[
Totango Reviews
](https://www.g2.com/products/totango/reviews)

[
Totango Reviews
](https://www.g2.com/products/totango/reviews)

# Totango Features

##### 
## Customer Information (7)

Customer Health Scores

Provides users a customer-specific score to determine the overall satisfaction of each customer.

Customer Monitoring

Monitor customer actions overall as well as their interactions with different teams within the company, such as the support team

Customer Profiles

Gain a holistic view of your customers. Create customer profiles based on data pulled in from multiple sources including CRMs, service desks, marketing tools, and financial systems such as accounting and payroll software.

Playbooks

Create and structure key customer success processes into a "playbook" to create unified team best practices for handling customers.

Customer Segments

Separate customers into similar segments based on criteria such as subscription models, support needs, or usage behaviors to allow for more personalized and specific attention.

Product Engagement

Identify which customers are getting the most out of your products or services and highlight those who have not yet fully adopted or may need further training.

Surveys

Allows users to create and send out surveys to customers to determine net promoter scores and other key satisfaction information.

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##### 
## Predictions (4)

Churn Risk

Calculates the risk that your customers will not renew or continue using your product or service.

Upsell Opportunities

Discovers and highlights factors that lead to upsell opportunities.

Custom Triggers

Allows users to set custom triggers to signal actions that will lead a customer to act in a particular way.

Machine Learning

Ability for the platform to learn and improve predictions based on previous customer behavior and a growing database of customer information.

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##### 
## Platform (10)

Reporting & Dashboards

Access pre-built and custom reports and dashboards for viewing

API & Integrations

The number of sources from which the platform can pull customer data and how well those integrations are supported.

Data Import & Export Tools

Ability to input, modify, and extract data from the application in bulk through a structured file.

Workflow Capability

Automates everday customer success functions for more efficient and effective day-to-day processes.

Notifications

Set alerts for customer actions in order to respond quickly and proactively.

Customization

Allows administrators to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.

Scalability

Ability for the platform to grow with the user's company and support an increasing number of customers and users within the platform.

Data Security

The measures taken to ensure that the customer data being held within the platform is being hosted in a safe environment and is not prone to risks.

Performance & Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

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##### 
## User Analysis (2)

Survey Implementation

Allows you to deploy NPS surveys to users.

Data Analysis

Analyzes user survey responses and information in the application.

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##### 
## User Support (2)

User Segmentation

Organizes users into predefined groups and provides different responses based on group.

Multi-Language Support

Supports multiple languages.

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##### 
## Walkthrough Type (1)

Text Bubble Walkthroughs

Supports text bubble walkthroughs.

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##### 
## Data Sourcing (4)

Data Enrichment

Uses external data sources to improve customer profiles.

Expandability

Can be updated to accept new sources and types of data.

Content Marketing

Can act as a content marketing platform.

Multiple Devices

Can engage with customers across any device with a consistent message.

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##### 
## Intelligence (4)

Predictive Modeling

Predicts outcomes based on statistical models; can give insight to "what-if" scenarios.

Opportunity Identification

Highlights cross-sell, upsell, and white space opportunities

Zero-touch Renewals

Can fully automate the deal renewal process

Smart Content

Suggests content appropriate to stage and tone of the deal

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##### 
## Sales Team (2)

Flexible Sales Process

Can operate under at least two distinct sales methodologies

Playbooks

Creates and stores multiple playbooks for sales

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##### 
## Platform Basics (6)

Templates

Provide templates for customer journey mapping to jumpstart the process.

Exporting

Ability to export customer journey maps in a variety of formats to present and analyze.

Multi-user Access and Collaboration

Allow team members to invite others to collaborate on journey maps and make direct changes.

Data Analytics

Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation.

Dynamic Segmentation

Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.).

Journey Optimization

Automates the testing and optimization of customer-facing messaging and campaigns.

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##### 
## Platform Data (4)

Journey Reporting

Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).

Trends Reporting

Ability to measure product usage by feature, campaign performance by source, and other trending metrics.

Dashboards

Provides dashboards to combine and visualize quantitative and qualitive customer journey data.

Advanced Data Filtering

Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data.

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##### 
## Platform Additional Functionality (3)

Journey Mapping

Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data.

Integrations

Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics.

Automated Alerts

Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements.

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##### 
## Analytics (2)

Net Promoter Score (NPS)

Calculates net promoter score (NPS) using customer feedback data.

Customer Satisfaction (CSAT) Score

Calculates customer satisfaction (CSAT) score using customer feedback data.

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##### 
## Customization (2)

Stakeholder Management

Provides insight concerning engagement with various stakeholders in regards to customer feedback and experience.

Multiple Branding Support

Allows users to deploy surveys and intake feedback data for multiple brands.

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##### 
## Onboarding Setup (3)

Workflows

Provide customizable workflows for onboarding activities and tasks.

Templates

Include templates for onboarding project plans and documents.

Checklists

Generate checklists to monitor the prograss of onboarding projects.

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##### 
## Project Tracking (4)

Monitoring

Track tasks, project, and dependencies using timeline views or GANTT charts.

Content

Manage onboarding documents, training materials, and other content.

Tasks

Assign and track onboarding tasks to internal and external stakeholders.

Optimization

Identify trends and analysis that can be used to optimize onboarding.

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##### 
## Customer Engagement (4)

Portal

Provider a portal for customers and external users to collaborate and share documents.

Engagement

Include features to keep customers engaged such as internal communications.

Branding

Create white-label portals by customer, product, or project.

Visibility

Provide multiple levels of visibility accrosss all onboarding stages.

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##### 
## Generative AI (2)

AI Text Generation

Allows users to generate text based on a text prompt.

AI Text Summarization

Condenses long documents or text into a brief summary.

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##### 
## Platform Basics - Digital Adoption Platform (2)

Integration

Enables integration with web-based software, websites, or other software applications.

Communications

Provides cued prompts, messages, tooltips, notifications and branded tutorials.

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##### 
## Analytics - Digital Adoption Platform (1)

Analytics

Manages user interactions and analyzes user behavior data within the software or application.

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##### 
## Functions - Digital Adoption Platform (2)

Customer self-service

Supports self-service features like troubleshooting, form completion, or knowledge base access.

In-app guidance

Provides in-app guidance on company-specific tools and workflows for onboarding.

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##### 
## Agentic AI - Customer Journey Analytics (4)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Proactive Assistance

Anticipates needs and offers suggestions without prompting

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##### 
## Agentic AI - Customer Journey Mapping (1)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

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##### 
## Agentic AI - SAP Store (7)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

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##### 
## Agentic AI - Customer Success (5)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

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##### 
## Agentic AI - Experience Management (4)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Cross-system Integration

Works across multiple software systems or databases

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

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##### 
## Agentic AI - Customer Revenue Optimization (6)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

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##### 
## Agentic AI - Digital Adoption Platform (1)

Adaptive Learning

Improves performance based on feedback and experience

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## Top-Rated Alternatives

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Totango Comparisons

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##### Categories on G2

[
SAP Store
](https://www.g2.com/categories/sap-store)[
Customer Journey Analytics
](https://www.g2.com/categories/customer-journey-analytics)[
Customer Journey Mapping
](https://www.g2.com/categories/customer-journey-mapping)

[
Experience Management
](https://www.g2.com/categories/experience-management)[
Customer Data Platform (CDP)
](https://www.g2.com/categories/customer-data-platform-cdp)[
Digital Adoption Platform
](https://www.g2.com/categories/digital-adoption-platform)[
Customer Revenue Optimization
](https://www.g2.com/categories/customer-revenue-optimization)[
Customer Success
](https://www.g2.com/categories/customer-success)[
Client Onboarding
](https://www.g2.com/categories/client-onboarding)

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