Tealium Customer Data Hub Features
Administration (4)
Data Modelling
Tools to (re)structure data in a manner that allows extracting insights quickly and accurately This feature was mentioned in 17 Tealium Customer Data Hub reviews.
Recommendations
Analyzes data to find and recommend the highest value customer segmentations. 16 reviewers of Tealium Customer Data Hub have provided feedback on this feature.
Workflow Management
As reported in 16 Tealium Customer Data Hub reviews. Tools to create and adjust workflows to ensure consistency.
Dashboards and Visualizations
Based on 17 Tealium Customer Data Hub reviews. Presents information and analytics in a digestible, intuitive, and visually appealing way.
Compliance (4)
Sensitive Data Compliance
As reported in 17 Tealium Customer Data Hub reviews. Supports compliance with PII, GDPR, HIPPA, PCI, and other regulatory standards.
Training and Guidelines
As reported in 17 Tealium Customer Data Hub reviews. Provides guidelines or training related to sensitive data compliance requirements,
Policy Enforcement
Based on 17 Tealium Customer Data Hub reviews. Allows administrators to set policies for security and data governance
Compliance Monitoring
Monitors data quality and send alerts based on violations or misuse This feature was mentioned in 17 Tealium Customer Data Hub reviews.
Data Quality (3)
Data Preparation
Based on 16 Tealium Customer Data Hub reviews. Curates collected data for big data analytics solutions to analyze, manipulate, and model
Data Distribution
Facilitates the disseminating of collected big data throughout parallel computing clusters 15 reviewers of Tealium Customer Data Hub have provided feedback on this feature.
Data Unification
Based on 15 Tealium Customer Data Hub reviews. Compile data from across all systems so that users can view relevant information easily.
Data Sourcing (3)
Data Enrichment
Based on 118 Tealium Customer Data Hub reviews and verified by the G2 Product R&D team. Uses external data sources to improve customer profiles.
Expandability
Based on 116 Tealium Customer Data Hub reviews and verified by the G2 Product R&D team. Can be updated to accept new sources and types of data.
Multiple Devices
Based on 114 Tealium Customer Data Hub reviews and verified by the G2 Product R&D team. Can engage with customers across any device with a consistent message.
Intelligence (3)
Marketing Metrics
Based on 104 Tealium Customer Data Hub reviews and verified by the G2 Product R&D team. Provides analysis of marketing program ROI and efficiency.
Predictive Modeling
Based on 85 Tealium Customer Data Hub reviews and verified by the G2 Product R&D team. Predicts outcomes based on statistical models; can give insight to "what-if" scenarios.
Recommendation Engine
Based on 88 Tealium Customer Data Hub reviews and verified by the G2 Product R&D team. Uses artificial intelligence to provide suggestions based on desired outcomes.
Functionality (9)
Dashboard
As reported in 16 Tealium Customer Data Hub reviews. Offers a dashboard to capture, store, and manage granular user consents
Reporting
Provide reporting functions showing granular data to demonstrate compliance to regulators 16 reviewers of Tealium Customer Data Hub have provided feedback on this feature.
Integrations
Integrates with marketing software and other analytical tools 17 reviewers of Tealium Customer Data Hub have provided feedback on this feature.
End-user management
Based on 16 Tealium Customer Data Hub reviews. Allows end-users to manage their preferences online
Audit trails
Shows audit trails of how user consent preferences have changed 16 reviewers of Tealium Customer Data Hub have provided feedback on this feature.
APIs
Based on 16 Tealium Customer Data Hub reviews. Offers APIs to link to your data
Mobile SDK
Offers a mobile SDK to use consent management tools on mobile apps 16 reviewers of Tealium Customer Data Hub have provided feedback on this feature.
Customizable design
Offers customizeable designs to match corporate branding 16 reviewers of Tealium Customer Data Hub have provided feedback on this feature.
Server-side storage
As reported in 15 Tealium Customer Data Hub reviews. Offers server-side storage of consent, not client-side, for compliance reporting purposes
Platform Basics (2)
Dynamic Segmentation
As reported in 30 Tealium Customer Data Hub reviews. Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.).
Journey Optimization
Automates the testing and optimization of customer-facing messaging and campaigns. 30 reviewers of Tealium Customer Data Hub have provided feedback on this feature.
Platform Data (4)
Journey Reporting
Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). This feature was mentioned in 31 Tealium Customer Data Hub reviews.
Trends Reporting
Ability to measure product usage by feature, campaign performance by source, and other trending metrics. 31 reviewers of Tealium Customer Data Hub have provided feedback on this feature.
Dashboards
Provides dashboards to combine and visualize quantitative and qualitive customer journey data. 31 reviewers of Tealium Customer Data Hub have provided feedback on this feature.
Advanced Data Filtering
Based on 31 Tealium Customer Data Hub reviews. Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data.
Platform Additional Functionality (3)
Journey Mapping
Based on 31 Tealium Customer Data Hub reviews. Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data.
Integrations
As reported in 31 Tealium Customer Data Hub reviews. Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics.
Automated Alerts
Based on 31 Tealium Customer Data Hub reviews. Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements.
Development (2)
Pre-built Connectors
Facilitiates API development and integrations with prebuilt connectors, templates, and examples. 17 reviewers of Tealium Customer Data Hub have provided feedback on this feature.
Custom Connectors
Provides the ability to create connectors from existing services and APIs in catalog. This feature was mentioned in 16 Tealium Customer Data Hub reviews.
Management (2)
Reporting and Analytics
Provides dashboards to gain real-time insights into API performance, usage, and errors. 16 reviewers of Tealium Customer Data Hub have provided feedback on this feature.
Data Mapping
Based on 16 Tealium Customer Data Hub reviews. Facilitates to and fro data map according to the data model between applications/web services.
Integration Options (4)
ERP Systems
Provides integrations to ERP Systems. This feature was mentioned in 16 Tealium Customer Data Hub reviews.
Accounting Systems
As reported in 16 Tealium Customer Data Hub reviews. Provides integrations to accounting Systems.
CRM and Marketing Automation Systems
Based on 16 Tealium Customer Data Hub reviews. Provides integrations to customer relationship management and marketing automation systems.
EDI
Provides integrations to EDI service providers. 15 reviewers of Tealium Customer Data Hub have provided feedback on this feature.
Management (9)
Business Glossary
Lets users build a glossary of business terms, vocabulary and definitions across multiple tools. This feature was mentioned in 14 Tealium Customer Data Hub reviews.
Data Discovery
Provides a built-in integrated data catalog that allows users to easily locate data across multiple sources. This feature was mentioned in 15 Tealium Customer Data Hub reviews.
Data Profililng
Based on 15 Tealium Customer Data Hub reviews. Monitors and cleanses data with the help of business rules and analytical algorithms.
Reporting and Visualization
Visualize data flows and lineage that demonstrates compliance with reports and dashboards through a single console. This feature was mentioned in 15 Tealium Customer Data Hub reviews.
Data Lineage
As reported in 15 Tealium Customer Data Hub reviews. Provides an automated data lineage functionality which provides visibility over the entire data movement journey from data origination to destination.
Hierarchy Management
Captures and manages data hierarchy and definitions.
Reference Data Management
Helps integrate external and internal reference data such as industry codes, entity identifiers, country codes etc used to categorize information across systems.
Data Lineage
Helps understand the origination and route of data along with the transformations happening across various domains.
Metadata Management
Provides context and information for data assets stored across domains and ensures adherence to established policies and processes.
Security (5)
Access Control
Authenticates and authorizes individuals to access the data they are allowed to see and use. 15 reviewers of Tealium Customer Data Hub have provided feedback on this feature.
Roles Management
Helps identify and manage the roles of owners and stewards of data. 15 reviewers of Tealium Customer Data Hub have provided feedback on this feature.
Compliance Management
Based on 15 Tealium Customer Data Hub reviews. Helps adhere to data privacy regulations and norms.
Data Governance
Encompasses of policies, principles and qualities to promote access to accurate and certified master data.
Data Masking
Helps mask or hide critical information to prevent unauthorized access.
Maintainence (2)
Data Quality Management
Based on 15 Tealium Customer Data Hub reviews. Defines, validates, and monitors business rules to safeguard master data readiness.
Policy Management
Allows users to create and review data policies to make them consistent across the organization. This feature was mentioned in 15 Tealium Customer Data Hub reviews.
Functionality (4)
Multi-Domain
Centralizes the management of multiple domains of master data which includes product, customer, vendor, asset, location and pricing.
Match & Merge
Matches master data records and merges them into a single accurate record across source systems.
Relationship Mapping
Shows relationships between records and entries, defined in a repository model.
User Interface
Provides a simple customizable design environment to develop custom UIs using simple drag and drop actions.
Generative AI (2)
AI Text Generation
As reported in 10 Tealium Customer Data Hub reviews. Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary. 10 reviewers of Tealium Customer Data Hub have provided feedback on this feature.
Agentic AI - Customer Journey Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input 21 reviewers of Tealium Customer Data Hub have provided feedback on this feature.
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 20 Tealium Customer Data Hub reviews.
Adaptive Learning
As reported in 20 Tealium Customer Data Hub reviews. Improves performance based on feedback and experience
Proactive Assistance
Based on 20 Tealium Customer Data Hub reviews. Anticipates needs and offers suggestions without prompting
Agentic AI - Firewall Software (2)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Adaptive Learning
Improves performance based on feedback and experience
Agentic AI - Data Governance (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives





