Traackr Reviews & Product Details

Traackr is the system of record for data-driven influencer marketing, providing the intelligence and tools needed to run impactful influencer marketing programs. Our platform enables marketers to drive greater impact and ROI by investing in the right strategies, outsmart their competitors, streamline campaigns, and scale global programs. We are honored to power the most advanced and largest scale influencer marketing programs in the world for brands who are leading the way and their agencies, including L'Oréal, Shiseido, Unilever, Charlotte Tilbury, Michelin, Pandora, Samsung, Omnicom, Edelman, and Cheil. Our company was born global and thrives on enabling effective coordination across 70 countries and 26 languages. You can find us in San Francisco, New York, Boston, London, Paris, and Singapore. Visit www.traackr.com to learn more.

Product Website

Seller

Traackr

Discussions

Traackr Community

Languages Supported

Arabic, Czech, Danish, German, Greek, English, Finnish, French, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Tagalog, Thai, Turkmen, Vietnamese

Product Description

The system of record for data-driven influencer marketing. Traackr provides the data, platform, and experience you need to build your global influencer marketing program.

Overview by

Tori Braunston (Marketing Manager, Operations at Traackr)

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

View More Pricing Information

Traackr Integrations

(3)

Verified by Traackr

Traackr Media

Traackr Demo - Influencer Discovery & Vetting

Search the largest global influencer data set by influencer content, attributes, and audience criteria to surface the best potential partners. Leverage data-driven insights to ensure those influencers are brand safe, on-message, and speak to your target audience.

Simplify your workflow for all types of influencer campaigns and connect your efforts to results with comprehensive reporting and analytics.

Track spend, analyze performance, and optimize your ROI by investing in the right strategies.

Gain visibility, standardize workflows, and establish common measurement frameworks with a global system of record.

Understand how your brand and competitors perform among all influencers in your market and uncover actionable insights to guide your strategy.

Official Downloads

(5)

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Navigating the Influencer Marketing Technology Landscape

Interactive Demo

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Robin Gabriel M.

KOL Manager

Small-Business (50 or fewer emp.)

9/18/2024

Business partner of the seller or seller's competitor, not included in G2 scores.

"Effective way to track online campaigns and influencer analytics"

5/5

What do you like best about Traackr?

Traackr is really useful when it comes to live and accurate analytics of KOLs. It's easy to use as well. Review collected by and hosted on G2.com.

What do you dislike about Traackr?

I have none. Actually, all of the features are very helpful and I have nothing to say that can be improved on. Review collected by and hosted on G2.com.

Anna B.

Brand Digital Manager

Enterprise (> 1000 emp.)

11/26/2024

"Support is amazing, tool needs only few improvements to be the best in the world :)"

4.5/5

What do you like best about Traackr?

Real time data, huge scale of data, availability, filtering Review collected by and hosted on G2.com.

What do you dislike about Traackr?

Some obstacles in data upload especially regarding PRO category Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

2/20/2025

"useful and complete"

3/5

What do you like best about Traackr?

a comprehensive platform that keeps improving

the customer support is always available & happy to help Review collected by and hosted on G2.com.

What do you dislike about Traackr?

lack of features to make use more efficient Review collected by and hosted on G2.com.

Noah L.

Owner

Mid-Market (51-1000 emp.)

10/18/2024

"Features vs Speed"

3.5/5

What do you like best about Traackr?

I find the function to drop in mutliple links or names of influencers very helpful Review collected by and hosted on G2.com.

What do you dislike about Traackr?

I dont like the speed of traackr a lot of times Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

9/27/2024

"A great way to vet content creators"

4.5/5

What do you like best about Traackr?

I really enjoy using Traackr for vetting content creators - the process of reviewing creator profiles and audience demographics is very straightforward and super insightful when it comes to needing to adhere to certain parameters. Review collected by and hosted on G2.com.

What do you dislike about Traackr?

My main callout would be the load time - it takes quite some time to load between every click, so it is important to block out an adequate amount of time for Traackr use. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

2/4/2025

"The tools has met my expectations."

4/5

What do you like best about Traackr?

Visual dashboards with consolidated data. Review collected by and hosted on G2.com.

What do you dislike about Traackr?

Limited data are being offered.

Lack of custom metrics customization. Review collected by and hosted on G2.com.

Verified User in Consumer Goods

Small-Business (50 or fewer emp.)

2/21/2025

"Daily Use"

4/5

What do you like best about Traackr?

-Easy of use

-good relationship with the internal team to escalate problems

-improvement following our insights

-possibility of sorting the information that interests us or not Review collected by and hosted on G2.com.

What do you dislike about Traackr?

less useful for finding influencers for our castings Review collected by and hosted on G2.com.

Geraldin G.

Project assistant

Mid-Market (51-1000 emp.)

10/2/2024

"Very functional for everyday use at work."

5/5

What do you like best about Traackr?

It is a very comprehensive platform and has the necessary metrics for analysis. Review collected by and hosted on G2.com.

What do you dislike about Traackr?

The metrics take too long to load, it should be faster, and all the metrics for the nanos should also be included. Review collected by and hosted on G2.com.

Verified User in Consumer Goods

Enterprise (> 1000 emp.)

11/27/2024

"Great Customer service"

5/5

What do you like best about Traackr?

Traackr makes it easy to track influencer perfromance in campaigns. Any issue thay arises their customer service team is fast acting to answer and fix any issues. Review collected by and hosted on G2.com.

What do you dislike about Traackr?

Traackr is oftent slow to refresh and download reports Review collected by and hosted on G2.com.