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Compare Workato and Zapier 
Featured Products
At a Glance
Market Segments
Mid-Market (44.5% of reviews)
Small-Business (70.4% of reviews)
Entry-Level Pricing
No pricing available
Free
Workato
Star Rating
(751)4.7 out of 5
Market Segments
Mid-Market (44.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about WorkatoZapier
Star Rating
(1,810)4.5 out of 5
Market Segments
Small-Business (70.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Zapier excels in user satisfaction, with many praising its ability to automate repetitive tasks seamlessly. Users appreciate the drag-and-drop interface for building Zaps, which simplifies the process of connecting various apps and reduces manual work.
- According to verified reviews, Workato stands out for its intuitive design, making it accessible for both technical and non-technical users. Reviewers highlight the visual "Recipe" approach, which allows users to easily understand and implement complex workflows without needing to write code.
- Users say that Zapier's extensive library of integrations is a significant advantage, enabling them to connect a wide range of applications effortlessly. This flexibility is often cited as a key reason for choosing Zapier, as it integrates well with tools like email and productivity apps.
- Reviewers mention that while Workato is effective for complex tasks, some users find it less straightforward for simpler automations compared to Zapier. The learning curve can be steeper for those who are not as familiar with automation tools, despite its powerful capabilities.
- G2 reviewers highlight that Zapier's quick implementation process is a major plus, with many users noting the intuitive onboarding wizard that helps them get started quickly. This ease of setup is often contrasted with Workato, where some users report a more involved setup process.
- According to recent feedback, Workato's strong support and community resources are frequently praised, with users appreciating the quality of assistance they receive. This contrasts with Zapier, where some users feel that support could be improved, particularly for more complex issues.
Pricing
Entry-Level Pricing
Workato
No pricing availableZapier
Free
Free
For individuals starting out with automation.
- 1-to-1 automations
- Unlimited Zaps (Zap = automated workflow)
- Visual editor
Free Trial
Workato
Free Trial is available
Zapier
Free Trial is available
Ratings
Meets Requirements
9.0
600
9.0
1,514
Ease of Use
9.0
610
8.6
1,545
Ease of Setup
8.8
481
8.6
1,032
Ease of Admin
9.0
372
8.8
731
Quality of Support
9.2
586
8.4
1,261
Has the product been a good partner in doing business?
9.4
369
8.8
684
Product Direction (% positive)
9.5
585
8.9
1,477
Features by Category
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
7.8
116
Not enough data
8.3
123
Not enough data
Functionality
8.8
130
Not enough data
8.7
133
Not enough data
8.9
130
Not enough data
9.2
142
Not enough data
9.0
131
Not enough data
Management
8.1
24
Not enough data
8.8
24
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
Solution Provision
8.3
25
Not enough data
7.5
25
Not enough data
8.3
23
Not enough data
Development
9.4
32
Not enough data
9.3
31
Not enough data
9.7
32
Not enough data
9.4
31
Not enough data
Collaboration
8.9
30
Not enough data
8.9
31
Not enough data
9.3
30
Not enough data
Functionality
9.1
19
Not enough data
9.3
19
Not enough data
Management
9.4
18
Not enough data
9.2
19
Not enough data
9.4
18
Not enough data
Integrations
9.2
19
Not enough data
8.6
18
Not enough data
Security
9.2
18
Not enough data
9.0
18
Not enough data
Support
9.0
19
Not enough data
Development
9.1
274
9.0
652
8.4
176
|
Verified
8.3
354
|
Verified
9.0
205
|
Verified
9.0
396
|
Verified
8.8
216
|
Verified
9.1
401
|
Verified
8.5
195
|
Verified
8.5
356
|
Verified
9.1
191
8.7
341
8.6
165
8.0
315
Management
8.7
194
|
Verified
8.7
363
|
Verified
8.8
186
|
Verified
8.6
359
|
Verified
8.9
194
|
Verified
8.6
348
|
Verified
8.7
191
|
Verified
8.6
346
|
Verified
8.8
166
8.3
320
Security
8.8
170
|
Verified
8.7
327
|
Verified
8.9
177
|
Verified
8.8
329
|
Verified
9.0
174
|
Verified
8.7
322
|
Verified
Integration Options
8.7
165
|
Verified
8.7
320
|
Verified
8.6
165
|
Verified
8.4
314
|
Verified
8.1
159
|
Verified
8.0
307
|
Verified
7.9
144
|
Verified
8.0
292
|
Verified
Deployment
8.7
160
8.1
289
9.0
170
8.6
299
Management
9.2
12
Not enough data
9.4
13
Not enough data
9.2
12
Not enough data
9.2
12
Not enough data
Functionality
9.2
12
Not enough data
8.9
12
Not enough data
9.2
12
Not enough data
9.5
13
Not enough data
Security
9.2
13
Not enough data
9.3
12
Not enough data
Conversational Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Data
9.2
107
Not enough data
Development
9.1
114
Not enough data
8.9
109
Not enough data
Security
9.1
108
Not enough data
8.9
105
Not enough data
Management
9.0
104
Not enough data
8.6
95
Not enough data
9.2
104
Not enough data
9.1
90
Not enough data
8.8
93
Not enough data
8.9
93
Not enough data
Application Integration
9.0
89
Not enough data
9.2
92
Not enough data
9.5
92
Not enough data
9.2
91
Not enough data
Data Management
9.3
12
Not enough data
8.8
12
Not enough data
9.2
12
Not enough data
9.3
12
Not enough data
8.2
11
Not enough data
Functionality
9.1
11
Not enough data
9.9
13
Not enough data
9.7
13
Not enough data
9.6
12
Not enough data
9.3
12
Not enough data
9.2
11
Not enough data
8.8
11
Not enough data
Security
9.1
11
Not enough data
9.2
11
Not enough data
Generative AI
8.2
11
Not enough data
Functionality
8.7
13
Not enough data
9.2
13
Not enough data
9.1
13
Not enough data
Governance
9.0
13
Not enough data
9.1
13
Not enough data
9.1
13
Not enough data
Scalability and Performance - Generative AI Infrastructure
10.0
5
Not enough data
9.7
5
Not enough data
10.0
5
Not enough data
Cost and Efficiency - Generative AI Infrastructure
9.7
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Integration and Extensibility - Generative AI Infrastructure
10.0
5
Not enough data
9.0
5
Not enough data
9.7
5
Not enough data
Security and Compliance - Generative AI Infrastructure
9.0
5
Not enough data
9.0
5
Not enough data
10.0
5
Not enough data
Usability and Support - Generative AI Infrastructure
10.0
6
Not enough data
10.0
5
Not enough data
Functionality - Process Orchestration
8.4
53
Not enough data
8.9
54
Not enough data
9.3
63
Not enough data
9.3
58
Not enough data
9.0
50
Not enough data
Integration & Adaptability - Process Orchestration
9.3
54
Not enough data
9.2
53
Not enough data
8.9
57
Not enough data
8.7
55
Not enough data
8.7
52
Not enough data
8.7
51
Not enough data
8.9
51
Not enough data
8.9
51
Not enough data
Customization - AI Agent Builders
9.0
13
8.6
38
9.0
13
8.5
39
9.2
11
8.2
38
Functionality - AI Agent Builders
9.0
12
8.5
39
8.9
12
8.2
38
9.0
12
8.2
37
8.7
13
7.9
37
Data and Analytics - AI Agent Builders
9.3
10
7.8
38
9.5
10
7.6
36
9.0
10
7.9
34
Integration - AI Agent Builders
9.1
13
8.9
40
9.3
10
8.6
37
9.4
11
8.7
36
9.4
13
8.6
39
Workflow Design & Integration - AI Orchestration
Not enough data
8.4
24
Not enough data
9.2
24
Not enough data
8.3
25
Not enough data
8.8
24
Not enough data
8.0
23
Not enough data
8.2
23
Performance Optimization & Analytics - AI Orchestration
Not enough data
7.2
23
Not enough data
7.0
23
Not enough data
7.5
23
Not enough data
7.0
23
Not enough data
7.1
23
Not enough data
7.3
22
Governance & Compliance Controls - AI Orchestration
Not enough data
7.3
22
Not enough data
7.2
22
Not enough data
7.6
22
Not enough data
7.3
21
Not enough data
7.3
22
Agentic AI - Productivity Bots
9.4
8
8.3
103
9.2
6
8.8
107
8.3
6
7.5
88
8.9
6
7.6
90
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
API Construction
8.8
182
Not enough data
8.9
177
Not enough data
8.9
176
Not enough data
9.0
186
Not enough data
API Management
8.7
164
Not enough data
8.4
183
Not enough data
8.7
183
Not enough data
Feature Not Available
Not enough data
8.5
163
Not enough data
Data Integration
9.3
198
Not enough data
8.8
186
Not enough data
8.5
166
Not enough data
Categories
Categories
Shared Categories
Workato and Zapier are categorized as AI Agent Builders, iPaaS, Productivity Bots, and AI Orchestration
Unique Categories
Workato is categorized as Master Data Management (MDM), API Development, Embedded Integration Platforms, Reverse ETL, Data Replication, API Management, API Generation, Electronic Data Interchange (EDI), Big Data Integration Platforms, Process Orchestration, Conversational Marketing, ETL Tools, Conversational Support, and Generative AI Infrastructure
Zapier is categorized as API Marketplace
Reviews
Reviewers' Company Size
Workato
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zapier
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.9%
Information Technology and Services
20.3%
Financial Services
5.4%
Retail
3.7%
Construction
2.9%
Other
44.8%
Marketing and Advertising
17.3%
Information Technology and Services
10.2%
Computer Software
9.4%
Real Estate
3.9%
Internet
3.8%
Other
55.3%
Alternatives
Discussions
What is a Workato recipe?
3 Comments
GM
The recipe is Workato's main asset which houses the step-by-step integration process. In it you can build the flows and connect multiple applications.Read more
Are on-premise applications and databases supported?
2 Comments
Official Response from Workato
Yes, we support on-premise applications, databases and even your own custom application that can be connected with REST, SOAP. To connect to on-premise...Read more
What is the best way to implement this system in a small business?
3 Comments
G2
The implementation of this tool would not be tough. We took around 2 weeks to automate using Zapier.
Read more
What is Zapier used for?
3 Comments
SB
Zapier is the information superhighway for your data. It has become the productivity tool of choice for small to large businesses. Connecting your current...Read more
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