--- title: Tealium Reviews meta_title: 'Tealium Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 479 reviews by the users' company size, role or industry to find out how Tealium works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 479 scale: '5' date_modified: '2026-08-12' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Tealium Reviews **Vendor:** Tealium **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.3/5.0 **Total Reviews:** 479 ## About Tealium Tealium is a customer data orchestration platform designed to connect customer engagement data across an organization in real time. By bringing together data from web, mobile, server-side, cloud, and offline sources, Tealium helps brands build a complete and current view of the customer, then take action on that data across teams, systems, and channels. Tealium is designed for marketing, data, analytics, customer experience, and IT teams that need trusted customer data for personalization, audience management, analytics, and operational decision-making. It helps organizations collect and standardize event data, resolve identity into persistent profiles, enrich data with business logic and real-time context, and activate that data across downstream tools. Tealium also supports consent enforcement across collection and activation, helping teams govern customer data as it moves through the stack. Key capabilities of Tealium include tag management, API-based and server-side data collection, profile unification, audience and event activation, and data delivery across a broad integration ecosystem. Tealium works with existing technology investments and data clouds, rather than requiring a rip-and-replace approach, and supports real-time, scheduled, and triggered activation patterns. It can also prepare clean, consented customer context for AI models and agents, then help activate resulting outputs across channels. Globally, organizations use Tealium to connect customer data from web, mobile, server-side, API, cloud, and offline sources, build persistent profiles with real-time identity resolution and enrichment, activate audiences and signals through real-time, scheduled, and triggered workflows, and enforce consent and governance controls across collection, orchestration, and activation. For organizations that need customer data to be usable everywhere decisions are made, Tealium provides one governed foundation for turning customer data into action. ## Tealium Pros & Cons **What users like:** - Users commend the **ease of use** of Tealium Customer Data Hub, enabling seamless customer data unification and management. (58 reviews) - Users value the **unified customer data management** in Tealium Customer Data Hub, enhancing efficiency and streamlining workflows. (55 reviews) - Users value the **seamless integrations** of Tealium Customer Data Hub, enhancing data unification and usability across various platforms. (53 reviews) - Users value the **real-time processing** of Tealium Customer Data Hub, enhancing efficiency and accuracy in data management. (49 reviews) - Users value the **easy integration** of Tealium Customer Data Hub with various tools, enhancing their marketing and analytics efforts. (48 reviews) - Platform Integration (46 reviews) - Users love the **centralized, real-time platform** of Tealium Customer Data Hub for unifying and activating customer data efficiently. (40 reviews) - Real-time Data (40 reviews) - Users value the **real-time audience activation** capabilities of Tealium, enhancing personalized marketing and data integration. (39 reviews) - Easy Integrations (38 reviews) **What users dislike:** - Users face a **steep learning curve** with Tealium Customer Data Hub, often requiring technical expertise for effective navigation. (63 reviews) - Users find the **difficult learning** curve of Tealium Customer Data Hub challenges new users and necessitates technical expertise. (46 reviews) - Users struggle with the **complexity** of Tealium Customer Data Hub, as it has a steep learning curve for non-technical users. (41 reviews) - Users highlight a **steep learning curve** with Tealium Customer Data Hub, making navigation challenging for non-technical individuals. (32 reviews) - Users face a **steep learning curve** with Tealium Customer Data Hub, struggling with complexity and needing technical expertise for setup. (32 reviews) - Users find the **difficult setup** of Tealium Customer Data Hub challenging, especially for those lacking technical expertise. (31 reviews) - Not Intuitive (22 reviews) - Users find Tealium Customer Data Hub to be **too expensive** for smaller businesses compared to simpler alternatives. (21 reviews) - Difficulty Learning (20 reviews) - User Difficulty (20 reviews) ## Tealium Reviews ### 1. Tealium IQ helps with scalability **Rating:** 3.5/5.0 stars **Reviewed by:** Lukas T. | Digital Analytics Agile Lead, Enterprise (> 1000 emp.) **Reviewed Date:** June 11, 2019 **What do you like best about Tealium?** Libraries + tag marketplace are the biggest advantage of Tealium IQ, the support is superb and usually helpful. Description of versions is super helpful in case more persons cooperate on the same profile. **What do you dislike about Tealium?** user management is pretty difficult when you have more than 1 account and measuring mobile apps is not that easy as other solutions on the market. Overall, it requires a bit of technical skills so besides simple configuration you need to understand a bit of technicalities. Onboarding of new tags could be also faster. **Recommendations to others considering Tealium:** Go though communicaty and partner wiht your Tealium engineer. General backlog for improving Tealium IQ would be a good source to collect ideas. Audit run every 2 years can help to improve the condition of Tealium IQ as well as communication of updates to clients. **What problems is Tealium solving and how is that benefiting you?** Measuring websites and mobile apps, the best benefit is usage of libraries and versioning. ### 2. Smooth Onboard - Boundless Potential **Rating:** 4.0/5.0 stars **Reviewed by:** Matt W. | Cloud Platform Owner, Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2019 **What do you like best about Tealium?** We recently onboarded as a customer and have enjoyed a professionaland well informed engagement to date. Designand Planning meetings were well attended by appropriately skilled staff and our use cases were analysed and turned around promptly. We have only just scratched the surface the product but even within a matter of weeks we have surfaced not only valuable customer insight but also identified key areas where our own data layer would benefit from enhancement. **What do you dislike about Tealium?** Long termtag/event management and concurrent usage is clearly not yet fit for purpose but these are both areas enjoying strong investment from Tealium. **Recommendations to others considering Tealium:** Resource the platform correctly. It's powerful but high touch. **What problems is Tealium solving and how is that benefiting you?** Multi-brand customer engagement is an area we have historically been poor at. We hope to share customers more routinely across our portfolio and take the customer on meaningful travel across those brands for life! ### 3. AudienceStream is the capability the industry has wanted for years **Rating:** 5.0/5.0 stars **Reviewed by:** Joey N. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2019 **What do you like best about Tealium?** The most powerful aspect of the AudienceStream product is its ability to bridge the gap between client side and server side. The biggest frustration with the tag management category has been its restriction in operating in the client side space, and AudienceStream allows our clients to unlock powerful new use cases, including bespoke integrations with their own internal platforms. **What do you dislike about Tealium?** Two things I would love to see in the AudienceStream product are the ability to better categorise badges beyond the current flat structure, and the ability to visualise the distribution rules to allow more finely honed control of audience rules. **Recommendations to others considering Tealium:** Important to consider from an architectural perspective where it fits in your stack. **What problems is Tealium solving and how is that benefiting you?** AudienceStream's most powerful application for our clients revolve around its profile enrichment, allowing offline attributes to be brought back into the browser and be used to power a new level of personalisation. In addition, the ability to centralise data distribution beyond client side technologies has elevated that platform to more than just marketing stakeholders. ### 4. Most complete TMS solution I've worked with, despite its technical complexity. **Rating:** 4.0/5.0 stars **Reviewed by:** Jorge J. | Digital Insights Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2019 **What do you like best about Tealium?** The powerful and strong datalayer solution, and the environment management. Also the opportunity to edit tags templates and make them even more custom. **What do you dislike about Tealium?** I find it difficult to sell to our customers. It's complex to explain to our clients why they have to pay a licence for the tool if there are cheaper opportunities. For me, from a technical perspective, is easy to see its benefits but hard to tell to a business or finance profile. **Recommendations to others considering Tealium:** Even though it could be a little bit difficult to get used to it when you start, it is really worth it in the end, and you can get deeper levels of data granularity. **What problems is Tealium solving and how is that benefiting you?** One of the most recent, it was GDPR and cookies management. It's consent prompt helped us a lot to figure this out. ### 5. Manage your marketing tags **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 06, 2017 **What do you like best about Tealium?** Tealium is great at managing all of your marketing tags in one platform that provides a lot of flexibility on how and where your tags deploy. **What do you dislike about Tealium?** Due to the way the code lives inside various tags, templates, extensions, it can be difficult to find where the code you are looking for lives when searching the platform. **Recommendations to others considering Tealium:** While there are a number or Tag Management platforms you can use, including options that are much cheaper, Tealium is really one of the best tools in the industry. With a few planned feature changes and tweaks this will be the industry standard. **What problems is Tealium solving and how is that benefiting you?** Business problem is maintaining marketing tags for 20 different businesses with 1000s of pages that require only specific tags. Tealium allows us to control what tags fire and when using the load rules, this drastically simplifies this process for us. ### 6. TIQ user of two years **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** September 22, 2019 **What do you like best about Tealium?** Very customisable and flexible with lots of integrations. **What do you dislike about Tealium?** Complicated user interface and easy to lose all changes if you don’t save the entire profile. **What problems is Tealium solving and how is that benefiting you?** Quick deployment of tags without having to go through development releases. ### 7. Tealium allows brands to leverage the power of its known customer asset. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2019 **What do you like best about Tealium?** Being able to create actionable audiences based on valuable behaviours means that investment in CX and customer data experiences can be capitalised in an ever increasing number of ways. **What do you dislike about Tealium?** There is a steep learning curve which can spook clients that don’t quite have the internal sophistication to leverage it and they can sometimes resent having to invest in skilled implementors on top of the platform fees in order to get the most out of it. **Recommendations to others considering Tealium:** Omneo, shopify plus, Zendesk, SFMC, Bronto, Emarsys **What problems is Tealium solving and how is that benefiting you?** Connecting previously anonymous behaviour to a known customer record once they identify themselves. Also understanding the longer term value delivered from specific acquisition campaigns. ### 8. Tag management without the lag **Rating:** 5.0/5.0 stars **Reviewed by:** Richard T. | Senior digital strategist , Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2019 **What do you like best about Tealium?** Tealium iQ’s ability to embed tags to reduce lag on page load is a game changer for tag management **What do you dislike about Tealium?** Nothing great comes without cost, and TIQ isn’t the cheapest product on the market, it it’s worth the investment **Recommendations to others considering Tealium:** Take the time to understand the power that TIQ can offer **What problems is Tealium solving and how is that benefiting you?** Tealium IQ has made the process of tag management and control much easier than it used to be. ### 9. An audience with audience stream **Rating:** 4.0/5.0 stars **Reviewed by:** Vince T. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2019 **What do you like best about Tealium?** I love how we can take our customers on a wonderful journey with this product **What do you dislike about Tealium?** It’s a journey to set it up - it’s not as easy as I thought it would be **Recommendations to others considering Tealium:** Understand it may not be as simple as first hoped to set up but once in use the possibilities are endless **What problems is Tealium solving and how is that benefiting you?** We can reduce churn within our business ### 10. Tealium UDH is Integral to Gap Inc Data Collection & Governance **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Tealium?** We now use all products in the Tealium Universal Data Hub. It's incredibly powerful to manage data collection and syndication from our web properties in one central tech solution. With Tealium, we have standardized the data layer across all Gap Inc brands, centralized tag management with iQ, enabled robust on-site personalization and external marketing with AudienceStream, reached global compliance goals with Consent Manager, streamed data to our internal Data Warehouse in real-time with EventStream, and much more. What I appreciate even more than the seamless integration between each product of the UDH, is the industry expertise that comes with your Tealium account team. Not all vendor support teams are willing to go above and beyond to help customers succeed. Tealium has been willing and able since day one. **What do you dislike about Tealium?** Tealium is not always a multi-user friendly interface, though they have made strides to change that. With a company as large as Gap Inc, with multiple brands under one umbrella, we have multiple user groups within the tools. It's been difficult to manage change promotion and collaboration across multiple parallel users effectively. **What problems is Tealium solving and how is that benefiting you?** Thus far, we have focused many of our AS use cases on on-site content personalization via AS & Optimizely connectors. This fiscal year, we are also focused on migrating much of our email marketing segmentation strategy to AudienceStream. ### 11. Good but needs better usability **Rating:** 2.5/5.0 stars **Reviewed by:** Brandon L. | Web Analytics Developer, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2019 **What do you like best about Tealium?** Nice ui and user management. Reliable and robust. Good product integration. **What do you dislike about Tealium?** Day to day tasks clunky and error prone. Too many steps to prod when using libraries. B object is confusing. Poor git integration. Does fit into our business’ CD/CI pipeline and tools. **Recommendations to others considering Tealium:** Understand JavaScript **What problems is Tealium solving and how is that benefiting you?** Ui tag management for less technical users. ### 12. Love that personalisation **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2019 **What do you like best about Tealium?** We love the ability to segment customers in real time to maximise our marketing presence offsite and enhance our customers journey onsite. It has great connectors and flexibility to customise our own **What do you dislike about Tealium?** Sometimes connectors can be a bit basic and require customisation to be used properly and maximise match rates **What problems is Tealium solving and how is that benefiting you?** Ability to exclude certain audiences from marketing instantly saving time and marketing budget. Also being able to target customers whom have only partially completed the conversation journey with better marketing communications leading to improvements in that marketing journey ### 13. Audience Stream is an AMAZING CDP, but it takes work **Rating:** 4.0/5.0 stars **Reviewed by:** Jer T. | Analytics Architect, Enterprise (> 1000 emp.) **Reviewed Date:** December 13, 2018 **What do you like best about Tealium?** I love that I can do pretty much anything with AudienceStream. It's a very flexible tool that can bend to meet pretty much any use case using web data. **What do you dislike about Tealium?** AudienceStream can be difficult to use. It is def. more a data developer toolset than a marketer toolset, but a techy marketer could get the job done. **Recommendations to others considering Tealium:** The truth is, any CDP you choose will not be a silver bullet. It takes a lot of planning, coordination and communication to implement any CDP across any organization. If you go full stack on Tealium (Tag Management, Audience Stream, EventStream), it makes it easier to manage the data going in and the data coming out, but it's ganna take work. **What problems is Tealium solving and how is that benefiting you?** Our first use case for Audience Stream was to trigger a real time Abandon Cart email. It was a simple use that showed the power and flexability of the tool. From there we have been able to create a dozen or so programs around the data that feed into pretty much all of our marketing channels and tools. We could not get anywhere close to where we are without AudienceStream. ### 14. Complete and powerful tag management system **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2019 **What do you like best about Tealium?** Tealium takes a powerful and potentially complex system and wraps it in a UI that makes manaement and administration simple and easy to understand. We have taken new users with no tag management experience and onboarded them to be competent users for their particular tagging needs in short order. Meanwhile our core team of admins are able to meet requirements for much more complex and difficult requests to accomplish things that we were never able to do before. **What do you dislike about Tealium?** My biggest (and perhaps only real) complaint is that it is difficult to work simultaneously with others. Our core team of admins is small (3 admins) but we have a handful of marketers and MarTech power users that self service which can make things a little tricky. Things have improved in recent years and we're looking forward to where Tealium takes us in coming months. **Recommendations to others considering Tealium:** Listen to your account handlers and follow their guidelines. The support teams are great and incredible resources. Consider your data layer early - this will be the foundation that everything will be built upon. The hard work done up front will pay off in the long run. **What problems is Tealium solving and how is that benefiting you?** We have multiple domains with multiple agencies and internal teams requiring everything from various analytics to smaller shop, specific tagging. Additionally, we have invested time in leveraging TiQ to markup pages for structured data, dynamic tagging (allowing us to use single tags to do multiple jobs - tracking, conversion, remarketing etc) and more. We occasionally get some interesting requests to meet specific needs and we have not been limited by TiQ in what we've been able to deliver. ### 15. Empowering marketing and business to accelerate customer growth **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2019 **What do you like best about Tealium?** We use Tealium IQ to manage thousands of our marketing pixels and build customer segments for optimizing our customer growth. Before we implemented Tealium, it was a long, arduous process to keep marketing data up-to-date across our site. With Tealium IQ, we have moved ownership to our marketing and martech teams, which empowers them to track, update, and optimize our media efforts. **What do you dislike about Tealium?** With any new service, it takes time to properly audit our current pixel implementation, write up scalable specs, and prioritize the work within our dev backlogs. However, once we got Tealium implemented, we've accelerated our tag management, and have given much needed time back to our tech teams. **Recommendations to others considering Tealium:** Analyze the time it takes to manage your current tracking pixels and data. I guarantee the initial investment will pay off in multitudes. **What problems is Tealium solving and how is that benefiting you?** We've solved the manual task of having to add/remove/manage pixels, giving time back to our tech teams. ### 16. Great product for f **Rating:** 5.0/5.0 stars **Reviewed by:** Jared G. | Sr. Director, Analytics, Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2018 **What do you like best about Tealium?** I like how Tealium solves so many problems from the beginning to end of the marketing process. It captures data from multiple online and offline sources and stitches customer data together across those sources, which helps us find opportunities for marketing to our customers. It then gives us the ability to create audiences off of that data, and push those audiences into different marketing platforms (social, email, website, etc.). Then it gives us ownership of all the data we need to measure how those marketing efforts are performing. **What do you dislike about Tealium?** There is a bit of a learning curve, and getting set up takes some time. Tealium was great through that whole process though, and really helped drive the implementation. **Recommendations to others considering Tealium:** Great product, great staff - they really care about their customers' success. **What problems is Tealium solving and how is that benefiting you?** We had problems personalizing campaigns across multiple marketing channels, and tracking behavior cross-domain to see how our campaigns were performing. With Tealium, we now have more personalization than ever across multiple channels, and have great visibility into customer behavior. ### 17. Tealium Leads Data Collection and Management **Rating:** 5.0/5.0 stars **Reviewed by:** Josh A. | Director of Digital Strategy and Analytics, Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2019 **What do you like best about Tealium?** My favorite thing about TealiumIQ is the great integrations with so many technologies. This makes it so much easier for team and clients to keep all tags and integrations up to date. With the non-stop and fast moving legislative and technological governance changes, this is critical for keeping our sites legal and functioning. I also really like the Consent Management tool, miles ahead of anything else out there. **What do you dislike about Tealium?** I really enjoy the new UI, I disliked the old one...so nothing now. **Recommendations to others considering Tealium:** Think about data security, scale and meeting legal requirements **What problems is Tealium solving and how is that benefiting you?** Tag Management Standardization Scale Data Freedom Tag Deployment at the speed of our client's advertising campaigns (rapid) ### 18. The real CDP **Rating:** 5.0/5.0 stars **Reviewed by:** Nicholas A. | Senior DIrector of Analytics, Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2019 **What do you like best about Tealium?** Tealium has done a fantastic job developing a data-forward CDP solution that isn't just smoke and mirrors. They are grounded in the belief of good, quality data and continue to be the leader in the CDP space. **What do you dislike about Tealium?** I don't dislike anything about the tool. I have been using it for over six years. **Recommendations to others considering Tealium:** Evaluate all tools but understand that Tealium's vision of data is the cleanest and most practical without the black box. **What problems is Tealium solving and how is that benefiting you?** We use Tealium AudienceStream CDP to capture robust data from a myriad of sources, cleanse and connect the data to our client's solutions in real-time and drive customer engagement through personalization communications. ### 19. Great experience with Tealium IQ Tag Management **Rating:** 5.0/5.0 stars **Reviewed by:** Mehdi F. | Digital Insights Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2019 **What do you like best about Tealium?** Tealium has created a platform that makes tag management super easy,! The support is amazing! **What do you dislike about Tealium?** I never had a bad experience with Tealium **What problems is Tealium solving and how is that benefiting you?** We use Tealium IQ to manage our tags and pass the data to Adobe analytics and Google analytics ### 20. Great Product **Rating:** 5.0/5.0 stars **Reviewed by:** Peter B. | Global Marketing Technology Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2019 **What do you like best about Tealium?** We use TiQ to manage tags for our global, multi-brand, multi-agency company. The product itself is great but the real differentiator with Tealium is the community and support - they're one of the most responsive vendors I've worked with and consistently listen to/act upon my feedback. **What do you dislike about Tealium?** We've had some issues with TiQ not having prebuilt integrations with some of the smaller vendors we use - the upside is they often release new integrations and have been proactive in working with us to build out custom templates as needed. **What problems is Tealium solving and how is that benefiting you?** Global data layer alignment, ability to quickly onboard/offboard vendors, power reliable global analytics tool. ### 21. A true platform for customer data in a sea of wannabe "CDPs" **Rating:** 5.0/5.0 stars **Reviewed by:** Dave L. | Head of Data, Mid-Market (51-1000 emp.) **Reviewed Date:** December 06, 2018 **What do you like best about Tealium?** When building a new data technology stack for our B2C business, some of our goals included eliminating data silos, reclaiming control and ownership of our data from our ad vendors, learning as much as possible about our customers without being creepy, and being able to craft the best personalized experiences for customers we could. To accomplish these goals, it seemed a no-brainer that we'd want a platform which collected event-level data from our website and then did cool stuff with it, such as sending it (reliably) to vendors, or aggregating it into visitor profiles so that we could learn about our visitors and take actions on them. We try to hold ourselves to a very high standard in how we treat customers, so we weren't looking for simplistic actions such as, "Show a retargeting ad to everyone!" Instead, we were hoping to apply much more sophisticated rules for real-time decision-making on how to best message and treat our visitors. I learned there was an entire category of "Customer Data Platforms" and figured it'd be easy to choose one. Nope. We vetted many and were disappointed by nearly all of them, since it turns out most of these platforms are simply email marketing tools or ad vendors who have taken to labeling themselves as "CDPs" in order to ride the latest trend. None of these tools could actually accomplish our goals, and many of them actually seemed to make our data silo problem worse. Tealium was the exception, and seemed to solve our problems, so we started a year ago. It's been a great experience. We consider them the conductor of our martech orchestra, so to speak. We've achieved our goals via the platform, even though we've still only scratched the surface in some areas. I've also been really impressed with their team--smart, straightforward people. Some of our other vendors may have a cool interface but leave you feeling poorly supported. This has never been the case with Tealium. Long story short, I recommend them more highly than I'd recommend most any other tool we use. **What do you dislike about Tealium?** As mentioned above, I view Tealium as having massive potential, so any shortcomings we've had with it have more been a function of our own limited time and resources (we can't immediately implement all the cool features on offer). Good problem to have, I guess. We once had a certain day's data partially impacted by some system testing on their end, which made it tough to use the data from that particular day. Generally, though, I've never seen Tealium go down or have data unavailable, and their system is solid. Tealium is a Javascript-based tool, which makes sense but means that I as a non-web developer sometimes get a little confused when implementing our most complicated custom tags. Their team has always helped me promptly without any problems, though. **Recommendations to others considering Tealium:** Don't trust the recent wave of companies marketing themselves as CDPs---most are simply messaging or ad platforms with a few added features. Instead, go for a dedicated platform like this. **What problems is Tealium solving and how is that benefiting you?** Addressed above. Achieving single source of truth about our website event data, eliminating data silos, implementing all tags and scripts from third-party tools and vendors, aggregated data into visitor profiles, taking cool sophisticated actions on visitors. ### 22. Tealium IQ is the most versatile Tag Manager out there **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** June 11, 2019 **What do you like best about Tealium?** The flexibility and advanced options are great. Almost every obstacle or feature gives you at least two and often more ways of going about the same task. **What do you dislike about Tealium?** The other side of the coin is that the vast volume of options also erodes the idea of "best practice" in many cases, as it is more a question of preferences. If you are to get the most out of IQ you need intermediate skills in coding as well. **What problems is Tealium solving and how is that benefiting you?** We are removing scripts from the websites sites and controlling every load and tracking parameter in Tealium IQ, in order to centralize governance and to optimize site performance. Furthermore, IQ facilitates tracking new dimensions and events that would have been very development dependent to establish beore TEalium IQ ### 23. Tealium IQ is transforming our digital experience **Rating:** 4.5/5.0 stars **Reviewed by:** Matthew B. | Sr Director of Marketing Technologies, Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2019 **What do you like best about Tealium?** Tealium IQ Management is easy to implement and does not replace our Google Analytics deployment, but instead helps us manage across multiple data sources to build audience and take action on that data. I'd recommend this product to any business that is trying to solve the personalization challenge many of us face. **What do you dislike about Tealium?** It can be difficult for our executives to understand the differences of the various tagging systems and the different roles they play. **What problems is Tealium solving and how is that benefiting you?** Stitching many data sources together in order to learn as much as we can about our customers and provide them the tailored content they want. ### 24. Powerful platform for real-time action **Rating:** 5.0/5.0 stars **Reviewed by:** Hasib S. | Senior Director, Digital Data Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2019 **What do you like best about Tealium?** I like the ability to select tracking events in real-time and send those events wherever needed for further processing. **What do you dislike about Tealium?** Somewhat sparse system-level logging often not enough to identify issues. I'd also like the ability to further transform or convert data types to make it easier to deal with sometimes inconsistent data resulting in errors. **Recommendations to others considering Tealium:** Solid implementation of tracking in conversions flows with standard e-commerce integrations is very important to get right for best results. **What problems is Tealium solving and how is that benefiting you?** Ability to implement and adjust Cart Abandoner integrations without burying it in code somewhere allows Marketing group to understand and make adjustments as necessary. ### 25. Versatile Magic Hat **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2019 **What do you like best about Tealium?** Tealium IQ Management has worked like a magic hat for our company. In a world where vendors change every couple of years it becomes very expensive and time consuming to go and update the code for every new vendor. Tealium IQ has helped us standardize our analytic intake as well as increase speed to market for new features and onboarding new platforms. **What do you dislike about Tealium?** Tealium still loads as a javascript that adds delays and additional network requests. Would be great to be able to easily setup tealium scripts to load from our domain directly. Even better if we could load it via our CDN solutions directly. **What problems is Tealium solving and how is that benefiting you?** We have solved our tag management solution as well as being able to quickly add thrid party vendors to our website or even quick fixes like simple redirects or js patches ### 26. Nice tag management solution for a global company **Rating:** 3.5/5.0 stars **Reviewed by:** Jane T. | Web Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** June 11, 2019 **What do you like best about Tealium?** What I like the most about Tealium IQ are the several things, for example that it is possible to overview and manage well all the work done in Tealium by the team members. Also, amazing possibility to run everything in libraries - so to havr all the settings unified. **What do you dislike about Tealium?** What I dislike about Tealium IQ - sometimes slow in deploying the changes. Also sometimes I have a feeling that it is not really intuitive and user-friendly.. **What problems is Tealium solving and how is that benefiting you?** Tagging the websites. Connecting multiple solutions in one. ### 27. Great experience and easy to implement **Rating:** 4.5/5.0 stars **Reviewed by:** Dom S. | Lead developer , Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2019 **What do you like best about Tealium?** Good documentation and a powerful set of features to capture the full user experience. **What do you dislike about Tealium?** A clearer product roadmap. Some technical enhancements to the JavaScript api would be welcomed. **What problems is Tealium solving and how is that benefiting you?** Enter understanding of the user journey ### 28. Real-time data access in clicks **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2019 **What do you like best about Tealium?** It quick and easy to setup this and took only couple of minutes to setup and access data. **What do you dislike about Tealium?** When there is error in pushing the data to event hub, there is no concept of retry and the log is not clear too. If we can have retry or store this data somewhere will give more robust solution **What problems is Tealium solving and how is that benefiting you?** This will help us with real-time personalisation and messaging to the customers realtime ### 29. Versatile and reliable **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2019 **What do you like best about Tealium?** Integrating with the API has given us the flexibility to use Tealium seamlessly with our other tools and analytics platform. **What do you dislike about Tealium?** Not so much a dislike but knowing how to better manage our integrations with the EventStream API would likely improve how online customer data is being passed around. **What problems is Tealium solving and how is that benefiting you?** Getting our tools and platforms to talk to each other. Having a reliable and extensible feedback loop is pretty important for us. ### 30. Works without major issues **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2019 **What do you like best about Tealium?** Simplicity and documentation - easy to follow and deploy **What do you dislike about Tealium?** Data lands with ‘body’ field as binary, need extra processing to present it as JSON **What problems is Tealium solving and how is that benefiting you?** Make data available for ad-hoc analysis ### 31. Audience stream is GREAT! **Rating:** 4.0/5.0 stars **Reviewed by:** Andrew H. | SPM Personalzation, Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2019 **What do you like best about Tealium?** Simple to set up in Tealium and is completely real time. **What do you dislike about Tealium?** Did take awhile to integrate all the data points and build the events **Recommendations to others considering Tealium:** Give it a shot **What problems is Tealium solving and how is that benefiting you?** Creating real time personalisation ### 32. Great interface, would like to see better version control workflows **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2019 **What do you like best about Tealium?** Like the flexibility and the interface. Easy to do both simple and complex tasks. **What do you dislike about Tealium?** When you have a lot of people working in am environment it is hard to ensure that the versioning and publishing workflows are maintained and that one teams changes aren’t accidentally published **What problems is Tealium solving and how is that benefiting you?** Standardising cross platform data collection to ensure all our marketing platforms receive the right data at the right time in the right format ### 33. Worth the price **Rating:** 4.5/5.0 stars **Reviewed by:** Florian S. | Business Analyst E-Commerce, Enterprise (> 1000 emp.) **Reviewed Date:** June 11, 2019 **What do you like best about Tealium?** For me, not coming from IT-background, Tealium is the best way to set up all our tracking and online marketing tags, because it is easy to use for any marketer. **What do you dislike about Tealium?** Some integrations can be complecated as there are unclear definitions of the values to be mapped. The documentation is not always helpful (but most times). **What problems is Tealium solving and how is that benefiting you?** We do not need to wait for the IT-team to realize our tag-implementations anymore. It is fast and we are way more dynamic. ### 34. AudienceStream - Vendor Agnostic CDP **Rating:** 4.5/5.0 stars **Reviewed by:** Nick H. | Associate Manager, Analytics & Online Commerce, Consumer Electronics, Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2018 **What do you like best about Tealium?** The number of connectors and uniformity of our own datasets, which can be leveraged across our various vendors we use. The customization and flexibility of the CDP allows us to use it for multiple use cases including pushing visitor data to the client browser side, and enhancing profiles for re-targeting. **What do you dislike about Tealium?** The organization of badges and grouping can be confusing as you start to scale your use cases and audiences. **What problems is Tealium solving and how is that benefiting you?** To build our own segments based on our own data, transport the data based on our requirements, and also using a combination of TiQ + AS to modify/enhance our data points. The speed in which we can stand up an audience and apply it to a specific use case is fairly quick. Their validation tool, trace is easy to use and fairly detailed. ### 35. Great way to track customer behaviour on our website **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2019 **What do you like best about Tealium?** Access to a customers journey across the website Stalking without being obvious Learn what pages resonate with customers and which ones need to be reviewed **What do you dislike about Tealium?** It would be great if system could output obvious patterns and insights **Recommendations to others considering Tealium:** So far so good **What problems is Tealium solving and how is that benefiting you?** None as yet but I’m pretty new to Bupa and just exploring what can be achieved. My contacts are via our Analytics Team ### 36. TiQ is a great product **Rating:** 4.0/5.0 stars **Reviewed by:** Timothy B. | Full-stack Developer, Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2019 **What do you like best about Tealium?** I like how concise they make the panels for information viewing. I like the future Github integration as well. **What do you dislike about Tealium?** I wish there was a REST API for querying current tag and extension code. Similarly I wish that the Github integration would work for tags as well as extensions. **Recommendations to others considering Tealium:** It's a great product. Do it. **What problems is Tealium solving and how is that benefiting you?** We've used it for all our tag management and it's been great for that. It's simpe to use and for a new user like me it's easier to get started than with a homegrown alternative. ### 37. Capable and powerful CDP solution **Rating:** 5.0/5.0 stars **Reviewed by:** Damon E. | Director, Digital Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2019 **What do you like best about Tealium?** Tealium AudienceStream is a powerful CDP, which helps brands take giant leaps towards achieving cross channel personalisation, and obtain a single view of customer. I have worked with multiple tag management solutions, and CDP's and Tealium is by far the most effective. The tool is sophisticated and complex, which is both a pro and con, and is able to tackle most conceivable use cases to deliver a great CX. The solution requires a strong strategy and governance model to fully leverage (people & process critical to success) **What do you dislike about Tealium?** Identity resolution is strong within Tealium, but is limited to deterministic identity matching. I would like to see the opportunity to utilise probablistic models for certain brands I work with. The platform can also be difficult to master, with a steep learning curve to be comfortable - more suited to dev resources than non technical marketers. **Recommendations to others considering Tealium:** Review multiple CDP solutions, have a clear set of use cases to solve, and evaluate the vendor based on the technology, support model, and agencies available to support your ramp/scale. **What problems is Tealium solving and how is that benefiting you?** As a data agency in Australia (Venntifact) we have worked with multiple brands embracing CDPs including Tealium. AudienceStream is a fantastic choice for brands that have a strong website proposition, with an authenticated state. Tealium's TiQ (tag management) solution is market leading, and mandates a strong data layer be implemented to standardise web behavioural data. This foundation enables additional channels to be incorporated, building a true omni channel personalisation engine. We have launched email, display and onsite abandon cart (and abandon event) campaigns, and can capture behaviours from any channel to trigger experiences & messaging in any other channel. Very flexible to solve a wide range of use cases, once you understand how to setup and work within the platform. ### 38. Project leader - Digital intelligence **Rating:** 5.0/5.0 stars **Reviewed by:** tanja n. | Project leader - Digital Intelligence , Enterprise (> 1000 emp.) **Reviewed Date:** June 11, 2019 **What do you like best about Tealium?** Being able to change and modify tags easy and fast without waiting for Releases or budgets. **What do you dislike about Tealium?** That we had to wait for the opportunity to have an extra consulting/ agency role for Tealium audience Stream and IQ. **Recommendations to others considering Tealium:** data security will love it **What problems is Tealium solving and how is that benefiting you?** changing Tags on the go for Marketing campaigns and especially affiliate Tags. Having more organised data with the data layer as well as more infos with more parameters. ### 39. Great vendor agnostic support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2019 **What do you like best about Tealium?** There's plenty of well written support articles that clearly explain concepts of every facet within tealiumiq. Whenever I need help these act as a great resource, and if I'm ever within doubt the support team at Tealium are always on hand to resolve our tracking problems. **What do you dislike about Tealium?** I've had troubles in the past with multiple users adding extensions that are conflicting with one another however these have been addressed both with recent updates to iQ and by speaking to support staff who have made recommendations. **What problems is Tealium solving and how is that benefiting you?** We've been able to dramatically clean up our data quality by using extensions and ensuring data between vendors in much more in line ### 40. A true silver bullet to our data silos problem **Rating:** 5.0/5.0 stars **Reviewed by:** Alexandre G. | IT Business Solutions Coordinator, Internet, Enterprise (> 1000 emp.) **Reviewed Date:** December 19, 2018 **What do you like best about Tealium?** I love that I can send any kind of event from the customer journey and it easily becomes available to build new attributes, audiences and campaigns. **What do you dislike about Tealium?** I wish there was a test environment. Do everything with real life data sometimes is scary. Sometimes is hard to figure out how AudienceStream will stitch a user and we end up with users being joined. **Recommendations to others considering Tealium:** Don't make the mistake of comparing it with a DMP, they complement each other. I strongly recommend starting with a CDP and then evolving to using it together with a DMP. **What problems is Tealium solving and how is that benefiting you?** We are able to have the same audience receiving an e-mail, viewing a banner and receiving a call that have the same subject or context. ### 41. The basics for better customer experience and a more efficient business **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 11, 2019 **What do you like best about Tealium?** Tealium iQ is our system to manage the data collecting on our websites. For the first time, we have a transparency about what we have built and implemented on it. We can coordinate our cost more efficient. **What do you dislike about Tealium?** We can not separate the user rights between iQ and Audience Stream **Recommendations to others considering Tealium:** You would explain and discuss the Tealim iQ implementation with all teams in our company, especially with marketing, website management and all departments which have an issue in the online world. It could be a long way, but the acceptance will be huge. **What problems is Tealium solving and how is that benefiting you?** We solve the chaos on our website. We have a transparency what tags we use. ### 42. Easy to implement and manipulate tags **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2019 **What do you like best about Tealium?** Once the base code is on your site or app you can integrate various tags within Tealium IQ and not have to change the code on site or app going forward. You can also use extensions to manipulate the data to be more user/business friendly. **What do you dislike about Tealium?** The interface for the publish version history is not the most user-friendly way to view when trying to find a publish that has caused issues. A calendar view would be great to easily identify the publishes for certain dates. **What problems is Tealium solving and how is that benefiting you?** Having the control to integrate various tags such as Analytics, Social, Campaign tracking etc. without further development required on website and app. ### 43. Incredibly versatile, unlimited potential **Rating:** 5.0/5.0 stars **Reviewed by:** Michael H. | SEO Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2019 **What do you like best about Tealium?** AudienceStream has the ability to create very complex and nuanced audiences, with a relatively simple interface, and no coding necessary. Building your own personalization platform from scratch would be a tremendous undertaking, and signing up with Audience Stream can get you ahead of the curve extremely quickly. **What do you dislike about Tealium?** Some of the variables/attributes can seem redundant at times (UDO variable -> Badge -> Audience). The training helps clear this up but for beginners it can be confusing **What problems is Tealium solving and how is that benefiting you?** Personalization and testing, demographic and firmographic targeting. ### 44. Real, useful results **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2019 **What do you like best about Tealium?** It may not be the case for everyone, but I like that it integrate well with TealiumIq and is additive and not just complementary. **What do you dislike about Tealium?** There's a lot of capability so that can be a little overwhelming at first **Recommendations to others considering Tealium:** Know what you want to do. Really know what you want to do. It will help you focus on what you want to accomplish. **What problems is Tealium solving and how is that benefiting you?** Kind of like it says on the package, we're using it to better target our audiences by defining them and leveraging AudienceStream to learn about them. ### 45. a very steep learning curve but rewarding **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2019 **What do you like best about Tealium?** the ability to customize your setup to perfectly reflect your business through data unification as well as distributing data to most vendors **What do you dislike about Tealium?** the necessity to have advanced level of coding experience. 85% of your use cases will have to go through custom javascript. you may also look back to google tag manager and see greater simplicity overthere. **Recommendations to others considering Tealium:** plan your deployment, do not rush into production. define use cases, find low hanging fruit. keep it simple. **What problems is Tealium solving and how is that benefiting you?** the learning curve was so steep we did not turned on profits. overall, if it was not for the other tealium products, we would have gone faster through gtm ### 46. Tealium TMS **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Translation and Localization | Enterprise (> 1000 emp.) **Reviewed Date:** June 11, 2019 **What do you like best about Tealium?** Great ability to customize tags and extension. The Speed and Network plays a key role in TMS platform. Great flexibility and enhance the better way to way to capture the data. enrich in data in all the best possible ways to analyse .Optimise to core business values. **What do you dislike about Tealium?** It can too complex for for non technology users. If it could be more like plug and play options would have been a great option. **What problems is Tealium solving and how is that benefiting you?** Cross tab analysis and Cross marketing channel. We have seen the data for the issues which will enable us provide more insights to business case and stay a head of a game. ### 47. Easy Tag Management **Rating:** 4.0/5.0 stars **Reviewed by:** Niall K. | Senior Front End Developer, Enterprise (> 1000 emp.) **Reviewed Date:** June 11, 2019 **What do you like best about Tealium?** I like how easy it is to set up extensions, so everything from event tracking on the site to different data ids for tags. **What do you dislike about Tealium?** I'm not such a fan of the tricky UI for seeing what data tag is what when assigning the value in the extension **What problems is Tealium solving and how is that benefiting you?** We are collating all of our data in one place and managing it all with the Tealium aws dbs. ### 48. user for two years **Rating:** 5.0/5.0 stars **Reviewed by:** Sean M. | Head of CRM & Customer Contact , Enterprise (> 1000 emp.) **Reviewed Date:** April 29, 2019 **What do you like best about Tealium?** I can integrate with every source I can imagine **What do you dislike about Tealium?** lack of visualisation tools built-in to the platform **Recommendations to others considering Tealium:** Plan to put it a the centre of your data architecture and use it as a live data source where you can **What problems is Tealium solving and how is that benefiting you?** customer central view, journey and business context of those characteristics ### 49. Great product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2019 **What do you like best about Tealium?** Easy to use and figure things out. Also great for sending Audiences to other places **What do you dislike about Tealium?** Governance could be a bit better - limiting people and audit trails **Recommendations to others considering Tealium:** It’s great. Get it! **What problems is Tealium solving and how is that benefiting you?** Keeping audiences across one tool and sending to many (single source of truth). Still in build phase so benefits still to come ### 50. Audience Stream Learning **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2019 **What do you like best about Tealium?** The ability to understand Tealium Segments in real time is the best feature of Tealium Audience Stream. Its a reatively easy Product to learn as it took a quick course on Tealium Education Platform to start working with the platform, The pre-requisites are Tealium IQ and an understanding of Tag Management. **What do you dislike about Tealium?** The configuration of variables is a tedious process and mapping them correctly is a must. This is more of experience as we continue to work on the platfor, **Recommendations to others considering Tealium:** This is Product with Cutting Edge Technology Way ahead of the competitors in this space and has a good future, **What problems is Tealium solving and how is that benefiting you?** Data Specification and flow of data through variables is what I found difficult with the product, ## Tealium Discussions - [When can we use iQ and Audience Stream with separate user rights managing?](https://www.g2.com/discussions/when-can-we-use-iq-and-audience-stream-with-separate-user-rights-managing) - 1 comment, 1 upvote - [What types of client-internal data can Tealium can onboard?](https://www.g2.com/discussions/data-onboarding) - 1 comment, 1 upvote - [How does Tealium maintain the security of the data center to prevent a data breach?](https://www.g2.com/discussions/data-security-and-infosec-73b87304-a5c8-497e-b041-51085e691d39) - 1 comment, 1 upvote - [What types of security certifications or attestations does Tealium have?](https://www.g2.com/discussions/data-security-and-infosec) - 1 comment, 1 upvote - [Have you evaluated your product relative to the European Union's General Data Privacy Regime? What if any changes have been made to ensure, or to help clients ensure GDPR compliance?](https://www.g2.com/discussions/gdpr-1decb5f8-ac08-4ee0-866d-8cadd0b9a157) - 1 comment, 1 upvote - [View Tealium pricing details and edition comparison](https://www.g2.com/products/tealium-2026-08-12/reviews?page=7&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+08%3A37%3A40+-0500&secure%5Bsession_id%5D=ed0955bc-cf4e-4777-b440-a0c59f3b1dec&secure%5Btoken%5D=e8f829556bf0257c6353cb13d40c719eff084b0e6984fd69e0bc5bc4c9175aee&format=llm_user) ## Tealium Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Adobe Target](https://www.g2.com/products/adobe-adobe-target/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Anthropic SDK](https://www.g2.com/products/anthropic-sdk/reviews) - [AWS Bedrock](https://www.g2.com/products/aws-bedrock/reviews) - [Braze](https://www.g2.com/products/braze/reviews) - [CDK](https://www.g2.com/products/cdk/reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Datadog](https://www.g2.com/products/datadog/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [HubSpot CRM Integration for Jira](https://www.g2.com/products/hubspot-crm-integration-for-jira/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Nextdoor Business](https://www.g2.com/products/nextdoor-business/reviews) - [Openai](https://www.g2.com/products/openai/reviews) - [OpenAI SDK](https://www.g2.com/products/openai-sdk/reviews) - [Optimizely](https://www.g2.com/products/netspring-optimizely/reviews) - [Pinterest](https://www.g2.com/products/pinterest/reviews) - [Reddit for business](https://www.g2.com/products/reddit-for-business/reviews) - [Redshift](https://www.g2.com/products/redshift/reviews) - [Snap](https://www.g2.com/products/snap/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Splunk](https://www.g2.com/products/splunk-2025-01-30/reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - [Tiktok](https://www.g2.com/products/tiktok/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [Trello](https://www.g2.com/products/trello/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [Yelp Advertising](https://www.g2.com/products/yelp-advertising/reviews) ## Tealium Features **Administration** - Data Modelling - Recommendations - Workflow Management - Dashboards and Visualizations - Configurable Workflow - Rules-Based Workflow **Data Sourcing** - Data Enrichment - Expandability - Multiple Devices - Email Marketing - Multi-Channel Marketing - Real-Time Data **Functionality** - Dashboard - Reporting - Integrations - End-user management - Audit trails - APIs - Mobile SDK - Customizable design - Server-side storage **Platform Basics** - Dynamic Segmentation - Journey Optimization **Development ** - Pre-built Connectors - Custom Connectors **Management** - Business Glossary - Data Discovery - Data Profililng - Reporting and Visualization - Data Lineage - Data Visualization **Management** - Hierarchy Management - Reference Data Management - Data Lineage - Metadata Management - Real-Time Data - Workflow Management - Process Management - Catalog Management - Compliance Management - Multi-Channel Management **Agentic AI - Firewall Software** - Autonomous Task Execution - Adaptive Learning - AI/Machine Learning **Compliance** - Sensitive Data Compliance - Training and Guidelines - Policy Enforcement - Compliance Monitoring - Real-Time Monitoring **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Management ** - Reporting and Analytics - Data Mapping **Security** - Access Control - Roles Management - Compliance Management - Deletion Management - Access Controls/Permissions - User Management - Process Management - Audit Management - Metadata Management **Functionality ** - Multi-Domain - Match & Merge - Relationship Mapping - User Interface - Data Mapping **Security** - Data Governance - Data Masking **Additional Functionality** - Engagement Tracking - Contact Management - Customer Journey Mapping - Generative AI - API - A/B Testing - Lead Generation - Data Integration - Customer Activity Tracking - Activity Dashboard - Activity Tracking - Campaign Segmentation - Lead Capture - Contact Database - Campaign Management - Behavior Tracking - Real-Time Analytics - Email Management - Lead Qualification - Reporting & Statistics - Template Management - Alerts/Notifications - Predictive Analytics - Surveys & Feedback - Personalization - Campaign Planning - Third-Party Integrations - Behavioral Analytics - Email Tracking - Campaign Analytics - Customer Segmentation - Multi-Channel Communication - Lead Management - Channel Management - AI Copilot - Audience Targeting - GDPR Compliance - Customer Profiles - Customer Database - Multiple Data Sources - Event Triggered Actions - Tagging - Customizable Templates **Data Quality** - Data Preparation - Data Distribution - Data Unification **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integration Options** - ERP Systems - Accounting Systems - CRM and Marketing Automation Systems - EDI **Maintainence** - Data Quality Management - Policy Management - Data Storage Management **Additional Functionality** - Reporting/Analytics - Alerts/Notifications - Multiple Data Sources - Data Migration - Third-Party Integrations - Access Controls/Permissions - Monitoring - Data Quality Control - Data Profiling - Collaboration Tools - AI Copilot - Performance Metrics - Role-Based Permissions - Drag & Drop - Data Connectors - Audit Trail - Data Verification - Data Extraction - Deduplication - Visualization - Data Capture and Transfer - Data Import/Export - API - Generative AI - Activity Tracking - Data Visualization - Activity Dashboard - Version Control **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Data Governance** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making - Third-Party Integrations - Active Directory Integration **Additional Functionality** - AI Copilot - Reporting & Statistics - Data Migration - Archiving & Retention - Data Capture and Transfer - Audit Trail - Data Synchronization - Single Sign On - Customizable Reports - Data Profiling - Authentication - Role-Based Permissions - Tagging - Secure Data Storage - Data Security - HIPAA Compliant - SSL Security - Risk Assessment - Data Mapping - Search/Filter - Self Service Portal - Multiple Data Sources - Document Storage - API - Activity Tracking - Automatic Backup - Visual Analytics ## Top Tealium Alternatives - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - 4.5/5.0 (556 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 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