--- title: WinPure Clean & Match Reviews meta\_title: 'WinPure Clean & Match Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 74 reviews by the users' company size, role or industry to find out how WinPure Clean & Match works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 74 scale: '5' date\_modified: '2026-08-07' parent\_category: name: IT Infrastructure url: https://www.g2.com/categories/it-infrastructure --- # WinPure Clean & Match Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by WinPure Clean & Match but has limited features. Are you part of the WinPure Clean & Match team? [Upgrade your plan](https://my.g2.com/winpure-clean-match/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Clean & Match Enterprise is the top-rated desktop platform for data quality management – powered with AI data matching for easy & efficient data cleaning, deduplication, & transformation.This software suite is ideal for cleaning, correcting and deduplicating mailing lists, databases, spreadsheets and CRMs. Experience the world’s most advanced AI data-matching solution that enables organizations to resolve complex records within minutes. \* Detect potential duplicates based on common-sense principles \* Determine possible relationships between datasets \* Intelligently identify duplicates based on learned principles \* Perform data matching at scale in just three step No code data cleansing & standardization. Teams spend 80% of their time in manual data cleaning and standardization. WinPure’s no-code software reduces the time spent with its intuitive interface. Users can: \* Clean columns with built-in pre-set standardization options \* Split components for targeted cleaning \* Create custom abbreviation & name dictionaries\* \* Parse address data to clean & standardize at a component level Catch non-exact matches with advanced fuzzy logic. Duplicate customer records with varying information need a powerful fuzzy match algorithm like WinPure to identify exact and possible matches. Users can: \* Cross-match between and across files \* Easily merge and purge or overwrite duplicates \* Create master records of consolidated records \* Export directly into your CRM or data source WinPure™ Clean & Match will help save your business time and money. \* Increase the accuracy of virtually ANY list, spreadsheet, database, CRM, etc. \* Locally installed Windows software so no need to worry about security as all processing is done on your own systems \* Save hours of valuable time cleaning and removing duplicated records from your lists or databases using built-in sophisticated fuzzy and phonetic match algorithms. \* Affordable licences available with World Class Support & Training. \* Free Demo with Live Online Training available. Seeing is believing! Schedule a live demo today with one of our product specialist at your convenience. We can learn about your requirements, answer questions, and review ways WinPure can help you and your organization. * * * Seller [WinPure](https://www.g2.com/sellers/winpure) Discussions [WinPure Clean & Match Community](https://www.g2.com/products/winpure-clean-match/discuss) Languages Supported German, English, Portuguese, Spanish Solution Type Best-of-Breed Overview by David Leivesley (I help enterprise companies to improve data quality using a cost-effective and super-fast data matching & cleansing solution) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement \<1 month ### Return on Investment 5 months [ View More Pricing Information ](https://www.g2.com/products/winpure-clean-match/pricing) ## Top-Rated Alternatives [ ![Smarty](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Smarty") Smarty 4.6/5(316) ](https://www.g2.com/products/smarty-smarty/reviews) [ ![Planhat](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Planhat") Planhat 4.5/5(954) ](https://www.g2.com/products/planhat/reviews) [ ![Demandbase One](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Demandbase One") Demandbase One 4.4/5(1,988) ](https://www.g2.com/products/demandbase-one/reviews) [ View All Alternatives ](https://www.g2.com/products/winpure-clean-match/competitors/alternatives) ## User Insights Average based on 74 real user reviews. Implementation Time \<1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) SM Stephen M. Mid-Market (51-1000 emp.) 1/26/2018 "A great time saver and excellent matching software" 4.5/5 What do you like best about WinPure Clean & Match? The speed in which it is able to match large sources of data with ease. Also the ability to clean and re-arrange the information is a great feature. On the matching element the ability to use a combination of matching features is a big help when cross referencing account information. Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? A bit of a learning curve to understanding the software. On exporting data out it would be great to have ability to have the data side-by-side by group ID. Our requirements are to have this feature so that we can see a before/after on the matched item to perform Vlookup's and other matches. Right now we have to re-arrange the export file each time to suit our purposes. Review collected by and hosted on G2.com. Recommendations to others considering WinPure Clean & Match: Has great support and is moving in the right direction. Ideally you should have experience in dealing with data to use the software as there are several features which require a bit of trial and error before you understand the benefits. Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? Ability to match over 20,000 accounts to quickly cross reference new data sources. Also the ability to dedupee contact records, to clean up our contact/account database and to see on the "Clean" section a breakdown of how our data is presented. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 10/16/2018 "Headline: Best Data Matching Software, I recommend it!" 5/5 What do you like best about WinPure Clean & Match? Very easy to use for creating single or multiple matching definitions. Very fast processing with accurate results which can then be later merged or deleted. No other tool we tested does it better than this. Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? The fact it always uses 90 as the default fuzzy settings although I understand this is being improved on the next edition. Review collected by and hosted on G2.com. Recommendations to others considering WinPure Clean & Match: If you are looking for a solution to find duplicate records across large datasets, this is the best out there. Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? We regular purchase thousands of leads and need to import only unique leads into our database. Review collected by and hosted on G2.com. Show More 10/18/2018 Validated ReviewerSource: Organic ![Verified User in Broadcast Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Broadcast Media") UB Verified User in Broadcast Media Mid-Market (51-1000 emp.) 10/25/2018 "Easy To Use And Flexible Data Matching Tool" 5/5 What do you like best about WinPure Clean & Match? Very easy to operate and produces exceptional matching results, particular across multiple tables. Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? Sometimes data matching on very large datasets can be slow and requires overnight running but the automation module can be used for that which is not bad. Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? We have data from several sources. This product makes it easy to work with all of it. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic RS Rach S. Marketing Manager Small-Business (50 or fewer emp.) 5/24/2018 "Great Value for Money" 5/5 What do you like best about WinPure Clean & Match? Easy to use, saving me both time and money Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? The fact I hadn't heard of the software sooner, would've made my life a lot easier a lot earlier. Review collected by and hosted on G2.com. Recommendations to others considering WinPure Clean & Match: I would definitely say give the 30 day free trial a go. Once I started using it I realised how valuable it is and didn't look back after that. Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? I had a lot of duplicate records with small variations and the fuzzy matching really helped me sort them all out. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") UF Verified User in Food & Beverages Enterprise (\> 1000 emp.) 8/20/2018 "Excellent data cleansing tool that works well" 5/5 What do you like best about WinPure Clean & Match? Feature rich software with great support. Compared to other similar tools this is more comprehensive and easiest to use. Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? Had some issues connecting to our oracle database but the team quickly helped fix this for us Review collected by and hosted on G2.com. Recommendations to others considering WinPure Clean & Match: Try it out. It has many uses Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? Data cleansing, enrichment, matching & merging Review collected by and hosted on G2.com. Show More 9/1/2018 Validated ReviewerSource: Organic ![Jeff M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeff M.") JM Jeff M. IT Director Enterprise (\> 1000 emp.) 1/16/2018 "Data Matching at its finest!!" 4.5/5 What do you like best about WinPure Clean & Match? Winpure is a very flexible application. The amount of matching and data manipulation Winpure can do is endless. Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? The application is very complex. This is the first time in using a data matching application such as Winpure so maybe data matching is a very complex beast in itself. Review collected by and hosted on G2.com. Recommendations to others considering WinPure Clean & Match: I suggest Winpure over some of the other Data matching applications. They seem to be advancing their application and moving in the right direction. Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? I am minimizing the number of duplicates when importing new records into our CRM. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite MW M Ellen W. Small-Business (50 or fewer emp.) 3/30/2018 "Useful Tool for Data Standardization" 4/5 What do you like best about WinPure Clean & Match? Quickly standardizes words and punctuation to help put addresses in standard form. Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? Does not allow for moving part of the address, like suite numbers. Review collected by and hosted on G2.com. Recommendations to others considering WinPure Clean & Match: Is very useful to clean when doing large groups of data. Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? Able to clean large groups of data. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Hospital & Health Care](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospital & Health Care") UH Verified User in Hospital & Health Care Mid-Market (51-1000 emp.) 1/12/2018 "Data Cleanse" 3/5 What do you like best about WinPure Clean & Match? The price tag was appealing. The cheapest plan sufficed for us as we didn't have tens of thousands of contacts we wanted to clean and validate. Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? In order to perform data validation or cleaning, you had to export the list of contacts from Salesforce, import into WinPure and perform the cleaning service there. Once it was done then you had to export the clean list back into Salesforce. It was a lot of steps. Our contact information changes frequently as that is the nature of our industry so to have to keep exporting and importing and exporting and importing again was too time consuming for our business needs. Review collected by and hosted on G2.com. Recommendations to others considering WinPure Clean & Match: I wouldn't recommend if you are looking for a quick and easy way to validate your contact data or if your contact data tends to change frequently. Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? We had a lot of inaccurate or old data in our CRM. When dealing with healthplans, there is a lot of moving around of contacts between plans so it's hard to stay up to date on current companies for contacts until you get a bounced email and find out that way. We tried the Lite version as a trial and while it did a good job, we ended up switching to ZoomInfo later because we could integrate it with Salesfoce and update the contact info in the CRM itself. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite KT Keefe T. Mid-Market (51-1000 emp.) 3/16/2018 "Great software for the price" 4/5 What do you like best about WinPure Clean & Match? Price and some quick features that reduce processing time. Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? Could improve design, and UI. Otherwise not too bad for a software. Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? Standardizing contact records. getting rid of duplicates. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic SC Stacey C. Small-Business (50 or fewer emp.) 1/10/2018 "Easy to Operate" 5/5 What do you like best about WinPure Clean & Match? I enjoyed the ease of using this software. It is not complicated at all. Other platforms that I looked into were much more complex and not as easy to use and learn. Bryan has been excellent at any questions I have. Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? I have not issues with this product. I would like to upgrade at some point but for now it meets our requirements. Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? We used to use an outside service for this. Having WinPure we are now doing it in house and we are much more organized with a lot less confusion in our mailing processes. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about WinPure Clean & Match? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about WinPure Clean & Match ](https://www.g2.com/products/winpure-clean-match/discussions/new) GU Guest User What is WinPure Clean & Match used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-winpure-clean-match-used-for) [ View all Discussions ](https://www.g2.com/products/winpure-clean-match/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement \<1 month ### Return on Investment 5 months ### Average Discount 9% [ View More Pricing Information ](https://www.g2.com/products/winpure-clean-match/pricing) WinPure Clean & Match Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3daed8bc591d49e6ec65bf8bf77140ba/datamatch-enterprise.png "Product Avatar Image") DataMatch Enterprise 4.2/5(27) [ Compare Now ](https://www.g2.com/compare/datamatch-enterprise-vs-winpure-clean-match) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b83786ef405de52fcfe415671b64e997/melissa-data-quality-suite.png "Product Avatar Image") Melissa Data Quality Suite 4.4/5(82) [ Compare Now ](https://www.g2.com/compare/melissa-data-quality-suite-vs-winpure-clean-match) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ee45c6c6e0df4c57dc8c40926c234974/demandtools.png "Product Avatar Image") DemandTools 0/5(1) [ Compare Now ](https://www.g2.com/compare/demandtools-vs-winpure-clean-match) ##### ##### WinPure Clean & Match Features Functionality Normalization [ View More Features ](https://www.g2.com/products/winpure-clean-match/features) ##### Categories on G2 [Data Quality](https://www.g2.com/categories/data-quality)[Address Verification](https://www.g2.com/categories/address-verification) ##### Explore More [Highly recommended sales management software services](https://www.g2.com/discussions/highly-recommended-sales-management-software-services)[Leading conversation analysis software for small business](https://www.g2.com/discussions/what-s-the-leading-conversation-analysis-software-for-small-businesses)[Best performance management system for service-based companies](https://www.g2.com/discussions/best-performance-management-system-for-service-based-companies-what-s-proving-valuable) [AdButler vs Google Ad Manager for a small independent publisher: which gives better control over direct deals and yield?](https://www.g2.com/discussions/adbutler-vs-google-ad-manager-for-a-small-independent-publisher-which-gives-better-control-over-direct-deals-and-yield)[PwC vs KPMG vs Datavail for EPM implementation: which consulting partner offers the most hands-on mentoring to help finance teams become self-sufficient quickly?](https://www.g2.com/discussions/pwc-vs-kpmg-vs-datavail-for-epm-implementation-which-consulting-partner-offers-the-most-hands-on-mentoring-to-help-finance-teams-become-self-sufficient-quickly%20)[Pros and Cons Details](https://www.g2.com/products/winpure-clean-match/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)