Compare Workato and Zapier 
Featured Products
At a Glance
Market Segments
Mid-Market (44.7% of reviews)
Small-Business (71.4% of reviews)
Entry-Level Pricing
Free 50000 Credits
Free
Workato
Star Rating
(751)4.7 out of 5
Market Segments
Mid-Market (44.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free 50000 Credits
Free Trial is available
Browse all 3 pricing plansZapier
Star Rating
(1,994)4.5 out of 5
Market Segments
Small-Business (71.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Zapier excels in user satisfaction, with many users appreciating its practical applications, such as automating hiring processes. This ease of use makes it a favorite among small businesses looking for straightforward automation solutions.
- Users say that Workato stands out for its low-code recipe builder, which allows even those without a technical background to create complex workflows quickly. This feature is particularly praised for saving time and reducing the need for manual programming.
- Reviewers mention that Zapier's implementation process is quick and intuitive, with many users highlighting the onboarding wizard that helps them get started without hassle. This is a significant advantage for teams needing to ramp up their automation efforts swiftly.
- According to verified reviews, Workato's support team receives high marks for being responsive and helpful, which is crucial for users who may encounter challenges during setup or while using the platform. This level of support can make a big difference in user experience.
- G2 reviewers note that while Zapier has a larger market presence and a higher overall satisfaction score, Workato's focus on mid-market solutions allows it to cater effectively to businesses with more complex integration needs, making it a strong contender in that space.
- Users highlight that both platforms offer robust integration capabilities, but Zapier's extensive library of pre-built connectors is often seen as a major advantage for users looking to connect various applications quickly and efficiently.
Pricing
Entry-Level Pricing
Workato
Free
Free
50000 Credits
Best for getting started and building your first AI-powered workflows
- Enterprise MCP & AI agents
- Workflow orchestration
- API management
Zapier
Free
Free
For individuals starting out with automation.
- 1-to-1 automations
- Unlimited Zaps (Zap = automated workflow)
- Visual editor
Free Trial
Workato
Free Trial is available
Zapier
Free Trial is available
Ratings
Meets Requirements
9.0
600
9.0
1,676
Ease of Use
9.0
610
8.6
1,707
Ease of Setup
8.8
481
8.6
1,193
Ease of Admin
9.0
371
8.8
770
Quality of Support
9.2
586
8.4
1,390
Has the product been a good partner in doing business?
9.4
368
8.8
721
Product Direction (% positive)
9.5
585
8.9
1,621
Features by Category
Management
7.8
116
Not enough data
8.3
123
Not enough data
Functionality
8.8
130
Not enough data
8.7
133
Not enough data
8.9
130
Not enough data
9.2
142
Not enough data
9.0
131
Not enough data
Management
8.1
24
Not enough data
8.8
24
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
Solution Provision
8.3
25
Not enough data
7.5
25
Not enough data
8.3
23
Not enough data
Development
9.4
31
Not enough data
9.3
30
Not enough data
9.7
31
Not enough data
9.3
30
Not enough data
Collaboration
8.9
29
Not enough data
8.9
30
Not enough data
9.3
29
Not enough data
Development
9.1
275
9.1
710
8.4
176
|
Verified
8.3
362
|
Verified
9.0
205
|
Verified
9.0
464
|
Verified
8.8
217
|
Verified
9.2
502
|
Verified
8.5
196
|
Verified
8.5
369
|
Verified
9.1
192
8.7
353
8.6
165
8.0
318
Management
8.7
195
|
Verified
8.7
382
|
Verified
8.8
187
|
Verified
8.5
381
|
Verified
8.9
195
|
Verified
8.6
363
|
Verified
8.7
191
|
Verified
8.6
352
|
Verified
8.8
166
8.4
324
Security
8.8
171
|
Verified
8.7
328
|
Verified
8.9
178
|
Verified
8.8
331
|
Verified
9.0
174
|
Verified
8.7
322
|
Verified
Integration Options
8.7
165
|
Verified
8.7
320
|
Verified
8.6
165
|
Verified
8.4
314
|
Verified
8.1
159
|
Verified
8.0
308
|
Verified
7.9
144
|
Verified
8.0
292
|
Verified
Deployment
8.7
160
8.1
291
9.0
170
8.6
303
Conversational Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Data
9.2
106
Not enough data
Development
9.1
113
Not enough data
8.9
108
Not enough data
Security
9.1
107
Not enough data
8.9
104
Not enough data
Management
8.9
103
Not enough data
8.6
94
Not enough data
9.2
103
Not enough data
9.1
89
Not enough data
8.8
92
Not enough data
8.9
92
Not enough data
Application Integration
9.0
88
Not enough data
9.2
91
Not enough data
9.5
91
Not enough data
9.2
90
Not enough data
Data Management
9.2
11
Not enough data
8.6
11
Not enough data
9.1
11
Not enough data
9.2
11
Not enough data
8.0
10
Not enough data
Functionality
9.0
10
Not enough data
9.9
12
Not enough data
9.7
12
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
9.2
10
Not enough data
8.7
10
Not enough data
Security
9.0
10
Not enough data
9.2
10
Not enough data
Generative AI
8.0
10
Not enough data
Functionality
8.6
12
Not enough data
9.2
12
Not enough data
9.0
12
Not enough data
Governance
8.9
12
Not enough data
9.0
12
Not enough data
9.0
12
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
10.0
5
Not enough data
Not enough data
Not enough data
Functionality - Process Orchestration
8.4
53
Not enough data
8.9
55
Not enough data
9.3
64
Not enough data
9.4
59
Not enough data
9.0
51
Not enough data
Integration & Adaptability - Process Orchestration
9.3
55
Not enough data
9.2
54
Not enough data
8.9
58
Not enough data
8.8
56
Not enough data
8.7
53
Not enough data
8.7
51
Not enough data
8.9
51
Not enough data
8.9
51
Not enough data
Customization - AI Agent Builders
8.9
12
8.5
43
8.9
12
8.5
40
9.2
10
8.2
39
Functionality - AI Agent Builders
8.9
11
8.5
41
8.8
11
8.2
39
8.9
11
8.2
37
8.6
12
7.9
37
Data and Analytics - AI Agent Builders
9.3
9
7.8
38
9.4
9
7.6
36
8.9
9
8.0
35
Integration - AI Agent Builders
9.0
12
8.9
43
9.3
9
8.7
38
9.3
10
8.7
36
9.3
12
8.7
42
Workflow Design & Integration - AI Orchestration
Not enough data
8.4
24
Not enough data
9.2
25
Not enough data
8.4
26
Not enough data
8.8
25
Not enough data
8.0
23
Not enough data
8.2
23
Performance Optimization & Analytics - AI Orchestration
Not enough data
7.2
23
Not enough data
7.2
24
Not enough data
7.5
23
Not enough data
7.0
23
Not enough data
7.1
23
Not enough data
7.3
22
Governance & Compliance Controls - AI Orchestration
Not enough data
7.3
22
Not enough data
7.2
22
Not enough data
7.6
22
Not enough data
7.3
21
Not enough data
7.3
22
Agentic AI - Productivity Bots
9.4
8
8.3
106
9.2
6
8.8
114
8.3
6
7.6
89
8.9
6
7.6
92
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
API Construction
8.8
182
Not enough data
8.9
177
Not enough data
8.9
176
Not enough data
9.0
186
Not enough data
API Management
8.7
164
Not enough data
8.4
183
Not enough data
8.7
183
Not enough data
Feature Not Available
Not enough data
8.5
163
Not enough data
Data Integration
9.3
198
Not enough data
8.8
186
Not enough data
8.5
166
Not enough data
Categories
Categories
Shared Categories
Workato and Zapier are categorized as AI Agent Builders, iPaaS, Productivity Bots, and AI Orchestration
Reviews
Reviewers' Company Size
Workato
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zapier
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.9%
Information Technology and Services
20.1%
Financial Services
5.4%
Retail
3.7%
Construction
2.9%
Other
44.9%
Marketing and Advertising
16.6%
Information Technology and Services
10.1%
Computer Software
9.4%
Real Estate
3.9%
Financial Services
3.8%
Other
56.4%
Alternatives
Discussions
What is a Workato recipe?
3 Comments
TJ
It's their word for a workflow. Basically a set of actions following a trigger. Read more
Other knowledge base I can refer to if I want to start understanding complex workflows?
2 Comments
AM
I would look at their Community Recipes library - thousands of recipe examples of different levels of complexity.Read more
Do you integrate with Slack?
2 Comments
Official Response from Workato
Absolutely! Workbot is a chatbot we built for Slack to enhance your team's productivity and collaboration. Use Workbot across multiple teams in your company...Read more
What is Zapier used for?
3 Comments
BD
To connect different services that a business may use. It also allows you gives you more time by automating processes. Read more
What is the best way to implement this system in a small business?
3 Comments
G2
The implementation of this tool would not be tough. We took around 2 weeks to automate using Zapier.
Read more
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