--- title: WinPure Clean & Match Reviews meta\_title: 'WinPure Clean & Match Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 74 reviews by the users' company size, role or industry to find out how WinPure Clean & Match works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 74 scale: '5' date\_modified: '2026-08-07' parent\_category: name: IT Infrastructure url: https://www.g2.com/categories/it-infrastructure --- # WinPure Clean & Match Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by WinPure Clean & Match but has limited features. Are you part of the WinPure Clean & Match team? [Upgrade your plan](https://my.g2.com/winpure-clean-match/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Clean & Match Enterprise is the top-rated desktop platform for data quality management – powered with AI data matching for easy & efficient data cleaning, deduplication, & transformation.This software suite is ideal for cleaning, correcting and deduplicating mailing lists, databases, spreadsheets and CRMs. Experience the world’s most advanced AI data-matching solution that enables organizations to resolve complex records within minutes. \* Detect potential duplicates based on common-sense principles \* Determine possible relationships between datasets \* Intelligently identify duplicates based on learned principles \* Perform data matching at scale in just three step No code data cleansing & standardization. Teams spend 80% of their time in manual data cleaning and standardization. WinPure’s no-code software reduces the time spent with its intuitive interface. Users can: \* Clean columns with built-in pre-set standardization options \* Split components for targeted cleaning \* Create custom abbreviation & name dictionaries\* \* Parse address data to clean & standardize at a component level Catch non-exact matches with advanced fuzzy logic. Duplicate customer records with varying information need a powerful fuzzy match algorithm like WinPure to identify exact and possible matches. Users can: \* Cross-match between and across files \* Easily merge and purge or overwrite duplicates \* Create master records of consolidated records \* Export directly into your CRM or data source WinPure™ Clean & Match will help save your business time and money. \* Increase the accuracy of virtually ANY list, spreadsheet, database, CRM, etc. \* Locally installed Windows software so no need to worry about security as all processing is done on your own systems \* Save hours of valuable time cleaning and removing duplicated records from your lists or databases using built-in sophisticated fuzzy and phonetic match algorithms. \* Affordable licences available with World Class Support & Training. \* Free Demo with Live Online Training available. Seeing is believing! Schedule a live demo today with one of our product specialist at your convenience. We can learn about your requirements, answer questions, and review ways WinPure can help you and your organization. * * * Seller [WinPure](https://www.g2.com/sellers/winpure) Discussions [WinPure Clean & Match Community](https://www.g2.com/products/winpure-clean-match/discuss) Languages Supported German, English, Portuguese, Spanish Solution Type Best-of-Breed Overview by David Leivesley (I help enterprise companies to improve data quality using a cost-effective and super-fast data matching & cleansing solution) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement \<1 month ### Return on Investment 5 months [ View More Pricing Information ](https://www.g2.com/products/winpure-clean-match/pricing) ## Top-Rated Alternatives [ ![Smarty](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Smarty") Smarty 4.6/5(316) ](https://www.g2.com/products/smarty-smarty/reviews) [ ![Planhat](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Planhat") Planhat 4.5/5(954) ](https://www.g2.com/products/planhat/reviews) [ ![Demandbase One](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Demandbase One") Demandbase One 4.4/5(1,988) ](https://www.g2.com/products/demandbase-one/reviews) [ View All Alternatives ](https://www.g2.com/products/winpure-clean-match/competitors/alternatives) ## User Insights Average based on 74 real user reviews. Implementation Time \<1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Cynthia S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cynthia S.") CS Cynthia S. CEO Retail Small-Business (50 or fewer emp.) 12/21/2017 "Great software for mailing list cleanup" 5/5 What do you like best about WinPure Clean & Match? WinPure works great to analyze data and find duplicates. It saves us tone of money when mailing catalogs. Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? Everything works well with this program. It works easily. Review collected by and hosted on G2.com. Recommendations to others considering WinPure Clean & Match: This is a great product for the money and easy to use. Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? Defining duplicate entries and saving on catalog mailing costs. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 1/10/2018 "WinPure Clean & Match software is like no other software on the market" 5/5 What do you like best about WinPure Clean & Match? WinPure saves time and has outstanding cleaning and deduping capabilities. Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? Can only be on 1 computer at a time. I would like to be able to have on more than 1 station. Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? Cleaning and Deduping customer lists Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Oil & Energy](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Oil & Energy") AO Verified User in Oil & Energy Mid-Market (51-1000 emp.) 12/22/2017 "Great tool for cleansing lots of data at once. Real time saver. " 4.5/5 What do you like best about WinPure Clean & Match? The fuzzy matching is definitely the best thing about it, but small things like cleansing email address data is helpful too. Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? Exporting the results to Excel could be easier as it requires you to create an excel sheet before which you then have to choose as the destination for your data. Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? We were able to clean and deduplicate lots of contact data that we collected in the past. As well address data that we could merge to achieve a higher quality in our data. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic AF Anthony F. Small-Business (50 or fewer emp.) 1/15/2018 "Great software" 5/5 What do you like best about WinPure Clean & Match? I love that it is fast to process my requests. Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? Nothing I dislike. I like everything about the prod ut Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? I am able to filter my data using zip codes. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Small-Business (50 or fewer emp.) 1/14/2018 "Easy but powerful" 5/5 What do you like best about WinPure Clean & Match? Thais it really powerful solution for cleansing data with simple and friendly interface. Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? For us everything works well. May be only one issue that it requires a lot of memory. Review collected by and hosted on G2.com. Recommendations to others considering WinPure Clean & Match: Read manual. Software has really flexible possibility to find duplicates by groups of conditions, but it requires a little time get familiar with that. Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? It helps us keep our data in accuracy and remove duplicates from it. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 12/21/2017 "Powerful, Easy to use, Fair pricing" 4.5/5 What do you like best about WinPure Clean & Match? Great software as a tool for the marketing professional-fast data cleaning, and marketing insight. It isn't just for a data prep professional. Easy to use. Fair single purchase pricing, not an annual software fee. Excellent online support on UK time. Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? No issues. Transition from version 6 to 7 takes some minor re learning Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? Cleaning raw data that can be accurately used in business intelligence graphing, and reporting.Preliminary data cleaning and formatting before forwarding for marketing uses. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Utilities](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Utilities") UU Verified User in Utilities Mid-Market (51-1000 emp.) 3/7/2018 "I have used the WinPure Clean & Match to do fuzzy matching." 3.5/5 What do you like best about WinPure Clean & Match? You get a lot of functionality for the price. Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? The export of matching results is somewhat cumbersome to work with. Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? We have been able to match third part data to data in our database. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Banking") UB Verified User in Banking Mid-Market (51-1000 emp.) 2/2/2018 "good dedupeing software" 4/5 What do you like best about WinPure Clean & Match? being able to quickly and easily dedupe excel documents with ease Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? does not allow you to use current versions of excel files and if you want to upgrade, you are charged a hefty fee to do so Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? deduping numerous excel spreadsheets Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Management Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Management Consulting") UM Verified User in Management Consulting Small-Business (50 or fewer emp.) 12/14/2017 "Customer service is top notch!" 5/5 What do you like best about WinPure Clean & Match? WinPure is an excellent tool for cleaning duplicate records. The team at WinPure has been especially helpful in assisting us with the initial set-up of our project. Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? I have not found anything that I dislike about the product. Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? WinPure is a timesaver! With a few key strokes we are easily able to clean data lists and download a usable work file. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Construction](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Construction") AC Verified User in Construction Small-Business (50 or fewer emp.) 1/10/2018 "WinPure Clean & Match" 4.5/5 What do you like best about WinPure Clean & Match? A very complete software and that even for the most lay are easy to use It contains several functions which make it great software Review collected by and hosted on G2.com. What do you dislike about WinPure Clean & Match? Interface seems to be a bit confusing but of course to tinker normally Review collected by and hosted on G2.com. What problems is WinPure Clean & Match solving and how is that benefiting you? Pays for itself vey quickly and they have exceptional support Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about WinPure Clean & Match? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about WinPure Clean & Match ](https://www.g2.com/products/winpure-clean-match/discussions/new) GU Guest User What is WinPure Clean & Match used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-winpure-clean-match-used-for) [ View all Discussions ](https://www.g2.com/products/winpure-clean-match/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement \<1 month ### Return on Investment 5 months ### Average Discount 9% [ View More Pricing Information ](https://www.g2.com/products/winpure-clean-match/pricing) WinPure Clean & Match Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3daed8bc591d49e6ec65bf8bf77140ba/datamatch-enterprise.png "Product Avatar Image") DataMatch Enterprise 4.2/5(27) [ Compare Now ](https://www.g2.com/compare/datamatch-enterprise-vs-winpure-clean-match) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b83786ef405de52fcfe415671b64e997/melissa-data-quality-suite.png "Product Avatar Image") Melissa Data Quality Suite 4.4/5(82) [ Compare Now ](https://www.g2.com/compare/melissa-data-quality-suite-vs-winpure-clean-match) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ee45c6c6e0df4c57dc8c40926c234974/demandtools.png "Product Avatar Image") DemandTools 0/5(1) [ Compare Now ](https://www.g2.com/compare/demandtools-vs-winpure-clean-match) ##### ##### WinPure Clean & Match Features Functionality Normalization [ View More Features ](https://www.g2.com/products/winpure-clean-match/features) ##### Categories on G2 [Data Quality](https://www.g2.com/categories/data-quality)[Address Verification](https://www.g2.com/categories/address-verification) ##### Explore More [Highly recommended sales management software services](https://www.g2.com/discussions/highly-recommended-sales-management-software-services)[Leading conversation analysis software for small business](https://www.g2.com/discussions/what-s-the-leading-conversation-analysis-software-for-small-businesses)[Best performance management system for service-based companies](https://www.g2.com/discussions/best-performance-management-system-for-service-based-companies-what-s-proving-valuable) [AdButler vs Google Ad Manager for a small independent publisher: which gives better control over direct deals and yield?](https://www.g2.com/discussions/adbutler-vs-google-ad-manager-for-a-small-independent-publisher-which-gives-better-control-over-direct-deals-and-yield)[PwC vs KPMG vs Datavail for EPM implementation: which consulting partner offers the most hands-on mentoring to help finance teams become self-sufficient quickly?](https://www.g2.com/discussions/pwc-vs-kpmg-vs-datavail-for-epm-implementation-which-consulting-partner-offers-the-most-hands-on-mentoring-to-help-finance-teams-become-self-sufficient-quickly%20)[Pros and Cons Details](https://www.g2.com/products/winpure-clean-match/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)