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Compare Workato and Zapier 
Featured Products
At a Glance
Market Segments
Mid-Market (44.0% of reviews)
Small-Business (70.3% of reviews)
Entry-Level Pricing
No pricing available
Free
Workato
Star Rating
(722)4.7 out of 5
Market Segments
Mid-Market (44.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about WorkatoZapier
Star Rating
(1,758)4.5 out of 5
Market Segments
Small-Business (70.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Zapier excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Workato. Users appreciate its ability to connect multiple applications seamlessly, with one reviewer noting that it provides a "clear, unified view of your information."
- Users say that Zapier's user-friendly interface makes it accessible for those without coding experience, allowing them to automate workflows easily. In contrast, while Workato also offers intuitive setup, some users find it less straightforward for non-technical users.
- Reviewers mention that Zapier's extensive library of pre-built integrations is a major advantage, enabling quick automation of repetitive tasks. One user highlighted how it helps save time by connecting tools without the need for coding, which is a significant benefit for small businesses.
- According to verified reviews, Workato shines in its robust security features and encryption capabilities, which users find particularly well-designed. This focus on security is a strong point for organizations that prioritize data protection, setting it apart from Zapier.
- G2 reviewers highlight that Workato's ability to handle complex integrations and automations is impressive, allowing users to manage their own processes without relying on external vendors. This flexibility is a key selling point for mid-market companies looking for autonomy in their operations.
- Users report that while both platforms have strong support, Workato tends to receive higher marks for customer service quality. Reviewers appreciate the proactive assistance and guidance provided, which can be crucial for businesses navigating integration challenges.
Pricing
Entry-Level Pricing
Workato
No pricing availableZapier
Free
Free
For individuals starting out with automation.
- 1-to-1 automations
- Unlimited Zaps (Zap = automated workflow)
- Visual editor
Free Trial
Workato
Free Trial is available
Zapier
Free Trial is available
Ratings
Meets Requirements
9.1
584
9.0
1,474
Ease of Use
9.0
593
8.6
1,502
Ease of Setup
8.9
464
8.6
989
Ease of Admin
9.0
368
8.8
715
Quality of Support
9.2
573
8.4
1,228
Has the product been a good partner in doing business?
9.4
365
8.8
668
Product Direction (% positive)
9.5
568
8.9
1,434
Features by Category
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
7.9
116
Not enough data
8.3
123
Not enough data
Functionality
8.9
130
Not enough data
8.7
133
Not enough data
9.0
131
Not enough data
9.1
141
Not enough data
9.0
131
Not enough data
Management
8.1
25
Not enough data
8.8
25
Not enough data
9.0
25
Not enough data
8.8
26
Not enough data
Solution Provision
8.3
25
Not enough data
7.6
25
Not enough data
8.4
24
Not enough data
Development
9.4
35
Not enough data
9.4
33
Not enough data
9.7
34
Not enough data
9.4
34
Not enough data
Collaboration
9.0
33
Not enough data
9.0
33
Not enough data
9.4
33
Not enough data
Functionality
9.1
19
Not enough data
9.3
19
Not enough data
Management
9.4
18
Not enough data
9.2
19
Not enough data
9.4
18
Not enough data
Integrations
9.2
19
Not enough data
8.6
18
Not enough data
Security
9.2
18
Not enough data
9.0
18
Not enough data
Support
9.0
19
Not enough data
Development
9.1
271
9.0
639
8.4
177
|
Verified
8.3
350
|
Verified
9.0
198
|
Verified
9.0
368
|
Verified
8.8
212
|
Verified
9.1
373
|
Verified
8.5
195
|
Verified
8.5
353
|
Verified
9.1
190
8.7
336
8.6
165
8.0
313
Management
8.7
194
|
Verified
8.7
353
|
Verified
8.7
182
|
Verified
8.6
342
|
Verified
8.9
194
|
Verified
8.6
344
|
Verified
8.7
192
|
Verified
8.6
339
|
Verified
8.8
165
8.3
319
Security
8.8
171
|
Verified
8.7
325
|
Verified
8.9
178
|
Verified
8.8
328
|
Verified
9.0
174
|
Verified
8.7
320
|
Verified
Integration Options
8.7
166
|
Verified
8.7
318
|
Verified
8.6
166
|
Verified
8.5
312
|
Verified
8.1
160
|
Verified
8.1
304
|
Verified
7.9
145
|
Verified
8.0
290
|
Verified
Deployment
8.7
161
8.2
287
9.0
171
8.6
295
Management
9.2
13
Not enough data
9.4
14
Not enough data
9.2
13
Not enough data
9.2
13
Not enough data
Functionality
9.2
13
Not enough data
9.0
13
Not enough data
9.2
13
Not enough data
9.5
14
Not enough data
Security
9.3
14
Not enough data
9.4
13
Not enough data
Conversational Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Data
9.2
108
Not enough data
Development
9.1
113
Not enough data
8.9
110
Not enough data
Security
9.1
109
Not enough data
8.9
106
Not enough data
Management
9.0
105
Not enough data
8.6
96
Not enough data
9.3
104
Not enough data
9.1
91
Not enough data
8.8
94
Not enough data
8.9
94
Not enough data
Application Integration
9.1
90
Not enough data
9.2
93
Not enough data
9.5
93
Not enough data
9.3
92
Not enough data
Data Management
9.3
12
Not enough data
8.8
12
Not enough data
9.2
12
Not enough data
9.3
12
Not enough data
8.2
11
Not enough data
Functionality
9.1
11
Not enough data
9.9
13
Not enough data
9.7
13
Not enough data
9.6
12
Not enough data
9.3
12
Not enough data
9.2
11
Not enough data
8.8
11
Not enough data
Security
9.1
11
Not enough data
9.2
11
Not enough data
Generative AI
8.2
11
Not enough data
Functionality
8.8
14
Not enough data
9.3
14
Not enough data
9.2
14
Not enough data
Governance
9.0
14
Not enough data
9.2
14
Not enough data
9.2
14
Not enough data
Scalability and Performance - Generative AI Infrastructure
10.0
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
Cost and Efficiency - Generative AI Infrastructure
9.4
6
Not enough data
10.0
6
Not enough data
10.0
6
Not enough data
Integration and Extensibility - Generative AI Infrastructure
10.0
6
Not enough data
8.9
6
Not enough data
9.7
6
Not enough data
Security and Compliance - Generative AI Infrastructure
8.9
6
Not enough data
9.2
6
Not enough data
10.0
6
Not enough data
Usability and Support - Generative AI Infrastructure
10.0
7
Not enough data
10.0
6
Not enough data
Functionality - Process Orchestration
8.4
55
Not enough data
9.0
56
Not enough data
9.3
63
Not enough data
9.4
58
Not enough data
9.0
52
Not enough data
Integration & Adaptability - Process Orchestration
9.3
54
Not enough data
9.2
54
Not enough data
8.9
57
Not enough data
8.8
56
Not enough data
8.8
53
Not enough data
8.7
53
Not enough data
8.9
53
Not enough data
8.9
53
Not enough data
Customization - AI Agent Builders
9.0
14
8.6
37
9.0
14
8.5
37
9.3
12
8.1
37
Functionality - AI Agent Builders
9.1
13
8.4
37
9.0
13
8.2
37
9.1
13
8.2
36
8.8
14
7.9
36
Data and Analytics - AI Agent Builders
9.4
11
7.8
37
9.5
11
7.6
35
9.1
11
8.0
33
Integration - AI Agent Builders
9.1
13
8.9
39
9.4
11
8.6
37
9.4
12
8.7
35
9.4
14
8.6
37
Workflow Design & Integration - AI Orchestration
Not enough data
8.5
23
Not enough data
9.3
23
Not enough data
8.4
24
Not enough data
8.8
23
Not enough data
8.1
22
Not enough data
8.3
23
Performance Optimization & Analytics - AI Orchestration
Not enough data
7.5
22
Not enough data
7.3
22
Not enough data
7.7
22
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.7
21
Governance & Compliance Controls - AI Orchestration
Not enough data
7.7
21
Not enough data
7.5
21
Not enough data
7.9
21
Not enough data
7.5
20
Not enough data
7.6
21
Agentic AI - Productivity Bots
9.4
9
8.2
97
9.3
7
8.6
95
8.6
7
7.5
87
9.0
7
7.5
88
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
API Construction
8.8
181
Not enough data
8.9
178
Not enough data
8.9
175
Not enough data
9.0
186
Not enough data
API Management
8.7
165
Not enough data
8.5
183
Not enough data
8.7
182
Not enough data
Feature Not Available
Not enough data
8.5
164
Not enough data
Data Integration
9.2
194
Not enough data
8.7
185
Not enough data
8.5
167
Not enough data
Categories
Categories
Shared Categories
Workato and Zapier are categorized as AI Agent Builders, iPaaS, Productivity Bots, and AI Orchestration
Unique Categories
Workato is categorized as Master Data Management (MDM), API Development, Embedded Integration Platforms, Reverse ETL, Data Replication, API Management, API Generation, Electronic Data Interchange (EDI), Big Data Integration Platforms, Process Orchestration, Conversational Marketing, ETL Tools, Conversational Support, and Generative AI Infrastructure
Zapier is categorized as API Marketplace
Reviews
Reviewers' Company Size
Workato
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zapier
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.9%
Information Technology and Services
19.7%
Financial Services
5.6%
Retail
3.5%
Construction
3.0%
Other
45.3%
Marketing and Advertising
17.4%
Information Technology and Services
10.1%
Computer Software
9.4%
Real Estate
3.9%
Internet
3.9%
Other
55.2%
Alternatives
Discussions
What is a Workato recipe?
3 Comments
GM
The recipe is Workato's main asset which houses the step-by-step integration process. In it you can build the flows and connect multiple applications.Read more
Are on-premise applications and databases supported?
2 Comments
Official Response from Workato
Yes, we support on-premise applications, databases and even your own custom application that can be connected with REST, SOAP. To connect to on-premise...Read more
What is the best way to implement this system in a small business?
3 Comments
G2
The implementation of this tool would not be tough. We took around 2 weeks to automate using Zapier.
Read more
What is Zapier used for?
3 Comments
SB
Zapier is the information superhighway for your data. It has become the productivity tool of choice for small to large businesses. Connecting your current...Read more
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