# Traackr vs Upfluence Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Traackr excels in influencer vetting and discovery, making it easier for companies to connect with qualified influencers globally. Users appreciate the detailed insights the platform provides about influencer performance, which helps in making informed marketing decisions.
- **Users say** that Upfluence shines in its user-friendly interface and efficient workflow tools. Recent feedback highlights how the platform's AI-driven filters streamline the process of sourcing creators, making outreach seamless and intuitive for users.
- **Reviewers mention** that while Traackr has a solid overall G2 Score, it faces challenges in specific areas like user-generated content management and campaign analytics, where Upfluence significantly outperforms it. Users have noted Upfluence's robust tools for managing UGC and providing insightful campaign reports.
- **According to verified reviews** , Upfluence's customer support is highly praised, with users noting the helpfulness of onboarding assistance. This contrasts with Traackr, which, while still rated positively, does not receive the same level of acclaim for support quality.
- **Users highlight** that Traackr's comprehensive approach to influencer management is beneficial for businesses looking to track content and engagement effectively. However, some users feel that Upfluence's features for influencer collaboration and compensation are more advanced, making it easier to manage multiple influencers.
- **G2 reviewers indicate** that both platforms cater well to small businesses, but Upfluence has a larger share of reviews from this segment, suggesting it may be more tailored to the needs of smaller organizations. Users appreciate how Upfluence's pricing and features align with the budget constraints often faced by small businesses.



---
## Frequently Asked Questions

### What is the difference between Traackr vs Upfluence?

Upfluence stands out over Traackr with higher reviewer ratings, stronger support, and easier setup, while both target small businesses.

| | [Traackr](https://www.g2.com/products/traackr/reviews) | [Upfluence](https://www.g2.com/products/upfluence/reviews) |
| --- | --- | --- |
| G2 Rating (reviews) | 4.3/5 (377 reviews) | 4.6/5 (140 reviews) |
| Largest Segment | Small-Business | Small-Business |
| Ease of Setup score | 8.2 | 8.7 |
| Quality of Support score | 8.7 | 9.3 |
| Top Reviewer-Cited Strength | Ease of Use (27 all-time mentions) | Campaign Management (4 all-time mentions) |



### How do the pricing models of Traackr and Upfluence compare?

Upfluence is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Traackr.

- **Traackr:** Reviewers note a challenging and increasing pricing trend, discouraging for firms with minimal budgets.
- **Upfluence:** Reviewers highlight that pricing can be high for smaller businesses, but many find the value justified by the platform's features and support.



### What are the best alternatives to Traackr and Upfluence?

The top three alternatives to Traackr and Upfluence are Sprout Social Influencer Marketing, CreatorIQ, and GRIN.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Traackr](https://www.g2.com/products/traackr/reviews) | 4.3/5 (377 reviews) | Small-Business | Reviewers cite challenging and increasing pricing | Ease of Use (27 all-time mentions) |
| [Upfluence](https://www.g2.com/products/upfluence/reviews) | 4.6/5 (140 reviews) | Small-Business | Pricing can be high for small businesses, but value is often justified | Campaign Management (4 all-time mentions) |
| [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) | 4.3/5 (413 reviews) | Mid-Market | — | — |
| [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) | 4.6/5 (581 reviews) | Mid-Market | — | — |
| [GRIN](https://www.g2.com/products/grin/reviews) | 4.5/5 (483 reviews) | Small-Business | — | — |



### Which Influencer Marketing Platforms features should I prioritize when comparing Traackr and Upfluence?

Buyers comparing Traackr and Upfluence should prioritize campaign management, influencer management, ease of use, analytics, and customer support.

- **Campaign Management:** Traackr (22 all-time mentions), Upfluence (4 all-time mentions)
- **Influencer Management:** Traackr (22 all-time mentions), Upfluence (1 all-time mention)
- **Ease of Use:** Traackr (27 all-time mentions), Upfluence (1 all-time mention)
- **Analytics:** Traackr (10 all-time mentions), Upfluence (1 all-time mention)
- **Customer Support:** Traackr (14 all-time mentions), Upfluence (3 all-time mentions)



### What are the pros and cons of Traackr vs Upfluence?

Traackr's headline strength is ease of use, while Upfluence's is campaign management.

- **Traackr strengths:** Ease of Use (27 all-time mentions), Campaign Management (22), Influencer Management (22), Customer Support (14), Detailed Information (14), Metrics Tracking (14), Analytics (10), Helpful (7), Filtering Features (6), Response Time (6), Creativity (5), Navigation Ease (5), User Interface (5)
- **Traackr trade-offs:** Slow Loading (16), Technical Issues (14), Inaccuracy (13), Complexity (9), Limited Data (6), Update Issues (6), Search Functionality Issues (5)
- **Upfluence strengths:** Campaign Management (4), Customer Support (3), Sales Increase (3), Communication (2), Helpful (2), Metrics Tracking (2), Options Variety (2), Training (2), Analytics (1), Creativity (1), Ease of Use (1), Easy Integrations (1), Engagement (1), Filtering Features (1), Influencer Management (1), Intuitive (1)
- **Upfluence trade-offs:** Initial Complexity (2), Authentication Issues (1), Complexity (1), Limited Data (1)



### Is Traackr or Upfluence better for small businesses?

Upfluence is the better fit for small businesses, with higher ratings and strong small-business reviewer sentiment.

- **Traackr:** Largest segment is Small-Business; reviewers highlight ease of use and campaign management, but note pricing challenges for minimal budgets.
- **Upfluence:** Largest segment is Small-Business; reviewers consistently praise onboarding, support, and campaign management, with many citing time savings and ease of use for small teams.



### Which Influencer Marketing Platforms platform has better integrations?

Upfluence is favored for integrations, with reviewers highlighting its compatibility with Shopify and other marketing tools.

- **Traackr:** No recent reviewer-cited integrations.
- **Upfluence:** Reviewers mention integrations with Shopify, Klaviyo, and Outlook in recent reviews, noting their value for e-commerce and marketing workflows.



### How do Traackr and Upfluence compare on customer support?

Upfluence leads Traackr in Quality of Support by a material margin, with a 0.6-point advantage (9.3 vs 8.7).

- **Traackr:** Reviewers cite responsive and helpful customer support, with 14 all-time mentions, and note the value of the Traackr Academy for training.
- **Upfluence:** Reviewers consistently praise onboarding, live Q&A sessions, and proactive support, with 3 all-time mentions and frequent positive sentiment in recent reviews.



### Which is easier to implement, Traackr or Upfluence?

Upfluence is easier to implement than Traackr, with a 0.5-point higher Ease of Setup score (8.7 vs 8.2).

- **Traackr:** Reviewers describe setup as generally straightforward, but some note a learning curve and occasional technical issues.
- **Upfluence:** Reviewers highlight intuitive onboarding, step-by-step guidance, and easy integration with marketing tools, especially for small teams and e-commerce businesses.



| | Traackr | Upfluence | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 382 | 140 | 
| **Largest Market Segment** | Small-Business (37.0% of reviews) | Small-Business (68.3% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $478.00 1 Search and Contact Module Per Month | 

---
## Top Pros & Cons

### Traackr

Pros:
- Ease of Use (16 reviews)
- Campaign Management (13 reviews)

Cons:
- Slow Loading (9 reviews)
- Technical Issues (8 reviews)

### Upfluence

Pros:
- Helpful (5 reviews)
- Campaign Management (4 reviews)

Cons:
- Complexity (2 reviews)
- Initial Complexity (2 reviews)

---
## Ratings Comparison
| Rating | Traackr | Upfluence | 
|---|---|---|
  | **Meets Requirements** | 8.0 (314 reviews) | 8.8 (118 reviews) | 
  | **Ease of Use** | 8.0 (318 reviews) | 8.8 (119 reviews) | 
  | **Ease of Setup** | 8.2 (184 reviews) | 8.7 (57 reviews) | 
  | **Ease of Admin** | 8.2 (144 reviews) | 8.7 (50 reviews) | 
  | **Quality of Support** | 8.7 (298 reviews) | 9.3 (116 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (138 reviews) | 8.8 (48 reviews) | 
  | **Product Direction (% positive)** | 9.2 (304 reviews) | 8.7 (105 reviews) | 

---
## Pricing

### Traackr

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Upfluence

#### Entry-Level Pricing

Plan: Modular Custom Pricing

Price: Starting at $478.00 1 Search and Contact Module Per Month

Description: Scale effectively with tailored modules that maximize value and ROI as your business evolves.

Key Features:
- Search and Contact

[Learn more about Upfluence](https://www.g2.com/products/upfluence/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Marketing

| Product | Score | Reviews |
|---|---|---|
| **Traackr** | N/A | N/A |
| **Upfluence** | N/A | N/A |

#### Additional Functionality

| Feature | Traackr | Upfluence | 
|---|---|---|
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Keyword Filtering** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 

### Blogger Outreach

| Product | Score | Reviews |
|---|---|---|
| **Traackr** | N/A | N/A |
| **Upfluence** | 9.3/10 | 35 |

#### Identify

| Feature | Traackr | Upfluence | 
|---|---|---|
| **Blogger Database** | Not enough data | 9.1 (33 reviews) | 
| **Blogger Search Engine** | Not enough data | 9.3 (34 reviews) | 
| **Selection Criteria** | Not enough data | 9.2 (33 reviews) | 

#### Manage

| Feature | Traackr | Upfluence | 
|---|---|---|
| **Import/Export** | Not enough data | 9.2 (30 reviews) | 
| **Automatic Follow-up** | Not enough data | 9.4 (12 reviews) | 
| **Multichannel Outreach** | Not enough data | 9.0 (28 reviews) | 
| **Product Tracking** | Not enough data | 9.3 (25 reviews) | 
| **Content Scheduling** | Not enough data | 9.7 (13 reviews) | 

#### Results

| Feature | Traackr | Upfluence | 
|---|---|---|
| **Curation** | Not enough data | 9.5 (13 reviews) | 
| **Reports and Visualization** | Not enough data | 9.4 (29 reviews) | 
| **Campaign Analytics** | Not enough data | 9.4 (27 reviews) | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Traackr** | 7.4/10 | 259 |
| **Upfluence** | 9.0/10 | 86 |

#### Influencer Marketing

| Feature | Traackr | Upfluence | 
|---|---|---|
| **Influencer Recruitment** | 7.9 (216 reviews) ✓ Verified | 8.9 (82 reviews) ✓ Verified | 
| **Influencer Scoring** | 8.2 (238 reviews) ✓ Verified | 8.9 (84 reviews) ✓ Verified | 
| **Audience Analysis** | 8.4 (231 reviews) ✓ Verified | 8.9 (86 reviews) ✓ Verified | 
| **Influencer Segmentation** | 8.0 (236 reviews) ✓ Verified | 8.8 (85 reviews) ✓ Verified | 
| **Influencer Collaboration** | 7.8 (215 reviews) ✓ Verified | 9.0 (79 reviews) ✓ Verified | 
| **User-Generated Content (UGC) Management** | 7.0 (192 reviews) | 9.4 (54 reviews) | 
| **Content Approval** | 6.6 (194 reviews) ✓ Verified | 9.2 (71 reviews) ✓ Verified | 
| **Campaign Analytics** | 8.2 (235 reviews) ✓ Verified | 9.1 (75 reviews) ✓ Verified | 
| **Reporting and Dashboards** | 8.0 (235 reviews) ✓ Verified | 9.0 (74 reviews) ✓ Verified | 
| **Data Importing and Exporting Tools** | 7.4 (217 reviews) ✓ Verified | 9.0 (71 reviews) ✓ Verified | 
| **Influencer Whitelisting** | 7.0 (171 reviews) ✓ Verified | 9.2 (41 reviews) ✓ Verified | 
| **Influencer Compensation** | 6.7 (168 reviews) ✓ Verified | 9.1 (42 reviews) | 
| **Social Commerce** | 6.6 (163 reviews) ✓ Verified | 8.9 (19 reviews) | 
| **E-Commerce Integration** | 6.2 (160 reviews) ✓ Verified | 9.1 (25 reviews) | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Demographic Data** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Influencer Relationship Management** | Not enough data | Not enough data | 
| **Social Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Rewards Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Traackr | Upfluence | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Traackr | Upfluence | 
|---|---|---|
| **Data Visualization** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Payment Tracking** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Influencer Discovery** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Faceted Search/Filter** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)


**Unique to Upfluence (1):** [Blogger Outreach Software](https://www.g2.com/categories/blogger-outreach)


---
## Reviewer Demographics

### By Company Size

| Segment | Traackr | Upfluence | 
|---|---|---|
| **Small-Business** | 37.0% | 68.3% | 
| **Mid-Market** | 28.3% | 21.6% | 
| **Enterprise** | 34.7% | 10.1% | 

### By Industry

#### Traackr

- **Marketing and Advertising:** 30.0%
- **Cosmetics:** 22.8%
- **Public Relations and Communications:** 12.2%
- **Consumer Goods:** 9.5%
- **Apparel & Fashion:** 3.2%
- **Retail:** 1.9%
- **Luxury Goods & Jewelry:** 1.9%
- **Automotive:** 1.3%
- **Consumer Electronics:** 1.3%
- **Entertainment:** 1.3%
- **Other:** 14.6%

#### Upfluence

- **Marketing and Advertising:** 18.1%
- **Health, Wellness and Fitness:** 6.5%
- **Retail:** 6.5%
- **Consumer Goods:** 6.5%
- **Apparel & Fashion:** 5.8%
- **Internet:** 4.3%
- **Information Technology and Services:** 3.6%
- **Entertainment:** 3.6%
- **Public Relations and Communications:** 3.6%
- **Computer Software:** 2.9%
- **Other:** 38.4%

---
## Alternatives

### Alternatives to Traackr

- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (581 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [Aspire](https://www.g2.com/products/aspireiq-aspire/reviews) — 4.6/5 stars (146 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (469 reviews)
- [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.3/5 stars (413 reviews)
- [Dovetale](https://www.g2.com/products/dovetale/reviews) — 4.6/5 stars (197 reviews)
- [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews) — 4.6/5 stars (264 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (429 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2671 reviews)

### Alternatives to Upfluence

- [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.3/5 stars (413 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (581 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (429 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (469 reviews)
- [Influencity](https://www.g2.com/products/influencity/reviews) — 4.5/5 stars (282 reviews)
- [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews) — 4.6/5 stars (264 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Dovetale](https://www.g2.com/products/dovetale/reviews) — 4.6/5 stars (197 reviews)
- [Aspire](https://www.g2.com/products/aspireiq-aspire/reviews) — 4.6/5 stars (146 reviews)

---
## Top Discussions

### Traackr

- Title: [What does Traackr do?](https://www.g2.com/discussions/what-does-traackr-do) — 1 comment
  > **Top comment:** "Traackr is the influencer marketing platform for data-driven influencer marketers. The platform enables influencer discovery, campaign management and..."

### Upfluence

- Title: [What is influencer marketing platform?](https://www.g2.com/discussions/upfluence-what-is-influencer-marketing-platform) — 1 comment *(includes official response)*
  > **Top comment:** "An influencer marketing platform is a software solution designed to facilitate the process of connecting brands with social media influencers for marketing..."
- Title: [How can I find influencers for free?](https://www.g2.com/discussions/upfluence-how-can-i-find-influencers-for-free) — 1 comment *(includes official response)*
  > **Top comment:** "You can a software like torleado https://torleado.com to search for influencers for free!"
- Title: [Does your software handle influencer payments?](https://www.g2.com/discussions/influencer-payments-2f29bd6a-de00-4f78-ade7-4b26d3ff7346) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Yes, payments for influencers can be sent directly from the platform. All currencies are supported. You can also edit W9 forms (U.S. only). 
"
- Title: [How can I analyze my campaign’s performance?](https://www.g2.com/discussions/performance-measurement) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Upfluence Software includes a social stream tool that allows you to monitor your brand mentions across social media and measure the impact of your campaign...."
- Title: [How can I manage my campaign on Upfluence Software?](https://www.g2.com/discussions/campaign-management) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "With Upfluence software, you can manage your influencer campaign from start to finish. Once you have defined your campaign objectives, you can create and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/traackr-vs-upfluence)