Tealium Customer Data Hub Features

Tools to (re)structure data in a manner that allows extracting insights quickly and accurately

Analyzes data to find and recommend the highest value customer segmentations.

Tools to create and adjust workflows to ensure consistency.

Presents information and analytics in a digestible, intuitive, and visually appealing way.

Supports compliance with PII, GDPR, HIPPA, PCI, and other regulatory standards.

Provides guidelines or training related to sensitive data compliance requirements,

Allows administrators to set policies for security and data governance

Monitors data quality and send alerts based on violations or misuse

Curates collected data for big data analytics solutions to analyze, manipulate, and model

Facilitates the disseminating of collected big data throughout parallel computing clusters

Compile data from across all systems so that users can view relevant information easily.

Uses external data sources to improve customer profiles.

Can be updated to accept new sources and types of data.

Can engage with customers across any device with a consistent message.

Provides analysis of marketing program ROI and efficiency.

Predicts outcomes based on statistical models; can give insight to "what-if" scenarios.

Uses artificial intelligence to provide suggestions based on desired outcomes.

Offers a dashboard to capture, store, and manage granular user consents

Provide reporting functions showing granular data to demonstrate compliance to regulators

Integrates with marketing software and other analytical tools

Allows end-users to manage their preferences online

Shows audit trails of how user consent preferences have changed

Offers APIs to link to your data

Offers a mobile SDK to use consent management tools on mobile apps

Offers customizeable designs to match corporate branding

Offers server-side storage of consent, not client-side, for compliance reporting purposes

Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.).

Automates the testing and optimization of customer-facing messaging and campaigns.

Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).

Ability to measure product usage by feature, campaign performance by source, and other trending metrics.

Provides dashboards to combine and visualize quantitative and qualitive customer journey data.

Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data.

Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data.

Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics.

Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements.

Facilitiates API development and integrations with prebuilt connectors, templates, and examples.

Provides the ability to create connectors from existing services and APIs in catalog.

Provides dashboards to gain real-time insights into API performance, usage, and errors.

Facilitates to and fro data map according to the data model between applications/web services.

Provides integrations to ERP Systems.

Provides integrations to accounting Systems.

Provides integrations to customer relationship management and marketing automation systems.

Provides integrations to EDI service providers.

Lets users build a glossary of business terms, vocabulary and definitions across multiple tools.

Provides a built-in integrated data catalog that allows users to easily locate data across multiple sources.

Monitors and cleanses data with the help of business rules and analytical algorithms.

Visualize data flows and lineage that demonstrates compliance with reports and dashboards through a single console.

Provides an automated data lineage functionality which provides visibility over the entire data movement journey from data origination to destination.

Captures and manages data hierarchy and definitions.

Helps integrate external and internal reference data such as industry codes, entity identifiers, country codes etc used to categorize information across systems.

Helps understand the origination and route of data along with the transformations happening across various domains.

Provides context and information for data assets stored across domains and ensures adherence to established policies and processes.

Authenticates and authorizes individuals to access the data they are allowed to see and use.

Helps identify and manage the roles of owners and stewards of data.

Helps adhere to data privacy regulations and norms.

Encompasses of policies, principles and qualities to promote access to accurate and certified master data.

Helps mask or hide critical information to prevent unauthorized access.

Defines, validates, and monitors business rules to safeguard master data readiness.

Allows users to create and review data policies to make them consistent across the organization.

Centralizes the management of multiple domains of master data which includes product, customer, vendor, asset, location and pricing.

Matches master data records and merges them into a single accurate record across source systems.

Shows relationships between records and entries, defined in a repository model.

Provides a simple customizable design environment to develop custom UIs using simple drag and drop actions.

Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Improves performance based on feedback and experience

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Makes informed choices based on available data and objectives