped us putting the right efforts on the APP compared to our Web businesses when comparing to our competitors.
Now we have a more accurate view of our position on the market compared to our competitors.
We are also using audience metrics to show to the market the leadership of our own apps compared to those from our direct competitors.

  ### 18. Great tools to monitor app related metrics within the market

**Rating:** 4.5/5.0 stars

**Reviewed by:** Darwin S. | Marketing &amp; Analytics, Enterprise (> 1000 emp.)

**Reviewed Date:** February 23, 2020

**What do you like best about Sensor Tower?**

Have a lot of various metrics that we can play around with. The product allows us to slice and dice the metrics to generate better understanding within the market. The provided metrics also keep on evolving based on the input and requests of the user. The data in terms of ratio is quite useful for everybody to use and understand how to work around the market.

**What do you dislike about Sensor Tower?**

Semantics of the data tend not to be available and when using comparison to internal metrics becomes very difficult ie what is defined as Daily Active User, Monthly Active User and so forth.

**Recommendations to others considering Sensor Tower:**

If you are invested heavily in doing analysis in the app landscape then please consider App Annie for better view, if you just wanted to have a quick view on things then the free module should be enough for you to try and see where you wanted to go

**What problems is Sensor Tower solving and how is that benefiting you?**

Trying to do a benchmark analysis of the market with App Annie tends to be very easy because they have done all the due dilligence on what is the estimated ratio between the competition in the market.

  ### 19. AppAnnie has been a great solution for our data aggregation needs.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 21, 2020

**What do you like best about Sensor Tower?**

It saves us time and resources by providing a tool to aggregate our many sources of revenue data.

**What do you dislike about Sensor Tower?**

It takes some time to set everything up but once it is configured it works well.

**Recommendations to others considering Sensor Tower:**

Use custom mapping when setting up each connection so you can ensure the data you need is collected in a way that can easily be normalized in the platform. Keep normalization rules clean and organized to avoid having misappropriated data.

**What problems is Sensor Tower solving and how is that benefiting you?**

It provides useful views of our ad performance which helps inform optimization decisions.

  ### 20. Once you have configured App Annie Ascend to your specifications, it can be a really helpful tool.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 18, 2020

**What do you like best about Sensor Tower?**

Easy to integrate new partners and you can customize the reports/data you pull in.

**What do you dislike about Sensor Tower?**

You have to spend the time to customize your reports to make them useful, otherwise you are usually just going to see aggregate high level information that isn't necessarily helpful for deep dives.

**Recommendations to others considering Sensor Tower:**

Utilize the support team to help set up rules and customization.

**What problems is Sensor Tower solving and how is that benefiting you?**

Data aggregation and being able to easily pull daily revenue reports.

  ### 21. A powerful tool to aggregate my mobile apps monetization reporting

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 28, 2020

**What do you like best about Sensor Tower?**

The powerful and stable technology, nice UI, and skilled support.

**What do you dislike about Sensor Tower?**

There is no fixed and public pricing, which makes it hard for this service to conquer the small publishers market.

Loading of the data/dashboards could be quicker.

**What problems is Sensor Tower solving and how is that benefiting you?**

It saved us the trouble of developing our own in-house tool to aggregate data from ~10 reporting APIs.

  ### 22. Great asset for data analytics!

**Rating:** 3.5/5.0 stars

**Reviewed by:** Jamie K. | IT Analyst, Enterprise (> 1000 emp.)

**Reviewed Date:** May 13, 2019

**What do you like best about Sensor Tower?**

App Annie is a great tool to get into knowledge of how your apps are getting data and how this data is making their performance among your apps in order to get things in order within your business and sales revenue as well. Its free use makes it pretty reliable and user-friendly at the same time. Developers of this innovate software take the data analytics to the next level and that’s something to take in notice.

**What do you dislike about Sensor Tower?**

What I really don’t like about this software is the fact that technical support or even a sales representative weren’t able to tell me how to fix certain bugs that App Annie were giving me trouble last month and I had to look for a third-party solution that fix all the bugs for me in order to keep my things in order and have a strong base to give an answer to the clients and my superiors as well. But overall this software is a great asset.

**Recommendations to others considering Sensor Tower:**

For those who are into the app developing business, App Annie is the best shot you have for the analysis and overseeing of your performance while you’re developing and gearing apps through time, and for that reason I highly recommend this incredible solution that is available on the market to all developers out there.

**What problems is Sensor Tower solving and how is that benefiting you?**

Development issues and performance glitches are being solved thanks to this incredible data analytics solution. Also, our clients and third-party providers are getting better results by using this incredible solution within their business and their tasks among their enterprises and companies as well.

  ### 23. Statistics of applications in one place!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jerry  B. | Marketing Agent, Enterprise (> 1000 emp.)

**Reviewed Date:** October 20, 2019

**What do you like best about Sensor Tower?**

What differentiates App Annie from the other companies that offer this type of service is the rapid start-up of analysis management projects, their servers are very efficient.

**What do you dislike about Sensor Tower?**

The application interface is fine but when you are integrating the information of the analyses that will be performed, the platform becomes somewhat slow.

**Recommendations to others considering Sensor Tower:**

Use it and you will find it will work beautifully, a very complete app.

**What problems is Sensor Tower solving and how is that benefiting you?**

Develop my analysis plan faster than any other more structured platform.

  ### 24. Expensive inaccurate tool

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 30, 2019

**What do you like best about Sensor Tower?**

Cover worldwide App traffic with data for a lot of countries. It has a long historic database.

**What do you dislike about Sensor Tower?**

Too expensive for the use you can really do with the data. Data unaccuracy when compared with internal data is doubtless. When trying to analize “small” countries (not so small) they don’t have usage data, just App Store data.

**What problems is Sensor Tower solving and how is that benefiting you?**

Help us monitorizing our competitors and trying to figure out the real market size of our business in terms of penetration

  ### 25. Good tool for market analysis and store optimization

**Rating:** 4.0/5.0 stars

**Reviewed by:** Hussein S. | Head of IT and Web Development, Management Consulting, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 21, 2018

**What do you like best about Sensor Tower?**

App Annie is an app ranking platform that integrates with Apple App Store, Google Play Store, Amazon and Windows Store. One of its best features is the App Annie Index that ranks apps in terms of revenue, ratings, rankings and download statistics. Other features that stand our are the ability to compare revenue from in-app purchases versus advertisements inside the app.

App Annie sends daily or weekly emails with statistics on the performance of our applications. The dashboard allows us to track the performance of all our apps from one screen. The tool also allows us to access historical information such as app rankings, making it easy for us to do a competitive analysis on a regular basis.

**What do you dislike about Sensor Tower?**

Nothing much to dislike here. One thing that I would like to see is statistics on users who share the app within the respective stores.

**Recommendations to others considering Sensor Tower:**

App Annie has some very easy instructions and guided walkthroughs. Be sure to spend some time going through the documentation and understanding what the tool is capable of.

**What problems is Sensor Tower solving and how is that benefiting you?**

App Annie has allowed us to gain insights into the performance of marketing efforts. We use the tool to track downloads and reviews and use this information to tweak our marketing.

  ### 26. App Annie, The charm is in the simple.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jesus P. | Agente de soporte, Entertainment, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 30, 2018

**What do you like best about Sensor Tower?**

App Annie is a very simple application to use, shows the value of an application for example Play Store, Instagram, how much is the approximation of advertising profits which is very helpful for the market analysis and to carry out a marketing campaign to promote a product, the truth, the charm is in the simple.

**What do you dislike about Sensor Tower?**

There is not much that displeases the application, it is simple, fast and efficient, it has a defined use and it is just what it claims to be.

**Recommendations to others considering Sensor Tower:**

For all those who want to launch a product, publicize a brand, advertise an image, App Annie is ideal, how much can you earn? App Annie answers those questions.

**What problems is Sensor Tower solving and how is that benefiting you?**

App Annie does more than a marketing plan is more elaborate, with fewer failures and greater momentum. It helps define a good plan, with profit goals, and more analyzable statistics.

  ### 27. Get your answers marketing answers here

**Rating:** 4.0/5.0 stars

**Reviewed by:** Juan G. | CEO, Insurance, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 21, 2018

**What do you like best about Sensor Tower?**

Great tool to get some insight into your apps performance, very easy to use and user friendly, plus I always love when a company lets you start for free so that you know if it is a good fit for your company

**What do you dislike about Sensor Tower?**

I wouldve liked a more customizable pricing option. I like everything about the platform, it is just a bit pricey for a small business trying to grow. I understand how fortune 500 companies don't mind the extra spending and maybe those companies are their target customer, but it would be great to make it more competitive for small business owners or hopeful business owners

**Recommendations to others considering Sensor Tower:**

Go for the trial version and see for yourself if it is a good fit, it is always advisable to talk to sales and land a good deal depending on your company's needs, definitely a good platform and delivers on what they advertise, just make sure it is worth it

**What problems is Sensor Tower solving and how is that benefiting you?**

So many answers regarding your marketing, your user base and performance that are otherwise hard to learn. It makes the process of knowing how to acquire new customers easier. I've always had a hard time calculating the company's customer acquisition cost but appannie makes this and many other tasks easier

  ### 28. My App Annie review!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Derek D. | Consultant en informatique, Information Technology and Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 21, 2018

**What do you like best about Sensor Tower?**

The greatest thing about App Annie are the perks you have and the evolution of your business. It has the best graphical interface. It's really easy to use so everyone can check the app marketplace. You can track competitive markets to know what to do with your business and get better.

**What do you dislike about Sensor Tower?**

There are a lot of boring things with the app so it becomes a bad work-life balance and the other thing they don't really respect the employee. I did try to contact the support and It takes a lot of time to get a reply so they should reply more faster.

**Recommendations to others considering Sensor Tower:**

If you,re looking for an easy app to use and to check analysis then this is your product.

**What problems is Sensor Tower solving and how is that benefiting you?**

I have solved many problems with this app as analysis and management. 

  ### 29. You can not miss it when creating an App

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 22, 2018

**What do you like best about Sensor Tower?**

Hard question, if I have to lean towards a specific tool should be by, competitiveness research and testing of devices. It is what I take into account when using a tool of this type, to know if my App will have a good response in the market.


**What do you dislike about Sensor Tower?**

I am not one of the people who complain about everything, every program, tool and software present problems, but so far everything has been totally pleasant. Thank you


**Recommendations to others considering Sensor Tower:**

If you are developing an app, annie is the best solution for monitoring, researching and analyzing the apiccion, very complete and effective.


**What problems is Sensor Tower solving and how is that benefiting you?**

I wanted to implement an App, for the distribution of food and catering products, with prices, product descriptions among others, thanks to annie App I was able to carry out a test of my application and what future I will have in the market, it has provided a complete analysis of the application and thus give me to understand what is the path to recover.


  ### 30. High Level Metrics & App Store Tracking

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 19, 2018

**What do you like best about Sensor Tower?**

It’s great for high level metrics like installs and the like, as well as tracking your apps movement within the Apple/Google Play stores. Very easy to navigate and track your movement overall and within your category.

**What do you dislike about Sensor Tower?**

We continue to use another analytics tool for our in-depth app tracking. We link all 3rd party vendors and marketing channels to another analytics tool, simply because they offer more in-depth data.

**What problems is Sensor Tower solving and how is that benefiting you?**

It allows us to easily monitor movement in each App Store and layer things like locations and categories to see exactly where we fall and how we’ve trended over time.

  ### 31.  It provides competitive information on downloads, revenue. 

**Rating:** 2.5/5.0 stars

**Reviewed by:** Iram R. | Project Manager, Marketing and Advertising, Enterprise (> 1000 emp.)

**Reviewed Date:** January 21, 2018

**What do you like best about Sensor Tower?**

It helps support decision making for app marketing spend optimization, partnering and investment strategies.

**What do you dislike about Sensor Tower?**

I dislike the amount of advertisemet that are displayed through out the app.  

**What problems is Sensor Tower solving and how is that benefiting you?**

All the data is pretty much in a certain way if that way is not useful for you or if you want more information that is not there AppAnnie won't provide it for you or it would be really hard to find.

  ### 32. Great Free App Analytical Tool

**Rating:** 4.0/5.0 stars

**Reviewed by:** Javier J. H. | Marketing Operations Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 30, 2017

**What do you like best about Sensor Tower?**

App Annie is a great tool to check all the stats regarding your app. Their information is free and accurate and it has a lot of different metrics regarding the performance of your app or even your advertisement. Data such as downloads and revenue are just one click away.

**What do you dislike about Sensor Tower?**

To upgrade to a Premium version is very expensive. Also, all the data is pretty much in a certain way if that way is not useful for you or if you want more information that is not there AppAnnie won't provide it for you or it would be really hard to find.

**Recommendations to others considering Sensor Tower:**

If you are a start-up and want to use their free version, you won't get anything better on the market than App Annie.

**What problems is Sensor Tower solving and how is that benefiting you?**

On my previous job AppAnnie helped us with all the analysis of the performance of our App. We really relayed on this tool to make important business decisions.

  ### 33. App Annie Review

**Rating:** 1.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 22, 2018

**What do you like best about Sensor Tower?**

App Annie is a nice free app to check the statistisfs regarding  different apps.   The information is accurate and precise. It is also really nice to track the performance and the apps on my smartphone. It allows me to check reviews which is also a bonus. 

**What do you dislike about Sensor Tower?**

I dislike the cost to update it to premium. 
Sometimes it also freezes which is inconvenient 

**Recommendations to others considering Sensor Tower:**

It is a great app to use if you want to track usability and perfomance of other applications on your smartphone device. Overall I recommend it. 


**What problems is Sensor Tower solving and how is that benefiting you?**

There are no business problems that I am solving at the moment. 

  ### 34. Becoming a Must-Have!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jessica G. | Sr. Administrative Processor, Mining & Metals, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 19, 2018

**What do you like best about Sensor Tower?**

I like that I can track revenue, daily ratings, and checking reviews super easily. I can stay on top of all pertinent information I need to access quickly.

**What do you dislike about Sensor Tower?**

Not really anything to dislike - other than you just have to pay for more information you want to access.

**What problems is Sensor Tower solving and how is that benefiting you?**

Solving the need for one place to view stats, reviews, and rankings.

  ### 35. Helps with the apps analytical things

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 20, 2018

**What do you like best about Sensor Tower?**

It brings a lot of information together in one place. You have a lot of data at your fingertips.

**What do you dislike about Sensor Tower?**

Would be nice if you could see people using your app or sharing with a friend/ colleague .

**Recommendations to others considering Sensor Tower:**

Nothing , works well

**What problems is Sensor Tower solving and how is that benefiting you?**

One log in for both android and apple application info.

  ### 36. Ok app but still needs work.

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.)

**Reviewed Date:** January 20, 2018

**What do you like best about Sensor Tower?**

I recently tried using this app to beach out and find some new solutions to work with on upcoming projects. I used App Annie for a week and wasn’t too impressed. Had issues navigating the app, setting up, and mostly crashing. Seems like it could work great for other people but for the time being, not for me yet.

**What do you dislike about Sensor Tower?**

Crasging of the app really stopped me from doing anything with it. 

**What problems is Sensor Tower solving and how is that benefiting you?**

Just branching out and finding easier solutions to use with upcoming projects. 

  ### 37. App install lookup

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 21, 2018

**What do you like best about Sensor Tower?**

It’s fairly accurate in its estimates of revenue and installs

**What do you dislike about Sensor Tower?**

It’s too expensive for most companies to pay for since they charge for all countries.  Most apps are not going to be available for a few countries only...

**Recommendations to others considering Sensor Tower:**

Consider it if you have budget otherwise cheaper solutions out there

**What problems is Sensor Tower solving and how is that benefiting you?**

Trying to figure out what competitors are doing and who they are.  Makes it easy to find them if you see their performance in app Annie 

  ### 38. Great App Analyics Software

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 22, 2018

**What do you like best about Sensor Tower?**

Gain valuable competitive and market insights across app downloads, revenue, usage, engagement, and advertising metrics. Really Helps Boost organic and paid mobile user acquisition results by enhancing your app store optimization and maximizing advertising spend.

**What do you dislike about Sensor Tower?**

Overall does exactly what it is supposed to do, the program is great all around

**Recommendations to others considering Sensor Tower:**

Great Product

**What problems is Sensor Tower solving and how is that benefiting you?**

It provides great tracking of app downloads, Revenue and usage

  ### 39. great application for any business! 

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 21, 2018

**What do you like best about Sensor Tower?**

App Annie allows me to gain insight on engagement on my business website 

**What do you dislike about Sensor Tower?**

A little bit difficult to learn how to use, but once you learn it's beyond worth it! 

**Recommendations to others considering Sensor Tower:**

take the time to learn how to use the app! 

**What problems is Sensor Tower solving and how is that benefiting you?**

I can see what is working with my business and what isn't 

  ### 40. The premier app sales site

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jon A. | Vice President, Computer Software, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 22, 2016

**What do you like best about Sensor Tower?**

Automatic sales reporting from the major mobile app stores. 

Historical sales rankings for lifetime of app. 

Love that it covers Apple, Google Play, and Amazon (and Microsoft). 

**What do you dislike about Sensor Tower?**

Sometimes gets glitchy. Last week we had an issue where we'd get emails with Amazon sales figures but the website wouldn't show those same figures. (Note that in general Amazon sales figures are glitchy as hell on their side though.) On rare occasions App Annie fails to update for a long time after sales figures are available.

**What problems is Sensor Tower solving and how is that benefiting you?**

Daily email(s) with our app sales. Keeps us informed about our revenue with minimal effort.

Historical sales rankings help us do competitive research and estimate our overall performance vs. the rest of the market. 

  ### 41. Almost everything you need for mobile analytics

**Rating:** 4.5/5.0 stars

**Reviewed by:** 佳亮 . | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 03, 2016

**What do you like best about Sensor Tower?**

App Annie provides massive information about mobile app data, in the perspective of downloads, reviews and store ranking. Besides you can also use it for in-app analytics for more detailed usage info. All those data can be reviewed in various forms including many kinds of charts and diagrams.

**What do you dislike about Sensor Tower?**

The pricing, of course, is an issue. Many useful features are not available for free users. However there is currently no other company much like App Annie. I wouldn't say price is really a "problem" for those who have the needs.

**What problems is Sensor Tower solving and how is that benefiting you?**

App Annie is basically all about data. All the data are truly useful for sale and manager persons to improve the quality of products.

  ### 42. One of the best analytics tool

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 07, 2016

**What do you like best about Sensor Tower?**

It allows to track my app downloads, revenues, rankings and reviews across multiple platforms. The Dashboard is clear and well done, I can see immediately what I need and I can filter the report data by App, Country and Platform.

**What do you dislike about Sensor Tower?**

You have to pay if you need somethings more than the Store Stats.

**Recommendations to others considering Sensor Tower:**

It's perfect for App Store stats and revenue.

**What problems is Sensor Tower solving and how is that benefiting you?**

App Store stats, analytics and downloads.

  ### 43. A Must-Have SEO Tool for Any SMB With an App

**Rating:** 4.0/5.0 stars

**Reviewed by:** Cam G. | Marketing Manager, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 09, 2015

**What do you like best about Sensor Tower?**

It's very easy to get started, adding every platform our app is on was a piece of cake, and the initial compilation of downloads, keywords, etc, was very quick. 

Keyword movement over time is easy to keep track of, and seeing what countries drive the most downloads in each store is very useful for mobile ad campaigns. 

**What do you dislike about Sensor Tower?**

Not much to say here. Provides pretty much all the functionality one could hope for in an easy to use interface. 

**Recommendations to others considering Sensor Tower:**

Be sure to check date ranges as you switch apps and tools within AppAnnie, I find that sometimes I'll be looking at data from a different date range than I anticipated after switching views.

  ### 44. Quick and easy

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 03, 2016

**What do you like best about Sensor Tower?**

Daily ratings and easy to check for reviews for all app stores.

**What do you dislike about Sensor Tower?**

nothing I would dislike about this app. Everything seems great!

**What problems is Sensor Tower solving and how is that benefiting you?**

user reviews and status.


## Sensor Tower Discussions
  - [What does App Annie do?](https://www.g2.com/discussions/what-does-app-annie-do) - 1 comment

- [View Sensor Tower pricing details and edition comparison](https://www.g2.com/products/sensor-tower/reviews?page=3&section=pricing&secure%5Bexpires_at%5D=2026-07-12+18%3A50%3A32+-0500&secure%5Bsession_id%5D=d095ca4a-b72f-475b-be47-1cca9500fa4c&secure%5Btoken%5D=9d7f1f30c08569a4b0b98f93d681eeb5c0689fa3bc6f12bbf209dcdfa5c907d4&format=llm_user)

## Sensor Tower Features
**User Identification**
- Demographics
- User Segmentation
- Geolocation

**Optimization**
- Icon Testing
- Screenshot Testing
- App Store Page Design & Preview
- Keyword Tools
- Reviews & Ratings
- Keyword Localization
- Conversion Rate Benchmarks

**Platform Basics**
- Centralized Platform
- Web Tracking

**Data collection**
- Natural Language Processing (NLP)
- Data Sources
- Custom Research Sources
- Lead Enrichment
- Advanced Data Collection

**Platform Insights**
- Ad Creatives
- Buying Strategies
- Publisher Data
- Advertising Spend
- Websites and Social Channels
- Device Insights
- Ad Intelligence Reporting

**Agentic AI - Competitive Intelligence**
- Autonomous Task Execution

**Agentic AI - Digital Advertising Intelligence**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Tracking & Reporting**
- Custom Event Tracking
- Real-Time Insights
- Attribution
- Dashboard
- User Path Tracking
- User Activity History

**Reporting & Alerts**
- Reports and Dashboards
- Traffic Source Reporting
- Featured App Alerts
- Alert Delivery

**Platform Data**
- Product Details
- Customer Feedback & Reviews
- Channel Acquisition

**Segment Trending**
- Web
- Social
- Benchmarks
- Finance 

**Platform Additional Functionality**
- Ad Competitive Benchmarking
- Alerts

**Metrics**
- Engagement
- Exit Tracking
- Retention
- Return
- Conversions

**Platform Content **
- Battlecards

**Analysis**
- Custom Dashboards
- Reports
- Integrations

**Competition Monitoring**
- Timeline
- Store Performance
- Financial Analysis
- Category Ranking

**Platform Reporting**
- Customizable Dashboard
- Benchmark Reporting

**Platform**
- Search
- User, Role, And Access Management
- Mobile User Support
- Alerts
- Collaboration
- Compliance

**Platform Additional Functionality**
- Integrations
- Organic Keyword Protection
- App Suggestions

**Agentic AI - Market Intelligence**
- Cross-system Integration
- Proactive Assistance

**Agentic AI - App Store Optimization**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

## Top Sensor Tower Alternatives
  - [AppTweak](https://www.g2.com/products/apptweak/reviews) - 4.6/5.0 (204 reviews)
  - [Apptopia](https://www.g2.com/products/apptopia/reviews) - 3.7/5.0 (17 reviews)
  - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,158 reviews)

