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Compare AB Tasty and Webtrends Optimize 
At a Glance
Market Segments
Mid-Market (51.5% of reviews)
Small-Business (42.2% of reviews)
Entry-Level Pricing
Contact Us for Pricing
Free Per Year
AB Tasty
Star Rating
(405)4.4 out of 5
Market Segments
Mid-Market (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us for Pricing
Browse all 2 pricing plansWebtrends Optimize
Star Rating
(211)4.8 out of 5
Market Segments
Small-Business (42.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AB Tasty excels in personalization capabilities, with users appreciating its ability to easily optimize digital experiences and test features before release. This flexibility allows teams to monitor user behavior effectively, enhancing overall engagement.
- Users say that Webtrends Optimize offers a clean and intuitive interface, making it easy to set up A/B tests and create audience-based personalization. The recent UI update has been particularly praised for improving navigation and streamlining the testing process, which enhances user experience.
- Reviewers mention that while AB Tasty provides robust tools for testing and personalization, some users find it challenging to integrate seamlessly into their existing workflows. This can lead to configuration hurdles that may slow down the implementation process.
- According to verified reviews, Webtrends Optimize shines in support quality, with users highlighting the platform's responsive assistance and helpful resources. This level of support contributes to a smoother experience, especially for those new to the software.
- G2 reviewers note that AB Tasty's strength lies in its ease of use, with many users appreciating the ability to independently add and edit content without developer assistance. This feature significantly saves time and empowers marketing teams to act quickly on insights.
- Users report that while Webtrends Optimize has a strong focus on analytics and reporting, some find that its feature set may not be as extensive as AB Tasty's, particularly in areas like behavioral targeting and multivariate testing, which could limit advanced users looking for deeper insights.
Pricing
Entry-Level Pricing
AB Tasty
Essentials
Contact Us for Pricing
Experiment & Personalize, Easy-to-Use, Advanced Targeting & Modifications
- A/B, split & funnel testing
- Personalization campaigns
- Visual and code editor, preview for QA
Webtrends Optimize
For growing websites (less than 10k sessions per month)
Free
Per Year
As per our paid version, all tools & features are available to all users as standard. No hidden tiers or 'upgrades' required to access any functionality. Unlimited number of UI users per licence. Free to websites with less than 10,000 sessions per month.
- Unlimited testing - A/B, A/Bn, MVT, Split, Baseline
- Unlimited personalisation & targeting
- Social proof & product recommendations
Free Trial
AB Tasty
No trial information availableWebtrends Optimize
Free Trial is available
Ratings
Meets Requirements
8.5
372
9.5
169
Ease of Use
8.4
373
9.0
169
Ease of Setup
8.3
244
9.0
111
Ease of Admin
8.9
149
9.4
88
Quality of Support
9.3
368
9.7
170
Has the product been a good partner in doing business?
9.1
151
9.8
87
Product Direction (% positive)
9.1
369
9.4
159
Features by Category
Visitor Behavior
7.7
162
|
Verified
9.6
43
|
Verified
8.1
171
|
Verified
9.8
42
|
Verified
7.0
145
|
Verified
9.5
10
Templates
7.5
150
|
Verified
8.7
31
|
Verified
8.0
166
|
Verified
9.1
34
8.2
165
|
Verified
9.7
42
|
Verified
Personalization
7.2
143
|
Verified
9.6
37
|
Verified
7.8
147
|
Verified
9.6
41
|
Verified
7.2
124
|
Verified
9.4
34
|
Verified
Feature Not Available
9.0
7
7.2
120
|
Verified
9.7
39
|
Verified
6.8
115
|
Verified
9.6
36
|
Verified
9.1
161
|
Verified
9.9
45
|
Verified
8.0
133
|
Verified
9.7
40
|
Verified
Multichannel
8.1
148
|
Verified
9.8
41
|
Verified
5.5
96
Feature Not Available
7.9
137
|
Verified
9.6
40
|
Verified
Administration
7.2
120
|
Verified
9.1
37
|
Verified
7.7
140
|
Verified
9.7
43
|
Verified
7.5
126
|
Verified
9.4
40
|
Verified
7.5
132
|
Verified
9.4
37
|
Verified
Agentic AI - E-Commerce Personalization
6.2
50
Not enough data
6.2
49
Not enough data
Segmentation
8.8
7
10.0
29
7.3
5
9.6
27
Targeting
8.9
6
9.9
26
8.9
6
9.8
27
Triggered Content
9.0
5
9.9
24
Feature Not Available
Feature Not Available
8.0
5
10.0
23
Personalized Content
Not enough data
9.8
21
Not enough data
9.2
18
9.2
6
9.9
27
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.1
31
Not enough data
7.7
24
Not enough data
7.6
30
Not enough data
Functionality
7.5
27
Not enough data
8.4
33
Not enough data
8.0
28
Not enough data
Computing
7.7
235
8.4
66
6.4
182
7.3
58
7.3
230
7.7
68
Experimental Design
8.2
235
9.2
68
8.2
217
9.4
64
8.3
235
9.2
69
Analytics
7.8
249
8.8
71
5.5
190
Feature Not Available
Agentic AI - A/B Testing
5.9
85
5.7
5
6.2
81
7.5
6
6.0
82
6.4
6
6.2
81
5.3
5
Usability - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
Performance Optimization - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security & Compliance - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Detection Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.1
33
Not enough data
6.0
32
Not enough data
6.0
32
Not enough data
6.4
32
Not enough data
5.9
31
Not enough data
6.6
32
Not enough data
Variation Testing
9.1
25
Not enough data
7.4
22
Not enough data
8.5
24
Not enough data
9.0
23
Not enough data
8.3
23
Not enough data
8.2
20
Not enough data
Reporting
8.3
24
Not enough data
8.2
24
Not enough data
Personalization
8.9
20
Not enough data
8.5
20
Not enough data
8.1
20
Not enough data
Administration
8.2
19
Not enough data
8.2
22
Not enough data
8.5
22
Not enough data
8.8
22
Not enough data
Categories
Categories
Shared Categories
AB Tasty and Webtrends Optimize are categorized as Feature Management, Personalization, Personalization Engines, E-Commerce Personalization, and A/B Testing
Unique Categories
AB Tasty is categorized as Mobile App Optimization and Emotion AI
Webtrends Optimize has no unique categories
Reviews
Reviewers' Company Size
AB Tasty
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Webtrends Optimize
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
14.6%
Cosmetics
7.6%
Leisure, Travel & Tourism
5.8%
Apparel & Fashion
4.5%
Consumer Goods
4.3%
Other
63.1%
Leisure, Travel & Tourism
12.1%
Retail
11.7%
Marketing and Advertising
11.7%
Financial Services
5.3%
Computer Software
5.3%
Other
53.9%
Alternatives
Discussions
How does AB Tasty work?
1 Comment
Official Response from AB Tasty
AB Tasty is a SaaS (Software as a Service) solution that’s hosted in the cloud and provides a web interface for the ultra-simple creation of A/B tests,...Read more
How do I install AB Tasty on my site?
1 Comment
Official Response from AB Tasty
Before you can set up a campaign, you need to install the AB Tasty tag on your site. This process only takes a few minutes. Read more
Is AB Tasty compliant with personal data protection laws?
1 Comment
Official Response from AB Tasty
Since we’re dedicated to respecting international laws and regulations, we make sure that our solution is compliant with all data regulation.Read more
In the reporting, whats a unique view?
1 Comment
MA
To summarise this for you, Unique Views is a metric to look at each individual visitor across all of their sessions within the duration of a test project....Read more
Webtrends Optimize has no more discussions with answers
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