--- title: WinPure Clean & Match Reviews meta\_title: 'WinPure Clean & Match Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 74 reviews by the users' company size, role or industry to find out how WinPure Clean & Match works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 74 scale: '5' date\_modified: '2026-08-07' parent\_category: name: IT Infrastructure url: https://www.g2.com/categories/it-infrastructure --- # WinPure Clean & Match Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by WinPure Clean & Match but has limited features. Are you part of the WinPure Clean & Match team? [Upgrade your plan](https://my.g2.com/winpure-clean-match/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Clean & Match Enterprise is the top-rated desktop platform for data quality management – powered with AI data matching for easy & efficient data cleaning, deduplication, & transformation.This software suite is ideal for cleaning, correcting and deduplicating mailing lists, databases, spreadsheets and CRMs. Experience the world’s most advanced AI data-matching solution that enables organizations to resolve complex records within minutes. \* Detect potential duplicates based on common-sense principles \* Determine possible relationships between datasets \* Intelligently identify duplicates based on learned principles \* Perform data matching at scale in just three step No code data cleansing & standardization. Teams spend 80% of their time in manual data cleaning and standardization. WinPure’s no-code software reduces the time spent with its intuitive interface. Users can: \* Clean columns with built-in pre-set standardization options \* Split components for targeted cleaning \* Create custom abbreviation & name dictionaries\* \* Parse address data to clean & standardize at a component level Catch non-exact matches with advanced fuzzy logic. Duplicate customer records with varying information need a powerful fuzzy match algorithm like WinPure to identify exact and possible matches. Users can: \* Cross-match between and across files \* Easily merge and purge or overwrite duplicates \* Create master records of consolidated records \* Export directly into your CRM or data source WinPure™ Clean & Match will help save your business time and money. \* Increase the accuracy of virtually ANY list, spreadsheet, database, CRM, etc. \* Locally installed Windows software so no need to worry about security as all processing is done on your own systems \* Save hours of valuable time cleaning and removing duplicated records from your lists or databases using built-in sophisticated fuzzy and phonetic match algorithms. \* Affordable licences available with World Class Support & Training. \* Free Demo with Live Online Training available. Seeing is believing! Schedule a live demo today with one of our product specialist at your convenience. We can learn about your requirements, answer questions, and review ways WinPure can help you and your organization. * * * Seller [WinPure](https://www.g2.com/sellers/winpure) Discussions [WinPure Clean & Match Community](https://www.g2.com/products/winpure-clean-match/discuss) Languages Supported German, English, Portuguese, Spanish Solution Type Best-of-Breed Overview by David Leivesley (I help enterprise companies to improve data quality using a cost-effective and super-fast data matching & cleansing solution) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement \<1 month ### Return on Investment 5 months [ View More Pricing Information ](https://www.g2.com/products/winpure-clean-match/pricing) ## Top-Rated Alternatives [ ![Smarty](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Smarty") Smarty 4.6/5(316) ](https://www.g2.com/products/smarty-smarty/reviews) [ ![Planhat](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Planhat") Planhat 4.5/5(954) ](https://www.g2.com/products/planhat/reviews) [ ![Demandbase One](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Demandbase One") Demandbase One 4.4/5(1,988) ](https://www.g2.com/products/demandbase-one/reviews) [ View All Alternatives ](https://www.g2.com/products/winpure-clean-match/competitors/alternatives) ## User Insights Average based on 74 real user reviews. Implementation Time \<1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) JM Jon M. Data Specialist Enterprise (\> 1000 emp.) 6/24/2019 "Overall a really great tool" 5/5 What do you like best about WinPure Clean & Match? Nice interface, easy to use with lots of tools to clean data and very good for finding matching records. Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? Salesforce integration is very limited but apart from that its a great package. Review collected by and hosted on G2.com. Recommendations to others considering WinPure Clean & Match: We only evaluated several other packages but chose WinPure for price and ease of use. Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? Cleaning and comparing company data against bought-in lists Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic CB Caroline B. Marketing Manager Small-Business (50 or fewer emp.) 6/13/2019 "Great de-duplication tool" 5/5 What do you like best about WinPure Clean & Match? WinPure Clean & Match has been a massive help for us in terms of flagging duplicates in our database. Our previous software was unable to find the quality of matching records which we now find using WinPure. Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? The advanced matching groups can seems really complex and required an extra training session for this. Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? We use this software to avoid duplicates in our SQL Server database which subsequently helps to prevent mailings going out to the same people. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic KS Kevin S. Database Professional Small-Business (50 or fewer emp.) 11/30/2018 "Very easy to use" 4.5/5 What do you like best about WinPure Clean & Match? I like the simplicity. Easy to use and gets the results that I'm looking for. Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? Have used this product for a year and haven't run into anything that I don't like so far. Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? I work with multiple databases on a daily basis and being able to use this software to find the duplicates when there are small differences is a great benefit to our customers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Telecommunications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Telecommunications") UT Verified User in Telecommunications Enterprise (\> 1000 emp.) 11/1/2018 "WinPure really does make data cleansing easy" 5/5 What do you like best about WinPure Clean & Match? Simple to use yet sophisticated at the same time. I have been using data quality tools for over 20 years and this is the best tool have ever used for an overall cleaning and matching experience. The interface has been very cleverly thought out, it is not cluttered with endless options and is structured in a way that focuses on specific areas without causing confusion. The Data module provides the platform to bring in the various datasets from different sources. I really like the layout of the Clean module which brings together the statistics and helps the user to quickly construct a cleaning process. The Match module is also a simple 3-part process and when the matching is complete it opens out to a stunning section for managing all the duplicate groups. The Automation module provides the option to run the cleaning and matching automatically at specific intervals, without needing to open the software. All the data matching appears to be done in-memory and is therefore very fast, but it is not just the speed that is impressive, it is also the accuracy of the matching. I did however need to spend some time adjusting the match definition but once I was satisfied with the results I just saved the settings. Throughout the entire process, you can export results at any time and one thing I really liked was the fact you can simply hit the refresh data button and automatically that will pull in the latest datasets without having to manually import the data again. The primary use we had was to cleanse our existing CRM before it got migrated over to Saleforce and during that process we discovered new features such as regex expressions and word manager which we have since used on other projects. One important thing to mention here is credit to their support team, as we encountered a bug on one of the cleaning options but this was fixed within 24 hours, something which I found exceptional and worthy of 5 stars! Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? There are some small niggles such as no recent project/import list or option to stop the animation on the main screens, but apart from that there is nothing else I dislike about it. Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? Migrated to a new CRM so needed a process to clean over 3 million records and remove all duplicated companies and contacts. Manually this would have taken many weeks to complete but after we fully understood how to use the software it was finished within 2 working days. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") UH Verified User in Health, Wellness and Fitness Small-Business (50 or fewer emp.) 4/12/2019 "Quality product with excellent support" 4.5/5 What do you like best about WinPure Clean & Match? The software is extremely powerful and easy to learn. The online training helps massively and they have a very knowledgeable team of experts at hand if you need any support. Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? There is not much to dislike whatsoever. Review collected by and hosted on G2.com. Recommendations to others considering WinPure Clean & Match: I can recommend WinPure without hesitation Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? Cleaning up names and addresses in our master database and Salesforce. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Oil & Energy](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Oil & Energy") UO Verified User in Oil & Energy Enterprise (\> 1000 emp.) 7/29/2018 "Great for Address Verification" 5/5 What do you like best about WinPure Clean & Match? Easy to use and really fast! We bought the Address Verification edition as we need to regular check and validate addresses in bulk. Initially we were getting about 72% hit rate which was about the same as the previous vendor, but when we mentioned this to our account manager she instantly setup a demo and showed us some things to help improve this. We then re-ran the process and it went from 72% to 91%, which then enabled us to contact over 65k new prospects, brilliant! Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? Nothing that we dislike that we've found so far. Review collected by and hosted on G2.com. Recommendations to others considering WinPure Clean & Match: Would recommend contacting their support team if you need help getting started as they're always friendly and helpful Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? Correcting & standardizing prospects & customers lists before they are mailed Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 7/21/2018 "Data Matching Champion" 5/5 What do you like best about WinPure Clean & Match? We recently moved to WinPure due to our current vendor charging ridiculous fees for renewal. Initially we were a little skeptical due to significant lower cost but that quickly changed once we began using the software. Its matching engine is excellent but what sets it apart from others is the tools available to help cleanse, populate and correct data before you actually start the matching. There is no doubt this really does help to find better matches although it can take a little practice to create a cleaning matrix, although they have a very experienced team to help you out with this. The matching is not only very accurate but also very fast, although we did need to tweak the fuzzy settings several times for it to work well on our datasets. We are very happy that we didn't continue with our current vendor and only regret we didn't find WinPure much earlier. Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? Not much to dislike but we did find the cleaning tools a challenge to begin with, but a quick training course helped to solve that issue. Review collected by and hosted on G2.com. Recommendations to others considering WinPure Clean & Match: Don't waste anytime arranging a free online demo and they will also answer any questions during the session. Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? Matching multiple sql databases against our master marketing list. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic JA Jordan A. Mid-Market (51-1000 emp.) 2/15/2018 "A real value add!" 5/5 What do you like best about WinPure Clean & Match? This program is very intuitive and easy to pick up and immediately use! Not only does it execute its job with ease, but also provides ease of use and extreme comfort in doing so. This is the kind of product that once you start using you will not be able to drop down! I would highly recommend any business or user who has any data cleansing or matching needs to use this program! Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? As mentioned previously one of the only dislike I would have towards this product is that once you start using it, you can no longer imagine life without it! The easier and more familiar you become the more you will want to use it over and over! It will definitely become a part of your every workday life when dealing with data! Also having to reenable registered keys to new computer systems can be a pain, but the customer support team definitely comes through to help when you need them most! Review collected by and hosted on G2.com. Recommendations to others considering WinPure Clean & Match: Definitely use if you have any issues relevant to data cleansing and organization, this tool will be everything you need and more! Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? Business and data analytics cleaning and organization. Our data team has to siphon through a plethora of data and this tool makes that process as easy as possible! The benefit of cutting down the time on such tedious tasks is more than one could ask for! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") AA Verified User in Apparel & Fashion Mid-Market (51-1000 emp.) 5/23/2018 "It Works" 2.5/5 What do you like best about WinPure Clean & Match? This program works as intended and, aside from when the user or machine changes, we don't have problems with it. Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? Any time a new user takes over responsibility for using this software, or the current user gets a new machine, a new license key has to be generated, requiring us to contact WinPure to generate a new key for us. And now, getting this done requires someone to leave a review on this website. A+ Customer Serivce! Review collected by and hosted on G2.com. Recommendations to others considering WinPure Clean & Match: If you buy this, you better not need to change what machine its installed on or you'll be sitting here typing out some longwinded review just to get a new license key generated, because each install instance requires a different license key. Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? I am solving the problem of the person responsible for using this software having it available on her new machine. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Leisure, Travel & Tourism](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Leisure, Travel & Tourism") AL Verified User in Leisure, Travel & Tourism Mid-Market (51-1000 emp.) 5/27/2018 "Great Data Quality Software & Fantastic Support Team!" 5/5 What do you like best about WinPure Clean & Match? We love the software but more importantly its the support and training they offer that will ensure you use this tool to its full potential. Our representative walked us through each step of the cleaning and matching process and explained the benefits of each and how it worked. Our last vendor rarely responded to our emails but WinPure are in a different class, you will not be disappointed! Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? It's hard to find something that I dislike, just wished we had come across WinPure a few years ago! Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? The reason we moved to WinPure was because our previous software had a silly renewal fee and was so less sophisticated than the WinPure tool. Primarily we use the software to match datasets against our master sql table, but recently started using its data profiling and data cleaning capabilities. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about WinPure Clean & Match? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about WinPure Clean & Match ](https://www.g2.com/products/winpure-clean-match/discussions/new) GU Guest User What is WinPure Clean & Match used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-winpure-clean-match-used-for) [ View all Discussions ](https://www.g2.com/products/winpure-clean-match/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement \<1 month ### Return on Investment 5 months ### Average Discount 9% [ View More Pricing Information ](https://www.g2.com/products/winpure-clean-match/pricing) WinPure Clean & Match Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3daed8bc591d49e6ec65bf8bf77140ba/datamatch-enterprise.png "Product Avatar Image") DataMatch Enterprise 4.2/5(27) [ Compare Now ](https://www.g2.com/compare/datamatch-enterprise-vs-winpure-clean-match) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b83786ef405de52fcfe415671b64e997/melissa-data-quality-suite.png "Product Avatar Image") Melissa Data Quality Suite 4.4/5(82) [ Compare Now ](https://www.g2.com/compare/melissa-data-quality-suite-vs-winpure-clean-match) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ee45c6c6e0df4c57dc8c40926c234974/demandtools.png "Product Avatar Image") DemandTools 0/5(1) [ Compare Now ](https://www.g2.com/compare/demandtools-vs-winpure-clean-match) ##### ##### WinPure Clean & Match Features Functionality Normalization [ View More Features ](https://www.g2.com/products/winpure-clean-match/features) ##### Categories on G2 [Data Quality](https://www.g2.com/categories/data-quality)[Address Verification](https://www.g2.com/categories/address-verification) ##### Explore More [Highly recommended sales management software services](https://www.g2.com/discussions/highly-recommended-sales-management-software-services)[Leading conversation analysis software for small business](https://www.g2.com/discussions/what-s-the-leading-conversation-analysis-software-for-small-businesses)[Best performance management system for service-based companies](https://www.g2.com/discussions/best-performance-management-system-for-service-based-companies-what-s-proving-valuable) [AdButler vs Google Ad Manager for a small independent publisher: which gives better control over direct deals and yield?](https://www.g2.com/discussions/adbutler-vs-google-ad-manager-for-a-small-independent-publisher-which-gives-better-control-over-direct-deals-and-yield)[PwC vs KPMG vs Datavail for EPM implementation: which consulting partner offers the most hands-on mentoring to help finance teams become self-sufficient quickly?](https://www.g2.com/discussions/pwc-vs-kpmg-vs-datavail-for-epm-implementation-which-consulting-partner-offers-the-most-hands-on-mentoring-to-help-finance-teams-become-self-sufficient-quickly%20)[Pros and Cons Details](https://www.g2.com/products/winpure-clean-match/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)