--- title: WinPure Clean & Match Reviews meta_title: 'WinPure Clean & Match Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 74 reviews by the users' company size, role or industry to find out how WinPure Clean & Match works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 74 scale: '5' date_modified: '2026-07-12' parent_category: name: IT Infrastructure url: https://www.g2.com/categories/it-infrastructure --- # WinPure Clean & Match Reviews **Vendor:** WinPure **Category:** [Data Quality Tools](https://www.g2.com/categories/data-quality) **Average Rating:** 4.7/5.0 **Total Reviews:** 74 ## About WinPure Clean & Match Clean & Match Enterprise is the top-rated desktop platform for data quality management – powered with AI data matching for easy & efficient data cleaning, deduplication, & transformation.This software suite is ideal for cleaning, correcting and deduplicating mailing lists, databases, spreadsheets and CRMs. Experience the world’s most advanced AI data-matching solution that enables organizations to resolve complex records within minutes. \* Detect potential duplicates based on common-sense principles \* Determine possible relationships between datasets \* Intelligently identify duplicates based on learned principles \* Perform data matching at scale in just three step No code data cleansing & standardization. Teams spend 80% of their time in manual data cleaning and standardization. WinPure’s no-code software reduces the time spent with its intuitive interface. Users can: \* Clean columns with built-in pre-set standardization options \* Split components for targeted cleaning \* Create custom abbreviation & name dictionaries\* \* Parse address data to clean & standardize at a component level Catch non-exact matches with advanced fuzzy logic. Duplicate customer records with varying information need a powerful fuzzy match algorithm like WinPure to identify exact and possible matches. Users can: \* Cross-match between and across files \* Easily merge and purge or overwrite duplicates \* Create master records of consolidated records \* Export directly into your CRM or data source WinPure™ Clean & Match will help save your business time and money. \* Increase the accuracy of virtually ANY list, spreadsheet, database, CRM, etc. \* Locally installed Windows software so no need to worry about security as all processing is done on your own systems \* Save hours of valuable time cleaning and removing duplicated records from your lists or databases using built-in sophisticated fuzzy and phonetic match algorithms. \* Affordable licences available with World Class Support & Training. \* Free Demo with Live Online Training available. Seeing is believing! Schedule a live demo today with one of our product specialist at your convenience. We can learn about your requirements, answer questions, and review ways WinPure can help you and your organization. ## WinPure Clean & Match Pros & Cons **What users like:** - Users commend the **outstanding customer support** from WinPure, which greatly enhanced their CRM migration experience. (1 reviews) - Users praise the **exceptional data quality** of WinPure, making their CRM migration efficient and hassle-free. (1 reviews) - Users highlight the **efficiency in duplicate management** with WinPure, achieving accurate results quickly and intuitively. (1 reviews) - Users find WinPure to be remarkably **easy to use** , allowing for quick setup and immediate project execution. (1 reviews) - Users appreciate the **easy access** of WinPure, finding the intuitive interface allows quick onboarding and project execution. (1 reviews) - Easy Setup (1 reviews) - Performance Efficiency (1 reviews) - Time-saving (1 reviews) - User Interface (1 reviews) ## WinPure Clean & Match Reviews ### 1. The Best Decision We Made for Our Data Migration **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2025 **What do you like best about WinPure Clean & Match?** After completing a major CRM migration, we were invited to share our honest experience with WinPure We tested several leading tools in the market, carefully evaluating each one for speed, accuracy, usability, and support. While some tools were good in one area, none offered the full package we needed — until we tried WinPure. WinPure stands out as the most complete and reliable platform. The software is very fast, incredibly accurate at identifying duplicates and near-duplicates, and much easier to use than anything else we tested. What impressed us most was how intuitive the interface is; it doesn't require weeks of training just to get started. Within hours, we were able to run our first matching projects with confidence. Another key factor for us is security. As part of a large CRM migration, we were dealing with sensitive customer data, and WinPure provided the reassurance we needed with its secure, established platform. But perhaps the biggest difference-maker was the world-class support. The WinPure team took the time to guide us through every stage of the process, offering hands-on training and answering all of our questions quickly and clearly. This gave our team the knowledge and confidence to handle even the most complex matching and cleaning tasks. Thanks to WinPure, our CRM migration was a success. We were able to clean and consolidate our data far more quickly and accurately than we expected, saving us time, money, and headaches. If you’re looking for a data quality and matching solution that combines accuracy, speed, ease of use, security, and outstanding customer support, I can’t recommend WinPure enough. It’s by far the best platform we’ve used and it made all the difference for our project. **What do you dislike about WinPure Clean & Match?** There really isn’t much to dislike about this tool. **What problems is WinPure Clean & Match solving and how is that benefiting you?** Before using WinPure, our biggest challenge was dealing with duplicate and inconsistent data as part of a large CRM migration. We needed a solution that could quickly and accurately identify duplicates, clean messy records, and give us confidence that the data moving into our new CRM was complete, consistent, and reliable. ### 2. Super tool to match millions of products **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Wholesale | Enterprise (> 1000 emp.) **Reviewed Date:** February 02, 2024 **What do you like best about WinPure Clean & Match?** The interface is user-friendly and intuitive. WinPure team was very supportive in implementing the tool. I like the ability to connect to databases. **What do you dislike about WinPure Clean & Match?** When using the fuzzy search, the computing time increases a lot. **What problems is WinPure Clean & Match solving and how is that benefiting you?** We use WinPure to match our product catalogues across subsidiaries ### 3. Best data matching and data cleansing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2023 **What do you like best about WinPure Clean & Match?** Easy to use tool but provides incredible results very quickly. We mainly use it for entity resolution (data matching) as it has the ability to find people who live at the same address but have been spelt incorrectly. Also a big shout to their support team which is seriously exceptional. **What do you dislike about WinPure Clean & Match?** Not really anything we disliked but we did find some of the online help not as helpful as it could be,but once we had our training everything came together very well. **What problems is WinPure Clean & Match solving and how is that benefiting you?** Automating the import of customer records from sql server and and matching them against our master database so to create a single master customer record across our entire organization. Also using address verification to correct all mailing address details. ### 4. Excellent software! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2023 **What do you like best about WinPure Clean & Match?** We have been using Winpure Clean & Match for many years now to keep our lists accurate and to compare data from different sources. It is so easy to use and yet so powerful that helps save hours and hours of manual efforts. I highly recommend this tool. **What do you dislike about WinPure Clean & Match?** There is nothing to criticise about this software. **What problems is WinPure Clean & Match solving and how is that benefiting you?** We use it to clean the data, deduplicate, and cross-match data. ### 5. One of the most useful (affordanble) tools to merge and clean data **Rating:** 4.0/5.0 stars **Reviewed by:** Dimitry v. | Co-owner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2022 **What do you like best about WinPure Clean & Match?** This software contains all that I need to clean and merge my datasets. If you run into any issues you can contact their support team and they will happily and swiftly assist you on how to best use the software for your project. Also, I like the fact there is a free version available. **What do you dislike about WinPure Clean & Match?** The tool has a lot of features to assist you in your work and it takes a bit of effort to understand how it all works. Online you can find helpful guides though. The user interface to me looks a bit dated and could be improved on. **What problems is WinPure Clean & Match solving and how is that benefiting you?** We work with data sets from multiple sources which contains duplicated data. We use the tool to clean the data and create one master file with unique data. ### 6. 10/10 Product & Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 24, 2022 **What do you like best about WinPure Clean & Match?** Putting aside the fact that the software is simply amazing, the support team is incredible. Ben Cutler and Guillermo Romero have gone above and beyond to help me. **What do you dislike about WinPure Clean & Match?** There was nothing that I needed to be done that WinPure couldn't do. There were a few things that I couldn't figure out on my own, but the WinPure team, particularly Ben Cutler, came up with some creative solutions to get the software to do what I needed it to. **Recommendations to others considering WinPure Clean & Match:** They have a free trial so there's no risk in trying it. It's as good, if not better, than other software but much more reasonably priced. **What problems is WinPure Clean & Match solving and how is that benefiting you?** We're trying to migrate hundreds of thousands of records in bulk from Velocify to Salesforce, but before we do the migration we need to clean, standardize, and de-duplicate the data as well as manipulate it based on a set of logic. WinPure can make all that happen. ### 7. Excellent support! **Rating:** 5.0/5.0 stars **Reviewed by:** Alexander G. | Director Of Information Technology, Mid-Market (51-1000 emp.) **Reviewed Date:** September 07, 2022 **What do you like best about WinPure Clean & Match?** The product support and ease of use are great. The support team is knowledgeable and easy to connect with. **What do you dislike about WinPure Clean & Match?** Have not used the software long enough to find a dislike. **What problems is WinPure Clean & Match solving and how is that benefiting you?** Shaves hours off of comparing data from different sources. ### 8. A solid product and true parter in data management services **Rating:** 5.0/5.0 stars **Reviewed by:** Michael Y. | President and CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2021 **What do you like best about WinPure Clean & Match?** To say Ben at Winpure went above and beyond would be an understatement. Not only is the software second to none for managing data and affordable but Ben Cutler spends multiple hours on one on one training with us to ensure we got up to speed on how to do what we needed to do with the software. He, and by extension win pure, are truly a partner to any company needing their software services. I highly recommend their product and their service to anyone in the need of a data management solution **What do you dislike about WinPure Clean & Match?** Nothing. The product and service managed all my expectations **What problems is WinPure Clean & Match solving and how is that benefiting you?** We needed this to clean and normalize a large database of business prospects as well as to constantly manage the changes and addition of new data. ### 9. Amazing software packed with functionality for managing large data sets. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2021 **What do you like best about WinPure Clean & Match?** This software contains everything you need to work with large amounts of both structured and unstructured data. They also have a knowledgeable support team to assist with project-specific questions on how to best use the software. **What do you dislike about WinPure Clean & Match?** There are many features packed into the software that there is a slight learning curve to master the platform. They do, however, have many online tutorials and webinars to help get you through the learning process. **What problems is WinPure Clean & Match solving and how is that benefiting you?** I have clients that have redundant data sets from multiple sources, and it has been difficult to dedupe and merge-pure all of these data sets to create a complete master record. Using the software, we have been able to create master data sets that have dramatically improved call center performance and provide the basis for accurate analytics that drive critical business decisions. ### 10. Good software and support **Rating:** 4.5/5.0 stars **Reviewed by:** Peter R. | Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2021 **What do you like best about WinPure Clean & Match?** I like that it is easy to use and you can import and export in lots of different formats. It gets the job done. If you have technical issues, a knowledgeable staff member will work to find a solution. **What do you dislike about WinPure Clean & Match?** The software is very expensive. If you want to dedup X number of records in a table...It is twice as expensive. The software is not updated free of charge. Improvements have been made along the years, but you do not get access to the improvements unless you buy the same program again at a higher cost than what you originally paid. **What problems is WinPure Clean & Match solving and how is that benefiting you?** Integrating third party data provider contact and institution records into our custom CRM. ### 11. Powerful Data Management Software with outstanding support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Machinery | Enterprise (> 1000 emp.) **Reviewed Date:** July 19, 2021 **What do you like best about WinPure Clean & Match?** Ben is a very pleasant conversational partner with an incredible patience. With his experience and foresight he understands the customer’s needs. **What do you dislike about WinPure Clean & Match?** Nothing. But as the application is quite complex some training is advisable. **What problems is WinPure Clean & Match solving and how is that benefiting you?** Basically deduplication. The result can be displayed in different views. ### 12. Overall a fantastic investment **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** January 29, 2021 **What do you like best about WinPure Clean & Match?** Our team was able to complete a massive data cleaning and matching project for a CRM migration in a fraction of the time that we had originally set. We were also impressed with the level of support from their training team, it really was a refreshing experience. **What do you dislike about WinPure Clean & Match?** Nothing in particular, it does exactly what we needed. **What problems is WinPure Clean & Match solving and how is that benefiting you?** Creating a single view from over 20 different data sets before being migrated into our new CRM. Most of the work involved data matching and merging which in the end did not take as long as we thought. Its a very fast piece of software which performs great results in a fraction of the time compared to how we were doing it before. ### 13. Definitely recommend for anyone dealing with large quantities of data **Rating:** 4.5/5.0 stars **Reviewed by:** Eric B. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2021 **What do you like best about WinPure Clean & Match?** The fuzzy match is really intuitive and after a bit of testing with the settings it ends up being able to remove close dupes better than anything else I've tried **What do you dislike about WinPure Clean & Match?** Maybe some automation around being able to run processes autimatically after import. It may well do this (!) but I probably haven't read the support enough :) **What problems is WinPure Clean & Match solving and how is that benefiting you?** We need to tidy up data on a daily basis for a demanding subscriber list so it's essential that it works reliably and works well - it does both. probably saves us 5-10 man hours per day. ### 14. Best Data Management Software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2021 **What do you like best about WinPure Clean & Match?** Simple to use, but most importantly saves significant time when compared to using previous software **What do you dislike about WinPure Clean & Match?** Nothing to dislike about using this software at all really **Recommendations to others considering WinPure Clean & Match:** For anything related to data cleansing and matching, this software ticks all the boxes **What problems is WinPure Clean & Match solving and how is that benefiting you?** Profiling, cleaning, and matching against new datasets within our master database, which sits on Azure. ### 15. Win Pure Software is top Notch! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2021 **What do you like best about WinPure Clean & Match?** If you're looking to save time for your organization cleaning up data. WinPure is the way to go. **What do you dislike about WinPure Clean & Match?** Not too much. I liked the system overall **What problems is WinPure Clean & Match solving and how is that benefiting you?** Cleaning up data ### 16. Great solution for harmonization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Libraries | Enterprise (> 1000 emp.) **Reviewed Date:** December 11, 2020 **What do you like best about WinPure Clean & Match?** I love how fast Winpure works, and how convenient and easy to use it is. **What do you dislike about WinPure Clean & Match?** Sometimes it doesn't find the matches I feel like it should be finding--I think I just have to play around with my settings though. **What problems is WinPure Clean & Match solving and how is that benefiting you?** We use Winpure for harmonization of organizational terms for a library product to keep our thesaurus clean. ### 17. Easy Fuzzy Matching up to Enterprise-Size Data Sets **Rating:** 4.5/5.0 stars **Reviewed by:** Rob H. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2020 **What do you like best about WinPure Clean & Match?** While WinPure is very easy to use, being intuitive and pleasant to look at, its greatest strength is the underlying algorithm. As someone who works with datasets that can move into the millions, we were looking for a solution that could scale with us. Existing Python libraries and libraries in other languages took literally days on even 500k of records. WinPure can do a couple million overnight, so that you don't skip a beat. It also integrates directly with most databases (MySQL, SQL Server, etc.), so you don't have to waste time importing, choosing the right variable types, etc., and then doing the same when you export back to your database. **What do you dislike about WinPure Clean & Match?** There's not much to dislike. Occasionally we get errors that we can't debug ourselves, but WinPure's support is excellent, with fast response times even on weekends. **What problems is WinPure Clean & Match solving and how is that benefiting you?** We use WinPure for large fuzzy matching situations ### 18. Great Software! **Rating:** 5.0/5.0 stars **Reviewed by:** Sandeep P. | Director, IT, Enterprise (> 1000 emp.) **Reviewed Date:** July 15, 2020 **What do you like best about WinPure Clean & Match?** WinPure is very easy to use and does a great job with data cleansing. The software has LOT of options and user friendly. Support is great and they were available when we needed their help. Highly recommend the software. **What do you dislike about WinPure Clean & Match?** Training is required to get the most out of WinPure as it has lot of option and some of them are not intuitive. **What problems is WinPure Clean & Match solving and how is that benefiting you?** We used WinPure's fuzzy logic to eliminate vendor duplicates using multiple criteria during a complex ERP system merger and it did a great job ### 19. Winpure Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2020 **What do you like best about WinPure Clean & Match?** The system is easy to use and offers exactly what I need. The customer service us unbeatable, both from my account manager and Technical support **What do you dislike about WinPure Clean & Match?** I have had no issues to date, all works as hoped **What problems is WinPure Clean & Match solving and how is that benefiting you?** Matching data between files is effortless ### 20. Brilliant Product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Machinery | Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2020 **What do you like best about WinPure Clean & Match?** WinPure is very easy to use and the customer service has been really good on the two occasions I have had to contact them. I have been using WinPure since 2014 and couldn't do without it. **What do you dislike about WinPure Clean & Match?** I do not dislike anything. Very happy with the product. **What problems is WinPure Clean & Match solving and how is that benefiting you?** I have large volumes of data to match and de-dupe. ### 21. Excellent Data Cleansing and Matching Software with Brilliant Support **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew B. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2020 **What do you like best about WinPure Clean & Match?** The logical workflow of importing > cleaning > matching > exporting. The fuzzy matching is excellent and intuitive to use. The personal one-to-one onboarding was excellent and gave me enough knowledge to succesfully get started with the sofware in no time. The support team are always quick to repond and helpful - which makes the whole package complete for me. Top marks WinPure, you're doing it right. **What do you dislike about WinPure Clean & Match?** It wasn't clear when purchasing that the licence is limited to one PC. The website stated it cannot be used on "more than two PCs," which misleading. **What problems is WinPure Clean & Match solving and how is that benefiting you?** This product has saved me weeks, if not months, of cleansing and merging. Game changer. ### 22. WinPure an excellent tool for matching! **Rating:** 5.0/5.0 stars **Reviewed by:** Lisa E. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2020 **What do you like best about WinPure Clean & Match?** WinPure is a great tool! I am using it for matching data and it has far surpassed Excel's fuzzy lookup function in quality, efficiency, and accuracy. I'm grateful for the tool, the excellent customer service, and very helpful tutorials and demos provided by WinPure. Thank you! **What do you dislike about WinPure Clean & Match?** The interface took a little getting used to but now I feel I have a strong understanding and navigating between steps is intuitive. **What problems is WinPure Clean & Match solving and how is that benefiting you?** The amount of data I was working with became too large for Excel's fuzzy lookup extension, and so WinPure was a perfect solution bc it can handle a lot more. This is it's greatest benefit to me. ### 23. Very helpful business tool **Rating:** 5.0/5.0 stars **Reviewed by:** Catherine D. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2020 **What do you like best about WinPure Clean & Match?** WinPure is a really useful tool. We use it for managing our extensive marketing and customer database. It makes matching company records far easier and much faster when dealing with large volumes of data. **What do you dislike about WinPure Clean & Match?** It would be useful to be able to use 'or' conditions when matching, i.e. match on company reg number or address and post code. ***And great service from WinPure as I have been contacted and given help to point me towards the feature that actually does this - perfect!*** **What problems is WinPure Clean & Match solving and how is that benefiting you?** Matching large volumes of data to either augment records or match and dedupe ### 24. Saves time so I can send more mail and produce more leads **Rating:** 4.5/5.0 stars **Reviewed by:** Alain P. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2020 **What do you like best about WinPure Clean & Match?** I no longer have to rely on our CTO to clean data for me. I finally have a tool available that allows me to do it on my own so that I can send out more mail and do what the company needs: produce leads. **What do you dislike about WinPure Clean & Match?** There's a definite learning curve when getting up and running on WinPure. Some tools take some getting used to but after some practice, it's well worth the investment. **What problems is WinPure Clean & Match solving and how is that benefiting you?** Data cleansing and being able to de-duplicate records across multiple spreadsheets. ### 25. WinPure Clean & Match: Useful tool for data normalization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2019 **What do you like best about WinPure Clean & Match?** Easy to use and very fast! We purchased the address verification edition because we regularly need to check and validate addresses. Initially, we were achieving a success rate of about 72%, which was roughly the same as our previous provider, but when we discussed it with our account manager, she immediately set up a demonstration and showed us some things to help improve the situation. We then relaunched the process, which went from 72% to 91%, allowing us to contact more than 65,000 new prospects, amazing! **What do you dislike about WinPure Clean & Match?** The application is very complex. This is the first time we are using a data matching application such as WinPure Clean & Match. Therefore, data matching might be a very complex beast in itself. **Recommendations to others considering WinPure Clean & Match:** It is a necessity for at least one person in your organization. We have been using it for over 4 years and whenever we need help, we get instant assistance from their support team, which is fantastic! **What problems is WinPure Clean & Match solving and how is that benefiting you?** We had a lot of inaccurate or outdated data in our CRM. When dealing with healthcare plans, there is a lot of movement between contacts, so it is difficult to stay updated on ongoing business for contacts until you receive a bounced email and find out. We tried the Lite version as a trial, and although it worked well, we later switched to ZoomInfo because we could integrate it with Salesforce and update contact information directly in the CRM. ### 26. Data cleansing and matching made easy and duplicate free. **Rating:** 5.0/5.0 stars **Reviewed by:** Jackline N. | Data Entry Specialist, Outsourcing/Offshoring, Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2019 **What do you like best about WinPure Clean & Match?** This application is served with intelligent data matching engine that identify more duplicates records for example in mail list and database. **What do you dislike about WinPure Clean & Match?** Since it's installation since i found it working has proven a history of no failure nor default. **Recommendations to others considering WinPure Clean & Match:** To you out there concerned about a more accurate and duplicate free data and easy to use application consider this as the best of choice. **What problems is WinPure Clean & Match solving and how is that benefiting you?** This tool helps with data profiling such that statistics modules are used to check the quality of your data. It presents complete set of statistics which aids to correct your data before matching. This system also create matching reports automatically and emailed or exported to various formats. ### 27. A Great Product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2020 **What do you like best about WinPure Clean & Match?** Very intuitive to use. Got instant results. **What do you dislike about WinPure Clean & Match?** Nothing so far. It is easy to use and get results in no time. **Recommendations to others considering WinPure Clean & Match:** A must have product for those needing to clean up their membership databases. **What problems is WinPure Clean & Match solving and how is that benefiting you?** De-duping our member lists. ### 28. Best tool for automating cleaning and matching data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2019 **What do you like best about WinPure Clean & Match?** I like most of all its ease of use and fast operation. The matching allows me to quickly find duplicate records at a speed which I can only describe as super fast! Its a local installation as we don't trust the on cloud solutions, particular as we have highly sensitive data **What do you dislike about WinPure Clean & Match?** Not much about to dislike as overall this application is going beyond our expectations! **What problems is WinPure Clean & Match solving and how is that benefiting you?** Automating a process to extract, cleanse and match data from several databases ### 29. Well Designed Product- Top Class Support **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew F. | Data Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 16, 2019 **What do you like best about WinPure Clean & Match?** Clean & Match is a great tool and will potentially save you lots of time, especially if you have tens of thousands of records. Backed up with a brilliant support team we could not be any happier **What do you dislike about WinPure Clean & Match?** Although its really easy to use, it does takes some training and education to make good use of it **What problems is WinPure Clean & Match solving and how is that benefiting you?** Using this software we have cleaned and deduped literally tens of thousands of records. This has obviously improved our data quality immensely and it enabled us to comply with GDPR regulation. Having clean data makes us much more officiant and saves us an incredible amount of time and money by not having to doublecheck information every time. ### 30. The perfect data cleansing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Andy S. | Andy Shephard, Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2019 **What do you like best about WinPure Clean & Match?** I really like the reliability and functionality of WinPure especially when it comes to profiling the data and matching across datasets. **What do you dislike about WinPure Clean & Match?** I have yet to find something I dislike about this software yet. **Recommendations to others considering WinPure Clean & Match:** This tool is absolutely wonderful for cleaning and matching datasets. I have used other similar software and services in the past but this tool blows them all out of the water. **What problems is WinPure Clean & Match solving and how is that benefiting you?** When migrating to a new CRM we needed to clean the data and identify all duplicate records, this tool saved us a considerable amount of time. ### 31. Overall a really great tool **Rating:** 5.0/5.0 stars **Reviewed by:** Jon M. | Data Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** June 24, 2019 **What do you like best about WinPure Clean & Match?** Nice interface, easy to use with lots of tools to clean data and very good for finding matching records. **What do you dislike about WinPure Clean & Match?** Salesforce integration is very limited but apart from that its a great package. **Recommendations to others considering WinPure Clean & Match:** We only evaluated several other packages but chose WinPure for price and ease of use. **What problems is WinPure Clean & Match solving and how is that benefiting you?** Cleaning and comparing company data against bought-in lists ### 32. Great de-duplication tool **Rating:** 5.0/5.0 stars **Reviewed by:** Caroline B. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2019 **What do you like best about WinPure Clean & Match?** WinPure Clean & Match has been a massive help for us in terms of flagging duplicates in our database. Our previous software was unable to find the quality of matching records which we now find using WinPure. **What do you dislike about WinPure Clean & Match?** The advanced matching groups can seems really complex and required an extra training session for this. **What problems is WinPure Clean & Match solving and how is that benefiting you?** We use this software to avoid duplicates in our SQL Server database which subsequently helps to prevent mailings going out to the same people. ### 33. Very easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Kevin S. | Database Professional, Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2018 **What do you like best about WinPure Clean & Match?** I like the simplicity. Easy to use and gets the results that I'm looking for. **What do you dislike about WinPure Clean & Match?** Have used this product for a year and haven't run into anything that I don't like so far. **What problems is WinPure Clean & Match solving and how is that benefiting you?** I work with multiple databases on a daily basis and being able to use this software to find the duplicates when there are small differences is a great benefit to our customers. ### 34. WinPure really does make data cleansing easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** November 01, 2018 **What do you like best about WinPure Clean & Match?** Simple to use yet sophisticated at the same time. I have been using data quality tools for over 20 years and this is the best tool have ever used for an overall cleaning and matching experience. The interface has been very cleverly thought out, it is not cluttered with endless options and is structured in a way that focuses on specific areas without causing confusion. The Data module provides the platform to bring in the various datasets from different sources. I really like the layout of the Clean module which brings together the statistics and helps the user to quickly construct a cleaning process. The Match module is also a simple 3-part process and when the matching is complete it opens out to a stunning section for managing all the duplicate groups. The Automation module provides the option to run the cleaning and matching automatically at specific intervals, without needing to open the software. All the data matching appears to be done in-memory and is therefore very fast, but it is not just the speed that is impressive, it is also the accuracy of the matching. I did however need to spend some time adjusting the match definition but once I was satisfied with the results I just saved the settings. Throughout the entire process, you can export results at any time and one thing I really liked was the fact you can simply hit the refresh data button and automatically that will pull in the latest datasets without having to manually import the data again. The primary use we had was to cleanse our existing CRM before it got migrated over to Saleforce and during that process we discovered new features such as regex expressions and word manager which we have since used on other projects. One important thing to mention here is credit to their support team, as we encountered a bug on one of the cleaning options but this was fixed within 24 hours, something which I found exceptional and worthy of 5 stars! **What do you dislike about WinPure Clean & Match?** There are some small niggles such as no recent project/import list or option to stop the animation on the main screens, but apart from that there is nothing else I dislike about it. **What problems is WinPure Clean & Match solving and how is that benefiting you?** Migrated to a new CRM so needed a process to clean over 3 million records and remove all duplicated companies and contacts. Manually this would have taken many weeks to complete but after we fully understood how to use the software it was finished within 2 working days. ### 35. Quality product with excellent support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2019 **What do you like best about WinPure Clean & Match?** The software is extremely powerful and easy to learn. The online training helps massively and they have a very knowledgeable team of experts at hand if you need any support. **What do you dislike about WinPure Clean & Match?** There is not much to dislike whatsoever. **Recommendations to others considering WinPure Clean & Match:** I can recommend WinPure without hesitation **What problems is WinPure Clean & Match solving and how is that benefiting you?** Cleaning up names and addresses in our master database and Salesforce. ### 36. Great for Address Verification **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Enterprise (> 1000 emp.) **Reviewed Date:** July 29, 2018 **What do you like best about WinPure Clean & Match?** Easy to use and really fast! We bought the Address Verification edition as we need to regular check and validate addresses in bulk. Initially we were getting about 72% hit rate which was about the same as the previous vendor, but when we mentioned this to our account manager she instantly setup a demo and showed us some things to help improve this. We then re-ran the process and it went from 72% to 91%, which then enabled us to contact over 65k new prospects, brilliant! **What do you dislike about WinPure Clean & Match?** Nothing that we dislike that we've found so far. **Recommendations to others considering WinPure Clean & Match:** Would recommend contacting their support team if you need help getting started as they're always friendly and helpful **What problems is WinPure Clean & Match solving and how is that benefiting you?** Correcting & standardizing prospects & customers lists before they are mailed ### 37. Data Matching Champion **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 21, 2018 **What do you like best about WinPure Clean & Match?** We recently moved to WinPure due to our current vendor charging ridiculous fees for renewal. Initially we were a little skeptical due to significant lower cost but that quickly changed once we began using the software. Its matching engine is excellent but what sets it apart from others is the tools available to help cleanse, populate and correct data before you actually start the matching. There is no doubt this really does help to find better matches although it can take a little practice to create a cleaning matrix, although they have a very experienced team to help you out with this. The matching is not only very accurate but also very fast, although we did need to tweak the fuzzy settings several times for it to work well on our datasets. We are very happy that we didn't continue with our current vendor and only regret we didn't find WinPure much earlier. **What do you dislike about WinPure Clean & Match?** Not much to dislike but we did find the cleaning tools a challenge to begin with, but a quick training course helped to solve that issue. **Recommendations to others considering WinPure Clean & Match:** Don't waste anytime arranging a free online demo and they will also answer any questions during the session. **What problems is WinPure Clean & Match solving and how is that benefiting you?** Matching multiple sql databases against our master marketing list. ### 38. A real value add! **Rating:** 5.0/5.0 stars **Reviewed by:** Jordan A. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 15, 2018 **What do you like best about WinPure Clean & Match?** This program is very intuitive and easy to pick up and immediately use! Not only does it execute its job with ease, but also provides ease of use and extreme comfort in doing so. This is the kind of product that once you start using you will not be able to drop down! I would highly recommend any business or user who has any data cleansing or matching needs to use this program! **What do you dislike about WinPure Clean & Match?** As mentioned previously one of the only dislike I would have towards this product is that once you start using it, you can no longer imagine life without it! The easier and more familiar you become the more you will want to use it over and over! It will definitely become a part of your every workday life when dealing with data! Also having to reenable registered keys to new computer systems can be a pain, but the customer support team definitely comes through to help when you need them most! **Recommendations to others considering WinPure Clean & Match:** Definitely use if you have any issues relevant to data cleansing and organization, this tool will be everything you need and more! **What problems is WinPure Clean & Match solving and how is that benefiting you?** Business and data analytics cleaning and organization. Our data team has to siphon through a plethora of data and this tool makes that process as easy as possible! The benefit of cutting down the time on such tedious tasks is more than one could ask for! ### 39. It Works **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2018 **What do you like best about WinPure Clean & Match?** This program works as intended and, aside from when the user or machine changes, we don't have problems with it. **What do you dislike about WinPure Clean & Match?** Any time a new user takes over responsibility for using this software, or the current user gets a new machine, a new license key has to be generated, requiring us to contact WinPure to generate a new key for us. And now, getting this done requires someone to leave a review on this website. A+ Customer Serivce! **Recommendations to others considering WinPure Clean & Match:** If you buy this, you better not need to change what machine its installed on or you'll be sitting here typing out some longwinded review just to get a new license key generated, because each install instance requires a different license key. **What problems is WinPure Clean & Match solving and how is that benefiting you?** I am solving the problem of the person responsible for using this software having it available on her new machine. ### 40. Great Data Quality Software & Fantastic Support Team! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2018 **What do you like best about WinPure Clean & Match?** We love the software but more importantly its the support and training they offer that will ensure you use this tool to its full potential. Our representative walked us through each step of the cleaning and matching process and explained the benefits of each and how it worked. Our last vendor rarely responded to our emails but WinPure are in a different class, you will not be disappointed! **What do you dislike about WinPure Clean & Match?** It's hard to find something that I dislike, just wished we had come across WinPure a few years ago! **What problems is WinPure Clean & Match solving and how is that benefiting you?** The reason we moved to WinPure was because our previous software had a silly renewal fee and was so less sophisticated than the WinPure tool. Primarily we use the software to match datasets against our master sql table, but recently started using its data profiling and data cleaning capabilities. ### 41. A great time saver and excellent matching software **Rating:** 4.5/5.0 stars **Reviewed by:** Stephen M. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2018 **What do you like best about WinPure Clean & Match?** The speed in which it is able to match large sources of data with ease. Also the ability to clean and re-arrange the information is a great feature. On the matching element the ability to use a combination of matching features is a big help when cross referencing account information. **What do you dislike about WinPure Clean & Match?** A bit of a learning curve to understanding the software. On exporting data out it would be great to have ability to have the data side-by-side by group ID. Our requirements are to have this feature so that we can see a before/after on the matched item to perform Vlookup's and other matches. Right now we have to re-arrange the export file each time to suit our purposes. **Recommendations to others considering WinPure Clean & Match:** Has great support and is moving in the right direction. Ideally you should have experience in dealing with data to use the software as there are several features which require a bit of trial and error before you understand the benefits. **What problems is WinPure Clean & Match solving and how is that benefiting you?** Ability to match over 20,000 accounts to quickly cross reference new data sources. Also the ability to dedupee contact records, to clean up our contact/account database and to see on the "Clean" section a breakdown of how our data is presented. ### 42. Headline: Best Data Matching Software, I recommend it! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2018 **What do you like best about WinPure Clean & Match?** Very easy to use for creating single or multiple matching definitions. Very fast processing with accurate results which can then be later merged or deleted. No other tool we tested does it better than this. **What do you dislike about WinPure Clean & Match?** The fact it always uses 90 as the default fuzzy settings although I understand this is being improved on the next edition. **Recommendations to others considering WinPure Clean & Match:** If you are looking for a solution to find duplicate records across large datasets, this is the best out there. **What problems is WinPure Clean & Match solving and how is that benefiting you?** We regular purchase thousands of leads and need to import only unique leads into our database. ### 43. Easy To Use And Flexible Data Matching Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2018 **What do you like best about WinPure Clean & Match?** Very easy to operate and produces exceptional matching results, particular across multiple tables. **What do you dislike about WinPure Clean & Match?** Sometimes data matching on very large datasets can be slow and requires overnight running but the automation module can be used for that which is not bad. **What problems is WinPure Clean & Match solving and how is that benefiting you?** We have data from several sources. This product makes it easy to work with all of it. ### 44. Great Value for Money **Rating:** 5.0/5.0 stars **Reviewed by:** Rach S. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2018 **What do you like best about WinPure Clean & Match?** Easy to use, saving me both time and money **What do you dislike about WinPure Clean & Match?** The fact I hadn't heard of the software sooner, would've made my life a lot easier a lot earlier. **Recommendations to others considering WinPure Clean & Match:** I would definitely say give the 30 day free trial a go. Once I started using it I realised how valuable it is and didn't look back after that. **What problems is WinPure Clean & Match solving and how is that benefiting you?** I had a lot of duplicate records with small variations and the fuzzy matching really helped me sort them all out. ### 45. Excellent data cleansing tool that works well **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** August 20, 2018 **What do you like best about WinPure Clean & Match?** Feature rich software with great support. Compared to other similar tools this is more comprehensive and easiest to use. **What do you dislike about WinPure Clean & Match?** Had some issues connecting to our oracle database but the team quickly helped fix this for us **Recommendations to others considering WinPure Clean & Match:** Try it out. It has many uses **What problems is WinPure Clean & Match solving and how is that benefiting you?** Data cleansing, enrichment, matching & merging ### 46. Data Matching at its finest!! **Rating:** 4.5/5.0 stars **Reviewed by:** Jeff M. | IT Director, Enterprise (> 1000 emp.) **Reviewed Date:** January 16, 2018 **What do you like best about WinPure Clean & Match?** Winpure is a very flexible application. The amount of matching and data manipulation Winpure can do is endless. **What do you dislike about WinPure Clean & Match?** The application is very complex. This is the first time in using a data matching application such as Winpure so maybe data matching is a very complex beast in itself. **Recommendations to others considering WinPure Clean & Match:** I suggest Winpure over some of the other Data matching applications. They seem to be advancing their application and moving in the right direction. **What problems is WinPure Clean & Match solving and how is that benefiting you?** I am minimizing the number of duplicates when importing new records into our CRM. ### 47. Useful Tool for Data Standardization **Rating:** 4.0/5.0 stars **Reviewed by:** M Ellen W. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2018 **What do you like best about WinPure Clean & Match?** Quickly standardizes words and punctuation to help put addresses in standard form. **What do you dislike about WinPure Clean & Match?** Does not allow for moving part of the address, like suite numbers. **Recommendations to others considering WinPure Clean & Match:** Is very useful to clean when doing large groups of data. **What problems is WinPure Clean & Match solving and how is that benefiting you?** Able to clean large groups of data. ### 48. Data Cleanse **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2018 **What do you like best about WinPure Clean & Match?** The price tag was appealing. The cheapest plan sufficed for us as we didn't have tens of thousands of contacts we wanted to clean and validate. **What do you dislike about WinPure Clean & Match?** In order to perform data validation or cleaning, you had to export the list of contacts from Salesforce, import into WinPure and perform the cleaning service there. Once it was done then you had to export the clean list back into Salesforce. It was a lot of steps. Our contact information changes frequently as that is the nature of our industry so to have to keep exporting and importing and exporting and importing again was too time consuming for our business needs. **Recommendations to others considering WinPure Clean & Match:** I wouldn't recommend if you are looking for a quick and easy way to validate your contact data or if your contact data tends to change frequently. **What problems is WinPure Clean & Match solving and how is that benefiting you?** We had a lot of inaccurate or old data in our CRM. When dealing with healthplans, there is a lot of moving around of contacts between plans so it's hard to stay up to date on current companies for contacts until you get a bounced email and find out that way. We tried the Lite version as a trial and while it did a good job, we ended up switching to ZoomInfo later because we could integrate it with Salesfoce and update the contact info in the CRM itself. ### 49. Great software for the price **Rating:** 4.0/5.0 stars **Reviewed by:** Keefe T. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2018 **What do you like best about WinPure Clean & Match?** Price and some quick features that reduce processing time. **What do you dislike about WinPure Clean & Match?** Could improve design, and UI. Otherwise not too bad for a software. **What problems is WinPure Clean & Match solving and how is that benefiting you?** Standardizing contact records. getting rid of duplicates. ### 50. Easy to Operate **Rating:** 5.0/5.0 stars **Reviewed by:** Stacey C. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2018 **What do you like best about WinPure Clean & Match?** I enjoyed the ease of using this software. It is not complicated at all. Other platforms that I looked into were much more complex and not as easy to use and learn. Bryan has been excellent at any questions I have. **What do you dislike about WinPure Clean & Match?** I have not issues with this product. I would like to upgrade at some point but for now it meets our requirements. **What problems is WinPure Clean & Match solving and how is that benefiting you?** We used to use an outside service for this. Having WinPure we are now doing it in house and we are much more organized with a lot less confusion in our mailing processes. ## WinPure Clean & Match Discussions - [What is WinPure Clean & Match used for?](https://www.g2.com/discussions/what-is-winpure-clean-match-used-for) - [View WinPure Clean & Match pricing details and edition comparison](https://www.g2.com/products/winpure-clean-match/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-13+09%3A43%3A48+-0500&secure%5Bsession_id%5D=cd1bd990-d4dd-4cb1-989b-602106c6fc6b&secure%5Btoken%5D=67397219afedd3bc0047f3ebaf91362f2661762471ae18a67a972ff979f2f347&format=llm_user) ## WinPure Clean & Match Features **Management** - Scheduled Data Checks - Reporting **Functionality** - Address Verification - Automation - Cleansing - International Verification **Functionality** - Identification - Correction - Normalization - Preventative Cleaning - Data Matching **Management** - Reporting - Automation - Quality Audits - Dashboard - Governance **Generative AI** - AI Text Generation - AI Text Summarization ## Top WinPure Clean & Match Alternatives - [DemandTools](https://www.g2.com/products/demandtools/reviews) - 4.6/5.0 (275 reviews) - [Smarty](https://www.g2.com/products/smarty-smarty/reviews) - 4.6/5.0 (313 reviews) - [Planhat](https://www.g2.com/products/planhat/reviews) - 4.5/5.0 (928 reviews)