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Compare CreatorIQ and Traackr 
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At a Glance
Market Segments
Mid-Market (42.9% of reviews)
Small-Business (36.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
CreatorIQ
Star Rating
(566)4.6 out of 5
Market Segments
Mid-Market (42.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CreatorIQTraackr
Star Rating
(381)4.3 out of 5
Market Segments
Small-Business (36.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about TraackrSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that both Traackr and CreatorIQ offer solid influencer marketing solutions, but CreatorIQ edges out slightly with a higher star rating, indicating a bit more overall satisfaction among users. Reviewers appreciate CreatorIQ's AI features that simplify creator discovery and campaign management, making it a favorite for those looking for efficiency.
- Users say that Traackr excels in influencer vetting and discovery, providing a comprehensive pool of vetted influencers globally. This feature is particularly praised for its ability to streamline the process of accessing influencers, which can be a game-changer for companies looking to enhance their marketing strategies.
- According to verified reviews, CreatorIQ shines in its reporting and analytics capabilities, with users highlighting the clear overview of influencer performance and campaign insights. This transparency allows marketers to easily track results and measure impact, which is crucial for optimizing future campaigns.
- Reviewers mention that while Traackr has a strong focus on managing influencer relationships, it sometimes lacks the same level of intuitive user experience as CreatorIQ. Users have noted that CreatorIQ's integration with CRM systems enhances its usability, making it easier to manage campaigns and track performance.
- G2 reviewers highlight the quality of support provided by CreatorIQ, which received notably higher ratings compared to Traackr. Users appreciate the timely updates and improvements in creator data and analytics, indicating that CreatorIQ is committed to evolving its platform based on user feedback.
- Users report that both platforms have their strengths, but Traackr's comprehensive approach to influencer management is particularly beneficial for small businesses. However, some users feel that CreatorIQ's focus on mid-market solutions may offer more robust features for larger campaigns, making it a better fit for those with more extensive needs.
Pricing
Entry-Level Pricing
CreatorIQ
No pricing availableTraackr
No pricing availableFree Trial
CreatorIQ
No trial information availableTraackr
No trial information availableRatings
Meets Requirements
8.5
450
8.0
314
Ease of Use
8.6
455
8.0
318
Ease of Setup
8.4
187
8.3
184
Ease of Admin
8.7
167
8.2
143
Quality of Support
9.5
446
8.7
298
Has the product been a good partner in doing business?
9.5
172
8.7
137
Product Direction (% positive)
9.5
437
9.2
305
Features by Category
Influencer Marketing
7.8
356
|
Verified
7.9
215
|
Verified
8.1
340
8.2
237
|
Verified
8.4
326
|
Verified
8.4
231
|
Verified
8.1
346
|
Verified
8.0
236
|
Verified
7.8
309
|
Verified
7.8
215
|
Verified
7.3
186
7.0
192
7.7
232
|
Verified
6.6
194
|
Verified
8.7
373
|
Verified
8.2
232
|
Verified
8.8
377
|
Verified
8.0
231
|
Verified
8.5
361
|
Verified
7.4
216
|
Verified
6.9
113
|
Verified
7.0
171
|
Verified
6.6
120
|
Verified
6.7
168
|
Verified
6.4
109
|
Verified
6.6
163
|
Verified
6.2
101
|
Verified
6.2
160
|
Verified
Agentic AI - Influencer Marketing Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
CreatorIQ and Traackr are categorized as Influencer Marketing Platforms
Unique Categories
CreatorIQ has no unique categories
Traackr has no unique categories
Reviews
Reviewers' Company Size
CreatorIQ
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Traackr
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
30.5%
Cosmetics
15.9%
Consumer Goods
9.7%
Public Relations and Communications
8.6%
Apparel & Fashion
5.5%
Other
29.8%
Marketing and Advertising
30.0%
Cosmetics
22.8%
Public Relations and Communications
12.2%
Consumer Goods
9.0%
Apparel & Fashion
3.2%
Other
22.8%
Discussions
what is the formula for calculating earned media value EMV?
1 Comment
MP
Hey Dan, great question! EMV is calculated based on 2 variables:
1. The type of post. Each piece of content starts off at a baseline EMV value based on...Read more
CreatorIQ has no more discussions with answers
What does Traackr do?
1 Comment
TB
Traackr is the influencer marketing platform for data-driven influencer marketers. The platform enables influencer discovery, campaign management and...Read more
Traackr has no more discussions with answers
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