Having worked with the Website Experimentation Services, this reviewer reports a noticeable increase in conversion rates through effective A/B testing. The process, however, requires extensive coordination with developers, leading to time and cost inconveniences.
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We didn't find anything helpful about their services. Review collected by and hosted on G2.com.
We hired Speero to review our Google Analytics setup. I told their CTO we were having two problems: Analytics was tracking sales to the wrong landing page and analytics was only tracking 70% of sales.
Speero’s CTO stated their customers usually track 90% of sales through Analytics.
Speero stated it would cost $3,250 to review our analytics setup and we paid the fee.
They offered us a bunch of ideas to add to our analytics account, like how far down a page a user scrolls, which we would pay them $200/hour to complete. But, I don’t care how far down a user scrolls when analytics is tracking everything wrong.
Speero thought our analytics account was setup and tracking correctly.
One year later I contacted Speero’s CTO as our tracking never improved over 70% and after looking further into it something still seemed wrong. They wanted us to pay them $200/hour to do what we already paid them (to find the two problems we previously paid them to find) and told me their analytics setup can cost as much as $10,000+.
I mentioned that we already paid them to find the two problems and they didn’t find them. I was happy to pay them something, but I didn’t feel like giving them a blank check at $200/hr for something they had failed to find the first time we paid them to figure it out.
Speero’s CTO accused me of asking for free work (after we paid them $3,250 to find the problems) and then thought we were too poor to afford Speero. I contacted Speero’s CEO about our experience and he simply thanked me for my candid feedback.
After looking into the analytics problem further we found the issue causing sales to be tracked to the wrong landing page, which was also the same problem causing us to only track 70% of sales. Unfortunately we wasted one year with bad data and making the wrong decisions based on that bad data, because we were thinking our analytics was setup correctly because Speero told us it was.
Sometimes mistakes happen and sometimes a company screws up. I believe the sign of a great company is when they try to make up for any mistakes they made. I can’t say Speero is a great company and have no plans on hiring them in the future because they don’t seem to stand behind their work. They failed to find the problem that was causing the two issues I told them were happening.
At the very least an apology for not finding the problem we paid them to find, or our analytics being screwed up for another year would have been nice, but that never happened. Review collected by and hosted on G2.com.
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