# Zeotap CDP Reviews **Vendor:** Zeotap **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.4/5.0 **Total Reviews:** 59 ## About Zeotap CDP Zeotap is the AI-powered Customer Data Platform that helps enterprises unlock the true value of their customer data - faster, smarter, and with enterprise-grade precision. With plug-and-play connectors and a flexible, modular design, Zeotap integrates effortlessly into existing ecosystems, delivering 3x faster time-to-value than traditional CDPs. Trusted by leading global brands, Zeotap combines the industry’s most advanced ID Extension and identity resolution with AI-powered orchestration - enabling unmatched match rates, smarter segmentation, and real-time activation. Designed for business teams and loved by IT, Zeotap makes it easy to unify, activate, and scale customer data - while staying fully compliant with global privacy regulations. Smarter data. Stronger outcomes. Built for business. ## Zeotap CDP Pros & Cons **What users like:** - Users highlight the **great support from the CSM team** at Zeotap CDP, enhancing their overall experience and satisfaction. (5 reviews) - Users find Zeotap CDP's **ease of use** notable, thanks to its great UI and effective support from the team. (5 reviews) - Users value the **robust customer engagement** capabilities of Zeotap CDP, enhancing connections while ensuring privacy compliance. (4 reviews) - Users value Zeotap CDP for its **robust user identification** , seamlessly integrating internal and external data while ensuring privacy compliance. (2 reviews) - Users value the **great UI** of Zeotap CDP, which enhances usability and supports brand initiatives effectively. (2 reviews) - Artificial Intelligence (1 reviews) - Audience Activation (1 reviews) - Customer Insights (1 reviews) - Customer Representatives (1 reviews) - Data Modeling (1 reviews) **What users dislike:** - Users experience **data ingestion issues** with unclear match rates and lack of insights affecting usability. (2 reviews) - Users find the **limited functionality** of Zeotap CDP restricts customer-level work and multi-segment updates. (2 reviews) - Users face **poor usability** due to interface issues and lack of insights from ingested data in Zeotap CDP. (2 reviews) - Users face **bugs with data ingestion** and experience inconsistencies in certain features, impacting overall usability. (1 reviews) - Users struggle with a **lack of insights on ingested data failures** , impacting their overall experience with Zeotap CDP. (1 reviews) - Data Inaccuracy (1 reviews) - Editing Issues (1 reviews) - Expensive (1 reviews) - Inaccuracy (1 reviews) - Learning Curve (1 reviews) ## Zeotap CDP Reviews ### 1. Simple Integration but Data Management Could Be Improved **Rating:** 5.0/5.0 stars **Reviewed by:** SERGIO R. | Digital Analytics Lead, Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2026 **What do you like best about Zeotap CDP?** I like the ease of integration of Zeotap CDP with Google, as we have most of our data there. Our fundamental piece from which we ingest a good part of the data into Zeotap is Google BigQuery, hence this part adds so much value. **What do you dislike about Zeotap CDP?** Fixing a modification in data ingestion, such as the lack of data for a specific day, is cumbersome to manage, with support tickets, waiting, doing it in another language... **What problems is Zeotap CDP solving and how is that benefiting you?** I use Zeotap CDP to mix 1p and 3p data, enriching the audiences, and its integration with Google facilitates our data management. ### 2. Flexible Audience Routing to Any Destination **Rating:** 5.0/5.0 stars **Reviewed by:** Julian M. | Video Editor & Filmmaker, Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2026 **What do you like best about Zeotap CDP?** It makes it possible to direct our audiences to any destination the agency or the brand wants. **What do you dislike about Zeotap CDP?** The problems we encounter with the match rates. **What problems is Zeotap CDP solving and how is that benefiting you?** We have our own Meta and programmatic solutions that we manage in-house. With Zeotap, we’re able to monetize our data and make it available for display to our brands, so their Social Media Managers and programmatic traders can use it. ### 3. Effective Automation and Personalization **Rating:** 5.0/5.0 stars **Reviewed by:** Alicia Valeria A. **Reviewed Date:** January 23, 2026 **What do you like best about Zeotap CDP?** I like the team's proactivity in identifying use cases and their constant support. **What do you dislike about Zeotap CDP?** We must continue working on improving the integration with the Carrefour system, as any tool or data must be uploaded to Big Query to be exploited, which sometimes slows down the implementation of projects. **What problems is Zeotap CDP solving and how is that benefiting you?** I use Zeotap CDP to automate journeys based on audiences, improving the personalization and efficiency of our campaigns. Although it faces integration issues with our Salesforce ecosystem, it helps us optimize campaign performance with limited budgets and prevents CRM saturation. ### 4. Unlocking Deeper Customer Insights and Activation **Rating:** 5.0/5.0 stars **Reviewed by:** Greg L. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2025 **What do you like best about Zeotap CDP?** What truly stands out about Zeotap CDP, in my experience, is its privacy-first architecture coupled with genuinely robust identity resolution capabilities. Coming from a European context, the emphasis Zeotap places on GDPR and ePrivacy compliance from the ground up is not just a feature, but a fundamental design principle. This provides immense peace of mind, knowing that our data operations are inherently aligned with strict privacy regulations. The Consent Orchestration module is particularly effective in centralizing and reflecting consent choices across all touchpoints, which is crucial for building trust with our customers. **What do you dislike about Zeotap CDP?** While Zeotap CDP offers significant advantages, one area where we've encountered some friction is related to certain aspects of the user interface and data visualization for deeper analysis. **What problems is Zeotap CDP solving and how is that benefiting you?** Zeotap CDP effectively addresses several critical challenges that our business, and indeed many modern enterprises, face in navigating the complex world of customer data. Primarily, it solves the pervasive issue of fragmented customer data. Before Zeotap, our customer information was scattered across numerous disparate systems, making it nearly impossible to gain a coherent view. Zeotap has fundamentally changed this by unifying all our customer data into a single, 360-degree customer view through its robust identity resolution capabilities. This means we now operate from a "single source of truth," leading to far more consistent customer experiences across all touchpoints and significantly improved operational efficiency as data silos have been dismantled. ### 5. Great Platform for Brands **Rating:** 5.0/5.0 stars **Reviewed by:** Anjana K. | Data Partnerships Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 21, 2026 **What do you like best about Zeotap CDP?** Ease of use , Great UI , useful features . Designed to help brands Great support from the CSM team ! Great support **What do you dislike about Zeotap CDP?** Would love for them to have a Data Insights tool - I think as a future release . Brands can leverage that to get more in one place rather tha using third party services and move / ingest data there **What problems is Zeotap CDP solving and how is that benefiting you?** Data sharing A common platform for building audiences based on our organisation’s 1PD, which is ingested from various areas of the business. It also gives us the ability to activate that 1PD and increase its value. ### 6. Powerful Customer Matching Across Internal and External Data **Rating:** 5.0/5.0 stars **Reviewed by:** luigi C. | PM CVM Evolution, Enterprise (> 1000 emp.) **Reviewed Date:** January 20, 2026 **What do you like best about Zeotap CDP?** The mosts powerful Zeotap feature for us is the possibility to match internal and external data thanks to the ability to recognize the customer across different identifier **What do you dislike about Zeotap CDP?** At the moment, e miss the possibility to work on a customer level (wwe roks using only phone line, with the separation of fixed and mobile ones) **What problems is Zeotap CDP solving and how is that benefiting you?** Possibility to make campaign with segmentation based on external data; Possibility to se real time and always-on campaigns with automatic update of target; Possibility to make digital campaign on 3parties channel using audiences based on our real 1st party data ### 7. Consumer Healthcare CDP **Rating:** 4.5/5.0 stars **Reviewed by:** Niclas W. | Senior Data Strategy Manager Nordics, Enterprise (> 1000 emp.) **Reviewed Date:** March 08, 2023 **What do you like best about Zeotap CDP?** 1. They have a very easy UI in all sections. 2. The matchrates we have when pushing segments to our destinations are better then our previous CDP Neustar. 3. The support from our Customer Success Manager is excellent, he is always available and help us out in all different initiatives. **What do you dislike about Zeotap CDP?** 1. It's a high cost so a company really need to make sure they have the commitment to go all in to make sure the investment brings value to their business. 2. Long term it would be interesting to see how Zeotap can work more together with Amazon to enable a ingestion to AMC. **What problems is Zeotap CDP solving and how is that benefiting you?** 1. First Party Data Expansion - Use 1P seed audiences to build larger segments using lookalike modelling capabilities in Zeotap. 2. Data Enrichment - Drive deeper understanding of our 1P data by using Zeotap to fill out more of the profile of the IDs we provide. 3. Frequency Controll and Audince Suppression - Reduce over delivery (high frequency) of media to consumers. 4. Futureproofing - Test and Assess Zeotap ID+ Cookieless solution so we are prepared for the cookieless world. 5. Consumer Journey Tracking - Move audiences from upper funnel (3P data categories) to lower funnel (subscribers). ### 8. I've been working 9 years with digital media, audience management and customer intelligence. **Rating:** 5.0/5.0 stars **Reviewed by:** Niclas W. | Senior Data Strategy Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 02, 2022 **What do you like best about Zeotap CDP?** - The ingestion from all our own site data, CRM data, media tagging is very simple and syndicates well in the platform - We can have custom variables which help us map up more granular - The syndication when pushing custom segments to DSP is very high and at an greater level then our previous CDP (Neustar) - 24h support. We get anwsers really fast both from tech and customer support. **What do you dislike about Zeotap CDP?** - The data sources lack some values in the UI. We cannot at the moment see the audiences and records we have for each data source that has been ingested. This has to be done at a specific step. Would be easier if it had been showed direct in the UI at first step. - We cannot delete audiences completly. Just archive them, which makes naming convention a little messy. **Recommendations to others considering Zeotap CDP:** If you want to drive Precision Media by collecting the right audiences, integrating consumer data touchpounts Zeotap is a technically advanced system to aid in this. And with an easy UI and audience management section which makes the segmentation and syndication very user friendly. Having a CDP as Zeotaop will help in building a meaningful connection with consumers. Which improves sales, increases ad relevance, reduces media budget wastage and prepares for ad tech ecosystem changes. **What problems is Zeotap CDP solving and how is that benefiting you?** - Have one platform where we collect all our data signals - Use Zeotap to bridge offline and online data – i.e. cohesively use CRM data in programmatic media and social campaigns - Move audiences from upper funnel (3P data categories) to lower funnel (subscribers) - Test and Assess the ID+ Cookieless solution so that we are prepared for the cookieless world ### 9. Great Experience! **Rating:** 4.0/5.0 stars **Reviewed by:** Nirali T. | Assistant Digital Audiences Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 09, 2023 **What do you like best about Zeotap CDP?** - Easy to use - Helps us get closer to the customer - Great Account Manager! **What do you dislike about Zeotap CDP?** Can't update multiple segment destinations at the same time, other than that nothing else! **What problems is Zeotap CDP solving and how is that benefiting you?** - Helping us get closer to the customer - Improve Sales - Reduce Media Wastage ### 10. New data stiching and activation possibilites **Rating:** 3.0/5.0 stars **Reviewed by:** Ivan G. | Data Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2022 **What do you like best about Zeotap CDP?** Easy connectivity to push audiences into ad servers **What do you dislike about Zeotap CDP?** Develop UI, integration with content management systems **What problems is Zeotap CDP solving and how is that benefiting you?** Data stiching, idetification of clients, campaign activation ### 11. Zeotap is an easy to use platform **Rating:** 4.0/5.0 stars **Reviewed by:** Alix C. | Enterprise (> 1000 emp.) **Reviewed Date:** March 16, 2023 **What do you like best about Zeotap CDP?** Friendly user interface, conveniently unifies all sources of data. **What do you dislike about Zeotap CDP?** The implementation of the tool has been going on for 7 months and we still have not been able to fully test the tool. **What problems is Zeotap CDP solving and how is that benefiting you?** Zeotap is conveniently unifying all sources of data, allowing us to create accurate user profiles and targeting relevant audiences in our marketing efforts. ### 12. Handy CDP Solution under continuous development **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Zeotap CDP?** During the USE of Zeotap, we liked to easy to use interface, and the great personal support, if things are not working out as expected. Additionally, the third party graph is usefull in big EU markets. **What do you dislike about Zeotap CDP?** Somtimes it feels like the solution is not yet ready for huge datasets and companies that have a demand on handling segementation projects in an effizient amount of time (bulk creation). **What problems is Zeotap CDP solving and how is that benefiting you?** Zeotap helps us learning about our unknown websites visitors and to adress the right people with the right content without using walled garden Pixel solutions. ### 13. Versatile, good Integration, decent business value **Rating:** 4.0/5.0 stars **Reviewed by:** Florian J. | Enterprise (> 1000 emp.) **Reviewed Date:** March 17, 2023 **What do you like best about Zeotap CDP?** Innovative, well integrated. Many different applications. **What do you dislike about Zeotap CDP?** Best practive guiding, APP SDK management **What problems is Zeotap CDP solving and how is that benefiting you?** * Better identifying current customers in walled gardens * 3rd party data for customer targeting * website individualisation ### 14. Powerful Tool, Future ready. Customer Friendly Team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2022 **What do you like best about Zeotap CDP?** Identity Resolution with ID+, Data Enrichment, Great Variety of Ad-Destinations **What do you dislike about Zeotap CDP?** No insights why ingested data failed Some features at UX **What problems is Zeotap CDP solving and how is that benefiting you?** Data Enrichment, Audience Segmentation, Profile Synchronisation, Prepare for Cookieless future ### 15. Powerful Tool, Great Customer Support (Christoph Moll!) **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2022 **What do you like best about Zeotap CDP?** Identity ID+, Segmentation, Push Destinations. **What do you dislike about Zeotap CDP?** Some features at UX are not easy to understand. **What problems is Zeotap CDP solving and how is that benefiting you?** Prepare for a cookieless future & additional audiences. ### 16. Best in Class CDP Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Matteo C. | Head of Digital Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2021 **What do you like best about Zeotap CDP?** Service and Support is amazing and the tech is state of the art. We have been using zeotap's data to target our campaigns and store clients' first party data. We found that the platform is easy to use and very intuitive. They are on the forefront of innovation with a solution that will help brands and agencies to go beyond cookies. **What do you dislike about Zeotap CDP?** Price is in the upper end, and several less expensive solutions offer a similar service for less. The company is not discounting their prices even for clients that have been with them for a long time and contract lenght is fixed to at least one year. I would have liked a trial period before committing to their solution, but the sales team did not offer the trial, instead asked to commit at least for a year. **Recommendations to others considering Zeotap CDP:** I would suggest choosing zeotap if you are looking for a complete solution on the market. You will get the Ferrari of next-gen CDPs and amazing technology evolving everyday with an amazing team. However, if you have a low budget or don't want to commit long term, this is not the solution for you. **What problems is Zeotap CDP solving and how is that benefiting you?** We can get the best 3rd party data in the world, analyze and store 1st party data. Thanks to this solution, we are able to collect data from several sources and in different ways. This means we can create a unified view of the customers. This tool enhances targeting capabilities and allows for very specific segmentations. Without a solution like this one, we were unable to understand customers' behavior completely. The tool that zeotap offers allows to use only one platform to address all the marketing needs on the data side without the need to get multiple solutions. ### 17. A digital native data company with room for improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2022 **What do you like best about Zeotap CDP?** Digital native, cloud & elastic tech, strong data partnerships **What do you dislike about Zeotap CDP?** It's not an end to end solution yet- the activation pillar is missing and also privacy dilligence needs to be done **Recommendations to others considering Zeotap CDP:** Run an end to end dilligence **What problems is Zeotap CDP solving and how is that benefiting you?** Optimizing your media efficiency at a competitive cost is Zeotap's main advantage ### 18. Quick and easy to use! Great long term capabilities for increasing audience reach/efficacy **Rating:** 5.0/5.0 stars **Reviewed by:** Jamie C. | Data Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** August 04, 2021 **What do you like best about Zeotap CDP?** How easy it is upload data and match with Zeotap's records! Easier than Facebook/Google/LinkedIn with better results. **What do you dislike about Zeotap CDP?** I'm yet to find anything on Zeotap I dislike :) Maybe.. the one thing I would say is there isn't any documentation that's made immediately available. There's likely a reason for this, though.. **Recommendations to others considering Zeotap CDP:** have a chat with them, they're super approachable and will tell you honestly what they think they can bring to the table. **What problems is Zeotap CDP solving and how is that benefiting you?** Audience size! Zeotap have been able to increase our audience sizes significantly making some projects more viable than previously assumed! ### 19. Powerful data **Rating:** 4.5/5.0 stars **Reviewed by:** Alejandro A. | Head of Data, Enterprise (> 1000 emp.) **Reviewed Date:** November 05, 2020 **What do you like best about Zeotap CDP?** The quality of the data and the easy of activation in the tool **What do you dislike about Zeotap CDP?** The integrations with the activation platforms are good but not fast enough **Recommendations to others considering Zeotap CDP:** improve on artificial intelligence activation **What problems is Zeotap CDP solving and how is that benefiting you?** be able to activate 2nd party data in a fast, accessible and flexible way. Also, to be able to make own combination in the segmentation. ### 20. CDP **Rating:** 4.0/5.0 stars **Reviewed by:** Carlos O. | Head of Data & Technology, Enterprise (> 1000 emp.) **Reviewed Date:** August 12, 2021 **What do you like best about Zeotap CDP?** Zeotap's CDP enables brands to organize their first-party data and third-party data under one view. Under this unique vision, Brands can have greater knowledge about customers and improve their activation strategies. All this data management, knowledge extraction and connection to activation can be done directly from a single platform. **What do you dislike about Zeotap CDP?** Being a new CDP in the market, it has a little more work in the initial integrations (implementation of pixels, etc ...) **What problems is Zeotap CDP solving and how is that benefiting you?** unify all data and connection with activation under a single platform ### 21. A Must tool for Every Marketeer ! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 12, 2021 **What do you like best about Zeotap CDP?** Superbly Evolved Platform with a complete solution for all current needs of a marketer as well as for the future digital world. A nice clean and intuitive interface with multiple ways to understand your own data and activate it in the platforms of your choice. **What do you dislike about Zeotap CDP?** Sometimes, timelines dont get adhered to but then it also depends on cleanliness of the data being fed. **What problems is Zeotap CDP solving and how is that benefiting you?** Understanding the audiences of Brands in a more better way , creating segments,generating insights, scaling up,personalising our messages ### 22. Good data with good CPM **Rating:** 5.0/5.0 stars **Reviewed by:** Alex F. | RTB Trader, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2021 **What do you like best about Zeotap CDP?** Unity, Zeotap's Platform to launch personalized clusters **What do you dislike about Zeotap CDP?** Not very accurate forecasts (by gender, by region, by age...) **What problems is Zeotap CDP solving and how is that benefiting you?** Understanding the origin of data clusters we manage ### 23. Industry leading solution and seamless support for Indian Market **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 16, 2021 **What do you like best about Zeotap CDP?** Zeotap helps augment the reach with the help of first-party identifiers and is one of the leading providers in the market to onboard offline data. **What do you dislike about Zeotap CDP?** Currently, the data is highly skewed towards MAIDs and first-party data is limited with respect to the audience universe in our market. **What problems is Zeotap CDP solving and how is that benefiting you?** Zeotap is primarily helping us to onboard and activate the CRM data for our clients and enriching the same for creating audience extension. ### 24. Essential to orchestrate people-based advertising campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Antonio A. | Profesor, Enterprise (> 1000 emp.) **Reviewed Date:** November 11, 2020 **What do you like best about Zeotap CDP?** The ability to enrich the 1st Party Data with high-quality deterministic data, and as well as having the ability to directly activate it a wide variety of advertising and marketing channels. **What do you dislike about Zeotap CDP?** In order to optimize the investment in advertising in the cookieless future, the Adtech industry (not only Zeotap) has not yet resolved some use cases such as omnichannel attribution, frequency capping, etc. **Recommendations to others considering Zeotap CDP:** To get the most out of Zeotap, build a solid foundation in your organization with 1st Party Data. **What problems is Zeotap CDP solving and how is that benefiting you?** - Onboarding of Off/On-line 1st Party data and receive of matched MAIDs & Cookies. - Customer data Enrichment with relevant and hight-accuracy data. - Deterministic Looksalikes. - 1st Party Data Collection, Harmonization, Segmentation and Activation. - Custom segment creation based on Zeotap Enterprise data to push to wide variety of channels. ### 25. Very extensive but at the same time intuitive platform for future needs in online marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Zeotap CDP?** Clean UI makes it easy to use . **What do you dislike about Zeotap CDP?** Long integration process . **Recommendations to others considering Zeotap CDP:** Just get started! **What problems is Zeotap CDP solving and how is that benefiting you?** - Better understanding of buyers - (Re-) Activation of web traffic and possible new customers ### 26. Great data to enrich your campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Rubén V. | Performance Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Zeotap CDP?** The ability to build your own segments based in the data suits you best **What do you dislike about Zeotap CDP?** To be able to do overlaps and exclusion rules **What problems is Zeotap CDP solving and how is that benefiting you?** To target people using travel apps ### 27. I had experience in many countries with zeotap **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2021 **What do you like best about Zeotap CDP?** app targeting, intent targeting, TELCO data **What do you dislike about Zeotap CDP?** it's difficult to exclude single apps when you start from app category as the manu is not UX optimized **What problems is Zeotap CDP solving and how is that benefiting you?** data strategy, data flexibility, personalization ### 28. It has been a great help to us to improve our internal sales processes **Rating:** 3.0/5.0 stars **Reviewed by:** Guillermo M. | Enterprise (> 1000 emp.) **Reviewed Date:** December 01, 2020 **What do you like best about Zeotap CDP?** It has a fairly simple and easy-to-use interface, the fact that its design is quite intuitive allows me to learn to use this application quite quickly and easily, the fact that it allows me to improve my sales process has been great for me. It helps to attract new clients in a much easier way than the advertising methods that I used in the past, not to mention that it has also helped me a lot with the entire process of creating my company's branding, by allowing me to plan, design and create a large number of strategies in a fairly fast, simple and simple way, the speed with which the customer service team answers practically any question is something really impressive and that in fact it is of great help to us to carry out a great variety of innovative designs and eye-catching. **What do you dislike about Zeotap CDP?** Very little information is obtained regarding its use on the internet, so if we have any doubt or inconvenience, no matter how much we want to solve it on our own, it will be practically impossible, so we will be obliged to contact the customer service team to solve our problem. **What problems is Zeotap CDP solving and how is that benefiting you?** It has been of great help to us to improve our internal sales processes, in the same way, and by way of a domino effect they have improved a large number of processes and services that come directly from sales, such as attracting new customers. and customer service has improved exponentially, not to mention the fact that it has also been very useful for us to improve the creation of our company's corporate identity (branding). ### 29. Zeotap review **Rating:** 5.0/5.0 stars **Reviewed by:** George O. | Audience Planner, Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2021 **What do you like best about Zeotap CDP?** super user-friendly, quick interface, and great support team **What do you dislike about Zeotap CDP?** lack of feasibility of a user guide at hand **What problems is Zeotap CDP solving and how is that benefiting you?** Audience model building and cultivating towards digital marketing campaigns ### 30. The right choice to bring extra value to our business. **Rating:** 5.0/5.0 stars **Reviewed by:** Otilia S. | Data Acquisition Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2020 **What do you like best about Zeotap CDP?** Throughout our partnership, Zeotap has always showen transparency both in terms of the source of their data and in its delivery on our server. Their reactivity is another strength of the company, showing concern for the added value that their data generates to our business. Thus, they position themselves more as collaborators than partners, ensuring that the partnership is beneficial to both parties. **What do you dislike about Zeotap CDP?** As the online advertising market is constantly changing, it would be useful if Zeotap would have more options for the anonymous user identification. Cookie based data starts to become risky, important insights about online consumers are lost, the cross-device identification is problematic and list can continue. Obtaining hashed emails for example would be a better option to replace the 3rd party cookies. **What problems is Zeotap CDP solving and how is that benefiting you?** Zeotap is helping us to better target our online campaigns, by enriching our own Data Base with purely declarative socio-demographic user attributes. Thus, our ads are displayed to the right users and we achieve to always deliver higher KPIs to our clients. ### 31. One of a kind in data partner market **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 05, 2020 **What do you like best about Zeotap CDP?** Extensive data coverage on market with the ability to go deep inside target interests, precision marketing can easily leverage its potential. Team from Zeotap are really supportive and always present to help on business needs and intelligence: when you are dealing with audience intelligence activities is always a good idea to be supported by a team with an extensive knowledge about their data. There are also lots of different problem that are solved by the Identity Resolution Graph: create connection between CRM data and digital environment to have a single customer view and collecting different level of ID data. The tool is GDPR compliant by default and this is a mandatory requirements for everyone in the market, so companies don't need to spend time and money on that. One more thing is the integration of query tools for querying raw data permit data scientist and data analyst to work in a fast&smart way without the needs to use standard UI **What do you dislike about Zeotap CDP?** Zeotap's business is concentrated on mobile where they are the best in class in terms of amount of data, so desktop coverage is marginal for them even if they are working on it to increase that capability. **Recommendations to others considering Zeotap CDP:** They are very supportive in all business phases with solid expertise on global and local client **What problems is Zeotap CDP solving and how is that benefiting you?** Understand people and your market at a glance thanks to the amount of data and detailed informations. Digital activation is always good and seamless with all major DSPs where Zeotap work a lot to grant data sync and cluster activation. This means that usually there are no problem for delivery inventory on audiences ### 32. Reliable go-to player in Europe **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 05, 2020 **What do you like best about Zeotap CDP?** Zeotap are the best in many European markets at what they do. Their data is proven to drive performances, they're transparent about sources and their integration set is comprehensive. Their local team in Italy is customer focussed, and they're great at understanding client needs and working around the clock to find solutions. Their newly released platform is well built, easy to use and looks at the future with post-cookie identifiers. **What do you dislike about Zeotap CDP?** I don't think they have major issues to address as it stands. Ideally a native integration with all major DMPs would be nice to have but it can be appreciated they're becoming competitors now. **Recommendations to others considering Zeotap CDP:** They're easy to speak to and willing to go the extra mile, get in touch with them and speak to them openly about business needs. **What problems is Zeotap CDP solving and how is that benefiting you?** Their transparency about data sources makes sure clients can understand the value of what they're purchasing. Their integrations with social and programmatic platforms alike drive consistency in activation. Performances are constantly above benchmark. ### 33. Pulling **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 12, 2020 **What do you like best about Zeotap CDP?** Zeotap has the largest graph coverage for Canada versus other competitors such as LiveRamp Web-based platform to upload hashed email addresses is clean and easy to use Technical and customer support is available locally (NY) and response has been very rapid and thorough **What do you dislike about Zeotap CDP?** If you onboard hashed email, the output format is MAIDs, only. Ultimately, it's ideal to be able to syndicate other ID spaces (even cookies) to DSPs to target ads on desktop/laptop. Annual license fee is considered expensive for most of our agency clients in Canada. Would like to have a flat-fee CPM that can be spread across multiple smaller clients that each can't afford the annual license fees (or for which the break-even business case can't be made). **What problems is Zeotap CDP solving and how is that benefiting you?** Connecting email addresses to an ID space (MAIDs) that can be used to target advertising in biddable media (display, video, search, social) ### 34. Zeotap & S4M **Rating:** 4.5/5.0 stars **Reviewed by:** Jessica M. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2020 **What do you like best about Zeotap CDP?** The platform is complete and intuitive. User profiling seems solid and of quality. The division models are in line with the customer's requests. **What do you dislike about Zeotap CDP?** for now, I can't push the segments directly on the platform. **Recommendations to others considering Zeotap CDP:** Never use a DMP always with the same scheme, better diversify **What problems is Zeotap CDP solving and how is that benefiting you?** I can't push the segments directly in a short time on the platform. I know they are working on them and I will certainly have this possibility soon. ### 35. No other full-stack platform in the market **Rating:** 4.5/5.0 stars **Reviewed by:** Shilpa T. | Client Servicing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Zeotap CDP?** The fact that Zeotap combines what a traditional CDP offers but adds an extra layer of identity resolution and 3rd party data. This makes any marketing process based on data much smoother since it all stays in 1 single platform **What do you dislike about Zeotap CDP?** Zeotap offers a platform that can be used in different ways depending on the marketing use cases you share with them, and the KPIs that you care most about. The only thing that I would say is that unless you have concrete use cases you want to address with Zeotap, it can be overwhelming at first. **What problems is Zeotap CDP solving and how is that benefiting you?** * Offline To Oline Onboarding Service. * Unification Technology. ### 36. Zeotap has great professionals and they have well performing audience segments **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2020 **What do you like best about Zeotap CDP?** Specially the account managment, the people in Zeotap are very kin, always available, I tend to choose it over the competitors due to the positive human interaction. **What do you dislike about Zeotap CDP?** The only thing I coould say that I dislike is the price a little bit hiugh for some segments, but only for the highest tier, normally the price-quality ratio is more than justified **Recommendations to others considering Zeotap CDP:** Zeotap provides what other data providers can do but with better performance and higher quality of support **What problems is Zeotap CDP solving and how is that benefiting you?** It helps a lot when you need to find the right target for a campaign, to maximize the budget, allowing you not to waste that much money in prospecting ### 37. Great partner **Rating:** 5.0/5.0 stars **Reviewed by:** Arianna C. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2020 **What do you like best about Zeotap CDP?** Very useful in the construction of data driven strategies, an indispensable approach with brands today. The Italian team is very prepared, proactive, fast and attentive to the needs of the partners, the service they offer is a great added value **What do you dislike about Zeotap CDP?** Sometimes the clusters that are built have high expectations that are not fully reflected in the campaign results. **What problems is Zeotap CDP solving and how is that benefiting you?** Thanks to Zeotap also the Italian market will be able to offer a 360 degree clustering, completing our offline data. I am sure Zeotap will bring added value to our 2021 strategic proposal. ### 38. Best part is the Agile Functionality, you have a custom need Zeotap Team has a work around **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2020 **What do you like best about Zeotap CDP?** Things changes fast in AdTech / MarTech space, I as a marketers we face tough challenges if you are not able to add value if your current stack is not flexible, Zeotap team is the one of the most Agile platforms I have ever worked & I believe that they can reach the top if they continue the culture. **What do you dislike about Zeotap CDP?** New product releases & deployment takes some time, but at least there is a roadmap with Zeotap, which I didn't find on other platforms. **Recommendations to others considering Zeotap CDP:** Just go for it & give it a try they will surprise you. **What problems is Zeotap CDP solving and how is that benefiting you?** Data Modeling & visualization as we use our own analytics team & the data unification that Zeotap did for us helped our Data science team to build models ### 39. Serious player with a strong future! Highly recommend this serious Martech player! **Rating:** 5.0/5.0 stars **Reviewed by:** Nicolas S. | SVP Strategic Partnerships at S4M, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2020 **What do you like best about Zeotap CDP?** Zeotap is a young but already serious and strong player of the Martech landscape. Their products are great and customer service excellent. **What do you dislike about Zeotap CDP?** I honestly don’t anything bad to share about them as of now. I’ve been working with them for a few years and it has always been issue and positive. **What problems is Zeotap CDP solving and how is that benefiting you?** Zeotap is providing us with high quality data to better target our desired audiences (for our clients agencies and brands). They are also helping us in providing more services to our clients via a self service platform. ### 40. Serious Platform for Serious Advertisers. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Zeotap CDP?** Zeotap’s CDP Platform is really interesting tool, Easy to use UI, Robust Tech & Infrastructure tell you how serious zeotap is in this business, I have worked with Other CDP as well but the level of ease & confidence I get when I use the platform is 2nd to none (4.5 Star on overall from my end) **What do you dislike about Zeotap CDP?** I have been working with Zeotap for over 1 year now and so far I don’t have any complain to share **Recommendations to others considering Zeotap CDP:** If you are looking for onboarding service, then its a decent platfrom, I am not knowing any other platfrom in India which has onboarding service & hence has dependency. **What problems is Zeotap CDP solving and how is that benefiting you?** Identity Service & Onboarding feature of zeotap ### 41. Cutting Edge Platform + Best Customer Support = Greater Value **Rating:** 5.0/5.0 stars **Reviewed by:** Vatsank B. | Senior Manager Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Zeotap CDP?** No Doubt the platform is great, I would say its a CDP 2.0 in many cases again depends on the use case you are solving but the best part is the the Support team, its blue collar dedicated support available & not a ticket based system which adds a human touch. **What do you dislike about Zeotap CDP?** I was looking for a free trial form Zeotap for Onboarding use case, but was unfortunate to get one. **What problems is Zeotap CDP solving and how is that benefiting you?** Identity Crisis ### 42. Zeotap has become an important partner for us, they offer a very qualified product. **Rating:** 4.5/5.0 stars **Reviewed by:** Eduardo F. | Associate Professor, Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2020 **What do you like best about Zeotap CDP?** The different products they offer, the service and the help they give to the teams when we need their support. **What do you dislike about Zeotap CDP?** I don't dislike anything but maybe the prices are a little bit high compare with other data providers. **Recommendations to others considering Zeotap CDP:** Zeotap has become a key partner for our business giving us a great service and always trying to help. **What problems is Zeotap CDP solving and how is that benefiting you?** We have with them different options to target our audiences with good results!! ### 43. NextGen CDP with Inbuilt ID Graph & Deterministic Data **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Zeotap CDP?** The best thing I like is about the platform is this has a lot of solutions inbuilt like a ID Resolution service native to the platform & even you can get later view about your audience with the in built 3rd party Deterministic Data layering, makes your life simple. **What do you dislike about Zeotap CDP?** If you just want to use Zeotap’s 3rd party data just for targeting, that can be slightly more expensive than what other providers out there charge. Nobody else compares in terms of quality though. **What problems is Zeotap CDP solving and how is that benefiting you?** CDP + ID Resolution + People Graph + Data Clean Room for Models ### 44. Good Platform & Features Great Team & Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Zeotap CDP?** I will admit I had my doubts while evaluating Zeotap as I was also evaluating some biggies but at the end of the day it boils down to features & support & I am glad I have this growth startup a chance. **What do you dislike about Zeotap CDP?** Commercial Negotiation: Faced tough time in negotiating commercials,in a way it’s good but again little discount is always great for a startup like us. **What problems is Zeotap CDP solving and how is that benefiting you?** Zeotap has helped better acquire new customers. We’ve been able to use their deterministic lookalike audiences which have delivered great conversion results, on top of their enterprise data ### 45. Most complete customer understanding with data enrichment **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2020 **What do you like best about Zeotap CDP?** Simple & Structured Platform & Support Team, I really like the fact they don't have a ticket system & you have a face where you can pick up the phone & talk if you are stuck & that's a such a relief. Strong Match Rate | Deterministic Scale | Onboarding capabilities are a few + (Plus) **What do you dislike about Zeotap CDP?** You need data acumen to be able to make the most use of its platform **What problems is Zeotap CDP solving and how is that benefiting you?** We’ve been able to run omnichannel campaigns more confidently as they’ve provided the best match rates in the country ### 46. Solidily performing data, a varied taxonomy, and readily available support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2020 **What do you like best about Zeotap CDP?** The flexible and amplitude of datasets. **What do you dislike about Zeotap CDP?** The recent service level restructuring. **Recommendations to others considering Zeotap CDP:** Be sure to leverage upon their mobile app data **What problems is Zeotap CDP solving and how is that benefiting you?** The availability of an ample and varied data offer, coupled with a fast and attentive support service allow us to in turn reliably and consistently address our clients' needs with speed and precision ### 47. The have a strong client services and they are in the edge of technology **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Zeotap CDP?** The cappabilities to addapt to new ecosystems such the cookie-less. All the segments that we use to active campaigns, in most cases, are the best performing audiences **What do you dislike about Zeotap CDP?** The cost, specially for performance campaigns **Recommendations to others considering Zeotap CDP:** Nothing to add **What problems is Zeotap CDP solving and how is that benefiting you?** we used zeotap such as a preferent parter to provide agency a data/tech ecosystem ### 48. CDP ++ = CDP + ID Resolution + People Graph + Data Clean Room for Models. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2020 **What do you like best about Zeotap CDP?** If you are looking for Analytics & Data Science angle Zeotap is the goto platform, as the Data Clean Rooms is an awesome place to build your Propensity Models, this is again available with the Full stack solution. **What do you dislike about Zeotap CDP?** Match rates have not always been constant. I guess this is because it mostly depends on the source of data, but again as a brand you accept the best possible match rate. **What problems is Zeotap CDP solving and how is that benefiting you?** Offline to online solutions / email and Mobile data as input and output as MAIDs ### 49. Want to understand your own Audiences; then Zeotap is one of the few platforms which can help you. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Enterprise (> 1000 emp.) **Reviewed Date:** November 12, 2020 **What do you like best about Zeotap CDP?** We used Zeotap specifically for our challenge in resolving the identity of the users for one of our clients & with a decent match rate & commercials, we were able to get good value for our client. **What do you dislike about Zeotap CDP?** Well I think zeotap is almost there competing neck to neck with some biggies & to be frank I don't have any dislikes as such. **What problems is Zeotap CDP solving and how is that benefiting you?** 1st party customer profiling & segmentation & amending bigger marketing strategies, also using for Data Enrichment. ### 50. Great Quality Data **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** November 06, 2020 **What do you like best about Zeotap CDP?** The best is the quality of the data and of course the team service the team is really great professionals and proactive. **What do you dislike about Zeotap CDP?** It’s really difficult legal issues, in big companies when you want to sign an agreement it’s not always easy. **What problems is Zeotap CDP solving and how is that benefiting you?** Our briefing is always oriented to business goals no media goals, and they always help us to achieve them. The benefit are bigger when you can use your own data (DMP) and complement with Zeotap data to qualify ## Zeotap CDP Discussions - [What is a customer intelligence platform?](https://www.g2.com/discussions/what-is-a-customer-intelligence-platform) - [When was Zeotap founded?](https://www.g2.com/discussions/when-was-zeotap-founded) - [Who owns Zeotap?](https://www.g2.com/discussions/who-owns-zeotap) - [What does Zeotap do?](https://www.g2.com/discussions/what-does-zeotap-do) - [View Zeotap CDP pricing details and edition comparison](https://www.g2.com/products/zeotap-cdp/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+23%3A56%3A22+-0500&secure%5Bsession_id%5D=cf1e56a0-20a2-4013-80d6-21a09430ccd2&secure%5Btoken%5D=e3c49c2efe2ad9e8369d82e6b1eafa43d1e2b4cabc8f934d8849e80a08cee304&format=llm_user) ## Zeotap CDP Integrations - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) - [Adform Integrated Advertising Platform](https://www.g2.com/products/adform-integrated-advertising-platform/reviews) - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [SAS Studio](https://www.g2.com/products/sas-studio/reviews) ## Zeotap CDP Features **Data Sourcing** - Data Enrichment - Expandability - Multiple Devices **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Agentic AI - Firewall Software** - Autonomous Task Execution - Adaptive Learning **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Intelligence** - Predictive Modeling - Recommendation Engine **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance ## Top Zeotap CDP Alternatives - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - 4.3/5.0 (440 reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - 4.5/5.0 (554 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (756 reviews)