# ChurnZero vs Totango Comparison
---
## AI Generated Summary
- **G2 reviewers report** that ChurnZero excels in user experience, with a clean and intuitive interface that makes it easy for teams to navigate. Users appreciate the centralized view of customer communication and health tracking, which enhances their ability to engage effectively with clients.
- **According to verified reviews** , Totango has made strides in incorporating artificial intelligence for data analysis, which users find promising. This feature helps reduce manual work in evaluating customer risk, although some users still express a desire for more seamless integration with their existing workflows.
- **Users say** that ChurnZero's automation capabilities stand out, providing clear visibility into customer engagement and success activities. Reviewers highlight how these features streamline their processes, making it easier to manage customer relationships and track interactions.
- **Reviewers mention** that while Totango offers useful features like health score tracking and centralized communication, it sometimes struggles with setup and configuration, leading to a less smooth onboarding experience compared to ChurnZero's more user-friendly approach.
- **G2 reviewers highlight** that ChurnZero's robust reporting and dashboard capabilities allow users to dive deep into customer usage data, providing valuable insights that help teams make informed decisions. This level of detail is often praised as a significant advantage over Totango.
- **Users report** that while Totango provides a solid foundation for customer success management, ChurnZero's higher ratings in support quality and overall satisfaction indicate a more reliable partnership for businesses looking to enhance their customer engagement strategies.



| | ChurnZero | Totango | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 1,611 | 1,150 | 
| **Largest Market Segment** | Mid-Market (63.0% of reviews) | Mid-Market (57.0% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us Per Year | 

---
## Top Pros & Cons

### ChurnZero

Pros:
- Ease of Use (165 reviews)
- Helpful (110 reviews)

Cons:
- Learning Curve (58 reviews)
- Complexity (44 reviews)

### Totango

Pros:
- Ease of Use (202 reviews)
- Helpful (98 reviews)

Cons:
- Learning Curve (83 reviews)
- Integration Issues (62 reviews)

---
## Ratings Comparison
| Rating | ChurnZero | Totango | 
|---|---|---|
  | **Meets Requirements** | 9.1 (1289 reviews) | 8.3 (970 reviews) | 
  | **Ease of Use** | 8.5 (1297 reviews) | 8.2 (984 reviews) | 
  | **Ease of Setup** | 8.0 (608 reviews) | 7.4 (494 reviews) | 
  | **Ease of Admin** | 8.5 (534 reviews) | 7.8 (362 reviews) | 
  | **Quality of Support** | 9.5 (1199 reviews) | 8.4 (816 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.6 (541 reviews) | 8.6 (361 reviews) | 
  | **Product Direction (% positive)** | 9.4 (1221 reviews) | 8.7 (946 reviews) | 

---
## Pricing

### ChurnZero

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Totango

#### Entry-Level Pricing

Plan: Enterprise

Price: Contact Us Per Year

Description: Efficiently scale customer success with solutions backed by enterprise-grade privacy, security, and customization.

Key Features:
-  10 users (Practitioner seats)
- 2,000 customer accounts
-  5 teams

[Browse all 2 editions](https://www.g2.com/products/totango/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Collaboration & Productivity

| Product | Score | Reviews |
|---|---|---|
| **ChurnZero** | N/A | N/A |
| **Totango** | N/A | N/A |

#### Additional Functionality

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **To-Do List** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Screen Sharing** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Brainstorming** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **File Transfer** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Status Tracking** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Real Time Editing** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Assignment Management** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **File Sharing** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Task Progress Tracking** | Not enough data | Not enough data | 
| **Discussions/Forums** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Video Conferencing** | Not enough data | Not enough data | 
| **Progress Tracking** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 

### Customer Success

| Product | Score | Reviews |
|---|---|---|
| **ChurnZero** | 8.4/10 | 1102 |
| **Totango** | 7.9/10 | 822 |

#### Customer Information

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Customer Health Scores** | 8.9 (1019 reviews) ✓ Verified | 8.2 (775 reviews) ✓ Verified | 
| **Customer Monitoring** | 9.1 (995 reviews) ✓ Verified | 8.4 (753 reviews) ✓ Verified | 
| **Customer Profiles** | 8.9 (994 reviews) ✓ Verified | 8.4 (748 reviews) ✓ Verified | 
| **Playbooks** | 8.7 (951 reviews) ✓ Verified | 7.7 (639 reviews) ✓ Verified | 
| **Customer Segments** | 9.1 (1019 reviews) ✓ Verified | 8.5 (759 reviews) ✓ Verified | 
| **Product Engagement** | 8.7 (933 reviews) ✓ Verified | 8.0 (697 reviews) ✓ Verified | 
| **Surveys** | 8.5 (832 reviews) ✓ Verified | 7.3 (569 reviews) ✓ Verified | 
| **NPS of Customers** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 

#### Predictions

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Churn Risk** | 8.6 (979 reviews) ✓ Verified | 7.8 (667 reviews) ✓ Verified | 
| **Upsell Opportunities** | 7.8 (747 reviews) ✓ Verified | 7.1 (634 reviews) ✓ Verified | 
| **Custom Triggers** | 8.6 (833 reviews) ✓ Verified | 7.9 (674 reviews) ✓ Verified | 
| **Machine Learning** | 7.5 (639 reviews) ✓ Verified | 6.6 (495 reviews) ✓ Verified | 

#### Platform

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Reporting & Dashboards** | 8.6 (1004 reviews) ✓ Verified | 8.0 (756 reviews) ✓ Verified | 
| **Third-Party Integrations** | 8.5 (908 reviews) ✓ Verified | 7.7 (692 reviews) ✓ Verified | 
| **Data Import & Export Tools** | 8.5 (873 reviews) ✓ Verified | 7.9 (690 reviews) ✓ Verified | 
| **Workflow Capability** | 8.7 (912 reviews) ✓ Verified | 8.0 (701 reviews) ✓ Verified | 
| **Notifications** | 8.9 (974 reviews) ✓ Verified | 7.9 (726 reviews) ✓ Verified | 
| **Customization** | 8.6 (943 reviews) ✓ Verified | 7.9 (717 reviews) ✓ Verified | 
| **Scalability** | 9.0 (906 reviews) ✓ Verified | 8.3 (710 reviews) ✓ Verified | 
| **Data Security** | 9.1 (838 reviews) ✓ Verified | 8.5 (632 reviews) ✓ Verified | 
| **Performance & Reliability** | 9.2 (969 reviews) ✓ Verified | 8.2 (742 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 9.1 (920 reviews) ✓ Verified | 8.3 (710 reviews) ✓ Verified | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Churn Management** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Customer Management** | Not enough data | Not enough data | 
| **Account Management** | Not enough data | Not enough data | 
| **Renewal Management** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Knowledge Base Management** | Not enough data | Not enough data | 
| **Revenue Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 

#### Generative AI

| Feature | ChurnZero | Totango | 
|---|---|---|
| **AI Text Generation** | 7.7 (313 reviews) | Feature Not Available | 
| **AI Text Summarization** | 7.8 (311 reviews) | Feature Not Available | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Customer Success

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (64 reviews) | 7.5 (53 reviews) | 
| **Multi-step Planning** | 7.5 (64 reviews) | 7.8 (52 reviews) | 
| **Cross-system Integration** | Feature Not Available | 8.0 (51 reviews) | 
| **Natural Language Interaction** | 7.2 (63 reviews) | 7.7 (51 reviews) | 
| **Proactive Assistance** | 7.3 (65 reviews) | 7.6 (52 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Onboarding** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Win/Loss Analysis** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Customer History** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Usage Tracking/Analytics** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Account Alerts** | Not enough data | Not enough data | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **ChurnZero** | 9.0/10 | 153 |
| **Totango** | 6.8/10 | 63 |

#### User Analysis

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Survey Implementation** | 8.8 (126 reviews) | 7.1 (50 reviews) | 
| **Data Analysis** | 8.9 (134 reviews) | 7.0 (55 reviews) | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 

#### User Support

| Feature | ChurnZero | Totango | 
|---|---|---|
| **User Segmentation** | 9.2 (139 reviews) | 7.9 (55 reviews) | 
| **Multi-Language Support** | 7.9 (71 reviews) | 6.9 (39 reviews) | 
| **Behavior-responsive Messaging** | 8.7 (98 reviews) | Feature Not Available | 

#### Walkthrough Type

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Audio-visual Walkthroughs** | 8.1 (91 reviews) | Feature Not Available | 
| **Text Bubble Walkthroughs** | 8.3 (86 reviews) | 6.6 (41 reviews) | 

#### Platform Basics - Digital Adoption Platform

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Integration** | 9.3 (10 reviews) | 7.1 (7 reviews) | 
| **Communications** | 9.0 (10 reviews) | 6.4 (7 reviews) | 

#### Analytics - Digital Adoption Platform

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Analytics** | 9.8 (8 reviews) | 6.2 (7 reviews) | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 

#### Functions - Digital Adoption Platform

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Customer self-service** | 9.8 (9 reviews) | 7.1 (7 reviews) | 
| **In-app guidance** | 10.0 (7 reviews) | 5.8 (8 reviews) | 
| **Contextual Guidance** | Not enough data | Not enough data | 

#### Agentic AI - Digital Adoption Platform

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Asynchronous Learning** | Not enough data | Not enough data | 
| **Blended Learning** | Not enough data | Not enough data | 
| **Self-paced Learning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Progress Tracking** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **In-App Training** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Gamification** | Not enough data | Not enough data | 
| **Knowledge Base Management** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Launch Management** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **User Onboarding** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 
| **Data Quality Control** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Employee Onboarding** | Not enough data | Not enough data | 
| **Self Service Tools** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Learning Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Interactive Content** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Training Management** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Content Creation** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **ChurnZero** | N/A | N/A |
| **Totango** | 7.6/10 | 224 |

#### Data Sourcing

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Data Enrichment** | Not enough data | 8.1 (178 reviews) ✓ Verified | 
| **Expandability** | Not enough data | 8.1 (178 reviews) ✓ Verified | 
| **Content Marketing** | Not enough data | 7.1 (110 reviews) | 
| **Multiple Devices** | Not enough data | 7.6 (113 reviews) | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 

#### Intelligence

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Marketing Metrics** | Not enough data | Feature Not Available | 
| **Predictive Modeling** | Not enough data | 7.2 (157 reviews) ✓ Verified | 
| **Recommendation Engine** | Not enough data | Feature Not Available | 

#### Additional Functionality

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Data Integration** | Not enough data | Not enough data | 
| **Customer Activity Tracking** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Behavioral Analytics** | Not enough data | Not enough data | 
| **Email Tracking** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Channel Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **GDPR Compliance** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 

### Customer Revenue Optimization

| Product | Score | Reviews |
|---|---|---|
| **ChurnZero** | 8.1/10 | 105 |
| **Totango** | 7.7/10 | 92 |

#### Sales Team

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Flexible Sales Process** | 8.2 (84 reviews) | 7.4 (68 reviews) | 
| **Training Mode** | 8.4 (83 reviews) | Feature Not Available | 
| **Playbooks** | 8.9 (101 reviews) | 7.6 (74 reviews) | 

#### Intelligence

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Opportunity Identification** | 8.3 (93 reviews) | 7.3 (72 reviews) | 
| **Zero-touch Renewals** | 7.5 (85 reviews) | 6.8 (66 reviews) | 
| **Smart Content** | 8.2 (83 reviews) | 6.8 (62 reviews) | 

#### Mapping

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Multiple Org Charts** | 8.0 (82 reviews) | Feature Not Available | 
| **Stakeholder Roles** | 8.3 (87 reviews) | Feature Not Available | 

#### Agentic AI - Customer Revenue Optimization

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (11 reviews) | 8.6 (7 reviews) | 
| **Cross-system Integration** | Feature Not Available | 8.6 (7 reviews) | 
| **Adaptive Learning** | 7.6 (12 reviews) | 8.1 (7 reviews) | 
| **Natural Language Interaction** | 7.6 (13 reviews) | 7.9 (7 reviews) | 
| **Proactive Assistance** | 7.9 (13 reviews) | 8.3 (7 reviews) | 
| **Decision Making** | 8.0 (11 reviews) | 7.9 (8 reviews) | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **ChurnZero** | 8.2/10 | 172 |
| **Totango** | 7.7/10 | 192 |

#### Platform Basics

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Customizable Templates** | 8.4 (160 reviews) | 8.0 (143 reviews) | 
| **Exporting** | 8.5 (163 reviews) | 7.7 (146 reviews) | 
| **Multi-user Access and Collaboration** | 8.6 (147 reviews) | 8.2 (139 reviews) | 
| **Multiple Personas** | 8.3 (140 reviews) | Feature Not Available | 
| **Data Analytics ** | 8.5 (154 reviews) | 7.6 (132 reviews) | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Behavioral Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (23 reviews) | 7.1 (18 reviews) | 

#### Additional Functionality

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Map Creation** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Data Linking** | Not enough data | Not enough data | 
| **Whiteboard** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Brainstorming** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Attribution Modeling** | Not enough data | Not enough data | 
| **Action Management** | Not enough data | Not enough data | 
| **Map Sharing** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customer Touchpoints** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Diagramming** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Storyboarding** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **ChurnZero** | 8.5/10 | 213 |
| **Totango** | 8.1/10 | 270 |

#### Platform Basics

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Dynamic Segmentation** | 8.6 (181 reviews) | 8.4 (228 reviews) ✓ Verified | 
| **Journey Optimization** | 8.7 (189 reviews) | 8.2 (227 reviews) ✓ Verified | 

#### Platform Data

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Journey Reporting** | 8.6 (191 reviews) | 8.0 (221 reviews) ✓ Verified | 
| **Trends Reporting** | 8.5 (182 reviews) | 7.9 (222 reviews) ✓ Verified | 
| **Dashboards** | 9.0 (202 reviews) | 8.3 (242 reviews) ✓ Verified | 
| **Advanced Data Filtering** | 8.6 (182 reviews) | 8.2 (227 reviews) ✓ Verified | 

#### Platform Additional Functionality

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Journey Mapping** | 8.6 (180 reviews) | 8.2 (219 reviews) ✓ Verified | 
| **Integrations** | 8.7 (192 reviews) | 7.9 (227 reviews) ✓ Verified | 
| **Automated Alerts** | 8.9 (187 reviews) | 8.1 (199 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (20 reviews) | 7.3 (15 reviews) | 
| **Cross-system Integration** | Feature Not Available | 8.4 (15 reviews) | 
| **Adaptive Learning** | 7.8 (20 reviews) | 8.0 (15 reviews) | 
| **Proactive Assistance** | 7.6 (20 reviews) | 7.8 (15 reviews) | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **ChurnZero** | 7.8/10 | 260 |
| **Totango** | 7.8/10 | 126 |

#### Analytics

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Net Promoter Score (NPS)** | 8.8 (214 reviews) | 8.1 (101 reviews) | 
| **Customer Satisfaction (CSAT) Score** | 8.7 (193 reviews) | 8.2 (95 reviews) | 
| **Customer Effort Score (CES)** | 8.4 (155 reviews) | Feature Not Available | 
| **Gamification** | 7.5 (128 reviews) | Feature Not Available | 

#### Customization

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Stakeholder Management** | 8.4 (156 reviews) | 8.0 (90 reviews) | 
| **Multilanguage Support** | 7.5 (116 reviews) | Feature Not Available | 
| **Multiple Branding Support** | 8.1 (115 reviews) | 7.6 (76 reviews) | 
| **Vertical-specific Solutions** | 8.0 (122 reviews) | Feature Not Available | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Knowledge Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Negative Feedback Management** | Not enough data | Not enough data | 

#### Generative AI

| Feature | ChurnZero | Totango | 
|---|---|---|
| **AI Text Generation** | 8.1 (93 reviews) | 6.4 (51 reviews) | 
| **AI Text Summarization** | 8.1 (92 reviews) | 6.4 (52 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Experience Management

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (11 reviews) | 8.1 (8 reviews) | 
| **Cross-system Integration** | Feature Not Available | 8.5 (8 reviews) | 
| **Natural Language Interaction** | 5.9 (11 reviews) | 8.5 (8 reviews) | 
| **Proactive Assistance** | 6.7 (11 reviews) | 8.5 (8 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **NPS Survey Structure** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Text Analysis** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 

### Client Onboarding

| Product | Score | Reviews |
|---|---|---|
| **ChurnZero** | 8.6/10 | 348 |
| **Totango** | 8.1/10 | 243 |

#### Onboarding Setup

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Workflows** | 8.9 (305 reviews) | 8.2 (221 reviews) | 
| **Templates** | 8.6 (292 reviews) | 7.9 (212 reviews) | 
| **Checklists** | 8.6 (273 reviews) | 8.0 (202 reviews) | 

#### Project Tracking

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Monitoring** | 8.8 (279 reviews) | 8.2 (199 reviews) | 
| **Resources** | 8.6 (267 reviews) | Feature Not Available | 
| **Content** | 8.5 (263 reviews) | 8.0 (195 reviews) | 
| **Tasks** | 8.8 (311 reviews) | 8.4 (212 reviews) | 
| **Optimization** | 8.7 (270 reviews) | 8.0 (193 reviews) | 
| **Kanban Board** | Not enough data | Not enough data | 
| **Goal Setting/Tracking** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 

#### Customer Engagement

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Portal** | 8.4 (261 reviews) | 7.9 (188 reviews) | 
| **Customer Engagement** | 8.8 (284 reviews) | 8.0 (204 reviews) | 
| **Branding** | 8.2 (242 reviews) | 7.7 (199 reviews) | 
| **Visibility** | 8.8 (280 reviews) | 8.3 (198 reviews) | 
| **Collaboration** | 8.6 (269 reviews) | Feature Not Available | 
| **Customizable Branding** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Commenting/Notes** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Time Tracking** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Churn Management** | Not enough data | Not enough data | 
| **Ad hoc Analysis** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Form Builder** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Revenue Management** | Not enough data | Not enough data | 
| **Onboarding** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Client Database** | Not enough data | Not enough data | 
| **Electronic Forms** | Not enough data | Not enough data | 
| **Gantt/Timeline View** | Not enough data | Not enough data | 
| **Client Tracking** | Not enough data | Not enough data | 
| **To-Do List** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Self Service Tools** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Electronic Signature** | Not enough data | Not enough data | 
| **Task Progress Tracking** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Online Payments** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Document Generation** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **ChurnZero** | N/A | N/A |
| **Totango** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | ChurnZero | Totango | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (7):** [Client Onboarding Software](https://www.g2.com/categories/client-onboarding), [Experience Management Software](https://www.g2.com/categories/experience-management), [Customer Revenue Optimization (CRO) Software](https://www.g2.com/categories/customer-revenue-optimization), [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform), [Customer Success Software](https://www.g2.com/categories/customer-success), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping)


**Unique to Totango (2):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [SAP Store Software](https://www.g2.com/categories/sap-store)


---
## Reviewer Demographics

### By Company Size

| Segment | ChurnZero | Totango | 
|---|---|---|
| **Small-Business** | 28.2% | 22.3% | 
| **Mid-Market** | 63.0% | 57.0% | 
| **Enterprise** | 8.8% | 20.7% | 

### By Industry

#### ChurnZero

- **Computer Software:** 36.8%
- **Information Technology and Services:** 16.2%
- **Marketing and Advertising:** 4.9%
- **Computer & Network Security:** 3.6%
- **Education Management:** 2.3%
- **Financial Services:** 2.2%
- **Human Resources:** 2.1%
- **Hospital & Health Care:** 2.0%
- **E-Learning:** 1.9%
- **Internet:** 1.8%
- **Other:** 26.1%

#### Totango

- **Computer Software:** 36.2%
- **Information Technology and Services:** 19.0%
- **Telecommunications:** 4.3%
- **Internet:** 3.4%
- **Marketing and Advertising:** 3.4%
- **Computer & Network Security:** 3.1%
- **Financial Services:** 2.6%
- **Hospital & Health Care:** 1.6%
- **Education Management:** 1.5%
- **E-Learning:** 1.5%
- **Other:** 23.5%

---
## Alternatives

### Alternatives to ChurnZero

- [Custify](https://www.g2.com/products/custify/reviews) — 4.7/5 stars (527 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (957 reviews)
- [Catalyst](https://www.g2.com/products/totango-catalyst/reviews) — 4.5/5 stars (660 reviews)
- [Gainsight Customer Success](https://www.g2.com/products/gainsight-customer-success/reviews) — 4.5/5 stars (1758 reviews)
- [Vitally](https://www.g2.com/products/vitally/reviews) — 4.5/5 stars (707 reviews)
- [ClientSuccess](https://www.g2.com/products/clientsuccess/reviews) — 4.4/5 stars (424 reviews)
- [CustomerSuccessBox](https://www.g2.com/products/customersuccessbox/reviews) — 4.5/5 stars (134 reviews)
- [HubSpot Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews) — 4.4/5 stars (2920 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1808 reviews)
- [GUIDEcx](https://www.g2.com/products/guidecx/reviews) — 4.6/5 stars (462 reviews)

### Alternatives to Totango

- [Custify](https://www.g2.com/products/custify/reviews) — 4.7/5 stars (527 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (957 reviews)
- [Gainsight Customer Success](https://www.g2.com/products/gainsight-customer-success/reviews) — 4.5/5 stars (1758 reviews)
- [Vitally](https://www.g2.com/products/vitally/reviews) — 4.5/5 stars (707 reviews)
- [ClientSuccess](https://www.g2.com/products/clientsuccess/reviews) — 4.4/5 stars (424 reviews)
- [HubSpot Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews) — 4.4/5 stars (2920 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (567 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1808 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1415 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (775 reviews)

---
## Top Discussions

### ChurnZero

- Title: [Does ChurnZero have a Customer Success blog?](https://www.g2.com/discussions/blog) — 2 comments, 2 upvotes *(includes official response)*
  > **Top comment:** "Yes, we do. We publish new content at least once a week. Please find our blog here- https://churnzero.net/blog/"
- Title: [What is ChurnZero used for?](https://www.g2.com/discussions/what-is-churnzero-used-for) — 1 comment
  > **Top comment:** "ChurnZero gives our Client Success Team a tool designed for them that gives them insight into which clients are thriving, which ones need a little extra help..."
- Title: [Best advice for not getting overwhelmed?](https://www.g2.com/discussions/36867-best-advice-for-not-getting-overwhelmed) — 1 comment, 1 upvote
  > **Top comment:** "This is going to sound like useless advice but really focus on one goal at a time because I often get derailed because I know other things need fixing and..."
- Title: [Does ChurnZero support  B2C subscription companies?](https://www.g2.com/discussions/32666-does-churnzero-support-b2c-subscription-companies) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Thanks for question!  While customer success platforms are generally optimized for “accounts” and “contacts”, it is certainly possible to manage accounts..."
- Title: [Can I schedule a demo of ChurnZero?](https://www.g2.com/discussions/demo-request) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Yes! Fill out your contact information here and a member of our team will be in touch shortly to schedule a personalized demo of the ChurnZero platform -..."

### Totango

- Title: [What would be the best way to load the pages faster?](https://www.g2.com/discussions/51442-what-would-be-the-best-way-to-load-the-pages-faster) — 2 comments
  > **Top comment:** "Only way I've seen is to restrict your filters on notifications (the first page for me at least)"
- Title: [What are best practices for CSM assignment process - both dynamic and static?](https://www.g2.com/discussions/16231-what-are-best-practices-for-csm-assignment-process-both-dynamic-and-static) — 2 comments, 1 upvote
  > **Top comment:** "Hi Tony, can we please move the conversation to forum.totango.com - we don't really track this discussion board that frequently"
- Title: [1. Embed a PDF fillable form? 2. Prepopulated email response be hyperlink to an automated email](https://www.g2.com/discussions/1-embed-a-pdf-fillable-form-2-prepopulated-email-response-be-hyperlink-to-an-automated-email) — 1 comment, 1 upvote
  > **Top comment:** "Julio, thank you for your questions and  patience. 
Totango support forms, however not in a PDF format. As for triggering responses, we can absolutely..."
- Title: [I would like for Totango to be able to send desktop notifications.](https://www.g2.com/discussions/totango-i-would-like-for-totango-to-be-able-to-send-desktop-notifications) — 1 comment, 1 upvote
  > **Top comment:** "Hi Jon,

That definitely a great idea. The best way to ask for new features is to submit them here. Our product team listens very carefully and many of the..."
- Title: [I would like for Totango to be able to send desktop notifications.](https://www.g2.com/discussions/i-would-like-for-totango-to-be-able-to-send-desktop-notifications) — 1 comment
  > **Top comment:** "Hi Jon, 

The best way to ask for new features is to submit them here. Our product team listens very carefully and many of the features are coming directly..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/churnzero-vs-totango)