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Zeotap CDP Reviews & Product Details

Zeotap is the AI-powered Customer Data Platform that helps enterprises unlock the true value of their customer data - faster, smarter, and with enterprise-grade precision. With plug-and-play connectors and a flexible, modular design, Zeotap integrates effortlessly into existing ecosystems, delivering 3x faster time-to-value than traditional CDPs. Trusted by leading global brands, Zeotap combines the industry’s most advanced ID Extension and identity resolution with AI-powered orchestration - enabling unmatched match rates, smarter segmentation, and real-time activation. Designed for business teams and loved by IT, Zeotap makes it easy to unify, activate, and scale customer data - while staying fully compliant with global privacy regulations. Smarter data. Stronger outcomes. Built for business.

Seller

Zeotap

Discussions

Zeotap CDP Community

Languages Supported

English

Product Description

Zeotap CDP brings together and transforms siloed customer data that sits across an organisation into unified customer profiles. This creates actionable audience segments that automate and improve the personalisation of marketing, sales and customer care campaigns to drive an average of 15-35% higher efficiency.

Overview by

Marketing Operations

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

18 months

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Zeotap CDP Integrations

(1)

Integration information sourced from real user reviews.

Zeotap CDP Media

CDP

Identity Resolution

Audience Insights

Enterprise Data

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Greg L.

CEO

Small-Business (50 or fewer emp.)

8/1/2025

"Unlocking Deeper Customer Insights and Activation"

5/5

What do you like best about Zeotap CDP?

What truly stands out about Zeotap CDP, in my experience, is its privacy-first architecture coupled with genuinely robust identity resolution capabilities.

Coming from a European context, the emphasis Zeotap places on GDPR and ePrivacy compliance from the ground up is not just a feature, but a fundamental design principle. This provides immense peace of mind, knowing that our data operations are inherently aligned with strict privacy regulations. The Consent Orchestration module is particularly effective in centralizing and reflecting consent choices across all touchpoints, which is crucial for building trust with our customers. Review collected by and hosted on G2.com.

What do you dislike about Zeotap CDP?

While Zeotap CDP offers significant advantages, one area where we've encountered some friction is related to certain aspects of the user interface and data visualization for deeper analysis. Review collected by and hosted on G2.com.

What problems is Zeotap CDP solving and how is that benefiting you?

Zeotap CDP effectively addresses several critical challenges that our business, and indeed many modern enterprises, face in navigating the complex world of customer data. Primarily, it solves the pervasive issue of fragmented customer data. Before Zeotap, our customer information was scattered across numerous disparate systems, making it nearly impossible to gain a coherent view. Zeotap has fundamentally changed this by unifying all our customer data into a single, 360-degree customer view through its robust identity resolution capabilities. This means we now operate from a "single source of truth," leading to far more consistent customer experiences across all touchpoints and significantly improved operational efficiency as data silos have been dismantled. Review collected by and hosted on G2.com.

Niclas W.

Senior Data Strategy Manager Nordics

Enterprise (> 1000 emp.)

3/8/2023

"Consumer Healthcare CDP"

4.5/5

What do you like best about Zeotap CDP?

1. They have a very easy UI in all sections.

2. The matchrates we have when pushing segments to our destinations are better then our previous CDP Neustar.

3. The support from our Customer Success Manager is excellent, he is always available and help us out in all different initiatives. Review collected by and hosted on G2.com.

What do you dislike about Zeotap CDP?

1. It's a high cost so a company really need to make sure they have the commitment to go all in to make sure the investment brings value to their business.

2. Long term it would be interesting to see how Zeotap can work more together with Amazon to enable a ingestion to AMC. Review collected by and hosted on G2.com.

What problems is Zeotap CDP solving and how is that benefiting you?

1. First Party Data Expansion - Use 1P seed audiences to build larger segments using lookalike modelling capabilities in Zeotap.

2. Data Enrichment - Drive deeper understanding of our 1P data by using Zeotap to fill out more of the profile of the IDs we provide.

3. Frequency Controll and Audince Suppression - Reduce over delivery (high frequency) of media to consumers.

4. Futureproofing - Test and Assess Zeotap ID+ Cookieless solution so we are prepared for the cookieless world.

5. Consumer Journey Tracking - Move audiences from upper funnel (3P data categories) to lower funnel (subscribers). Review collected by and hosted on G2.com.

Niclas W.

Senior Data Strategy Manager

Enterprise (> 1000 emp.)

5/2/2022

"I've been working 9 years with digital media, audience management and customer intelligence."

5/5

What do you like best about Zeotap CDP?

- The ingestion from all our own site data, CRM data, media tagging is very simple and syndicates well in the platform

- We can have custom variables which help us map up more granular

- The syndication when pushing custom segments to DSP is very high and at an greater level then our previous CDP (Neustar)

- 24h support. We get anwsers really fast both from tech and customer support. Review collected by and hosted on G2.com.

What do you dislike about Zeotap CDP?

- The data sources lack some values in the UI. We cannot at the moment see the audiences and records we have for each data source that has been ingested. This has to be done at a specific step. Would be easier if it had been showed direct in the UI at first step.

- We cannot delete audiences completly. Just archive them, which makes naming convention a little messy. Review collected by and hosted on G2.com.

Recommendations to others considering Zeotap CDP:

If you want to drive Precision Media by collecting the right audiences, integrating consumer data touchpounts Zeotap is a technically advanced system to aid in this. And with an easy UI and audience management section which makes the segmentation and syndication very user friendly.

Having a CDP as Zeotaop will help in building a meaningful connection with consumers. Which improves sales, increases ad relevance, reduces media budget wastage and prepares for ad tech ecosystem changes. Review collected by and hosted on G2.com.

What problems is Zeotap CDP solving and how is that benefiting you?

- Have one platform where we collect all our data signals

- Use Zeotap to bridge offline and online data – i.e. cohesively use CRM data in programmatic media and social campaigns

- Move audiences from upper funnel (3P data categories) to lower funnel (subscribers)

- Test and Assess the ID+ Cookieless solution so that we are prepared for the cookieless world Review collected by and hosted on G2.com.

Nirali T.

Assistant Digital Audiences Manager

Enterprise (> 1000 emp.)

3/9/2023

"Great Experience!"

4/5

What do you like best about Zeotap CDP?

- Easy to use

- Helps us get closer to the customer

- Great Account Manager! Review collected by and hosted on G2.com.

What do you dislike about Zeotap CDP?

Can't update multiple segment destinations at the same time, other than that nothing else! Review collected by and hosted on G2.com.

Ivan G.

Data Manager

Enterprise (> 1000 emp.)

11/9/2022

"New data stiching and activation possibilites"

3/5

What do you like best about Zeotap CDP?

Easy connectivity to push audiences into ad servers Review collected by and hosted on G2.com.

What do you dislike about Zeotap CDP?

Develop UI, integration with content management systems Review collected by and hosted on G2.com.

Alix C.

Enterprise (> 1000 emp.)

3/16/2023

"Zeotap is an easy to use platform"

4/5

What do you like best about Zeotap CDP?

Friendly user interface, conveniently unifies all sources of data. Review collected by and hosted on G2.com.

What do you dislike about Zeotap CDP?

The implementation of the tool has been going on for 7 months and we still have not been able to fully test the tool. Review collected by and hosted on G2.com.

Verified User in Automotive

Enterprise (> 1000 emp.)

11/16/2022

"Handy CDP Solution under continuous development"

3.5/5

What do you like best about Zeotap CDP?

During the USE of Zeotap, we liked to easy to use interface, and the great personal support, if things are not working out as expected. Additionally, the third party graph is usefull in big EU markets. Review collected by and hosted on G2.com.

What do you dislike about Zeotap CDP?

Somtimes it feels like the solution is not yet ready for huge datasets and companies that have a demand on handling segementation projects in an effizient amount of time (bulk creation). Review collected by and hosted on G2.com.