Tenjin Features
Metrics (5)
Engagement
Configures and accurately measures an appropriate measure of engagement, such as average session length.
Exit Tracking
Accurately determines where users close the app during their sessions.
Retention
Accurately measures bounce rate.
Return
Tracks user return rates and related metrics.
Conversions
Tracks what proportion of users convert via a certain action.
User Identification (3)
Demographics
Identifies user demographics like gender or age.
User Segmentation
Enables the view of analytic data based on user segment.
Geolocation
Identifies users locations.
Tracking & Reporting (6)
Custom Event Tracking
Enables you to define custom events for analysis.
Real-Time Insights
Provides real-time reports.
Attribution
Measures user acquisition analytics.
Dashboard
Provides a holistic summary of your data.
User Path Tracking
Displays a users progress throughout specific paths in an application.
User Activity History
Displays a users activity history.
Platform Basics (5)
Attribution Windows
Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed.
Retargeting Attribution
Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app.
Validation Rules
Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting.
Cross-platform attribution
Provides tracking attribution tracking across multiple platforms, i.e. web and app.
Fraud Detection
Has app install fraud protection capabilities based on indicators from both web and app activity.
Platform Data (5)
Retention Metrics
Provides app retention metrics based on channels, platforms, or media source.
Analytics Dashboard
Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc.
Cross-channel insights
Allows users to compare all their marketing channels—including web, email, ads, social, and more—in one place.
Custom Dashboards
Provides the ability to create custom reporting dashboards to further explore attribution data.
Data Segmentation
Ability to segment data to uncover trends in user engagement and reporting metrics.
Agentic AI - Value Selling Tools (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives




