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# Workato vs Zapier Comparison - What are their main differences?

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Pricing

**Workato**
Free Trial

**Free** 50000 Credits · Free

**$75.00** 2500 Credits Per Month · Pro

**Contact Us** · Enterprise

**Zapier**
Free Trial

**Free** · Free

**$19.99** · Starter

**$49.00** · Professional

**$399.00** · Team

**Contact Us** · Company

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**Pricing Insights**
from reviews

Perceived Cost

**Workato**
$$$$$

**Zapier**
$$$$$

Average Discount

**Workato**
12%5% more

**Zapier**
7%

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
See it for free

Time to Implement

**Workato** 6 months
Based on 100 responses

**Zapier** 6 months
Based on 100 responses

Return on Investment

**Workato** 6 months
Based on 100 responses

**Zapier** 6 months
Based on 100 responses

**Pros & Cons**
from reviews

**Workato**
[
Ease of Use (366)
](https://www.g2.com/products/workato/reviews?filters%5Bsentiment_snippet%5D=1615823&qs=pros-and-cons#reviews)[
Integrations (245)
](https://www.g2.com/products/workato/reviews?filters%5Bsentiment_snippet%5D=1613707&qs=pros-and-cons#reviews)[
Complexity (83)
](https://www.g2.com/products/workato/reviews?filters%5Bsentiment_snippet%5D=1614264&qs=pros-and-cons#reviews)[
Learning Curve (77)
](https://www.g2.com/products/workato/reviews?filters%5Bsentiment_snippet%5D=1616946&qs=pros-and-cons#reviews)

**Zapier**
[
Ease of Use (437)
](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1934842&qs=pros-and-cons#reviews)[
Automation (401)
](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1934698&qs=pros-and-cons#reviews)[
Expensive (183)
](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1934883&qs=pros-and-cons#reviews)[
Pricing Issues (142)
](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1932631&qs=pros-and-cons#reviews)

Integrations

**Workato**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_be6040a988d7b86e0758147999eec894/adeona-pim.png "Product Avatar Image")

Adeona PIM

](https://www.g2.com/products/adeona-pim/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image")

Airtable

](https://www.g2.com/products/airtable/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cacdec8b8edeace9b3c89e0c2cded695/amazon-s3-glacier.jpg "Product Avatar Image")

Amazon S3 Glacier

](https://www.g2.com/products/amazon-s3-glacier/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-simple-queue-service-sqs.jpg "Product Avatar Image")

Amazon Simple Queue Service...

](https://www.g2.com/products/amazon-simple-queue-service-sqs/reviews)[
View all
](https://www.g2.com/products/workato/integrations)

**Zapier**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3daed0a0106e1008bdcaed7498296072/8am-mycase.png "Product Avatar Image")

8am MyCase

](https://www.g2.com/products/8am-mycase/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_aa4ea3a3497d990b928b37d17b0c444e/abc-gymsales.jpg "Product Avatar Image")

ABC GymSales

](https://www.g2.com/products/abc-gymsales/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_df83fc3a1dd4a2e136bf664d2829c051/abc-trainerize.png "Product Avatar Image")

ABC Trainerize

](https://www.g2.com/products/abc-trainerize/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1782ded5d391c8249054726d4fbc8443/acculynx.png "Product Avatar Image")

AccuLynx

](https://www.g2.com/products/acculynx/reviews)[
View all
](https://www.g2.com/products/zapier/integrations)

Screenshots

**Workato**
 ![Workato screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/58398/Screen-Shot-2024-02-23-at-2.49.32-AM.png)

**Zapier**
 ![Zapier screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/120359/move-info-_1_.png)

**Ratings**
from reviews

Meets Requirements

**Workato**

**9.0** /10

Based on 666 responses

**Zapier**

**9.0** /10

Based on 1,799 responses

Ease of Use

**Workato**

**9.0** /10

Based on 690 responses

**Zapier**

**8.6** /10

Based on 1,833 responses

Ease of Setup

**Workato**

**8.9** /10

Based on 546 responses

**Zapier**

**8.6** /10

Based on 1,323 responses

Ease of Admin

**Workato**

**9.0** /10

Based on 401 responses

**Zapier**

**8.8** /10

Based on 797 responses

Quality of Support

**Workato**

**9.2** /10

Based on 661 responses

**Zapier**

**8.4** /10

Based on 1,485 responses

Has the product been a good partner in doing business?

**Workato**

**9.4** /10

Based on 399 responses

**Zapier**

**8.8** /10

Based on 746 responses

Product Direction (% positive)

**Workato**

**9.5** /10

Based on 634 responses

**Zapier**

**8.9** /10

Based on 1,726 responses

**Features**
ratings from reviews

iPaaS

**8.6** /10

Based on 413 responses

**8.6** /10

Based on 996 responses

Embedded Integration Platforms

**9.1** /10

Based on 135 responses

**8.7** /10

Based on 232 responses

AI Agent Builders

**9.2** /10

Based on 23 responses

**8.4** /10

Based on 61 responses

Uncover more feature rated insights from real users to improve your shopping experience.

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AI Orchestration

**9.5** /10

Based on 9 responses

**7.7** /10

Based on 27 responses

Productivity Bots

**9.1** /10

Based on 11 responses

**8.2** /10

Based on 134 responses

Workflow Management

Not enough data

**10.0** /10

Based on 11 responses

ETL Tools

**8.7** /10

Based on 157 responses

Not enough data

Data Replication

**8.4** /10

Based on 27 responses

Not enough data

API Development

**9.3** /10

Based on 43 responses

Not enough data

Reverse ETL

**9.0** /10

Based on 15 responses

Not enough data

API Generation

**9.0** /10

Based on 15 responses

Not enough data

Business Process Management

Not enough data

**10.0** /10

Based on 10 responses

Process Orchestration

**9.0** /10

Based on 82 responses

Not enough data

API Management

**8.8** /10

Based on 219 responses

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
21.6%

Mid-Market(51-1000 emp.)
42.8%

Enterprise(\> 1000 emp.)
35.6%

Small-Business(50 or fewer emp.)
21.6%

Mid-Market(51-1000 emp.)
42.8%

Enterprise(\> 1000 emp.)
35.6%

Small-Business(50 or fewer emp.)
71.6%

Mid-Market(51-1000 emp.)
24.0%

Enterprise(\> 1000 emp.)
4.5%

Small-Business(50 or fewer emp.)
71.6%

Mid-Market(51-1000 emp.)
24.0%

Enterprise(\> 1000 emp.)
4.5%

**Reviewers' Industry**

[![Workato](https://images.g2crowd.com/uploads/product/hd_favicon/5e21242185438a3b63b0b3cc5eb921b0/workato.svg "Workato")](https://www.g2.com/products/workato/reviews)
Workato

Computer Software
21.6%

Information Technology and Services
19.6%

Financial Services
5.5%

Retail
3.4%

Construction
2.9%

Other
47.0%

[![Zapier](https://images.g2crowd.com/uploads/product/hd_favicon/09b983be128970316413d9f835f337b5/zapier.svg "Zapier")](https://www.g2.com/products/zapier/reviews)
Zapier

Marketing and Advertising
16.5%

Information Technology and Services
10.4%

Computer Software
9.2%

Real Estate
4.1%

Financial Services
3.6%

Other
56.2%

Alternatives

**Workato Alternatives**

 ![MuleSoft Anypoint Platform](https://images.g2crowd.com/uploads/product/hd_favicon/d763ac0221fcc0848182458b48016e06/mulesoft-anypoint-platform%282%29.svg "MuleSoft Anypoint Platform")

[
MuleSoft Anypoint Platform
](/products/mulesoft-anypoint-platform/reviews)

 ![Boomi](https://images.g2crowd.com/uploads/product/hd_favicon/0dc125a14d4f324d05708e7f18ac52f8/boomi.svg "Boomi")

[
Boomi
](/products/boomi/reviews)

 ![SnapLogic Agentic Integration and Applied AI Platform](https://images.g2crowd.com/uploads/product/hd_favicon/912d8776f7f16fdcaacfee88f3cc18a9/snaplogic-agentic-integration-and-applied-ai-platform.svg "SnapLogic Agentic Integration and Applied AI Platform")

[
SnapLogic Agentic Integration and Applied AI Platform
](/products/snaplogic-agentic-integration-and-applied-ai-platform/reviews)

 ![Fivetran](https://images.g2crowd.com/uploads/product/hd_favicon/1526948884/fivetran.svg "Fivetran")

[
Fivetran
](/products/fivetran/reviews)

**Zapier Alternatives**

 ![UiPath Agentic Automation](https://images.g2crowd.com/uploads/product/hd_favicon/52d1ee45d138a2ab66b69bb703ed76ce/uipath-agentic-automation.svg "UiPath Agentic Automation")

[
UiPath Agentic Automation
](/products/uipath-agentic-automation/reviews)

 ![MuleSoft Anypoint Platform](https://images.g2crowd.com/uploads/product/hd_favicon/d763ac0221fcc0848182458b48016e06/mulesoft-anypoint-platform%282%29.svg "MuleSoft Anypoint Platform")

[
MuleSoft Anypoint Platform
](/products/mulesoft-anypoint-platform/reviews)

 ![Integrately](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_7ffa49cedf22d305fd2c5fd41cca142f/integrately.png "Integrately")

[
Integrately
](/products/integrately/reviews)

 ![Make](https://images.g2crowd.com/uploads/product/hd_favicon/173d2cddd5d884413776a4d292472de1/integromat-by-celonis-make.svg "Make")

[
Make
](/products/integromat-by-celonis-make/reviews)

## Workato vs Zapier FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Zapier vs Workato?

Zapier and Workato differ most clearly in reviewer satisfaction, with Workato holding higher scores for both overall rating and support, while Zapier is favored for its extensive integrations and ease of use.

| | [Zapier](https://www.g2.com/products/zapier/reviews) | [Workato](https://www.g2.com/products/workato/reviews) |
| --- | --- | --- |
| G2 Rating (reviews) | 4.5/5 (2,088 reviews) | 4.7/5 (777 reviews) |
| Largest Segment | Small-Business | Mid-Market |
| Ease of Setup score | 8.6 | 8.9 |
| Quality of Support score | 8.4 | 9.2 |
| Top Reviewer-Cited Strength | Ease of Use (437 all-time mentions) | Automation (148 all-time mentions) |

### How do the pricing models of Zapier and Workato compare?

Zapier and Workato are rated nearly equally on price satisfaction, with no material difference in reviewer sentiment on value.

- **Zapier:** In recent reviews, many cite Zapier's pricing as a challenge for small businesses and note that costs can escalate quickly as automation usage grows.
- **Workato:** Reviewers describe Workato's pricing as being on the higher side, especially as automation scales, but acknowledge its robust features and enterprise capabilities.
- **Switching reasons:** Reviewers mention switching to alternatives due to cost concerns and the need for more flexible or affordable pricing models.

### What are the best alternatives to Zapier and Workato?

UiPath Agentic Automation, MuleSoft Anypoint Platform, and Zapier are the top alternatives to Workato.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Zapier](https://www.g2.com/products/zapier/reviews) | 4.5/5 (2,088 reviews) | Small-Business | Pricing can escalate quickly for high usage | Ease of Use (437 all-time mentions) |
| [Workato](https://www.g2.com/products/workato/reviews) | 4.7/5 (777 reviews) | Mid-Market | Pricing is higher, especially at scale | Automation (148 all-time mentions) |
| [UiPath Agentic Automation](https://www.g2.com/products/uipath-agentic-automation/reviews) | 4.6/5 (7,581 reviews) | Enterprise | — | — |
| [MuleSoft Anypoint Platform](https://www.g2.com/products/mulesoft-anypoint-platform/reviews) | 4.5/5 (775 reviews) | Enterprise | — | — |

### Which iPaaS features should I prioritize when comparing Zapier and Workato?

Buyers comparing Zapier and Workato should prioritize integrations, automation capabilities, ease of use, support quality, and scalability.

- **Integrations:** Zapier: 337 all-time mentions; Workato: 171 all-time mentions.
- **Automation:** Zapier: —; Workato: 148 all-time mentions.
- **Ease of Use:** Zapier: 437 all-time mentions, score 8.6; Workato: 239 all-time mentions, score 9.0.
- **Quality of Support:** Zapier: score 8.4; Workato: score 9.2.
- **Scalability:** Workato: Reviewers highlight enterprise-grade scalability and robust workflow automation; Zapier: Reviewers note cost challenges as usage grows.

### What are the pros and cons of Zapier vs Workato?

Zapier's headline strength is ease of use and integrations, while Workato stands out for automation power and support quality.

- **Zapier strengths:** Ease of Use (437 all-time mentions), Integrations (337 all-time mentions), Easy Integrations (294 all-time mentions), Easy Connection (98 all-time mentions), Drag-and-drop builder.
- **Zapier trade-offs:** Expensive (183 all-time mentions), Small Business Limitations (17 all-time mentions), Pricing escalates with usage, Some advanced features require a learning curve.
- **Workato strengths:** Automation (148 all-time mentions), Customer Support (105 all-time mentions), Features (155 all-time mentions), Flexibility (98 all-time mentions), Efficiency (95 all-time mentions), Intuitive UI (90 all-time mentions), Integration Capabilities (80 all-time mentions), Setup Ease (72 all-time mentions).
- **Workato trade-offs:** Complexity (69 all-time mentions), Higher pricing at scale, Learning curve for advanced workflows, Some reviewers note debugging and maintenance challenges in complex recipes.

### Is Zapier or Workato better for small businesses?

Zapier is the better fit for small businesses, as reflected by its largest reviewer segment and supporting sentiment.

- **Zapier:** Largest segment is Small-Business; reviewers frequently highlight its affordability for basic use, ease of setup, and suitability for non-technical users, though cost can rise with scale.
- **Workato:** Largest segment is Mid-Market; reviewers note its enterprise-grade features and higher pricing, making it more common among larger organizations.

### Which iPaaS platform has better integrations?

Zapier is favored by reviewers for integrations, with a broader range of supported apps and higher mention counts.

- **Zapier:** Facebook (115 all-time mentions), Asana (20 all-time mentions), Jira (12 all-time mentions).
- **Workato:** NetSuite (36 all-time mentions), Jira (25 all-time mentions).

### How do Zapier and Workato compare on customer support?

Workato leads Zapier in Quality of Support by a material margin, with a 0.8-point higher score (9.2 vs 8.4).

- **Zapier:** Reviewers describe support as accessible via chat and email, with some citing helpfulness but others noting slow or unresponsive experiences.
- **Workato:** Reviewers consistently highlight responsive and helpful support, with 105 all-time mentions for Customer Support and frequent praise for onboarding and troubleshooting assistance.

### Which is easier to implement, Zapier or Workato?

Workato holds a slight advantage over Zapier in Ease of Setup, with a 0.3-point higher score (8.9 vs 8.6).

- **Zapier:** Reviewers frequently cite easy onboarding and a user-friendly interface, especially for simple automations, though some mention a learning curve for advanced workflows.
- **Workato:** Reviewers highlight straightforward setup, intuitive drag-and-drop workflow building, and effective onboarding resources, with many noting quick implementation even for complex integrations.

### Which product has better Automation?

Workato is more strongly associated with Automation, with 148 all-time mentions and higher reviewer emphasis on this feature.

- **Zapier:** Automation is a core use case, but no all-time mention count is supplied; reviewers describe automating repetitive tasks and connecting multiple apps.
- **Workato:** Automation (148 all-time mentions), high reviewer satisfaction with automation capabilities, and frequent praise for workflow automation and agentic features.