Traackr Reviews & Product Details

Traackr is the system of record for data-driven influencer marketing, providing the intelligence and tools needed to run impactful influencer marketing programs. Our platform enables marketers to drive greater impact and ROI by investing in the right strategies, outsmart their competitors, streamline campaigns, and scale global programs. We are honored to power the most advanced and largest scale influencer marketing programs in the world for brands who are leading the way and their agencies, including L'Oréal, Shiseido, Unilever, Charlotte Tilbury, Michelin, Pandora, Samsung, Omnicom, Edelman, and Cheil. Our company was born global and thrives on enabling effective coordination across 70 countries and 26 languages. You can find us in San Francisco, New York, Boston, London, Paris, and Singapore. Visit www.traackr.com to learn more.

Product Website

Seller

Traackr

Discussions

Traackr Community

Languages Supported

Arabic, Czech, Danish, German, Greek, English, Finnish, French, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Tagalog, Thai, Turkmen, Vietnamese

Product Description

The system of record for data-driven influencer marketing. Traackr provides the data, platform, and experience you need to build your global influencer marketing program.

Overview by

Tori Braunston (Marketing Manager, Operations at Traackr)

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

View More Pricing Information

Traackr Integrations

(3)

Verified by Traackr

Traackr Media

Traackr Demo - Influencer Discovery & Vetting

Search the largest global influencer data set by influencer content, attributes, and audience criteria to surface the best potential partners. Leverage data-driven insights to ensure those influencers are brand safe, on-message, and speak to your target audience.

Simplify your workflow for all types of influencer campaigns and connect your efforts to results with comprehensive reporting and analytics.

Track spend, analyze performance, and optimize your ROI by investing in the right strategies.

Gain visibility, standardize workflows, and establish common measurement frameworks with a global system of record.

Understand how your brand and competitors perform among all influencers in your market and uncover actionable insights to guide your strategy.

Official Downloads

(5)

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Navigating the Influencer Marketing Technology Landscape

Interactive Demo

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Milan L.

Head of Advocacy

Small-Business (50 or fewer emp.)

1/14/2025

"A great tool for CRM and campaign management"

4.5/5

What do you like best about Traackr?

A clear tool that moves forward with every update. Review collected by and hosted on G2.com.

What do you dislike about Traackr?

Sometimes the site is slower, which disrupts my workflow Review collected by and hosted on G2.com.

Leticia E.

finance controler

Mid-Market (51-1000 emp.)

12/11/2024

"Its a good experience and very usefull"

2.5/5

What do you like best about Traackr?

Its usefull, but same times is dificult to use, in same case the information is not register Review collected by and hosted on G2.com.

What do you dislike about Traackr?

Its slowly in some occasions, and the updated are slowly too Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

11/27/2024

"Very clearly Platform"

5/5

What do you like best about Traackr?

A simple and easy-to-understand indicator of value (VIT). It allows for detailed analysis when we dig deeper. Review collected by and hosted on G2.com.

What do you dislike about Traackr?

The UI is a bit confusing. There are some pages that reload every time we scroll. Review collected by and hosted on G2.com.

Laura L.

Influencer Marketing Manager

Mid-Market (51-1000 emp.)

12/11/2024

"fulfils its function, very useful."

4.5/5

What do you like best about Traackr?

Ease of search, ease od implementation, customer support and number of features Review collected by and hosted on G2.com.

What do you dislike about Traackr?

I actually find it very usefull,I also appreciate the new updates as I find them very useful. Review collected by and hosted on G2.com.

Víctor L.

Account Manager

Mid-Market (51-1000 emp.)

12/11/2024

"Data Collection"

3/5

What do you like best about Traackr?

The amount of profiles that you can track Review collected by and hosted on G2.com.

What do you dislike about Traackr?

it is unintuitive and slow at some times Review collected by and hosted on G2.com.

Monica E.

Influencer Marketing

Mid-Market (51-1000 emp.)

12/11/2024

"It is very useful and the content is up to date."

4.5/5

What do you like best about Traackr?

The updated content and I find the information easily. Review collected by and hosted on G2.com.

What do you dislike about Traackr?

Sometimes the platform works a bit slowly Review collected by and hosted on G2.com.

Alycia M.

Small-Business (50 or fewer emp.)

1/10/2024

"Game Changer!"

4.5/5

What do you like best about Traackr?

I love discovering and vetting potential partners using the Traacker platform. Being armed with engagement, reach, credibility and audience data is a huge advantage in negotiating partnerships. The increased visibility means we're reaching the right audience and helps us avoid any awkward discussions down the line. I also appreciate the efficiencies the platform has created for tracking analytics, relationship milestones, and content. The Traacker staff was phenomenal when it came to onboarding our account and providing guidance along the way. The platform is easy to use and we were able to ramp up quickly. Review collected by and hosted on G2.com.

What do you dislike about Traackr?

I'm eager to see the Shopify integration include offering more than one product for seeding to influencer partners on the backend. There are workarounds but it's more cumbersome than I'd like. I also wish there was a more seamless option for collecting analytics from partners who opt not to authenticate their IG accounts. Review collected by and hosted on G2.com.

Response from Tori Braunston of Traackr

edit

Thank you so much for your review Alycia! I'll pass on your praise to our Traackr onboarding team and your feedback on Shopify to our product team.

Verified User in Public Relations and Communications

Mid-Market (51-1000 emp.)

10/16/2024

"Love traackr to monitor campaigns"

5/5

What do you like best about Traackr?

I love that Traackr allows me to create campaigns to monitor social accounts - takes the stress out of contastanly checking manually. I use it constantly. Review collected by and hosted on G2.com.

What do you dislike about Traackr?

I sometimes struggle to find the people I am looking for Review collected by and hosted on G2.com.

Roberta B.

Head, Brand Media and Procurement (APAC)

Enterprise (> 1000 emp.)

1/4/2024

"Traackr empowers Marketers with precision insights in Influencer Marketing"

4.5/5

What do you like best about Traackr?

The top feature for me is without any doubts the customizable dashboards, which makes it extremely easy for marketers and channel owners to get insights without the need of BI and data analysts support. This feature drastically reduces reaction time for decision-making and strategy adjustments based on performance, setting Traackr apart from other platforms. Review collected by and hosted on G2.com.

What do you dislike about Traackr?

I'd like a more proactive customer support, particularly tailored for clients with a regional presence and multiple accounts. Enhancing the tool's usage to its maximum potential is crucial, and a Quarterly Business Review (QBR) session could be instrumental in guiding clients on optimizing their use of the tool, ensuring they extract maximum value and strategic insights for each account. Review collected by and hosted on G2.com.

What problems is Traackr solving and how is that benefiting you?

- Enable influencer marketing managers to get prompt insights, autonomously without the need of data analysts support

- Opportunity to include costs, next to performance metrics, to monitor business KPIs

- Evaluate best influencers fit through discovery function

- Possibility to share accounts with our external agency to facilitate campaign creation Review collected by and hosted on G2.com.

Ufonabasi B.

Enterprise (> 1000 emp.)

1/4/2024

"Powerful tool for managing influencers"

4/5

What do you like best about Traackr?

Detailed, complex overview of the social media landscape. It makes it easy to find high quality influencers with high engagment rates, frequent posting, and weed out those who have a lot of bot accounts through their resonance feature. It offers a simplified, streamined view of who's worked with different brands under our company umbrella in the past. Great way to aggregate data for running campaings. tHe team is amazong and are always there when you need them to answer questions and tweak feature suggestions. I use it almost daily to help manage our PR gifting list of influencers. Review collected by and hosted on G2.com.

What do you dislike about Traackr?

Because it's pulling information from a third party, it is very slow. It makes it frustrating to use sometimes to wait for the app to load and recognize the influencer's name initially. After that it takes about a day or 2 to pull all the information necessary. The "brand safety" feature isn't as accurate as I'd like, since it doesn't offer a nuanced view of why certain posts were flagged. Review collected by and hosted on G2.com.