# Traackr vs Upfluence Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Traackr excels in influencer vetting and discovery, making it easier for companies to connect with qualified influencers globally. Users appreciate the detailed insights the platform provides about influencer performance, which helps in making informed marketing decisions.
- **Users say** that Upfluence shines in its user-friendly interface and efficient workflow tools. Recent feedback highlights how the platform's AI-driven filters streamline the process of sourcing creators, making outreach seamless and intuitive for users.
- **Reviewers mention** that while Traackr has a solid overall G2 Score, it faces challenges in specific areas like user-generated content management and campaign analytics, where Upfluence significantly outperforms it. Users have noted Upfluence's robust tools for managing UGC and providing insightful campaign reports.
- **According to verified reviews** , Upfluence's customer support is highly praised, with users noting the helpfulness of onboarding assistance. This contrasts with Traackr, which, while still rated positively, does not receive the same level of acclaim for support quality.
- **Users highlight** that Traackr's comprehensive approach to influencer management is beneficial for businesses looking to track content and engagement effectively. However, some users feel that Upfluence's features for influencer collaboration and compensation are more advanced, making it easier to manage multiple influencers.
- **G2 reviewers indicate** that both platforms cater well to small businesses, but Upfluence has a larger share of reviews from this segment, suggesting it may be more tailored to the needs of smaller organizations. Users appreciate how Upfluence's pricing and features align with the budget constraints often faced by small businesses.



| | Traackr | Upfluence | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 377 | 140 | 
| **Largest Market Segment** | Small-Business (36.5% of reviews) | Small-Business (68.3% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $478.00 1 Search and Contact Module Per Month | 

---
## Top Pros & Cons

### Traackr

Pros:
- Ease of Use (16 reviews)
- Campaign Management (13 reviews)

Cons:
- Slow Loading (9 reviews)
- Technical Issues (8 reviews)

### Upfluence

Pros:
- Campaign Management (4 reviews)
- Customer Support (3 reviews)

Cons:
- Initial Complexity (2 reviews)
- Authentication Issues (1 reviews)

---
## Ratings Comparison
| Rating | Traackr | Upfluence | 
|---|---|---|
  | **Meets Requirements** | 8.0 (310 reviews) | 8.8 (118 reviews) | 
  | **Ease of Use** | 8.0 (314 reviews) | 8.8 (119 reviews) | 
  | **Ease of Setup** | 8.2 (180 reviews) | 8.7 (57 reviews) | 
  | **Ease of Admin** | 8.2 (143 reviews) | 8.7 (50 reviews) | 
  | **Quality of Support** | 8.7 (294 reviews) | 9.3 (116 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (137 reviews) | 8.8 (48 reviews) | 
  | **Product Direction (% positive)** | 9.1 (301 reviews) | 8.7 (105 reviews) | 

---
## Pricing

### Traackr

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Upfluence

#### Entry-Level Pricing

Plan: Modular Custom Pricing

Price: Starting at $478.00 1 Search and Contact Module Per Month

Description: Scale effectively with tailored modules that maximize value and ROI as your business evolves.

Key Features:
- Search and Contact

[Learn more about Upfluence](https://www.g2.com/products/upfluence/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Blogger Outreach

| Product | Score | Reviews |
|---|---|---|
| **Traackr** | N/A | N/A |
| **Upfluence** | 9.3/10 | 35 |

#### Identify

| Feature | Traackr | Upfluence | 
|---|---|---|
| **Blogger Database** | Not enough data | 9.1 (33 reviews) | 
| **Blogger Search Engine** | Not enough data | 9.3 (34 reviews) | 
| **Selection Criteria** | Not enough data | 9.2 (33 reviews) | 

#### Manage

| Feature | Traackr | Upfluence | 
|---|---|---|
| **Import/Export** | Not enough data | 9.2 (30 reviews) | 
| **Automatic Follow-up** | Not enough data | 9.4 (12 reviews) | 
| **Multichannel Outreach** | Not enough data | 9.0 (28 reviews) | 
| **Product Tracking** | Not enough data | 9.3 (25 reviews) | 
| **Content Scheduling** | Not enough data | 9.7 (13 reviews) | 

#### Results

| Feature | Traackr | Upfluence | 
|---|---|---|
| **Curation** | Not enough data | 9.5 (13 reviews) | 
| **Reports and Visualization** | Not enough data | 9.4 (29 reviews) | 
| **Campaign Analytics** | Not enough data | 9.4 (27 reviews) | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Traackr** | 7.4/10 | 255 |
| **Upfluence** | 9.0/10 | 86 |

#### Influencer Marketing

| Feature | Traackr | Upfluence | 
|---|---|---|
| **Influencer Recruitment** | 7.9 (214 reviews) ✓ Verified | 8.9 (82 reviews) ✓ Verified | 
| **Influencer Scoring** | 8.2 (236 reviews) ✓ Verified | 8.9 (84 reviews) ✓ Verified | 
| **Audience Analysis** | 8.4 (230 reviews) ✓ Verified | 8.9 (86 reviews) ✓ Verified | 
| **Influencer Segmentation** | 8.0 (236 reviews) ✓ Verified | 8.8 (85 reviews) ✓ Verified | 
| **Influencer Collaboration** | 7.8 (214 reviews) ✓ Verified | 9.0 (79 reviews) ✓ Verified | 
| **User-Generated Content (UGC) Management** | 7.0 (192 reviews) | 9.4 (54 reviews) | 
| **Content Approval** | 6.6 (194 reviews) ✓ Verified | 9.2 (71 reviews) ✓ Verified | 
| **Campaign Analytics** | 8.2 (231 reviews) ✓ Verified | 9.1 (75 reviews) ✓ Verified | 
| **Reporting and Dashboards** | 8.0 (231 reviews) ✓ Verified | 9.0 (74 reviews) ✓ Verified | 
| **Data Importing and Exporting Tools** | 7.4 (216 reviews) ✓ Verified | 9.0 (71 reviews) ✓ Verified | 
| **Influencer Whitelisting** | 7.0 (171 reviews) ✓ Verified | 9.2 (41 reviews) ✓ Verified | 
| **Influencer Compensation** | 6.7 (168 reviews) ✓ Verified | 9.1 (42 reviews) | 
| **Social Commerce** | 6.6 (163 reviews) ✓ Verified | 8.9 (19 reviews) | 
| **E-Commerce Integration** | 6.2 (160 reviews) ✓ Verified | 9.1 (25 reviews) | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Traackr | Upfluence | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)


**Unique to Upfluence (1):** [Blogger Outreach Software](https://www.g2.com/categories/blogger-outreach)


---
## Reviewer Demographics

### By Company Size

| Segment | Traackr | Upfluence | 
|---|---|---|
| **Small-Business** | 36.5% | 68.3% | 
| **Mid-Market** | 28.4% | 21.6% | 
| **Enterprise** | 35.1% | 10.1% | 

### By Industry

#### Traackr

- **Marketing and Advertising:** 30.0%
- **Cosmetics:** 23.1%
- **Public Relations and Communications:** 12.3%
- **Consumer Goods:** 9.1%
- **Apparel & Fashion:** 3.2%
- **Retail:** 1.9%
- **Luxury Goods & Jewelry:** 1.9%
- **Automotive:** 1.3%
- **Consumer Electronics:** 1.3%
- **Health, Wellness and Fitness:** 1.3%
- **Other:** 14.5%

#### Upfluence

- **Marketing and Advertising:** 18.1%
- **Health, Wellness and Fitness:** 6.5%
- **Retail:** 6.5%
- **Consumer Goods:** 6.5%
- **Apparel & Fashion:** 5.8%
- **Internet:** 4.3%
- **Information Technology and Services:** 3.6%
- **Entertainment:** 3.6%
- **Public Relations and Communications:** 3.6%
- **Computer Software:** 2.9%
- **Other:** 38.4%

---
## Alternatives

### Alternatives to Traackr

- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (568 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [Aspire](https://www.g2.com/products/aspireiq-aspire/reviews) — 4.6/5 stars (145 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.2/5 stars (403 reviews)
- [Dovetale](https://www.g2.com/products/dovetale/reviews) — 4.6/5 stars (197 reviews)
- [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews) — 4.6/5 stars (251 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (425 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews)

### Alternatives to Upfluence

- [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.2/5 stars (403 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (568 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (425 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [Influencity](https://www.g2.com/products/influencity/reviews) — 4.5/5 stars (273 reviews)
- [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews) — 4.6/5 stars (251 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Dovetale](https://www.g2.com/products/dovetale/reviews) — 4.6/5 stars (197 reviews)
- [Aspire](https://www.g2.com/products/aspireiq-aspire/reviews) — 4.6/5 stars (145 reviews)

---
## Top Discussions

### Traackr

- Title: [What does Traackr do?](https://www.g2.com/discussions/what-does-traackr-do) — 1 comment
  > **Top comment:** "Traackr is the influencer marketing platform for data-driven influencer marketers. The platform enables influencer discovery, campaign management and..."

### Upfluence

- Title: [What is influencer marketing platform?](https://www.g2.com/discussions/upfluence-what-is-influencer-marketing-platform) — 1 comment *(includes official response)*
  > **Top comment:** "An influencer marketing platform is a software solution designed to facilitate the process of connecting brands with social media influencers for marketing..."
- Title: [How can I find influencers for free?](https://www.g2.com/discussions/upfluence-how-can-i-find-influencers-for-free) — 1 comment *(includes official response)*
  > **Top comment:** "You can a software like torleado https://torleado.com to search for influencers for free!"
- Title: [Does your software handle influencer payments?](https://www.g2.com/discussions/influencer-payments-2f29bd6a-de00-4f78-ade7-4b26d3ff7346) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Yes, payments for influencers can be sent directly from the platform. All currencies are supported. You can also edit W9 forms (U.S. only). 
"
- Title: [How can I analyze my campaign’s performance?](https://www.g2.com/discussions/performance-measurement) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Upfluence Software includes a social stream tool that allows you to monitor your brand mentions across social media and measure the impact of your campaign...."
- Title: [How can I manage my campaign on Upfluence Software?](https://www.g2.com/discussions/campaign-management) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "With Upfluence software, you can manage your influencer campaign from start to finish. Once you have defined your campaign objectives, you can create and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/traackr-vs-upfluence)