Simple to use yet sophisticated at the same time. I have been using data quality tools for over 20 years and this is the best tool have ever used for an overall cleaning and matching experience. The interface has been very cleverly thought out, it is not cluttered with endless options and is structured in a way that focuses on specific areas without causing confusion. The Data module provides the platform to bring in the various datasets from different sources. I really like the layout of the Clean module which brings together the statistics and helps the user to quickly construct a cleaning process. The Match module is also a simple 3-part process and when the matching is complete it opens out to a stunning section for managing all the duplicate groups. The Automation module provides the option to run the cleaning and matching automatically at specific intervals, without needing to open the software. All the data matching appears to be done in-memory and is therefore very fast, but it is not just the speed that is impressive, it is also the accuracy of the matching. I did however need to spend some time adjusting the match definition but once I was satisfied with the results I just saved the settings. Throughout the entire process, you can export results at any time and one thing I really liked was the fact
you can simply hit the refresh data button and automatically that will pull in the latest datasets without having to manually import the data again. The primary use we had was to cleanse our existing CRM before it got migrated over to Saleforce and during that process we discovered new features such as regex expressions and word manager which we have since used on other projects. One important thing to mention here is credit to their support team, as we encountered a bug on one of the cleaning options but this was fixed within 24 hours, something which I found exceptional and worthy of 5 stars!
There are some small niggles such as no recent project/import list or option to stop the animation on the main screens, but apart from that there is nothing else I dislike about it.
Migrated to a new CRM so needed a process to clean over 3 million records and remove all duplicated companies and contacts. Manually this would have taken many weeks to complete but after we fully understood how to use the software it was finished within 2 working days.