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Traackr Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Traackr Integrations

(3)
Verified by Traackr

Traackr Media

Traackr Demo - Influencer Discovery & Vetting
Search the largest global influencer data set by influencer content, attributes, and audience criteria to surface the best potential partners. Leverage data-driven insights to ensure those influencers are brand safe, on-message, and speak to your target audience.
Traackr Demo - Campaign Management
Simplify your workflow for all types of influencer campaigns and connect your efforts to results with comprehensive reporting and analytics.
Traackr Demo - Budget Optimization
Track spend, analyze performance, and optimize your ROI by investing in the right strategies.
Traackr Demo - Program Management
Gain visibility, standardize workflows, and establish common measurement frameworks with a global system of record.
Traackr Demo - Market Benchmarking
Understand how your brand and competitors perform among all influencers in your market and uncover actionable insights to guide your strategy.
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Traackr Reviews (380)

Reviews

Traackr Reviews (380)

4.3
380 reviews

Pros & Cons

Generated from real user reviews
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Verified User in Marketing and Advertising
UM
Mid-Market (51-1000 emp.)
"Traackr Review for Daily Buisness"
What do you like best about Traackr?

I like that you can see all the relevant KPIs of an influencer so far, and also that you can create campaigns for better oversight Review collected by and hosted on G2.com.

What do you dislike about Traackr?

Sometimes, not all the correct accounts are linked to a creator, especially if they have multiple ones. Additionally, the overall handling could be made more user-friendly and simpler, so that, for example, you can go back one step without having to filter and search everything again (this is especially the case with campaigns—if you've filtered by a specific brand and click on a particular campaign, when you want to go back, you have to reapply all the filters). Review collected by and hosted on G2.com.

Andrea M.
AM
PR JR
Small-Business (50 or fewer emp.)
"You don't imagine what you have until you exploit it."
What do you like best about Traackr?

I liked understanding each part and understanding metrics and numbers. Choosing a creator goes beyond their name or stage, it's about conveying the love brand and guiding a campaign. Review collected by and hosted on G2.com.

What do you dislike about Traackr?

It's just that sometimes it takes a while to update Review collected by and hosted on G2.com.

Vero C.
VC
Junior Advocacy
Small-Business (50 or fewer emp.)
"Excelent platform"
What do you like best about Traackr?

Its very easy to use and make out campaigns so much easy Review collected by and hosted on G2.com.

What do you dislike about Traackr?

Nothing, its very usefull and makes everyting easyer to find and puts order in our campaigns Review collected by and hosted on G2.com.

Renee J.
RJ
Senior Account Supervisor
Small-Business (50 or fewer emp.)
"Excellent platform for creator vetting and performance tracking!"
What do you like best about Traackr?

Large database of creators with access to platform in-depth demographics and helpful vetting features like suspicius followers, audience credibiity scores; etc. Also fairly simple to set up a campaign for tracking posts. The instagram authentication makes it very simple to capture Instagram story posts and metrics. Customer support responds fairly quickly to issues and there are a lot of helpful resources for platform questions. Review collected by and hosted on G2.com.

What do you dislike about Traackr?

Campaign management in terms of messaging creators, contracting, and content sharing/review is not fully supported in the platform currently, at least in the way that is typical to an agency campaign process. Review collected by and hosted on G2.com.

Frida O.
FO
Jr Executive
Small-Business (50 or fewer emp.)
"Results, effectiveness"
What do you like best about Traackr?

The ability to have control over the management of the campaigns. Review collected by and hosted on G2.com.

What do you dislike about Traackr?

The fact that sometimes the primary content does not have the expected results due to platform updates. Review collected by and hosted on G2.com.

Viridiana E.
VE
Account Manager
Mid-Market (51-1000 emp.)
"Easy to use, intuitive use"
What do you like best about Traackr?

Managing campaigns it's easy, got all in one, from selection to operation and results Review collected by and hosted on G2.com.

What do you dislike about Traackr?

It gets down constantly with server errors Review collected by and hosted on G2.com.

Verified User in Cosmetics
UC
Enterprise (> 1000 emp.)
"First time Traackr user impressed with it's capabilities"
What do you like best about Traackr?

The fact that you can filter the data using so many different metric options. Super easy to use. Review collected by and hosted on G2.com.

What do you dislike about Traackr?

Nothing so far - everything is very comprehensive and user friendly. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
AP
Mid-Market (51-1000 emp.)
"Traackr Review"
What do you like best about Traackr?

The ability to track Instagram Stories, even those without any explicit brand-related language Review collected by and hosted on G2.com.

What do you dislike about Traackr?

I don't like the fact that a lot of the measurement tools are not up to date or working correctly. For example the tool that describes the influencer's score and positive sentiment. SOmetimes it marks an influencer as homophobic or controversial and when you look at the content it is not like that in reality Review collected by and hosted on G2.com.

Aijah  R.
AR
Campaign Manager
Small-Business (50 or fewer emp.)
"Seamless & Informative"
What do you like best about Traackr?

Being able to batch select creators to add product and deliverables is amazing! The only downside to traaackr is assets not always logging as 1/1- instead it would be 10/1 or 81/1. Would like to sugguest a quick way to batch proof for assets to be 1/1 as logged when selecting amount of deliverables. Review collected by and hosted on G2.com.

What do you dislike about Traackr?

Deliverables/Assets not being the amount its is logged as. Most of the time it is over populated. Review collected by and hosted on G2.com.

BG
Public relation coordinator
Small-Business (50 or fewer emp.)
"User friendly, efficient, helpful"
What do you like best about Traackr?

The most help is to create a data base for campaign really easily. Traackr helps the customer to naviguate through the vast world of influencers. Tracckr helps me find news influencers in my region (Canada) and discover new talents. Customer support is super responsive. Review collected by and hosted on G2.com.

What do you dislike about Traackr?

The upsides is that something they miss data or a story and it affects the data of the campaign. They don't have the capacity to track nanoinfluencers and it affects the overview of the campains Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

13 months

Average Discount

9%

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Traackr Features
Influencer Recruitment
Influencer Scoring
Audience Analysis
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