Zapier Reviews & Product Details

What I like best about Zapier is how seamlessly it connects the different platforms we use across marketing, events, and operations without requiring technical development support. As Head of Marketing at AOK Events, automation is essential for keeping campaigns, lead management, reporting, and event workflows running efficiently. Zapier has allowed us to eliminate repetitive manual tasks, improve data accuracy between systems, and create faster internal processes. The platform is easy to set up, highly flexible, and integrates with a wide range of tools, making it incredibly valuable for scaling marketing operations efficiently. Review collected by and hosted on G2.com.

One drawback of Zapier is that more advanced automations can become difficult to manage and troubleshoot as workflows grow in complexity. While the platform is excellent for simple integrations, larger multi-step Zaps sometimes require significant testing and ongoing maintenance. Pricing can also increase quickly when managing high volumes of tasks across multiple departments. Additionally, occasional delays or failed automations can impact time-sensitive workflows, particularly when coordinating event registrations, lead routing, or campaign reporting. Review collected by and hosted on G2.com.

What I like most about Zapier is that it automates repetitive tasks across different tools without requiring any coding. For instance, I use it to connect CRM and marketing platforms so leads are automatically synced and follow-up workflows are triggered without manual effort.

The drag-and-drop workflow builder makes it straightforward to create, manage, and adjust automations (Zaps), which improves the overall UI/UX experience. Even basic setups can be completed quickly, and the onboarding process feels simple enough for beginners to follow.

In my day-to-day work, Zapier has significantly reduced manual effort and consistently saves me a few hours each week. That time savings translates into a solid return on investment (ROI), especially when I’m managing multiple workflows at once.

Another major strength is the wide range of integrations available. It’s flexible enough to connect different tools and keep workflows running smoothly across systems. Performance is generally reliable, and most automations run without issues.

One unexpected benefit I’ve noticed is better consistency in processes when multiple tools are involved, which helps reduce the chances of human error. Zapier is also adding AI-based features and suggestions, which could further improve automation efficiency.

Overall, it boosts productivity and saves time, although setting up more advanced automations can take some trial and error at first. Review collected by and hosted on G2.com.

What I dislike about Zapier is that while the interface is simple for basic use, it can become confusing when building more complex workflows. The UI/UX for advanced automations is not always intuitive, which increases the learning curve.

Performance can sometimes be an issue, especially when dealing with multiple Zaps or high task volumes, where delays or failed runs can affect workflows.

Pricing is another concern, as costs can increase quickly when scaling usage, which may impact ROI for smaller teams or businesses.

Although Zapier offers many integrations, some advanced use cases are limited or require workarounds, which adds extra steps to the process.

The onboarding is good for beginners, but for advanced setups, better documentation or guided support would help reduce setup time.

Also, while Zapier has started introducing AI features, they are still somewhat limited and could be expanded to provide smarter automation suggestions.

Overall, it is a powerful tool, but improving performance, pricing flexibility, and advanced usability would make it even better. Review collected by and hosted on G2.com.

I use Zapier for several automation workflows like integrating forms with my CRM and bringing data from Facebook Leads into my CRM. Even if my CRM doesn't have native apps, I often find workarounds. The interface is really friendly and intuitive for anyone starting with automations. The support and AI features are getting better. Although the initial setup felt scary, I got familiar with the options and tools really fast, and the ability to create complex workflows with just a few clicks is great.

Also, the speed of the workflow is incredible.

You can test each step in less than a second.

The email parser tool really was a game changer, because I can bring a lot of data from my emails and adapt them to bring data into the automation.

Filters and Lockuptables also made my experiences more tailored, so I can make automations that fit my specific needs.

Formatter and Storage tools made it possible to make a round robin scenario to deliver deals to different users. Review collected by and hosted on G2.com.

The AI bot isn’t always fast at finding errors, but it’s improving. Also, some really important apps are marked as “premium,” and at times the billing conditions aren’t the best. In the beginning, the setup felt a bit “scary,” but you get familiar with the options and tools pretty quickly.

I also think LinkedIn could use more triggers as an app, because I have a lot of usage scenarios that just don’t fit into Zapier.

Finally, I prefer the “drag and drop” approach for building automations. Review collected by and hosted on G2.com.

Zapier is the bridge between systems that don't speak to each other. The integrations allow you to make a big difference in so many ways.

Plus, I like the UI better than some alternatives. Having Copilot is a big plus!

Something that the alternatives don't have. Zapier has allowed me to streamline inefficiencies and saved hundreds of agent hours!

Another plus is the free trial/plan -- it allowed me to build out the concept to show leadership what could be done without any cost. They quickly bought a year membership once I showed them what I built! Review collected by and hosted on G2.com.

So far, there isn't a lot I dislike about Zapier! I have spent a lot of time in the system and built out many different zaps, even going back and creating V2 and V3 of the first zaps I created. Review collected by and hosted on G2.com.

The ease of setting up automations is what makes it stand out from competitors. The functionality and UI/UX are convenient and straightforward to understand, so even a non-technical person can set up automation workflows with ease. Review collected by and hosted on G2.com.

I can’t build complex systems or advanced AI agents using Zapier. I can add small JavaScript snippets, but I can’t include libraries, which limits what I’m able to do. If Zapier offered more functionality for building complex AI agents in a more user-friendly way than competitors, it could become the best AI automation software. Review collected by and hosted on G2.com.

It automates repetitive workflows, connects apps seamlessly, and saves me hours each week by cutting down on manual tasks and boosting overall efficiency. Review collected by and hosted on G2.com.

Pricing can scale quickly as task volume grows, which makes the ROI harder to justify for high-usage workflows. Debugging more complex Zaps isn’t always intuitive, especially when errors span multiple steps or integrations. Some integrations also feel limited compared to native features, so I end up relying on workarounds. Performance can occasionally lag, with noticeable delays in task execution. Onboarding is straightforward at a basic level, but mastering advanced logic takes time, and support responses can vary in depth. The AI features are promising, but they still feel somewhat limited when it comes to handling more complex automation scenarios. Review collected by and hosted on G2.com.

Zapier basically takes care of all the boring stuff that used to eat up my whole morning. Instead of copying lead info from one place and pasting it into another, it now happens automatically. That’s a huge relief, because I don’t have to worry about typos or forgetting to update a spreadsheet. It connects the different apps we use so they actually work together, and I can finally focus on my real work. Review collected by and hosted on G2.com.

My main issue is how quickly the cost adds up once you start relying on it for everything. Since they charge based on how many tasks run, a busy month can make the bill a bit of a shock. It can also get messy when a "Zap" stops working because one of the connected apps changed something on their end. Then you’re stuck digging through the settings to figure out what went wrong, which can be a real pain—especially if you have a lot of different steps and automations set up. Review collected by and hosted on G2.com.

What I like best about is how I use it to connect Notion with tools like Google Sheets. Whenever I add data in a form or sheet, it automatically creates an entry in Notion. I don’t have to copy-paste anything manually anymore. This has saved me a lot of time in managing content and tasks.

I also use it to get instant updates or notifications when something changes. Once the workflow is set, it runs smoothly without issues. Review collected by and hosted on G2.com.

The task limit on the free plan, When I connected Notion with Google Sheets, my tasks got used up very quickly. Even simple automations started hitting the limit faster than expected. Because of that, some workflows stopped in between. Also, multi-step automations are only available in paid plans. So I couldn’t build more advanced workflows without upgrading. Review collected by and hosted on G2.com.

Being able to jump right into using agents with zero coding experience is just amazing. The ability to describe what you want in normal written text and have that executed is just next level. The UI is simple to use and took only a couple minutes to figure out. Review collected by and hosted on G2.com.

No specifically about Zapier but using API in Zapier was also brand new to me. I struggled to get the agent to do what I wanted using an API. I think I did not have all the permissions properly set up but Zapier could only help me so much in this regard. Review collected by and hosted on G2.com.

Zapier allows us to automate in ways that make our business' day easier, get more accomplished, reduced errors and follow the same processes. We use Zapier to tie together our HubSpot CRM, Quickbooks, home-grown systems and other applications without having to deal with custom coding and all the APIs. The user interface allows us to very rapidly introduce new Zaps and Zapier forms when we identify the needs. And, since we rarely ever experience issues with Zapier, our systems run in a 99.9% uptime. Over the past 10 years of use, we have expanded our Zapier subscription as needed, allowing us to keep the costs inline with our actual usage. Support has been excellent; they even contacted me regarding a functionality request with MySQL and had me test it when ready (which really opened up a lot more functionality for us). Their adoption of AI for use in the workflows and agentic use has created an entire new pathway for us to use Zapier to assist our team. Review collected by and hosted on G2.com.

To our company, the only issue to Zapier is it required us to actually take the time to review everything we were doing (which often pointed out things we should be doing better). Since we grew with the platform's expansion over 10 years, I have had to updated many of our Zaps to keep up to date with the newest App connections, but that is small price to pay. Review collected by and hosted on G2.com.