--- title: Traackr Reviews meta_title: 'Traackr Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 377 reviews by the users' company size, role or industry to find out how Traackr works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 377 scale: '5' date_modified: '2026-07-19' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Traackr Reviews **Vendor:** Traackr **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.3/5.0 **Total Reviews:** 377 ## About Traackr Traackr is the all-in-one influencer marketing platform that helps organizations build performance-driven programs on a global scale. The platform enables marketers to optimize spend, unify data, streamline processes, standardize measurement, and ensure compliance. We are honored to power the most advanced influencer marketing programs in the world for brands including L'Oréal, Tiffany & Co, Pandora, Diageo and Samsung. Our company was born global and thrives on enabling effective coordination across 70 countries and 26 languages. You can find us in San Francisco, New York, Boston, London, Paris, and Singapore. Visit www.traackr.com to learn more. ## Traackr Pros & Cons **What users like:** - Users find Traackr to be **incredibly easy to use** , streamlining influencer tracking and campaign management effectively. (27 reviews) - Users appreciate the **comprehensive campaign management** capabilities of Traackr, enhancing influencer strategy and decision-making. (22 reviews) - Users appreciate the **efficiency in managing influencer campaigns** with Traackr, enhancing collaboration and performance tracking. (22 reviews) - Users commend the **responsive customer support** of Traackr, enhancing their overall experience and satisfaction. (14 reviews) - Users value the **ease of influencer vetting and discovery** with Traackr, simplifying marketing campaign effectiveness. (14 reviews) - Users value the **metrics tracking** features in Traackr, allowing comprehensive insights and benchmarking against competitors. (14 reviews) - Users value the **comprehensive analytics** of Traackr, which provide valuable insights for optimizing influencer campaigns effectively. (10 reviews) - Helpful (7 reviews) - Filtering Features (6 reviews) - Response Time (6 reviews) **What users dislike:** - Users experience **slow loading** times, leading to frustration, especially when trying to quickly access results. (16 reviews) - Users experience **technical issues** with slow loading times, inaccurate measurements, and non-functional reporting tools. (14 reviews) - Users find the **analytics and measurement tools inaccurate** , causing frustration in assessing campaign success and influencer insights. (13 reviews) - Users find the **complexity** of Traackr challenging, often leading to confusion and tedious manual checks for campaigns. (9 reviews) - Users experience **limited data** insights with Traackr, affecting the accuracy of campaign performance assessments. (6 reviews) - Users are frustrated with the **slow loading times and constant updates** , which hinder their experience on Traackr. (6 reviews) - Users face **search functionality issues** that complicate finding influencer profiles, but improvements have been noted. (5 reviews) - Users find the **campaign management cumbersome** , with issues in account linking and overall user-friendliness impacting efficiency. (4 reviews) - Payment Issues (4 reviews) - Upload Issues (4 reviews) ## Traackr Reviews ### 1. Lots of functions **Rating:** 4.0/5.0 stars **Reviewed by:** Anna W. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2023 **What do you like best about Traackr?** Traackr has lots of functions and ways to measure campaigns. **What do you dislike about Traackr?** Some of the functions are not the most user friendly. **What problems is Traackr solving and how is that benefiting you?** Traackr helps me find influencers to collaborate with ### 2. Helpful service but difficult to navigate **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2023 **What do you like best about Traackr?** It is great at tracking and finding content. Love that is it able to track stories as well, i am able to find most content **What do you dislike about Traackr?** wish you could go to to out main mentions page, individual influencers pages and take content and add into a campign. would be helpful to also be able to track logos **What problems is Traackr solving and how is that benefiting you?** tracking content, seeing who is posting, and being able to see success of campaigns. it is a much faster way to track than doing manually, so it is helpful in that aspect. ### 3. Quick and easy to use, plenty of features to make my job a little bit easier. **Rating:** 5.0/5.0 stars **Reviewed by:** Reece B. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 14, 2023 **What do you like best about Traackr?** Quick and easy to use, plenty of features to make my job a little bit easier. **What do you dislike about Traackr?** Sometimes the influencers available are quite limited for particular regions, **What problems is Traackr solving and how is that benefiting you?** Being an influencer manager can be a stressful job, trying to find talent for campaigns is tricky and Trackr helps you discover these with ease- saving a large amount of time in the long run! ### 4. Great platform with excellent customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Meredith W. | Senior Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2022 **What do you like best about Traackr?** What I like best about Traackr is that the platform offers full functionality. You can search for content creators, but also run a full campaign from the tool - you can track potential reach, impressions, engagements, conversions, ROI data and more. Traackr has helped us elevate how we setup and run our campaigns. It has also helped us be more informed so that we can make better decisions on future campaigns. We continue to optimize our campaigns thanks to what Traackr offers. Additionally, the customer service team is wonderful and quick to reply. **What do you dislike about Traackr?** I wish we could track data for people who weren't in our cue, so using this more like a media monitoring tool for after-the-fact checks rather than always having to know ahead of time who is going to post and when. The functionality is there, but because it is designed for planned campaigns, you can't really look back - everything has to be planned to be tracked. **What problems is Traackr solving and how is that benefiting you?** Traackr helps us to find and vet quality content creators. Once we are ready to launch a campaign, it helps us to track and monitor our progress and goals, giving us real-time insights that we can then optimize. It is user-friendly and easy to use. The customer service team is also very quick to respond and always has answers to our questions. ### 5. It's good for a brand, but is new for influencers to join and accept the invite. **Rating:** 4.0/5.0 stars **Reviewed by:** Daniela M. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 03, 2023 **What do you like best about Traackr?** It's a simple tool to improve the data analysis for a brand, and helps the team having a perfect view about the influencers data. The tool is kind of responsible, but I think it'll be better. **What do you dislike about Traackr?** The type of permission form for influencers join and share their informations, because the informations are all in the terms os service and this is the potential point to people decline. They said: "Is this safe? We can accept the invite and our informations will be garanteed to be protected? Your agency will provide us this security?". So it's hard to convince them. **What problems is Traackr solving and how is that benefiting you?** Traackr is suitable for simplify our access to real information about the influencer's data without requesting them every time we need. And it's simple to analyze the projects' results with them in real-time. ### 6. Traackr Review **Rating:** 4.0/5.0 stars **Reviewed by:** Inês B. | Account Director, Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2023 **What do you like best about Traackr?** Traackr is very good in letting me find influencers in the different sectors I need, from the most niche to the most "generalist" ones. It seems to haver a broader database than other vendors I've used before. **What do you dislike about Traackr?** I would have to say that the website is not always super user-friendly, as in, I get a little lost in trying to find what I'm looking for and need to go through several menus before I get there. **What problems is Traackr solving and how is that benefiting you?** Being a huge help in letting me find the influencers I need for different campaigns and giving me their detailed stats. This helps a lot when presenting campaign ideas to the clients. ### 7. It's helpful but not too accurate sometimes with locations and topics **Rating:** 3.0/5.0 stars **Reviewed by:** Fran A. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2023 **What do you like best about Traackr?** What I like best about Traackr it's the chance of searching influencers within a specific location. Also, I like the fact that it includes a large number of filters in order to do a proper research. **What do you dislike about Traackr?** I don't like that sometimes it makes mistakes about location and influencers topics. I also think that the database it's not too large as it could be since I sometimes find influencers on my own that are not in Traackr. **What problems is Traackr solving and how is that benefiting you?** It's becoming quicker searching accurate influencers profiles among social media platforms. In fact, the chance of being able to search for influencers within a precise location it's amazing and very helpful. ### 8. A Powerful Influencer Marketing Tool for Detailed Insights and Tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Traackr?** Traackr is a fantastic tool that offers various features to manage influencer campaigns. One standout aspect is its highly detailed influencer dashboard, which provides valuable insights, including audience quality breakdown with percentages of mass followers, suspicious accounts, and other influencers. Also, Traackr offers insights into audience location, allowing you to target specific regions effectively. Another noteworthy feature is the engagement rate history, which helps you gauge an influencer's consistency and audience interaction over time. What truly sets Traackr apart is the ability to create customized trackable links to third-party landing pages. This feature enables you to track clicks for each individual influencer, providing valuable data on their effectiveness and contribution to your marketing efforts. **What do you dislike about Traackr?** Sometimes there are glitches, but our support team usually resolves them quite quickly. **What problems is Traackr solving and how is that benefiting you?** 1. Influencer Identification 2. Audience Quality Assessment 3. Performance Tracking 4. Data-Driven Decision Making ### 9. Influencer Marketing for PPD Brands **Rating:** 3.0/5.0 stars **Reviewed by:** sophie s. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2023 **What do you like best about Traackr?** the elaborate audience statistics that are availble for looking into creators and their audiences. the clear overview of the campaign posts and statistics. The helpful helpdesk **What do you dislike about Traackr?** its not straight forward to add creators into campaign, this should be easier. some content isnt always tracked right even when campaign settings have been approved by client. Manually adding the content works, but sometimes it isn't included in their social timeline. there is no possibility to compare campaigns and export them from Traackr into PDF/PPT files loading campaigns after adding creators, removing content takes a while **What problems is Traackr solving and how is that benefiting you?** regrouping all influencer results, evaluating campaigns and reporting KPIs to client ### 10. A useful tool but features are missing **Rating:** 2.5/5.0 stars **Reviewed by:** Elsa V. | Enterprise (> 1000 emp.) **Reviewed Date:** March 13, 2023 **What do you like best about Traackr?** The ability to track all campaigns and observe the monthly figures of our brand and those of other brands in the sector, for example in cosmetics. **What do you dislike about Traackr?** The fact that stories are not counted, even though it is one of the tools that works best in influence. As well as the inability to create a more complete category than skincare (such as dermocosmetics) and therefore having to do each search manually. **What problems is Traackr solving and how is that benefiting you?** The problem is that the figures are correctly reported in each campaign instead of us doing it manually. So for the reports, there's no need to calculate by hand, making it faster. ### 11. I like Traackr because I can gain good insights for future campaigns, think strategically **Rating:** 4.0/5.0 stars **Reviewed by:** maria clara s. | jovem aprendiz de e-commerce, Mid-Market (51-1000 emp.) **Reviewed Date:** January 25, 2023 **What do you like best about Traackr?** Information from all people's social networks, presents the value of the result, insights on reach and engagement, filter by categories and brands. I receive notifications whenever someone posts the # I specify, this is great. **What do you dislike about Traackr?** I would like the information to be more detailed, divided by social network and not all together, for example, reach and engagement. I would like the platform to be lighter to freeze a little less and to be more intuitive. **What problems is Traackr solving and how is that benefiting you?** We are able to see important numbers for campaigns and we can create more strategic and targeted campaigns. I can be more productive with Traackr because I can think more creatively, and I also have real-time monitoring of who posts about our brands, which helps me better map future seedings. ### 12. helpful and easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Ana Lucia A. | Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2023 **What do you like best about Traackr?** it gives you influencers and creators according to location, platform even hashtags so it's really helpful when you have to run campaigns on different languages or locations. **What do you dislike about Traackr?** Sometimes the creator is not in the same location as traackr says so we have to double check with them if they are in that location. It would be really helpful if we can search not only by country but by city. **What problems is Traackr solving and how is that benefiting you?** finding creators on specific locations and speaking a specific language. Also it is easier to see a list of people with your preferences and what you need. The filters are super useful. ### 13. Makes Influencer Marketing So Much Easier! **Rating:** 5.0/5.0 stars **Reviewed by:** Zachary O. | Head of Global Digital Content & Social - Pureology / Mizani / L'Oreal Technique, Enterprise (> 1000 emp.) **Reviewed Date:** March 09, 2023 **What do you like best about Traackr?** Being able to get in-depth data helps with decision-making, as well as understanding the full scope of an influencer before we dive into a budget spend. Matching them with our company standards for engagements and costs per view/engagement are super helpful and really make a difference! **What do you dislike about Traackr?** It's definitely a whole process to get an influencer in the system, and sometimes it takes a while for it to be up-to-date. During campaigns, it can take a while to update as well... so the user interface isn't the best. **What problems is Traackr solving and how is that benefiting you?** Understanding more about an influencer *before* we spend budget on them. It helps us get a deeper level of how their partnerships in the past and how their profiles actually perform. It pulls back the curtain to see if an influencer is legit or suspicious. A HUGE time and money-saver. ### 14. great experience! **Rating:** 5.0/5.0 stars **Reviewed by:** Sandy F. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Traackr?** I really like how easy traackr is to use and it delivers the best results and makes my day-to-day work easier because it manages to optimize all the results of the influencers. **What do you dislike about Traackr?** there's nothing I don't like. I was having problems with page loading but the platform is fixing it, this has helped. So far I don't have any negative feedback to do, **What problems is Traackr solving and how is that benefiting you?** it facilitates the search for performance results from influencers. It optimizes my work because I don't need to contact the influencer directly to see his metrics, I can access them directly through traackr ### 15. Good influence platform **Rating:** 4.5/5.0 stars **Reviewed by:** Lukas M. | Enterprise (> 1000 emp.) **Reviewed Date:** March 09, 2023 **What do you like best about Traackr?** I like the data and all the insights you can collect from influencers, wich are really helpfull when you are thinking about using some profiles on your campaign. **What do you dislike about Traackr?** Sometimes, the platforms is too slow to display the results and insights. Also, I am not really in favour of a KPI created and used only by Traackr... it lacks some transparency there **What problems is Traackr solving and how is that benefiting you?** Traackr is helping to get all the insights and mian metrics regarding the influencers profiles. It really helps to know if you can use this profiles on your campaign and if they followers are related with your brand. ### 16. Traackr Luvr **Rating:** 5.0/5.0 stars **Reviewed by:** Haley S. | Manager, Influencer Marketing- Redken, Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2020 **What do you like best about Traackr?** The data! And how user friendly the interface is. Color coded, big text, simple nav etc **What do you dislike about Traackr?** Now it only data pulls for even brand created projects every week after content live for one week. basically, dislike new cadence features but understand it's hard with how much data is pulled for this project each day / week. **Recommendations to others considering Traackr:** If you are in brand marketing, social media, or any industry where data is king and you dont feel connected to your customer = Traackr. **What problems is Traackr solving and how is that benefiting you?** Brand KPIs , understanding ROI of big spend talent, leveling up insights on products using IMB and other discovery tools for brand , understanding the category, competitive analysis, industry shakers etc ### 17. The best platform to track your social campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Ziad A. | Senior Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2023 **What do you like best about Traackr?** The user interface is very friendly and easy to navigate through. The influencer info is almost very accurate so it makes our reporting very credible. The customer support is also very helpful and prompt. **What do you dislike about Traackr?** Recently had an issue with signing in to the platform where I was asked to change my password. Even after changing it, it didn't work - I could not sign in and work on a coverage report for a client campaign. Sometimes I feel that some coverage is missing **What problems is Traackr solving and how is that benefiting you?** Traackr helps me acquire influencer demographics and choose good profiles for my campaigns - making the research much easier! Also, whenever I miss out on clipping any coverage, Traackr has my back! ### 18. Using Traackr as a L'Oréal Intern **Rating:** 4.0/5.0 stars **Reviewed by:** Trinity K. | Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Traackr?** Traackr is great for monitoring uploads / stories from an event and the feature where you can track certain words or hastags is veery useful in running reports **What do you dislike about Traackr?** Can sometimes be difficult to naviagte / pull reports from Traackr if I you're new / don't use too frequently. I find it difficult to pull necessary info from accounts **What problems is Traackr solving and how is that benefiting you?** Instead of manually keeping track of influencer posts after events, Traackr easily allows me to pull reports on certain keyword, hastags or dates so I can see the number of posts / engagements per influencer. ### 19. Best Influencer analysis Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Arpit V. | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Traackr?** The ability to fetch Instagram Reels data is just next level. The data accuracy is also amazing. Suitable to use tool and very user friendly. **What do you dislike about Traackr?** It should give us the ability to download audience insights as well inmore detail. **What problems is Traackr solving and how is that benefiting you?** Helping us and my client identify potential influencers. Also helps us in doing influencer analysis for our client campaigns. ### 20. Using Traackr for our Ecommerce brands - UGC Content and Influencer Marketing **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2023 **What do you like best about Traackr?** the data backed for influencer marketing is the best thing and the most powerful **What do you dislike about Traackr?** Out of 1000 of profiles we came across 10 or 20 fake profiles with bot followers and bot likes, they need to validate more of the profiles on the platform **What problems is Traackr solving and how is that benefiting you?** One of the biggest problem in influencer marketing was the numbers and the data was not shown to us, only influencer knew the data and everything but with Traackr we can also get to know and can take more calculated decisions ### 21. Semi-new traackr user review **Rating:** 4.5/5.0 stars **Reviewed by:** Natalie F. | Enterprise (> 1000 emp.) **Reviewed Date:** March 03, 2023 **What do you like best about Traackr?** For me, Traackr is most useful in finding information about influencers. I usually use it to find their KPI and see their most popular posts. **What do you dislike about Traackr?** I dislike their search process. I often find it complicated to search an influencer just from her username - sometimes the influencer doesnt come up or it takes a while to load. **What problems is Traackr solving and how is that benefiting you?** Traackr is solving the problem of taking my own time to do research on each influencer we work with individually. Instead of searching for an influencer on all of their different platforms, traackr helps me see it all. ### 22. Traackr is great but a little buggy **Rating:** 3.5/5.0 stars **Reviewed by:** Nya L. | Social Listening, Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2023 **What do you like best about Traackr?** I love most have smart traackr is. It makes searching for new influencers very simple and is a tool we could not do our job without. It makes it very simple to analyze social profiles and select the right person to work with. **What do you dislike about Traackr?** It can be buggy sometimes, and you must reload the same page multiple times. For example, you may select a date range, and the data does not change to reflect the new dates selected. **What problems is Traackr solving and how is that benefiting you?** It solves the problems of having to search through social sites to find influencers who match the needs of the campaign we are working on. We can easily drill down on influencers who meet our needs. ### 23. Great tool for being able to make data-driven decisions about influencers **Rating:** 4.0/5.0 stars **Reviewed by:** Aditi K. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2023 **What do you like best about Traackr?** I love how easy Traackr makes it to look at different performance measures (e.g., engagement rate, % of audience that is other influencers, etc). I also really like that Traackr includes TikTok and YouTube, not just Instagram. **What do you dislike about Traackr?** I find it a little hard for very open discovery. We're a new brand and still trying to find our audience. I'd love to be able to do an image search as wel. **What problems is Traackr solving and how is that benefiting you?** Traackr helps us work out which influencers we should work with and which are not likely to be successful for us ### 24. Insightful Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Zakia K. | Social & Influence Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** January 30, 2023 **What do you like best about Traackr?** I love how you get a clearer and complete view of tracking analytics of KOLs, you'd be surprised at what you can learn about how their audience takes in their content **What do you dislike about Traackr?** What I find most difficult about using Traackr is whenever I have to make a campaign, it's hassle to find KOLs sometimes since their data isn't always available on Traackr and sometimes when you do add them, it takes a few days to load the data. **What problems is Traackr solving and how is that benefiting you?** It makes my life as an influence marketing consultant much easier because I know who to target based on the results of the content that they make for other brands and in general ### 25. Great platform for advocacy reasons **Rating:** 5.0/5.0 stars **Reviewed by:** Nicolas B. | Digital Marketing Intern, Enterprise (> 1000 emp.) **Reviewed Date:** January 26, 2023 **What do you like best about Traackr?** The ease of checking important issues for our digital marketing campaigns, such as engagement rate, views rate, etc. That can aprimorate our campaigns and help us find the best influencer to work with. **What do you dislike about Traackr?** It's not something I dislike, but one function I have difficulty with is automating the campaigns. I think that part is not intuitive and need too many burocratic things to work in a efective way (or, I simply don't know how to use correctly). **What problems is Traackr solving and how is that benefiting you?** The platform is more intuitive and simpler, making it easier for me to access the many functions it provides. Making the dashboard easier to navigate, it's making the plataform a 10. ### 26. Hige Traackr fan! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 05, 2023 **What do you like best about Traackr?** I like how the platform makes it so easy to compare your brand's analytics to the market as well as other brand's. **What do you dislike about Traackr?** There are some tweaks to the exporting feature for mailing lists that our team has chatted with the Traackr team about. We know it's in the works! :) **What problems is Traackr solving and how is that benefiting you?** Traackr is helping us to categorize our community, manage campaign results, and track organic mention of our brand. ### 27. Great service! **Rating:** 5.0/5.0 stars **Reviewed by:** Evridiki L. | Marketing Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2023 **What do you like best about Traackr?** From Traackr I like best that I can filter to find exactly the type of influencer I want. I also appreciate the safety feature so I know what the influencer has posted in the past. **What do you dislike about Traackr?** I dislike that Traackr can be slow at times. It often glitches and I'm left having to start my search again. This can be frustrating as I build out a campaign of influencers. **What problems is Traackr solving and how is that benefiting you?** Traacker solves the issue of finding multiple influencers that align with my particular purpose at that time. I am able to have a list of influencers as a starting point and eliminate as I make my way through. ### 28. Easy/Ordinary **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Traackr?** Having access to different rates and statistics about influencer's accounts. **What do you dislike about Traackr?** The fact that my organization has to pay an extra fee for me not to have to monitor stories manually. **What problems is Traackr solving and how is that benefiting you?** Traackr is able to monitor and populate posts for a specific campaign that I don't have to monitor manually. ### 29. Still new to Traackr but getting the hang of it **Rating:** 4.0/5.0 stars **Reviewed by:** Laura P. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2023 **What do you like best about Traackr?** - Automated insights - Fee calculator - Searching by keywords on influencer profiles - Audience insights **What do you dislike about Traackr?** - It would be good if when filling out the brief you can add agency fees and amount for influencers and then the system showing you how much influencer wages you have left as you add the influencers to the campaign - Content approval option in the system for the client to view - Easier connection for influencers to Traackr - Automated TikTok insights - MIM tracking being limited to a short period of time - KPI Forecasting missing based on the influencers you choose **What problems is Traackr solving and how is that benefiting you?** Campaign management ### 30. Great for sourcing creators, but not always the best with tracking content/segmenting content. **Rating:** 3.5/5.0 stars **Reviewed by:** Georgina S. | Account Lead (Unilever, Molson Coors Canada) , Enterprise (> 1000 emp.) **Reviewed Date:** January 30, 2023 **What do you like best about Traackr?** Love the sourcing features, being able to build campaigns and the results we can easily source. **What do you dislike about Traackr?** The content that get pulls in isn't always related to the campaign (which is a symptom of #hashtags and keywords). Should be a way to transfer content **What problems is Traackr solving and how is that benefiting you?** Opening up ways to source & track data. Automating data collection is key for high-volume programs. ### 31. A 360 solution for influencer marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Dahlia B. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2023 **What do you like best about Traackr?** What I love about Traackr is that I can track the performances of my campaigns, find new influencers that match my criteria and keep up with trends and what other brands are doing. **What do you dislike about Traackr?** What I dislike about Traackr is the interface that can sometimes lag and take time to synchronize. Maybe **What problems is Traackr solving and how is that benefiting you?** Tracckr helps me keep track of the performances of my campaigns, find new influencers, analyze my competitors, my performance and stay up to date on different trends ### 32. A complete influencer marketing tool but not always easy to use **Rating:** 3.5/5.0 stars **Reviewed by:** Sophie L. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2023 **What do you like best about Traackr?** Different elements of the tool: profiles, groups, campaigns Complete data of influencers (footprint, audience, lookalikes) Intuitive environment Reporting with social performance & conversion (not always possible in other tools) and efficiency **What do you dislike about Traackr?** Not tracking completely or correctly all the published content No clear indication of what you should pay an influencer No indication of possible return of a campaign (other tools do give this) **What problems is Traackr solving and how is that benefiting you?** Influencer campaign management: - influencer vetting: the right influencers with the right stats -campaign management & reporting: results ### 33. Clean interface, tracking not always reliable and sometimes user unfriendly **Rating:** 3.5/5.0 stars **Reviewed by:** Marcel B. | Trainee, Enterprise (> 1000 emp.) **Reviewed Date:** January 26, 2023 **What do you like best about Traackr?** It has lot's of built in visualizations and it looks all in all very appealing. You can organize the campaigns from one place **What do you dislike about Traackr?** We figured that there are some inaccuracies for the tracking that make it a bit less reliable. Also when you want to compare postings a lot, never ever click on something you are not supposed to. Otherwise you will need to set all filters again. Would be great if those would be saved during the session. **What problems is Traackr solving and how is that benefiting you?** Measure how well influencers perform and which brand succeed better. Showing all important KPIs so you can identify potential coops ### 34. A great experience to get deep insights on influencers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 13, 2023 **What do you like best about Traackr?** Easily find influencers and get deeper insights based on measurable data. It is an all in one solution to manage workflow and is the most advanced global influencer marketing platform. **What do you dislike about Traackr?** Network coverage could be improved including added languages. An improved support team would be beneficial as well. Also a payment tracking feature would be of immense help. **What problems is Traackr solving and how is that benefiting you?** CRM, Content Management, Influencer search and filter (discovery), Social Media Monitoring. It is beneficial in terms of time spent in tracking and searching individual content creators. ### 35. Good overall platform that needs some work **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** August 14, 2023 **What do you like best about Traackr?** I like the variety of data you can review all in one place. **What do you dislike about Traackr?** More often than not, the data is inconsitant which causes issues when reporting and identifying Influencers and Creators. **What problems is Traackr solving and how is that benefiting you?** Data on influencers and creators quickly ### 36. Indicators and comparison support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2023 **What do you like best about Traackr?** Centralized data Quick search tools Friendly interface Good supportive team **What do you dislike about Traackr?** Not so good to compare results, like campaign x campaign performance Not full coverage on stories format Language Barrier - did not find FAQ or problems resolutions in portuguese **What problems is Traackr solving and how is that benefiting you?** Nowadays we are structing new ways of influencers performance report, and our client works with traacker. Traacker is benefiting us as we have easy access to past campaign informations and multiple indicators exhibition. ### 37. Smart and efficient. **Rating:** 5.0/5.0 stars **Reviewed by:** Aleska L. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Traackr?** Metrics are on a single platform. In addition to navigation being very intuitive. It is very difficult to find a platform that has so much important information in one place, with several possibilities for filters and search. **What do you dislike about Traackr?** The only disadvantage is that in some cases, the influencers' metrics are not available at the time, it is necessary to wait for Traackr to fetch the data and update it within the platform. **What problems is Traackr solving and how is that benefiting you?** Traackr helps me monitor the influencers' metrics, being able to visualize in real time the performance of the content being created within the campaigns. This automation is very practical and helps a lot in everyday life. ### 38. Very good experience! It is so useful daily **Rating:** 4.5/5.0 stars **Reviewed by:** Eva I. | Enterprise (> 1000 emp.) **Reviewed Date:** March 08, 2023 **What do you like best about Traackr?** I like the interface, which is easy to use and very complete. It has all the information I need. **What do you dislike about Traackr?** What I dislike about Traackr is the misunderstandings about the data; some posts do not show up on the platform. **What problems is Traackr solving and how is that benefiting you?** I can easily see the engagement rate of influencers and details about their profile. It helps us to choose new influencers for a campaign and see if it would fit what we need. ### 39. Great service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2023 **What do you like best about Traackr?** Love the brand safety feature, great to go through each category and see what safety issues arise **What do you dislike about Traackr?** Don't like the search functionalities as much- hard to find creators **What problems is Traackr solving and how is that benefiting you?** -When creators may be promoting inappropriate content -Realizing they may not fight our casting needs ### 40. great tool to analyze influencers **Rating:** 4.5/5.0 stars **Reviewed by:** Pablo V. | account manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Traackr?** That you have very complete information about influencer`s audience such as region, ages and engagement rate. very useful to compare different influencers. It really heps me to decide which influencer I will include in the client`s proposal **What do you dislike about Traackr?** that there are some social media that we dont get muchinfo such as Twitch. I have also notized that sometimes the metrics are not the same as when we ask it directly to the talent, such as country IP **What problems is Traackr solving and how is that benefiting you?** when the client asks for deep information about influencers. There is no other way of konwing that info unless you directly ask to the influencer but normally we prefer not to do that as we are normally working on proposals that dont come to an end with this influencer ### 41. I really enjoy using Traackr. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Traackr?** The way the campaigns are tracked, data provided and the reports are built simultaneously. **What do you dislike about Traackr?** Some campaigns have been deleted after the glitch, meaning important data was lost. **What problems is Traackr solving and how is that benefiting you?** Result and content tracking ### 42. In terms of reporting, traackr saves us so much time, and keeps all of our content together. **Rating:** 4.5/5.0 stars **Reviewed by:** Rachel N. | Enterprise (> 1000 emp.) **Reviewed Date:** March 15, 2023 **What do you like best about Traackr?** All of our content is together in one place, meaning we don't have to scour several social media platforms to get what we need. **What do you dislike about Traackr?** The algorithim isn't perfect, not all posts get caught despite influencers tagging and hashtagging. **What problems is Traackr solving and how is that benefiting you?** Saves us a huge amount of time when reporting and also lends us help figuring out which influencers would be best for our brand to work with. ### 43. A one-stop-shop to understand your social media presence **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Enterprise (> 1000 emp.) **Reviewed Date:** February 01, 2023 **What do you like best about Traackr?** It just feels very natural to use. You know how to navigate it to get a certain info, and you very rarely hit a snag - unlike what happens on other platforms. You find all kinds of info, on all kinds of media, and on all brands. It's just great! **What do you dislike about Traackr?** There is one single thing I dislike, but I really don't believe the solution in itself has to do with it, but rather the confidentiality issues, and it is access to a certain amount of info, like financials. **What problems is Traackr solving and how is that benefiting you?** As I said in the title of my review, it truly is a one-stop-shop for everything social. it has great granularity and it helps you grasp every aspect of your and your competitors' presence online. ### 44. Traackr has helped streamline our influencer marketing initiatives immensely! **Rating:** 5.0/5.0 stars **Reviewed by:** Nick G. | Senior Influencer Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2022 **What do you like best about Traackr?** The best part of Traackr has to be the ability to jump into each separate campaign and see the exact progress of the campaign and the results at any given moment. Working for an agency is a crucial benefit when working across multiple brands and campaigns at any given time. **What do you dislike about Traackr?** The only thing that can be troubling is having influencers have to opt into their Instagram stories being tracked. We tend to do gifting initiatives at larger, and it can be difficult to get them all to opt into that. **What problems is Traackr solving and how is that benefiting you?** In addition to streamlining the entire process, Traackr is very helpful when sourcing potential influencers. We now have access to so many insights on each influencer we never had before. ### 45. Traackr is a great tool to track influencer marketing in the CPG space! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** January 31, 2023 **What do you like best about Traackr?** I love how we can assess how our brands stack up against our competitors in influencer marketing from both a paid and organic perspective, as well as by engagement, and more! I also like how we are able to track our competitors spend in influencer marketing and where we fit in to inform brand planning. **What do you dislike about Traackr?** I wish that the competitive investment levels was within the platform, and that all data was auto-updated vs. pulled manually every quarter to allow for more learnings on a regular/live basis. **What problems is Traackr solving and how is that benefiting you?** Traackr helps to solve how much we should be investing in paid vs. organic influencer marketing compared to our key competitors as well as informs what types of influencers our competitors are engaging with. ### 46. Great for monitoring and finding influencers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Enterprise (> 1000 emp.) **Reviewed Date:** July 13, 2023 **What do you like best about Traackr?** We've found it really useful as a way to find influencers and content that relates to our brand, which is helpful for building out our strategy for short-form content and looking at what is trending. **What do you dislike about Traackr?** It would be more helpful to be able to view standardised metrics to track organic engagement such as EMV. **What problems is Traackr solving and how is that benefiting you?** Understanding how our influencer campaigns are performing and managing them in one space, as we have a lot of different markets to oversee. ### 47. Great database but slightly tricky to navigate **Rating:** 3.0/5.0 stars **Reviewed by:** Sacha B. | Senior Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2023 **What do you like best about Traackr?** I like being able to see so much info about each of the talent, its also good to see other campaigns and groups. Its very easy to add creators to the platform **What do you dislike about Traackr?** The brand safety feature is not particularly accurate, and picks up on posts which are actually brand safe. e.g. skincare content being flagged as drugs. I also find it really tricky to search for talent, you can search for types of people easily but searching for a username can be trickier as it doesn't always come up **What problems is Traackr solving and how is that benefiting you?** It helps me to find the right talent for my campaigns, its helpful in showing creators who tick certain boxes e.g. IG talent who are over 100k and interested in beauty ### 48. Using Traackr with an Influencer **Rating:** 3.5/5.0 stars **Reviewed by:** Shamika T. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2023 **What do you like best about Traackr?** I like the depth of audience insights you get such as city date, interests. I also like that you see engagement rates improve or decrease. I like how one creators many profiles are linked together **What do you dislike about Traackr?** Some of the brand safety filters are too sensitive. I was searching for skincare influencers and they kept getting flagged for drugs. The user interface could be a little more colourful/easier to understand. **What problems is Traackr solving and how is that benefiting you?** Finding influencers, finding specific insights about influencers, working with our client ### 49. Promising platform with room to grow! **Rating:** 3.5/5.0 stars **Reviewed by:** Alaetra C. | Pro Team (Influencer Marketing) and Event Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** September 07, 2022 **What do you like best about Traackr?** The most helpful features about Traackr are the initial onboarding Traackr Academy videos that assist you as you build out the platform to reflect the status of your influencer marketing program. The influencer profile page is also beneficial when measuring an influencer's viability and impact from a bird's eye view. **What do you dislike about Traackr?** I believe the Traackr Studios area could use some work. The user could benefit from more page prompts and support when building out the studio area, but I've found a few dead ends that are difficult to bypass. You will need as much campaign and brand information to build the studio to your benefit. Still, building out as an emerging brand with a newly developing influencer marketing program is challenging. **What problems is Traackr solving and how is that benefiting you?** Traackr helps out brand quantify our influencer impact, which was a huge pain point for us before we gained access to this platform. We can now access each influencer's insights in one forum instead of sourcing the analytics from multiple sources. We're also able to aggregate all of our influencer's content produced over a specific time frame, which makes it much easier to monitor their output as a group on a daily, weekly and monthly basis. ### 50. Great platform for influencer selection **Rating:** 5.0/5.0 stars **Reviewed by:** Maggie D. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2023 **What do you like best about Traackr?** Searching for influencers by region / platform / audience - and being able to easily dive into audience insights. Projects are very helpful too, to organise various campaigns. **What do you dislike about Traackr?** Sometimes the influencer selection from the filter only finds a small number - from here, we usually have to find the influencers manually and add them to tracker. **What problems is Traackr solving and how is that benefiting you?** Great that we can now add campaign briefs and other media to the emails which really helps speed up communication. ## Traackr Discussions - [What does Traackr do?](https://www.g2.com/discussions/what-does-traackr-do) - 1 comment - [View Traackr pricing details and edition comparison](https://www.g2.com/products/traackr/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-25+11%3A06%3A55+-0500&secure%5Bsession_id%5D=c3ce5632-fa55-4d77-bb31-0f7d5294871f&secure%5Btoken%5D=8ba7d79eb8cfe8b96dd55847b8a8bfa9c2a9df407ce3525062f63e15b6f4c01d&format=llm_user) ## Traackr Features **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Social Commerce - E-Commerce Integration **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Traackr Alternatives - [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) - 4.6/5.0 (558 reviews) - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews) - [Upfluence](https://www.g2.com/products/upfluence/reviews) - 4.6/5.0 (140 reviews)