--- title: WinPure Clean & Match Reviews meta\_title: 'WinPure Clean & Match Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 74 reviews by the users' company size, role or industry to find out how WinPure Clean & Match works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 74 scale: '5' date\_modified: '2026-08-07' parent\_category: name: IT Infrastructure url: https://www.g2.com/categories/it-infrastructure --- # WinPure Clean & Match Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by WinPure Clean & Match but has limited features. Are you part of the WinPure Clean & Match team? [Upgrade your plan](https://my.g2.com/winpure-clean-match/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Clean & Match Enterprise is the top-rated desktop platform for data quality management – powered with AI data matching for easy & efficient data cleaning, deduplication, & transformation.This software suite is ideal for cleaning, correcting and deduplicating mailing lists, databases, spreadsheets and CRMs. Experience the world’s most advanced AI data-matching solution that enables organizations to resolve complex records within minutes. \* Detect potential duplicates based on common-sense principles \* Determine possible relationships between datasets \* Intelligently identify duplicates based on learned principles \* Perform data matching at scale in just three step No code data cleansing & standardization. Teams spend 80% of their time in manual data cleaning and standardization. WinPure’s no-code software reduces the time spent with its intuitive interface. Users can: \* Clean columns with built-in pre-set standardization options \* Split components for targeted cleaning \* Create custom abbreviation & name dictionaries\* \* Parse address data to clean & standardize at a component level Catch non-exact matches with advanced fuzzy logic. Duplicate customer records with varying information need a powerful fuzzy match algorithm like WinPure to identify exact and possible matches. Users can: \* Cross-match between and across files \* Easily merge and purge or overwrite duplicates \* Create master records of consolidated records \* Export directly into your CRM or data source WinPure™ Clean & Match will help save your business time and money. \* Increase the accuracy of virtually ANY list, spreadsheet, database, CRM, etc. \* Locally installed Windows software so no need to worry about security as all processing is done on your own systems \* Save hours of valuable time cleaning and removing duplicated records from your lists or databases using built-in sophisticated fuzzy and phonetic match algorithms. \* Affordable licences available with World Class Support & Training. \* Free Demo with Live Online Training available. Seeing is believing! Schedule a live demo today with one of our product specialist at your convenience. We can learn about your requirements, answer questions, and review ways WinPure can help you and your organization. * * * Seller [WinPure](https://www.g2.com/sellers/winpure) Discussions [WinPure Clean & Match Community](https://www.g2.com/products/winpure-clean-match/discuss) Languages Supported German, English, Portuguese, Spanish Solution Type Best-of-Breed Overview by David Leivesley (I help enterprise companies to improve data quality using a cost-effective and super-fast data matching & cleansing solution) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement \<1 month ### Return on Investment 5 months [ View More Pricing Information ](https://www.g2.com/products/winpure-clean-match/pricing) ## Top-Rated Alternatives [ ![Smarty](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Smarty") Smarty 4.6/5(316) ](https://www.g2.com/products/smarty-smarty/reviews) [ ![Planhat](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Planhat") Planhat 4.5/5(954) ](https://www.g2.com/products/planhat/reviews) [ ![Demandbase One](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Demandbase One") Demandbase One 4.4/5(1,988) ](https://www.g2.com/products/demandbase-one/reviews) [ View All Alternatives ](https://www.g2.com/products/winpure-clean-match/competitors/alternatives) ## User Insights Average based on 74 real user reviews. Implementation Time \<1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) MB Matthew B. Small-Business (50 or fewer emp.) 4/22/2020 "Excellent Data Cleansing and Matching Software with Brilliant Support" 5/5 What do you like best about WinPure Clean & Match? The logical workflow of importing \> cleaning \> matching \> exporting. The fuzzy matching is excellent and intuitive to use. The personal one-to-one onboarding was excellent and gave me enough knowledge to succesfully get started with the sofware in no time. The support team are always quick to repond and helpful - which makes the whole package complete for me. Top marks WinPure, you're doing it right. Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? It wasn't clear when purchasing that the licence is limited to one PC. The website stated it cannot be used on "more than two PCs," which misleading. Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? This product has saved me weeks, if not months, of cleansing and merging. Game changer. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic LE Lisa E. Small-Business (50 or fewer emp.) 4/24/2020 "WinPure an excellent tool for matching!" 5/5 What do you like best about WinPure Clean & Match? WinPure is a great tool! I am using it for matching data and it has far surpassed Excel's fuzzy lookup function in quality, efficiency, and accuracy. I'm grateful for the tool, the excellent customer service, and very helpful tutorials and demos provided by WinPure. Thank you! Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? The interface took a little getting used to but now I feel I have a strong understanding and navigating between steps is intuitive. Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? The amount of data I was working with became too large for Excel's fuzzy lookup extension, and so WinPure was a perfect solution bc it can handle a lot more. This is it's greatest benefit to me. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic CD Catherine D. Marketing Director Mid-Market (51-1000 emp.) 4/30/2020 "Very helpful business tool" 5/5 What do you like best about WinPure Clean & Match? WinPure is a really useful tool. We use it for managing our extensive marketing and customer database. It makes matching company records far easier and much faster when dealing with large volumes of data. Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? It would be useful to be able to use 'or' conditions when matching, i.e. match on company reg number or address and post code. \*\*\*And great service from WinPure as I have been contacted and given help to point me towards the feature that actually does this - perfect!\*\*\* Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? Matching large volumes of data to either augment records or match and dedupe Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic AP Alain P. Small-Business (50 or fewer emp.) 1/28/2020 Business partner of the seller or seller's competitor, not included in G2 scores. "Saves time so I can send more mail and produce more leads" 4.5/5 What do you like best about WinPure Clean & Match? I no longer have to rely on our CTO to clean data for me. I finally have a tool available that allows me to do it on my own so that I can send out more mail and do what the company needs: produce leads. Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? There's a definite learning curve when getting up and running on WinPure. Some tools take some getting used to but after some practice, it's well worth the investment. Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? Data cleansing and being able to de-duplicate records across multiple spreadsheets. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Small-Business (50 or fewer emp.) 11/17/2019 "WinPure Clean & Match: Useful tool for data normalization" 5/5 What do you like best about WinPure Clean & Match? Easy to use and very fast! We purchased the address verification edition because we regularly need to check and validate addresses. Initially, we were achieving a success rate of about 72%, which was roughly the same as our previous provider, but when we discussed it with our account manager, she immediately set up a demonstration and showed us some things to help improve the situation. We then relaunched the process, which went from 72% to 91%, allowing us to contact more than 65,000 new prospects, amazing! Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? The application is very complex. This is the first time we are using a data matching application such as WinPure Clean & Match. Therefore, data matching might be a very complex beast in itself. Review collected by and hosted on G2.com. Recommendations to others considering WinPure Clean & Match: It is a necessity for at least one person in your organization. We have been using it for over 4 years and whenever we need help, we get instant assistance from their support team, which is fantastic! Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? We had a lot of inaccurate or outdated data in our CRM. When dealing with healthcare plans, there is a lot of movement between contacts, so it is difficult to stay updated on ongoing business for contacts until you receive a bounced email and find out. We tried the Lite version as a trial, and although it worked well, we later switched to ZoomInfo because we could integrate it with Salesforce and update contact information directly in the CRM. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 inviteAI Translated ![Jackline N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jackline N.") JN Jackline N. Data Entry Specialist Outsourcing/Offshoring Mid-Market (51-1000 emp.) 9/24/2019 "Data cleansing and matching made easy and duplicate free. " 5/5 What do you like best about WinPure Clean & Match? This application is served with intelligent data matching engine that identify more duplicates records for example in mail list and database. Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? Since it's installation since i found it working has proven a history of no failure nor default. Review collected by and hosted on G2.com. Recommendations to others considering WinPure Clean & Match: To you out there concerned about a more accurate and duplicate free data and easy to use application consider this as the best of choice. Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? This tool helps with data profiling such that statistics modules are used to check the quality of your data. It presents complete set of statistics which aids to correct your data before matching. This system also create matching reports automatically and emailed or exported to various formats. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") UH Verified User in Health, Wellness and Fitness Mid-Market (51-1000 emp.) 4/27/2020 "A Great Product" 4/5 What do you like best about WinPure Clean & Match? Very intuitive to use. Got instant results. Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? Nothing so far. It is easy to use and get results in no time. Review collected by and hosted on G2.com. Recommendations to others considering WinPure Clean & Match: A must have product for those needing to clean up their membership databases. Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? De-duping our member lists. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") UH Verified User in Health, Wellness and Fitness Mid-Market (51-1000 emp.) 10/14/2019 "Best tool for automating cleaning and matching data" 5/5 What do you like best about WinPure Clean & Match? I like most of all its ease of use and fast operation. The matching allows me to quickly find duplicate records at a speed which I can only describe as super fast! Its a local installation as we don't trust the on cloud solutions, particular as we have highly sensitive data Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? Not much about to dislike as overall this application is going beyond our expectations! Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? Automating a process to extract, cleanse and match data from several databases Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic AF Andrew F. Data Manager Enterprise (\> 1000 emp.) 6/16/2019 "Well Designed Product- Top Class Support" 5/5 What do you like best about WinPure Clean & Match? Clean & Match is a great tool and will potentially save you lots of time, especially if you have tens of thousands of records. Backed up with a brilliant support team we could not be any happier Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? Although its really easy to use, it does takes some training and education to make good use of it Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? Using this software we have cleaned and deduped literally tens of thousands of records. This has obviously improved our data quality immensely and it enabled us to comply with GDPR regulation. Having clean data makes us much more officiant and saves us an incredible amount of time and money by not having to doublecheck information every time. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic AS Andy S. Andy Shephard Small-Business (50 or fewer emp.) 4/17/2019 "The perfect data cleansing tool" 5/5 What do you like best about WinPure Clean & Match? I really like the reliability and functionality of WinPure especially when it comes to profiling the data and matching across datasets. Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? I have yet to find something I dislike about this software yet. Review collected by and hosted on G2.com. Recommendations to others considering WinPure Clean & Match: This tool is absolutely wonderful for cleaning and matching datasets. I have used other similar software and services in the past but this tool blows them all out of the water. Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? When migrating to a new CRM we needed to clean the data and identify all duplicate records, this tool saved us a considerable amount of time. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about WinPure Clean & Match? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about WinPure Clean & Match ](https://www.g2.com/products/winpure-clean-match/discussions/new) GU Guest User What is WinPure Clean & Match used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-winpure-clean-match-used-for) [ View all Discussions ](https://www.g2.com/products/winpure-clean-match/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement \<1 month ### Return on Investment 5 months ### Average Discount 9% [ View More Pricing Information ](https://www.g2.com/products/winpure-clean-match/pricing) WinPure Clean & Match Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3daed8bc591d49e6ec65bf8bf77140ba/datamatch-enterprise.png "Product Avatar Image") DataMatch Enterprise 4.2/5(27) [ Compare Now ](https://www.g2.com/compare/datamatch-enterprise-vs-winpure-clean-match) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b83786ef405de52fcfe415671b64e997/melissa-data-quality-suite.png "Product Avatar Image") Melissa Data Quality Suite 4.4/5(82) [ Compare Now ](https://www.g2.com/compare/melissa-data-quality-suite-vs-winpure-clean-match) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ee45c6c6e0df4c57dc8c40926c234974/demandtools.png "Product Avatar Image") DemandTools 0/5(1) [ Compare Now ](https://www.g2.com/compare/demandtools-vs-winpure-clean-match) ##### ##### WinPure Clean & Match Features Functionality Normalization [ View More Features ](https://www.g2.com/products/winpure-clean-match/features) ##### Categories on G2 [Data Quality](https://www.g2.com/categories/data-quality)[Address Verification](https://www.g2.com/categories/address-verification) ##### Explore More [Highly recommended sales management software services](https://www.g2.com/discussions/highly-recommended-sales-management-software-services)[Leading conversation analysis software for small business](https://www.g2.com/discussions/what-s-the-leading-conversation-analysis-software-for-small-businesses)[Best performance management system for service-based companies](https://www.g2.com/discussions/best-performance-management-system-for-service-based-companies-what-s-proving-valuable) [AdButler vs Google Ad Manager for a small independent publisher: which gives better control over direct deals and yield?](https://www.g2.com/discussions/adbutler-vs-google-ad-manager-for-a-small-independent-publisher-which-gives-better-control-over-direct-deals-and-yield)[PwC vs KPMG vs Datavail for EPM implementation: which consulting partner offers the most hands-on mentoring to help finance teams become self-sufficient quickly?](https://www.g2.com/discussions/pwc-vs-kpmg-vs-datavail-for-epm-implementation-which-consulting-partner-offers-the-most-hands-on-mentoring-to-help-finance-teams-become-self-sufficient-quickly%20)[Pros and Cons Details](https://www.g2.com/products/winpure-clean-match/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)