--- title: Wati Reviews meta\_title: 'Wati Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 504 reviews by the users' company size, role or industry to find out how Wati works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 504 scale: '5' date\_modified: '2026-08-31' parent\_category: name: Customer Service url: https://www.g2.com/categories/customer-service --- # Wati Reviews & Product Details Visit Website Wati is an agentic customer engagement platform that transforms conversations into revenue across marketing, sales, and support. By uniting AI agents and human teams across WhatsApp, Instagram, RCS, voice, and web chat, Wati unlocks growth via meaningful interactions while the Wati AI Copilot supercharges your team's productivity. Trusted by over 16,000 customers across 190+ countries, Wati simplifies complex operations and business conversations with a unified inbox, no-code automation, and our intelligent AI layer, Astra. Proudly backed by Tiger Global, Sequoia Capital, DST Global, and Shopify, and recognised as a Premium Partner of Meta and Google. Wati, the Agentic Customer Engagement Platform for Revenue Growth. © Wati 2026. Clare.ai Limited. GDPR Compliant. ISO/IEC 27001 Certified. SOC 2 Compliant. * * * Product Website Wati Seller [Wati](https://www.g2.com/sellers/wati-4020a7cd-92a3-4b52-ae1c-627179ab724d) Discussions [Wati Community](https://www.g2.com/products/wati/discuss) Languages Supported Arabic, English, Hindi, Portuguese, Spanish, Chinese (Simplified), Chinese (Traditional) Solution Type All-in-One Overview by Shirish Nair ![Duolingo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Duolingo") Used by Duolingo and 7 others ##### Featured Companies [ ![Duolingo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Duolingo") Duolingo](https://www.g2.com/products/duolingo/reviews)[ ![AiTrillion](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AiTrillion") AiTrillion](https://www.g2.com/products/aitrillion-com-aitrillion/reviews)[ ![Bowaba Digital Marketing Agency](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bowaba Digital Marketing Agency") Bowaba Digital Marketing Agency](https://www.g2.com/products/bowaba-digital-marketing-agency/reviews)[ ![Bitrix24](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bitrix24") Bitrix24](https://www.g2.com/products/bitrix24/reviews)[ ![Ruuby](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ruuby") Ruuby](https://www.g2.com/products/ruuby/reviews)[ ![Codegiant](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Codegiant") Codegiant](https://www.g2.com/products/codegiant/reviews)[ ![Calance](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Calance") Calance](https://www.g2.com/products/calance/reviews)[ ![AdsHelper](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdsHelper") AdsHelper](https://www.g2.com/products/adshelper/reviews) Beta Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/wati/pricing) ## Wati Integrations (40) What do users say about integrations? Verified by Wati [Show More Integrations](https://www.g2.com/products/wati/integrations) ![Carlos C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carlos C.") CC Carlos C. Desenvolvedor Wordpress Mid-Market (51-1000 emp.) 4/30/2026 "" 4.5/5 Response from Cheuk Kwan (Poko) Lam of Wati [Editedit](https://www.g2.com/survey_responses/wati-review-12724379/official_response/edit) Knowing that Wati is playing a key role in supporting your association's mission is incredibly rewarding. Using our webhooks and chatbot widgets to seamlessly capture donation data and streamline donor support is a fantastic, highly impactful use case, and we’re thrilled to hear it has directly boosted your fundraising efforts. Your feedback on our customer service AI is spot-on—it absolutely needs to be intuitive enough to guide users seamlessly, even if they aren't tech-savvy. We're passing this directly to our AI developers to help us build more flexible, natural conversational flows. Thank you for the impactful work you're doing and for the honest review! Best regards, Team Wati 8/20/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of sellerAI Translated SP Shivam P. Sales Development Representative Small-Business (50 or fewer emp.) 7/11/2026 "Game-Changing WhatsApp Automation for Meta Ad Lead Follow-Up" 4.5/5 What do you like best about Wati? I really like the WhatsApp integration feature, which helps me create automation sequences and workflows to manage the leads we get from Meta ads. Now, all replies are handled by WATI instead of our team having to manage them manually like before, and no lead follow-up gets missed. That’s been a real game changer for our automobile software company. Review collected by and hosted on G2.com. What do you dislike about Wati? The integrations could be simplified a bit. It’s not a major concern for us, but it’s still an area that could be improved. Review collected by and hosted on G2.com. What problems is Wati solving and how is that benefiting you? We run Meta ads for lead generation for our automobile software product. Before WATI, we were handling replies and follow-ups manually, and because of that we missed a large portion of lead engagement, which caused our conversion rate to drop significantly. After we started using WATI, we integrated our WhatsApp channel, and now all leads are managed through WATI, including follow-ups and ongoing engagement. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Abhishek p.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abhishek p.") AP Abhishek p. Digital Marketing Manager Mid-Market (51-1000 emp.) 6/26/2026 "Seamless API Integration and Reliable Performance for Streamlined Lead Management" 5/5 What do you like best about Wati? What I like best about Wati is its seamless integration capabilities and reliable performance. The API integration process is straightforward, which makes it easy to connect with our existing systems and automate workflows. It has helped us improve lead management efficiency and streamline communication. The platform performs consistently well, with quick response times and smooth day-to-day operations. Review collected by and hosted on G2.com. What do you dislike about Wati? One area where Wati could improve is in customization flexibility for certain workflows, as some advanced use cases require extra setup. At times, response handling and dashboard navigation can feel a bit limited when managing large volumes of leads. Improving these areas would make the platform even more efficient. Review collected by and hosted on G2.com. What problems is Wati solving and how is that benefiting you? Wati is helping us solve key operational challenges like team management, lead privacy, and fair lead distribution. The round-robin feature ensures leads are assigned evenly across the team, which improves efficiency and accountability. It also helps maintain lead privacy by controlling access and reducing overlap, making our workflow more organized and secure. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Hospitality](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospitality") AH Verified User in Hospitality Small-Business (50 or fewer emp.) 8/28/2026 "Call funcitons not working - zero support" 0/5 What do you like best about Wati? The Wati system is easy to use and to setup Review collected by and hosted on G2.com. What do you dislike about Wati? Unfortunately, our experience with WATI has been very disappointing. Since day one, we experienced functionality issues with WhatsApp calling. When clients called us, we often could not hear them, meaning we had to hang up and call them back every time. This made the calling functionality practically unusable for our business. We reported the issue more than three times, but instead of receiving proper technical or personal support, we mostly received automated/AI-style responses that did not resolve the problem. For a business communication platform, the lack of effective human support was particularly frustrating. As the system was not functioning properly for our needs, we requested a refund. This was declined. We had also purchased additional conversation credits and still have approximately USD 50 remaining, but we were informed that this balance would not be refunded either. Overall, we paid for a service that did not function reliably for us, received inadequate support despite repeatedly reporting the issue, and were unable to recover our remaining credit balance. Based on our experience, I cannot recommend WATI. Review collected by and hosted on G2.com. What problems is Wati solving and how is that benefiting you? Multi-User communication system that integrates WhatsApp, Facebook Messenger, Instagram etc. Review collected by and hosted on G2.com. Show More Response from Shirish Nair of Wati [Editedit](https://www.g2.com/survey_responses/wati-review-13376178/official_response/edit) Hi there, Thank you for sharing your detailed feedback. We're really sorry your experience with Wati didn't meet expectations. We'd like the chance to understand what went wrong and make it right. As G2 reviews are anonymous, we can't identify your account from here. Could you please reach out to us at shirish@wati.io mentioning this review with a few details? We'll ensure to look into this on priority and address get you a proper resolution. Looking forward to hearing from you. Thank you! Team Wati Current UserValidated ReviewerSource: Organic ![Ahmad Fadlan A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ahmad Fadlan A.") AA Ahmad Fadlan A. Mid-Market (51-1000 emp.) 8/21/2026 "Efficient, User-Friendly CRM with Room for Analytical Growth" 4/5 What do you like best about Wati? I really like how Wati makes it easy for us to create workflows. It's super convenient because even though there are templates, we can customize them to suit our needs. The ability to connect to other platforms through webhook and API is another feature we appreciate. Wati is also quick to update and adapt to changes, like when WhatsApp introduced business calls, Wati had that feature available really fast compared to the local competitors. I also enjoy the UI/UX of Wati; it's super easy to understand even without a sales representative training you. Additionally, the workflows help us filter out hundreds to thousands of customer inquiries, turning them into more qualified leads, which is really helpful for our business. We also use the broadcast feature extensively, which stands out for us. Review collected by and hosted on G2.com. What do you dislike about Wati? I think one thing that I really want to be improved is the dashboard. The analytical dashboard could be better because we heavily use the tagging system, but we can't see that on the analytics channel. It would be beneficial to filter out leads based on tagging and have a custom dashboard for it. So, the dashboard and analytical page are areas that I think could be improved. Review collected by and hosted on G2.com. What problems is Wati solving and how is that benefiting you? I use Wati for quick customer response out of hours and it simplifies training with its friendly interface. Wati's workflows help filter thousands of inquiries into qualified leads, and its rapid updates enable us to adapt to new features like WhatsApp business calls efficiently. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Nilabja U.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nilabja U.") NU Nilabja U. Digital Marketing Executive Small-Business (50 or fewer emp.) 5/22/2026 "Organized WhatsApp Communication with Powerful Automation, Integrations, and AI, Pricey for SMBs" 4/5 What do you like best about Wati? What I like best about Wati is that it makes WhatsApp communication much more organized and manageable for our business. Instead of handling customer messages/leads randomly, everything comes into one proper dashboard where our team can track conversations, reply faster, and write notes about each lead. The broadcast and automation features are also useful, especially when we need to send marketing messages, updates, and follow-ups. What I like best about Wati is that it is easy to connect with HubSpot, Zapier, Google Sheets, and others, and it makes it more practical because leads and customer details can be moved or updated without doing everything manually. We used the Wati chatbot builder, and it is very easy to create, just drag and drop, add actions, and your chatbot is ready. You will find some chatbots already built in. In terms of performance, it works well for regular customer communication, broadcasts, and team-based chat handling. We have never faced any lag issues, even when the chat volume is very high. The pricing also feels reasonable when the business is actively using WhatsApp every day for leads, updates, and customer support. The latest Instagram automation feature was needed, and we are happy that they have introduced it. It can literally reply to comments, capture leads from the Instagram inbox, and move them into the sales pipeline, making it ideal for high-engagement campaigns. Talking about Support, Wati provides support through Live chat & Email. The response is fast and reliable every time we have contacted the support team. Newly introduced AI features like Conversation Summary and CX score are no less than a game-changer in customer support or service. It optimizes the whole process and saves a lot of time for the customer and us in a big way. Review collected by and hosted on G2.com. What do you dislike about Wati? The pricing is also slightly higher than that of other vendors working in India, especially when you add WhatsApp conversation charges, platform fees, and user-based costs. Users with low-volume leads may feel it is expensive. Review collected by and hosted on G2.com. What problems is Wati solving and how is that benefiting you? Wati helped us manager Whatsapp communication in one organized dashboard instead of scattered chats on different phones or team members. It benefits us by making replies faster, improving lead tracking, reducing missed queries, and helping the team handle customer communication more professionally through automation, chatbots, and shared inbox features. Review collected by and hosted on G2.com. Show More Response from Cheuk Kwan (Poko) Lam of Wati [Editedit](https://www.g2.com/survey_responses/wati-review-12859197/official_response/edit) It is incredible to read such a comprehensive breakdown of your experience. Knowing that our drag-and-drop chatbot builder, seamless HubSpot integrations, and zero-lag performance are keeping your operations running smoothly is a huge win. We're especially thrilled to hear that our newer AI features—like Conversation Summary and CX scoring—are proving to be genuine game-changers for your team's daily productivity. You also raised a very fair point about our pricing structure, particularly within the highly competitive market in India. When you factor in platform fees, user seats, and Meta's standard conversation charges, the total cost can definitely feel heavy for businesses handling a lower volume of leads. We benchmark our pricing to reflect the enterprise-grade reliability and deep ecosystem integrations required for scaling, but your feedback is invaluable as we continuously evaluate how to balance that infrastructure with better accessibility for growing teams. Thank you for the fantastic, detailed review and for being a power user! Best regards, Team Wati Current UserValidated ReviewerSource: Organic RA Riyaz A. Manager- Digital Marketing Small-Business (50 or fewer emp.) 8/25/2026 "Easy Onboarding and Simple to Use" 4/5 What do you like best about Wati? Easy to get onboard and easy to use the system We are paying just a few bucks monthly for this software and it is giving us high ROI in terms of performance and lead handling. So I would say, for us Wati is good for lead outreach and follow up without missing a single one. Review collected by and hosted on G2.com. What do you dislike about Wati? It do not explicitly tell why a particular message got flagged as spam Review collected by and hosted on G2.com. What problems is Wati solving and how is that benefiting you? Wati is helping us manage leads in bulk. It gives us an easy way to integrate with our internal CRM resulting very effective way of lead follow up and keep a track of it Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Muhammed S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Muhammed S.") MS Muhammed S. Conversational Marketing Expert, Consultant & Coach Small-Business (50 or fewer emp.) 12/5/2025 "Game-changer for our service business" 5/5 What do you like best about Wati? I’ve been using WATI for more than 2 years now, and honestly, it has played a big role in how I handle conversations and sales on WhatsApp. What I like the most is how simple it made automation. Earlier, managing leads manually on WhatsApp was messy and time-consuming. With WATI, I was able to set up flows for lead qualification, follow-ups, and even basic customer support without needing a technical background. It helped me bring some structure into my sales process. The broadcast and segmentation features are also very useful. I can target the right audience instead of sending the same message to everyone, which improved my response rates. Recently, their Instagram integration has been a solid addition. Being able to capture leads from Instagram DMs and bring them into the same system makes things much smoother. Now I don’t have to jump between platforms, and I can automate replies there as well, which is a big advantage if you're running ads or getting a lot of inbound messages. Overall, if you're serious about WhatsApp marketing and conversational sales, WATI is a strong tool to start with and grow on. It helped me move from manual chatting to a more system-driven approach, which made a real difference in my business. Review collected by and hosted on G2.com. What do you dislike about Wati? Sometimes the interface feels a bit slow, and setting up more advanced automations could be more flexible. Also, pricing can feel a bit high as you scale Review collected by and hosted on G2.com. What problems is Wati solving and how is that benefiting you? 24 hours availability on chat, Follow-up, one single team inbox. omnichannel messaging automation Review collected by and hosted on G2.com. Show More Response from Cheuk Kwan (Poko) Lam of Wati [Editedit](https://www.g2.com/survey_responses/wati-review-12053498/official_response/edit) Two years is a fantastic milestone, and it’s incredibly rewarding to know Wati helped you transition from chaotic manual chatting to a structured, system-driven sales process. Keeping your WhatsApp and Instagram leads under one roof is exactly how we want to help teams streamline their omnichannel outreach. You also brought up some very fair points regarding UI speed and the flexibility of advanced flows. We are actively optimizing the dashboard's performance and working on updates to give users more control over complex automation logic. As for the scaling costs, we know balancing a budget with high message volume is a challenge, and your feedback helps us evaluate how our pricing tiers support long-term partners as they scale. Thank you for sticking with us for the past two years and helping us improve. Best regards, Team Wati 5/12/2026 Current UserValidated ReviewerSource: Organic ![Allinwa S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Allinwa S.") AS Allinwa S. Conversational Marketing Expert, Consultant & Coach Small-Business (50 or fewer emp.) 5/1/2026 "Best whatsapp automation and instagram automation tool for SMEs" 5/5 What do you like best about Wati? I’ve been using WATI for more than 2 years now, and honestly, it has played a big role in how I handle conversations and sales on WhatsApp. What I like the most is how simple it made automation. Earlier, managing leads manually on WhatsApp was messy and time-consuming. With WATI, I was able to set up flows for lead qualification, follow-ups, and even basic customer support without needing a technical background. It helped me bring some structure into my sales process. The broadcast and segmentation features are also very useful. I can target the right audience instead of sending the same message to everyone, which improved my response rates. Recently, their Instagram integration has been a solid addition. Being able to capture leads from Instagram DMs and bring them into the same system makes things much smoother. Now I don’t have to jump between platforms, and I can automate the comments on instagram posts, DMs as well, which is a big advantage if you're running ads or getting a lot of inbound messages. That said, there are still areas where things can improve. Sometimes the interface feels a bit slow, and setting up more advanced automations could be more flexible. Also, pricing can feel a bit high as you scale. Overall, if you're serious about WhatsApp marketing and conversational sales, WATI is a strong tool to start with and grow on. It helped me move from manual chatting to a more system-driven approach, which made a real difference in my business. Review collected by and hosted on G2.com. What do you dislike about Wati? Nothing dislike about wati. I felt evereything is great. but you have improve the support Review collected by and hosted on G2.com. What problems is Wati solving and how is that benefiting you? Automation, Broadcasting, Team Inbox, 24\*7 omnichannel chat availability. Integrations with other softwares, automation of whatsapp and instagram Review collected by and hosted on G2.com. Show More Response from Cheuk Kwan (Poko) Lam of Wati [Editedit](https://www.g2.com/survey_responses/wati-review-12729120/official_response/edit) Thank you for sharing your feedback with us. We're glad to hear that the automation and omnichannel features are working well for your team's workflow. We take your comments about our support team seriously. Having reliable human backup is essential when managing conversational automation, and we are actively working to improve our response times and overall service quality. We appreciate you pointing out exactly where we need to step up. Best regards, Team Wati 5/7/2026 Current UserValidated ReviewerSource: Organic ![Diandra S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Diandra S.") DS Diandra S. Marketing Mid-Market (51-1000 emp.) 5/4/2026 "WATI Streamlines Customer Communication with Intuitive WhatsApp Automation" 4/5 What do you like best about Wati? WATI has been a game-changer for streamlining our customer communication, especially with its intuitive WhatsApp automation and shared team inbox. The ability to manage high volumes of queries efficiently while maintaining a personalised touch has significantly improved our response times and customer satisfaction. Features like broadcast messaging and easy integration into our existing workflows have made it a valuable tool for both marketing campaigns and day-to-day engagement. Review collected by and hosted on G2.com. What do you dislike about Wati? One minor drawback is that some of the more advanced features; like deeper customisation or reporting can feel a bit limited unless you move to higher-tier plans, which may not suit every budget. Review collected by and hosted on G2.com. What problems is Wati solving and how is that benefiting you? WATI solves the challenge of managing high volumes of customer conversations across WhatsApp by centralising messages into one shared inbox and enabling automation for common queries. This has reduced response times, improved team collaboration, and ensured no customer messages fall through the cracks. As a result, we’re able to deliver faster, more consistent service while freeing up time to focus on more meaningful customer interactions and campaign execution. Review collected by and hosted on G2.com. Show More Response from Cheuk Kwan (Poko) Lam of Wati [Editedit](https://www.g2.com/survey_responses/wati-review-12741946/official_response/edit) Hearing that Wati has been a game-changer for your team's response times and customer satisfaction is the best feedback we could ask for. Balancing a high volume of queries while keeping that personalized touch is exactly what the shared inbox and automation were built to handle. Your point about our tiered feature structure is completely fair. Gating advanced customization and deep reporting behind higher plans can definitely pose a challenge for tighter budgets. We continuously look at how features are distributed across our tiers to ensure value at every level, and your feedback helps us keep those constraints top of mind. Thank you for taking the time to share such a thoughtful, well-rounded review! Best regards, Team Wati Current UserValidated ReviewerSource: Organic ## Questions about Wati? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Wati ](https://www.g2.com/products/wati/discussions/new) ![Evercare O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Evercare O.") EO Evercare Onboarding • Last activity 7 months ago How to include pictures as a button option? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/how-to-include-pictures-as-a-button-option) ![Aiman N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aiman N.") 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