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Compare Suzy and Zappi 
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At a Glance
Market Segments
Mid-Market (41.1% of reviews)
Enterprise (46.2% of reviews)
Entry-Level Pricing
Custom Number of interviews
No pricing available
Suzy
Star Rating
(130)4.7 out of 5
Market Segments
Mid-Market (41.1% of reviews)
Pros & Cons
Entry-Level Pricing
Custom Number of interviews
Browse all 3 pricing plansZappi
Star Rating
(15)4.6 out of 5
Market Segments
Enterprise (46.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about ZappiSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Zappi excels in its Survey Builder, scoring 9.0, which allows for easy creation of customized surveys, while Suzy's Survey Builder is not rated, indicating a potential gap in user experience for survey creation.
- Reviewers mention that Suzy offers superior Quality of Support with a score of 9.7 compared to Zappi's 8.6, highlighting that users appreciate the responsiveness and helpfulness of Suzy's support team.
- G2 users indicate that Suzy's ease of setup is a strong point, scoring 9.1, which suggests that new users find it straightforward to get started, whereas Zappi does not have a score listed for this metric, potentially indicating a less user-friendly onboarding process.
- Users on G2 report that Zappi's AI capabilities, particularly in AI Text Summarization, scored 7.2, which is lower than expected, while Suzy does not have a comparable feature, suggesting that Zappi may have room for improvement in AI functionalities.
- Reviewers mention that Suzy shines in its Participant Selection features, particularly with In-App recruitment scoring 8.3, while Zappi's In-Store and On-Site options scored lower, indicating that Suzy may provide a more robust solution for participant engagement.
- Users say that Zappi's Survey Insights, particularly in Reporting & Analytics, scored 8.2, which is competitive, but Suzy's overall analytics capabilities are not highlighted, suggesting that Zappi may offer more comprehensive reporting tools for users focused on data analysis.
Pricing
Entry-Level Pricing
Suzy
Suzy Live
Custom
Number of interviews
Capture consumer understanding with 1-on-1, in-depth interviews with the audiences you care about most.
- Built-in scheduling logistics
- Respondent incentives included
- Recordings & transcripts
Zappi
No pricing availableFree Trial
Suzy
No trial information availableZappi
Free Trial is available
Ratings
Meets Requirements
8.9
99
8.8
13
Ease of Use
9.1
100
9.0
13
Ease of Setup
9.2
20
Not enough data
Ease of Admin
9.1
17
Not enough data
Quality of Support
9.7
98
8.7
13
Has the product been a good partner in doing business?
9.7
19
Not enough data
Product Direction (% positive)
9.7
91
9.1
13
Features by Category
User Response Methods
9.4
49
Not enough data
7.9
22
Not enough data
8.0
20
Not enough data
8.2
28
Not enough data
8.1
33
Not enough data
Participant Selection
8.3
21
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
39
Not enough data
Insights
8.4
45
Not enough data
8.8
40
Not enough data
8.3
37
Not enough data
Generative AI
7.3
13
Not enough data
Data collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segment Trending
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
8.9
66
Feature Not Available
9.1
67
Not enough data
8.5
55
Not enough data
8.5
59
Not enough data
Survey Customization
8.1
61
Not enough data
Feature Not Available
Not enough data
7.9
52
Not enough data
6.3
35
Not enough data
Survey Insights
8.2
65
Not enough data
6.7
29
Not enough data
8.6
62
Not enough data
8.2
39
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Brand Signals
8.5
21
Not enough data
6.9
14
Not enough data
7.9
21
Not enough data
Brand Analytics
8.2
19
Not enough data
7.8
15
Not enough data
Survey Design - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Access - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Suzy and Zappi are categorized as Survey, Brand Intelligence, and Consumer Insights Platforms
Reviews
Reviewers' Company Size
Suzy
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zappi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Consumer Goods
30.6%
Marketing and Advertising
17.7%
Food & Beverages
14.5%
Retail
4.0%
Market Research
4.0%
Other
29.0%
Food & Beverages
15.4%
Computer Software
15.4%
Telecommunications
7.7%
Retail
7.7%
Restaurants
7.7%
Other
46.2%
Alternatives
Discussions
Suzy has no discussions with answers
Zappi has no discussions with answers
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