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# Traackr vs Upfluence Comparison - What are their main differences?

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Pricing

**Traackr**
No pricing available

**Upfluence**
Free Trial

**Starting at $478.00** 1 Search and Contact Module Per Month · Modular Custom Pricing

**Pricing Insights**
from reviews

Time to Implement

**Traackr**
2 months

Based on 71 responses

**Upfluence**
2 months

Based on 26 responses

Return on Investment

**Traackr**
13 months

Based on 60 responses

**Upfluence**
12 months1 month sooner

Based on 18 responses

Perceived Cost

**Traackr**
$$$$$

**Upfluence**
$$$$$

Average Discount

**Traackr**
9%

**Upfluence**
36%27% more

 ![Traackr](https://images.g2crowd.com/uploads/product/hd_favicon/19cd8e4a89726bb04e6c0750b116c1b3/traackr.svg "Traackr")

 ![Upfluence](https://images.g2crowd.com/uploads/product/hd_favicon/dc261cec1228ebf2343b7c059cea7145/upfluence.svg "Upfluence")

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**Pros & Cons**
from reviews

**Traackr**
[
Ease of Use (16)
](https://www.g2.com/products/traackr/reviews?filters%5Bsentiment_snippet%5D=1417227&qs=pros-and-cons#reviews)[
Campaign Management (13)
](https://www.g2.com/products/traackr/reviews?filters%5Bsentiment_snippet%5D=1417617&qs=pros-and-cons#reviews)[
Slow Loading (9)
](https://www.g2.com/products/traackr/reviews?filters%5Bsentiment_snippet%5D=1417184&qs=pros-and-cons#reviews)[
Technical Issues (8)
](https://www.g2.com/products/traackr/reviews?filters%5Bsentiment_snippet%5D=1417301&qs=pros-and-cons#reviews)

**Upfluence**
[
Campaign Management (4)
](https://www.g2.com/products/upfluence/reviews?filters%5Bsentiment_snippet%5D=1770650&qs=pros-and-cons#reviews)[
Customer Support (3)
](https://www.g2.com/products/upfluence/reviews?filters%5Bsentiment_snippet%5D=1770305&qs=pros-and-cons#reviews)[
Initial Complexity (2)
](https://www.g2.com/products/upfluence/reviews?filters%5Bsentiment_snippet%5D=1770209&qs=pros-and-cons#reviews)[
Authentication Issues (1)
](https://www.g2.com/products/upfluence/reviews?filters%5Bsentiment_snippet%5D=1770145&qs=pros-and-cons#reviews)

Screenshots

**Traackr**
 ![Traackr screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/93522/manage-relationships.png)

**Upfluence**
 ![Upfluence screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/160018/ecommerce.png)

**Ratings**
from reviews

Meets Requirements

**Traackr**

8.0

8.0320

**Upfluence**

8.8

8.8118

Ease of Use

**Traackr**

8.0

8.0324

**Upfluence**

8.8

8.8119

Ease of Setup

**Traackr**

8.2

8.2189

**Upfluence**

8.7

8.757

Ease of Admin

**Traackr**

8.2

8.2147

**Upfluence**

8.7

8.750

Quality of Support

**Traackr**

8.6

8.6304

**Upfluence**

9.3

9.3116

Has the product been a good partner in doing business?

**Traackr**

8.7

8.7141

**Upfluence**

8.8

8.848

Product Direction (% positive)

**Traackr**

9.2

9.2310

**Upfluence**

8.7

8.7105

**Features**
ratings from reviews

Influencer Marketing Platforms[Hide 70 FeaturesShow 70 Features](javascript:void(0);)

7.4

265

9.0

86

Influencer Marketing

Influencer Recruitment

7.9

216

|

Verified

8.9(won by 1.0)

82

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Influencer Scoring

8.2

239

|

Verified

8.9(won by 0.7)

84

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Audience Analysis

8.4

235

|

Verified

8.9(won by 0.5)

86

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Influencer Segmentation

8.0

239

|

Verified

8.8(won by 0.8)

85

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Influencer Collaboration

7.8

216

|

Verified

9.0(won by 1.2)

79

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

User-Generated Content (UGC) Management

7.0

193

9.4(won by 2.4)

54

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Content Approval

6.6

194

|

Verified

9.2(won by 2.6)

71

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Campaign Analytics

8.2

239

|

Verified

9.1(won by 0.9)

75

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Reporting and Dashboards

8.0

239

|

Verified

9.0(won by 1.0)

74

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Data Importing and Exporting Tools

7.4

219

|

Verified

9.0(won by 1.6)

71

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Influencer Whitelisting

7.0

171

|

Verified

9.2(won by 2.2)

41

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Influencer Compensation

6.7

168

|

Verified

9.1(won by 2.4)

42

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Social Commerce

6.6

163

|

Verified

8.9(won by 2.3)

19

 (There is a greater than 0.5 difference between this product's rating and its competitors)

E-Commerce Integration

6.2

160

|

Verified

9.1(won by 2.9)

25

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Trend Analysis

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Demographic Data

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Influencer Relationship Management

Not enough data

Not enough data

Social Performance Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Rewards Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Agentic AI - Influencer Marketing Platforms

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Additional Functionality

Data Visualization

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Influencer Tracking

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Payment Tracking

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Influencer Discovery

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Faceted Search/Filter

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

API

Not enough data

Not enough data

Blogger Outreach[Hide 11 FeaturesShow 11 Features](javascript:void(0);)

Not enough data

9.3

35

Identify

Blogger Database

Not enough data

9.1(won by default)

33

Blogger Search Engine

Not enough data

9.3(won by default)

34

Selection Criteria

Not enough data

9.2(won by default)

33

Manage

Import/Export

Not enough data

9.2(won by default)

30

Automatic Follow-up

Not enough data

9.4(won by default)

12

Multichannel Outreach

Not enough data

9.0(won by default)

28

Product Tracking

Not enough data

9.3(won by default)

25

Content Scheduling

Not enough data

9.7(won by default)

13

Results

Curation

Not enough data

9.5(won by default)

13

Reports and Visualization

Not enough data

9.4(won by default)

29

Campaign Analytics

Not enough data

9.4(won by default)

27

Show 1 feature category with incomplete data

Social Media Marketing[Hide 42 FeaturesShow 42 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Customer Segmentation

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Post Scheduling

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Automated Publishing

Not enough data

Not enough data

Image Library

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Keyword Filtering

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Multi-Account Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Traackr](https://images.g2crowd.com/uploads/product/hd_favicon/19cd8e4a89726bb04e6c0750b116c1b3/traackr.svg "Traackr")](https://www.g2.com/products/traackr/reviews)

Traackr

Small-Business(50 or fewer emp.)

37.0%

Mid-Market(51-1000 emp.)

28.4%

Enterprise(\> 1000 emp.)

34.6%

[![Upfluence](https://images.g2crowd.com/uploads/product/hd_favicon/dc261cec1228ebf2343b7c059cea7145/upfluence.svg "Upfluence")](https://www.g2.com/products/upfluence/reviews)

Upfluence

Small-Business(50 or fewer emp.)

68.3%

Mid-Market(51-1000 emp.)

21.6%

Enterprise(\> 1000 emp.)

10.1%

Small-Business

(50 or fewer emp.)

37.0%

68.3%

Mid-Market

(51-1000 emp.)

28.4%

21.6%

Enterprise

(\> 1000 emp.)

34.6%

10.1%

Reviewers' Industry

[![Traackr](https://images.g2crowd.com/uploads/product/hd_favicon/19cd8e4a89726bb04e6c0750b116c1b3/traackr.svg "Traackr")](https://www.g2.com/products/traackr/reviews)
Traackr

Marketing and Advertising

29.8%

Cosmetics

22.8%

Public Relations and Communications

12.0%

Consumer Goods

9.7%

Apparel & Fashion

3.4%

Other

22.3%

[![Upfluence](https://images.g2crowd.com/uploads/product/hd_favicon/dc261cec1228ebf2343b7c059cea7145/upfluence.svg "Upfluence")](https://www.g2.com/products/upfluence/reviews)
Upfluence

Marketing and Advertising

18.1%

Health, Wellness and Fitness

6.5%

Retail

6.5%

Consumer Goods

6.5%

Apparel & Fashion

5.8%

Other

56.5%

FAQs

## Traackr vs Upfluence FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Traackr vs Upfluence?

Upfluence stands out over Traackr with higher reviewer ratings, stronger support, and easier setup, while both target small businesses.

| | [Traackr](https://www.g2.com/products/traackr/reviews) | [Upfluence](https://www.g2.com/products/upfluence/reviews) |
| --- | --- | --- |
| G2 Rating (reviews) | 4.3/5 (377 reviews) | 4.6/5 (140 reviews) |
| Largest Segment | Small-Business | Small-Business |
| Ease of Setup score | 8.2 | 8.7 |
| Quality of Support score | 8.7 | 9.3 |
| Top Reviewer-Cited Strength | Ease of Use (27 all-time mentions) | Campaign Management (4 all-time mentions) |

### How do the pricing models of Traackr and Upfluence compare?

Upfluence is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Traackr.

- **Traackr:** Reviewers note a challenging and increasing pricing trend, discouraging for firms with minimal budgets.
- **Upfluence:** Reviewers highlight that pricing can be high for smaller businesses, but many find the value justified by the platform's features and support.

### What are the best alternatives to Traackr and Upfluence?

The top three alternatives to Traackr and Upfluence are Sprout Social Influencer Marketing, CreatorIQ, and GRIN.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Traackr](https://www.g2.com/products/traackr/reviews) | 4.3/5 (377 reviews) | Small-Business | Reviewers cite challenging and increasing pricing | Ease of Use (27 all-time mentions) |
| [Upfluence](https://www.g2.com/products/upfluence/reviews) | 4.6/5 (140 reviews) | Small-Business | Pricing can be high for small businesses, but value is often justified | Campaign Management (4 all-time mentions) |
| [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) | 4.3/5 (413 reviews) | Mid-Market | — | — |
| [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) | 4.6/5 (581 reviews) | Mid-Market | — | — |
| [GRIN](https://www.g2.com/products/grin/reviews) | 4.5/5 (483 reviews) | Small-Business | — | — |

### Which Influencer Marketing Platforms features should I prioritize when comparing Traackr and Upfluence?

Buyers comparing Traackr and Upfluence should prioritize campaign management, influencer management, ease of use, analytics, and customer support.

- **Campaign Management:** Traackr (22 all-time mentions), Upfluence (4 all-time mentions)
- **Influencer Management:** Traackr (22 all-time mentions), Upfluence (1 all-time mention)
- **Ease of Use:** Traackr (27 all-time mentions), Upfluence (1 all-time mention)
- **Analytics:** Traackr (10 all-time mentions), Upfluence (1 all-time mention)
- **Customer Support:** Traackr (14 all-time mentions), Upfluence (3 all-time mentions)

### What are the pros and cons of Traackr vs Upfluence?

Traackr's headline strength is ease of use, while Upfluence's is campaign management.

- **Traackr strengths:** Ease of Use (27 all-time mentions), Campaign Management (22), Influencer Management (22), Customer Support (14), Detailed Information (14), Metrics Tracking (14), Analytics (10), Helpful (7), Filtering Features (6), Response Time (6), Creativity (5), Navigation Ease (5), User Interface (5)
- **Traackr trade-offs:** Slow Loading (16), Technical Issues (14), Inaccuracy (13), Complexity (9), Limited Data (6), Update Issues (6), Search Functionality Issues (5)
- **Upfluence strengths:** Campaign Management (4), Customer Support (3), Sales Increase (3), Communication (2), Helpful (2), Metrics Tracking (2), Options Variety (2), Training (2), Analytics (1), Creativity (1), Ease of Use (1), Easy Integrations (1), Engagement (1), Filtering Features (1), Influencer Management (1), Intuitive (1)
- **Upfluence trade-offs:** Initial Complexity (2), Authentication Issues (1), Complexity (1), Limited Data (1)

### Is Traackr or Upfluence better for small businesses?

Upfluence is the better fit for small businesses, with higher ratings and strong small-business reviewer sentiment.

- **Traackr:** Largest segment is Small-Business; reviewers highlight ease of use and campaign management, but note pricing challenges for minimal budgets.
- **Upfluence:** Largest segment is Small-Business; reviewers consistently praise onboarding, support, and campaign management, with many citing time savings and ease of use for small teams.

### Which Influencer Marketing Platforms platform has better integrations?

Upfluence is favored for integrations, with reviewers highlighting its compatibility with Shopify and other marketing tools.

- **Traackr:** No recent reviewer-cited integrations.
- **Upfluence:** Reviewers mention integrations with Shopify, Klaviyo, and Outlook in recent reviews, noting their value for e-commerce and marketing workflows.

### How do Traackr and Upfluence compare on customer support?

Upfluence leads Traackr in Quality of Support by a material margin, with a 0.6-point advantage (9.3 vs 8.7).

- **Traackr:** Reviewers cite responsive and helpful customer support, with 14 all-time mentions, and note the value of the Traackr Academy for training.
- **Upfluence:** Reviewers consistently praise onboarding, live Q&A sessions, and proactive support, with 3 all-time mentions and frequent positive sentiment in recent reviews.

### Which is easier to implement, Traackr or Upfluence?

Upfluence is easier to implement than Traackr, with a 0.5-point higher Ease of Setup score (8.7 vs 8.2).

- **Traackr:** Reviewers describe setup as generally straightforward, but some note a learning curve and occasional technical issues.
- **Upfluence:** Reviewers highlight intuitive onboarding, step-by-step guidance, and easy integration with marketing tools, especially for small teams and e-commerce businesses.

Alternatives

**Traackr Alternatives**

 ![CreatorIQ](https://images.g2crowd.com/uploads/product/hd_favicon/d13a1be6dd5a47409cf11434314bc4ce/creatoriq.svg "CreatorIQ")

[
CreatorIQ
](/products/creatoriq/reviews)

 ![GRIN](https://images.g2crowd.com/uploads/product/hd_favicon/114e8afbb2ca80cb55d73f12aa9dd15a/grin.svg "GRIN")

[
GRIN
](/products/grin/reviews)

 ![Aspire](https://images.g2crowd.com/uploads/product/hd_favicon/d1ed297f3143d7fd7b3794c18583c523/aspireiq-aspire.svg "Aspire")

[
Aspire
](/products/aspireiq-aspire/reviews)

 ![Influential powered by Captiv8](https://images.g2crowd.com/uploads/product/hd_favicon/1ac051a18f0ed02b3fce008e11a90b3c/influential-powered-by-captiv8.svg "Influential powered by Captiv8")

[
Influential powered by Captiv8
](/products/influential-powered-by-captiv8/reviews)

**Upfluence Alternatives**

 ![Sprout Social Influencer Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/9c7644dda45ba15962b5e6b08e47dc9f/sprout-social-influencer-marketing.svg "Sprout Social Influencer Marketing")

[
Sprout Social Influencer...
](/products/sprout-social-influencer-marketing/reviews)

 ![CreatorIQ](https://images.g2crowd.com/uploads/product/hd_favicon/d13a1be6dd5a47409cf11434314bc4ce/creatoriq.svg "CreatorIQ")

[
CreatorIQ
](/products/creatoriq/reviews)

 ![GRIN](https://images.g2crowd.com/uploads/product/hd_favicon/114e8afbb2ca80cb55d73f12aa9dd15a/grin.svg "GRIN")

[
GRIN
](/products/grin/reviews)

 ![#paid](https://images.g2crowd.com/uploads/product/hd_favicon/6da1977c835218b580269b56a9e6f1d6/paid-paid.svg "#paid")

[
#paid
](/products/paid-paid/reviews)