Webtrends Optimize Features
Visitor Behavior (3)
Monitoring
Based on 43 Webtrends Optimize reviews and verified by the G2 Product R&D team. Monitor the behavior of website and online store visitors
Targeting
Based on 42 Webtrends Optimize reviews and verified by the G2 Product R&D team. Ability to target website visitors based on behavioral patterns
Guided Selling
Adapt the selling process to each visitor, including content and pricing This feature was mentioned in 10 Webtrends Optimize reviews.
Templates (3)
Library
Based on 31 Webtrends Optimize reviews and verified by the G2 Product R&D team. Provide a library of templates for various purposes such as website engagement or e-commerce
Customization
Allows users to customize templates and use them on multiple channels easily 34 reviewers of Webtrends Optimize have provided feedback on this feature.
Optimization
Based on 42 Webtrends Optimize reviews and verified by the G2 Product R&D team. Track the performance of different versions of templates and suggest optimizations
Personalization (8)
Recommendation
Based on 37 Webtrends Optimize reviews and verified by the G2 Product R&D team. Recommend products based on order history and online behavior
Content
Based on 41 Webtrends Optimize reviews and verified by the G2 Product R&D team. Provide custom content to website visitors based on their online behavior
Cart Abandonment
Based on 34 Webtrends Optimize reviews and verified by the G2 Product R&D team. Deliver messages targeted at buyers who are about to leave an online store
Search
Optimize search based on the role of the user or inventory availability
Personalization Engine
Based on 39 Webtrends Optimize reviews and verified by the G2 Product R&D team. Machine learning or artificial intelligence that powers the personalization features of the platform.
Product Recommendations
Based on 36 Webtrends Optimize reviews and verified by the G2 Product R&D team. Tools to automatically recommend products to a customer based on their viewing or purchasing history.
A/B Testing
Based on 45 Webtrends Optimize reviews and verified by the G2 Product R&D team. The ability to test various configurations and recommendations to determine which are most successful with customers.
Personalized Messaging
Based on 40 Webtrends Optimize reviews and verified by the G2 Product R&D team. Tools to create personalized messaging based on customer data collected from purchases or viewing history.
Multichannel (2)
Web
Based on 41 Webtrends Optimize reviews and verified by the G2 Product R&D team. Integrate personalized content and recommendations on websites
Mobile
Based on 40 Webtrends Optimize reviews and verified by the G2 Product R&D team. Include personalization features that are mobile-friendly and responsive
Segmentation (2)
A/B Testing
Provides native A/B testing for content and campaigns. 29 reviewers of Webtrends Optimize have provided feedback on this feature.
Customer Profiles
Allows users to build and analyze customer profiles. This feature was mentioned in 27 Webtrends Optimize reviews.
Targeting (2)
Behavioral Targeting
Presents messaging depending on customer behavior. This feature was mentioned in 26 Webtrends Optimize reviews.
Contextual Targeting
Presents messaging depending on customer context. This feature was mentioned in 27 Webtrends Optimize reviews.
Triggered Content (2)
Geofencing
Content triggered by customer's given geolocation. This feature was mentioned in 24 Webtrends Optimize reviews.
Triggered Messages
Based on 23 Webtrends Optimize reviews. Messages triggered by customer activity or behavior.
Personalized Content (3)
Recommendation Engine
Provides recommendations based on customer metrics. This feature was mentioned in 21 Webtrends Optimize reviews.
Personalized Discounts
As reported in 18 Webtrends Optimize reviews. Calculates and presents customized discounts.
Website Personalization
Personalizes web experiences and presented content based on customer metrics. 27 reviewers of Webtrends Optimize have provided feedback on this feature.
Administration (4)
Marketing Campaigns
Based on 37 Webtrends Optimize reviews and verified by the G2 Product R&D team. The ability to create and customize marketing campaigns based on user data.
Reports & Analytics
Based on 43 Webtrends Optimize reviews and verified by the G2 Product R&D team. Easily digestible visual representations of data collected by the platform.
User Data
Based on 40 Webtrends Optimize reviews and verified by the G2 Product R&D team. Data collected from customers to be analyzed by analytics tools or other e-commerce software.
Integrations
Based on 37 Webtrends Optimize reviews and verified by the G2 Product R&D team. The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality.
Management (3)
Flag Management
Grants users a centralized dashboard for organized feature flag management.
Rollout & Rollback Control
Grants users granular control over feature rollouts and rollbacks.
Monitoring
Allows users to track the status of deployed features and application performance via automated alerts.
Functionality (3)
Multi-Environment Control
Empowers users to smoothly deploy features in a variety of environments.
Feature Testing
Allows teams to test features in production for select target groups without deploying.
Low-Code Interface
Presents users with a low-code interface to build and maintain feature management systems.
Analytics (1)
Reporting and Analytics
Provides reporting and analytics tools to quantify the results of the experiment. This feature was mentioned in 71 Webtrends Optimize reviews.
Experimental Design (3)
Multivariate testing capacities
Based on 68 Webtrends Optimize reviews. Allows for the testing of multiple variables at a time during a single test.
Concurrent Testing
Allows multiple experiments to be deployed simultaneously. 64 reviewers of Webtrends Optimize have provided feedback on this feature.
Mobile Testing
Allows mobile web pages to be tested during A/B experiments. This feature was mentioned in 69 Webtrends Optimize reviews.
Computing (3)
WYSIWYG
Based on 66 Webtrends Optimize reviews. What You See is What You Get (WYSIWYG) features allow the editing of web pages without HTML. This means you can directly edit pages with images and text without any coding.
AI/Machine Learning
Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing. This feature was mentioned in 58 Webtrends Optimize reviews.
Little to No Coding
Requires little to no knowledge of coding. Usually this means it comes with prewritten code. 68 reviewers of Webtrends Optimize have provided feedback on this feature.
Agentic AI - A/B Testing (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Personalization Engines (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Personalization (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - E-Commerce Personalization (2)
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting





