unLocked CRM is a customer relationship management platform built exclusively for insurance distribution. It provides agents, agencies, and field marketing organizations (FMOs) with integrated multi-carrier quoting, automated commission tracking, and AI-driven workflow tools within a single workspace.
The platform supports professionals selling life insurance, health insurance, Medicare, annuities, final expense, and ACA Marketplace products. Rather than adapting a general-purpose CRM for insurance, unLocked was designed around the specific operational requirements of insurance sales and servicing from inception.
Core capabilities include:
Multi-Line Quoting Engine. A natural-language interface that generates competitive quotes across 1,228 carriers spanning eight product lines: life, annuity, Medicare Advantage, Medicare Supplement, ACA, hospital indemnity, dental/vision/hearing, and final expense. Agents can input client details via text, voice, uploaded PDFs, or photos of existing policies to receive side-by-side carrier comparisons in under two minutes.
Automated Commission Management (Commission+). Ingests commission statements from 332 carrier feeds, reconciles expected versus received payments, flags missing commissions, and calculates payroll across multi-level agency hierarchies with split and override tracking.
Nine Purpose-Built AI Tools. Includes autonomous outbound calling with objection handling (Agent AI), a 24/7 inbound AI receptionist (Arwyn), underwriting pre-qualification, policy replacement risk analysis, lead scoring, recruiting automation, and natural-language CRM commands that execute multi-step tasks from a single prompt.
Insurance-Native Operations. Pre-configured pipelines, 463 ready-to-deploy templates, license and appointment management, e-applications with built-in e-signature, and TCPA-compliant SMS and email marketing with AI send-time optimization.
Voice OS. A hands-free assistant that enables agents to generate quotes, manage contacts, and execute CRM tasks through spoken commands while in the field or on calls.
The platform is designed for independent agents, captive agents, agency principals, and FMOs managing distributed teams. It addresses fragmentation across carrier portals, manual commission reconciliation, and the operational overhead of managing multiple disconnected software tools. Available in English and Spanish.
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unLocked CRMDiscussions
unLocked CRM CommunityLanguages Supported
English, Spanish
Overview by
Jacob Lock